- Category : Marketing, Sales

- Tags : 2022, affiliate, agency, automation

Shopify houses over 4 million online stores and records 2 million active users per day. Such staggering numbers are why the company registered revenue of $1.7 billion in Q2 of 2023.

Still, millions of merchants struggle to increase their sales on Shopify over the long term.

It all points to the flawed assumption that the success of Shopify (as a brand) translates to success for e-commerce merchants who sell on Shopify.

The fact is, driving consistent sales on Shopify requires the use of a winning strategy — or better still, a combination of proven strategies. You’re about to see them all in this blog.

Your strategies for Shopify are important because they ultimately help you achieve your business goals, viz making more sales.

Now let’s delve deeply into strategies that work on Shopify for sales and the tactics required to implement them.

22 Proven strategies to increase sales on Shopify

Strategy #1. Content Marketing

Content marketing leverages all kinds of content to bring your business to the forefront of your audience while providing value for the consumer.

Without excellent content, your Shopify store will struggle to attract customers and your sales will be badly affected.

On the one hand, quality content around your niche will help you engage your audience and build solid relationships that will ultimately reflect positively on your sales.

Here’s an infographic (by Neil Patel) that aptly depicts how content marketing moves your audience down the sales funnel.

Now that you understand how important content marketing is to your Shopify success, let’s talk about how to do it right.

Blogging: Create content that suits your audience

Your Shopify online store features a built-in blogging engine that allows you to share articles about your niche. Use it to create awareness for your brand while educating your target audience.

Use all kinds of content to create that awareness

Your content marketing strategy shouldn’t be text blogs only. Include videos, high-quality pictures, infographics and even podcasts to deliver smashing content for your Shopify website.

In this example, Kirrin Finch uses top-quality pictures to make their blog content even more appealing.

Leverage content marketing channels

Use content marketing channels like social media and email newsletters to broadcast your content.

Your content must be optimized for search engines using keywords. We’re going to discuss that strategy next.

Strategy #2. Search Engine Optimization

Search engines can organically drive potential customers to your Shopify site. But you have to first optimize your store for search engines to rank high in Search Engines Result Pages (SERPs). Here’s how to do it.

Conduct keyword research

Keywords are search terms that users enter into search engines to discover relevant content. They’re immensely important because they help search engines satisfy the user’s search intent.

To find the right keywords you must conduct keyword research around your business niche. This can be done using Google auto-suggest.

For example, if your business sells dog food, you can type the search term “dog food” on Google and take note of the keywords that pop up.

Google Keyword Planner, Semrush and Ahrefs are tools that can help you find relevant keywords if you decide to use them.

Use the keywords you found to create content for your blog.

Also include those relevant keywords in your meta description, page URL, image description and blog content. But be careful to avoid keyword stuffing. Google will penalize you for that.

P.S. Shopify allows you to edit website SEO on your product page.

Navigate to the Product page and click on Edit. Include your title and add text that best describes the product — including your keyword in the description and title.

Make your website easy to navigate

Google ranks websites based on how easy they are for users and crawlers to navigate. It’s the same for Shopify stores.

Making your website easy to navigate also improves user engagement and lowers your bounce rate. The idea is to make sure a user doesn’t have to click more than three times to reach a particular product on your site.

Your customers should be able to reach your product page in three clicks: Homepage > Product category > Product

You can do that by editing your store navigation menu structure. Head over to Online Store > Navigation and readjust your menu items.

Blogging

Publishing insightful blog posts around your target keyword on your website can attract organic traffic from search engines.

Besides helping you build brand trust, educative articles also serve as a dragnet for backlinks which massively impacts your search ranking positively.

Finally, several SEO Apps on Shopify can help you level up your site for search engines.

Strategy #3. User Generated Content

User-generated content (UGC) is created by loyal and satisfied customers about the business. UGC can be in the form of positive reviews, testimonials, social media posts, videos and podcasts.

UGC, if used correctly, will impact your business’ ability to increase revenue through sales while retaining and adding new customers. Plus they improve your site’s visibility for search engines.

How to get user-generated content

Ask your customers for reviews after every sale. You can ask customers to share unboxing and usage videos on their Instagram and TikTok pages with your hashtags.

Not long ago, a video shared by TikTok user Trinidad Sandoval about the effect of an eye cream by Peter Thomas Roth went viral and caused the product to sell out in weeks.

@trinidad1967
♬ original sound – user3761092853451

Offer incentives to customers for leaving a review or posting about their purchase on social media. For example, you can offer discounts on future purchases and reward points.

How to use user-generated content on your Shopify

Share customer reviews on your social media pages and website.

Use the Product Reviews app on Shopify to allow customers to leave reviews on your products.

We also love Yotpo reviews for Shopify for enhanced review capabilities like allowing customers to leave reviews with videos or photos!

Strategy #4. Paid Advertising

Paid advertising strategy can quickly take your Shopify sales to new heights if your organic strategy is proving slow.

Using paid advertising, you can have your business in front of your target audience faster than through other organic strategies.

Here are some types of paid advertising

Search engine advertising. This strategy allows your business to reach customers who are searching for your products on Google, YouTube and other search engines.

Social media advertising. Platforms like Google, Instagram, Twitter (X), and Facebook will promote your business to people based on their behavioural preferences like comments, likes and search history.

Programmatic Advertising. Programmatic advertising automates the buying and selling of online ads using advanced algorithms and real-time bidding. It allows advertisers to target specific audiences with precision and efficiency. By leveraging data, it optimizes ad placements to reach potential customers more effectively on platforms like Shopify. We utilize third-party platforms like StackAdapt for our programmatic media buying.

Google Ads is a good place to start your paid advertising campaign. But first, you need to be clear about your target audience and your budget.

Shopify lists some paid advertising apps that are popular among merchants on the platform as seen in this screenshot:

Strategy #5. Email Marketing

Email marketing can be a powerful force for driving Shopify sales as almost everyone uses email nowadays – stats put the number at 4.5 billion email users in 2023.

A successful email marketing campaign will not just help your business make sales, it will also improve your brand awareness, customer loyalty and acquisition.

Here are a few ways to improve your email marketing strategy

Personalize emails. Beyond addressing your customers by their first name, your email campaign must understand your customers’ needs and send them timely and relevant emails. A tool like Drip can help.

Use a compelling CTA. Your Call To Action (CTA) is how your customers engage with your email. It has to be bold, concise and different from the body of the email. Here’s an example of a good CTA from Netflix.

Use convincing subject lines. The first thing your customers see when you send your email is your subject line. That’s why you need to make it clickable and compelling.

Segment your list. Your email campaign will convert better if you segment your audience based on various criteria like their interests, preferences, or demographics.

Automation with a tool like Klaviyo can also help your campaign perform better.

Strategy #6. SMS marketing

SMS marketing will improve your brand awareness and help you reach your customers and potential customers faster. This strategy also keeps your audience engaged and that will often translate to sales.

Here are a few ways to go about using an SMS marketing strategy

Send welcome messages to new customers

Welcome text messages can help you turn first-time visitors who subscribe to your list into customers. In this example, the brand offers a discount to a new store visitor.

Inform customers of sales and promotions.

Keep your messages concise. This ensures you don’t bore your audience.

Educate your audience with each message. Your campaign should inform your audience before selling. This improves brand trust and customer loyalty.

Try out one of the several SMS marketing apps on Shopify to take advantage of this strategy.

Strategy #7. Personalization

Research shows that 80% of consumers are more likely to make a purchase when brands offer a personalized shopping experience.

Creating a personalized shopping experience for your audience will lower the bounce rate from your site and improve your customer loyalty.

How to personalize your shopping experience on Shopify

Use email marketing. To reach out to your customers based on their behaviour on your site.

Use hyper-personalized search plugins. Shopify features plugins like Searchanise that can offer products based on the customer’s relevant shopping experience.

Strategy #8. Social Media Marketing

To succeed on Shopify with social media you need a Social Media Marketing (SMM) strategy. Your social media marketing strategy will help you plan what content you’ll post, what social media channels you’ll use and how best to achieve your business goals through social media.

Your SMM strategy will leverage sales channels on platforms like Facebook and Instagram to improve sales. You can do this easily by adding the Facebook and Instagram app on Shopify.

For example, Blueland uses Instagram to sell its products with a direct checkout linked with Shopify.

Here’s how to create a successful social media marketing strategy

Define your sales goals. Your business goals for using social media to improve sales should be clearly defined.

Identify your target audience. You should be clear on your audience and how to reach them.

Pick a Shopify SMM app to use for your strategy. We already highlighted Facebook and Instagram. But there are others.

Strategy #9. Influencer Marketing

Influencer marketing is a strategy that will require you to partner with people who have a large following and audience on social media to advertise your brand.

Influencer marketing is a brilliant method for skyrocketing sales on Shopify because you can leverage experts and influential people to drive purchasing decisions in favour of your business.

How to get influencers to market your business

Gift your product for a review. An influencer in your niche will likely be open to reviewing your product if you gift it to them for free.

As seen in this pic, Fatima reviews affordable laptops on YouTube. Brands reach out to her to get her to review their products.

Offer discounts. You can offer influencers discounts on your product for a review.

Live interviews and podcasts. You can ask an influencer for an interview or podcast from their social media pages.

Strategy #10. Checkout optimization

Your checkout optimization strategy can directly impact your conversion rate. The idea is to minimize all distractions for the shopper and drive them toward completing the checkout process.

Checkout optimization makes the checkout process convenient, streamlined and pleasant for the customer. This reduces dissatisfaction and cart abandonment.

A few checklists for checkout optimization

Keep it simple. In this example, the checkout on Rothys footwear store is simple and uncluttered.
Make your CTA clear. In the example above, the checkout button is clear and impossible to miss.
Allow for guest checkout. Your site should allow people to checkout as guests to reduce the hassle involved in making a purchase. This option can be set in the Shopify admin panel.
Use an exit pop-up. Your pop-up can ask customers why they’re not completing the purchase and if you can do anything differently.
Optimize your checkout process for speed and mobile
Only ask for credit card information at the last checkout stage.

Strategy #11. Promotions and Discounts

Shoppers are often drawn to discounts and promotions on items they’re interested in buying. Shopify makes it easy to implement this strategy directly from the Discounts tab in your admin panel.

However, there are ways to set discounts and promotions to drive sales for your Shopify business

Offer percentage discounts. Say from 5% to 50%

Free offers. Get customers to buy more by offering free products for a certain purchase. For example, “Buy three, get one free.”

Use a discount pop-up template. This tells your visitors about your discount immediately when they arrive on your site.

You can also offer discounts to get customers to sign up for your email newsletter. Here’s an example.

Offer holiday discount sales, particularly for returning customers.

It all depends on how best you want to approach this strategy.

Strategy #12. Use Wishlists

Some customers may be unwilling to pay for a product right away. That’s why your site should allow visitors to save items on their wishlist. This will help remind the customer of what they were previously browsing whenever they return to the store.

Using wishlists and Save For Later, you can grow your email list which can be segmented for personalized email campaigns.

Simple ways to improve Shopify sales using Wishlists

Use powerful wishlist apps that convert. An app like Wishlist Club serves this purpose effectively. Others like Wishlist Hero and Wishlist King also work.

Remind visitors to save on wishlists. While customers browse your products, your app should remind them to save on their wishlist.

Strategically place your wishlists. This makes it easy for customers to save items in just one click. Here’s an example:

Now let’s talk about some strategies that stop customers from abandoning your cart altogether.

Strategy #13. Reducing Cart Abandonment

Research shows that nearly 70% of users who add an item to an online shopping cart will abandon it before checkout. You need to have a strategy to stem this tide for your Shopify store.

To change this narrative for your Shopify store and improve your sales here are a few things you can do.

Use a retargeting marketing campaign. You can set up a remarketing campaign using Google Ads that advertise your products to visitors who abandon your checkout process.

Set up exit pop-ups. An exit popup will try to get the customer to rethink abandoning the cart. It also works to get their email and re-market to them via your email campaign.

Look at this example by PushLiving:

Again, Shopify has several apps you can use to create an exit pop-up for your site such as Privy, Popup Upsell and others.

Follow up on social media and chat. You can use your list to market the same product to your visitors on social media. It’s also important to chat with your shoppers to find out why they’re not completing the checkout process.

Strategy #14. Collaboration — Shopify Collabs

Your sales could move to the next level if you leverage the power of collaboration with content creators. This strategy has been made ever so easy with the Shopify Collabs program.

Here’s how to get this strategy up and running for your brand

Sign up for Shopify Collabs. Head over to Shopify and sign up for the Shopify Collabs program as a brand.

Find creators. There are thousands of creators on Shopify Collabs who will be open to collaborating with your brand.

Create a collab program. After finding a creator that suits your brand, the next step is to create a collab. Creators are paid based on commission.

Track sales. Shopify collabs allow you to track your sales through the system.

Strategy #15. Improving Customer Satisfaction

The lifetime value of a customer cannot be gauged on their first purchase but on how satisfied they are after every purchase.

Excellent customer service is crucial for every brand that wants to improve customer satisfaction and increase sales.

Here are 5 ways to improve your customer satisfaction

Offer multiple communication channels. Your customer should easily reach you across multiple channels – like Facebook, Instagram, Twitter and email.

Stay in touch. You have to connect with your customers through various communication channels. For example, you can send messages to individual customers using the Shopify admin panel. Personalizing your conversations with customers fosters lasting relationships.

Improve product quality. The quality of your product/service goes a long way to determine how satisfied your customers are. A high-quality product meets the expected need, lasts over time and works without adverse effects.

Meet expectations. Every customer has an expectation they want your product to meet. Achieve this and you have a loyal customer.

Respond to complaints and feedback. When it comes to customer service your handling of complaints and feedback is what matters most to your customers. If they feel you don’t take their concerns seriously, they’ll take their business elsewhere.

Customer satisfaction rests on your product quality and your ability to resolve issues efficiently to meet the expectations of your clients.

Strategy #16. Payment options

Your sales could be suffering because your business doesn’t offer a convenient payment method for your customers.

The good news is, that Shopify offers numerous payment options for merchants besides credit and debit card payments.

For example, Ketnipz offers their customers an express checkout using Amazon Pay and Shop Pay.

But that’s not all. There are other payment options on Shopify like PayPal, Mobile Wallet, PayLater and even Crypto.

Here are some checklists for choosing a payment option that ultimately increases your Shopify sales:

Understand what works for your audience.

Transaction fees. Customers will prefer an option with the lowest transaction fee and chargebacks. This also affects your profit margin.

Availability. The best payment option will allow customers to pay from anywhere in the world.

Security. Your payment option should be risk-free for the customer with efficient anti-fraud measures.

Strategy #17. Mobile Optimization

More than 79% of Shopify traffic comes from mobile devices like mobile phones and tablets. The figure continues to increase year on year. And it’s why your Shopify store must be optimized to work on all kinds of devices.

Your strategy should have a plan for mobile because it improves your search engine ranking, lowers your site’s bounce rate, and ultimately improves sales.

Here’s what you have to optimize your site for mobile

Improve page load speed. Stats show that a delay of one second reduces your conversion rate by 7%.

Easy navigation. We talked about this in Strategy #1. Your users should be able to browse through your website with minimum effort.

Visuals. Your mobile strategy shouldn’t sacrifice quality product images for speed. For example, the mobile page of Tenthousand’s Shopify store is irresistible as it features quality images, placed at the centre of the screen.

Improve your mobile landing page. This is the first impression users will have when they land on your site.

Google Analytics, Mobile Friendly Tests and PageSpeed Insights are a few tools to check how optimized your site is for mobile.

Strategy #18. Optimizing Landing Page Content

Mobile aside, the overall landing page of your Shopify store has to be optimized to convert your visitors into paying customers. As mentioned earlier, your landing page is the first impression your visitors will have of your site. And you don’t get a second chance to make a good first impression. A visitor typically makes a decision about your business after 0.05 seconds on your landing page.

Note: Your landing page is not the same as your home page. You need a strategy for optimizing your landing page.

The first things to look at are the page speed, the quality of images (remove oversized, distracting images), your CTA and social poof.

Best tips for optimizing landing page content

Write a smashing headline. The first 10 words of your landing page headline are the most important. Think it through.

Include social proof. Feel free to add user-generated content like reviews, testimonials and social media posts on your landing page.

Use quality images. And video too if it doesn’t reduce your site’s speed.

A powerful CTA. Your call to action has to be clear, compelling and visible.

Optimize it for mobile. This is a powerful strategy for driving conversion as already discussed.

Now here’s a great example of a landing page that converts, by Huppy:

As you can see, the landing page above features powerful social proof, a persuasive copy and a clear call to action.

Strategy #19. Upselling and Cross-selling

Upselling and cross-selling is an easy-to-implement strategy that can skyrocket your Shopify sales this year. It simply involves encouraging your customers to purchase more products on your site that add extra value and complement what they initially bought.

For example, a fashion store can offer a customer who bought a pair of jeans a matching T-shirt and belt for half the price.

Doing this effectively on your Shopify store can take your sales to new heights while providing massive value for your customers. Why wouldn’t they want to do business with you now?

Shopify apps like Visually All‑In‑1 Optimization are excellent for cross-selling and upselling.

Strategy #20. Using Referrals

A strong referral strategy is efficient for increasing sales on Shopify and reaching new customers. This strategy turns your customers into your marketers.

You can implement this strategy using the Shopify Affiliate Program. This program allows merchants to offer incentives to customers for referring a new customer to their store. This strategy works perfectly because customers are usually more trusting of fellow customers.

How to create a Shopify referral program

Identify your audience. Their demographics, location, preferences etc.

Decide on software. This will allow you to track your progress and offer rewards.

Decide on your incentives. This will be based on your budget and your business goals.

Invite customers to join the program. Broadcast your referral program using various communication channels like social media and email marketing.

Strategy #21. Live Chat and Automated Responses

The best Shopify brands have a live chat feature on their website to keep shoppers engaged with fast answers to questions. This ensures that the customer is never confused or frustrated to the point of abandoning their intended purchase.

But it’s almost impossible to be readily available to respond to shoppers, even for a growing brand. That’s where automated responses using chatbots can help.

Shopify apps allow you to use chatbots that can respond to customer queries 24/7 with the best answers from your FAQ database.

Chatbots are also important for designing Shopify landing pages that convert.

Strategy #22. Free Shipping

Customers are drawn to online stores that offer free shipping because it takes away the ‘annoying’ extra cost of buying a product. Free shipping has proven to nudge customers into spending more than they initially intended.

Research has shown that customers expect free shipping from online stores when they spend above a certain limit.

Ecommerce brands have gone with the trend and now offer free shipping to high-spending customers.

For example, the Naja store offers free shipping for orders that are above $150. They make it clear from their landing page.

Various strategies can be implemented around free shipping to improve your Shopify sales.

Brands can use free shipping offers to:

Drive sales for a particular product
For clearout sales
Gain new customers around a geographical location.

Bonus strategy. Selling on Marketplaces

If you’re still hungry to reach more customers and improve your sales, one more strategy to try is selling on different marketplaces. Shopify encourages both small and big brands to leverage the power of other large marketplaces to improve their sales.

Here are some marketplaces you can consider selling on:

Amazon
Etsy
eBay
Walmart
Bonanza

Choosing the right marketplace for your brand requires some research on your part to find out what works best for your target audience and the fees involved.

Make more sales on Shopify today!

As you’ve already seen, multiple strategies can be combined to increase sales for your Shopify store. Now there’s no more excuse why you shouldn’t be seeing positive results going forward.

But if you’re still at a loss on what strategy to use and how best to use it, you can contact us at Forge and we’d be glad to help.

Remember — the smallest changes can sometimes make the biggest difference for your Shopify sales. To start seeing instant results you must take action immediately using the information already at your fingertips.

eCommerce, Marketing

Impact vs Influence: Finding the Best Influencer for Your Brand

By Erin Schnittker on

July 26, 2023

- Category : eCommerce, Marketing

- Tags : 2022, affiliate, agency, automation

Today, to be successful in any industry, you’ve either heard of brand awareness or been impacted by an influencer marketing strategy. An estimated 85% of organizations say they have guidelines for their company’s public image, including how its brand is represented.

Influencer marketing is often associated with the rise of social media and its impact on people’s buying habits. It can also influence how they live. Not only that, it impacts major life decisions.

While influencing has been around since marketing began, social media has changed the game. It has made it possible for people to become “influencers” with complete control over their audience.

The word “influencer” has skyrocketed in recent years. Being an influencer these days has become an aspiration for many people. It has also disrupted the traditional marketing industry.

Let’s explore impact vs influence and how to find the best person for your brand.

Impact vs Influence: What’s the Difference?

When it comes to impact vs. influence, it’s all about maximum engagement. Two examples come to mind. One is the Kardashian effect, and the other is major political elections.

The Kardashian-Jenner family set the stage for how marketing is used to raise brand awareness and influence your audience. The family has turned their collective brands into multi-billion dollar businesses.

They’ve created television shows, fashion lines, beauty products, and more. Most important, they are the face of everything they’ve done.

Political Influence

The impact of having an influencer marketing strategy hasn’t been missed in our recent political elections. Politicians now seek the best influencers to reach their target audiences.

It’s no mistake that Hip Hop has been used to influence young voters in urban areas. Today, hardly anyone is surprised when a top presidential candidate has a rap artist performing at a rally.

These optics have become the norm to reach maximum engagement.

Choosing the Best Influencer For Your Brand

Two main things influence an influencer’s success. One is their reach, and the other is their niche.

Brands often use these two factors to find the perfect influencer for their campaign needs. Reach is an influencer’s total number of followers and engagement. It includes both direct followers and engagement through social media exploration and discovery.

Niche is all about targeting influencers in their specific demographic. It helps brands reach a broad audience that trusts the influencer. Niche can also be used for specific subject-matter strategies.

Brand awareness is easily hit or miss when it comes to influencers. In the world of social media, a brand can lose billions of dollars if its target audience does not relate to the influencer they chose.

Define the Goals of Your Marketing Campaign

First, describe your goals in detail at this stage and develop Key Performance Indicators (KPIs) to monitor your progress.

KPIs are the key, measurable ways to measure progress toward a goal. They help you focus on your strategy and give you an analytical foundation for making decisions. They also help you stay focused on what’s important.

When managing brand awareness KPIs, it’s important to measure the response of the targeted audience. It’s best to use leading indicators to measure progress, which is used to create future marketing campaigns.

For example, choosing the best influencer for a campaign can set the standard for future campaigns.

Choosing the Best Influencer

Choosing the best influencer for your brand is crucial. There are many types of influencers, so you need to define your brand reputation. Are you conservative or willing to explore boundaries?

Figure out what kind of niche the influencer is into. Next, determine if they have a true following. It’s no secret that people can buy followers on social media.

Get to know your target audience and choose influencers who match their age, gender, location, or buying habits. Just because someone has a million followers doesn’t mean they will be interested in your product or service.

What is the Engagement Rate?

To determine the engagement rate, try choosing different types of influencers. Next, select several of their branded posts to analyze for engagement and responses.

You want to get the total number of likes and comments. On sites like Facebook, capture the number of each emotional response to the post.

Then you want to divide these numbers by the influencer’s total number of followers on the platform. Multiply the result by 100 to get your average engagement rate.

Do this for multiple posts to get a good average.

Don’t Undermine Your Values for Popularity

If your brand is about family values, you don’t want to work with influencers who promote living without boundaries. Instead, choose the types of influencers that will become your partners and support your brand in more ways than one.

Good collaborations happen when you’re both genuine and open about working together. The only way to get a good return on investment is to align with their audience through authenticity. Most brands use conversions or sales to measure the success of a marketing campaign.

A successful influencer marketing strategy must have a measurable return to have value. The impact of the influencer has to be measurable in terms of money spent. Measurable items can include the following:

Increase in sales
Increase in responsive followers
Increase in votes
Increase in viewership
Increase in physical attendance
Increase in content engagement

Set measurable markers. If your stats are not increasing, you’ve chosen an influencer who isn’t resonating with your audience.

The Brand Influencer is One Marketing Tool

It’s important to remember that the brand influencer is one of many tools when you’re trying to reach maximum engagement. Have a clear designation between impact vs influence.

Add social proof to your influencer marketing campaign, including a strong call to action. When a campaign is live, add a lead magnet to your website to get more leads than just visitors.

Most important! Ensure your influencer aligns with your brand’s values before choosing them.

Are you looking for ways to enhance your digital marketing strategy? We can help! Book a call today to get started!

Instantly grow your ecommerce business 25%+ with Amazon Buy with Prime: Here’s how

By Kingsley on

July 8, 2023

- Category : Marketing

- Tags : 2022, affiliate, agency, automation

Amazon Buy with Prime was built to provide the ultimate shopping experience for customers. But for an e-commerce merchant like yourself, “Buy with Prime” can help drive higher conversion rates and an increase your revenue.

Amazon says the Buy with Prime feature button is helping eCommerce businesses increase their conversion rate by 25% by offering fast shipping and delivery, easy returns and a seamless checkout experience for customers.

Amazon’s pitch for Buy with Prime is that it allows customers to enjoy the full benefits of the Fulfilled by Amazon Program (FBA) on any ecommerce platform. But for D2C ecommerce brands like yours, this could be a goldmine!

Top 5 Benefits of Amazon Buy with Prime for ecommerce merchants

Since Amazon launched Buy with Prime in April 2022 many ecommerce merchants claim to have noticed a marked increase in their conversion rate. Brands like Trophy Skin and Wyze report a 30% increase in their conversion rate after adding the Buy with Prime button to their site.

Here are the other key benefits of using Amazon Buy with Prime

1. Customer confidence. Amazon’s popularity makes it easier for customers to trust your business when they have to checkout via the Buy with Prime button.

2. Fast shipping and delivery. Amazon Buy with Prime can fulfil orders in two days. Customers are always thrilled when their order is shipped and delivered fast.

3. Better customer relationships. Buy with Prime helps eCommerce merchants improve their relationships with customers given that orders are fulfilled professionally and returns are handled by Amazon.

4. Seller fulfilled prime. If your business is still growing and yet to have its own fulfilment operation set up, Buy with Prime is an excellent choice to help handle orders directly from your warehouse.

5. Integrates with most ecommerce sites. Amazon Buy with Prime can be integrated with nearly every ecommerce platform you can think of because Amazon provides you with an installation code which can be added to your site. There’s even an app to easily add Buy with Prime to BigCommerce.

To start enjoying the immense benefits of Amazon Buy with Prime you have to integrate it with your ecommerce store first.

Let’s walk you through how to integrate Amazon Buy with Prime to your ecommerce website.

How to add Buy with Prime to your ecommerce website

There are two basic requirements before you can add Buy with Prime to any ecommerce website:

1. A United States-based entity. Amazon Buy with Prime is only available to businesses registered and operating in the US.

2. An ecommerce website.

With those two confirmed you can now proceed to create your Buy with Prime account by following the next steps.

Step 1. Sign up. Fill in your details on the Buy with Prime signup page.

Step 2. Complete the Buy with Prime requirements.

In this section, you need to fill in your business details, link your ecommerce account and activate Buy with Prime for your products.

Step 3. Install the Buy with Prime button code on your website theme.

You will only be allowed to create and install a Buy with Prime button code on your ecommerce site after Amazon has verified your business details.

Here’s what it will look like on your product checkout page:

When a customer clicks the Buy with Prime button on your site they will be prompted to checkout via their Amazon account. Amazon will proceed to fulfil the order.

How to add Buy with Prime to your Shopify store

If you have a Shopify store you can add Buy with Prime to your checkout page by placing the installation code inside the code of your Shopify theme.

Here are the steps to do it.

Step 1. Log in to your Shopify store

Step 2. Navigate to Theme customization. Sales Channel > Online Store > Themes > Customize.

Step 3. Select Default Product.

Step 4. Select Purchase buttons

Step 5. Select Add Block and click on Custom Liquid on the drop-down.

Step 6. Paste your Buy with Prime button code into the editor box. Save.

Step 7. Drag the new Custom Liquid under the Add to Cart buttons.

That’s it! You’ve added Buy with Prime to your Shopify site.

Amazon Buy with Prime can be integrated with Klaviyo

Buy with Prime can be integrated with your Klaviyo account to get a bird’s eye view of what customers are doing on your ecommerce platform.

Klaviyo is a powerful marketing automation platform built for small and big ecommerce businesses. It leverages customer data to help ecommerce merchants build deeper customer relationships which are invaluable for higher conversion rates and business growth.

You can even integrate Buy with Prime with Klaviyo to get insight into your customer data, create automated and targeted marketing campaigns and set triggers based on customer behaviour on your site.

Forge can help

You can start seeing instant results in terms of your conversion rate and revenue just by adding Buy with Prime button to your ecommerce website.

Buy with Prime transfers the heavy lifting to Amazon. They handle the shipping and fulfilment. Amazon even stores the product for the seller.

However, setting up Buy with Prime for your ecommerce site can be a little tricky. In some cases, you may need some coding experience to do it right. That’s where Forge can help.

We’ve helped many ecommerce businesses add the Buy with Prime feature to their websites in minutes and we can do the same for you. Contact us to get it done and start scaling your conversion rates into the stratosphere!

eCommerce, Email Marketing, Marketing, SMS Marketing

Klaviyo Integrations for marketing success in 2023: A definitive guide

By Kingsley on

July 6, 2023

- Category : eCommerce, Email Marketing, Marketing, SMS Marketing

- Tags : 2022, affiliate, agency, automation

With Klaviyo integrations you can retrieve and turn ecommerce marketing data into paying customers. In 2022 Klaviyo helped its users generate $2.2B in revenue via email and SMS on Black Friday sales alone. We can only expect more in 2023 Klaviyo provides a robust technology that allows you to automate your email marketing and SMS campaigns at the click of a button. What’s more, Klaviyo’s advanced features are tailored to help your business retain and gain new customers while you channel your energy into delivering the best product or service. But first, you must spare a moment to understand how Klaviyo integrations can help your eCommerce business grow and achieve success this year.

Klaviyo Ecommerce Integrations

Klaviyo is not just an email marketing and SMS powerhouse. This platform is known for providing rich integrations with ecommerce platforms such as Shopify, WooCommerce, Facebook Ads, Google Ads, Tapchart and Magento. But that’s only the tip of the iceberg. There are over 300 different Klaviyo integrations for any ecommerce platform to choose from. Integrations are what sets Klaviyo apart from other marketing platforms because they allow you to automatically track, analyze and manage your customer behaviour. With the data you’ll get after integrating Klaviyo, you can gain strategic insights that will give your business a competitive edge. And of course — with the right metrics at your fingertips — you can provide excellent customer service to keep your customers loyal. If your business is running on any ecommerce platform, rest assured that Klaviyo has a lightning-fast integration to support it. Let’s delve deeper into how you can integrate your eCommerce platform with Klaviyo.

How to integrate your Ecommerce platform with Klaviyo

Integrating your ecommerce platform with Klaviyo starts with signing up for a free Klaviyo account. The entire process takes less than two minutes. Klaviyo allows you to start integrating your ecommerce store immediately after signing up. However, if you decide to skip the process you should arrive at a screen that looks like this: You can always log in and integrate your ecommerce platform, by clicking your account name on the lower left corner of your dashboard and clicking integrations on the next pop-up. The next page will show you hundreds of Klaviyo integrations you can choose from. You can do it in a few simple clicks.

Be sure to have your API key from your website handy. After integration, Klaviyo can synchronize data from your ecommerce platform. That gives you insights and metrics which can be turned into revenue if maximized.

Top 7 Klaviyo integrations

Let’s talk briefly about some of the most used Klaviyo integrations. Remember, there are hundreds of Klaviyo integrations for ecommerce businesses today.

1. Shopify integration

If you have a Shopify store, Klaviyo integration can help bring the data of your customers into Klaviyo. That will allow you to get insights into what customers are doing on your site and their buying patterns. This is ultimately crucial for making better business decisions.

2. Woocommerce integration

With Klaviyo Woocommerce integration you can send targeted emails to customers, create automated workflows and also synchronize the historical data of your customers.

3. Optin Monster Klaviyo integration

Klaviyo Optin Monster integration allows you to create irresistible, high-performing pop-up forms to better retain customers and reduce the bounce rate from your site.

4. Facebook Ads integration

Klaviyo Facebook integration will help you to collect email addresses from Facebook ads, create custom audiences and advertise to inactive customers.

5. Gatsby Klaviyo integration

Gatsby Klaviyo integration will help you to gather data about your customers on Instagram. This is one powerful tool that can help a brand view metrics of its customers, run automated campaigns and find micro-influencers.

6. Zendesk integration

Zendesk is a powerful tool for customer service. By integrating your Zendesk with Klaviyo you can sync data between both platforms which will enable you to target your customers based on the interactions with your support team.

7. Tapcart integration

Tapcart Klaviyo integration can help you create a mobile app for your ecommerce store without coding. With that, you can send push notifications to your customers such as abandoned cart notifications and new product alerts.

FAQs on Klaviyo integration

What is the best use of Klaviyo integrations?

One of the best uses of integrating Klaviyo with your site is automation and data science. Klaviyo is also perfect for email marketing, SMS, promotions and customer service.

How many Klaviyo integrations are allowed on my account?

Klaviyo only supports one integration per account. That means you can’t integrate more than one ecommerce platform on your Klaviyo account. The only way around this is to create other Klaviyo accounts, particularly if you have more than one ecommerce store for the same business.

Is it possible to send custom data to my Klaviyo account after integration?

YES. Klaviyo’s flexible APIs allow you to easily import custom data to your account. Check out how to manually import data into your Klaviyo account.

Exactly how many Klaviyo integrations are there?

Klaviyo has every integration known to man, according to Maple. But our research shows us that there are 315 Klaviyo integrations. However, Klaviyo attests that it is possible to find a few ecommerce platforms that don’t support Klaviyo integration.

Klaviyo does not integrate with my ecommerce platform, what do I do?

If Klaviyo doesn’t support your ecommerce site, you can contact them and they will get it done quickly.

Wrapping up

Klaviyo integrations are easy and free to set up. With Klaviyo integrations properly set up for your business, it’s possible to generate a minimum of 25% of your monthly ecommerce revenue through Klaviyo in your first month. The system is that good. Besides the revenue that follows Klaviyo integration, it’s arguably the best platform when it comes to ecommerce automation and creating a varied list of workflows. It’s time for you to take a closer look at what Klaviyo can do for your business by signing up.

eCommerce, Email Marketing, Marketing

Klaviyo Shopify Integration: How to do it in minutes

By Kingsley on

July 5, 2023

- Category : eCommerce, Email Marketing, Marketing

- Tags : 2022, affiliate, agency, automation

Klaviyo Shopify integration is simpler than ecommerce enthusiasts make it sound. In fact, the entire process can be completed in minutes if one follows a few simple steps. Once integrated with Shopify, Klaviyo will synchronize all the data from your store and allow you to efficiently run SMS and email marketing campaigns, create automated flows and so much more. In 2022, eCommerce brands leveraged Klaviyo to generate over $2 billion in revenue. That was only possible because those businesses took the extra step to integrate their ecommerce platform with Klaviyo. Now, let’s help you integrate your Shopify store with Klaviyo.

How to integrate Shopify with Klaviyo

You have to do it from your Klaviyo account. Log in to begin or create a new account for free. Klaviyo allows you to integrate Shopify straight from the account setup wizard. Alternatively, you can add Shopify from the integration tab in your Klaviyo dashboard. Click on your account name in the lower left corner of your dashboard. Next, click on Integration.

On the integrations page, scroll down or search for Shopify. Click on Add Integrations on the right.

On the next page, paste the URL of your Shopify store. It must be in the format mystore.myshopify.com as shown in the URL placeholder

Additional configuration settings

Sync your Shopify email subscribers to Klaviyo: this automatically adds all your customers who subscribed to email marketing while shopping with you on Shopify. Next, select a list to add those subscribers from the dropdown menu — preferably Newsletter. You can do the same for your SMS subscribers if you have activated your phone number on Klaviyo. Sync data to Shopify: We recommend selecting Sync all profiles. That way the two sites will have a complete handshake.

Finally, click on Connect to Shopify. On the next page click on Install App at the top right of your screen or bottom left. You’re all set. Your Shopify store is now integrated with Klaviyo.

How to integrate Klaviyo with Shopify Plus

Shopify Plus is basically Shopify with more advanced features. When you integrate your Shopify store with Klaviyo, Klaviyo sees it as a Shopify Plus store — that’s if your Shopify domain is for a Shopify Plus account. You won’t find a Shopify Plus integration app on Klaviyo because it’s the same as normal Shopify.

Key Benefits of Integrating Shopify Plus with Klaviyo (vs standard Shopify)

You’re allowed to edit your Shopify checkout to include a custom opt-in language, premium Klaviyo forms and lots more.

You can disable transactional emails in Shopify and send them through Klaviyo. This creates a seamless brand experience.

Benefits of Klaviyo Shopify integration

Data management. This is one of the greatest benefits of integrating Shopify with Klaviyo. Doing this allows Klaviyo to synchronize historical data and other transactional data. Thus, you can create tailored email marketing campaigns, flows with triggers and scale your business. Klaviyo support can help you do this. Customer support. Klaviyo will help you understand your customers’ needs and serve them better. The impact of this on brand loyalty cannot be overemphasized. Audience segmentation. Klaviyo integrations allow you to segment audiences based on the customer data retrieved from Shopify such as purchase frequency, cart abandonment, items purchased, conversions and more. Automation. Klaviyo integration with Shopify opens the door to automated email and SMS marketing campaigns. This allows you to focus more on the business side of things. Study shows that automated campaigns generate 4x more revenue compared to others.

FAQs on Klaviyo Shopify integration

How much does it cost to integrate Shopify with Klaviyo?

Integrating Shopify with Klaviyo will not cost you anything, however, there’s a cost when you try to take your email marketing to the next level. Klaviyo email marketing is free for 0-250 email contacts. You also get 150 SMS/MMS credits free. However, Klaviyo costs $35 per month for businesses with more than 250 email and SMS subscribers. Check out Klaviyo’s full pricing.

How do I integrate my Shopify customers with Klaviyo?

Your Shopify customers will automatically show up in your Klaviyo data when you integrate Shopify as shown earlier. However, you have to make sure you select Newsletter when syncing your Shopify email subscribers to Klaviyo. To do it, select your account name in the bottom left of your Klaviyo dashboard and click on Integrations. Select Enabled Integrations and click on Shopify. That will take you to your Shopify integration settings page. Below Sync settings, on the From Shopify tab, select the box next to Sync your Shopify email subscribers to Klaviyo.

What Shopify data does Klaviyo sync?

After integration, Klaviyo syncs events data, profile data, catalogue data, email subscribers, customer phone numbers and lists. For historical data, Klaviyo syncs data from your Shopify account in the last 90 days. That allows you to engage with and gain insight on some of your most recent customers.

What other brands can be integrated with Klaviyo?

Besides Shopify, other big ecommerce platforms that can be integrated with Klaviyo include Woocommerce, Wix, Magento, Facebook, Google, Magenta, BigCommerce, Aftership and numerous others.

What kind of platform is Klaviyo?

Klaviyo is arguably the best marketing and automation platform built to support ecommerce businesses of all sizes. Klaviyo is not an ecommerce platform on its own as you can’t buy or sell on it.

Final takeaway

Integrating Klaviyo with Shopify is an easy and straightforward process that can be completed in minutes as we have shown. Shopify, as powerful and profitable as it is, can be turned into a different beast when integrated with Klaviyo. The benefits of integrating Shopify with Klaviyo are numerous, most of which have already been highlighted here. We recommend that you sign up for a Klaviyo account if you’re serious about taking your ecommerce marketing to the next level. That’s if you haven’t done so already.

Marketing

Marketing Strategies for Starting a New CBD Brand

By Erin Schnittker on

May 20, 2023

- Category : Marketing

- Tags : 2022, affiliate, agency, automation

The global cannabidiol (CBD) market could reach $22.05 billion in 2030 as more people turn to its perceived health benefits. If you’re starting a CBD business, you need to develop a strong marketing strategy. Otherwise, your CBD brand might not stand out from the rest.

Here are a few marketing strategies you can use to attract shoppers to your new business. With these tips, you can set your CBD business up for lasting growth.

Start marketing with these tips today.

Gather Research

Before applying these marketing strategies, gather research. Consider your:

Customers
Competitors
Industry

Look into the latest cannabis marketing laws and regulations, too.

Researching your customers will help you determine how to appeal to those customers. Determine their age, gender, income, and other demographics. Consider the pain points they’re experiencing to position yourself as a solution to their needs.

Researching your competitors will ensure you create a unique brand. Otherwise, consumers might confuse your business with another that’s already available.

Completing a SWOT analysis and researching your industry will help you remain informed and compliant. You can eventually position yourself as a CBD expert. Becoming an expert and thought leader can help you gain credibility and brand trust.

As people learn to trust your brand, they might start turning to you for advice. They’ll feel more inclined to make first-time and repeat purchases. In time, you’ll gain loyal customers who will refer your brand to friends, boosting your reach and ROI.

Develop Brand Guidelines

To ensure your CBD brand stands out from the rest, develop brand guidelines. A documented branding strategy will ensure consistency. If your branding looks different between materials, it could confuse customers.

Steady brand promotion can help you increase revenue by 23%. It can take five or more attempts before people become aware of your brand.

It only takes 10 seconds for someone to form an impression of your business based on your logo.

Your brand guidelines include your:

Logo
Color palette
Mission statement
Vision statement
Voice
Tone
Personality
Font style
Imagery/photography style

Choose brand colors based on the message you’re trying to convey. For example, green is balanced, prosperous, and relaxing. A distinct color can raise brand recognition by 80%.

As you begin using these CBD marketing tips, make sure your branding remains consistent.

Create a User-Friendly Website

Make sure you have a functional, eye-catching, user-friendly website ready before launching your business.

First, make sure the pages load quickly. Slow load times might encourage visitors to leave. Your bounce rate will rise, hurting your organic search engine rankings.

Low rankings will make it more difficult for consumers to find your brand when they search for CBD products online.

Confirm your website is mobile optimized by running it through Google’s Mobile-Friendly Test. Most users explore the internet from their mobile devices. Google also uses mobile-first indexing (meaning it checks the mobile version of your site first).

To ensure your site is user-friendly, follow Google’s Core Web Vitals. Make it easy for consumers to check out from your online store. If they experience issues, they’ll leave, costing you sales.

Share Engaging Content

High-quality blog content can help demonstrate your expertise as a thought leader in the CBD industry. Use keyword research to determine what questions your CBD customers ask while online. Then, create content that answers their questions.

Diversify your content marketing strategy with:

Infographics
Articles
eBooks
Polls
Quizzes
Videos
Testimonials

Different content formats will appeal to consumers at various points in the buyer’s journey.

Include EEAT (experience, expertise, authority, trustworthiness) within your content to gain credibility. Link to relevant resources to support any claims you make.

Use SEM

Search engine marketing (SEM) can help consumers find your website and CBD products online.

Optimize your blog posts for online searches using search engine optimization (SEO). Cannabis SEO best practices can help your site rank at the top of relevant pages.

Use platforms like Google and Facebook ads to create eye-catching digital advertisements. Make sure you follow CBD advertising guidelines.

Stay Social

Share your content on social media to engage and attract customers.

Consider working with influencers or using affiliate marketing to build your online audience. Choose influencers who already engage your ideal customers.

Create interactive content (such as polls and quizzes using Instagram Stories) to boost engagement. Generating engagement can make your brand more memorable.

Nurture With Emails

Create an email subscription form on your website and encourage visitors to subscribe to your newsletter. Consider enticing them with a lead magnet (such as 10% off their first purchase).

Continue nurturing your leads by creating a drip email marketing campaign. Share exclusive deals to bring one-time customers back for more.

Reward Customers

Reward your customers by creating a loyalty program. For example, you can reward them with a freebie for every 10 purchases.

You can also create a referral program. Offer discounts or free products each time a customer refers you to a friend or family member.

Avoid Advertising Mistakes

Avoid boasting CBD’s medical benefits when advertising your products online.

Remain informed of local, state, and federal laws regarding CBD legality. Keep track of cannabis news and advertising restrictions, too.

For example, you shouldn’t attract buyers using unsupported claims. When creating blog content, always support your claims with reputable sources.

Outsource

You don’t have to apply these marketing strategies on your own. Instead, consider outsourcing your CBD marketing needs this year. Working with an experienced agency can save you time and money.

They’ll use the most effective tactics to ensure your campaigns are a success.

Look for an agency with experience working with CBD companies. They’ll understand the laws and regulations involved.

Start Marketing Your CBD Brand Today

Marketing your CBD brand can help you stand out in the industry. Use these marketing strategies to get started. Don’t forget to consider outsourcing to a marketing agency this year.

With their help, you can boost sales, gain a loyal following, and boost your ROI.

Got marketing on your mind? We’re here for you.

Email Marketing, Marketing

How to Generate Leads Through Your Website

By Erin Schnittker on

March 27, 2023

- Category : Email Marketing, Marketing

- Tags : 2022, affiliate, agency, automation

About 80% of new leads never convert into paying customers. Meanwhile, 65% of businesses struggle to generate leads at all. If you don’t know how to generate leads, your business startup will never grow.

Here are a few tips you can use to generate website traffic and quality leads. With these tips, you can use a successful website to help your business grow. Learn how to improve your web design for lead generation today.

Research Your Audience

First, learn as much as possible about your target audience. Defining your audience based on psycho- and demographic data will help you leverage personalization. Personalizing your website and content can help you attract ideal customers.

Consumers will begin to recognize you understand the problems they’re facing. You can empathize with their pain points before offering personalized solutions.

You can personalize your headlines, imagery, call-to-action language, and body text based on who you’re trying to reach.

When defining your audience, consider their:

Location
Gender
Age
Income
Career
Education
Hobbies
Language
Interests
Buying behaviors
Online behaviors
Pain points

Gather keyword research to determine how consumers find your business online, too. What keywords do they use during a Google search to find your business, products, or services? You can use platforms like SEMRush, Google Trends, or Keyword Planner to get started.

When building a list of target keywords, look for longer phrases (usually containing four or more words). These long-tail keywords can help you determine the user’s needs (their search intent). Then, you can create blog content that aligns with their intent to offer the help they need.

Capture Emails

Build a list of email subscribers by adding a lead magnet to your website.

A lead magnet is a valuable piece of content your website visitors want to download in exchange for their emails. For example, you might offer a helpful tool or informative eBook. Make sure your lead magnet offers value the consumer can’t find elsewhere.

Then, add a form to your website that requests their name and email addresses. Avoid adding unnecessary fields. The visitor might get frustrated and quit completing the form if there are too many fields.

Once the visitor completes the form, direct them to a thank you page to show your appreciation.

To generate more leads, add lead-capturing forms to more than one page on your website. Consider adding an eye-catching call-to-action button to the navigation bar. Include a small form in the footer of your website, too.

For your business startup, try gathering emails before your website goes live. You can encourage people to sign up to count down to your launch date. You can also offer updates about your startup to keep them informed.

Improve the User Experience

A strong user experience (UX) will keep visitors on your website actively engaged. About 74% of visitors will return to your website if you offer good mobile UX. Over 50% of consumers say a bad mobile experience will cause them to lose faith in a company.

Meanwhile, 75% of visitors will form their opinion about your website aesthetics as well.

Another 70% will abandon their shopping carts on your website if you offer bad UX.

To improve the UX on your website, follow Google’s Core Web Vitals. Following these user-centric factors will benefit your organic search engine rankings, too. Higher search engine rankings can help you generate more website traffic.

Make sure your site is fast, secure, and mobile-optimized as well.

Run your website through Google’s Mobile-Friendly Test and PageSpeed Insights to determine if it’s time to update your website design. Otherwise, use negative space to give your content room to breathe. Update the navigation bar to only display essential pages to help visitors find the information they need.

You can improve your website’s readability using headers, subheaders, lists, shorter sentences, and shorter paragraphs. Test all forms on mobile and desktop devices, too.

Create Quality Content

High-quality content can help you generate more website traffic, which could help you generate fresh leads. Use your keyword research to determine what topics to cover within your posts. Then, diversify your content marketing strategy with:

Blog posts/articles
eBooks
Infographics
Polls
Quizzes
Videos
Webinars

End each post with a strong call to action to generate more conversions.

Use SEO

Help more people find your website content with search engine optimization (SEO). Optimize each post you create by adding the target keyword to the:

Page title
URL
Opening and closing paragraphs
Body text
H1 header
Image file name and alt text
SEO title and description

The SEO title and description will appear on Google’s search engine result pages (SERPs). Make sure they’re intriguing enough to encourage clicks. In time, your clickthrough rate will improve, which could lead to higher SERP rankings.

Claim and optimize your Google Business listing as well. Your listing will direct more people to your website.

Design PPC Ads

Pay-per-click (PPC) advertising with Google or Facebook Ads can help you generate more website traffic. You can target consumers based on different buyer personas to create personalized ads.

Create both text and display ads to capture the consumer’s attention.

Use remarketing ads to reappear in front of people who have visited your website in the past.

Share Testimonials as Proof

Testimonials from previous customers can encourage new customers to trust your brand. Create a dedicated testimonials page on your website. Ask consumers to share their reviews on your Google Business listing, too.

Add a call to action button on your testimonials page to generate more leads.

Discover How to Generate Leads Today

Don’t spread the word about your business startup without learning how to generate leads first. With these tips, you can attract new customers to your website. As you generate more website traffic, you’ll have more opportunities to generate quality leads.

Set your business up for success with these marketing tips today.

Need help? We’re happy to lend a hand.

Contact our team today to get started!

Marketing

How to market Delta 8 and Hemp Cannabinoid Products Online

By Erin Schnittker on

March 13, 2023

- Category : Marketing

- Tags : 2022, affiliate, agency, automation

The increasing popularity of Delta 8 and Hemp Cannabinoid Products has created a new challenge for online marketers. Given the constantly changing regulations and advertising restrictions, promoting these products can be difficult (to say the least)! It’s basically the same as marketing cannabis, except of course, these products contain less than 0.3% THC and are derived from hemp. In this article, we will discuss two effective methods for marketing Delta 8 and Hemp Cannabinoid Products online: email marketing, SEO, Influencer Marketing and programmatic advertising.

Email Marketing for Delta 8 and Hemp Cannabinoid Products

Email marketing is a cost-effective way to engage with potential customers and promote Delta 8 and Hemp Cannabinoid Products. This marketing method allows you to tailor your messages and offers to specific groups within your target audience.

To ensure that your email campaigns for Delta 8 and Hemp Cannabinoid Products are effective, it is essential to comply with the relevant rules and regulations. Make sure that your emails provide clear and accurate information and avoid any misleading statements.

Email marketing also provides valuable insights into the effectiveness of your campaign. This data helps you improve your strategy and optimize your messages.

Programmatic Advertising for Delta 8 and Hemp Cannabinoid Products

Programmatic advertising is another effective marketing method for Delta 8 and Hemp Cannabinoid Products. This type of advertising enables you to target specific audiences with relevant messages and offers. Programmatic advertising relies on data-driven algorithms to identify the best ad placements and optimize your campaign.

When creating a programmatic advertising campaign for Delta 8 and Hemp Cannabinoid Products, it is crucial to work with a reputable agency experienced in this area. The agency can help you navigate the complex advertising landscape and ensure that your ads comply with regulations.

Programmatic advertising provides real-time feedback on the performance of your campaign, allowing you to adjust your strategy to achieve the highest ROI.

SEO for Delta 8 Products

Search engine optimization (SEO) is an important component of any successful online marketing strategy for Delta 8 products (let alone any direct to consumer goods company). SEO involves optimizing your website and content to rank higher in search engine rankings (SERPs) for relevant keywords. This marketing method can help you increase organic traffic to your website, improve brand visibility, and generate leads.

To optimize your website and content for search engines, it’s essential to conduct thorough keyword research to identify the most relevant and high-traffic keywords for your Delta 8 products. We use industry cutting-edge tools like Ahrefs to conduct such research. Forge creates high-quality content that includes these keywords in a natural and compelling way. We also work to optimize your website’s meta tags, headers, and other technical elements to improve its search engine ranking.

SEO requires time and effort, but the benefits can be significant. By improving your search engine ranking, you can increase your visibility and attract more potential customers to your website.

Influencer Marketing for Delta 8 Products

Influencer marketing has become an increasingly popular way to promote Delta 8 products. This marketing method involves collaborating with social media influencers to showcase your products to their followers. Influencer marketing can help you reach a larger audience, build brand awareness, and increase sales.

To succeed with influencer marketing, it’s essential to choose the right influencers for your brand. Look for influencers who have a following that aligns with your target audience and who have a genuine interest in your products. Make sure that you’re transparent about your collaboration with the influencers and comply with all relevant regulations. Can you say #sponsored #ad?

We use tools to analyze influencer reach, impressions and engagement rate in addition to brokering deals for affiliate status in part to reduce fees and make the best mutually beneficial agreement for your Delta 8 influencers.

Influencer marketing provides a unique opportunity to showcase your Delta 8 products to a highly engaged audience. It’s an effective way to build trust with your customers and establish your brand as a thought leader in the industry.

At Forge, we specialize in full-service marketing solutions for businesses in the Cannabis and th Cannabinoid Products industry. We understand the unique challenges, limitations and newest marketing tactics associated with marketing these products online. Our experienced team of experts can help you develop a comprehensive marketing strategy that includes both email marketing and programmatic advertising.

If you’re looking for a reliable partner to help you promote your Delta 8 and Hemp Cannabinoid Products online, we’re here to help. Contact us today to learn more about our services and how we can assist you in growing your business.

Selected Firms Recognize Forge Digital Marketing as one of the top digital marketing companies in the USA

By Erin Schnittker on

November 18, 2022

- Category : Marketing

- Tags : 2022, affiliate, agency, automation

We feel flattered to make an announcement of our recognition by Selected Firms – A trusted B2B research and review portal, as one of the top eCommerce web development companies & digital marketing companies in the USA.

Why Forge Digital Marketing got selected?

At Forge Digital Marketing, our team of creative and passionate experts with expertise in multiple domains works continuously to provide companies with the exact solution and strategy they require to achieve marvelous growth.

We provide the required resources, time and creative minds with a proven record that helps you increase your traffic and sales while turning potential customers into loyal ones to enhance the company’s value in the customers’ opinion.

Just like the goals of companies differ based on their requirements, why not the solutions? At Forge Digital Marketing, we personalize the solutions according to the client’s needs and something that is achievable not only on paper but also in reality.

Our process of working is simple. First, we evaluate the client’s requirements, identify the target audience, and create new ideas that interest them according to different platforms. Then we make a plan that suits and fulfills our criteria. Then, we execute these ideas to turn our goals into existence.

We keep ourselves updated, provide better results with the help of analytics, and change our strategies based on the available data. With the low pricing, we aim to save our clients’ expenses and make them our friends and not just client.

Our goal is to make our partners grow in their respective fields with the latest technological solutions that allow them to outsmart their competitors and help them establish themselves as market leaders. This is the only thing that boosts our team’s creativity and gives us the required freedom to explore new ideas further. We started this to make your dream achievable.

About SelectedFirms

Selected Firms is a result-oriented and success-driven B2B platform that assists businesses in connecting with the right digital partner by providing comprehensive information on the best IT companies in the fields of eCOmmerce/web/mobile app/software development and digital marketing. Before being shortlisted for the coveted list, SelectedFirms’ analyst team conducts extensive research and companies are evaluated based on specific measures such as expertise, portfolio, Expertise, Client feedback, Experience, Pricing, and a variety of other factors.

eCommerce, Marketing, Supplement Marketing

10 Tips for Marketing Wellness Supplements

By Erin Schnittker on

October 21, 2022

- Category : eCommerce, Marketing, Supplement Marketing

- Tags : 2022, affiliate, agency, automation

The world is more focused on health and wellness than ever before. As of 2021, more than 57% of US adults took a health supplement in the past month.

Marketing wellness products is all about figuring out who your target audience is and deciding the best way to reach them. It may be tempting to just put your health supplements out there and hope they gain traction, but having a marketing plan is a much better way to reach success.

We’ve put together a guide full of ten tips for how to best market your wellness supplements so you can reach as wide of an audience as possible.

1. Follow FDA Guidelines

The FDA has rules that need to be followed if you’re putting health supplements out on the market. Make sure you’re up to date on what you can and can’t say (for example, making it clear that your supplements aren’t meant to treat, prevent, diagnose, or cure diseases).

This will ensure everyone stays safe and your business stays thriving!

2. Put Time into Social Media Marketing, Google Ads, and Email Marketing

Much of the marketing content people see these days is online. To promote your wellness supplements most effectively, you’ll want to ensure you’re on social media.

Create at least one or two accounts on platforms like Instagram, Facebook, Twitter, or TikTok and begin posting regularly. An online presence is crucial to success, so don’t brush social media aside, even if marketing on it is new to you.

Don’t shy away from paid advertising on Google and also invest

3. Prioritize Packaging and Labeling

When potential customers are wandering the aisles of stores, a visually appealing product is what catches their attention. And this all starts with putting extra thought into the packaging.

When designing your label and packaging, choose colors and visuals that cause a second glance and are easy to read. You want buyers to know exactly what the product is after a quick look, but colorful or unique packaging can make them stick around to read the back, too.

4. Create an Accessible Website

Your website should contain all of the information people might be looking for about your business or brand. This includes things like the ingredients of your supplements and detailed product descriptions, usage instructions, ways of purchasing the products, and contact information.

Also, make sure your website is easy to read and navigate on phones and is ADA compliant so it’s accessible to as many people as possible.

5. Use Positive Reviews to Your Advantage

Speaking of websites, positive reviews and testimonials are great things to add to your website to make it really shine.

People would rather listen to real buyers’ opinions on wellness supplements than the businesses’s, as these are seen as unbiased and authentic. Displaying positive reviews and comments on your website and social media pages is a powerful way of building trust among consumers and boosting sales.

6. Emphasize Your Brand’s Uniqueness

While you may not like to think about it, there are many other health supplements out there. If you want people to choose yours own your competition, you need to show them why you’re the better pick.

Think about what makes your brand different from all the others, whether it’s your special ingredients, bold aesthetic, or community outreach. Make an effort to tell consumers all about your business’s unique qualities so they remember you as the best choice.

7. Offer Valuable Content

It isn’t enough to just post photos of your supplements with the caption, “Try these out today!” on social media pages. You need to capture people’s attention and make them glad they’re following your business.

You can do this by giving people valuable information that they’ve been looking for (or better yet, they didn’t even know they needed!). There are tons of ways of providing informative content, like live streams Q&As, long-form blog articles, interviews with health and wellness professionals, or how-to videos with delicious recipes.

The more engaging and informative content you create, the more people will trust your brand to provide them with the best health tips possible – including taking your wellness supplements.

8. Give Away Samples and Discounts

When it comes to marketing supplements, one of the easiest ways is to offer people a sample of the real thing.

You can do this both in person by giving someone a couple supplements to try, Costco-sample style, or you can offer samples of new supplements that come with people’s purchases.

It’s also a good idea to give out discounts to encourage people to purchase more supplements, whether the discounts are for new buyers, repeat buyers, or bulk orders.

9. Highlight a Healthy Formula

If someone is purchasing supplements, it’s likely that they’re fairly health-focused. They care about putting the highest-quality ingredients in their bodies, and they expect you to care about this too.

If your wellness supplements feature special health characteristics, such as being vegan, kosher, gluten-free, organic, or plant-based, make sure this information is super visible to attract people’s attention. For instance, if your supplements are sustainably sourced, this phrase should be not only in the website description but also highlighted on the packaging and labels as well.

10. Collaborate with Other Health Industry Pros

Reach out to other health professionals that may be interested in carrying or promoting your wellness supplements. This could include spas, gyms, doctors’ offices, or even health and wellness influencers.

With the right collaboration, not only can you potentially sell more, but you can get your product in front of a whole new audience while fostering a powerful professional relationship with your collaborator.

A Guide to Marketing Wellness Supplements Successfully

Great wellness supplements can make a positive difference in people’s lives. If you want your supplements to be seen and tried by as many people as possible, you’ll want to focus on building a dynamic marketing strategy.

If you’re looking for help with your online marketing, contact Forge Digital Marketing today. Our professional and experienced team can lead you and your business to success.

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