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Email Marketing, Influencer Marketing, SEO, Website Design & Development

Did you know that the global cannabis market is prepared to hit $166 billion by the year 2025?

The industry is fast growing and public opinion on cannabis products is shifting towards acceptance. Dispensary advertising is difficult, but by no means impossible. 

Since cannabis finds itself in a unique situation when it comes to marketing, we have to get creative. Finding the right channels to advertise your dispensary through is a challenge that needs facing.

With the right marketing strategies, you can reach a wide audience inside your geo-targeted area and beyond. 

Keep reading to find out several dispensary advertising techniques that you can start using right now! 

1. Social Media

Social media is tricky when trying to advertise your dispensary. Most social media websites will not permit you to advertise anything cannabis-related, even legal CBD. 

Yet, it is still advised that you create a social media presence for your brand. When speaking about digital marketing, social media is one of the best ways to connect with your audience. 

You may not be able to advertise your products, but there are many ways to get around social media’s advertising restrictions. 

On Instagram, many dispensaries post user-generated content, quality photos of their products, team member profiles, and details about upcoming events. 

LinkedIn, YouTube, Twitter, and Facebook have other similar opportunities. You can build a community without advertising. 

2. Digital Ads

Almost no digital advertising platforms allow advertisements related to cannabis. Because of this, dispensary advertising often has to be done by reaching out to publications and websites directly. 

Publications within the cannabis industry are your best bet for securing a deal and reaching your intended audience. Most companies will allow negotiations concerning advertising rates on a CPC or CPM basis. 

Sometimes, advertising with cannabis-friendly platforms or individual publishers is a more successful alternative to large networks.

3. Cannabis SEO

Digital presence is the best way to get recognition for your brand.

Facebook, Twitter, and Instagram all have restricted the promotion of products related to cannabis. You have to be sure your brand is at the top of google for a search like “cannabis near me”. 

What you can do is create a website for your business. Then, drive people to your website. Create web pages with helpful content that answers questions you know your customers have.

Finding relevant SEO keywords for your website and its content can be difficult. They are marked as prohibited content by Google and other search engines. 

These search engines choose not to display data on keywords like cannabis. Likely, because the product is federally illegal. 

You can improve your search and online presence by investing in your website. Make it mobile-friendly, include your menu, and add your store’s hours. 

Additionally, you can get your business listed in directories. There are both local directories like Yelp or cannabis-related directories like Weedmaps. 

Don’t forget to ask for customer reviews. Customer reviews are often the difference between choosing you or someone else a mile down the road. A good review can go a long way to bring in more customers.

4. Brand Ambassadors 

Many dispensaries rely on brand ambassadors and word of mouth to promote their brand. This has been a very successful approach to bridging the gap that is limited advertising options. 

Cannabis retailers benefit from reaching out to their most influential customers. They have social media accounts with followers that match their customer profile. 

By identifying influencers who match your brand you can reach a larger audience. An audience that is already interested in the product you are selling.

You can collaborate with brand ambassadors or social media influencers to increase your sales. It also helps you build a trusted brand that brings in long-term profits. 

Consider encouraging new customers brought in by brand ambassadors to stay. This can be done with influencer-specific discount codes and/or a loyalty program. 

5. Billboards

Billboards are a popular way to advertise dispensaries. In most legal states, billboards are the best way to direct customers in your area to your store with little effort. 

Live in or visit a legal state that allows billboards for cannabis-related products. You’ll see dispensary billboards all over. That’s because they work! 

Still, billboard advertising for marijuana is illegal in many states or it is highly restricted. Before designing or buying a billboard for your dispensary, be sure you know the regulations in your state

Why Marketing Cannabis Is Difficult 

Marketing cannabis is difficult for the reason that it is not legal federally.

Many platforms do not allow marijuana-related advertisements on their pages. And, some states have strict advertisement restrictions for cannabis products. 

It’s especially tricky because most dispensaries are only looking for customers locally. Unlike chains, many companies that sell cannabis only need to appeal to locals within their state.

State regulations on advertising are different from one state to the next. In Maryland, a state with legalized medical usage, cannabis ads of any kind are not allowed. Yet in Washington, you may advertise on billboards. 

Knowing your state’s regulations on advertising for cannabis is highly recommended. Fines can be expensive for those who go too far.

This relatively new industry finds itself in a unique situation when it comes to marketing. That’s why we have to get creative. Finding the right channels to advertise your dispensary through is a challenge that needs facing.

Dispensary Advertising for You 

There’s no doubt that cannabis marketing is difficult. With a little bit of creativity and finesse, though, your dispensary can stand out in a state that is competitive with cannabis products.

Reaching target audience with dispensary advertising. Use hyper-local tactics and hire a great digital marketing and advertising agency. 

Contact us at Forge Digital Marketing today. Start discussing how we can help you advertise your dispensary successfully. 

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Email Marketing, Influencer Marketing, Marketing, SEO

The world is finally turning an eye toward the amazing physical, mental, and emotional health benefits of cannabis. The majority of US states have opened the door to CBD, and even THC cannabis products. Of course, some states are freer than others to sell, buy, and consume these products. 

It’s only natural for dispensaries to be popping up all over, particularly in places where there are fewer regulations regarding cannabis products. While this is ultimately a good thing, it can also make it more difficult for people like you to grow your dispensary. You have more competition now than ever. 

The question is how to market your dispensary for maximum lead generation and sales. How can you ensure you’re continuously bringing customers to your store (online or in-person)?

We want to help you answer these important questions. Keep reading for a complete guide on how to market your dispensary. 

Website Desing and Development

First, let’s focus on your website. The vast majority of Americans have taken to online shopping. Even if consumers prefer to buy cannabis products in person, you can bet they’ll be researching “dispensary near me” online first. 

Therefore, you need to develop an easy-to-use website to establish your online visibility. Not only does your website need to be intuitive and visually stimulating, but it also needs to be highly functional. Consumers shouldn’t have any problems finding contact pages, products, or blog content. 

Furthermore, your website needs to be optimized for mobile devices. Over 85% of Americans have smartphones, which they will use to access your site. If your site isn’t optimized for these types of devices, it will load slowly, be improperly formatted, and be more difficult to navigate. 

Search Engine Optimization

Having an excellent website is key. Yet, this is only half of the equation. You also need to implement an SEO strategy to drive traffic to it. 

Search engine optimization is the “behind the scenes” coding embedded in your site via keywords, meta descriptions, link-building, etc. It’s the coding used by searching engines (Google) to find the most relevant content for users. 

The better your SEO rankings are for local and industry-specific keywords, the more qualified leads you’ll generate through organic search engine searches. For example, someone looking for a “recreational dispensary near me” is more likely to click on your site if it comes up in the first few results. 

You can increase your SEO visibility by registering your site with Google My Business, developing a blog on your site full of relevant content, using link-building strategies, and more.

We recommend working with a professional SEO agency to ensure you’re ranking high on Google, Yahoo, Bing, and other search engines. Otherwise, consumers are likely to choose your competitors, rather than shopping at your dispensary. 

Social Media Marketing 

Few people would challenge the importance of social media, both in our personal and professional lives. Sure, some people avoid it in their personal lives, but your dispensary needs a strong social media presence.

We recommend starting with Facebook, Instagram, and Linked In. However, YouTube and Tik Tok are also incredibly popular apps.

Through these platforms, you can post organically to showcase your products, talk about the science behind the medicine, communicate with consumers, and more. This way, you can slowly build a following of devoted customers. 

However, you should also look into paid advertising, like Facebook Ads. These ads have the ability to expand past your organic influence into a specific group of consumers (your target market). Facebook ads will also show you exactly how well they performed based on viewer engagement. 

Influencer Marketing 

As long as we’re talking about social media marketing, we need to talk about influencer marketing. In the beginning, your social media profiles won’t have thousands of followers. It takes time and concentrated dedication to get to an elevated status or have a large following. 

In the interim, consider working with social media influencers who have already developed a large following of people. They can promote your products for you, which gives you access to their audiences. In some cases, this means hundreds of thousands, if not millions of people. 

In return, you can pay them for each post or provide them with free products. Influencers charge differently based on their standards, the number of their followers, their engagement rates, etc.  

Product Marketing 

When it comes to selling products online, imagery is a fundamental aspect of making a sale. Customers want to see what they’re buying. 

Of course, it’s not like trying to list a house online where you need to showcase every room at various angles. However, if you’re selling gummies, having professional photos taken of them to make them will make them more appealing to consumers. 

This includes investing in high-quality graphic designs for your packaging and labels. In the world of product sales, it’s all about appearances. 

Email Marketing

Email marketing is vital in today’s business world. This is for several reasons. 

First, people are always connected to their phones, tablets, and computers. If someone has subscribed to your email, you have direct access to them at all times to market your dispensary. 

Secondly, most consumers need to be reminded of a product or service several times before they decide to purchase it. By sending emails once a week, you can constantly remind people of what you have to offer. This is also a great way of promoting new products, special discounts, and more. 

Finally, email campaigns provide another way to share your content with your target audience. It isn’t always about making a sale. 

You can use your email platform to provide valuable content to your subscribers. This includes health information about CBD and THC, product guides, tips on how to ingest cannabis, and more. Ultimately, this content will serve to present you as an authority and build more credibility among your audience. 

Looking to Maximize the Potential of Your Dispensary Marketing?

There is no shortage of ways in which you can grow your dispensary. Some are better than others. But ultimately, it depends on your target market, your marketing message, and your products. 

We hope our marketing guide helps you establish a strong online presence to increase your leads and make more sales. And if you need help, that’s okay. 

That’s exactly what we’re here for. Contact us today to learn more about our services. We would love to help you put your dispensary on the map. 

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Email Marketing, Marketing

23 billion text messages are sent every day across the world. That’s a lot of texts – and a lot of opportunities for businesses to market their products and services.

Keep reading to learn about SMS marketing and the steps you can take to start building a successful SMS marketing campaign for your company!

What Is SMS Marketing?

SMS marketing is also referred to as text message marketing. It’s when businesses send promotional campaigns or other messages via text message. These messages are permission-based, meaning customers have opted-in to your communications. This creates highly targeted marketing lists with customers that want to engage with your business.

Why Use SMS Marketing?

With smartphones seemingly everywhere, SMS has become one of the most useful marketing tools available. With a 98% open rate, SMS has also become one of the preferred methods of communication of smartphone users.

SMS messages have a staggeringly high engagement rate compared to other marketing channels. By using SMS marketing you can be sure that your target audience will read your messages and can count on a high return on investment.

Steps to a Successful SMS Marketing Campaign

Now you understand the basics of SMS marketing and why you should be using it! Let’s jump into how to launch a successful SMS marketing campaign for your business.

1. Get Your Team in Order 

First things first. To start an SMS marketing campaign, you need to make sure you have the right resources in place. Some of the skills you’ll want to make sure exist on your team are:

  • Digital design
  • Social media
  • Promotions experience
  • ROI analysis

Once you have the right team, you’ll need to set objectives and get everyone on the same page. It’s important to understand what the team wants to accomplish with the SMS marketing campaign. Are you trying to drive more traffic to your website? Or do you want to boost the sales of a particular product?

No matter what the primary objective is, be sure to clearly identify it before you launch your campaign. That way the messaging can be framed around the objective and your team will be more successful in accomplishing it.

2. Keep It Short

Consumers typically look for convenience and aren’t going to spend a lot of time reading a lengthy marketing text message. Maybe that’s why SMS marketing messages are limited to 160 characters. If you can get your message across in less, that’s even better.

You need to get to the point of your message quickly and make sure it’s clear. Using clear and concise language can help with that. Avoid using abbreviations and only use all caps sporadically to emphasize certain words.

Be sure you are giving your customers all the pertinent information they need. For example, if you’re marketing a sale, you should include when the sale ends. There is a higher likelihood that your customers will take action if they have the information they need.

3. Timing Is Key

Understanding when and how much to text your customers is key to a successful text campaign.

The majority of text messages are read within three minutes of when they’re received. This gives you an indication that SMS marketing is most effective when it creates a last-minute impulse for your customers. If you’re promoting an event or hosting a sale, send the text message a few hours before. Your audience is likely to forget about your event if you send it days in advance.

During the beginning of your SMS campaign, you can test sending messages at different times to see when your audience is most responsive. This will help inform your strategy going forward.

The frequency of messaging is another piece of timing to take into consideration. You don’t want to spam your customers – sending too many messages will push some people to stop engaging or completely opt-out of your campaign. A good rule of thumb for text message marketing is to stick to 1-2 messages a week at the most.

4. Be Exclusive 

Creating a sense of exclusivity is one of the best ways to attract customers to an SMS messaging campaign and keep them engaged. You want to make sure that offers made through your bulk SMS marketing are unique and unavailable to people who aren’t subscribed.

5. Use Call to Action Buttons

The whole point of an SMS marketing campaign is to get your customers to engage, interact, and act on the text messages you send them. A great way to do that is to use calls-to-action in your texts.

For example, if you are pushing out a discount code through the SMS channel you can ask customers to “show this text” in-store to get the discount. This is an easy way to get customers to engage with your text marketing and promotions.

Other calls-to-action include “click here” for more information or running “text-to-win” competitions where you ask customers to text in order to enter the contest. Both of these tactics will drive traffic to your site and can increase sales.

6. Integrate With Your Other Marketing Strategies

Your SMS marketing campaign shouldn’t exist in a vacuum. Integrating it with your other market initiatives will provide a couple of benefits. You’ll ensure all your marketing campaigns are consistent across channels and it gives you more ways to promote your SMS campaign.

If you already use email marketing, you can send an email that shares how to opt-in to exclusive deals and information your company has to offer. This will help you reach more customers by expanding your marketing campaign through various channels.

7. Record and Analyze Data

Collecting data to determine what is and isn’t working in your marketing campaign is crucial for success. Take the time to analyze results and figure out which of your SMS campaigns were successful and which ones could use refinement. Comparing different outcomes can help you create an approach that drives the best results for your company.

Launch Your SMS Marketing Campaign

Are you ready to get down to business and launch a successful SMS marketing campaign? With the tips in this guide, you’ll be on your way to increasing customer engagement and loyalty.

If you’re looking to take your text messaging campaign to the next level, contact us at Forge Digital Marketing and Creative to learn more about our SMS marketing services!

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Email Marketing, Marketing, SEO

Did you know that 14% of Americans use CBD? That is a huge market to tap into.

To do it, you need to think about your CBD marketing strategy. Certain marketing strategies can be helpful when marketing hemp. The most important part is to do it right.

Are you interested in finding out what business marketing strategies can help you grow your cannabis business? We’ll explore how to expand your audience in this article.

Practice SEO

In any business, having an SEO company by your side is crucial. In CBD product marketing, it’s extra important to use SEO practices.

By identifying keywords that your audience uses, they’ll find your website organically.

SEO can come in two different types, on-page and off-page. Working on both will help to boost your business website’s rank and credibility on search engines.

The higher the rank, the more likely you’ll start benefitting from organic traffic. This is invaluable as you don’t have to pay for organic traffic.

In the world of cannabis marketing, this is important. Usually paid ads and other promotion methods are prohibited in this space.

Email Marketing

Building up your email marketing campaigns is essential for success in the CBD industry. With email subscribers, you already know that they’re interested in what you have to offer. You just have to leverage this so that you can make more sales and bring in more customers!

They’re a great tool for creating relationships with customers who are already familiar with your cannabis brand. They’re also great for bringing them back to your website.

If you’re in need of a CBD compliant email platform, we whole-heartedly recommend Klaviyo.

Keep ‘Em With Content

Content marketing is a powerful tool that you should use when marketing hemp. It can establish you as an authority figure within your niche and make you the go-to source for accurate information.

Remember when we spoke about SEO earlier? It’s a practice that should also be applied in your content marketing of CBD.

SEO allows users to find your content in the form of blogs on your website so that they can get the answers they need. Your blogs should also lead them to take action on your website after getting answers.

With this tool, cannabis marketing becomes much easier.

Want to know why we’re the content pros for you? Check out our ranking on bestmarijuanaguide.com.
social marketing | best cannabis marketing | best Cbd marketing and advertising

Influencer Marketing

The new way of making more sales is by using influencer marketing. Finding a candidate that fits into your niche of CBD will be the key to success here.

The candidate should be knowledgeable and an authority figure in the niche or the surrounding brand niche.

With the trust that they have, endorsing your product to their audience can gain you sales, as well as new customers. In fact, it’s also great for increasing brand awareness.

Look for influencers specifically who will create Instagram Reels and Guides as well as Tiktok videos to boost your content strategy.

Create a CBD Marketing Plan

As a business owner, you want to make sure that you’re implementing the right marketing strategies to get results. CBD marketing is important, and when done right can help you expand your audience.

With so many other things on your plate, marketing strategies should be the least of your worries. At Forge Digital Marketing, we can help you with your CBD marketing campaigns.

If you’re looking to get results and a tailored strategy for supplement marketing, please contact us today!

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Blogging, Email Marketing, Marketing, Social Media, Video

Constantly producing high-quality content that is desirable is quite challenging, so make it a little easier on yourself by repurposing that content — turning it into other formats! We call this a content repurposing framework.

Studies reveal that while half of marketers struggle to produce enough content, only 29% repurpose content strategically.

Sounds like a huge area for opportunity right?

You are correct!

So consider spreading your brilliant content as far as possible and learn how to maximize its use to maximize your traffic!

Here’s how to repurpose your content:Canva for content repurposing - How to repurpose content marketing - Forge Digital Marketing | Naperville, IL

1 – Create content with the idea of repurposing it for something else.

This will make it easier to divide and mold it the way you want for another medium.

In addition, creating something with the idea of ultimately using it for something else gives rise to all around better content.

Content can be longer and more in-depth, dividing into sections as needed. This way, your audience will not feel like you are cutting corners.

It is equally important to create graphics with the intent of repurposing. They need to be embedded inline with your post and go along with your social channels.

If you lack resources of a professional graphic designer, consider using an online tool like Canva which allows you to create one image and size it for multiple applications like social media channels, blog images, and more.

 

2 – Make scroll-stopping content

Make that content (on whatever medium) really awesome.

Like, 10X content–ten times better than anything ever produced.

So it will probably be pretty lengthy.

Start with strong keyword research (obviously). You don’t want to spend a lot of time creating something no one really cares about or will search for on the internet.

Implement the Skyscraper Technique, coined by Brian Dean of Backlinko, so your content is extra mind-blowing.

Study similar content that ranks for your chosen keyword  (check out Neil Patel’s free tool, Ubersuggest) and fill in any missing information and/or offer new ideas to make your content extra desirable. Stay relevant and scatter keywords that will harness good traffic throughout.

Neil Patel - Ubersuggest
3 – Use convenient tools to help you repurpose content

Repurpose, repurpose, repurpose!

There are tons of tools to make turning your pre-existing content into something else more seamless: 

PrintFriendly will transform your blog post into PDFs. Just paste a URL and click a button. It is free!

SlideShare is also free and turns any article content into a slide deck.


4 – Turn written word into easily consumable video

 

Turning written words into video clips can be a lot more tricky if you don’t have an in-house video editing person. However, it’s very worth investing in video editing or animation services as it often takes a while longer to read something than to watch it. 

Did you know? Customers who watch video from your company are 2-3x more likely to convert than those who do not.

Consider creating explainer videos or star on screen yourself! Work on a condensed script so that you do not appear clueless in front of the camera.

Videos are a great way to show, not tell. You can further repurpose videos on different platforms. Publish on Facebook or on LinkedIn, or even make a YouTube mini-series with strong calls to action at the end of each clip to attract traffic.

 


Do you repurpose your content? If so, leave a comment below with your best tip or hack!

Need help boosting your content marketing strategy? Request your free discovery call with the Forge team now.


 

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Email Marketing, Marketing

Why is email marketing one of the very best digital marketing tactics in which your business (no matter how large or small) should invest?

Let’s dive into 5 reasons why your business needs email marketing:

1. People like it (contrary to popular belief)

Consumers simply favor email as a form of communication.
Email does not need to be physically touched, torn apart or sorted through. No one delivers it and you do not need to mobilize to your mailbox to retrieve it. And if you don’t want to act upon an email, you can just delete it. Yes, unsubscribes are part of email marketing and your list will naturally decay, but there are plenty of reasons why people enjoy emails from the companies they love.
It is super convenient and can be personalized based on consumer interests and subscriber preferences. Let’s be honest: we all love personalized things.
Email is also instantaneous. Consumers can learn of last minute deals or promotions as soon as they need.
Even today, it is considered a medium reserved for professional communication. For the most part, only kids as young as teenagers have access to email, so it is more of a grown-up thing. People like to be part of a more exclusive club. One study has found that over 72% of consumers prefer to receive promotional communication through email.


2. It’s low-cost

Email marketing is relatively cheap.
No stamps or pieces of cardboard/paper needed!
Many companies do not have the time or resources to implement marketing tactics that may not resonate well with their target market. The relative inexpensiveness of email marketing affords teams more than one chance to get it right. Additionally, email marketing requires no major monetary investment in new apps other forms of digital marketing to promote your brand. If you’re starting from scratch with no preexisting email list, platforms for email marketing like MailChimp are free! For more info on their pricing structures, check them out here.
Why your business needs email marketing | Forge Digital Marketing | Naperville Email Marketing Agency Company

The cost-effectiveness of email marketing is especially terrific for small businesses working with smaller budgets. Get more bang for your buck! Even contracting with an email marketing agency is relatively inexpensive and gets you very far ahead in the game.

3. It has a high ROI (return on investment)

Consumers who receive marketing emails tend to spend more on your website or in your store.
They just feel more in the loop and want to spend money on places that keep them informed. So, revenue increases while marketing expenditures are kept low.
Email marketing also drives more traffic to your website.
Email subscribers are more likely to be qualified leads, increasing chances of conversion. Marketing emails can move leads through the marketing funnel quickly and effectively, improving sales conversions.
Email marketing gives brands the organic reach they are seeking. It increases visibility and builds relationships with target customers. Achieve sustainable growth and brand awareness overtime with email marketing.


4. It brings you to more mobile customers 

Studies show that reading and sending emails are among the most popular smartphone activities for users.
Email access is also an important resource for other mobile devices such as tablets.
Don’t forget to optimize your email marketing content for mobile devices!

5. Set your sales growth on autopilot

A good email marketing strategy will involve a lot of testing and automation.  
Automated emails make it easy to start conversations and keep them going, whether you have a handful of fans or millions of them.
Our preferred email marketing platform, Mailchimp, makes automation easy for businesses of all kinds.
I can’t stress enough how much this affects you if you have an e-commerce store (or sell physical products but do not yet have an e-commerce store).
Email Marketing Automation | Why your business needs email marketing | Forge Digital Marketing | Naperville Email Marketing Agency Company

 

Ready to boost your sales and customer loyalty?
Contact us today so we can help your business reap all the benefits of good email marketing!

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