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How to market Delta 8 and Hemp Cannabinoid Products Online

By on

March 13, 2023

- Category : Marketing

- Tags : 2022, agency, automation, beauty

The increasing popularity of Delta 8 and Hemp Cannabinoid Products has created a new challenge for online marketers. Given the constantly changing regulations and advertising restrictions, promoting these products can be difficult (to say the least)! It’s basically the same as marketing cannabis, except of course, these products contain less than 0.3% THC and are derived from hemp. In this article, we will discuss two effective methods for marketing Delta 8 and Hemp Cannabinoid Products online: email marketing, SEO, Influencer Marketing and programmatic advertising.

Email Marketing for Delta 8 and Hemp Cannabinoid Products

Email marketing is a cost-effective way to engage with potential customers and promote Delta 8 and Hemp Cannabinoid Products. This marketing method allows you to tailor your messages and offers to specific groups within your target audience.

To ensure that your email campaigns for Delta 8 and Hemp Cannabinoid Products are effective, it is essential to comply with the relevant rules and regulations. Make sure that your emails provide clear and accurate information and avoid any misleading statements.

Email marketing also provides valuable insights into the effectiveness of your campaign. This data helps you improve your strategy and optimize your messages.

Programmatic Advertising for Delta 8 and Hemp Cannabinoid Products

Programmatic advertising is another effective marketing method for Delta 8 and Hemp Cannabinoid Products. This type of advertising enables you to target specific audiences with relevant messages and offers. Programmatic advertising relies on data-driven algorithms to identify the best ad placements and optimize your campaign.

When creating a programmatic advertising campaign for Delta 8 and Hemp Cannabinoid Products, it is crucial to work with a reputable agency experienced in this area. The agency can help you navigate the complex advertising landscape and ensure that your ads comply with regulations.

Programmatic advertising provides real-time feedback on the performance of your campaign, allowing you to adjust your strategy to achieve the highest ROI.

SEO for Delta 8 Products

Search engine optimization (SEO) is an important component of any successful online marketing strategy for Delta 8 products (let alone any direct to consumer goods company). SEO involves optimizing your website and content to rank higher in search engine rankings (SERPs) for relevant keywords. This marketing method can help you increase organic traffic to your website, improve brand visibility, and generate leads.

To optimize your website and content for search engines, it’s essential to conduct thorough keyword research to identify the most relevant and high-traffic keywords for your Delta 8 products. We use industry cutting-edge tools like Ahrefs to conduct such research. Forge creates high-quality content that includes these keywords in a natural and compelling way. We also work to optimize your website’s meta tags, headers, and other technical elements to improve its search engine ranking.

SEO requires time and effort, but the benefits can be significant. By improving your search engine ranking, you can increase your visibility and attract more potential customers to your website.

Influencer Marketing for Delta 8 Products

Influencer marketing has become an increasingly popular way to promote Delta 8 products. This marketing method involves collaborating with social media influencers to showcase your products to their followers. Influencer marketing can help you reach a larger audience, build brand awareness, and increase sales.

To succeed with influencer marketing, it’s essential to choose the right influencers for your brand. Look for influencers who have a following that aligns with your target audience and who have a genuine interest in your products. Make sure that you’re transparent about your collaboration with the influencers and comply with all relevant regulations. Can you say #sponsored #ad?

We use tools to analyze influencer reach, impressions and engagement rate in addition to brokering deals for affiliate status in part to reduce fees and make the best mutually beneficial agreement for your Delta 8 influencers.

Influencer marketing provides a unique opportunity to showcase your Delta 8 products to a highly engaged audience. It’s an effective way to build trust with your customers and establish your brand as a thought leader in the industry.

At Forge, we specialize in full-service marketing solutions for businesses in the Cannabis and th Cannabinoid Products industry. We understand the unique challenges, limitations and newest marketing tactics associated with marketing these products online. Our experienced team of experts can help you develop a comprehensive marketing strategy that includes both email marketing and programmatic advertising.

If you’re looking for a reliable partner to help you promote your Delta 8 and Hemp Cannabinoid Products online, we’re here to help. Contact us today to learn more about our services and how we can assist you in growing your business.

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Selected Firms Recognize Forge Digital Marketing as one of the top digital marketing companies in the USA

By on

November 18, 2022

- Category : Marketing

- Tags : 2022, agency, automation, beauty

We feel flattered to make an announcement of our recognition by Selected Firms – A trusted B2B research and review portal, as one of the top eCommerce web development companies & digital marketing companies in the USA. 



Why Forge Digital Marketing got selected?


At Forge Digital Marketing, our team of creative and passionate experts with expertise in multiple domains works continuously to provide companies with the exact solution and strategy they require to achieve marvelous growth. 


We provide the required resources, time and creative minds with a proven record that helps you increase your traffic and sales while turning potential customers into loyal ones to enhance the company’s value in the customers’ opinion. 


Just like the goals of companies differ based on their requirements, why not the solutions? At Forge Digital Marketing, we personalize the solutions according to the client’s needs and something that is achievable not only on paper but also in reality. 


Our process of working is simple. First, we evaluate the client’s requirements, identify the target audience, and create new ideas that interest them according to different platforms. Then we make a plan that suits and fulfills our criteria. Then, we execute these ideas to turn our goals into existence. 


We keep ourselves updated, provide better results with the help of analytics, and change our strategies based on the available data. With the low pricing, we aim to save our clients’ expenses and make them our friends and not just client. 


Our goal is to make our partners grow in their respective fields with the latest technological solutions that allow them to outsmart their competitors and help them establish themselves as market leaders. This is the only thing that boosts our team’s creativity and gives us the required freedom to explore new ideas further. We started this to make your dream achievable. 


About SelectedFirms


Selected Firms is a result-oriented and  success-driven B2B platform that assists businesses in connecting with the right digital partner by providing comprehensive information on the best IT companies in the fields of eCOmmerce/web/mobile app/software development and digital marketing. Before being shortlisted for the coveted list, SelectedFirms’ analyst team conducts extensive research and companies are evaluated based on specific measures such as expertise, portfolio, Expertise, Client feedback, Experience, Pricing, and a variety of other factors.

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eCommerce, Marketing, Supplement Marketing

10 Tips for Marketing Wellness Supplements

By on

October 21, 2022

- Category : eCommerce, Marketing, Supplement Marketing

- Tags : 2022, agency, automation, beauty

The world is more focused on health and wellness than ever before. As of 2021, more than 57% of US adults took a health supplement in the past month. 

Marketing wellness products is all about figuring out who your target audience is and deciding the best way to reach them. It may be tempting to just put your health supplements out there and hope they gain traction, but having a marketing plan is a much better way to reach success. 

We’ve put together a guide full of ten tips for how to best market your wellness supplements so you can reach as wide of an audience as possible. 

1. Follow FDA Guidelines

The FDA has rules that need to be followed if you’re putting health supplements out on the market. Make sure you’re up to date on what you can and can’t say (for example, making it clear that your supplements aren’t meant to treat, prevent, diagnose, or cure diseases).

This will ensure everyone stays safe and your business stays thriving!

2. Put Time into Social Media Marketing, Google Ads, and Email Marketing

Much of the marketing content people see these days is online. To promote your wellness supplements most effectively, you’ll want to ensure you’re on social media. 

Create at least one or two accounts on platforms like Instagram, Facebook, Twitter, or TikTok and begin posting regularly. An online presence is crucial to success, so don’t brush social media aside, even if marketing on it is new to you. 

Don’t shy away from paid advertising on Google and also invest 

3. Prioritize Packaging and Labeling

When potential customers are wandering the aisles of stores, a visually appealing product is what catches their attention. And this all starts with putting extra thought into the packaging. 

When designing your label and packaging, choose colors and visuals that cause a second glance and are easy to read. You want buyers to know exactly what the product is after a quick look, but colorful or unique packaging can make them stick around to read the back, too.  

4. Create an Accessible Website

Your website should contain all of the information people might be looking for about your business or brand. This includes things like the ingredients of your supplements and detailed product descriptions, usage instructions, ways of purchasing the products, and contact information.

Also, make sure your website is easy to read and navigate on phones and is ADA compliant so it’s accessible to as many people as possible. 

5. Use Positive Reviews to Your Advantage

Speaking of websites, positive reviews and testimonials are great things to add to your website to make it really shine. 

People would rather listen to real buyers’ opinions on wellness supplements than the businesses’s, as these are seen as unbiased and authentic. Displaying positive reviews and comments on your website and social media pages is a powerful way of building trust among consumers and boosting sales. 

6. Emphasize Your Brand’s Uniqueness

While you may not like to think about it, there are many other health supplements out there. If you want people to choose yours own your competition, you need to show them why you’re the better pick. 

Think about what makes your brand different from all the others, whether it’s your special ingredients, bold aesthetic, or community outreach. Make an effort to tell consumers all about your business’s unique qualities so they remember you as the best choice. 

7. Offer Valuable Content

It isn’t enough to just post photos of your supplements with the caption, “Try these out today!” on social media pages. You need to capture people’s attention and make them glad they’re following your business. 

You can do this by giving people valuable information that they’ve been looking for (or better yet, they didn’t even know they needed!). There are tons of ways of providing informative content, like live streams Q&As, long-form blog articles, interviews with health and wellness professionals, or how-to videos with delicious recipes. 

The more engaging and informative content you create, the more people will trust your brand to provide them with the best health tips possible – including taking your wellness supplements. 

8. Give Away Samples and Discounts

When it comes to marketing supplements, one of the easiest ways is to offer people a sample of the real thing.

You can do this both in person by giving someone a couple supplements to try, Costco-sample style, or you can offer samples of new supplements that come with people’s purchases. 

It’s also a good idea to give out discounts to encourage people to purchase more supplements, whether the discounts are for new buyers, repeat buyers, or bulk orders. 

9. Highlight a Healthy Formula

If someone is purchasing supplements, it’s likely that they’re fairly health-focused. They care about putting the highest-quality ingredients in their bodies, and they expect you to care about this too. 

If your wellness supplements feature special health characteristics, such as being vegan, kosher, gluten-free, organic, or plant-based, make sure this information is super visible to attract people’s attention. For instance, if your supplements are sustainably sourced, this phrase should be not only in the website description but also highlighted on the packaging and labels as well. 

10. Collaborate with Other Health Industry Pros

Reach out to other health professionals that may be interested in carrying or promoting your wellness supplements. This could include spas, gyms, doctors’ offices, or even health and wellness influencers. 

With the right collaboration, not only can you potentially sell more, but you can get your product in front of a whole new audience while fostering a powerful professional relationship with your collaborator. 

A Guide to Marketing Wellness Supplements Successfully 

Great wellness supplements can make a positive difference in people’s lives. If you want your supplements to be seen and tried by as many people as possible, you’ll want to focus on building a dynamic marketing strategy. 

If you’re looking for help with your online marketing, contact Forge Digital Marketing today. Our professional and experienced team can lead you and your business to success. 

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Marketing

Do You Need an Ecommerce Marketing Agency for CBD?

By on

August 29, 2022

- Category : Marketing

- Tags : 2022, agency, automation, beauty

Over 95% of people who visit your online CBD store’s website aren’t ready to make a purchase. Meanwhile, lead-nurturing can help you generate 50% more leads at a 33% of the cost. Unfortunately, 65% of businesses feel unable to generate leads in the first place.

With help from an eCommerce marketing agency, you don’t have to worry about falling behind. Instead, you can get ahead of the competition to generate more CBD sales than ever before.

Not sure if you need to hire a cannabis marketing agency? Read on to discover the top reasons you need help from an agency today.

Generating Brand Awareness

The global cannabidiol market reached $5.18 billion in 2021 and could increase by a CAGR of 16.8% by 2022. With the ever-growing number of CBD businesses across the country, you might struggle to stand out. Hiring a cannabis marketing agency can help your business generate brand awareness. 

If consumers aren’t aware your online CBD store exists, they won’t shop from your store. Instead, they’ll turn to your competitors.

An experienced CBD marketing agency can help you develop an omnichannel marketing strategy. Your brand can appear at different touchpoints online to increase brand visibility. As people view your brand online, they’ll become more aware of your business.

In time, they’ll begin associating your brand with cannabis and CBD. The next time they want to buy CBD products, they’ll recall seeing your brand online.

There are different digital marketing strategies a CBD marketing agency can use to help you gain brand visibility. First, however, they’ll need to develop your brand. A distinct brand will help your business stand out within an oversaturated industry.

Your brand guidelines will include your:

  • Mission and vision statements
  • Logo
  • Personality
  • Voice and tone
  • Color palette
  • Font styles
  • Imagery styles

Maintaining a consistent visual brand across all marketing channels will help brand awareness turn into brand recognition. 

As more people begin recognizing your brand at a glance, you can start attracting more people to your CBD products and online store.

Rank Ahead of Competitors

As part of your overall digital marketing strategy, your eCommerce marketing agency can develop your content marketing and CBD SEO strategies. 

Content marketing will help you demonstrate your experience and expertise within the CBD industry. Consumers will begin recognizing you as a helpful, informative resource. When they want to learn more about cannabis and CBD, they’ll turn to your brand and website.

In time, you could become a thought leader, allowing you to gain brand credibility. Consumers will feel able to trust your brand enough to start shopping from your brand.

In order to make sure people find your content, your CBD marketing agency can use search engine optimization (SEO). SEO will ensure consumers find your online CBD store when they search for information about CBD. Your content’s rankings on search engine result pages (SERPs) will rise as a result.

Ranking at the top of SERPs will ensure your brand appears ahead of competitors. Consumers will again feel more inclined to trust your brand if you appear at the top of the page.

Attract Website Visitors

Digital marketing strategies like SEO, pay-per-click (PPC) advertising, and social media marketing can help you generate more website traffic. As more people visit your online CBD store, you could generate more CBD sales, too. 

In fact, about 70% of experiences online start with a search. Unfortunately, fewer than 1% of Google users check results on the second page. If your site doesn’t appear on the first SERP, people aren’t finding your website when searching for CBD products.

Meanwhile, over 50% of all web traffic comes from organic searches. 

Without digital marketing strategies like CBD SEO, you could fail to attract new shoppers to your website. Instead, consider hiring a cannabis marketing agency. They can apply the latest tactics to boost your rankings. 

Then, you can appear at the top of search engine result pages to ensure potential customers find your online CBD store first. 

Design Eye-Catching Ads

Your CBD marketing agency can also develop your CBD advertising strategy. For example, they can use Google Ads to help your ads appear on Google search pages. Your ads can also appear on websites within Google’s network. 

An experienced advertising agency can also develop your social media ads using platforms like Facebook Ads. 

Using both Google and Facebook Ads will allow you to gain more brand visibility, awareness, and website traffic. When someone clicks on your ad, they can reach a landing page on your website. A dedicated, sales-oriented website could help you generate more CBD sales. 

Leverage Experience and Expertise

If you lack experience with digital marketing strategies like SEO and PPC, don’t try to develop your campaigns alone. Otherwise, you could waste valuable time and money. 

For example, you might use blackhat SEO tactics that will cause Google to blacklist your website. As a result, consumers won’t find your online CBD store. 

Using the wrong tactics when developing your PPC campaigns could cause you to blow through your budget, too. Each time someone clicks on your ads, you’ll pay a fee. If you’re not generating sales, your ROI won’t improve.

Working with a CBD marketing agency will allow you to leverage the company’s years of experience and expertise. With their help, you can avoid making costly mistakes. 

Keep Track of Trends

New SEO and social media marketing trends pop up every few months. If you fall behind these trends, your SEO rankings might drop. Your social media content might not align with the latest algorithm updates, either.

Working with a cannabis marketing agency will ensure you never fall behind the latest trends. 

Understand Laws and Regulations

Cannabis laws and regulations change constantly as well. Make sure you hire an agency that’s up-to-date with the latest laws. If you’re not in compliance, your ads and marketing materials might not appear in front of consumers. 

The right agency will ensure you don’t waste time and money. Instead, they can help you promote your CBD products, ensuring a stronger ROI.

Boost Business: Hire an eCommerce Marketing Agency Today

Make sure potential customers are finding your online CBD store! Consider hiring an eCommerce marketing agency this year. With help, you can attract new customers, boost CBD sales, and set your business up for success.

Searching for the right CBD marketing agency? We’re happy to help.

Contact us today to discuss your marketing goals.

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eCommerce, Email Marketing, Marketing, SMS Marketing

How to Increase Your Bottom Line With E-commerce Email Automation

By on

June 3, 2022

- Category : eCommerce, Email Marketing, Marketing, SMS Marketing

- Tags : 2022, agency, automation, beauty

When surveyed, business owners said that email promotions accounted for 40% of their company sales.

That’s a figure that’s hard to ignore. Email marketing is an exceptionally effective way of selling to your most valued audience: those with enough interest in your products to sign up as subscribers. 

But did you know that there are lots of newer strategies that some companies now use to help boost those revenue figures? That is down to email automation, and it’s helping to transform how businesses use email to sell. 

If automation is new to you, read on. We’ll explain what it means to your company and the specific automation strategies you can use to help your e-commerce business achieve record growth. 

Email Automation: A Brief Introduction 

Savvy marketers and technical innovators have helped make significant strides in email marketing. One of those areas is automation. It’s a basic form of AI.

Automation allows your email platform to market to customers on your behalf using rules and conditions that you set up in advance. For example, you might set up a new automation rule as follows: 

When a customer clicks on this product link in an email, add that person to a list of warm leads. 

Using automation helps you create a more personalized experience for your audience. Your subscribers get more of the content they want. And less the content that doesn’t pique their interest.

And when you set up the right automation strategies, it’s one of the most effective ways to optimize your email marketing. You should see better sales and leads conversions without having to expand your email list’s size dramatically. 

Strategies to Boost Your Revenue

Let’s explore some of the most popular email automation strategies. By putting these in place, you’ll increase conversions and help boost your revenue and profits! 

Email Your Abandoned Cart Visitors 

You might have already seen this feature if you regularly buy products online. It happens when you browse products and start adding items to your basket.

Suppose you’ve got far enough through the checkout process to supply your email address but didn’t complete the purchase. In that case, you might get an email from the business that looks something like this:

“Oops, did you forget something?”.

That is known as abandoned cart automation, and it’s a great way of scooping up extra sales.

There are lots of reasons why people don’t complete a purchase. They might have got distracted by a knock on the door or their favorite program starting on TV.

This little nudge will encourage some people to return and complete their purchases. The result? More sales for your business. 

A Thank You and Surprise 

When you’ve made a purchase or signed up for a free offer, you want to make sure everything went through as it should.

That’s where a short thank you email comes in handy. It provides reassurance and helps bridge trust between the business and the customer. You did what you promised. 

This small automation also has another significant benefit.

The subscriber will recognize your brand by seeing that first thank you email in their inbox. They won’t act surprised when you send a promotional email in a week because they forgot they signed up. 

Another way to improve this automation sequence is to include a surprise gift in the thank you message. That could be a discount code or a free ebook, for example.

But it will show the value of your business emails and make your subscribers more likely to open subsequent email promotions that you send through. That’s another helpful way of improving your sales conversions. 

Win Back Cold Subscribers 

All email lists contain a percentage of subscribers you can classify as “cold subscribers.” These people might have signed up to your list but never opened an email. Or haven’t opened an email recently (within two to three months). 

A high number of cold subscribers can hurt your email marketing because you’ll see a drop in your email open rate and a more frequent amount of bounced emails. So you’ll need to tackle this.

Part of that is regularly cleaning your subscriber list and removing cold emails. 

But you can also use automation to win back some of these subscribers, those who signed up with good intentions but forgot to check in on your emails because of other life demands. 

You can set up a simple automation rule to email those who haven’t engaged for a while. Use a carefully crafted subject line to get the reader’s attention (“are you still interested in receiving our emails?”).

Some will reengage, so it will help improve your overall email performance and possibly boost your sales figures. 

Personalized Special Offers 

You can use email automation technology to discover more about your audience when sending content out via email.

For example, suppose you sell gifts.

Someone on your list frequently clicks on links related to one category of gifts, say, children’s soft toys. You can create a bespoke automation rule to send a discounted, time-limited offer on a top-selling soft toy.

Send that email advertising to all those who showed a recent interest in the topic “toys” in your emails. 

These are your high probability buyers, and personalized offers are the best way to maximize your conversions when sending sales promotions to your list.

The personalized nature will also make your subscriber feel valued and listened to and help you become a more trusted brand in their eyes. 

Email Automation: Getting Smart With Your Marketing 

Don’t despair if your email isn’t performing as you’d hoped. By setting up some intelligent email automation, you can find multiple ways to improve your open and conversion rates and directly impact your sales revenue. 

There’s a lot to do to get these rules set up and working smoothly, and that’s where we come in. We can help fast-track your marketing success by using our industry expertise and technical know-how for your business.

If you’d like to know what we can do to support your email marketing, get in touch today to have an informal chat with our team. 

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Marketing

DIY Cannabis Marketing? A DIY Don’t!

By on

May 9, 2022

- Category : Marketing

- Tags : 2022, agency, automation, beauty

The cannabis industry in the U.S. is growing fast in response to increasing marijuana legalization. As legalization continues, cannabis sales in the U.S. increased by 40% in 2021 to reach $25 billion.

As the industry expands, there are now more opportunities for businesses to get involved in the cannabis market. If you haven’t entered the market already, you might be considering opening a cannabis dispensary or a shop that sells marijuana-related products.

While we can commend your entrepreneurial spirit, we can’t promise you that cannabis marketing will be a breeze. You’ll need to jump through several hoops while doing your best to attract and engage prospects.

You might convince yourself that you can DIY marijuana marketing. However, we recommend leaving the job to professional marketers. Read on to find out why you shouldn’t DIY cannabis marketing. 

You Can Break the Law Without Knowing It

Even when running a legal cannabis business, you’ll encounter restrictions limiting how you market to prospects. There are strict standards that will dictate how you market your products.

For example, your business might be in a state that requires you to disclose all your intellectual property licensing deals.

The law may also prohibit you from advertising your cannabis business near schools or any other area with kids. The bottom line is that you may be unable to navigate the complex cannabis marketing laws.

Even if you’re familiar with cannabis marketing laws in your state, the landscape is always changing. It can be challenging to keep up with the latest developments.

This is why you should work with a professional cannabis marketing agency. With professionals, you can rest assured that your marketing campaigns are compliant with state and federal laws. 

The marketing professionals understand the cannabis landscape. They’ll stay up-to-date with the latest changes in cannabis marketing laws.  

You Might Waste Money on Ineffective Tactics

Cannabis marketing is complex, and there are many moving parts. You might be tempted to try cannabis marketing tactics that you’re familiar with from other industries. Examples include running social media ads or buying Google AdWords.

These general marketing tactics might not be effective in the cannabis industry. Cannabis social media marketing is challenging to navigate.

For example, Facebook doesn’t allow the sale of recreational drugs like cannabis. Other platforms like Google Adwords, YouTube, Instagram, and Twitter also have restrictions. 

However, there’s a way you can still make social media cannabis ads. If you don’t know how to navigate these restrictions, you could waste money on ads that don’t reach your target audience.

A marketing professional will know what to do to ensure that your ad appears on social media without alarm. They’ll also understand the cannabis-specific ad platforms to use in marketing your business.

An example is Weedmaps, which makes it easy for people to buy cannabis. 

You Might Lack SEO Knowledge

You need to ensure that your cannabis website appears at the top of the search engine results pages (SERPs) for relevant keywords. This will help you attract more traffic to your site and generate more leads for your cannabis business.

However, SEO is a complex and ever-changing field. It can be difficult to keep up with the latest trends and changes in the cannabis industry. For example, you may not know how to optimize your dispensary’s website for local SEO.

This is where a digital marketing agency can help. A cannabis marketing agency will have a team of SEO experts who understand how to optimize cannabis websites for search engines. They’ll ensure that your cannabis business website appears at the top of the SERPs.

You’ll Struggle to Build an Online Presence

In today’s digital world, it’s crucial to build an online presence for your cannabis dispensary to maximize your marketing efforts. However, your business will face fierce competition from other similar companies.

You will also face competition from traditional businesses entering the cannabis market. It can be difficult to stand out online if you’re competing with these already established businesses. It’ll be even harder if you don’t have a lot of experience with digital marketing.

Marketing professionals have experience in cannabis dispensary marketing. You’ll benefit from their expertise in generating leads through digital channels.

You Could Ruin Your Reputation

You need to be extra careful with your marketing efforts when spreading the word about your cannabis shop. You don’t want to be associated with the negative stereotypes associated with cannabis use.

For example, you have to be transparent and honest with your customers. If you make any false claims or promises in your cannabis marketing, it will reflect poorly on your cannabis business.

Working with a cannabis marketing agency can help you avoid these pitfalls. You’ll have access to cannabis experts who understand how to market cannabis products and services responsibly and ethically.

For a digital marketing agency, cannabis marketing will be different from general marketing. The agency will use tried-and-tested marketing tactics that work in the cannabis industry.

You May Not Be Able to Overcome the Stigma Associated With Marijuana Use

There is a stigma attached to cannabis products because they have been illegal for many years. The stigma continues even as state governments continue legalizing medical and recreational marijuana. Society is slow to accept cannabis use as normal.

If you decide to handle cannabis marketing on your own, you’ll need to determine how to overcome this stigma.  However, this is a difficult task that you may struggle with. 

You must first understand how society perceives cannabis use. You should then find ways to change these perceptions.

Working with a cannabis marketing agency can help you overcome the stigma associated with cannabis use. The agency will have experience working with other cannabis businesses. It’ll understand how to persuade people to try cannabis products.

Cannabis Marketing Is Complex—Leave It to the Professionals

If you’re thinking about DIY cannabis marketing, you should remember that it’s more complex than usual marketing.

You may not have the skills to deal with the aspects we have outlined above. The best option is to work with a marketing agency that understands the ins and outs of marijuana marketing.

If you’re looking for an agency to help you market your cannabis-related business, you should consider Forge Digital Marketing. We’re a nimble, tactical, and effective marketing agency experienced in using tactics that get you more loyal customers.

Contact us today to learn how we can increase your cannabis dispensary’s online visibility.

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Advertising, Marketing, Social Media

Heart Worthy Instagram Ideas for Beauty Brands

By on

May 6, 2022

- Category : Advertising, Marketing, Social Media

- Tags : 2022, agency, automation, beauty

About 1.22 billion people use Instagram each month, with users ages 18 to 34 taking up 60% of Instagram’s audience. Meanwhile, nearly 60% of adults use Instagram daily, nearly 30 minutes a day.

Adding Instagram to your cosmetic social media marketing strategy can help you expand your reach online. With the right Instagram ideas, you can help your beauty brand stand out from the crowd.

Not sure where to start? Read on to discover the top Instagram content ideas you need to add to your beauty brand marketing strategy this year! 

Create Helpful Tutorials

When creating content for Instagram, it’s important to focus on quality over quantity. Posting quality, helpful posts will help you stand out from your competitors. It can also help encourage consumers to come back to your account for more tips.

Once they realize you post the beauty tips and tricks they need, they’ll follow your account for more!

Start by creating helpful video tutorials for your audience.

Consumers don’t want to learn about the products you offer; they want to know how to use them. Tutorials have high engagement rates. They can also help you promote products without off-putting sales language.

Instead of sales language, you can highlight the value you’re offering through your beauty products.

For example, you can show consumers how your beauty products can hide acne or create a natural look. You can demonstrate how they can line their eyes or contour their faces, too.

As you start reviewing these Instagram content ideas, keep your unique value proposition in mind. Highlighting your unique value will set you apart from competing brands. 

Pay attention to the questions your customers are asking. Then, create tutorial content that helps demonstrate an easy solution. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Truly® (@trulybeauty)

Post Quality Images

Successful beauty social media marketing relies on high-quality images. Otherwise, your brand might look cheap. Make sure to avoid unbranded stock images, too.

Consider working with an experienced social media marketing agency to start creating graphics for your brand. 

You’re no longer limited to posting still images, though. In fact, nearly 87% of all Instagram users post Stories. About 60% of millennials either post or watch Stories, while 70% of Gen Z watch Stories. 

Meanwhile, 36% of businesses use Stories to promote their products. Businesses are responsible for creating one-third of the most-viewed Stories as well. A quarter of Gen Z and millennials use Stories to find products and services to buy in the future. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by IL MAKIAGE (@ilmakiage)

Share User-Generated Content

User-generated content (UGC) is content your customers have posted regarding your brand. You can start mixing UGC into your feed for more authenticity. UGC can show on-the-fence consumers people love your beauty brand. 

Consider sharing before and after photos of people using your content, too.

Otherwise, start working with influencers! Influencers can promote your beauty products, helping you reach new customers. 

Make sure you’re choosing beauty influencers who already have strong, loyal followings. 

Host a Contest or Giveaway

As you explore the latest beauty brand marketing ideas, consider hosting a contest or giveaway. Contests can help you boost brand engagement. You could even start reaching people who are unaware of your brand.

For example, you can tell your followers that tagging three friends in the post will add their submission to the contest. As more people tag their friends, your post will appear in their notifications. Then, you can get even more people engaged with your brand. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Queen City Green (@queencity_green)



Remain Inclusive

Make sure you appeal to all consumers. Inclusivity will ensure you don’t neglect any portion of your target audience. 

Show diversity in your posts with UGC or models of every skin tone, body type and sexuality. After all, it’s not just about marketing, it’s the right thing to do. Your customers are different and unique in every way; treat them as such.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Glossier (@glossier)

Use Stickers for Interactive Content

As you start reviewing your list of Instagram Story ideas, don’t forget to create interactive content. You can use polls, emoji sliders, and quizzes to encourage people to engage with your brand. 

You can also use these stickers to learn more about your target audience.

Maintain Brand Consistency

Make sure you’re remaining true to your brand as you begin applying these Instagram ideas. Brand consistency will help awareness and recognition grow.

Use the same color palette, font, and imagery styles throughout your posts. Make sure your Instagram branding matches what appears on your website, too. 

Go Live

Looking for more Instagram Story ideas? Consider going live! Live video sessions are a great way to engage your audience in real-time.

For example, you can host a weekly Q&A session to let consumers ask questions about your products.

Remember, offering them immediate help could encourage them to trust your brand further. 

Respond ASAP

Once you start using these Instagram ideas, make sure you remain accessible.

One of the top benefits of using social media is having the ability to communicate with your customers. People who love and use your brand can reach out through direct messages or by commenting on your posts. As you receive questions, feedback, and complaints, make sure to respond in a timely manner.

If people have to wait too long for you to respond, they might get frustrated.

Quick responses can show consumers you’re there to help. 

Create a Branded Hashtag

Create a branded hashtag and encourage your customers to use it when posting about your products. Then, you can start building your library of user-generated content. Having a branded hashtag will show other consumers how many people love your brand, too. 

Analyze and Adjust

Once you start using these Instagram ideas, review your analytics. Which posts help you generate the most engagement? Review how many comments, impressions, shares, and saves you generate. 

Think about the content format (Stories, still images, etc.), hashtags, and topics you’ve used as well. 

Then, use your data to determine what kind of content to create in the future. You’ll know exactly what kind of content your followers want from you, too. 

Adjusting your Instagram content strategy accordingly can help you generate more leads, followers, and sales. 

Lots of Likes: Start Using These Effective Instagram Ideas Today

Improving your beauty brand marketing strategy with these Instagram ideas can help you reach new customers. As brand awareness grows, you could start gaining a loyal following. In time, consumers will start to rely on you for their favorite beauty tips and tricks.

You don’t have to develop your beauty brand marketing strategy alone, though. We’re happy to lend a hand. 

Need help? Reach out to our team today to get started. 

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eCommerce, Marketing

8 Tips for Creating an Efficient Inbound Marketing Campaign

By on

February 23, 2022

- Category : eCommerce, Marketing

- Tags : 2022, agency, automation, beauty


About 80% of new leads never turn into paying customers. In fact, 96% of people who visit your website aren’t ready to start shopping. 

Meanwhile, outbound leads cost nearly 40% more than inbound leads.

Without a robust inbound marketing strategy, you could struggle to generate leads and sales for your business. Don’t let your competitors take the lead this year. Instead, read on to discover how to develop an effective inbound strategy.

With these tips, you can generate more leads and sales before improving your ROI. Then, you can set your business up for long-term growth.

Get started with these eight essential marketing tips today!

1. Identify Your Audience

When comparing inbound vs. outbound marketing, it helps to look at things from the consumer’s point of view.

Outbound marketing tactics can feel intrusive. For example, cold calling consumers can interrupt their day. Print materials like billboards and flyers might not appear when consumers are in the mood to shop, either.

On the other hand, inbound marketing brings customers to you. With inbound strategies, you can offer consumers the information they want and need. They might feel more inclined to convert into a sale if they recognize you have what they’re looking for.

To appeal to your ideal customers, you first need to identify who they are.

Take the time to gather audience research. Pinpoint your niche audience based on:

  • Age
  • Gender
  • Household income
  • Buying behaviors
  • Location
  • Language
  • Education
  • Career
  • Paint points
  • Interests
  • Hobbies
  • Marital status

If you’re targeting consumers in multiple groups, create buyer personas. Think of each persona as a real person. How would they find your business online?

Start gathering keyword research for each audience group. Find search terms that are longer and more precise. Then, you can use your keyword research to create content your customers want to find. 

Once you’ve gathered audience and keyword research, you can personalize your marketing strategy. Personalization will help you connect with your audience. You can empathize with their experiences before drawing them to your business. 

2. Outline Your Goals

If you want to make the most of your inbound marketing strategy, take the time to outline specific goals. Go a step further by setting SMART goals.

Set goals that you can measure. Think about the results you want to obtain and how you want to obtain them. Then, set a deadline for each goal.

Make sure your SMART marketing goals also align with your overall business goals.

As you develop each goal, have a key performance indicator in mind. You can track followers, subscribers, sales, traffic, and other metrics.

Break your smaller goals into smaller benchmarks and establish deadlines. If you’re not meeting your deadlines, reevaluate your goals.

Outlining your goals can help you determine how to accomplish each one. Then, you can set yourself up for success moving forward. 

3. Update Your Website

Your website will operate as the foundation for future marketing campaigns. For example, you can direct-email subscribers to your site through a newsletter. You can use digital ads to generate traffic to your site, too. 

Then, you can use your website to begin generating leads and sales.

Sometimes, your company website is the first time people interact with your brand. Update your website to create a solid first impression.

First, make sure your website is fast, secure, and mobile-ready. Maintain brand consistency across each page, too.

Then, follow Google’s Core Web Vitals to ensure your site is user-friendly as well.

Consider working with an inbound marketing agency. They can update your website to help you generate more leads this year.

4. Start Creating Content

Once you’ve updated your website, give visitors a reason to return. For example, you can start updating your content creation strategy. Use your keyword research to create posts your customers want to read.

Try to answer their questions to demonstrate your experience and expertise. Content creation can help prove your credibility. Consumers might have an easier time trusting your brand if they recognize your expertise.

Generating brand trust could help you gain more leads and sales. 

5. Use Search Marketing

Once you start creating content, make sure it’s optimized for search engines. Search engine optimization (SEO) will improve your rankings on Google. Higher rankings can help you generate website traffic and leads.

It can also set you apart from competitors in your industry.

SEO is a cost-effective, organic inbound marketing strategy. Consider using pay-per-click (PPC) advertising, too. You can create digital ads that will appear on search engines and social media platforms.

Use remarketing ads to appear in front of previous website visitors as well. 

Nearly 70% of online experiences start with a search engine. With search engine marketing, you can expand your reach online. 

6. Stay Social

Share your content with a broader audience. Consider adding social media marketing to your inbound strategy. You can use social media to engage your audience in real-time.

Share your latest blog posts or create interactive content like polls and quizzes. You can also host contests to generate leads and followers.

Try working with an influencer this year, too. You can leverage their existing audience of followers to grow your following. Leveraging an influencer’s brand trust could also help more people trust your brand. 

7. Email Often

Email marketing can help you remain top-of-mind with customers. First, add a newsletter subscription form to your website. Consider using a lead magnet like a coupon or eBook to generate subscriptions.

Then, use email automation to send out emails throughout the year. You can send coupons or your latest blog posts to generate return traffic.

8. Recruit an Expert

You don’t have to use these tips alone. Consider hiring an inbound marketing agency this year. An experienced marketing agency will help you expand your reach online.

You can leverage their experience and expertise to make a more effective marketing campaign.

Set for Success: Effective Inbound Marketing Campaigns

Ready to set your business up for success? Use these tips when creating your inbound marketing strategy for the year. With these tips, you can expand your reach and generate more business.

Eager to start marketing with help from an experienced team? We’re here for you. Contact us today to get started.

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Marketing

7 Tips for Website Optimization in 2022

By on

February 21, 2022

- Category : Marketing

- Tags : 2022, agency, automation, beauty

There are over 32 million businesses in the United States. With numbers like this, there are likely a few businesses near you that are in your industry. These are your competitors, and their success means your failure. 

This is why marketing is so important. The world of advertising is a battle for attention. But lately, attention has been shifting online, and online advertising makes more revenue than in-person advertising. 

One of the most important types of digital marketing in the 2020s is website optimization. When you optimize your website, you bring in more customers and make your current customers happier. 

But how exactly do you get your website optimized? 

This article will walk you through some tips for website optimization. 

1. Incorporate Videos 

One of the best website optimization tools out there is video. We live in a digital culture, and if you want people to stick around on your site, you’re going to need to give people something to look at. 

The longer people stick around on your website, the higher your SEO rankings are going to be. A high bounce rate means lower SEO and more dissatisfied customers. 

Hire a great videographer to film you several types of video content. Create a background video for your home page, welcoming people to your business. Put videos on your product pages to better demonstrate to people what your products do. 

If you care about SEO website optimization, you need to start adding videos to your website. 

2. Use Social Media Influencers

Influencer marketing is one of the smartest ways to get people on your site in the 2020s. Major are no longer the all-encompassing pop-cultural figures that they once were. The internet has given rise to minor celebrities that cater to individual tastes.

It’s always better to shoot for a specific audience than to come across as generic. If you can figure out which social media influencers your customers love, you can pay these influencers to make advertisements for you. These influencers will use their own personal style to bring people in. 

Once you have these influencer testimonials, you can put them on your website. This will make your website seem like a place where things are really happening, encouraging customers to stick around. 

3. Improve Navigation 

Even if people do make it to your site, no one is going to stick around if they can’t navigate the website properly. If people can’t find the information they need fast, they’re going to go somewhere else. This is the peril of doing business in such a saturated world. 

If your site has a blog, you should have a feature that recommends them similar blog posts. If you have a products page, you need to make sure every single one of your products and services is on this page. Don’t send people on a wild hunt. 

Make sure that your “contact us” page is extremely easy to find. You want to funnel people through to making a connection with you. This is especially true if you’re not an eCommerce store, and you need to convert to a phone interaction to get the sale. 

4. Keep Your Website Fast

In the 2020s, slow, buggy websites put people off. They remind people of the early days of the internet when scams and viruses were rampant. 

Don’t put people off by the way that your website runs. Hire yourself a great website design company that can make sure all of your load times are fast. 

5. Update Constantly 

Put a system in place where you constantly update your website design. Trends move fast in the twenty-first century, and if you don’t make it a specific goal of yours to stay on top of this, your whole system could come tumbling down. A style that was popular and hip today might just become pasé tomorrow. 

Read content that lets you know what the most popular design trends in the twenty-first century are. You shouldn’t completely revamp your site based on popular trends, but you should adjust certain cosmetic features. 

It would help if you could develop an eye for which trends are the next big thing that will stick around. 

6. Design A Mobile Version 

If you don’t specifically design a mobile version of your website, you’re going to alienate a significant portion of your potential customers. 

If someone winds up on your website on their phone, they will land on your website. However, if you don’t optimize for mobile, they’ll have to navigate through a page that’s much too large for their screen. People don’t have time to write down the name of your site and remember it later — instead, if this happens, they’ll likely just find a site that suits them better. 

You avoid this problem if you design a wonderful mobile version of your site. 

7. Focus On Vocal SEO 

More and more people are searching for products and services without ever touching a keyboard. The increase in reliability of voice searches means more people than ever are going to speak instead of type when finding your site. 

This impacts your SEO keywords. 

No, search engines don’t use a different algorithm for voice searches than for typed searches. However, people speak differently than they write. Keywords that come out of people’s mouths are going to be longer, more casual, might contain some grammatical mistypes, and might even repeat a few words. 

Design your SEO specifically to attract people who are using voice search, and you’ll see your website become more optimized. 

Website Optimization Is Important

If you want your business to succeed in the twenty-first century, you’re going to need to focus on website optimization. However, website optimization isn’t always easy to understand. Work videos into your site, use social media influencers, make sure that navigation is easy and pages load fast, and stay updated to current trends like mobile optimization and vocal SEO, and you’re far more likely to do well. 

For more information on website optimization and digital marketing, contact us today. 

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Marketing

How to Market Cannabis Companies in 2022: Your Essential Guide

By on

December 29, 2021

- Category : Marketing

- Tags : 2022, agency, automation, beauty

Marijuana is a four-leaf clover. One dozen states have legalized marijuana. More than 320,000 Americans are employed in the marijuana business. Cannabis companies can expect to turn a profit. But they can also expect fierce competition, especially as marijuana becomes legalized in other states. If you want your cannabis company to succeed, you have to know about cannabis marketing. What kinds of marketing can you perform on the internet? How can you use text and visuals to promote your company? Can you run a local marketing campaign? Answer these questions and you can become a lucky marijuana entrepreneur in no time. Here is your quick guide.

SEO for Cannabis Companies

SEO for Cannabis Companies is a trending way to obtain new viewers, traffic and revenue for THC based consumer goods products. Search engine optimization (SEO) is a type of marketing that relies on search engine ranking algorithms. When someone types in keywords, the algorithm produces a list of websites based on several factors. The keywords themselves, quality of content, and visuals are three critical factors in SEO. You should create a website that contains many keywords that people use. Put them into sentences so the words seem natural. For every 500 words you write, try to include at least two keywords.

Write content that people want to read. You can write blog posts informing people about the latest cannabis products. Listicles and tutorials tend to rank highly as they help internet users perform tasks at home. You should put a photo at the top of every post you write. But the photo needs to be high-quality, clear, and relevant to your content. You can also use infographics and animations to illustrate a point in your post.

You may have heard of paid SEO. You can pay money in order to run ads or get advantages in the algorithm system. But this is tricky for marijuana companies because many websites have restrictions on drug-related content. SEO can be hard to wrap your head around. Read an SEO guide for complete beginners before you start to market yourself using SEO techniques.

Instagram and Visual Marketing

Visual types of marketing work well with marijuana marketing. You can show off the cannabis you sell and use visuals to illustrate how a person should consume your products. Instagram is the leading visual marketing platform on the internet. 40% of Americans use the platform, including 71% of young adults. You can connect easily with people interested in cannabis consumption.

The key is to produce great visuals. You should not repost stock photos or images that are not reflective of your business. You can hire a professional photographer, or you can take photos yourself. Try taking a range of images. Showing off your products is important. But you should take photos of your employees and locations. You can establish yourself as an industry leader by sharing information about the industry. This includes sharing the posts of other marijuana companies.

Follow other companies’ accounts and share their work when they do not impede your sales operations. Instagram is visual-heavy, but it is not only about visuals. You need to write descriptions and titles that convey information about your products. You can also use hashtags to organize your posts and attract users to your page.

Video Marketing

Video marketing is similar to visual marketing. The advantage is that you can narrativize better inside of videos. You can explain complicated concepts and build your brand on a more nuanced level. Video marketing is best done on YouTube. You can use a website like Vimeo and you can post your videos onto your own website. But YouTube has the most users of any video platform, so you can cast your net wide.

As with Instagram marketing, you can create many kinds of videos. You can make ads advertising your products. You can also release video guides about complicated concepts. Many people go on YouTube for entertainment, not to watch ads. You should try to make your videos as entertaining as possible, using humor when it is appropriate. The YouTube search algorithm functions similarly to the Google algorithm. You should put keywords that people use in your titles and descriptions. Make sure to attach a link to your website at the end of your videos and in your description.

Local Marketing

Modern marketing is not just digital marketing. You can draw people to your business through word-of-mouth and local efforts as well. You may be able to put up posters in buildings near your business. Get the permission of the owners to do this. You can use similar visuals in your posters that you use on Instagram, but have some text that describes what you do. See if you can sponsor an event or rally nearby. Put your company name on some free products and hand them out to attendees. Items like pens are cheap to produce and distribute, and customers will be reminded of your company when they use them.

Local marketing can be tricky because of the stigma against using and selling cannabis. Be careful with who you market to. You can target your marketing to young adults by marketing near places like bars. You can avoid local opposition by running a local SEO campaign. You can target keywords that include “near me” and your geographic location. When people in the location look for you, your company will come up and you can cater to them.

The Best Marketing Strategies for Cannabis Companies

Cannabis companies can reach out to people in many ways. SEO strategies rely on search engine algorithms to drive sales. Visual marketing can catch someone’s eye. Video marketing lets you create detailed guides and advertisements. Make sure you include calls to action with website links. Local marketing campaigns can be successful, especially if you hand out free products. Try to run a local SEO campaign so you can target potential customers instead of the general public.

You don’t have to corner the market by yourself. Forge Digital Marketing helps marijuana companies in the Naperville area. Contact us today.

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