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eCommerce, Email Marketing, Marketing, SMS Marketing

When surveyed, business owners said that email promotions accounted for 40% of their company sales.

That’s a figure that’s hard to ignore. Email marketing is an exceptionally effective way of selling to your most valued audience: those with enough interest in your products to sign up as subscribers. 

But did you know that there are lots of newer strategies that some companies now use to help boost those revenue figures? That is down to email automation, and it’s helping to transform how businesses use email to sell. 

If automation is new to you, read on. We’ll explain what it means to your company and the specific automation strategies you can use to help your e-commerce business achieve record growth. 

Email Automation: A Brief Introduction 

Savvy marketers and technical innovators have helped make significant strides in email marketing. One of those areas is automation. It’s a basic form of AI.

Automation allows your email platform to market to customers on your behalf using rules and conditions that you set up in advance. For example, you might set up a new automation rule as follows: 

When a customer clicks on this product link in an email, add that person to a list of warm leads. 

Using automation helps you create a more personalized experience for your audience. Your subscribers get more of the content they want. And less the content that doesn’t pique their interest.

And when you set up the right automation strategies, it’s one of the most effective ways to optimize your email marketing. You should see better sales and leads conversions without having to expand your email list’s size dramatically. 

Strategies to Boost Your Revenue

Let’s explore some of the most popular email automation strategies. By putting these in place, you’ll increase conversions and help boost your revenue and profits! 

Email Your Abandoned Cart Visitors 

You might have already seen this feature if you regularly buy products online. It happens when you browse products and start adding items to your basket.

Suppose you’ve got far enough through the checkout process to supply your email address but didn’t complete the purchase. In that case, you might get an email from the business that looks something like this:

“Oops, did you forget something?”.

That is known as abandoned cart automation, and it’s a great way of scooping up extra sales.

There are lots of reasons why people don’t complete a purchase. They might have got distracted by a knock on the door or their favorite program starting on TV.

This little nudge will encourage some people to return and complete their purchases. The result? More sales for your business. 

A Thank You and Surprise 

When you’ve made a purchase or signed up for a free offer, you want to make sure everything went through as it should.

That’s where a short thank you email comes in handy. It provides reassurance and helps bridge trust between the business and the customer. You did what you promised. 

This small automation also has another significant benefit.

The subscriber will recognize your brand by seeing that first thank you email in their inbox. They won’t act surprised when you send a promotional email in a week because they forgot they signed up. 

Another way to improve this automation sequence is to include a surprise gift in the thank you message. That could be a discount code or a free ebook, for example.

But it will show the value of your business emails and make your subscribers more likely to open subsequent email promotions that you send through. That’s another helpful way of improving your sales conversions. 

Win Back Cold Subscribers 

All email lists contain a percentage of subscribers you can classify as “cold subscribers.” These people might have signed up to your list but never opened an email. Or haven’t opened an email recently (within two to three months). 

A high number of cold subscribers can hurt your email marketing because you’ll see a drop in your email open rate and a more frequent amount of bounced emails. So you’ll need to tackle this.

Part of that is regularly cleaning your subscriber list and removing cold emails. 

But you can also use automation to win back some of these subscribers, those who signed up with good intentions but forgot to check in on your emails because of other life demands. 

You can set up a simple automation rule to email those who haven’t engaged for a while. Use a carefully crafted subject line to get the reader’s attention (“are you still interested in receiving our emails?”).

Some will reengage, so it will help improve your overall email performance and possibly boost your sales figures. 

Personalized Special Offers 

You can use email automation technology to discover more about your audience when sending content out via email.

For example, suppose you sell gifts.

Someone on your list frequently clicks on links related to one category of gifts, say, children’s soft toys. You can create a bespoke automation rule to send a discounted, time-limited offer on a top-selling soft toy.

Send that email advertising to all those who showed a recent interest in the topic “toys” in your emails. 

These are your high probability buyers, and personalized offers are the best way to maximize your conversions when sending sales promotions to your list.

The personalized nature will also make your subscriber feel valued and listened to and help you become a more trusted brand in their eyes. 

Email Automation: Getting Smart With Your Marketing 

Don’t despair if your email isn’t performing as you’d hoped. By setting up some intelligent email automation, you can find multiple ways to improve your open and conversion rates and directly impact your sales revenue. 

There’s a lot to do to get these rules set up and working smoothly, and that’s where we come in. We can help fast-track your marketing success by using our industry expertise and technical know-how for your business.

If you’d like to know what we can do to support your email marketing, get in touch today to have an informal chat with our team. 

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Marketing

The cannabis industry in the U.S. is growing fast in response to increasing marijuana legalization. As legalization continues, cannabis sales in the U.S. increased by 40% in 2021 to reach $25 billion.

As the industry expands, there are now more opportunities for businesses to get involved in the cannabis market. If you haven’t entered the market already, you might be considering opening a cannabis dispensary or a shop that sells marijuana-related products.

While we can commend your entrepreneurial spirit, we can’t promise you that cannabis marketing will be a breeze. You’ll need to jump through several hoops while doing your best to attract and engage prospects.

You might convince yourself that you can DIY marijuana marketing. However, we recommend leaving the job to professional marketers. Read on to find out why you shouldn’t DIY cannabis marketing. 

You Can Break the Law Without Knowing It

Even when running a legal cannabis business, you’ll encounter restrictions limiting how you market to prospects. There are strict standards that will dictate how you market your products.

For example, your business might be in a state that requires you to disclose all your intellectual property licensing deals.

The law may also prohibit you from advertising your cannabis business near schools or any other area with kids. The bottom line is that you may be unable to navigate the complex cannabis marketing laws.

Even if you’re familiar with cannabis marketing laws in your state, the landscape is always changing. It can be challenging to keep up with the latest developments.

This is why you should work with a professional cannabis marketing agency. With professionals, you can rest assured that your marketing campaigns are compliant with state and federal laws. 

The marketing professionals understand the cannabis landscape. They’ll stay up-to-date with the latest changes in cannabis marketing laws.  

You Might Waste Money on Ineffective Tactics

Cannabis marketing is complex, and there are many moving parts. You might be tempted to try cannabis marketing tactics that you’re familiar with from other industries. Examples include running social media ads or buying Google AdWords.

These general marketing tactics might not be effective in the cannabis industry. Cannabis social media marketing is challenging to navigate.

For example, Facebook doesn’t allow the sale of recreational drugs like cannabis. Other platforms like Google Adwords, YouTube, Instagram, and Twitter also have restrictions. 

However, there’s a way you can still make social media cannabis ads. If you don’t know how to navigate these restrictions, you could waste money on ads that don’t reach your target audience.

A marketing professional will know what to do to ensure that your ad appears on social media without alarm. They’ll also understand the cannabis-specific ad platforms to use in marketing your business.

An example is Weedmaps, which makes it easy for people to buy cannabis. 

You Might Lack SEO Knowledge

You need to ensure that your cannabis website appears at the top of the search engine results pages (SERPs) for relevant keywords. This will help you attract more traffic to your site and generate more leads for your cannabis business.

However, SEO is a complex and ever-changing field. It can be difficult to keep up with the latest trends and changes in the cannabis industry. For example, you may not know how to optimize your dispensary’s website for local SEO.

This is where a digital marketing agency can help. A cannabis marketing agency will have a team of SEO experts who understand how to optimize cannabis websites for search engines. They’ll ensure that your cannabis business website appears at the top of the SERPs.

You’ll Struggle to Build an Online Presence

In today’s digital world, it’s crucial to build an online presence for your cannabis dispensary to maximize your marketing efforts. However, your business will face fierce competition from other similar companies.

You will also face competition from traditional businesses entering the cannabis market. It can be difficult to stand out online if you’re competing with these already established businesses. It’ll be even harder if you don’t have a lot of experience with digital marketing.

Marketing professionals have experience in cannabis dispensary marketing. You’ll benefit from their expertise in generating leads through digital channels.

You Could Ruin Your Reputation

You need to be extra careful with your marketing efforts when spreading the word about your cannabis shop. You don’t want to be associated with the negative stereotypes associated with cannabis use.

For example, you have to be transparent and honest with your customers. If you make any false claims or promises in your cannabis marketing, it will reflect poorly on your cannabis business.

Working with a cannabis marketing agency can help you avoid these pitfalls. You’ll have access to cannabis experts who understand how to market cannabis products and services responsibly and ethically.

For a digital marketing agency, cannabis marketing will be different from general marketing. The agency will use tried-and-tested marketing tactics that work in the cannabis industry.

You May Not Be Able to Overcome the Stigma Associated With Marijuana Use

There is a stigma attached to cannabis products because they have been illegal for many years. The stigma continues even as state governments continue legalizing medical and recreational marijuana. Society is slow to accept cannabis use as normal.

If you decide to handle cannabis marketing on your own, you’ll need to determine how to overcome this stigma.  However, this is a difficult task that you may struggle with. 

You must first understand how society perceives cannabis use. You should then find ways to change these perceptions.

Working with a cannabis marketing agency can help you overcome the stigma associated with cannabis use. The agency will have experience working with other cannabis businesses. It’ll understand how to persuade people to try cannabis products.

Cannabis Marketing Is Complex—Leave It to the Professionals

If you’re thinking about DIY cannabis marketing, you should remember that it’s more complex than usual marketing.

You may not have the skills to deal with the aspects we have outlined above. The best option is to work with a marketing agency that understands the ins and outs of marijuana marketing.

If you’re looking for an agency to help you market your cannabis-related business, you should consider Forge Digital Marketing. We’re a nimble, tactical, and effective marketing agency experienced in using tactics that get you more loyal customers.

Contact us today to learn how we can increase your cannabis dispensary’s online visibility.

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Advertising, Marketing, Social Media

About 1.22 billion people use Instagram each month, with users ages 18 to 34 taking up 60% of Instagram’s audience. Meanwhile, nearly 60% of adults use Instagram daily, nearly 30 minutes a day.

Adding Instagram to your cosmetic social media marketing strategy can help you expand your reach online. With the right Instagram ideas, you can help your beauty brand stand out from the crowd.

Not sure where to start? Read on to discover the top Instagram content ideas you need to add to your beauty brand marketing strategy this year! 

Create Helpful Tutorials

When creating content for Instagram, it’s important to focus on quality over quantity. Posting quality, helpful posts will help you stand out from your competitors. It can also help encourage consumers to come back to your account for more tips.

Once they realize you post the beauty tips and tricks they need, they’ll follow your account for more!

Start by creating helpful video tutorials for your audience.

Consumers don’t want to learn about the products you offer; they want to know how to use them. Tutorials have high engagement rates. They can also help you promote products without off-putting sales language.

Instead of sales language, you can highlight the value you’re offering through your beauty products.

For example, you can show consumers how your beauty products can hide acne or create a natural look. You can demonstrate how they can line their eyes or contour their faces, too.

As you start reviewing these Instagram content ideas, keep your unique value proposition in mind. Highlighting your unique value will set you apart from competing brands. 

Pay attention to the questions your customers are asking. Then, create tutorial content that helps demonstrate an easy solution. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Truly® (@trulybeauty)

Post Quality Images

Successful beauty social media marketing relies on high-quality images. Otherwise, your brand might look cheap. Make sure to avoid unbranded stock images, too.

Consider working with an experienced social media marketing agency to start creating graphics for your brand. 

You’re no longer limited to posting still images, though. In fact, nearly 87% of all Instagram users post Stories. About 60% of millennials either post or watch Stories, while 70% of Gen Z watch Stories. 

Meanwhile, 36% of businesses use Stories to promote their products. Businesses are responsible for creating one-third of the most-viewed Stories as well. A quarter of Gen Z and millennials use Stories to find products and services to buy in the future. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by IL MAKIAGE (@ilmakiage)

Share User-Generated Content

User-generated content (UGC) is content your customers have posted regarding your brand. You can start mixing UGC into your feed for more authenticity. UGC can show on-the-fence consumers people love your beauty brand. 

Consider sharing before and after photos of people using your content, too.

Otherwise, start working with influencers! Influencers can promote your beauty products, helping you reach new customers. 

Make sure you’re choosing beauty influencers who already have strong, loyal followings. 

Host a Contest or Giveaway

As you explore the latest beauty brand marketing ideas, consider hosting a contest or giveaway. Contests can help you boost brand engagement. You could even start reaching people who are unaware of your brand.

For example, you can tell your followers that tagging three friends in the post will add their submission to the contest. As more people tag their friends, your post will appear in their notifications. Then, you can get even more people engaged with your brand. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Queen City Green (@queencity_green)



Remain Inclusive

Make sure you appeal to all consumers. Inclusivity will ensure you don’t neglect any portion of your target audience. 

Show diversity in your posts with UGC or models of every skin tone, body type and sexuality. After all, it’s not just about marketing, it’s the right thing to do. Your customers are different and unique in every way; treat them as such.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Glossier (@glossier)

Use Stickers for Interactive Content

As you start reviewing your list of Instagram Story ideas, don’t forget to create interactive content. You can use polls, emoji sliders, and quizzes to encourage people to engage with your brand. 

You can also use these stickers to learn more about your target audience.

Maintain Brand Consistency

Make sure you’re remaining true to your brand as you begin applying these Instagram ideas. Brand consistency will help awareness and recognition grow.

Use the same color palette, font, and imagery styles throughout your posts. Make sure your Instagram branding matches what appears on your website, too. 

Go Live

Looking for more Instagram Story ideas? Consider going live! Live video sessions are a great way to engage your audience in real-time.

For example, you can host a weekly Q&A session to let consumers ask questions about your products.

Remember, offering them immediate help could encourage them to trust your brand further. 

Respond ASAP

Once you start using these Instagram ideas, make sure you remain accessible.

One of the top benefits of using social media is having the ability to communicate with your customers. People who love and use your brand can reach out through direct messages or by commenting on your posts. As you receive questions, feedback, and complaints, make sure to respond in a timely manner.

If people have to wait too long for you to respond, they might get frustrated.

Quick responses can show consumers you’re there to help. 

Create a Branded Hashtag

Create a branded hashtag and encourage your customers to use it when posting about your products. Then, you can start building your library of user-generated content. Having a branded hashtag will show other consumers how many people love your brand, too. 

Analyze and Adjust

Once you start using these Instagram ideas, review your analytics. Which posts help you generate the most engagement? Review how many comments, impressions, shares, and saves you generate. 

Think about the content format (Stories, still images, etc.), hashtags, and topics you’ve used as well. 

Then, use your data to determine what kind of content to create in the future. You’ll know exactly what kind of content your followers want from you, too. 

Adjusting your Instagram content strategy accordingly can help you generate more leads, followers, and sales. 

Lots of Likes: Start Using These Effective Instagram Ideas Today

Improving your beauty brand marketing strategy with these Instagram ideas can help you reach new customers. As brand awareness grows, you could start gaining a loyal following. In time, consumers will start to rely on you for their favorite beauty tips and tricks.

You don’t have to develop your beauty brand marketing strategy alone, though. We’re happy to lend a hand. 

Need help? Reach out to our team today to get started. 

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eCommerce, Marketing

About 80% of new leads never turn into paying customers. In fact, 96% of people who visit your website aren’t ready to start shopping. 

Meanwhile, outbound leads cost nearly 40% more than inbound leads.

Without a robust inbound marketing strategy, you could struggle to generate leads and sales for your business. Don’t let your competitors take the lead this year. Instead, read on to discover how to develop an effective inbound strategy.

With these tips, you can generate more leads and sales before improving your ROI. Then, you can set your business up for long-term growth.

Get started with these eight essential marketing tips today!

1. Identify Your Audience

When comparing inbound vs. outbound marketing, it helps to look at things from the consumer’s point of view.

Outbound marketing tactics can feel intrusive. For example, cold calling consumers can interrupt their day. Print materials like billboards and flyers might not appear when consumers are in the mood to shop, either.

On the other hand, inbound marketing brings customers to you. With inbound strategies, you can offer consumers the information they want and need. They might feel more inclined to convert into a sale if they recognize you have what they’re looking for.

To appeal to your ideal customers, you first need to identify who they are.

Take the time to gather audience research. Pinpoint your niche audience based on:

  • Age
  • Gender
  • Household income
  • Buying behaviors
  • Location
  • Language
  • Education
  • Career
  • Paint points
  • Interests
  • Hobbies
  • Marital status

If you’re targeting consumers in multiple groups, create buyer personas. Think of each persona as a real person. How would they find your business online?

Start gathering keyword research for each audience group. Find search terms that are longer and more precise. Then, you can use your keyword research to create content your customers want to find. 

Once you’ve gathered audience and keyword research, you can personalize your marketing strategy. Personalization will help you connect with your audience. You can empathize with their experiences before drawing them to your business. 

2. Outline Your Goals

If you want to make the most of your inbound marketing strategy, take the time to outline specific goals. Go a step further by setting SMART goals.

Set goals that you can measure. Think about the results you want to obtain and how you want to obtain them. Then, set a deadline for each goal.

Make sure your SMART marketing goals also align with your overall business goals.

As you develop each goal, have a key performance indicator in mind. You can track followers, subscribers, sales, traffic, and other metrics.

Break your smaller goals into smaller benchmarks and establish deadlines. If you’re not meeting your deadlines, reevaluate your goals.

Outlining your goals can help you determine how to accomplish each one. Then, you can set yourself up for success moving forward. 

3. Update Your Website

Your website will operate as the foundation for future marketing campaigns. For example, you can direct-email subscribers to your site through a newsletter. You can use digital ads to generate traffic to your site, too. 

Then, you can use your website to begin generating leads and sales.

Sometimes, your company website is the first time people interact with your brand. Update your website to create a solid first impression.

First, make sure your website is fast, secure, and mobile-ready. Maintain brand consistency across each page, too.

Then, follow Google’s Core Web Vitals to ensure your site is user-friendly as well.

Consider working with an inbound marketing agency. They can update your website to help you generate more leads this year.

4. Start Creating Content

Once you’ve updated your website, give visitors a reason to return. For example, you can start updating your content creation strategy. Use your keyword research to create posts your customers want to read.

Try to answer their questions to demonstrate your experience and expertise. Content creation can help prove your credibility. Consumers might have an easier time trusting your brand if they recognize your expertise.

Generating brand trust could help you gain more leads and sales. 

5. Use Search Marketing

Once you start creating content, make sure it’s optimized for search engines. Search engine optimization (SEO) will improve your rankings on Google. Higher rankings can help you generate website traffic and leads.

It can also set you apart from competitors in your industry.

SEO is a cost-effective, organic inbound marketing strategy. Consider using pay-per-click (PPC) advertising, too. You can create digital ads that will appear on search engines and social media platforms.

Use remarketing ads to appear in front of previous website visitors as well. 

Nearly 70% of online experiences start with a search engine. With search engine marketing, you can expand your reach online. 

6. Stay Social

Share your content with a broader audience. Consider adding social media marketing to your inbound strategy. You can use social media to engage your audience in real-time.

Share your latest blog posts or create interactive content like polls and quizzes. You can also host contests to generate leads and followers.

Try working with an influencer this year, too. You can leverage their existing audience of followers to grow your following. Leveraging an influencer’s brand trust could also help more people trust your brand. 

7. Email Often

Email marketing can help you remain top-of-mind with customers. First, add a newsletter subscription form to your website. Consider using a lead magnet like a coupon or eBook to generate subscriptions.

Then, use email automation to send out emails throughout the year. You can send coupons or your latest blog posts to generate return traffic.

8. Recruit an Expert

You don’t have to use these tips alone. Consider hiring an inbound marketing agency this year. An experienced marketing agency will help you expand your reach online.

You can leverage their experience and expertise to make a more effective marketing campaign.

Set for Success: Effective Inbound Marketing Campaigns

Ready to set your business up for success? Use these tips when creating your inbound marketing strategy for the year. With these tips, you can expand your reach and generate more business.

Eager to start marketing with help from an experienced team? We’re here for you. Contact us today to get started.

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Marketing

There are over 32 million businesses in the United States. With numbers like this, there are likely a few businesses near you that are in your industry. These are your competitors, and their success means your failure. 

This is why marketing is so important. The world of advertising is a battle for attention. But lately, attention has been shifting online, and online advertising makes more revenue than in-person advertising. 

One of the most important types of digital marketing in the 2020s is website optimization. When you optimize your website, you bring in more customers and make your current customers happier. 

But how exactly do you get your website optimized? 

This article will walk you through some tips for website optimization. 

1. Incorporate Videos 

One of the best website optimization tools out there is video. We live in a digital culture, and if you want people to stick around on your site, you’re going to need to give people something to look at. 

The longer people stick around on your website, the higher your SEO rankings are going to be. A high bounce rate means lower SEO and more dissatisfied customers. 

Hire a great videographer to film you several types of video content. Create a background video for your home page, welcoming people to your business. Put videos on your product pages to better demonstrate to people what your products do. 

If you care about SEO website optimization, you need to start adding videos to your website. 

2. Use Social Media Influencers

Influencer marketing is one of the smartest ways to get people on your site in the 2020s. Major are no longer the all-encompassing pop-cultural figures that they once were. The internet has given rise to minor celebrities that cater to individual tastes.

It’s always better to shoot for a specific audience than to come across as generic. If you can figure out which social media influencers your customers love, you can pay these influencers to make advertisements for you. These influencers will use their own personal style to bring people in. 

Once you have these influencer testimonials, you can put them on your website. This will make your website seem like a place where things are really happening, encouraging customers to stick around. 

3. Improve Navigation 

Even if people do make it to your site, no one is going to stick around if they can’t navigate the website properly. If people can’t find the information they need fast, they’re going to go somewhere else. This is the peril of doing business in such a saturated world. 

If your site has a blog, you should have a feature that recommends them similar blog posts. If you have a products page, you need to make sure every single one of your products and services is on this page. Don’t send people on a wild hunt. 

Make sure that your “contact us” page is extremely easy to find. You want to funnel people through to making a connection with you. This is especially true if you’re not an eCommerce store, and you need to convert to a phone interaction to get the sale. 

4. Keep Your Website Fast

In the 2020s, slow, buggy websites put people off. They remind people of the early days of the internet when scams and viruses were rampant. 

Don’t put people off by the way that your website runs. Hire yourself a great website design company that can make sure all of your load times are fast. 

5. Update Constantly 

Put a system in place where you constantly update your website design. Trends move fast in the twenty-first century, and if you don’t make it a specific goal of yours to stay on top of this, your whole system could come tumbling down. A style that was popular and hip today might just become pasé tomorrow. 

Read content that lets you know what the most popular design trends in the twenty-first century are. You shouldn’t completely revamp your site based on popular trends, but you should adjust certain cosmetic features. 

It would help if you could develop an eye for which trends are the next big thing that will stick around. 

6. Design A Mobile Version 

If you don’t specifically design a mobile version of your website, you’re going to alienate a significant portion of your potential customers. 

If someone winds up on your website on their phone, they will land on your website. However, if you don’t optimize for mobile, they’ll have to navigate through a page that’s much too large for their screen. People don’t have time to write down the name of your site and remember it later — instead, if this happens, they’ll likely just find a site that suits them better. 

You avoid this problem if you design a wonderful mobile version of your site. 

7. Focus On Vocal SEO 

More and more people are searching for products and services without ever touching a keyboard. The increase in reliability of voice searches means more people than ever are going to speak instead of type when finding your site. 

This impacts your SEO keywords. 

No, search engines don’t use a different algorithm for voice searches than for typed searches. However, people speak differently than they write. Keywords that come out of people’s mouths are going to be longer, more casual, might contain some grammatical mistypes, and might even repeat a few words. 

Design your SEO specifically to attract people who are using voice search, and you’ll see your website become more optimized. 

Website Optimization Is Important

If you want your business to succeed in the twenty-first century, you’re going to need to focus on website optimization. However, website optimization isn’t always easy to understand. Work videos into your site, use social media influencers, make sure that navigation is easy and pages load fast, and stay updated to current trends like mobile optimization and vocal SEO, and you’re far more likely to do well. 

For more information on website optimization and digital marketing, contact us today. 

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Marketing, SEO

About 72% of marketing chiefs now say that the importance of marketing has increased in the last year. It’s no wonder global advertising revenue is forecasted to hit a record 2021 billion in 2021. That figure will grow even more in 2022.

Effective marketing can help you connect better with consumers, keeping you ahead in an increasingly competitive marketplace. But with the marketing world so dynamic and always changing, many business owners find it challenging to keep up.

One way to stay on top of marketing in your company is to partner with a top marketing agency. Many businesses already do so, with 54% of today’s companies using third-party agencies to connect with customers.

But before you hire a marketing company, it helps to know what such a company can do for you. In this blog, we highlight eight key areas a marketing agency can help you in. 

Let’s delve right in.

Branding

Your brand identity is vital to your business. It serves as a unique representation of your business and can help strengthen your relationship with customers. A strong brand identity can help make you more competitive.

Your marketing agency works with you to determine which marketing strategies can best represent your vision and brand identity across different marketing channels. They help you create an individualized brand voice, as well as a perfectly designed logo and unique graphics for your company site. 

Ultimately, your branding agency helps you forge a brand identity that stands out in the marketplace. They also help ensure that your branding stays clear and consistent across all your marketing channels.

Content and Copywriting

One of the top 2022 digital marketing trends will be the focus on high-quality content. That’s why you need to review your current content marketing strategy to check whether it’s up to snuff. 

Marketing companies are experts when it comes to creating content that engages with audiences. They can help ensure that your content boosts your business’ position as a thought leader within your industry.

The right marketing agency will have seasoned wordsmiths that help create top-quality copies for your company blog. Such content helps give your company a unique and powerful brand voice. Whether it’s emails, landing pages, web pages, newsletters, or press releases, you can count on your marketing agency to come up with content that communicates effectively with your audience. 

Search Engine Optimization (SEO)

Having a wealth of top-quality content does you no good if the content is not visible online. That’s why SEO is an indispensable part of any successful digital marketing campaign. SEO helps ensure that your website, content, and offerings show up quickly in SERPs.

A marketing agency has the SEO experts you need to carefully audit your website and content. These experts implement effective strategies to optimize your site. In doing so, your content gets to rank higher in major SERPs, which in turn drives organic traffic to your company website. 

Website Design

Your website’s design plays a massive role in how users view you. About 94% of visitors will form their impression of your overall website based on its design alone. When you hire a marketing agency, their web developers will get to work bringing its current design to the next level, so it serves your company well.

Some of the web design services that you can expect from your marketing agency include:

  • Graphic design
  • HTML coding 
  • Web interface development (UI)
  • SEO

With superior web design, you can reduce bounce rates and enhance click-through rates.

Social Media

A top marketing company will also provide social media marketing services. The vast majority of internet users are active on social media platforms, with billions visiting these sites every day. A solid social media marketing strategy can help you connect with these users.

The marketing agency you hire will most likely provide professionals who can effectively get your business’s social channels up and working. They will help you curate top-notch content and media that keep users highly engaged on your social platforms.  They can also help ensure that you have a knowledgeable person to manage your social media platforms at all times. 

PPC Marketing

Pay-per-click advertising is among the most effective tools you can use to advertise your company’s products or services. This concept involves paying publishers whenever a user clicks on your advertisement link.

Your marketing agency can provide a professional who’s an expert in PPC to help create top-grade ads on search engines and social networks. They can help identify which channels are the most cost-effective and productive for your PPC campaign.

Email Marketing

The benefits of email marketing are many, including the fact that it has one of the highest ROIs in the world of marketing. A robust email marketing strategy can help you boost your sales tremendously. 

Let a professional marketing agency take over your email marketing efforts. They can help design your messages to ensure that you’re engaging well with every sector of your audience. Among the email marketing services you can expect from the agency include:

  • The creation of email blast
  • Email automation
  • Newsletters
  • A/B testing 

A marketing agency adds a professional touch to your email marketing, helping optimize its unquestionable power.

Take Your Marketing to the Next Level With a Marketing Agency

One of the most powerful marketing tips available to businesses is to work with a marketing agency. These agencies use their expertise, experience, and resources to create a marketing campaign that delivers tremendous results. With their support, you can be sure to meet and exceed all your marketing goals.

Are you interested in elevating your marketing campaign? Contact us today and learn how we can help.

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eCommerce, Email Marketing, Marketing
One of the top challenges marketers face today is innovating their marketing strategies. Other top challenges include engaging customers in real-time and creating a cohesive customer journey. Following the latest digital marketing trends could help you overcome these challenges. Here are eight important trends to consider using in 2022. Following these trends can help you get ahead of the competition. Meanwhile, you can remain relevant, attract more customers, and set your business up to grow. Don’t fall behind the times! Instead, give your digital marketing strategy the boost it needs. Discover the latest trends with this guide today.

1. Artificial Intelligence

Artificial intelligence (AI) is empowering many different digital marketing trends this year. Companies can use AI to streamline operations or automate simple tasks. Automation can save your team valuable time and energy. Instead of wasting time on simple, repetitive tasks, you can automate those tasks to boost their productivity. An increase in productivity can improve your output. Your bottom line could improve as a result. Consider using AI to personalize your email marketing strategy. You can automate emails based on specific user behaviors. For example, you can use AI for digital marketing eCommerce. If someone abandons their cart, you can automatically send them an email. The email will show consumers the specific product they forgot. You can also use automation to send customers product recommendations. AI could enhance your content creation strategy, too. Automation components of your pay-per-click (PPC) advertising strategy could save you valuable time and money as well.

2. Influencer Marketing

Consumers want to choose brands they can trust. As a result, many consumers turn to recommendations from their peers. As you explore the latest marketing trends, consider using influencer marketing this year. You can find an influencer your ideal customers already know and trust. An influencer can promote your product, service, or brand. Their recommendation could help you generate more leads and sales. Influencers already have a strong following of loyal consumers who trust their recommendations. You can leverage their existing reach and brand trust. Consumers might feel more inclined to trust your brand as a result. Consider using influencer marketing as part of your social media marketing strategy this year.

3. Chatbots

Some of these digital marketing trends go hand-in-hand. For example, the growth of artificial intelligence created new improvements for chatbot marketing. Chatbots and virtual assistants allow businesses to automate their customer service. Automation can ensure consumers receive the help they need, when they need it. They no longer have to remain on hold for help from a support agent. You can use chatbots on your website, social media accounts, or other platforms to handle customer inquiries. Consider automating a chatbot to answer frequently asked questions. If the consumer has a more complex issue, the chatbot can direct them to an agent. Simplifying the customer’s online experience can improve their experience. You can offer them the ease and convenience they’re looking for online. Otherwise, consumers might get frustrated if they’re left to remain on hold for too long. If they struggle to find answers to their questions, they might take their business elsewhere. You can also use AI to personalize the customer’s online experience. Instead of treating consumers like a number, personalization allows you to treat them like a person. Consumers will remember their positive interactions with your business. They might tell friends and family members, allowing you to benefit from word-of-mouth marketing.

4. Personalization

About 74% of people get annoyed when website content doesn’t appeal to their interests. Consumers might leave your brand for another if you don’t personalize communications. As you start using these trends, try to personalize your overall marketing strategy. Create content and messages for distinct buyer personas. Show consumers you understand their unique wants, needs, and pain points. You might have an easier time connecting with customers on an emotional level. Personalizing could improve your marketing strategy by generating eight times the ROI. It could lift sales by 10% as well.

5. Shoppable Posts

If you want to enhance your social media marketing strategy this year, consider creating shoppable posts. Consumers want an easy, convenient, fast online experience. Shoppable posts can improve your digital marketing eCommerce strategy. Consumers can make a purchase straight from social media platforms like Instagram. They won’t have to visit your website, find the product, and waste valuable time. Instead, shoppable posts streamline the experience. You could generate more sales as a result.

6. Hybrid Events

The pandemic forced businesses to close and follow social distancing requirements. In response, more marketers hosted virtual events to reach customers online. Today, virtual events are still an effective way to engage customers in real-time. Now that businesses are opening back up, you can still use virtual events to engage and attract customers. Instead of remaining completely virtual, however, more businesses are creating hybrid events. Hybrid events will allow you to engage customers online and in person. You can still reach consumers who prefer to interact from the comfort of their own homes. Meanwhile, you can also cater to audiences who prefer in-person interactions. You can use technology like AR and VR to create an immersive experience for customers, too.

7. High-Quality Content

One of the benefits of digital marketing is its ability to demonstrate your experience and expertise. Demonstrating your expertise could help brand trust grow. Consumers might feel more confident in shopping from your brand as a result. To demonstrate your expertise, consider updating your content marketing strategy. Create blog posts that provide consumers with helpful advice and tips. They’ll start to rely on you for help in the future.

8. Cookie Alternatives

Consumers want greater privacy protection and more control over their data. As a result, Google announced a plan to phase out support for third-party cookies. You might need to gather and exploit first-party data in the future as a result. You can use tools like FLoC and Google’s Privacy Sandbox to accomplish your personalization goals instead.

Set for Success: 8 Essential Digital Marketing Trends for 2022

Following the latest digital marketing trends can help you stand out from the competition online. You can improve your marketing strategy and start reaching more customers. As you expand your reach, you can generate more leads and sales. Set your business up for success by following these trends today! Need help leveling up your marketing strategy? We can lend a hand. Contact us today to get started. ecommerce marketing service
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Marketing
Are you looking for ways to provide an uptick on your marketing tactics in 2022? Do you wonder whether your eCommerce website is currently getting the exposure that you’re paying for? If so, then you need to learn all about the most effective eCommerce marketing tactics. Doing so can help you get more skin in the game. You’ll be there at every phase of the customer journey to help them solve their biggest pain points. It can help you see the highest sales conversions you’ve ever witnessed! See below for an in-depth guide on the most effective eCommerce tips that you should use in 2022.

1. Prioritize Email Marketing

Generally speaking, if an eCommerce company only has time to focus on email marketing or social media marketing, they’ll opt for the latter. They think that the trendiness of the latest social media platform is too enticing to pass up. But here’s a question no one is asking: what if that social media platform disappears? What if, all of a sudden, that form of social media is shut down. You would lose all of your progress. You’d have spent all this time building a base of followers with nothing to show for it. If you think that’s unrealistic, think again. That’s exactly what happened several years ago when the social media app known as “Vine” was shut down overnight. Thousands (if not millions) of social influencers lost everything. Their content, their followers, all of it. Meanwhile, email marketing is thriving more than ever. With an effective email marketing strategy in place, your company can reach a wider audience, boost repeat sales, and measure all of your progress with key analytic tools. Many successful eCommerce businesses use email marketing as a way to nurture their leads. Whether they’re considering buying from you for the first time or stocking up on your products, your email marketing for eCommerce can push them over the edge.

2. Create Sustainable Success With SEO

There’s often a huge misconception when it comes to search engine optimization (SEO). Most companies believe that its only purpose is to help you reach the top search results on Google. While that’s certainly one reason for SEO, it isn’t the end goal. The end goal is to provide your eCommerce business with a sustainable form of passive marketing. This is one of the best ways for you to receive passive income, or as Dan Miller would say, “SWISS dollars” (stands for “Sales While I Sleep Soundly”). For example, let’s say that a person types “how to lose weight” into Google. He then comes across an article on “5 effective ways to lose weight fast”. The article is on an eCommerce website that sells workout equipment, workout programs, and so on. The eCommerce website can use that article (and others like it) to direct their readers towards the products and services that can help solve their biggest pain points. As you roll into the year 2022, make sure you’re prioritizing SEO. You can team up with a trusted eCommerce marketing agency to start building your search engine optimization. But remember, SEO is a marathon, not a sprint. it may take 4 to 6 months to see results, but the sustainability makes it worth the wait!

3. Increase Video Content

Imagine if someone were to set two identical smartphones in front of you. One phone has a still image of a product and its selling points on it, while the other phone has a video advertising the same product and why you should purchase it. Which one is going to grab your attention? The video content, of course! Customers always gravitate towards video content. Even those that enjoy reading blog posts, articles, and case studies would rather watch a video on it. Heading into 2022, assess your content. What forms of content can you turn into a video? How can creating a series of how-to videos assist your brand? Video content makes your eCommerce website more attractive and personable. It will help your clients retain the information you share and generate more action.

4. Use Analytics to Drive Conversions

What if you could make an educated prediction on how well a piece of content would convert before you posted it? What if you could alter the course of your content based on customer activity? Both of these things are possible with website analytics. You can get a firm understanding of what’s working and what’s not, then alter your eCommerce marketing strategy to produce better results. The best part? You don’t have to do it alone. Here at Forge Digital Marketing, we can help you understand your analytics and respond to the information it’s giving your brand.

5. Provide Insight for Your Customers

As author John Meese points out in his book Survive and Thrive, we are no longer in the age of information; we’re now in the age of insight. Customers don’t just want a collection of statistics anymore. They want that information analyzed and presented to them in a way that helps them understand. Gear your eCommerce marketing towards providing insight into your content. What is going on in your industry? How do your products solve that problem? How will your products help customers make see better results?

Use These Ecommerce Marketing Tips to Your Advantage in 2022

Now that you have seen an in-depth guide on how to create an effective eCommerce marketing strategy for 2022, be sure to use this information wisely. Take the time to read this article for even more information on how you can improve your SEO with video marketing. Reach out to us right away and build a stronger eCommerce business through effective marketing tactics. ecommerce marketing service
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Email Marketing, Influencer Marketing, Marketing, SEO

The world is finally turning an eye toward the amazing physical, mental, and emotional health benefits of cannabis. The majority of US states have opened the door to CBD, and even THC cannabis products. Of course, some states are freer than others to sell, buy, and consume these products. 

It’s only natural for dispensaries to be popping up all over, particularly in places where there are fewer regulations regarding cannabis products. While this is ultimately a good thing, it can also make it more difficult for people like you to grow your dispensary. You have more competition now than ever. 

The question is how to market your dispensary for maximum lead generation and sales. How can you ensure you’re continuously bringing customers to your store (online or in-person)?

We want to help you answer these important questions. Keep reading for a complete guide on how to market your dispensary. 

Website Desing and Development

First, let’s focus on your website. The vast majority of Americans have taken to online shopping. Even if consumers prefer to buy cannabis products in person, you can bet they’ll be researching “dispensary near me” online first. 

Therefore, you need to develop an easy-to-use website to establish your online visibility. Not only does your website need to be intuitive and visually stimulating, but it also needs to be highly functional. Consumers shouldn’t have any problems finding contact pages, products, or blog content. 

Furthermore, your website needs to be optimized for mobile devices. Over 85% of Americans have smartphones, which they will use to access your site. If your site isn’t optimized for these types of devices, it will load slowly, be improperly formatted, and be more difficult to navigate. 

Search Engine Optimization

Having an excellent website is key. Yet, this is only half of the equation. You also need to implement an SEO strategy to drive traffic to it. 

Search engine optimization is the “behind the scenes” coding embedded in your site via keywords, meta descriptions, link-building, etc. It’s the coding used by searching engines (Google) to find the most relevant content for users. 

The better your SEO rankings are for local and industry-specific keywords, the more qualified leads you’ll generate through organic search engine searches. For example, someone looking for a “recreational dispensary near me” is more likely to click on your site if it comes up in the first few results. 

You can increase your SEO visibility by registering your site with Google My Business, developing a blog on your site full of relevant content, using link-building strategies, and more.

We recommend working with a professional SEO agency to ensure you’re ranking high on Google, Yahoo, Bing, and other search engines. Otherwise, consumers are likely to choose your competitors, rather than shopping at your dispensary. 

Social Media Marketing 

Few people would challenge the importance of social media, both in our personal and professional lives. Sure, some people avoid it in their personal lives, but your dispensary needs a strong social media presence.

We recommend starting with Facebook, Instagram, and Linked In. However, YouTube and Tik Tok are also incredibly popular apps.

Through these platforms, you can post organically to showcase your products, talk about the science behind the medicine, communicate with consumers, and more. This way, you can slowly build a following of devoted customers. 

However, you should also look into paid advertising, like Facebook Ads. These ads have the ability to expand past your organic influence into a specific group of consumers (your target market). Facebook ads will also show you exactly how well they performed based on viewer engagement. 

Influencer Marketing 

As long as we’re talking about social media marketing, we need to talk about influencer marketing. In the beginning, your social media profiles won’t have thousands of followers. It takes time and concentrated dedication to get to an elevated status or have a large following. 

In the interim, consider working with social media influencers who have already developed a large following of people. They can promote your products for you, which gives you access to their audiences. In some cases, this means hundreds of thousands, if not millions of people. 

In return, you can pay them for each post or provide them with free products. Influencers charge differently based on their standards, the number of their followers, their engagement rates, etc.  

Product Marketing 

When it comes to selling products online, imagery is a fundamental aspect of making a sale. Customers want to see what they’re buying. 

Of course, it’s not like trying to list a house online where you need to showcase every room at various angles. However, if you’re selling gummies, having professional photos taken of them to make them will make them more appealing to consumers. 

This includes investing in high-quality graphic designs for your packaging and labels. In the world of product sales, it’s all about appearances. 

Email Marketing

Email marketing is vital in today’s business world. This is for several reasons. 

First, people are always connected to their phones, tablets, and computers. If someone has subscribed to your email, you have direct access to them at all times to market your dispensary. 

Secondly, most consumers need to be reminded of a product or service several times before they decide to purchase it. By sending emails once a week, you can constantly remind people of what you have to offer. This is also a great way of promoting new products, special discounts, and more. 

Finally, email campaigns provide another way to share your content with your target audience. It isn’t always about making a sale. 

You can use your email platform to provide valuable content to your subscribers. This includes health information about CBD and THC, product guides, tips on how to ingest cannabis, and more. Ultimately, this content will serve to present you as an authority and build more credibility among your audience. 

Looking to Maximize the Potential of Your Dispensary Marketing?

There is no shortage of ways in which you can grow your dispensary. Some are better than others. But ultimately, it depends on your target market, your marketing message, and your products. 

We hope our marketing guide helps you establish a strong online presence to increase your leads and make more sales. And if you need help, that’s okay. 

That’s exactly what we’re here for. Contact us today to learn more about our services. We would love to help you put your dispensary on the map. 

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Marketing, SEO

The U.S. Ecommerce market is expected to top $900 billion by the end of 2021, meaning more and more businesses are selling their goods online. Standing out amongst the noise is therefore crucial for many shops, especially during an era fraught with lock downs, social distancing and the new WFH revolution at hand.

In terms of differentiating yourself from your competition, Ecommerce search engine optimization is one of the best ways to do so. But how is Ecommerce search engine optimization different from regular SEO?

That’s what we’re here to look at today. Read on to find out more about Ecommerce SEO. 

What Is Ecommerce Search Engine Optimization?

Search engine optimization is the process of creating organic traffic to your websites from search engines like Google or Yahoo. It’s all about landing higher on people’s search engine results page (SERP) to get noticed better by potential customers looking for your products and services.

Most consumers won’t look past the first SERP (page 1) to find what they want. If they can’t see what they need, they’ll just choose another search engine keyword.

That’s why Ecommerce SEO is so crucial. The higher you rank in people’s searches, the more organic traffic you get. This means more traffic, which leads to more conversions and higher sales. 

How Is It Different From Regular SEO?

Search engine optimization is used in many different contexts. For example, a blog writer might use SEO to get more clicks and likes on their content.

For Ecommerce sites, their SEO will fundamentally be different from others because of their intent. You want to generate organic traffic to get people to buy your products. You want the search intent to match the keywords your website ranks for. So the purpose of ecommerce SEO is to go beyond obtaining traffic but researching keyword opportunities to align with consumer psychology. 

As such, there are a few unique ways SEO is used by Ecommerce businesses. Let’s break them down here:

Product-Focused

When ranking higher on search engines, you need to find keywords that people are constantly typing into Google. For your Ecommerce SEO, you need to find keywords that are focused on your products. 

This means finding those keywords and incorporating them into your homepage, descriptions, blog posts, and other copy. We take this a step further by keeping in mind optimizing meta data and schema data to further inform Google and other prominent search engines about the contents of your product pages. You have to target keywords crucial to your brand that are also high-ranking.

Identify Buyer Intent

When it comes to SEO, there are mainly four types of intent that a buyer exhibits: informational, navigational, commercial, and transactional.

The first one has customers looking for general information. The second type means a customer is looking for a specific service or brand. 

Commercial buyers are looking for a product but haven’t decided whether or not to buy it. Transactional buyers are looking to make a purchase here and now.

Transactional buyers are obviously the most valuable as an SEO target. By honing into keywords like “buy a camera” or “buy shirt,” you can find these buyers and increase your sales. It’s even more important to pay close attention to transactional aligned keywords in the age of Amazon where 1-2 results typically are owned by the ecommerce giant. Ask yourself, are you losing out to Amazon? If so, it’s time to get serious about your ecommerce marketing.
ecommerce-seo-agency

Developing Ecommerce SEO Strategy

When developing your Ecommerce SEO strategy, start by tracing the amount of traffic your individual pages are getting. Which ones are getting the most traffic? Do you want a specific page to get more viewers?

SEO also isn’t a one-time ordeal. You’ll constantly have to search for keywords, tag them onto images, or add metadata.

Creating this workflow might be too much for you to handle, so calling on an Ecommerce SEO company is valuable here. You should also keep an eye on the competition to see what they’re up to in terms of SEO.

Leverage Ecommerce SEO Today

Boosting organic traffic on your site means higher conversions and greater sales. Use this Ecommerce search engine optimization guide to improve your overall sales today!

Looking for reliable Ecommerce SEO services? Contact us today and we’ll get you started on a solution right away!

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