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Marketing, Sales, SEO, Uncategorized, Website Design & Development

Why reinvent the wheel? There’s no point! Get an agency on board to create and manage your e-commerce marketing strategy.

There’s a whole bunch of reasons. One is that hiring e-commerce marketing professionals is a trend that never ends. Another is that you’ll make more money.

We see that we’ve grabbed your attention by mentioning the dollar factor. Read on, as we zoom in on reasons why you need a pro, or a team of them, to slay that strategy for you.

1. It Saves You Money

Avoid a steep learning curve — and possible failure — by trying to handle all marketing responsibilities on your own. The benefits of outsourcing rather than trying to perform certain functions in-house are well known.  Aside from outsourcing to experts with a wealth of experience and in-depth knowledge, other benefits include:

  • a more flexible balance sheet, with outsourcing falling into the variable costs category
  • increased efficiency, as you leverage an outsourced provider’s cost structure and economies of scale
  • reduced labor costs, especially in the hiring and training departments
  • the ability to start new projects almost immediately since everyone at your chosen agency is already raring to go
  • the freedom to focus on your core business and devote most of your attention to operational priorities
  • reducing risk by acknowledging that an agency knows how to avoid risk in the area they specialize in
  • gaining a competitive edge over larger companies than yours in the marketplace

2. You Get Real SEO Expertise

At Forge Digital Marketing, we go beyond traditional SEO that focuses on keyword optimization to improve rankings in organic search results. With us, you get a full technical SEO service, or website audit.

In other words, you benefit from the get-go from a code-level approach to optimize your website so that you achieve better ranking and greater visibility within organic searches. Tech SEO adapts your content, web design, and code structure so that search engines can crawl, find, and index your web pages. Other aspects of tech SEO we deal with include

  • meta content
  • page performance
  • structured data
  • device compatibility
  • digital accessibility

These aspects of technical SEO result in greater search engine visibility. Enhancing these aspects drives more organic traffic to your site. Aside from technical SEO, thought, your website content is the foundation of your e-commerce marketing strategy.

3. Keyword-Driven Content Works an E-Commerce Marketing Strategy

Building backlinks — links to your website from other websites — is part of any effective content marketing strategy. In other words, it is an inbound link. Search engines view backlinks as validation that your website content is both useful and credible.

Your credibility grows and the number of backlinks increases. Building “white hat”, or legitimate backlinks is to produce high-quality content on a regular basis results in your pages ranking higher in organic search results. 

As the mantra goes, content is king, and so are keywords. Our agency uses the latest keyword research tools to discover what keywords will work best for your business.

4. You Can Be the Best Across All Devices

Some people erroneously think that their SEO ranking remains the same across all devices. Research has discovered that this is true for only 13% of websites. Added to that, more and more users are habitually using search functions in social media platforms such as Instagram, Twitter, and Pinterest.

We use up-to-date market intel like that to give our clients the edge over their competitors. That’s another reason you should engage the pros to help you create and manage your e-commerce strategy. You instantly gain access to state-of-the-art techniques, tools, and resources.

Using an agency to develop your e-commerce marketing strategy can give you the necessary boost to get ahead of your competitors because the newest techniques, tools, and resources are at your disposal. In essence, this is agile marketing in action.

5. You Get Content Management & SEO Copywriting

Content is written using keyword strategies designed to help that content rank better for targeted search queries. Your keyword strategy should also apply to page titles, meta descriptions, and header tags, for example.

Forge Digital Marketing works out content recommendations that are custom made for you and perfectly aligned to your business goals. Our recommendations include input on

  • high-level messaging
  • a value proposition
  • social media integration.
  • publishing workflows and a schedule for you to stick to

6. You Get Marketing Experts

A lot of digital marketing agencies are hyped up on the digital side of things. But they often lack true marketing expertise. Forge Digital has well-grounded expertise in both. We have the kind of expertise you can rely on in areas as diverse as

We’ll also help you navigate your way through the benefits of incorporating geolocation and IP targeting into your advertising strategy.

Because we are e-commerce marketing experts, we are not in the least fazed by setting up and managing paid ad campaigns. A killer PPC campaign needs a lot of thought and scrutiny — both in the planning and follow-up stages.

7. Tracking, Tracing and Regular Reports

Part of any excellent agency’s service to create an e-commerce marketing strategy for its clients is regular reporting and transparency. Forge Digital Marketing gives you a set of detailed and easy-to-understand reports every month.

That way, you can track your progress, see if your KPIs are actually performing, and see what has improved and how the whole process is going. We will identify areas of CRO (conversion rate optimization) and other opportunities each month to consistently improve your approach. Read about what we have to say about SEO on our website!

Dare To Dazzle

Forge Digital Marketing is not just a bunch of geeks who know their way around all this technical stuff. We have in-depth marketing knowledge that informs the way we help you to stand out from the crowd and positively shine. Our track record with setting up an e-commerce marketing strategy for startups and SMEs is particularly good for that reason. 

Don’t be someone else’s guinea pig. Don’t be a hamster on a reinvented wheel. Make the most of everything your business stands for and produces.

If you’re not sure what that is, come and talk to us at Forge Digital. You can contact us right here!

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How to Sell Coffee: The Modern Marketer’s Guide

Are you wondering how to sell coffee in today’s world 

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Marketing, Social Media

Online sale of food and beverage in the U.S. is projected to grow by 20% within the next year. It’s not surprising that consumers have been skeptical about buying food and beverages online compared to other non-food items. However, the landscape is changing as more people are embracing the convenience of online shopping.  

What are the online food and beverage marketing tips that will set you apart from the competitors? If you have a food and beverage eCommerce site, how you market it will make all the difference. Here are some of the best tips for a successful food and beverage marketing.  

1. Content Marketing 

One of the best ways retail brands can connect with their customers is through content marketing. The growth of the internet has prompted people to shop online for stuff, including food and beverages. Why not take advantage of this trend to appeal to these consumers?

The right content will inform consumers about your brand. Content should be central to your marketing strategy. You can share relevant content depending on the season, as it will increase your visibility.

Content can range from product guides to information that would solve consumers’ potential dilemmas. While getting profit is arguably the main goal, value creation will increase your business longevity. If you are marketing food online, the type of content at your disposal is exhaustive! 

2. Pay Attention to the Changing Dietary Needs

Consumers are now more conscious about their diets more than ever. As it stands, many people have excluded several types of foods from their regular diet. One of the online food and beverage marketing tips that will set you apart is understanding these changes. 

It is crucial to cater to customers’ needs based on their preferences. Do they prefer healthier food options? Vegan? Or are they allergic to some ingredients? You can only know your customers’ needs by collecting relevant data.

With artificial intelligence, offering personalized services to customers is easier. The right tools will help you track your customers and their purchasing patterns. If a loyal customer has been buying vegetarian foods for years, it’s only reasonable to make your marketing or promotional message relevant. 

3. Create an Exceptional Experience for Your Online Customers

Online food and beverage marketing require a well-thought strategy to appeal to consumers amidst the competition. Having an awesome website is the first step towards appealing to potential customers. Your website design and visual content will form the basis of customer perception. 

Your food and beverage website should have site visitors taking a second look. If you’re not generating sales from your site, it’s probably time to think about a website redesign. Your website is your brand, and having an expert working on it can increase traffic and conversion.

It would be best to create an unsurpassed user experience for anyone visiting your website. The theme should relate to food and beverages. You can have a blog where you post authoritative content while inviting other food bloggers to post relevant content.

4. Maintain Quality and Ensure Compliance 

Most potential online buyers are skeptical about foods due to quality issues. Your online food and beverage offerings should comply with relevant regulations in your state. You will gain authority in the industry while avoiding product recalls, which can lead to losses.

The Food Safety and Modernization Act in the U.S. is one of the regulations established to ensure that manufacturers don’t provide contaminated food items. The regulation has prompted manufacturers to improve how they acquire material and design food products.

In your online food and beverage marketing, you can inform potential consumers of the steps you have taken to ensure that your products are safe. The measures you take can increase your clientele base as most people want a trusted vendor. 

5. Email Marketing for Online Food and Beverage Marketing 

If you’re marketing food and beverages online, you can do with email marketing. Subscribers often look forward to informational content about their favorite foods and beverages. Besides, your brand can use email marketing to attract customers to your website, which might lead to conversion. 

Your business needs email marketing, whether you’re an upstart or an established company. With email marketing, you’re likely to reach more consumers who are interested in your offers. Your email marketing should be valuable and appealing enough.

You can get customers’ emails from giveaway campaigns, competitions, among other relevant events. Your email subscribers should be getting first-hand information about any upcoming sales or discounts. Design your email in a compelling way; the last thing you want is having your emails marked as spam!

6. Use Social Media 

Did you know that about 3.5 billion of the world’s population is online? Most people are active social media users. When marketing food online, social media is a crucial tool that you need to embrace. 

Within a second of scrolling through your Facebook or Instagram home page, it’s highly likely that you’ll bump into a picture or video of food. Online food and beverage marketing are booming in different social media marketing. Sites such as Pinterest, Instagram, and Facebook are the best for food marketing as they highly encourage visuals.

If you’re new to social marketing, check out what your competitors are doing and get a notch higher. From the assessment, you will learn what’s trending and how other businesses convey their marketing information. Once you get the hang of it, post often and keep engaging your followers to know areas that you need to modify. 

Online Food and Beverage Marketing Is the Best Way to Land a Variety of Customers 

Given that many consumers are using the internet, you can never go wrong marketing food online. In fact, online food and beverage marketing are likely to get you more clients than you would get with traditional marketing strategies. It is crucial to note that online marketing goes beyond posting your food items on your website or social media pages.  

If you’re unsure how to execute digital marketing for your food and beverage online business, work with the experts. Within a short while, the resultant traffic and conversion will be worth the investment. 

Are you looking for digital marketing and creative services for your online food and beverage business? Contact us today for exceptional support in your project. 

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Marketing

Thus far, the year 2020 has been turbulent. Between protests and pandemics, it seems unlikely the world will ever return to the way it was. This includes the way we do business. 

As social distancing protocols are forcing us to close our physical doors, it’s opening doors of opportunity. Digital marketing has long been a part of our world, but now it’s becoming a staple of the way we do business. 

As the year 2021 approaches, you need to start thinking about the best ways to marketing and boost your kratom brand. We’re here to offer some suggestions. Keep reading for our top tips on how to market your different kratom products.

1. Website Optimization

First, let’s talk about designing a website. Your website needs to be both highly functional and aesthetically appealing to consumers. If your website falls short of consumer expectations, they’ll leave your site for someone else’s.

Your website must:

  • Load quickly
  • Be optimized for mobile devices
  • Use multiple forms of media
  • Be easy to navigate

When thinking about the layout of your website, keep it simple. Users shouldn’t have trouble finding what they’re looking for, whether it’s a product page, contact page, or blog articles.

2. SEO

There are over 30 million small businesses in America and most of them have a website. Boosting your kratom brand organically means perfecting your search engine optimization. SEO is the algorithm search engines like Bing and Google use to find relevant information based on keyword searches. 

For example, if people in your area were to search for “kratom suppliers near me,” your SEO will dictate how quickly and easily they find your store. It also applies to people looking for information (that could be found in your blog).

To boost your SEO, follow these basic principles:

  • Create a blog full of relevant articles
  • Use short-tail and long-tail keywords
  • If applicable, focus on local keywords
  • Use internal and external links
  • Use media embedded with metadata (videos, photos, images, infographics, headers, titles, etc.)
  • Get backlinks from credible websites

SEO can be a tricky field to navigate for new business owners or those new to managing their online presence. Check out our SEO services for more assistance.

3. Organic Social Media Marketing 

Did you know over 70% of Americans have a social media account? What better place to reach the vast majority of your target audience? Best of all, you can do a lot of it for free.

Organic marketing with social media can be accomplished by posting clever and engaging content that speaks to your followers or intended followers. On Facebook, you need to get your current friends and followers to share, comment, and like your posts to increase your exposure. On Instagram, it’s all about using the right tags and hashtags.

The key is to keep followers engaged and continuously drive traffic back to your website and product pages.

4. Paid Social Media Marketing

Another digital marketing strategy uses paid advertising on various social media platforms. While many new business owners tend to shy aware from anything with the word “paid” in front of it, paid social media marketing can be incredibly effective.

For example, through Facebook’s Ad Center, you can choose how much money you want to spend per day and dictate what demographic of people are being targeted by your ads. You can discriminate between age, gender, location, and more.

Finally, paid social media advertising gives you valuable feedback based on the performance of your ads. It will tell you the level of engagement each ad receives, such as link clicks, likes, comments, shares, profile follows, etc. This will help you fine-tune your advertisements to improve engagement.

5. Influencer Marketing

Becoming popular on social media isn’t easy, especially as a retail business. To gain access to a larger audience, you may want to consider influencer marketing. Influencer marketing allows you to pay popular influencers (with numerous, trusting followers) to promote your kratom brand for you.

There are several options here:

  • Trade products for shout-outs
  • Pay per post
  • Pay for monthly commitments (posts/stories/mentions/etc.)

Influencer marketing is an affiliation that can be a one-time or recurring agreement. 

6. Pay Per Click Marketing 

Like your social media profile, your online presence isn’t going to start off strong. While getting established or looking to expand your audience, it might be wise is to invest in pay per click marketing. PPC marketing allows you to post your ads on other websites.

In PPC advertising, you pay the host site an agreed-upon amount every time your ad gets clicked on by their users. You can also use PPC marketing on search engine platforms. Your links will come up at the top of the results pages and you’ll pay for each click.

7. Email Marketing

Email marketing is an effective digital marketing strategy because it caters to consumers who have already shown interest in your kratom brand. You can build an email list by offering discounts to subscribers. You can offer it via sales, landing page ads, social media posts, etc.

Then, design an email campaign designed to communicate with customers and provide them with valuable content. You should be sending relevant articles, how-tos, promotions, exclusive offers, etc. Your content needs to keep them invested in your emails.

Use your emails to subtly lead people back to your product pages to generate more sales.

8. Retargeting Advertising

Finally, consider investing in retargeting advertising. While there’s no specific evidence, it’s commonly said that a consumer needs to see an ad roughly seven times before they’re convinced to convert to a customer. Retargeting ads serve to remind people of what you have to offer after they’ve left your website.

When they come to your page, the cookies on your website attach themselves to their internet browser. When they leave your site, those cookies follow them around, popping up ads for your kratom brand everywhere they go. 

Looking to Boost Your Kratom Brand?

If you want to make the rest of the year 2020 count and secure the success of your business for 2021, we want to help. Check out the list of our services to see how we can boost your kratom brand. 

For more information, be sure to take a look at some of our other articles. And, as always, feel free to contact us with any questions.

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Advertising, Marketing

If you run a CBD company, you got in on the business at the right time.

The CBD industry is poised to explode in America. With the country-wide legalization of hemp in the 2018 Farm Bill, loads of entrepreneurs have already begun to dip their toes in the extremely profitable world of CBD products.

Touted as some kind of wonder drug, CBD appears to work wonders on various medical conditions, both physical and mental. Unfortunately, CBD still suffers from a reputational association with its psychoactive counterpart, THC. 

For that reason, the need for CBD advertising has never been greater. Today, we’re going to discuss how to market CBD products online so you can take your CBD business to the next level.

Products that help with anxiety, depression, inflammation, and even epilepsy shouldn’t make people skeptical. Fortunately, we believe that better CBD advertising can change that. Here’s how to do it.

First Of All, What Is CBD?

If you’re looking at getting into the CBD industry, here’s what you need to know:

Cannabidiol, or CBD for short, is one component of both the hemp and cannabis plants. As stated above, it seems to be a powerful substance for treating many conditions, so it’s been turned into an extremely profitable industry. The CBD oil sector is expected to be worth in the neighborhood of $20 billion by 2024.

That doesn’t mean that it hasn’t had its struggles. Because it’s so new and studies are still being conducted, most of the evidence of the benefits of CBD is anecdotal. This restricts CBD companies’ ability to advertise the way they’d like to, but there’s still a lot of optimism associated with this magical little substance.

For those that have a stake in CBD already, you know about these struggles. Let’s talk about how you can better advertise your CBD company to take it to the next level.

Finding the Best CBD Advertising Strategies

CBD advertising is a little bit different than in other marketing areas. You have to be smart and crafty to advertise your CBD products the right way. It’s all about understanding the challenges and coming up with interesting ways to move past them.

The Problem Thus Far

There are a lot of challenges when it comes to advertising a new CBD product. Here are a few:

  • Not that many people really know what CBD is or what it does. Until the public is better educated on the facts, you have to factor this lack of knowledge into your advertising strategy.
  • The public won’t know much about CBD, let alone accept it as the powerful substance that it is until research uncovers more about its benefits.
  • Despite that, the market is getting crowded.
  • There are massive branding issues for a lot of CBD product manufacturers.

Content Marketing

Developing a great content strategy for your CBD company is among the best ways to find your audience. You’ll notice with other CBD product companies that they take great care in explaining why their products are beneficial through their blog.

Since many of your prospective customers aren’t going to understand what CBD is or does, it’s important that you explain it to them. You want to have a regular stream of engaging and interesting CBD-related content coming from your company. If you establish yourself as an authority on the matter, you’ll see a boost in traffic and sales.

Social Media & Influencer Marketing

Building trust with your audience is also paramount when marketing a semi-foreign substance. You can do this by building a good following on social media and showing them the ins and outs of your day to day operations.

Giving them a peek behind the curtain will help shed light on an industry that has been closely associated with cannabis, which doesn’t have a great reputation. The more you can post about how you extract CBD oil, how you add it to your products, and how using the products is completely safe, the better you can build that trust.

To grow your social media following, you can try out influencer marketing. Since you’re likely going to start with a younger audience, it’s good to find new customers over social media. If you can’t gain their trust on your own, use the clout of someone with their own following to give you a hand.

Not only will this bring in new people, but it can help you build your brand.

Brand Building

Let’s deal with the issue of market crowding. Since there are so many new CBD companies popping up, and we’re sure to see more in the coming years, you’re going to have to take your branding to another level. Building a great brand that can both attract current CBD users and people that are thinking about using it is crucial.

Part of it will come from a great social media feed combined with a solid content strategy. If your website and socials have a great look and a consistent, powerful voice, then you can really establish your brand as a force to be reckoned with in the world of CBD.

Take a look at some other CBD companies and you’ll notice that they all have a similar vibe to them: vaguely medical, naturopathic, or associated with cannabis. If you can break the mold a little bit with something unique, you can get ahead of the competition. But, you have to make it work.

CBD Specific Marketing Pros

There’s no doubt that CBD advertising is a completely different beast than advertising for any other kind of company. The unique challenges that it presents are daunting for most digital marketing professionals, but not us. If you want to advertise your CBD company the right way, use marketers that understand the industry on a deeper level.

At Forge Digital Marketing, we specialize in CBD-specific influencer marketing, social media marketing, web design, SEO, and brand identity design. You don’t have to do the whole digital advertising thing on your own, hire a company that can help you promote your CBD products the right way.

Explore CBD Marketing Tactics here.

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Blogging, Email Marketing, Marketing, Social Media, Video

Constantly producing high-quality content that is desirable is quite challenging, so make it a little easier on yourself by repurposing that content — turning it into other formats! We call this a content repurposing framework.

Studies reveal that while half of marketers struggle to produce enough content, only 29% repurpose content strategically.

Sounds like a huge area for opportunity right?

You are correct!

So consider spreading your brilliant content as far as possible and learn how to maximize its use to maximize your traffic!

Here’s how to repurpose your content:Canva for content repurposing - How to repurpose content marketing - Forge Digital Marketing | Naperville, IL

1 – Create content with the idea of repurposing it for something else.

This will make it easier to divide and mold it the way you want for another medium.

In addition, creating something with the idea of ultimately using it for something else gives rise to all around better content.

Content can be longer and more in-depth, dividing into sections as needed. This way, your audience will not feel like you are cutting corners.

It is equally important to create graphics with the intent of repurposing. They need to be embedded inline with your post and go along with your social channels.

If you lack resources of a professional graphic designer, consider using an online tool like Canva which allows you to create one image and size it for multiple applications like social media channels, blog images, and more.

 

2 – Make scroll-stopping content

Make that content (on whatever medium) really awesome.

Like, 10X content–ten times better than anything ever produced.

So it will probably be pretty lengthy.

Start with strong keyword research (obviously). You don’t want to spend a lot of time creating something no one really cares about or will search for on the internet.

Implement the Skyscraper Technique, coined by Brian Dean of Backlinko, so your content is extra mind-blowing.

Study similar content that ranks for your chosen keyword  (check out Neil Patel’s free tool, Ubersuggest) and fill in any missing information and/or offer new ideas to make your content extra desirable. Stay relevant and scatter keywords that will harness good traffic throughout.

Neil Patel - Ubersuggest
3 – Use convenient tools to help you repurpose content

Repurpose, repurpose, repurpose!

There are tons of tools to make turning your pre-existing content into something else more seamless: 

PrintFriendly will transform your blog post into PDFs. Just paste a URL and click a button. It is free!

SlideShare is also free and turns any article content into a slide deck.


4 – Turn written word into easily consumable video

 

Turning written words into video clips can be a lot more tricky if you don’t have an in-house video editing person. However, it’s very worth investing in video editing or animation services as it often takes a while longer to read something than to watch it. 

Did you know? Customers who watch video from your company are 2-3x more likely to convert than those who do not.

Consider creating explainer videos or star on screen yourself! Work on a condensed script so that you do not appear clueless in front of the camera.

Videos are a great way to show, not tell. You can further repurpose videos on different platforms. Publish on Facebook or on LinkedIn, or even make a YouTube mini-series with strong calls to action at the end of each clip to attract traffic.

 


Do you repurpose your content? If so, leave a comment below with your best tip or hack!

Need help boosting your content marketing strategy? Request your free discovery call with the Forge team now.


 

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Marketing
Have you ever thought the best way to market your newest product is to launch it into the freakin’ cosmos with the help of Rob Lowe? In what seems like an ever-higher standard to do the craziest, wackiest thing one can do to grab millennials’ attention, KFC is boldly going where no chicken sandwich has been before: space. Whaaaaat? I can think of a million things that may be more beneficial to launch into space, but hey, I’m not a multi-million dollar chain with money to blow on Chicken Sandwich Space Expeditions™. So what exactly is the plan, anyway? According to Kevin Hochman, KFC’s chief concept officer, “I have no idea how we’ll launch a chicken sandwich into space, but the marketing team thinks they can do it…” Well, okay. Good enough for me! In the playful advertisement, Rob Lowe, who is officially the newest Colonel Sanders (Yeah, I know, how much are they paying him?), gives an inspiring speech about how they’re taking the Zinger sandwich to – ahem – new heights.
If there’s one thing to be taken away from this, it’s that KFC is trying its darndest to get back in the spotlight. Nobody really talks about KFC anymore, at least, I know I don’t. So, what’s a chicken chain to do but dream up a huge publicity stunt starring their new, wildly popular chicken sandwich: The Zinger? Wendy’s has their “never frozen” beef, Chipotle has GMO-free food, Burger King has their flamed-grilled burgers (what does that even mean?) and KFC has, uhh… a chicken sandwich in space? Despite the hilarity of it, it’s actually proving effective in providing plenty of media coverage and exposure for the brand. Millennials and Generation Z are eating this kind of off-brand marketing up. Gone are the days of advertisements extolling features, benefits and wholesome family fun. Nope! We’re launching things into the freakin’ galaxy now. I wish I wasn’t serious, but I do believe this is the direction advertising is going. Nothing is too ridiculous, too unfeasible, for our industry giants to try. Advertising spending is only going to increase, and as consumers are forced to filter through more and more options, brands and their agencies are going to have to get very creative in their schemes to get consumers hooked. Robe Lowe sums up the feelings of this campaign quite nicely: “There is one question that will be able to answer with certainty very soon: Can you actually launch KFC’s world-famous Zinger chicken sandwich into space? The answer is: We certainly hope so. Our entire marketing campaign depends on it.” Craving more marketing knowledge with your Zinger? Check out these articles!
Why Advertising Has Shifted From Product Features to Brand Persona
That One Time Don Draper Collaborated With David Miami
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