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Marketing, SEO

About 72% of marketing chiefs now say that the importance of marketing has increased in the last year. It’s no wonder global advertising revenue is forecasted to hit a record 2021 billion in 2021. That figure will grow even more in 2022.

Effective marketing can help you connect better with consumers, keeping you ahead in an increasingly competitive marketplace. But with the marketing world so dynamic and always changing, many business owners find it challenging to keep up.

One way to stay on top of marketing in your company is to partner with a top marketing agency. Many businesses already do so, with 54% of today’s companies using third-party agencies to connect with customers.

But before you hire a marketing company, it helps to know what such a company can do for you. In this blog, we highlight eight key areas a marketing agency can help you in. 

Let’s delve right in.

Branding

Your brand identity is vital to your business. It serves as a unique representation of your business and can help strengthen your relationship with customers. A strong brand identity can help make you more competitive.

Your marketing agency works with you to determine which marketing strategies can best represent your vision and brand identity across different marketing channels. They help you create an individualized brand voice, as well as a perfectly designed logo and unique graphics for your company site. 

Ultimately, your branding agency helps you forge a brand identity that stands out in the marketplace. They also help ensure that your branding stays clear and consistent across all your marketing channels.

Content and Copywriting

One of the top 2022 digital marketing trends will be the focus on high-quality content. That’s why you need to review your current content marketing strategy to check whether it’s up to snuff. 

Marketing companies are experts when it comes to creating content that engages with audiences. They can help ensure that your content boosts your business’ position as a thought leader within your industry.

The right marketing agency will have seasoned wordsmiths that help create top-quality copies for your company blog. Such content helps give your company a unique and powerful brand voice. Whether it’s emails, landing pages, web pages, newsletters, or press releases, you can count on your marketing agency to come up with content that communicates effectively with your audience. 

Search Engine Optimization (SEO)

Having a wealth of top-quality content does you no good if the content is not visible online. That’s why SEO is an indispensable part of any successful digital marketing campaign. SEO helps ensure that your website, content, and offerings show up quickly in SERPs.

A marketing agency has the SEO experts you need to carefully audit your website and content. These experts implement effective strategies to optimize your site. In doing so, your content gets to rank higher in major SERPs, which in turn drives organic traffic to your company website. 

Website Design

Your website’s design plays a massive role in how users view you. About 94% of visitors will form their impression of your overall website based on its design alone. When you hire a marketing agency, their web developers will get to work bringing its current design to the next level, so it serves your company well.

Some of the web design services that you can expect from your marketing agency include:

  • Graphic design
  • HTML coding 
  • Web interface development (UI)
  • SEO

With superior web design, you can reduce bounce rates and enhance click-through rates.

Social Media

A top marketing company will also provide social media marketing services. The vast majority of internet users are active on social media platforms, with billions visiting these sites every day. A solid social media marketing strategy can help you connect with these users.

The marketing agency you hire will most likely provide professionals who can effectively get your business’s social channels up and working. They will help you curate top-notch content and media that keep users highly engaged on your social platforms.  They can also help ensure that you have a knowledgeable person to manage your social media platforms at all times. 

PPC Marketing

Pay-per-click advertising is among the most effective tools you can use to advertise your company’s products or services. This concept involves paying publishers whenever a user clicks on your advertisement link.

Your marketing agency can provide a professional who’s an expert in PPC to help create top-grade ads on search engines and social networks. They can help identify which channels are the most cost-effective and productive for your PPC campaign.

Email Marketing

The benefits of email marketing are many, including the fact that it has one of the highest ROIs in the world of marketing. A robust email marketing strategy can help you boost your sales tremendously. 

Let a professional marketing agency take over your email marketing efforts. They can help design your messages to ensure that you’re engaging well with every sector of your audience. Among the email marketing services you can expect from the agency include:

  • The creation of email blast
  • Email automation
  • Newsletters
  • A/B testing 

A marketing agency adds a professional touch to your email marketing, helping optimize its unquestionable power.

Take Your Marketing to the Next Level With a Marketing Agency

One of the most powerful marketing tips available to businesses is to work with a marketing agency. These agencies use their expertise, experience, and resources to create a marketing campaign that delivers tremendous results. With their support, you can be sure to meet and exceed all your marketing goals.

Are you interested in elevating your marketing campaign? Contact us today and learn how we can help.

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eCommerce, Email Marketing, Marketing
One of the top challenges marketers face today is innovating their marketing strategies. Other top challenges include engaging customers in real-time and creating a cohesive customer journey. Following the latest digital marketing trends could help you overcome these challenges. Here are eight important trends to consider using in 2022. Following these trends can help you get ahead of the competition. Meanwhile, you can remain relevant, attract more customers, and set your business up to grow. Don’t fall behind the times! Instead, give your digital marketing strategy the boost it needs. Discover the latest trends with this guide today.

1. Artificial Intelligence

Artificial intelligence (AI) is empowering many different digital marketing trends this year. Companies can use AI to streamline operations or automate simple tasks. Automation can save your team valuable time and energy. Instead of wasting time on simple, repetitive tasks, you can automate those tasks to boost their productivity. An increase in productivity can improve your output. Your bottom line could improve as a result. Consider using AI to personalize your email marketing strategy. You can automate emails based on specific user behaviors. For example, you can use AI for digital marketing eCommerce. If someone abandons their cart, you can automatically send them an email. The email will show consumers the specific product they forgot. You can also use automation to send customers product recommendations. AI could enhance your content creation strategy, too. Automation components of your pay-per-click (PPC) advertising strategy could save you valuable time and money as well.

2. Influencer Marketing

Consumers want to choose brands they can trust. As a result, many consumers turn to recommendations from their peers. As you explore the latest marketing trends, consider using influencer marketing this year. You can find an influencer your ideal customers already know and trust. An influencer can promote your product, service, or brand. Their recommendation could help you generate more leads and sales. Influencers already have a strong following of loyal consumers who trust their recommendations. You can leverage their existing reach and brand trust. Consumers might feel more inclined to trust your brand as a result. Consider using influencer marketing as part of your social media marketing strategy this year.

3. Chatbots

Some of these digital marketing trends go hand-in-hand. For example, the growth of artificial intelligence created new improvements for chatbot marketing. Chatbots and virtual assistants allow businesses to automate their customer service. Automation can ensure consumers receive the help they need, when they need it. They no longer have to remain on hold for help from a support agent. You can use chatbots on your website, social media accounts, or other platforms to handle customer inquiries. Consider automating a chatbot to answer frequently asked questions. If the consumer has a more complex issue, the chatbot can direct them to an agent. Simplifying the customer’s online experience can improve their experience. You can offer them the ease and convenience they’re looking for online. Otherwise, consumers might get frustrated if they’re left to remain on hold for too long. If they struggle to find answers to their questions, they might take their business elsewhere. You can also use AI to personalize the customer’s online experience. Instead of treating consumers like a number, personalization allows you to treat them like a person. Consumers will remember their positive interactions with your business. They might tell friends and family members, allowing you to benefit from word-of-mouth marketing.

4. Personalization

About 74% of people get annoyed when website content doesn’t appeal to their interests. Consumers might leave your brand for another if you don’t personalize communications. As you start using these trends, try to personalize your overall marketing strategy. Create content and messages for distinct buyer personas. Show consumers you understand their unique wants, needs, and pain points. You might have an easier time connecting with customers on an emotional level. Personalizing could improve your marketing strategy by generating eight times the ROI. It could lift sales by 10% as well.

5. Shoppable Posts

If you want to enhance your social media marketing strategy this year, consider creating shoppable posts. Consumers want an easy, convenient, fast online experience. Shoppable posts can improve your digital marketing eCommerce strategy. Consumers can make a purchase straight from social media platforms like Instagram. They won’t have to visit your website, find the product, and waste valuable time. Instead, shoppable posts streamline the experience. You could generate more sales as a result.

6. Hybrid Events

The pandemic forced businesses to close and follow social distancing requirements. In response, more marketers hosted virtual events to reach customers online. Today, virtual events are still an effective way to engage customers in real-time. Now that businesses are opening back up, you can still use virtual events to engage and attract customers. Instead of remaining completely virtual, however, more businesses are creating hybrid events. Hybrid events will allow you to engage customers online and in person. You can still reach consumers who prefer to interact from the comfort of their own homes. Meanwhile, you can also cater to audiences who prefer in-person interactions. You can use technology like AR and VR to create an immersive experience for customers, too.

7. High-Quality Content

One of the benefits of digital marketing is its ability to demonstrate your experience and expertise. Demonstrating your expertise could help brand trust grow. Consumers might feel more confident in shopping from your brand as a result. To demonstrate your expertise, consider updating your content marketing strategy. Create blog posts that provide consumers with helpful advice and tips. They’ll start to rely on you for help in the future.

8. Cookie Alternatives

Consumers want greater privacy protection and more control over their data. As a result, Google announced a plan to phase out support for third-party cookies. You might need to gather and exploit first-party data in the future as a result. You can use tools like FLoC and Google’s Privacy Sandbox to accomplish your personalization goals instead.

Set for Success: 8 Essential Digital Marketing Trends for 2022

Following the latest digital marketing trends can help you stand out from the competition online. You can improve your marketing strategy and start reaching more customers. As you expand your reach, you can generate more leads and sales. Set your business up for success by following these trends today! Need help leveling up your marketing strategy? We can lend a hand. Contact us today to get started. ecommerce marketing service
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Marketing
Are you looking for ways to provide an uptick on your marketing tactics in 2022? Do you wonder whether your eCommerce website is currently getting the exposure that you’re paying for? If so, then you need to learn all about the most effective eCommerce marketing tactics. Doing so can help you get more skin in the game. You’ll be there at every phase of the customer journey to help them solve their biggest pain points. It can help you see the highest sales conversions you’ve ever witnessed! See below for an in-depth guide on the most effective eCommerce tips that you should use in 2022.

1. Prioritize Email Marketing

Generally speaking, if an eCommerce company only has time to focus on email marketing or social media marketing, they’ll opt for the latter. They think that the trendiness of the latest social media platform is too enticing to pass up. But here’s a question no one is asking: what if that social media platform disappears? What if, all of a sudden, that form of social media is shut down. You would lose all of your progress. You’d have spent all this time building a base of followers with nothing to show for it. If you think that’s unrealistic, think again. That’s exactly what happened several years ago when the social media app known as “Vine” was shut down overnight. Thousands (if not millions) of social influencers lost everything. Their content, their followers, all of it. Meanwhile, email marketing is thriving more than ever. With an effective email marketing strategy in place, your company can reach a wider audience, boost repeat sales, and measure all of your progress with key analytic tools. Many successful eCommerce businesses use email marketing as a way to nurture their leads. Whether they’re considering buying from you for the first time or stocking up on your products, your email marketing for eCommerce can push them over the edge.

2. Create Sustainable Success With SEO

There’s often a huge misconception when it comes to search engine optimization (SEO). Most companies believe that its only purpose is to help you reach the top search results on Google. While that’s certainly one reason for SEO, it isn’t the end goal. The end goal is to provide your eCommerce business with a sustainable form of passive marketing. This is one of the best ways for you to receive passive income, or as Dan Miller would say, “SWISS dollars” (stands for “Sales While I Sleep Soundly”). For example, let’s say that a person types “how to lose weight” into Google. He then comes across an article on “5 effective ways to lose weight fast”. The article is on an eCommerce website that sells workout equipment, workout programs, and so on. The eCommerce website can use that article (and others like it) to direct their readers towards the products and services that can help solve their biggest pain points. As you roll into the year 2022, make sure you’re prioritizing SEO. You can team up with a trusted eCommerce marketing agency to start building your search engine optimization. But remember, SEO is a marathon, not a sprint. it may take 4 to 6 months to see results, but the sustainability makes it worth the wait!

3. Increase Video Content

Imagine if someone were to set two identical smartphones in front of you. One phone has a still image of a product and its selling points on it, while the other phone has a video advertising the same product and why you should purchase it. Which one is going to grab your attention? The video content, of course! Customers always gravitate towards video content. Even those that enjoy reading blog posts, articles, and case studies would rather watch a video on it. Heading into 2022, assess your content. What forms of content can you turn into a video? How can creating a series of how-to videos assist your brand? Video content makes your eCommerce website more attractive and personable. It will help your clients retain the information you share and generate more action.

4. Use Analytics to Drive Conversions

What if you could make an educated prediction on how well a piece of content would convert before you posted it? What if you could alter the course of your content based on customer activity? Both of these things are possible with website analytics. You can get a firm understanding of what’s working and what’s not, then alter your eCommerce marketing strategy to produce better results. The best part? You don’t have to do it alone. Here at Forge Digital Marketing, we can help you understand your analytics and respond to the information it’s giving your brand.

5. Provide Insight for Your Customers

As author John Meese points out in his book Survive and Thrive, we are no longer in the age of information; we’re now in the age of insight. Customers don’t just want a collection of statistics anymore. They want that information analyzed and presented to them in a way that helps them understand. Gear your eCommerce marketing towards providing insight into your content. What is going on in your industry? How do your products solve that problem? How will your products help customers make see better results?

Use These Ecommerce Marketing Tips to Your Advantage in 2022

Now that you have seen an in-depth guide on how to create an effective eCommerce marketing strategy for 2022, be sure to use this information wisely. Take the time to read this article for even more information on how you can improve your SEO with video marketing. Reach out to us right away and build a stronger eCommerce business through effective marketing tactics. ecommerce marketing service
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Email Marketing, Influencer Marketing, Marketing, SEO

The world is finally turning an eye toward the amazing physical, mental, and emotional health benefits of cannabis. The majority of US states have opened the door to CBD, and even THC cannabis products. Of course, some states are freer than others to sell, buy, and consume these products. 

It’s only natural for dispensaries to be popping up all over, particularly in places where there are fewer regulations regarding cannabis products. While this is ultimately a good thing, it can also make it more difficult for people like you to grow your dispensary. You have more competition now than ever. 

The question is how to market your dispensary for maximum lead generation and sales. How can you ensure you’re continuously bringing customers to your store (online or in-person)?

We want to help you answer these important questions. Keep reading for a complete guide on how to market your dispensary. 

Website Desing and Development

First, let’s focus on your website. The vast majority of Americans have taken to online shopping. Even if consumers prefer to buy cannabis products in person, you can bet they’ll be researching “dispensary near me” online first. 

Therefore, you need to develop an easy-to-use website to establish your online visibility. Not only does your website need to be intuitive and visually stimulating, but it also needs to be highly functional. Consumers shouldn’t have any problems finding contact pages, products, or blog content. 

Furthermore, your website needs to be optimized for mobile devices. Over 85% of Americans have smartphones, which they will use to access your site. If your site isn’t optimized for these types of devices, it will load slowly, be improperly formatted, and be more difficult to navigate. 

Search Engine Optimization

Having an excellent website is key. Yet, this is only half of the equation. You also need to implement an SEO strategy to drive traffic to it. 

Search engine optimization is the “behind the scenes” coding embedded in your site via keywords, meta descriptions, link-building, etc. It’s the coding used by searching engines (Google) to find the most relevant content for users. 

The better your SEO rankings are for local and industry-specific keywords, the more qualified leads you’ll generate through organic search engine searches. For example, someone looking for a “recreational dispensary near me” is more likely to click on your site if it comes up in the first few results. 

You can increase your SEO visibility by registering your site with Google My Business, developing a blog on your site full of relevant content, using link-building strategies, and more.

We recommend working with a professional SEO agency to ensure you’re ranking high on Google, Yahoo, Bing, and other search engines. Otherwise, consumers are likely to choose your competitors, rather than shopping at your dispensary. 

Social Media Marketing 

Few people would challenge the importance of social media, both in our personal and professional lives. Sure, some people avoid it in their personal lives, but your dispensary needs a strong social media presence.

We recommend starting with Facebook, Instagram, and Linked In. However, YouTube and Tik Tok are also incredibly popular apps.

Through these platforms, you can post organically to showcase your products, talk about the science behind the medicine, communicate with consumers, and more. This way, you can slowly build a following of devoted customers. 

However, you should also look into paid advertising, like Facebook Ads. These ads have the ability to expand past your organic influence into a specific group of consumers (your target market). Facebook ads will also show you exactly how well they performed based on viewer engagement. 

Influencer Marketing 

As long as we’re talking about social media marketing, we need to talk about influencer marketing. In the beginning, your social media profiles won’t have thousands of followers. It takes time and concentrated dedication to get to an elevated status or have a large following. 

In the interim, consider working with social media influencers who have already developed a large following of people. They can promote your products for you, which gives you access to their audiences. In some cases, this means hundreds of thousands, if not millions of people. 

In return, you can pay them for each post or provide them with free products. Influencers charge differently based on their standards, the number of their followers, their engagement rates, etc.  

Product Marketing 

When it comes to selling products online, imagery is a fundamental aspect of making a sale. Customers want to see what they’re buying. 

Of course, it’s not like trying to list a house online where you need to showcase every room at various angles. However, if you’re selling gummies, having professional photos taken of them to make them will make them more appealing to consumers. 

This includes investing in high-quality graphic designs for your packaging and labels. In the world of product sales, it’s all about appearances. 

Email Marketing

Email marketing is vital in today’s business world. This is for several reasons. 

First, people are always connected to their phones, tablets, and computers. If someone has subscribed to your email, you have direct access to them at all times to market your dispensary. 

Secondly, most consumers need to be reminded of a product or service several times before they decide to purchase it. By sending emails once a week, you can constantly remind people of what you have to offer. This is also a great way of promoting new products, special discounts, and more. 

Finally, email campaigns provide another way to share your content with your target audience. It isn’t always about making a sale. 

You can use your email platform to provide valuable content to your subscribers. This includes health information about CBD and THC, product guides, tips on how to ingest cannabis, and more. Ultimately, this content will serve to present you as an authority and build more credibility among your audience. 

Looking to Maximize the Potential of Your Dispensary Marketing?

There is no shortage of ways in which you can grow your dispensary. Some are better than others. But ultimately, it depends on your target market, your marketing message, and your products. 

We hope our marketing guide helps you establish a strong online presence to increase your leads and make more sales. And if you need help, that’s okay. 

That’s exactly what we’re here for. Contact us today to learn more about our services. We would love to help you put your dispensary on the map. 

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Marketing, SEO

The U.S. Ecommerce market is expected to top $900 billion by the end of 2021, meaning more and more businesses are selling their goods online. Standing out amongst the noise is therefore crucial for many shops, especially during an era fraught with lock downs, social distancing and the new WFH revolution at hand.

In terms of differentiating yourself from your competition, Ecommerce search engine optimization is one of the best ways to do so. But how is Ecommerce search engine optimization different from regular SEO?

That’s what we’re here to look at today. Read on to find out more about Ecommerce SEO. 

What Is Ecommerce Search Engine Optimization?

Search engine optimization is the process of creating organic traffic to your websites from search engines like Google or Yahoo. It’s all about landing higher on people’s search engine results page (SERP) to get noticed better by potential customers looking for your products and services.

Most consumers won’t look past the first SERP (page 1) to find what they want. If they can’t see what they need, they’ll just choose another search engine keyword.

That’s why Ecommerce SEO is so crucial. The higher you rank in people’s searches, the more organic traffic you get. This means more traffic, which leads to more conversions and higher sales. 

How Is It Different From Regular SEO?

Search engine optimization is used in many different contexts. For example, a blog writer might use SEO to get more clicks and likes on their content.

For Ecommerce sites, their SEO will fundamentally be different from others because of their intent. You want to generate organic traffic to get people to buy your products. You want the search intent to match the keywords your website ranks for. So the purpose of ecommerce SEO is to go beyond obtaining traffic but researching keyword opportunities to align with consumer psychology. 

As such, there are a few unique ways SEO is used by Ecommerce businesses. Let’s break them down here:

Product-Focused

When ranking higher on search engines, you need to find keywords that people are constantly typing into Google. For your Ecommerce SEO, you need to find keywords that are focused on your products. 

This means finding those keywords and incorporating them into your homepage, descriptions, blog posts, and other copy. We take this a step further by keeping in mind optimizing meta data and schema data to further inform Google and other prominent search engines about the contents of your product pages. You have to target keywords crucial to your brand that are also high-ranking.

Identify Buyer Intent

When it comes to SEO, there are mainly four types of intent that a buyer exhibits: informational, navigational, commercial, and transactional.

The first one has customers looking for general information. The second type means a customer is looking for a specific service or brand. 

Commercial buyers are looking for a product but haven’t decided whether or not to buy it. Transactional buyers are looking to make a purchase here and now.

Transactional buyers are obviously the most valuable as an SEO target. By honing into keywords like “buy a camera” or “buy shirt,” you can find these buyers and increase your sales. It’s even more important to pay close attention to transactional aligned keywords in the age of Amazon where 1-2 results typically are owned by the ecommerce giant. Ask yourself, are you losing out to Amazon? If so, it’s time to get serious about your ecommerce marketing.
ecommerce-seo-agency

Developing Ecommerce SEO Strategy

When developing your Ecommerce SEO strategy, start by tracing the amount of traffic your individual pages are getting. Which ones are getting the most traffic? Do you want a specific page to get more viewers?

SEO also isn’t a one-time ordeal. You’ll constantly have to search for keywords, tag them onto images, or add metadata.

Creating this workflow might be too much for you to handle, so calling on an Ecommerce SEO company is valuable here. You should also keep an eye on the competition to see what they’re up to in terms of SEO.

Leverage Ecommerce SEO Today

Boosting organic traffic on your site means higher conversions and greater sales. Use this Ecommerce search engine optimization guide to improve your overall sales today!

Looking for reliable Ecommerce SEO services? Contact us today and we’ll get you started on a solution right away!

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Marketing

Inbound marketing is one of the best ways to attract an audience and convert them into customers. Yet what is inbound marketing in practice? What is the difference between inbound vs outbound marketing?

In this guide, we’re going to take a look at the different methods of inbound marketing that you need to be using to create a successful inbound marketing strategy. Are you ready to learn more? Then let’s get started.

What Is Inbound Marketing?

We’ve taken a look at what inbound marketing is on a surface level. However, it gets far more complicated.

There are a few key stages to inbound marketing that take your audience from being unknowing strangers to enthusiastic customers. These four stages are:

  1. Attracting an audience
  2. Converting them into leads
  3. Closing the sale
  4. Making them enthusiastic about your company

In this guide, we’ll take a look at each of these stages in more depth.

How to Attract an Audience and Turn Them Into Leads

If you want to attract an audience, you need to increase website traffic. The key to this is great content. 

There are a lot of different kinds of content that you can create for your website. These include blog posts, analysis of your industry, white papers, and ebooks.

The key to creating content is to make sure that it’s well-researched and well-written. It needs to be expert-level content, as this will attract more backlinks, which will improve your position in search engine results pages (SERPs).

When you’re creating the content, you also need to make sure that it boasts the right keywords. To do this, you’ll need to carry out keyword research and find keywords that aren’t too competitive but that a lot of people search for. You’ll then need to incorporate these keywords into your content.

By demonstrating your expertise, you’ll be able to make this audience into leads. Then you need to use your marketing to boost your sales.

Helping Your Leads Become Customers

To help your audience become customers, you can use more content to put your products or services in the best light. For example, you could create a comparison video where you show why your product or service is better than your competitors. Comparison images and topical expert guides can also demonstrate why you’re the right choice for your leads.

Making Your Audience Enthusiastic

After you’ve turned your leads into customers, you want to make sure they’re enthusiastic about your customer. You can use a number of marketing strategies to accomplish this, such as emailing your customers after they’ve purchased your product or service. Email them guides showing them how they can make the most of their purchase or give them discount codes on their next purchase.

The aim of this is to spread word of mouth about your business and attract online reviews, which are extremely valuable

You Need Inbound Marketing

At the start of this article, we answered the question “what is inbound marketing?” and we hope that you now feel a lot more informed. Inbound marketing is an essential part of your content funnel and is essential for any modern business.

If you’d like some help creating content and coming up with an inbound marketing strategy, we can help you. For more information, get in touch with us today!

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Email Marketing, Marketing

23 billion text messages are sent every day across the world. That’s a lot of texts – and a lot of opportunities for businesses to market their products and services.

Keep reading to learn about SMS marketing and the steps you can take to start building a successful SMS marketing campaign for your company!

What Is SMS Marketing?

SMS marketing is also referred to as text message marketing. It’s when businesses send promotional campaigns or other messages via text message. These messages are permission-based, meaning customers have opted-in to your communications. This creates highly targeted marketing lists with customers that want to engage with your business.

Why Use SMS Marketing?

With smartphones seemingly everywhere, SMS has become one of the most useful marketing tools available. With a 98% open rate, SMS has also become one of the preferred methods of communication of smartphone users.

SMS messages have a staggeringly high engagement rate compared to other marketing channels. By using SMS marketing you can be sure that your target audience will read your messages and can count on a high return on investment.

Steps to a Successful SMS Marketing Campaign

Now you understand the basics of SMS marketing and why you should be using it! Let’s jump into how to launch a successful SMS marketing campaign for your business.

1. Get Your Team in Order 

First things first. To start an SMS marketing campaign, you need to make sure you have the right resources in place. Some of the skills you’ll want to make sure exist on your team are:

  • Digital design
  • Social media
  • Promotions experience
  • ROI analysis

Once you have the right team, you’ll need to set objectives and get everyone on the same page. It’s important to understand what the team wants to accomplish with the SMS marketing campaign. Are you trying to drive more traffic to your website? Or do you want to boost the sales of a particular product?

No matter what the primary objective is, be sure to clearly identify it before you launch your campaign. That way the messaging can be framed around the objective and your team will be more successful in accomplishing it.

2. Keep It Short

Consumers typically look for convenience and aren’t going to spend a lot of time reading a lengthy marketing text message. Maybe that’s why SMS marketing messages are limited to 160 characters. If you can get your message across in less, that’s even better.

You need to get to the point of your message quickly and make sure it’s clear. Using clear and concise language can help with that. Avoid using abbreviations and only use all caps sporadically to emphasize certain words.

Be sure you are giving your customers all the pertinent information they need. For example, if you’re marketing a sale, you should include when the sale ends. There is a higher likelihood that your customers will take action if they have the information they need.

3. Timing Is Key

Understanding when and how much to text your customers is key to a successful text campaign.

The majority of text messages are read within three minutes of when they’re received. This gives you an indication that SMS marketing is most effective when it creates a last-minute impulse for your customers. If you’re promoting an event or hosting a sale, send the text message a few hours before. Your audience is likely to forget about your event if you send it days in advance.

During the beginning of your SMS campaign, you can test sending messages at different times to see when your audience is most responsive. This will help inform your strategy going forward.

The frequency of messaging is another piece of timing to take into consideration. You don’t want to spam your customers – sending too many messages will push some people to stop engaging or completely opt-out of your campaign. A good rule of thumb for text message marketing is to stick to 1-2 messages a week at the most.

4. Be Exclusive 

Creating a sense of exclusivity is one of the best ways to attract customers to an SMS messaging campaign and keep them engaged. You want to make sure that offers made through your bulk SMS marketing are unique and unavailable to people who aren’t subscribed.

5. Use Call to Action Buttons

The whole point of an SMS marketing campaign is to get your customers to engage, interact, and act on the text messages you send them. A great way to do that is to use calls-to-action in your texts.

For example, if you are pushing out a discount code through the SMS channel you can ask customers to “show this text” in-store to get the discount. This is an easy way to get customers to engage with your text marketing and promotions.

Other calls-to-action include “click here” for more information or running “text-to-win” competitions where you ask customers to text in order to enter the contest. Both of these tactics will drive traffic to your site and can increase sales.

6. Integrate With Your Other Marketing Strategies

Your SMS marketing campaign shouldn’t exist in a vacuum. Integrating it with your other market initiatives will provide a couple of benefits. You’ll ensure all your marketing campaigns are consistent across channels and it gives you more ways to promote your SMS campaign.

If you already use email marketing, you can send an email that shares how to opt-in to exclusive deals and information your company has to offer. This will help you reach more customers by expanding your marketing campaign through various channels.

7. Record and Analyze Data

Collecting data to determine what is and isn’t working in your marketing campaign is crucial for success. Take the time to analyze results and figure out which of your SMS campaigns were successful and which ones could use refinement. Comparing different outcomes can help you create an approach that drives the best results for your company.

Launch Your SMS Marketing Campaign

Are you ready to get down to business and launch a successful SMS marketing campaign? With the tips in this guide, you’ll be on your way to increasing customer engagement and loyalty.

If you’re looking to take your text messaging campaign to the next level, contact us at Forge Digital Marketing and Creative to learn more about our SMS marketing services!

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Email Marketing, Marketing, SEO

Did you know that 14% of Americans use CBD? That is a huge market to tap into.

To do it, you need to think about your CBD marketing strategy. Certain marketing strategies can be helpful when marketing hemp. The most important part is to do it right.

Are you interested in finding out what business marketing strategies can help you grow your cannabis business? We’ll explore how to expand your audience in this article.

Practice SEO

In any business, having an SEO company by your side is crucial. In CBD product marketing, it’s extra important to use SEO practices.

By identifying keywords that your audience uses, they’ll find your website organically.

SEO can come in two different types, on-page and off-page. Working on both will help to boost your business website’s rank and credibility on search engines.

The higher the rank, the more likely you’ll start benefitting from organic traffic. This is invaluable as you don’t have to pay for organic traffic.

In the world of cannabis marketing, this is important. Usually paid ads and other promotion methods are prohibited in this space.

Email Marketing

Building up your email marketing campaigns is essential for success in the CBD industry. With email subscribers, you already know that they’re interested in what you have to offer. You just have to leverage this so that you can make more sales and bring in more customers!

They’re a great tool for creating relationships with customers who are already familiar with your cannabis brand. They’re also great for bringing them back to your website.

If you’re in need of a CBD compliant email platform, we whole-heartedly recommend Klaviyo.

Keep ‘Em With Content

Content marketing is a powerful tool that you should use when marketing hemp. It can establish you as an authority figure within your niche and make you the go-to source for accurate information.

Remember when we spoke about SEO earlier? It’s a practice that should also be applied in your content marketing of CBD.

SEO allows users to find your content in the form of blogs on your website so that they can get the answers they need. Your blogs should also lead them to take action on your website after getting answers.

With this tool, cannabis marketing becomes much easier.

Want to know why we’re the content pros for you? Check out our ranking on bestmarijuanaguide.com.
social marketing | best cannabis marketing | best Cbd marketing and advertising

Influencer Marketing

The new way of making more sales is by using influencer marketing. Finding a candidate that fits into your niche of CBD will be the key to success here.

The candidate should be knowledgeable and an authority figure in the niche or the surrounding brand niche.

With the trust that they have, endorsing your product to their audience can gain you sales, as well as new customers. In fact, it’s also great for increasing brand awareness.

Look for influencers specifically who will create Instagram Reels and Guides as well as Tiktok videos to boost your content strategy.

Create a CBD Marketing Plan

As a business owner, you want to make sure that you’re implementing the right marketing strategies to get results. CBD marketing is important, and when done right can help you expand your audience.

With so many other things on your plate, marketing strategies should be the least of your worries. At Forge Digital Marketing, we can help you with your CBD marketing campaigns.

If you’re looking to get results and a tailored strategy for supplement marketing, please contact us today!

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Influencer Marketing, Marketing

Before we get into all of the benefits of influencer marketing, check your phone. Go to Instagram and look at how many people you are following. How many of those are friends, and how many of those are influencers?

Chances are you likely follow a lot of social media celebrities and have been persuaded by them to buy something or check out a website before. It’s one of the most effective types of marketing online today. Now, keeping reading to learn how you can use this strategy yourself.

Word of Mouth Advertising

It’s said that word of mouth is the best form of marketing. Influencers are the ultimate way to advertise this way as they have established reputations across multiple different social media platforms. Influencers can do something as small as to drop the name of a product or service they like and prompt viewers to look into them.

Influencers know they have a reputation to uphold, so they chose every word they say carefully and don’t name favorite products or brands lightly (especially if they aren’t sponsored). This builds their credibility.

You Gain the Loyalty of The Influencer’s Community

Influencers are useful because they create a type of community on their different social media platforms. Their content is crafted for their followers, so you should partner with an influencer within the same niche. Beauty bloggers regularly test, review, and discuss products on camera.

The honest reviews and demonstrations encourage followers to flock to your brand. Additionally, they want to live a similar life as social media celebrities. Link up and offer promo codes or different discounts specific through their blog or site.

Join and Start New Trends at the Start

New trends are popping up left and right, seemingly out of nowhere. They do come from somewhere, and they are often carefully planned. Do you want to hop on the bandwagon?

Getting in contact with a social media influencer will help you stay up to date on trends and even start new ones. Sometimes it only takes posting one picture or video for a product or brand to go viral. You don’t have to go with big names or launch the next worldwide campaign.

Think about Microtrends. Microtrends are marketing strategies that cause a brief but impressive boom in popularity. Some hot microtrends from 2020 were whipped coffee, vegetable gardens, bread baking, Tik Tok, and happy hours via Zoom.

Boost Your SEO

Social media celebrities usually have multiple sites or blogs they use and link their content across all of them. You can promote what your business has to offer by providing links to your site. As your URL will be on multiple platforms, this will increase visibility and your site ranking.

Instagram has a feature that allows people to scroll through their feeds to click on pictures to learn more about retail items advertised in them. They can follow links to sites where those products can be bought. No captions needed.

It’s Cost-Effective

You may be worried that hiring an influencer will break your bank. However, you don’t have to shell out thousands per day for big names. Micro-influencers, those with between 1,000 and 100,000 followers, are great at promoting content as well.

As they have a smaller audience, they likely have a stronger bond with their fans. A micro-influencer in your niche can reach thousands and get new eyes using hashtags, getting reposted, and more.

The Benefits of Influencer Marketing and How to Utilize It

As you can see, the benefits of influencer marketing are plentiful. Social media influencers have the ability to sway followers toward trends and to buy products. If you’re not using this invaluable marketing strategy, start now.

You can contact us here to learn more about how to forge a relationship with an influencer and see your brand go viral.

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