Did you know that 87 percent of consumers say that they’ve made a purchase because an influencer has prompted them to?
In recent years, the CBD industry has experienced phenomenal growth as consumers around the world discover the numerous benefits of CBD products.
This booming market has created increased competition. This is why it is essential for businesses to embrace new strategies for standing out in a crowded space.
One proven way to enhance brand visibility is through influencer marketing. This powerful tool can drive brand awareness, customer engagement, and ultimately, sales.
To make things easier for you, we’ve written a guide that explains how to make use of CBD product influencers. Keep reading to find out more.
What Does a CBD Influencer Do?
By creating engaging content, a CBD influencer educates their audience on the properties, usage, and potential health benefits of CBD.
By partnering with brands and businesses, CBD influencers review and showcase various products. They will also share their experiences and recommendations.
Some CBD influencers might address misconceptions, create awareness about legalities, and advocate for the responsible and safe use of CBD in daily life.
It can be difficult to find a CBD influencer who is aligned with your brand’s values. This is why so important to know how to find the right CBD influencers.
The Best Influencer Marketing Tools
There are several tools that can help streamline the process of identifying, managing, and collaborating with CBD influencers. Here are some of the most helpful tools that you should consider using.
Traackr is a comprehensive influencer marketing platform. You can use it to find and manage influencers. The platform also helps users to track their performance and measure campaign results.
With its advanced search capabilities, you can easily discover CBD influencers who align with your brand values. Traackr also offers tools for managing influencer relationships.
The platform’s robust analytics provide valuable insights. You can use these features to optimize your influencer marketing strategy.
Trello is a visual project management tool. It uses boards, lists, and cards to help you organize tasks. It has an intuitive drag-and-drop interface. You can use this interface to manage projects and track progress.
You can also collaborate with team members. This might involve assigning tasks and setting deadlines.
BuzzSumo is a powerful content analysis and influencer research tool. You should consider using it if you want to discover the most influential content creators in your niche.
You can enter relevant keywords to quickly find CBD influencers who create engaging content. The platform also offers content analysis features. This makes it easy to improve SEO for your business.
Asana is a powerful project management app. You can use it to create, assign, and track tasks. It even has customizable workflows.
With its robust features, Asana helps you streamline communications and monitor project timelines. The app offers various views. This includes lists, boards, and calendars.
With Klear’s extensive database, you can easily discover CBD influencers who align with your brand’s target audience.
The platform’s CRM features facilitate seamless communication. This will allow you to nurture long-term partnerships with influencers.
Upfluence is an all-in-one influencer marketing platform. It streamlines the process of discovering and managing influencer campaigns.
Upfluence can help you find the right CBD influencers. Additionally, Upfluence’s real-time analytics provide valuable insights. This will empower you to optimize your influencer marketing strategy.
Time Doctor is a comprehensive time management app. It tracks your work hours, breaks, and productivity.
You can use its advanced features to monitor the time spent on various tasks. You can even set goals and generate reports.
Time Doctor also offers integrations with popular project management tools. You can use these integrations to streamline your workflows.
Brand24 is a social media monitoring and analytics tool. Businesses use it to track mentions. It is also possible to identify influencers.
You can use Brand24’s sentiment analysis feature to gauge public perception of your brand. You can also measure the impact of your influencer collaborations.
Don’t Chase Bright and Shiny Objects
When crafting a digital marketing strategy for your CBD business, it’s crucial not to chase bright and shiny objects, such as focusing solely on influencers with the most followers or the latest trending platforms.
While it might be tempting to go after these high-profile opportunities, it can lead to less effective influencer ads and an overall weaker digital marketing campaign.
Authenticity in influencer ads resonates better with consumers and drives higher engagement, ultimately leading to better results for your digital marketing efforts.
You should also understand that a high follower count doesn’t guarantee that an influencer’s audience will engage with your content or be interested in your CBD products.
Lastly, understand that chasing trends can result in short-lived partnerships that may not yield the desired results.
Instead, focus on building long-term relationships with influencers who are genuinely passionate about your brand and products.
These partnerships tend to be more fruitful and foster a sense of loyalty, making your digital marketing efforts more impactful.
The Top CBD Influencer Marketing Tools
It can be difficult to know what CBD influencer marketing tools to use.
If you want to find CBD influencers, consider using Klear or Upfluence. It is also a good idea to use project management software. Before choosing an influencer, make sure that they align with your brand values.
Do you need help improving your digital marketing efforts? If so, we can help you. Don’t hesitate to contact us to get started today!