2021 has been showing itself to be very different from 2020, generally speaking as well as from an ecommerce, marketing perspective. With more individuals pursuing their own small businesses and relying heavily on digital strategies to market online companies, the social media space is becoming more saturated. Here are 5 ways you can stand out from the digital marketing crowd with marketing your company on social media.
Understand Who’s Seeing Your Content
Whether your company is brand new, or you’ve been established for a few years, knowing your audience inside and out is crucial in navigating the social media marketing space. Creating a specific buyer persona, asking your audience questions (like using Instagram Story’s ‘Poll’ or ‘Question’ functions), pulling analytical data from your posts or Google ads, and researching the audience of similar companies are all strong ways to ensure that the content you are producing is going to resonate with your target and actual audience.Additionally, understand that your audience is more than just an Instagram handle commenting on your post. Your audience are people living in a global pandemic, in a time of increased racial and social unrest, and navigating the world in their gender/racial/disability intersections. Creating non-ad content, being genuine in your engagements into social topics, making your content accessible, and finding ways to understand things outside the scope of your own identity will allow your content room to reach many more individuals.
Know the Ins and Outs of Where You’re Posting
Social platforms have been changing as well. Instagram’s algorithm has been adjusted, as well as the setup of the app’s navigation–placing the shop features on the bottom toolbar, expressing the importance of ecommerce businesses. Tiktok remains a powerhouse of a social app, doing wonders for quick product promotion and musical artists’ visibility, and is launching a more accessible Tiktok Ads function. Outside of the app features, the cultures of these apps differ greatly. For example, while traditional ad-type posts might do well on Facebook, keeping that post format for a platform like Twitter could cause it to not do as well. Conversely, utilizing the ‘thread’ function on Twitter, you’d be able to keep the original tweet light, while adding ad information to the first reply so it is still seen. Understanding these platform differences can boost your marketing return in these places.
Skip the Hiatus
Your audience is on their social app of choice everyday–so why aren’t you posting everyday? Posting everyday, even if just on Twitter fleets or Instagram stories, will keep your company’s name in your audience’s eye constantly. This, in turn, will make your community engagement higher (i.e. responding to direct messages, comments, liking content within your niche), and will give your content a fighting chance.
Keep Your Finger on the Pulse
While you’re on social media posting everyday, you’ll in turn be tuned-in to very current social trends. In 2021, most trending challenges and topics have origins in either Twitter or Tiktok. Then, within 1-2 weeks, if it really has traction, it will make its way to Instagram, then Facebook. Being on social media platforms consistently keeps you in the loop of what’s happening in the social world and how your company’s social marketing strategy can fit into it.
Influencer marketing is one of the best social media marketing tools you can have in your arsenal, especially in 2021. Influencer marketing can help your company by:
Widening your actual audience
Establishing and legitimizing your brand
Providing genuine, natural-looking content
Driving consumers directly to your site
Since the very first lockdown, more and more influencer moguls have been on the rise and growing their audience to work with brands of all sizes. Now more than ever is there a plethora of micro and macro influencers to partner with in promoting your company.
Moving Forward on Social Media in 2021
With the fast-changing world that the global pandemic and other crises brought upon us, social media is also changing often and quickly. Using these strategies are your best resource toward staying ahead of the social media marketing curve.
Looking for some more assistance with marketing your company on social media?
Contact us here and ask us about our consultations.
Before we get into all of the benefits of influencer marketing, check your phone. Go to Instagram and look at how many people you are following. How many of those are friends, and how many of those are influencers?
Chances are you likely follow a lot of social media celebrities and have been persuaded by them to buy something or check out a website before. It’s one of the most effective types of marketing online today. Now, keeping reading to learn how you can use this strategy yourself.
Word of Mouth Advertising
It’s said that word of mouth is the best form of marketing. Influencers are the ultimate way to advertise this way as they have established reputations across multiple different social media platforms. Influencers can do something as small as to drop the name of a product or service they like and prompt viewers to look into them.
Influencers know they have a reputation to uphold, so they chose every word they say carefully and don’t name favorite products or brands lightly (especially if they aren’t sponsored). This builds their credibility.
You Gain the Loyalty of The Influencer’s Community
Influencers are useful because they create a type of community on their different social media platforms. Their content is crafted for their followers, so you should partner with an influencer within the same niche. Beauty bloggers regularly test, review, and discuss products on camera.
The honest reviews and demonstrations encourage followers to flock to your brand. Additionally, they want to live a similar life as social media celebrities. Link up and offer promo codes or different discounts specific through their blog or site.
Join and Start New Trends at the Start
New trends are popping up left and right, seemingly out of nowhere. They do come from somewhere, and they are often carefully planned. Do you want to hop on the bandwagon?
Getting in contact with a social media influencer will help you stay up to date on trends and even start new ones. Sometimes it only takes posting one picture or video for a product or brand to go viral. You don’t have to go with big names or launch the next worldwide campaign.
Think about Microtrends. Microtrends are marketing strategies that cause a brief but impressive boom in popularity. Some hot microtrends from 2020 were whipped coffee, vegetable gardens, bread baking, Tik Tok, and happy hours via Zoom.
Boost Your SEO
Social media celebrities usually have multiple sites or blogs they use and link their content across all of them. You can promote what your business has to offer by providing links to your site. As your URL will be on multiple platforms, this will increase visibility and your site ranking.
Instagram has a feature that allows people to scroll through their feeds to click on pictures to learn more about retail items advertised in them. They can follow links to sites where those products can be bought. No captions needed.
You may be worried that hiring an influencer will break your bank. However, you don’t have to shell out thousands per day for big names. Micro-influencers, those with between 1,000 and 100,000 followers, are great at promoting content as well.
As they have a smaller audience, they likely have a stronger bond with their fans. A micro-influencer in your niche can reach thousands and get new eyes using hashtags, getting reposted, and more.
The Benefits of Influencer Marketing and How to Utilize It
As you can see, the benefits of influencer marketing are plentiful. Social media influencers have the ability to sway followers toward trends and to buy products. If you’re not using this invaluable marketing strategy, start now.
You can contact us here to learn more about how to forge a relationship with an influencer and see your brand go viral.
Instagram has blossomed into a B2B/B2C platform over the past few years and we are here to show you how to take advantage of it! Here are some helpful tips that will boost your business’ account in 2019!
Timing is Everything— Instagram Business
The ever so popular question when it comes to Instagram is, “when should I post?” There is not a one size fits all answer but there are tools to help you find the answer that best suits your account.
If you have a business account, you can use Instagram analytics to see when exactly your followers are active, so your posts get in front of more people.
There are also tools out there that can assist you with this like, WhenToPost app which dives deep into your account’s insights and lets you know when your potential for max engagement is at its peak.
Double Down on Distribution—
Instagram can be tricky; the algorithm can throw a post that you thought would really catch people’s attention into left field and end up getting little to no engagement.
This is where stories come in.
Not only will you post that photo or video but get on your story and let your followers know that you just uploaded new content. This way, if they miss it on their feed they will see your story at the top and be directed to your page’s newest piece.
Comments are Vital—
When you get a comment on a post your first reaction should be to comment back.
Do not just comment an emoji or “thanks”; be insightful and conversational with your commenters and create a conversation that others can join in on ask well.
If you’re not employing Gary Vaynerchuck’s $1.80 strategy in 2021, you’re going to have a hard time with true organic growth. The old follow for follow techniques from 2016 are DEAD. The Instagram algorithm wants real content and engagement. Try to leave at least 9 meaningful comments on the top 10 hashtags in your company’s niche (a.k.a your 2 cents x 9 x 10 = $1.80).
Stop avoiding the truth – you need to adapt to TikTok viral style content. Get comfortable with creating video content for your brand and putting it out on Instagram Reels, TikTok and do it daily if you can.
The key to growing a community is to be active in it. Just like you respond to those who comment on your posts you should do the same on other people’s posts.
Search a popular hashtag and comment leaving a question or feedback pertaining to the post.
Skim the comments for questions you may have the answer to.
The more you are active, the more people on Instagram will know you. Make sure you are adding value, though, so you aren’t known for the wrong reasons.
Liking other users’ comments—
While you are surfing the community doing your best to add value, keep an eye out for others who have something to offer as well.
Like comments that add insight to the niche you are in to show that person you acknowledge their comment and/or agree with what they said.
Think of it as giving props to those who are making the community a better place, you may make a few friends along the way.
BONUS TIP: Be Direct in your Direct Messages—
A somewhat new feature on Instagram is the ability to send voice memos through DM.
As voice continues to grow in 2019 use this to your advantage to connect with your followers. Use this feature to say hello to new followers, say thank you to those who have supported you along the way and even answer questions this way.
Putting a voice in the mix can create a connection with your followers that is unique and personable.
Whether you post five times a week or ten times a week it is crucial you stay consistent and on schedule.
Times of day may change depending on your engagements and activity that was mentioned before but posting on a regular basis is a big step in staying relevant in the busy realm of Instagram.
Pay Attention to what Works—
Using the analytics Instagram provides for you it is highly recommended that you look at your past posts and see what did best; what had high engagement, what sparked up a conversation, what is it that worked in the past that will work for you in the future. Always try to learn something from what the insights tell you so your posts can stay effective.
Try using these tips in your Instagram strategy this year, keep in mind that none of these are going to make your business account an overnight success. Just like you stay consistent in posting new content, stay consistent in applying these steps and watch your Instagram turn into something you are proud of and that ultimately works for your business’ goals!
Still looking for help growing your account?
Our team at Forge Digital Marketing has dedicated account managers that know how to grow your social media engagement in your business’ niche. Contact us today!