Your address will show here +12 34 56 78

Amazon Buy with Prime was built to provide the ultimate shopping experience for customers. But for an e-commerce merchant like yourself, “Buy with Prime can help drive higher conversion rates and an increase your revenue.

Amazon says the Buy with Prime feature button is helping eCommerce businesses increase their conversion rate by 25% by offering fast shipping and delivery, easy returns and a seamless checkout experience for customers.

Amazon’s pitch for Buy with Prime is that it allows customers to enjoy the full benefits of the Fulfilled by Amazon Program (FBA) on any ecommerce platform. But for D2C ecommerce brands like yours, this could be a goldmine!

Top 5 Benefits of Amazon Buy with Prime for ecommerce merchants

Since Amazon launched Buy with Prime in April 2022 many ecommerce merchants claim to have noticed a marked increase in their conversion rate. Brands like Trophy Skin and Wyze report a 30% increase in their conversion rate after adding the Buy with Prime button to their site.

Here are the other key benefits of using Amazon Buy with Prime

1. Customer confidence. Amazon’s popularity makes it easier for customers to trust your business when they have to checkout via the Buy with Prime button.

2. Fast shipping and delivery. Amazon Buy with Prime can fulfil orders in two days. Customers are always thrilled when their order is shipped and delivered fast.

3. Better customer relationships. Buy with Prime helps eCommerce merchants improve their relationships with customers given that orders are fulfilled professionally and returns are handled by Amazon.

4. Seller fulfilled prime. If your business is still growing and yet to have its own fulfilment operation set up, Buy with Prime is an excellent choice to help handle orders directly from your warehouse.

5. Integrates with most ecommerce sites. Amazon Buy with Prime can be integrated with nearly every ecommerce platform you can think of because Amazon provides you with an installation code which can be added to your site. There’s even an app to easily add Buy with Prime to BigCommerce.

To start enjoying the immense benefits of Amazon Buy with Prime you have to integrate it with your ecommerce store first.

Let’s walk you through how to integrate Amazon Buy with Prime to your ecommerce website.

How to add Buy with Prime to your ecommerce website

There are two basic requirements before you can add Buy with Prime to any ecommerce website:

1. A United States-based entity. Amazon Buy with Prime is only available to businesses registered and operating in the US.

2. An ecommerce website.

With those two confirmed you can now proceed to create your Buy with Prime account by following the next steps.

Step 1. Sign up. Fill in your details on the Buy with Prime signup page.

Step 2. Complete the Buy with Prime requirements.

In this section, you need to fill in your business details, link your ecommerce account and activate Buy with Prime for your products.  

Step 3. Install the Buy with Prime button code on your website theme.

You will only be allowed to create and install a Buy with Prime button code on your ecommerce site after Amazon has verified your business details.

Here’s what it will look like on your product checkout page:

When a customer clicks the Buy with Prime button on your site they will be prompted to checkout via their Amazon account. Amazon will proceed to fulfil the order.

How to add Buy with Prime to your Shopify store

If you have a Shopify store you can add Buy with Prime to your checkout page by placing the installation code inside the code of your Shopify theme.

Here are the steps to do it.

Step 1. Log in to your Shopify store

Step 2. Navigate to Theme customization. Sales Channel > Online Store > Themes > Customize.

Step 3. Select Default Product.

Step 4. Select Purchase buttons

Step 5. Select Add Block and click on Custom Liquid on the drop-down.

Step 6. Paste your Buy with Prime button code into the editor box. Save.

Step 7. Drag the new Custom Liquid under the Add to Cart buttons.

That’s it! You’ve added Buy with Prime to your Shopify site.

Amazon Buy with Prime can be integrated with Klaviyo

Buy with Prime can be integrated with your Klaviyo account to get a bird’s eye view of what customers are doing on your ecommerce platform.

Klaviyo is a powerful marketing automation platform built for small and big ecommerce businesses. It leverages customer data to help ecommerce merchants build deeper customer relationships which are invaluable for higher conversion rates and business growth.

You can even integrate Buy with Prime with Klaviyo to get insight into your customer data, create automated and targeted marketing campaigns and set triggers based on customer behaviour on your site.

Forge can help

You can start seeing instant results in terms of your conversion rate and revenue just by adding Buy with Prime button to your ecommerce website.

Buy with Prime transfers the heavy lifting to Amazon. They handle the shipping and fulfilment. Amazon even stores the product for the seller.

However, setting up Buy with Prime for your ecommerce site can be a little tricky. In some cases, you may need some coding experience to do it right. That’s where Forge can help.

We’ve helped many ecommerce businesses add the Buy with Prime feature to their websites in minutes and we can do the same for you. Contact us to get it done and start scaling your conversion rates into the stratosphere!

0

eCommerce, Email Marketing, Marketing, SMS Marketing
With Klaviyo integrations you can retrieve and turn ecommerce marketing data into paying customers.  In 2022 Klaviyo helped its users generate $2.2B in revenue via email and SMS on Black Friday sales alone. We can only expect more in 2023  Klaviyo provides a robust technology that allows you to automate your email marketing and SMS campaigns at the click of a button.  What’s more, Klaviyo’s advanced features are tailored to help your business retain and gain new customers while you channel your energy into delivering the best product or service.  But first, you must spare a moment to understand how Klaviyo integrations can help your eCommerce business grow and achieve success this year.  

Klaviyo Ecommerce Integrations

Klaviyo is not just an email marketing and SMS powerhouse. This platform is known for providing rich integrations with ecommerce platforms such as Shopify, WooCommerce, Facebook Ads, Google Ads, Tapchart and Magento.  But that’s only the tip of the iceberg.  There are over 300 different Klaviyo integrations for any ecommerce platform to choose from.  Integrations are what sets Klaviyo apart from other marketing platforms because they allow you to automatically track, analyze and manage your customer behaviour.  With the data you’ll get after integrating Klaviyo, you can gain strategic insights that will give your business a competitive edge.  And of course — with the right metrics at your fingertips — you can provide excellent customer service to keep your customers loyal.  If your business is running on any ecommerce platform, rest assured that Klaviyo has a lightning-fast integration to support it.  Let’s delve deeper into how you can integrate your eCommerce platform with Klaviyo. 

How to integrate your Ecommerce platform with Klaviyo

Integrating your ecommerce platform with Klaviyo starts with signing up for a free Klaviyo account. The entire process takes less than two minutes.  Klaviyo allows you to start integrating your ecommerce store immediately after signing up.  However, if you decide to skip the process you should arrive at a screen that looks like this:  You can always log in and integrate your ecommerce platform, by clicking your account name on the lower left corner of your dashboard and clicking integrations on the next pop-up.  The next page will show you hundreds of Klaviyo integrations you can choose from. You can do it in a few simple clicks.

Be sure to have your API key from your website handy.   After integration, Klaviyo can synchronize data from your ecommerce platform. That gives you insights and metrics which can be turned into revenue if maximized. 

Top 7 Klaviyo integrations

Let’s talk briefly about some of the most used Klaviyo integrations. Remember, there are hundreds of Klaviyo integrations for ecommerce businesses today. 

1. Shopify integration

If you have a Shopify store, Klaviyo integration can help bring the data of your customers into Klaviyo. That will allow you to get insights into what customers are doing on your site and their buying patterns. This is ultimately crucial for making better business decisions. 

2. Woocommerce integration

With Klaviyo Woocommerce integration you can send targeted emails to customers, create automated workflows and also synchronize the historical data of your customers. 

3. Optin Monster Klaviyo integration

Klaviyo Optin Monster integration allows you to create irresistible, high-performing pop-up forms to better retain customers and reduce the bounce rate from your site. 

4. Facebook Ads integration

Klaviyo Facebook integration will help you to collect email addresses from Facebook ads, create custom audiences and advertise to inactive customers. 

5. Gatsby Klaviyo integration

Gatsby Klaviyo integration will help you to gather data about your customers on Instagram. This is one powerful tool that can help a brand view metrics of its customers, run automated campaigns and find micro-influencers. 

6. Zendesk integration

Zendesk is a powerful tool for customer service. By integrating your Zendesk with Klaviyo you can sync data between both platforms which will enable you to target your customers based on the interactions with your support team.  

7. Tapcart integration

Tapcart Klaviyo integration can help you create a mobile app for your ecommerce store without coding. With that, you can send push notifications to your customers such as abandoned cart notifications and new product alerts. 

FAQs on Klaviyo integration 

What is the best use of Klaviyo integrations?

One of the best uses of integrating Klaviyo with your site is automation and data science. Klaviyo is also perfect for email marketing, SMS, promotions and customer service. 

How many Klaviyo integrations are allowed on my account?

Klaviyo only supports one integration per account. That means you can’t integrate more than one ecommerce platform on your Klaviyo account.  The only way around this is to create other Klaviyo accounts, particularly if you have more than one ecommerce store for the same business.  

Is it possible to send custom data to my Klaviyo account after integration?

YES. Klaviyo’s flexible APIs allow you to easily import custom data to your account.  Check out how to manually import data into your Klaviyo account. 

Exactly how many Klaviyo integrations are there?

Klaviyo has every integration known to man, according to Maple.  But our research shows us that there are 315 Klaviyo integrations.  However, Klaviyo attests that it is possible to find a few ecommerce platforms that don’t support Klaviyo integration

Klaviyo does not integrate with my ecommerce platform, what do I do?

If Klaviyo doesn’t support your ecommerce site, you can contact them and they will get it done quickly.

Wrapping up

Klaviyo integrations are easy and free to set up.  With Klaviyo integrations properly set up for your business, it’s possible to generate a minimum of 25% of your monthly ecommerce revenue through Klaviyo in your first month. The system is that good.  Besides the revenue that follows Klaviyo integration, it’s arguably the best platform when it comes to ecommerce automation and creating a varied list of workflows.  It’s time for you to take a closer look at what Klaviyo can do for your business by signing up

0

eCommerce, Email Marketing, Marketing

Klaviyo Shopify integration is simpler than ecommerce enthusiasts make it sound. In fact, the entire process can be completed in minutes if one follows a few simple steps.  Once integrated with Shopify, Klaviyo will synchronize all the data from your store and allow you to efficiently run SMS and email marketing campaigns, create automated flows and so much more.  In 2022, eCommerce brands leveraged Klaviyo to generate over $2 billion in revenue. That was only possible because those businesses took the extra step to integrate their ecommerce platform with Klaviyo.  Now, let’s help you integrate your Shopify store with Klaviyo. 

How to integrate Shopify with Klaviyo 

You have to do it from your Klaviyo account. Log in to begin or create a new account for free. Klaviyo allows you to integrate Shopify straight from the account setup wizard. Alternatively, you can add Shopify from the integration tab in your Klaviyo dashboard.   Click on your account name in the lower left corner of your dashboard. Next, click on IntegrationOn the integrations page, scroll down or search for Shopify. Click on Add Integrations on the right. On the next page, paste the URL of your Shopify store. It must be in the format mystore.myshopify.com as shown in the URL placeholder

Additional configuration settings

Sync your Shopify email subscribers to Klaviyo: this automatically adds all your customers who subscribed to email marketing while shopping with you on Shopify. Next, select a list to add those subscribers from the dropdown menu — preferably Newsletter. You can do the same for your SMS subscribers if you have activated your phone number on Klaviyo. Sync data to Shopify: We recommend selecting Sync all profiles. That way the two sites will have a complete handshake. Finally, click on Connect to Shopify. On the next page click on Install App at the top right of your screen or bottom left.   You’re all set. Your Shopify store is now integrated with Klaviyo. 

How to integrate Klaviyo with Shopify Plus

Shopify Plus is basically Shopify with more advanced features.  When you integrate your Shopify store with Klaviyo, Klaviyo sees it as a Shopify Plus store — that’s if your Shopify domain is for a Shopify Plus account.  You won’t find a Shopify Plus integration app on Klaviyo because it’s the same as normal Shopify. 

Key Benefits of Integrating Shopify Plus with Klaviyo (vs standard Shopify)

  • You’re allowed to edit your Shopify checkout to include a custom opt-in language, premium Klaviyo forms and lots more. 
  • You can disable transactional emails in Shopify and send them through Klaviyo. This creates a seamless brand experience.

Benefits of Klaviyo Shopify integration

Data management. This is one of the greatest benefits of integrating Shopify with Klaviyo. Doing this allows Klaviyo to synchronize historical data and other transactional data. Thus, you can create tailored email marketing campaigns, flows with triggers and scale your business. Klaviyo support can help you do this.  Customer support. Klaviyo will help you understand your customers’ needs and serve them better. The impact of this on brand loyalty cannot be overemphasized.  Audience segmentation. Klaviyo integrations allow you to segment audiences based on the customer data retrieved from Shopify such as purchase frequency, cart abandonment, items purchased, conversions and more. Automation. Klaviyo integration with Shopify opens the door to automated email and SMS marketing campaigns. This allows you to focus more on the business side of things. Study shows that automated campaigns generate 4x more revenue compared to others. 

FAQs on Klaviyo Shopify integration

How much does it cost to integrate Shopify with Klaviyo?

Integrating Shopify with Klaviyo will not cost you anything, however, there’s a cost when you try to take your email marketing to the next level.  Klaviyo email marketing is free for 0-250 email contacts. You also get 150 SMS/MMS credits free.  However, Klaviyo costs $35 per month for businesses with more than 250 email and SMS subscribers. Check out Klaviyo’s full pricing

How do I integrate my Shopify customers with Klaviyo?

Your Shopify customers will automatically show up in your Klaviyo data when you integrate Shopify as shown earlier.  However, you have to make sure you select Newsletter when syncing your Shopify email subscribers to Klaviyo.  To do it, select your account name in the bottom left of your Klaviyo dashboard and click on Integrations. Select Enabled Integrations and click on Shopify. That will take you to your Shopify integration settings page.  Below Sync settings, on the From Shopify tab, select the box next to Sync your Shopify email subscribers to Klaviyo.

What Shopify data does Klaviyo sync? 

After integration, Klaviyo syncs events data, profile data, catalogue data, email subscribers, customer phone numbers and lists.  For historical data, Klaviyo syncs data from your Shopify account in the last 90 days. That allows you to engage with and gain insight on some of your most recent customers. 

What other brands can be integrated with Klaviyo?

Besides Shopify, other big ecommerce platforms that can be integrated with Klaviyo include Woocommerce, Wix, Magento, Facebook, Google, Magenta, BigCommerce, Aftership and numerous others. 

What kind of platform is Klaviyo? 

Klaviyo is arguably the best marketing and automation platform built to support ecommerce businesses of all sizes. Klaviyo is not an ecommerce platform on its own as you can’t buy or sell on it. 

Final takeaway

Integrating Klaviyo with Shopify is an easy and straightforward process that can be completed in minutes as we have shown.  Shopify, as powerful and profitable as it is, can be turned into a different beast when integrated with Klaviyo.  The benefits of integrating Shopify with Klaviyo are numerous, most of which have already been highlighted here. We recommend that you sign up for a Klaviyo account if you’re serious about taking your ecommerce marketing to the next level. That’s if you haven’t done so already.
0

Marketing

The global cannabidiol (CBD) market could reach $22.05 billion in 2030 as more people turn to its perceived health benefits. If you’re starting a CBD business, you need to develop a strong marketing strategy. Otherwise, your CBD brand might not stand out from the rest.

Here are a few marketing strategies you can use to attract shoppers to your new business. With these tips, you can set your CBD business up for lasting growth.

Start marketing with these tips today.

Gather Research

Before applying these marketing strategies, gather research. Consider your:

  • Customers
  • Competitors
  • Industry

Look into the latest cannabis marketing laws and regulations, too. 

Researching your customers will help you determine how to appeal to those customers. Determine their age, gender, income, and other demographics. Consider the pain points they’re experiencing to position yourself as a solution to their needs. 

Researching your competitors will ensure you create a unique brand. Otherwise, consumers might confuse your business with another that’s already available.

Completing a SWOT analysis and researching your industry will help you remain informed and compliant. You can eventually position yourself as a CBD expert. Becoming an expert and thought leader can help you gain credibility and brand trust.

As people learn to trust your brand, they might start turning to you for advice. They’ll feel more inclined to make first-time and repeat purchases. In time, you’ll gain loyal customers who will refer your brand to friends, boosting your reach and ROI.

Develop Brand Guidelines

To ensure your CBD brand stands out from the rest, develop brand guidelines. A documented branding strategy will ensure consistency. If your branding looks different between materials, it could confuse customers. 

Steady brand promotion can help you increase revenue by 23%. It can take five or more attempts before people become aware of your brand.

It only takes 10 seconds for someone to form an impression of your business based on your logo.

Your brand guidelines include your:

  • Logo
  • Color palette
  • Mission statement
  • Vision statement
  • Voice
  • Tone
  • Personality
  • Font style
  • Imagery/photography style

Choose brand colors based on the message you’re trying to convey. For example, green is balanced, prosperous, and relaxing. A distinct color can raise brand recognition by 80%.

As you begin using these CBD marketing tips, make sure your branding remains consistent. 

Create a User-Friendly Website

Make sure you have a functional, eye-catching, user-friendly website ready before launching your business.

First, make sure the pages load quickly. Slow load times might encourage visitors to leave. Your bounce rate will rise, hurting your organic search engine rankings.

Low rankings will make it more difficult for consumers to find your brand when they search for CBD products online.

Confirm your website is mobile optimized by running it through Google’s Mobile-Friendly Test. Most users explore the internet from their mobile devices. Google also uses mobile-first indexing (meaning it checks the mobile version of your site first).

To ensure your site is user-friendly, follow Google’s Core Web Vitals. Make it easy for consumers to check out from your online store. If they experience issues, they’ll leave, costing you sales. 

Share Engaging Content

High-quality blog content can help demonstrate your expertise as a thought leader in the CBD industry. Use keyword research to determine what questions your CBD customers ask while online. Then, create content that answers their questions.

Diversify your content marketing strategy with:

  • Infographics
  • Articles
  • eBooks
  • Polls
  • Quizzes
  • Videos
  • Testimonials

Different content formats will appeal to consumers at various points in the buyer’s journey. 

Include EEAT (experience, expertise, authority, trustworthiness) within your content to gain credibility. Link to relevant resources to support any claims you make. 

Use SEM

Search engine marketing (SEM) can help consumers find your website and CBD products online.

Optimize your blog posts for online searches using search engine optimization (SEO). Cannabis SEO best practices can help your site rank at the top of relevant pages. 

Use platforms like Google and Facebook ads to create eye-catching digital advertisements. Make sure you follow CBD advertising guidelines.  

Stay Social

Share your content on social media to engage and attract customers.

Consider working with influencers or using affiliate marketing to build your online audience. Choose influencers who already engage your ideal customers.

Create interactive content (such as polls and quizzes using Instagram Stories) to boost engagement. Generating engagement can make your brand more memorable. 

Nurture With Emails

Create an email subscription form on your website and encourage visitors to subscribe to your newsletter. Consider enticing them with a lead magnet (such as 10% off their first purchase).

Continue nurturing your leads by creating a drip email marketing campaign. Share exclusive deals to bring one-time customers back for more. 

Reward Customers

Reward your customers by creating a loyalty program. For example, you can reward them with a freebie for every 10 purchases.

You can also create a referral program. Offer discounts or free products each time a customer refers you to a friend or family member. 

Avoid Advertising Mistakes

Avoid boasting CBD’s medical benefits when advertising your products online.

Remain informed of local, state, and federal laws regarding CBD legality. Keep track of cannabis news and advertising restrictions, too.

For example, you shouldn’t attract buyers using unsupported claims. When creating blog content, always support your claims with reputable sources. 

Outsource

You don’t have to apply these marketing strategies on your own. Instead, consider outsourcing your CBD marketing needs this year. Working with an experienced agency can save you time and money.

They’ll use the most effective tactics to ensure your campaigns are a success.

Look for an agency with experience working with CBD companies. They’ll understand the laws and regulations involved. 

Start Marketing Your CBD Brand Today

Marketing your CBD brand can help you stand out in the industry. Use these marketing strategies to get started. Don’t forget to consider outsourcing to a marketing agency this year.

With their help, you can boost sales, gain a loyal following, and boost your ROI.

Got marketing on your mind? We’re here for you.

Contact us today to get started.

0

Email Marketing, Marketing

About 80% of new leads never convert into paying customers. Meanwhile, 65% of businesses struggle to generate leads at all. If you don’t know how to generate leads, your business startup will never grow.

Here are a few tips you can use to generate website traffic and quality leads. With these tips, you can use a successful website to help your business grow. Learn how to improve your web design for lead generation today.

Research Your Audience

First, learn as much as possible about your target audience. Defining your audience based on psycho- and demographic data will help you leverage personalization. Personalizing your website and content can help you attract ideal customers. 

Consumers will begin to recognize you understand the problems they’re facing. You can empathize with their pain points before offering personalized solutions.

You can personalize your headlines, imagery, call-to-action language, and body text based on who you’re trying to reach.

When defining your audience, consider their:

  • Location
  • Gender
  • Age
  • Income
  • Career
  • Education
  • Hobbies
  • Language
  • Interests
  • Buying behaviors
  • Online behaviors
  • Pain points

Gather keyword research to determine how consumers find your business online, too. What keywords do they use during a Google search to find your business, products, or services? You can use platforms like SEMRush, Google Trends, or Keyword Planner to get started. 

When building a list of target keywords, look for longer phrases (usually containing four or more words). These long-tail keywords can help you determine the user’s needs (their search intent). Then, you can create blog content that aligns with their intent to offer the help they need. 

Capture Emails

Build a list of email subscribers by adding a lead magnet to your website.

A lead magnet is a valuable piece of content your website visitors want to download in exchange for their emails. For example, you might offer a helpful tool or informative eBook. Make sure your lead magnet offers value the consumer can’t find elsewhere.

Then, add a form to your website that requests their name and email addresses. Avoid adding unnecessary fields. The visitor might get frustrated and quit completing the form if there are too many fields. 

Once the visitor completes the form, direct them to a thank you page to show your appreciation. 

To generate more leads, add lead-capturing forms to more than one page on your website. Consider adding an eye-catching call-to-action button to the navigation bar. Include a small form in the footer of your website, too. 

For your business startup, try gathering emails before your website goes live. You can encourage people to sign up to count down to your launch date. You can also offer updates about your startup to keep them informed. 

Improve the User Experience

A strong user experience (UX) will keep visitors on your website actively engaged. About 74% of visitors will return to your website if you offer good mobile UX. Over 50% of consumers say a bad mobile experience will cause them to lose faith in a company. 

Meanwhile, 75% of visitors will form their opinion about your website aesthetics as well. 

Another 70% will abandon their shopping carts on your website if you offer bad UX.

To improve the UX on your website, follow Google’s Core Web Vitals. Following these user-centric factors will benefit your organic search engine rankings, too. Higher search engine rankings can help you generate more website traffic. 

Make sure your site is fast, secure, and mobile-optimized as well.

Run your website through Google’s Mobile-Friendly Test and PageSpeed Insights to determine if it’s time to update your website design. Otherwise, use negative space to give your content room to breathe. Update the navigation bar to only display essential pages to help visitors find the information they need.

You can improve your website’s readability using headers, subheaders, lists, shorter sentences, and shorter paragraphs. Test all forms on mobile and desktop devices, too. 

Create Quality Content

High-quality content can help you generate more website traffic, which could help you generate fresh leads. Use your keyword research to determine what topics to cover within your posts. Then, diversify your content marketing strategy with:

  • Blog posts/articles
  • eBooks
  • Infographics
  • Polls
  • Quizzes
  • Videos
  • Webinars

End each post with a strong call to action to generate more conversions. 

Use SEO

Help more people find your website content with search engine optimization (SEO). Optimize each post you create by adding the target keyword to the:

  • Page title
  • URL
  • Opening and closing paragraphs
  • Body text
  • H1 header
  • Image file name and alt text
  • SEO title and description

The SEO title and description will appear on Google’s search engine result pages (SERPs). Make sure they’re intriguing enough to encourage clicks. In time, your clickthrough rate will improve, which could lead to higher SERP rankings.

Claim and optimize your Google Business listing as well. Your listing will direct more people to your website.

Design PPC Ads

Pay-per-click (PPC) advertising with Google or Facebook Ads can help you generate more website traffic. You can target consumers based on different buyer personas to create personalized ads.

Create both text and display ads to capture the consumer’s attention.

Use remarketing ads to reappear in front of people who have visited your website in the past. 

Share Testimonials as Proof

Testimonials from previous customers can encourage new customers to trust your brand. Create a dedicated testimonials page on your website. Ask consumers to share their reviews on your Google Business listing, too.

Add a call to action button on your testimonials page to generate more leads. 

Discover How to Generate Leads Today

Don’t spread the word about your business startup without learning how to generate leads first. With these tips, you can attract new customers to your website. As you generate more website traffic, you’ll have more opportunities to generate quality leads.

Set your business up for success with these marketing tips today.

Need help? We’re happy to lend a hand. 

Contact our team today to get started!

0

Marketing
The increasing popularity of Delta 8 and Hemp Cannabinoid Products has created a new challenge for online marketers. Given the constantly changing regulations and advertising restrictions, promoting these products can be difficult (to say the least)! It’s basically the same as marketing cannabis, except of course, these products contain less than 0.3% THC and are derived from hemp. In this article, we will discuss two effective methods for marketing Delta 8 and Hemp Cannabinoid Products online: email marketing, SEO, Influencer Marketing and programmatic advertising.

Email Marketing for Delta 8 and Hemp Cannabinoid Products

Email marketing is a cost-effective way to engage with potential customers and promote Delta 8 and Hemp Cannabinoid Products. This marketing method allows you to tailor your messages and offers to specific groups within your target audience.

To ensure that your email campaigns for Delta 8 and Hemp Cannabinoid Products are effective, it is essential to comply with the relevant rules and regulations. Make sure that your emails provide clear and accurate information and avoid any misleading statements.

Email marketing also provides valuable insights into the effectiveness of your campaign. This data helps you improve your strategy and optimize your messages.

Programmatic Advertising for Delta 8 and Hemp Cannabinoid Products

Programmatic advertising is another effective marketing method for Delta 8 and Hemp Cannabinoid Products. This type of advertising enables you to target specific audiences with relevant messages and offers. Programmatic advertising relies on data-driven algorithms to identify the best ad placements and optimize your campaign.

When creating a programmatic advertising campaign for Delta 8 and Hemp Cannabinoid Products, it is crucial to work with a reputable agency experienced in this area. The agency can help you navigate the complex advertising landscape and ensure that your ads comply with regulations.

Programmatic advertising provides real-time feedback on the performance of your campaign, allowing you to adjust your strategy to achieve the highest ROI.

SEO for Delta 8 Products

Search engine optimization (SEO) is an important component of any successful online marketing strategy for Delta 8 products (let alone any direct to consumer goods company). SEO involves optimizing your website and content to rank higher in search engine rankings (SERPs) for relevant keywords. This marketing method can help you increase organic traffic to your website, improve brand visibility, and generate leads.

To optimize your website and content for search engines, it’s essential to conduct thorough keyword research to identify the most relevant and high-traffic keywords for your Delta 8 products. We use industry cutting-edge tools like Ahrefs to conduct such research. Forge creates high-quality content that includes these keywords in a natural and compelling way. We also work to optimize your website’s meta tags, headers, and other technical elements to improve its search engine ranking.

SEO requires time and effort, but the benefits can be significant. By improving your search engine ranking, you can increase your visibility and attract more potential customers to your website.

Influencer Marketing for Delta 8 Products

Influencer marketing has become an increasingly popular way to promote Delta 8 products. This marketing method involves collaborating with social media influencers to showcase your products to their followers. Influencer marketing can help you reach a larger audience, build brand awareness, and increase sales.

To succeed with influencer marketing, it’s essential to choose the right influencers for your brand. Look for influencers who have a following that aligns with your target audience and who have a genuine interest in your products. Make sure that you’re transparent about your collaboration with the influencers and comply with all relevant regulations. Can you say #sponsored #ad?

We use tools to analyze influencer reach, impressions and engagement rate in addition to brokering deals for affiliate status in part to reduce fees and make the best mutually beneficial agreement for your Delta 8 influencers.

Influencer marketing provides a unique opportunity to showcase your Delta 8 products to a highly engaged audience. It’s an effective way to build trust with your customers and establish your brand as a thought leader in the industry.

At Forge, we specialize in full-service marketing solutions for businesses in the Cannabis and th Cannabinoid Products industry. We understand the unique challenges, limitations and newest marketing tactics associated with marketing these products online. Our experienced team of experts can help you develop a comprehensive marketing strategy that includes both email marketing and programmatic advertising.

If you’re looking for a reliable partner to help you promote your Delta 8 and Hemp Cannabinoid Products online, we’re here to help. Contact us today to learn more about our services and how we can assist you in growing your business.

0

We feel flattered to make an announcement of our recognition by Selected Firms – A trusted B2B research and review portal, as one of the top eCommerce web development companies & digital marketing companies in the USA



Why Forge Digital Marketing got selected?


At Forge Digital Marketing, our team of creative and passionate experts with expertise in multiple domains works continuously to provide companies with the exact solution and strategy they require to achieve marvelous growth. 


We provide the required resources, time and creative minds with a proven record that helps you increase your traffic and sales while turning potential customers into loyal ones to enhance the company’s value in the customers’ opinion. 


Just like the goals of companies differ based on their requirements, why not the solutions? At Forge Digital Marketing, we personalize the solutions according to the client’s needs and something that is achievable not only on paper but also in reality. 


Our process of working is simple. First, we evaluate the client’s requirements, identify the target audience, and create new ideas that interest them according to different platforms. Then we make a plan that suits and fulfills our criteria. Then, we execute these ideas to turn our goals into existence. 


We keep ourselves updated, provide better results with the help of analytics, and change our strategies based on the available data. With the low pricing, we aim to save our clients’ expenses and make them our friends and not just client. 


Our goal is to make our partners grow in their respective fields with the latest technological solutions that allow them to outsmart their competitors and help them establish themselves as market leaders. This is the only thing that boosts our team’s creativity and gives us the required freedom to explore new ideas further. We started this to make your dream achievable. 


About SelectedFirms


Selected Firms is a result-oriented and  success-driven B2B platform that assists businesses in connecting with the right digital partner by providing comprehensive information on the best IT companies in the fields of eCOmmerce/web/mobile app/software development and digital marketing. Before being shortlisted for the coveted list, SelectedFirms’ analyst team conducts extensive research and companies are evaluated based on specific measures such as expertise, portfolio, Expertise, Client feedback, Experience, Pricing, and a variety of other factors.

0

eCommerce, Marketing, Supplement Marketing

The world is more focused on health and wellness than ever before. As of 2021, more than 57% of US adults took a health supplement in the past month. 

Marketing wellness products is all about figuring out who your target audience is and deciding the best way to reach them. It may be tempting to just put your health supplements out there and hope they gain traction, but having a marketing plan is a much better way to reach success. 

We’ve put together a guide full of ten tips for how to best market your wellness supplements so you can reach as wide of an audience as possible. 

1. Follow FDA Guidelines

The FDA has rules that need to be followed if you’re putting health supplements out on the market. Make sure you’re up to date on what you can and can’t say (for example, making it clear that your supplements aren’t meant to treat, prevent, diagnose, or cure diseases).

This will ensure everyone stays safe and your business stays thriving!

2. Put Time into Social Media Marketing, Google Ads, and Email Marketing

Much of the marketing content people see these days is online. To promote your wellness supplements most effectively, you’ll want to ensure you’re on social media

Create at least one or two accounts on platforms like Instagram, Facebook, Twitter, or TikTok and begin posting regularly. An online presence is crucial to success, so don’t brush social media aside, even if marketing on it is new to you. 

Don’t shy away from paid advertising on Google and also invest 

3. Prioritize Packaging and Labeling

When potential customers are wandering the aisles of stores, a visually appealing product is what catches their attention. And this all starts with putting extra thought into the packaging. 

When designing your label and packaging, choose colors and visuals that cause a second glance and are easy to read. You want buyers to know exactly what the product is after a quick look, but colorful or unique packaging can make them stick around to read the back, too.  

4. Create an Accessible Website

Your website should contain all of the information people might be looking for about your business or brand. This includes things like the ingredients of your supplements and detailed product descriptions, usage instructions, ways of purchasing the products, and contact information.

Also, make sure your website is easy to read and navigate on phones and is ADA compliant so it’s accessible to as many people as possible. 

5. Use Positive Reviews to Your Advantage

Speaking of websites, positive reviews and testimonials are great things to add to your website to make it really shine. 

People would rather listen to real buyers’ opinions on wellness supplements than the businesses’s, as these are seen as unbiased and authentic. Displaying positive reviews and comments on your website and social media pages is a powerful way of building trust among consumers and boosting sales. 

6. Emphasize Your Brand’s Uniqueness

While you may not like to think about it, there are many other health supplements out there. If you want people to choose yours own your competition, you need to show them why you’re the better pick. 

Think about what makes your brand different from all the others, whether it’s your special ingredients, bold aesthetic, or community outreach. Make an effort to tell consumers all about your business’s unique qualities so they remember you as the best choice. 

7. Offer Valuable Content

It isn’t enough to just post photos of your supplements with the caption, “Try these out today!” on social media pages. You need to capture people’s attention and make them glad they’re following your business. 

You can do this by giving people valuable information that they’ve been looking for (or better yet, they didn’t even know they needed!). There are tons of ways of providing informative content, like live streams Q&As, long-form blog articles, interviews with health and wellness professionals, or how-to videos with delicious recipes. 

The more engaging and informative content you create, the more people will trust your brand to provide them with the best health tips possible – including taking your wellness supplements. 

8. Give Away Samples and Discounts

When it comes to marketing supplements, one of the easiest ways is to offer people a sample of the real thing.

You can do this both in person by giving someone a couple supplements to try, Costco-sample style, or you can offer samples of new supplements that come with people’s purchases. 

It’s also a good idea to give out discounts to encourage people to purchase more supplements, whether the discounts are for new buyers, repeat buyers, or bulk orders. 

9. Highlight a Healthy Formula

If someone is purchasing supplements, it’s likely that they’re fairly health-focused. They care about putting the highest-quality ingredients in their bodies, and they expect you to care about this too. 

If your wellness supplements feature special health characteristics, such as being vegan, kosher, gluten-free, organic, or plant-based, make sure this information is super visible to attract people’s attention. For instance, if your supplements are sustainably sourced, this phrase should be not only in the website description but also highlighted on the packaging and labels as well. 

10. Collaborate with Other Health Industry Pros

Reach out to other health professionals that may be interested in carrying or promoting your wellness supplements. This could include spas, gyms, doctors’ offices, or even health and wellness influencers. 

With the right collaboration, not only can you potentially sell more, but you can get your product in front of a whole new audience while fostering a powerful professional relationship with your collaborator. 

A Guide to Marketing Wellness Supplements Successfully 

Great wellness supplements can make a positive difference in people’s lives. If you want your supplements to be seen and tried by as many people as possible, you’ll want to focus on building a dynamic marketing strategy. 

If you’re looking for help with your online marketing, contact Forge Digital Marketing today. Our professional and experienced team can lead you and your business to success. 

0

Marketing

Over 95% of people who visit your online CBD store’s website aren’t ready to make a purchase. Meanwhile, lead-nurturing can help you generate 50% more leads at a 33% of the cost. Unfortunately, 65% of businesses feel unable to generate leads in the first place.

With help from an eCommerce marketing agency, you don’t have to worry about falling behind. Instead, you can get ahead of the competition to generate more CBD sales than ever before.

Not sure if you need to hire a cannabis marketing agency? Read on to discover the top reasons you need help from an agency today.

Generating Brand Awareness

The global cannabidiol market reached $5.18 billion in 2021 and could increase by a CAGR of 16.8% by 2022. With the ever-growing number of CBD businesses across the country, you might struggle to stand out. Hiring a cannabis marketing agency can help your business generate brand awareness. 

If consumers aren’t aware your online CBD store exists, they won’t shop from your store. Instead, they’ll turn to your competitors.

An experienced CBD marketing agency can help you develop an omnichannel marketing strategy. Your brand can appear at different touchpoints online to increase brand visibility. As people view your brand online, they’ll become more aware of your business.

In time, they’ll begin associating your brand with cannabis and CBD. The next time they want to buy CBD products, they’ll recall seeing your brand online.

There are different digital marketing strategies a CBD marketing agency can use to help you gain brand visibility. First, however, they’ll need to develop your brand. A distinct brand will help your business stand out within an oversaturated industry.

Your brand guidelines will include your:

  • Mission and vision statements
  • Logo
  • Personality
  • Voice and tone
  • Color palette
  • Font styles
  • Imagery styles

Maintaining a consistent visual brand across all marketing channels will help brand awareness turn into brand recognition. 

As more people begin recognizing your brand at a glance, you can start attracting more people to your CBD products and online store.

Rank Ahead of Competitors

As part of your overall digital marketing strategy, your eCommerce marketing agency can develop your content marketing and CBD SEO strategies. 

Content marketing will help you demonstrate your experience and expertise within the CBD industry. Consumers will begin recognizing you as a helpful, informative resource. When they want to learn more about cannabis and CBD, they’ll turn to your brand and website.

In time, you could become a thought leader, allowing you to gain brand credibility. Consumers will feel able to trust your brand enough to start shopping from your brand.

In order to make sure people find your content, your CBD marketing agency can use search engine optimization (SEO). SEO will ensure consumers find your online CBD store when they search for information about CBD. Your content’s rankings on search engine result pages (SERPs) will rise as a result.

Ranking at the top of SERPs will ensure your brand appears ahead of competitors. Consumers will again feel more inclined to trust your brand if you appear at the top of the page.

Attract Website Visitors

Digital marketing strategies like SEO, pay-per-click (PPC) advertising, and social media marketing can help you generate more website traffic. As more people visit your online CBD store, you could generate more CBD sales, too. 

In fact, about 70% of experiences online start with a search. Unfortunately, fewer than 1% of Google users check results on the second page. If your site doesn’t appear on the first SERP, people aren’t finding your website when searching for CBD products.

Meanwhile, over 50% of all web traffic comes from organic searches. 

Without digital marketing strategies like CBD SEO, you could fail to attract new shoppers to your website. Instead, consider hiring a cannabis marketing agency. They can apply the latest tactics to boost your rankings. 

Then, you can appear at the top of search engine result pages to ensure potential customers find your online CBD store first. 

Design Eye-Catching Ads

Your CBD marketing agency can also develop your CBD advertising strategy. For example, they can use Google Ads to help your ads appear on Google search pages. Your ads can also appear on websites within Google’s network. 

An experienced advertising agency can also develop your social media ads using platforms like Facebook Ads. 

Using both Google and Facebook Ads will allow you to gain more brand visibility, awareness, and website traffic. When someone clicks on your ad, they can reach a landing page on your website. A dedicated, sales-oriented website could help you generate more CBD sales. 

Leverage Experience and Expertise

If you lack experience with digital marketing strategies like SEO and PPC, don’t try to develop your campaigns alone. Otherwise, you could waste valuable time and money. 

For example, you might use blackhat SEO tactics that will cause Google to blacklist your website. As a result, consumers won’t find your online CBD store. 

Using the wrong tactics when developing your PPC campaigns could cause you to blow through your budget, too. Each time someone clicks on your ads, you’ll pay a fee. If you’re not generating sales, your ROI won’t improve.

Working with a CBD marketing agency will allow you to leverage the company’s years of experience and expertise. With their help, you can avoid making costly mistakes. 

Keep Track of Trends

New SEO and social media marketing trends pop up every few months. If you fall behind these trends, your SEO rankings might drop. Your social media content might not align with the latest algorithm updates, either.

Working with a cannabis marketing agency will ensure you never fall behind the latest trends. 

Understand Laws and Regulations

Cannabis laws and regulations change constantly as well. Make sure you hire an agency that’s up-to-date with the latest laws. If you’re not in compliance, your ads and marketing materials might not appear in front of consumers. 

The right agency will ensure you don’t waste time and money. Instead, they can help you promote your CBD products, ensuring a stronger ROI.

Boost Business: Hire an eCommerce Marketing Agency Today

Make sure potential customers are finding your online CBD store! Consider hiring an eCommerce marketing agency this year. With help, you can attract new customers, boost CBD sales, and set your business up for success.

Searching for the right CBD marketing agency? We’re happy to help.

Contact us today to discuss your marketing goals.

0

eCommerce, Email Marketing, Marketing, SMS Marketing

When surveyed, business owners said that email promotions accounted for 40% of their company sales.

That’s a figure that’s hard to ignore. Email marketing is an exceptionally effective way of selling to your most valued audience: those with enough interest in your products to sign up as subscribers. 

But did you know that there are lots of newer strategies that some companies now use to help boost those revenue figures? That is down to email automation, and it’s helping to transform how businesses use email to sell. 

If automation is new to you, read on. We’ll explain what it means to your company and the specific automation strategies you can use to help your e-commerce business achieve record growth. 

Email Automation: A Brief Introduction 

Savvy marketers and technical innovators have helped make significant strides in email marketing. One of those areas is automation. It’s a basic form of AI.

Automation allows your email platform to market to customers on your behalf using rules and conditions that you set up in advance. For example, you might set up a new automation rule as follows: 

When a customer clicks on this product link in an email, add that person to a list of warm leads. 

Using automation helps you create a more personalized experience for your audience. Your subscribers get more of the content they want. And less the content that doesn’t pique their interest.

And when you set up the right automation strategies, it’s one of the most effective ways to optimize your email marketing. You should see better sales and leads conversions without having to expand your email list’s size dramatically. 

Strategies to Boost Your Revenue

Let’s explore some of the most popular email automation strategies. By putting these in place, you’ll increase conversions and help boost your revenue and profits! 

Email Your Abandoned Cart Visitors 

You might have already seen this feature if you regularly buy products online. It happens when you browse products and start adding items to your basket.

Suppose you’ve got far enough through the checkout process to supply your email address but didn’t complete the purchase. In that case, you might get an email from the business that looks something like this:

“Oops, did you forget something?”.

That is known as abandoned cart automation, and it’s a great way of scooping up extra sales.

There are lots of reasons why people don’t complete a purchase. They might have got distracted by a knock on the door or their favorite program starting on TV.

This little nudge will encourage some people to return and complete their purchases. The result? More sales for your business. 

A Thank You and Surprise 

When you’ve made a purchase or signed up for a free offer, you want to make sure everything went through as it should.

That’s where a short thank you email comes in handy. It provides reassurance and helps bridge trust between the business and the customer. You did what you promised. 

This small automation also has another significant benefit.

The subscriber will recognize your brand by seeing that first thank you email in their inbox. They won’t act surprised when you send a promotional email in a week because they forgot they signed up. 

Another way to improve this automation sequence is to include a surprise gift in the thank you message. That could be a discount code or a free ebook, for example.

But it will show the value of your business emails and make your subscribers more likely to open subsequent email promotions that you send through. That’s another helpful way of improving your sales conversions. 

Win Back Cold Subscribers 

All email lists contain a percentage of subscribers you can classify as “cold subscribers.” These people might have signed up to your list but never opened an email. Or haven’t opened an email recently (within two to three months). 

A high number of cold subscribers can hurt your email marketing because you’ll see a drop in your email open rate and a more frequent amount of bounced emails. So you’ll need to tackle this.

Part of that is regularly cleaning your subscriber list and removing cold emails. 

But you can also use automation to win back some of these subscribers, those who signed up with good intentions but forgot to check in on your emails because of other life demands. 

You can set up a simple automation rule to email those who haven’t engaged for a while. Use a carefully crafted subject line to get the reader’s attention (“are you still interested in receiving our emails?”).

Some will reengage, so it will help improve your overall email performance and possibly boost your sales figures. 

Personalized Special Offers 

You can use email automation technology to discover more about your audience when sending content out via email.

For example, suppose you sell gifts.

Someone on your list frequently clicks on links related to one category of gifts, say, children’s soft toys. You can create a bespoke automation rule to send a discounted, time-limited offer on a top-selling soft toy.

Send that email advertising to all those who showed a recent interest in the topic “toys” in your emails. 

These are your high probability buyers, and personalized offers are the best way to maximize your conversions when sending sales promotions to your list.

The personalized nature will also make your subscriber feel valued and listened to and help you become a more trusted brand in their eyes. 

Email Automation: Getting Smart With Your Marketing 

Don’t despair if your email isn’t performing as you’d hoped. By setting up some intelligent email automation, you can find multiple ways to improve your open and conversion rates and directly impact your sales revenue. 

There’s a lot to do to get these rules set up and working smoothly, and that’s where we come in. We can help fast-track your marketing success by using our industry expertise and technical know-how for your business.

If you’d like to know what we can do to support your email marketing, get in touch today to have an informal chat with our team. 

0