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eCommerce, Email Marketing, Marketing

Klaviyo Shopify integration is simpler than ecommerce enthusiasts make it sound. In fact, the entire process can be completed in minutes if one follows a few simple steps.  Once integrated with Shopify, Klaviyo will synchronize all the data from your store and allow you to efficiently run SMS and email marketing campaigns, create automated flows and so much more.  In 2022, eCommerce brands leveraged Klaviyo to generate over $2 billion in revenue. That was only possible because those businesses took the extra step to integrate their ecommerce platform with Klaviyo.  Now, let’s help you integrate your Shopify store with Klaviyo. 

How to integrate Shopify with Klaviyo 

You have to do it from your Klaviyo account. Log in to begin or create a new account for free. Klaviyo allows you to integrate Shopify straight from the account setup wizard. Alternatively, you can add Shopify from the integration tab in your Klaviyo dashboard.   Click on your account name in the lower left corner of your dashboard. Next, click on IntegrationOn the integrations page, scroll down or search for Shopify. Click on Add Integrations on the right. On the next page, paste the URL of your Shopify store. It must be in the format mystore.myshopify.com as shown in the URL placeholder

Additional configuration settings

Sync your Shopify email subscribers to Klaviyo: this automatically adds all your customers who subscribed to email marketing while shopping with you on Shopify. Next, select a list to add those subscribers from the dropdown menu — preferably Newsletter. You can do the same for your SMS subscribers if you have activated your phone number on Klaviyo. Sync data to Shopify: We recommend selecting Sync all profiles. That way the two sites will have a complete handshake. Finally, click on Connect to Shopify. On the next page click on Install App at the top right of your screen or bottom left.   You’re all set. Your Shopify store is now integrated with Klaviyo. 

How to integrate Klaviyo with Shopify Plus

Shopify Plus is basically Shopify with more advanced features.  When you integrate your Shopify store with Klaviyo, Klaviyo sees it as a Shopify Plus store — that’s if your Shopify domain is for a Shopify Plus account.  You won’t find a Shopify Plus integration app on Klaviyo because it’s the same as normal Shopify. 

Key Benefits of Integrating Shopify Plus with Klaviyo (vs standard Shopify)

  • You’re allowed to edit your Shopify checkout to include a custom opt-in language, premium Klaviyo forms and lots more. 
  • You can disable transactional emails in Shopify and send them through Klaviyo. This creates a seamless brand experience.

Benefits of Klaviyo Shopify integration

Data management. This is one of the greatest benefits of integrating Shopify with Klaviyo. Doing this allows Klaviyo to synchronize historical data and other transactional data. Thus, you can create tailored email marketing campaigns, flows with triggers and scale your business. Klaviyo support can help you do this.  Customer support. Klaviyo will help you understand your customers’ needs and serve them better. The impact of this on brand loyalty cannot be overemphasized.  Audience segmentation. Klaviyo integrations allow you to segment audiences based on the customer data retrieved from Shopify such as purchase frequency, cart abandonment, items purchased, conversions and more. Automation. Klaviyo integration with Shopify opens the door to automated email and SMS marketing campaigns. This allows you to focus more on the business side of things. Study shows that automated campaigns generate 4x more revenue compared to others. 

FAQs on Klaviyo Shopify integration

How much does it cost to integrate Shopify with Klaviyo?

Integrating Shopify with Klaviyo will not cost you anything, however, there’s a cost when you try to take your email marketing to the next level.  Klaviyo email marketing is free for 0-250 email contacts. You also get 150 SMS/MMS credits free.  However, Klaviyo costs $35 per month for businesses with more than 250 email and SMS subscribers. Check out Klaviyo’s full pricing

How do I integrate my Shopify customers with Klaviyo?

Your Shopify customers will automatically show up in your Klaviyo data when you integrate Shopify as shown earlier.  However, you have to make sure you select Newsletter when syncing your Shopify email subscribers to Klaviyo.  To do it, select your account name in the bottom left of your Klaviyo dashboard and click on Integrations. Select Enabled Integrations and click on Shopify. That will take you to your Shopify integration settings page.  Below Sync settings, on the From Shopify tab, select the box next to Sync your Shopify email subscribers to Klaviyo.

What Shopify data does Klaviyo sync? 

After integration, Klaviyo syncs events data, profile data, catalogue data, email subscribers, customer phone numbers and lists.  For historical data, Klaviyo syncs data from your Shopify account in the last 90 days. That allows you to engage with and gain insight on some of your most recent customers. 

What other brands can be integrated with Klaviyo?

Besides Shopify, other big ecommerce platforms that can be integrated with Klaviyo include Woocommerce, Wix, Magento, Facebook, Google, Magenta, BigCommerce, Aftership and numerous others. 

What kind of platform is Klaviyo? 

Klaviyo is arguably the best marketing and automation platform built to support ecommerce businesses of all sizes. Klaviyo is not an ecommerce platform on its own as you can’t buy or sell on it. 

Final takeaway

Integrating Klaviyo with Shopify is an easy and straightforward process that can be completed in minutes as we have shown.  Shopify, as powerful and profitable as it is, can be turned into a different beast when integrated with Klaviyo.  The benefits of integrating Shopify with Klaviyo are numerous, most of which have already been highlighted here. We recommend that you sign up for a Klaviyo account if you’re serious about taking your ecommerce marketing to the next level. That’s if you haven’t done so already.
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eCommerce, Email Marketing, SMS Marketing

Integrating WooCommerce with Klaviyo is capable of unlocking serious business growth, better customer relations, untapped revenue and higher conversion. 

Since 2011,
WooCommerce has helped more than 2 million businesses launch their eCommerce brands online via WordPress.   


But launching an ecommerce business is the easy part. 90% of ecommerce businesses fail or close shop within the first four months of launch,
according to Forbes. That’s where Klaviyo can help. 

Klaviyo is more than just an email marketing platform as it’s often touted. Klaviyo helps all kinds of brands better understand their customers through data. This fosters relationships and ultimately drives revenue. But first, brands must integrate their ecommerce platform with Klaviyo. 


The good news is,
Integrating Klaviyo with WooCommerce can be completed in a few easy steps, even for a novice. 


Let’s show you how to do it.  

How to integrate Klaviyo with WooCommerce

To integrate Klaviyo with WooCommerce you need to install the Klaviyo plugin from your WooCommerce site. 

Step 1. Add a new plugin. Navigate to the plugin tab and click on Add New 

Step 2. Search for Klaviyo and click on Install.

Step 3. Activate the Klaviyo plugin 

Step 4. Click on Settings

Step 5. Connect to Klaviyo. You need to get your API key from your Klaviyo account to complete this step.  

To get your API key:

  • Open a new tab and log in to your Klaviyo account. Or create one.
  • Navigate to Settings, and then click on API Keys.
  • Copy the Public API Key.
  • Return to your Woocomerce and paste it. 

Step 6. Enter your Email list ID, SMS list ID (if you have one) and select Subscribe contacts to email marketing. 

Click on Save Settings to finish. You will be prompted to confirm your Klaviyo WooCommerce integration by granting full access to Klaviyo.

Now you have integrated your WooCommerce with Klaviyo. Powerful tools and features are now at your fingertips. This will give you clear insights into your customer data to drive engagement and revenue. 

How to be sure your Klaviyo WooCommerce integration is working

According to Klaviyo, there are five basic things to do to be sure your Klaviyo WooCommerce integration is working effectively. 

1. Add an item to your cart.

2. Proceed to the checkout page.

3. Fill in your email address and phone number on the checkout page. If enabled, check the boxes to subscribe to email and SMS marketing.

4. Submit your test order.


5. Check for the following (these may take a minute or two to update):

Started Checkout event logged under Recent Data
      • Profile created in the lists you selected for email and SMS marketing
      • Placed Order event logged under Recent Data


However, you need a few
tips for running a successful WooCommerce store backed by the technology provided by Klaviyo. 

6 things to know to succeed with WooCommerce after integrating Klaviyo

1. Automation

Klaviyo can transform your WooCommerce business revenue if you understand the power of automation. 

Klaviyo offers numerous built-in automation features which you can customize to suit your business needs. Examples include automated emails and SMS, notifications for abandoned carts and other personalized push notifications. 

Automation allows you to focus on making the best product while Klaviyo helps you get the word out with automated marketing campigns. 

2. Segmentation

Klaviyo customer segmentation allows you to categorize your customers based on their behaviour on your WooCommerce site. 

Segmentation allows you to send relevant messages, emails and flash notifications to each category of customers based on their purchase history, demographics, and browsing behaviour. 

Segmentation can also be used for promotions and discounts for your customers. This can be vital for your marketing campaigns and conversion rate. 

3. Data Analytics

WooCommerce allows you to add Google Analytics for data management, but Klaviyo Integrations gives you a better insight into your customer data with clear easy-to-read metrics. 

Data analytics with the help of Klaviyo will help you to understand the impact of your marketing campaigns, promotions and the overall performance of your Woocomerce store. 

What’s more, Klaviyo Analytics can tell you what your customers like on your site and what they don’t. This insight can help you improve and optimize your campaigns and offers.

4. Smart Targeting 

Smart targeting is all about doubling down on the power of personalization. With the help of data from Klaviyo, you can prepare super-relevant content and special messages and campaigns for your customers. 

You can even suggest products to customers based on their personality and set other behavioural triggers. This is known as flows on Klaviyo

That can give your WooCommerce business a competitive edge in the fiercely competitive ecommerce business environment we have today. 

5. Customer engagement

Customers are usually drawn to brands that put them first before their need to make money. But most brands simply do not know what exactly their customer needs. 

Klaviyo provides custom reports on your customers to help your helpdesk engage them better, that’s beside the reviews they leave on your site. 

You can also leverage Klaviyo’s custom web forms to better understand your customer needs. 

6. Run experiments 

No successful marketing campaign is set in stone. To succeed in WooCommerce after adding Klaviyo you have to carry out periodical experiments, A/B testing and continuous analysis of your data. Doing that will on improve your conversion rate and spike your revenue. 

Conclusion

WooCommerce is an easy-to-use, powerful and extensible ecommerce platform for WordPress. 

Integrating your Woocommerce site with Klaviyo has the potential to grow your ecommerce business through targeted marketing using data and cutting-edge features. 

The process of integrating WooCommerce with Klaviyo is easy and straightforward. You don’t need to hire a digital marketing expert to do it if you have read this piece. 

However, to unlock the power of Klaviyo after integrating your WooCommerce site, you have to leverage the features of the platform. 

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eCommerce, Email Marketing

In 2023, the cannabis industry faces many challenges. One of those is the entrance into the marketplace of non-cannabis businesses. The shifting cannabis marketplace creates new challenges to drive revenue and engagement.

Is your business struggling in these two areas? If so, you may need to boost your email marketing strategies. 

In this article, we’ll introduce you to Klaviyo email marketing.

You’ll appreciate how it can help you take your business to the next level. Take a minute to explore the benefits of this robust email marketing software.

Personalized Emails: Connect with Customers on a Deeper Level

Klaviyo’s powerful personalization capabilities allow you to create custom email campaigns. You can tailor your campaigns to your customers’ interests and preferences. This level of personalization is crucial for customer engagement.

Personalization shows your customers that you understand their needs. It shows your commitment to providing them with the best possible experience.

Targeted messages that resonate with your customers increase their loyalty to your brand. Loyalty drives repeat purchases. 

Here are a few ways you can  leverage Klaviyo’s personalization features:

  • Collect and use customer data
  • Create personalized content
  • Set up automated campaigns
  • Use A/B testing 
  • Monitor and analyze results

Klaviyo’s personalization features allow you to create more targeted and engaging email campaigns. When emails resonate with your audience, it can drive big results for your business.

Automated Flows: Drive Conversions with Targeted Messaging

Klaviyo’s automated flows are a set of pre-built and customizable workflows. These workflows cover common eCommerce use cases. Examples include abandoned carts, post-purchase follow-ups, and win-back campaigns. 

Klaviyo’s workflows help businesses carry out email marketing quickly. You can customize them to meet your specific business needs. Here’s how automated flows work:

Triggers

With Klaviyo you can choose from a wide range of triggers. Actions such as a customer making a purchase triggers an automated flow. You can even create custom triggers based on your specific business needs.

Conditions

Once a trigger occurs, Klaviyo checks to see if the recipient meets any other conditions you’ve set up. This can include things like order value, product category, or geographic location.

Actions

If the email recipient meets the trigger and conditions, Klaviyo responds. The response is a series of pre-determined actions.

Klaviyo’s actions include sending a series of emails. It may add or remove a recipient from a list, or update a customer profile.

Are you interested in creating more effective email campaigns? Klaviyo’s automated flows can help. Automated workflows can result in a seamless and engaging experience for your audience. 

Segmentation: Reach the Right Customer 

Segmentation is a Klaviyo feature that allows you to group your email subscribers. Here is an overview about how segmentation works with eCommerce email marketing:

Behavior-Based Segmentation

With Klaviyo, you can segment your audience based on their behavior. Purchase history, email engagement, and website activity are segments. This allows you to create highly targeted campaigns tailored to each individual customer.

Custom Segment Creation

Klaviyo doesn’t only offer pre-built segments. You can create your own custom segments. For example, you could create different segments for customers based on their location. 

Dynamic Segments

Klaviyo offers dynamic segments that automatically update based on specific conditions you set. You could create a segment of customers who’ve purchased in the past 30 days. What about a segment for people who click on a particular link in your email?

Don’t stop here if you’re looking to take your email campaigns to the next level. Continue reading to find out how Klaviyo’s integration features work. Integration is a great way to use email marketing to help you achieve your goals.

Integration: Get Real-Time Insights into Your Performance

Klaviyo integrates with a wide variety of popular eCommerce platforms, such as Shopify and WooCommerce. Integration allows you to track customer behavior and analyze the performance of your email campaigns in real-time.

Klaviyo’s current integrations include the following:

  • eCommerce 
  • CRM 
  • Social media

Imagine the time you could save by syncing customer data and automating marketing. Connecting email campaigns with Klaviyo makes it easy.

You not only save time, but you can also increase revenue. Your customers will get a better customer experience as well. while delivering a better customer experience.

Reporting and Analysis: Improve Your Strategy with Data-Driven Insights

Finally, Klaviyo’s reporting and analysis features are incredibly powerful for small businesses. You can track the performance of your email campaigns in real-time. This helps you make data-driven decisions to improve your strategy.

Klaviyo’s reporting and analysis feature allows you to track the following metrics: 

Using Klavioy’s data to optimize your email campaigns helps increase engagement. It can also drive more revenue for your business.

Klaviyo is highly regarded in the industry for its powerful reporting and analysis features, and many businesses rely on the platform to track and analyze their marketing campaigns

Unlock the Power of Klaviyo Email Marketing 

You want to drive engagement and increase sales in your eCommerce business. A robust and reliable email marketing tool is essential.

Are you ready to improve customer engagement and increase your revenue? Working with a robust and reliable email marketing platform is essential.

Go with Klaviyo email marketing software. Overall, the ability to personalize email campaigns is one of the key benefits of using Klaviyo, and it is one of the reasons why the software is so popular among businesses of all sizes.

The team at Forged Digital Marketing + Creative specializes in email marketing. We can help you take your email marketing strategy to the next level.

Reach out today and let’s talk! 

klaviyo ecommerce marketing service

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Email Marketing, Marketing

About 80% of new leads never convert into paying customers. Meanwhile, 65% of businesses struggle to generate leads at all. If you don’t know how to generate leads, your business startup will never grow.

Here are a few tips you can use to generate website traffic and quality leads. With these tips, you can use a successful website to help your business grow. Learn how to improve your web design for lead generation today.

Research Your Audience

First, learn as much as possible about your target audience. Defining your audience based on psycho- and demographic data will help you leverage personalization. Personalizing your website and content can help you attract ideal customers. 

Consumers will begin to recognize you understand the problems they’re facing. You can empathize with their pain points before offering personalized solutions.

You can personalize your headlines, imagery, call-to-action language, and body text based on who you’re trying to reach.

When defining your audience, consider their:

  • Location
  • Gender
  • Age
  • Income
  • Career
  • Education
  • Hobbies
  • Language
  • Interests
  • Buying behaviors
  • Online behaviors
  • Pain points

Gather keyword research to determine how consumers find your business online, too. What keywords do they use during a Google search to find your business, products, or services? You can use platforms like SEMRush, Google Trends, or Keyword Planner to get started. 

When building a list of target keywords, look for longer phrases (usually containing four or more words). These long-tail keywords can help you determine the user’s needs (their search intent). Then, you can create blog content that aligns with their intent to offer the help they need. 

Capture Emails

Build a list of email subscribers by adding a lead magnet to your website.

A lead magnet is a valuable piece of content your website visitors want to download in exchange for their emails. For example, you might offer a helpful tool or informative eBook. Make sure your lead magnet offers value the consumer can’t find elsewhere.

Then, add a form to your website that requests their name and email addresses. Avoid adding unnecessary fields. The visitor might get frustrated and quit completing the form if there are too many fields. 

Once the visitor completes the form, direct them to a thank you page to show your appreciation. 

To generate more leads, add lead-capturing forms to more than one page on your website. Consider adding an eye-catching call-to-action button to the navigation bar. Include a small form in the footer of your website, too. 

For your business startup, try gathering emails before your website goes live. You can encourage people to sign up to count down to your launch date. You can also offer updates about your startup to keep them informed. 

Improve the User Experience

A strong user experience (UX) will keep visitors on your website actively engaged. About 74% of visitors will return to your website if you offer good mobile UX. Over 50% of consumers say a bad mobile experience will cause them to lose faith in a company. 

Meanwhile, 75% of visitors will form their opinion about your website aesthetics as well. 

Another 70% will abandon their shopping carts on your website if you offer bad UX.

To improve the UX on your website, follow Google’s Core Web Vitals. Following these user-centric factors will benefit your organic search engine rankings, too. Higher search engine rankings can help you generate more website traffic. 

Make sure your site is fast, secure, and mobile-optimized as well.

Run your website through Google’s Mobile-Friendly Test and PageSpeed Insights to determine if it’s time to update your website design. Otherwise, use negative space to give your content room to breathe. Update the navigation bar to only display essential pages to help visitors find the information they need.

You can improve your website’s readability using headers, subheaders, lists, shorter sentences, and shorter paragraphs. Test all forms on mobile and desktop devices, too. 

Create Quality Content

High-quality content can help you generate more website traffic, which could help you generate fresh leads. Use your keyword research to determine what topics to cover within your posts. Then, diversify your content marketing strategy with:

  • Blog posts/articles
  • eBooks
  • Infographics
  • Polls
  • Quizzes
  • Videos
  • Webinars

End each post with a strong call to action to generate more conversions. 

Use SEO

Help more people find your website content with search engine optimization (SEO). Optimize each post you create by adding the target keyword to the:

  • Page title
  • URL
  • Opening and closing paragraphs
  • Body text
  • H1 header
  • Image file name and alt text
  • SEO title and description

The SEO title and description will appear on Google’s search engine result pages (SERPs). Make sure they’re intriguing enough to encourage clicks. In time, your clickthrough rate will improve, which could lead to higher SERP rankings.

Claim and optimize your Google Business listing as well. Your listing will direct more people to your website.

Design PPC Ads

Pay-per-click (PPC) advertising with Google or Facebook Ads can help you generate more website traffic. You can target consumers based on different buyer personas to create personalized ads.

Create both text and display ads to capture the consumer’s attention.

Use remarketing ads to reappear in front of people who have visited your website in the past. 

Share Testimonials as Proof

Testimonials from previous customers can encourage new customers to trust your brand. Create a dedicated testimonials page on your website. Ask consumers to share their reviews on your Google Business listing, too.

Add a call to action button on your testimonials page to generate more leads. 

Discover How to Generate Leads Today

Don’t spread the word about your business startup without learning how to generate leads first. With these tips, you can attract new customers to your website. As you generate more website traffic, you’ll have more opportunities to generate quality leads.

Set your business up for success with these marketing tips today.

Need help? We’re happy to lend a hand. 

Contact our team today to get started!

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eCommerce, Email Marketing

It’s easy to assume that social media is the most effective space for communication with customers. After all, people spend a ton of time on platforms like Facebook, Instagram, and TikTok.

The truth is that 74% of people still prefer email communication, particularly with businesses. Emails are convenient to receive and provide a level of security and authority that other methods can’t match.

If you’re looking for a way to improve your email marketing, it’s time to consider email automation. This is an especially important choice for eCommerce businesses that rely on online sales to thrive.

Want to know more about email automation and how it can benefit eCommerce businesses? Read on to learn everything you should know about automated emails.

An Early Start

Adopting email automation works best when you pair it with a focused effort to grow your email list. By prompting new customers to sign up for your emails, you can get an early start building that important relationship. In addition to pop-up prompts on your website, you can also request that customers provide their email addresses upon checkout.

With automated emails, you can create a welcome series that will arrive in your new customers’ inboxes right away. With the right email marketing technology, you can track whether or not that initial message was opened. The goal of a welcome series is to determine whether or not your new customer is interested in email communication—and you can also throw in a few incentives to encourage a first (or second) purchase.

Easy Drip Campaigns 

One of the most common uses of automated email marketing is the effective drip campaign. A drip campaign is a series of emails sent at opportune times to keep consumers engaged and encourage purchases.

Drip campaigns include:

  • abandoned cart reminders
  • post-purchase follow-ups
  • re-engagement initiatives

You can also use drip campaigns to provide customers with discount codes or upsell opportunities. By automating your drip campaign, you can ensure that the right email reaches each customer when they’re most poised to follow your calls to action.

Brand Consistency

When you’re putting together marketing materials, consistency is key. When your tone and voice remain the same, consumers know what to expect from your eCommerce business. If your tone and voice change, it can create confusion and distrust. 

When you opt for email automation, you can put together the vast majority of your emails at the same time. That means using the same writer or team that can stay focused on the same goals to create a drip campaign that feels unified. This will also give you more time to focus on your newsletters and updates and a portfolio to reference so that your consistency never wavers.

Brand Awareness

While eCommerce is thriving in the digital age, it does present some unique obstacles. The biggest one is that without a brick-and-mortar store, you can’t rely on local foot traffic to build brand awareness. Instead, all of your brand awareness has to come from online marketing efforts. 

As we’ve already mentioned, email is one of the most effective ways to communicate with consumers. By automating your email campaign, you can ensure that emails reach inboxes even when you’re preoccupied with other important things like creating great products and fulfilling orders. Each time one of your emails hits a consumer’s inbox, you’re building the brand awareness needed to earn their trust and their purchases.

Tracking Important Metrics

Email marketing statistics paint a clear picture: some email campaigns are more successful than others. On average, email marketing yields a $36 ROI for every dollar invested. However, the top performers are seeing a $70 ROI for every dollar invested.

Automated emails allow you to track important metrics and make adjustments over time. When your entire email list is receiving variations of the same emails, you will get a clear sense of what’s working and what isn’t. If, for example, your abandoned cart reminder is yielding a lower conversion rate than your re-engagement initiative, you can tweak or replace your abandoned cart reminder until it’s bringing in the ROI you deserve.

Personalization

Many business owners worry that automated emails are impersonal. After all, isn’t everyone receiving the same email? How can you ensure that consumers feel directly catered to when they receive an automated email?

With today’s marketing technology, you can personalize automated emails with ease.

You can still divide your email list into different demographics. That way, each recipient is receiving emails relevant to their needs and desires. You can also personalize and customize your automated emails based on buying habits and more. 

Outsourcing Your Email Automation

Do you feel overwhelmed by the idea of taking on a new marketing strategy? After all, you’re already managing a website, social media pages, and product fulfillment.

The good news is that you can outsource your automated email campaign. We can do everything from creating your email content to setting up the automated schedule to tracking key metrics. We’re Klaviyio Partners, after all! With our help, you can stay focused on the day-to-day while reaping the rewards of a strong email campaign.

Let Us Tackle Your Email Automation

There’s one thing your eCommerce business is missing in 2023: email automation. As you can see, there are a ton of ways to use automated emails and the benefits speak for themselves. Now, we want to offer our eCommerce services that will boost your business.

Ready to find out more about how we can help? Contact us and let us know what services you’re interested in so that we can create a customized marketing strategy that will help you to meet all of your goals.

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eCommerce, Email Marketing

Did you know that email marketing boasts an impressive ROI of $36 for every $1 spent?

You want to start using Klaviyo email marketing, but you’re not sure where to start.

Even if you’ve never used Klaviyo email marketing before, it’s easy to get started. You can be up and running in minutes with our simple setup process.

Keep reading because, in this article, we’ll walk you through the basics of setting up your first campaign, creating templates, and importing your contact list. We’ll also share some tips for improving your open rates, click-through rates, and conversion rates.

1. Personalize your Emails

Creating personalized emails with Klaviyo is an effective way to ensure that your brand stands out. You can use such features as product recommendations, birthday greetings, and other ways to drive customer engagement.

Taking the extra time to personalize each email with a customer’s name or information they shared beforehand will show them that you are invested in their journey and care about their individual experience.

Personalizing your emails will encourage customers to stick around, look forward to hearing from you, and, in time, trust your brand enough to become loyal supporters.

beauty brand email marketing services

2. Design an Eye-Catching Template

Designing an eye-catching template for emails is key to increasing engagement with customers. By adding elements such as attractive colors, images, and easy-to-read text, you create a template that will attract your audience’s attention and get them to click through your message.

Beyond reducing the risks of emails ending up in spam folders, an eye-catching template can prompt readers to act on your call to action, thereby driving sales and conversions.

3. Keep it Concise

Writing emails for Klaviyo is a great way to get your message across quickly and accurately. Crafting emails can be a challenge, however, as customers are usually busy and have lots of emails they need to sift through.

To make sure your customers read your message, it’s important that you keep your emails concise and focused on the point you’re trying to get across. This will also make it easier for them to digest in just a few moments instead of going through lengthy emails that took hours to write.

Keeping messages short and effectively conveys what you want will not only save time for customers but also ensure their engagement with your message.

4. Focus on Value

The key to success in email is focusing on the value you are bringing to your reader. This goes for any type of email, from a special offer to new product information to helpful tips.

By thinking about what information would be most beneficial to your audience, you can put together an email that they will find more than just interesting – they will find it valuable too!

When done right, emails that draw a focus on value are sure to perform better than those that don’t. Take the time to understand what will help your customers out the most and work that into your emails – your response rate will thank you for it!

5. Leverage Automation

Automation can be a great way of efficiently reaching customers. With Klaviyo’s automation tools, you will no longer need to worry about manually writing emails for every customer – automated campaigns are not only efficient but also highly effective in delivering the right message at the right time.

These automated emails are sure to move your customers further down the funnel, converting them into sales and boosting your bottom line.

6. Test Different Variations

Email testing with Klaviyo is a great way to understand your customers on a deeper level and boost customer engagement, leading to higher rates of open and click-throughs. Experimenting with different variations of subject lines, content, images, and more can help you optimize your emails for maximum engagement.

Testing multiple variations allows you to compare their performance and identify the ones that deliver the best results. Utilizing email testing can be an invaluable tool to get the most out of your email marketing campaigns.

skincare email marketing agency

7. Monitor Your Metrics

Keeping track of sent campaigns and their overall performance is essential for becoming a successful marketer. Even if something worked well one time doesn’t mean it’ll be successful the next time.

That’s why it’s important to use Klaviyo’s great metrics features to gain insight into how each campaign performs. By keeping tabs on open rates, website traffic, and email list growth, you can adjust your marketing approach going forward and improve the effectiveness of your strategies.

The only way to know whether your strategy works well or needs improvement is by monitoring the data frequently– luckily Klaviyo makes that easy.

8. Offer Incentives

Offering incentives with emails can be an effective way to capture customer attention and get them to take action. Customers will appreciate the value you provide in the form of discounts and free shipping, especially when such offers are tailored specifically to their needs.

It is also important to make sure that your offers are clear and easy to redeem so customers can immediately act on them.

Finally, define expiration dates that make sense for your economics, so incentives remain short-lived enough to be considered valuable to customers but long enough to increase the conversion rate around a given product or campaign.

9. Follow Up with Customers

Sending out enticing emails with incentives can be a great way to grab customers’ attention and drive them to take action. Not only will this keep their engagement up, but customers love getting discounts and free shipping as a bonus.

To ensure that your offers are seen as valuable by your patrons, make sure they are easy to understand and appropriately tailored for the audience so they have the incentive to act on them immediately.

10. Stay on Brand

Staying on brand for emails is an important part of running a successful business. When customers recognize the consistent image and messaging, it not only keeps them informed but also creates trust in your company.

Ensure that the content of all emails sent out reflects your company’s mission, products, and services positively to help boost customer loyalty and continue to strengthen their connection to your business.

Need Help With Your Email Marketing?

As you can see, there are many email marketing tips that you can follow in 2024 to increase your business. Master the above tacts, and you’re on your way to success.

For more information on email marketing, contact us today.

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eCommerce, Email Marketing

Did you know that email marketing boasts an impressive ROI of $36 for every $1 spent?

You want to start 2023 with a bang, but you’re not sure how.

It’s tough to know where to start when it comes to email marketing. There are so many different options and strategies that it can be hard to know where to begin.

But don’t worry. Keep reading this email marketing guide because these five email marketing automation will help you get started on the right foot and boost your business in the process.

What Is Email Marketing Automation?

Email marketing automation is a powerful tool that enables you to send automated emails to your customers and prospects. It takes the manual effort out of email marketing and allows you to manage your campaigns more efficiently.

By automating repetitive tasks like lead nurturing, welcome emails, follow-ups, order confirmations, and upselling messages – you can save time and focus on other areas of your business.

With email marketing automation, you can create personalized emails that are triggered by user actions or behavior within your sales funnel. This allows you to target specific users with relevant messages at the right time – increasing the chances of conversion.

You can also segment contacts based on their interests or preferences so that they receive more relevant content tailored specifically for them. Furthermore, you can access analytics and insights to help you measure the performance of your campaigns, and make adjustments accordingly.

Benefits of Email Marketing Automation for Ecommerce

Now that you understand the basics, let’s look at some of the benefits email marketing automation can offer eCommerce businesses.

1. Create Better Relationships With Customers

Automated emails can be used to nurture existing relationships and build new ones. You can reach out to inactive customers with personalized messages, thank loyal customers for their purchases, send special offers or promotions to reward them, and ask for feedback to improve your products and services.

2. Optimize Your Sales Funnel

With email automation, you can set up automated workflows or sequences that will help you identify where prospects are dropping off in the buying process – allowing you to adjust accordingly. This can help you optimize your sales funnel and get more people through it successfully.

3. Low Maintenance & Cost-Effective

Automating manual tasks is a huge time saver, as well as a money saver. You can use email automation to send personalized emails to customers without the time commitment or cost of manual labor. This allows you to focus on other areas of your business and ensure that customer relationship are taken care of.

4. Increase Sales

By targeting customers with personalized and relevant content, you can increase the chances of conversion. Automated emails can be used to upsell related products, drive repeat purchases and boost overall revenue.

5 Types of Email Marketing Automation for eCommerce

Now that you know why email automation is useful for e-commerce, let’s look at the various types of emails you can automate.

1. Welcome Emails

Welcome emails are a great way to create a warm and inviting first impression with new subscribers or customers. Not only do they provide an introduction to your brand, but they also set expectations for what’s to come!

By customizing each welcome email based on the individual, you can ensure that their experience is unique, personal, and most of all memorable.

It’s important to start establishing relationships early on that will not only keep people coming back but convince them this was a worthwhile addition to their lives!

2. Abandoned Cart Emails

Abandoned cart emails can provide an effective boost to sales, so they’re worth exploring if you run an online store. When a customer adds items to their cart but fails to finish the checkout process, these automated messages serve as a reminder that encourages them to return and complete the process.

In addition, you can drive conversions even further by providing incentives with your abandoned cart emails. For example, offering a small discount or free shipping may be just the thing customers need to go back and finish their purchase.

Adding abandoned cart emails to your arsenal of sales tools is a no-brainer, and could wind up making a big difference in your overall conversions and profits.

3. Win-Back Emails

Win-back emails are an incredibly powerful way to revive relationships with your inactive customers and make sure they don’t get away! Everyone loves the feeling of a bargain or the convenience of free shipping.

Incorporate these techniques with your win-back emails when you reach out to past customers and you’ll be sure to lure them back into your store.

Creating a good win-back email is a craft in itself, so make sure you take time to consider what kind of incentives you’re offering and how best to communicate them. With well-crafted win-back strategies, past customers can become future patrons once again.

4. Upsell & Cross-Sell Emails

Upsell and Cross-sell emails are excellent marketing tools. They allow businesses to up the value of each purchase by promoting related or complementary items which may help the customer fulfill their needs and wants.

These emails build on what customers have already purchased and help business owners overcome any objections the customer may have with extra incentives, such as discounts or even free offers.

By utilizing these strategies, businesses can increase their sales and develop a loyal customer base. Customers also benefit from getting additional products that further enhance their shopping experience.

5. Newsletter and Promotional Emails

Crafting effective newsletters and promotional emails is important for any business looking to expand its reach. Not only do they keep customers informed, but they also help build brand loyalty.

The purpose of a newsletter is to communicate the benefits of your service or product in concise language that makes your subscribers feel special and valued. On the other hand, promotional emails are used to drive sales by presenting direct offers.

A clear call to action should be included so that potential customers have an easy time claiming discounts or learning more about products they may find appealing.

No matter which type of automated message you send out, it is integral that you personalize your content so that every customer feels heard and connected to your business.

Need Help With Your Email Marketing?

As you can see, there are many fantastic email marketing campaigns that you can use in 2023 to increase your business. Master the above tactics, and you’re on your way to success.

For more information on email marketing, contact us today.

Ecommerce email marketing-agency

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eCommerce, Email Marketing, Influencer Marketing, Social Media
While you’ve been shopping online for years, you’ve never decided to sell anything on the Internet until now. Perhaps you’ve realized it’s time to invest in your own side hustle or full-fledged business. That’s why you’re interested in what it takes to sell kratom online. Kratom is used by so many Americans who’ve become grateful for this naturally occurring medicine. Kratom is consumed to relieve pain, boost your energy, or simply stay more focused. With all of these potential health benefits, it’s understandable that there’s now an online market for selling kratom. If you’re ready to start selling kratom online, you’ve come to the right article. Below is a complete guide to help you start your online business and maintain profits long-term. From inventory management to budgeting, you need to be prepared for this business endeavor. Keep reading to see how you can ensure that selling kratom online will be a successful endeavor.

The Basics of Selling Kratom Online

People seek kratom for all kinds of reasons, which means it can be a great product to market online. In many cases, kratom is used as a way to help people recovering from opioid addiction. Others use kratom as a stimulant, such as coffee, giving them an energy boost and higher focus levels. While the United States Food and Drug Administration hasn’t approved any official kratom health benefits, many consumers still believe in it. Plus, it’s not a scheduled drug, meaning selling it online and even in some stores throughout the country is completely legal. You might want to start by researching where you’d source your kratom inventory. Be wise enough to do background research on any kratom provider. You don’t want to work with a company that sells low-quality products because then your customers wouldn’t be satisfied. Once you’ve found the kratom provider you trust, it’s time to build your online store. Optimizing this website is going to be crucial for your long-term profitability in selling kratom online. Your website, after all, will also be the foundation for all other digital marketing. Here are the marketing tactics we at Forge will use for marketing Kratom and botanical herbs online: 1. Search Engine Optimization Use SEO to establish inbound organic traffic that can be retargeted by Programmatic Ads at a later date. 2. Email Marketing and Email Automation Flows Use an offer pop up to begin collecting emails from the new organic traffic going to your website. Then set up the following flows to automate your customers getting to know your kratom business: Welcome/Nurture Sequence, Abandoned Cart, Browse Abandonment, Post Purchase and Customer Winback. Once these are established, also begin to send regular emails to your new list to offer helpful tips and tricks as well as timely promotions for holidays and social media holidays. 3. Programmatic Display Advertising Forge offers a unique opportunity for kratom companies to advertise their products digitally and legally through our large display network of whitelisted publishers who will run your ads on their website. We can prospect new top of funnel customers with interest based targeting as well as retarget those who have visited your website once or more, in attempts to get them back and convert with an offer or deal. This is one of the only advertising solutions for kratom companies to advertise online today. 4. Social Media Organic Growth & Influencer Marketing Social Media can be challenging for kratom brands so you need to make sure you’re not making medical claims about your products or even suggesting they are for sale intended for human consumption of any sort. This is against FDA regulations and can get your brand in trouble, let alone your pages shut down for Community Guidelines Violations. It’s best to stick with the seasoned pros to run top of funnel organic social media content for your kratom brand. Influencers can promote your products as well but the same rules apply: no medical claims, no showing consumption of the products and as always, you must have them prominently state that their posts are #ad or #sponsored for FTC rules and regulations. Let’s talk about some more ways to set up your kratom company for success marketing online.

Make Sure Your Website is Optimized for the Best User Experience

When online users visit the website where you sell kratom, you want to turn those visits into sales. For that reason, it’s critical that you optimize that website specifically for sales conversions. That means, for one thing, you need a strong visual appeal throughout the website. Content needs to be readily accessible and arranged in a way that is easy to navigate. Everything from the color scheme to the tone of voice you use in the messages should be cohesive and unique to your brand. In addition, don’t underestimate the power of search engine optimization (SEO). SEO content makes use of keywords and phrases throughout the website. These words and phrases are what online users might look for on search engines such as Google or Yahoo! While proper SEO strategies can be in-depth, these efforts will be worthwhile for your kratom business in the long run. It’s your best chance of getting found online when people are looking to buy kratom. For more specific digital design guidance, take a look at this article outlining tips for website optimization.

Learn as Much as You Can About Running a Successful eCommerce Business

With so many competing eCommerce websites these days, it can be hard to stand out ahead of your market competition. Nonetheless, investing in your marketing and business will give you the best chance of financial success when selling kratom. After all, the eCommerce industry continues to grow and expand. Studies show that the market size will be worth over $6 trillion by the year 2024. That’s why you should spend as much time as you can learning about what it takes to optimize an eCommerce platform. For instance, have you researched what ways you can market your kratom products? Do you know what consumers are looking for when it comes to buying kratom online? In addition, don’t be afraid to work with experts on this matter. Hiring third-party marketing agencies might be just the ticket to skyrocketing your online kratom business.

You Can Use Social Media for Promotion, But Be Cautious

Another way to help your kratom online store succeed is by using social media marketing. Be careful, though. Selling kratom directly through some social media platforms can get your profile taken down. It’s essential that you research the posting guidelines of each social media platform you plan to market your kratom on. Some platforms, such as Instagram or Facebook, might be stricter than others. The wisest way to get around some of these guidelines on the stricter platforms is by not advertising that you’re selling kratom directly. Sure, you can include your eCommerce link in the profile of your Instagram, for example. When you post content about kratom, though, make it educational instead of sales-y. You can create an entire social media campaign about what a kratom supplement is and how it might be used. Again, be careful not to make any direct medical claims about its benefits without having reliable studies to cite. Overall, social media can be a great way for consumers to know that you’re all about kratom – as long as you don’t get yourself banned in the process.

Remember That Any Marketing Plan Should Be Ongoing

The last important thing to remember when it comes to selling kratom online is that the more work you put in, the more likely you are to succeed. It’s going to be up to you whether you want your kratom eCommerce store to be just a side hustle or your full-time income. Again, that’s why it can be so wise to work with third-party professionals. They can guide you on this eCommerce journey and help you sustain those profit margins.

Start Selling Kratom Online in No Time

If you think you need expert marketing guidance to make the most of your new eCommerce kratom business, look no further. We prioritize helping people establish their brand and succeed at selling their online products or services. For that reason, we hope you reach out to our team of expert marketing professionals. We can help you sell kratom online in an efficient, organized, and profitable way. Start by learning more about how an eCommerce-specific marketing agency could be just what you’re looking for.
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Email Marketing, SMS Marketing

Did you know that there are about 600,000 new businesses in the United States each year? However, many of these businesses tend to fail within the first few years. As you might expect, part of operating a successful company includes investing in effective marketing strategies.

SMS marketing is something every entrepreneur should prioritize, but not everyone knows where to start. We’ve created a useful guide that conveys all you need to know in order to succeed when developing an SMS marketing campaign.

Let’s dive into all you need to know about SMS text marketing.

Leverage A/B Testing

As you might guess, A/B testing (also called split testing) compares two versions of something to see which performs better.

You can A/B test all sorts of things in your SMS marketing campaigns, from the send time to the message itself. Once you’ve found a winning combination, you can be confident that you’re getting the most out of your SMS marketing efforts.

It’s best to start small when A/B testing your SMS campaigns. For example, you might want to test two different send times to see which gets better engagement. Once you’ve found a winner, you can move on to testing other elements, like the message itself.

Don’t Neglect Personalization

Personalization is key to any successful marketing campaign, and SMS marketing is no different.

Your subscribers are more likely to engage with a message that’s been tailored specifically for them. There are a few ways to personalize your SMS marketing messages.

First, you can segment your list so that you’re only sending relevant messages to each group. For example, if you have a list of both men and women, you might want to send different messages to each group.

You can also use merge tags to insert each subscriber’s name into the message. This helps create a more personal connection with your subscribers.

Finally, you can use dynamic content to show different content to different subscribers based on their interests.

Use a Strong Call to Action

Every SMS marketing message should have a call to action (CTA). A CTA is simply an instruction to the subscriber about what you want them to do next.

For example, your CTA might be to click a link, call a phone number, or visit your website. Your CTA should be clear and concise. It should also be relevant to the content of your message.

For example, if you’re offering a discount, your CTA should be to take advantage of that discount.

Track Your Results

It’s important to track the results of your SMS marketing campaigns so that you can see what’s working and what isn’t.

There are a few key metrics you’ll want to track. One of the most important is your open rate, which is the percentage of people who open your message.

You will also want to track your click-through rate (CTR), which is the percentage of people who click on a link in your message. Finally, track your conversion rate, which is the percentage of people who take the desired action after receiving your message.

By tracking these metrics, you can see how successful your SMS marketing campaigns are and make changes accordingly. This will be one of your most important responsibilities when developing an SMS campaign.

Focus on Deliverability

Deliverability is the term used to describe how often your SMS messages actually reach your subscribers’ phones.

This is an important metric to track because it can have a big impact on your open and click-through rates.

Primarily, you should use a dedicated short code, which is a special phone number that’s used solely for SMS marketing. This will help ensure that your messages are delivered to your subscribers’ phones. You can also use a reputable SMS provider, which will help improve your deliverability.

Be sure to follow the best practices for SMS marketing, which will help ensure that your messages are delivered to your subscribers.

Work With a Professional

If you’re serious about getting the most out of your SMS marketing, it’s a good idea to work with a professional. They can help you develop an effective strategy, choose the right keywords, and track your results.

They can also provide you with support and guidance along the way if you encounter issues.

When choosing a professional, ask about their experience with SMS marketing. You should also ask for ecommerce marketing testimonials from previous clients.

It’s also in your best interest to devote some time to researching their past reputation. This will ensure that you find someone who is ideal for your campaign.

What Are Common Mistakes People Make When Creating SMS Campaigns?

One of the most common mistakes people make is failing to personalize their messages or using a bad platform. We recommend Klaviyo SMS marketing.

Getting a generic text message that doesn’t include any form of personalization is sure to cause you to fall short of your goals. Additionally, not using proper grammar, punctuation, and spelling is also a common mistake.

This can make your message difficult to understand and will likely cause people to ignore it. Not having a clear call to action is another mistake that people often make. Without a CTA, people may not know what you want them to do next and they’ll likely just delete your message.

Be sure that you keep this information in mind in the future so that you can make the most of the opportunities and SMS campaign is able to provide.

SMS Marketing Doesn’t Have to Be Complicated

Incorporating SMS marketing might seem complex, but it’s easier than you might expect it to be. Keep the above guidelines in mind so you can avoid problems you may have otherwise dealt with.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

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eCommerce, Email Marketing, Influencer Marketing

CBD is big business, growing by an annual rate of over 21% in the United States. With so many players popping up in the industry, it can be tough to stand out from the crowd.

With a saturated market and strict restrictions on advertising online, it’s important to sort through your options when it comes to CBD marketing. You need to be strategic to ensure you’re getting in front of the right people with the right message.

Here are five of the best ways to market your CBD brand and ensure that you’re getting noticed by consumers.

1. Work with Affiliates and Influencers

Affiliates and influencers are a great way to get your brand in front of new people. When working with affiliates, provide them with high-quality images and content that they can use to promote your products. You’ll also want to consider offering them high commissions on sales or leads generated, so they have an incentive to sell your products over your competitors.

When working with influencers, be sure to choose those who align with your brand values. You’ll want to send them product samples and give them plenty of information about your products so they can create accurate posts. Be sure to monitor their posts closely to ensure they are representing your brand well.

For both parties, you want to guide them on any regulations with regards to posting CBD content to protect both your brand and their accounts.

2. Use Organic Social Media Content

Social media is an effective marketing tool that may help you reach a large number of people in a short time period. The guidelines for advertising CBD on social media are strict, so check the platform’s rules before you start posting. As of right now, most platforms will allow you to advertise topical CBD products, but any ingestible is strictly prohibited.

Make sure to post engaging content that will capture people’s attention and use hashtags to get discovered by new users. Each post should have a strong call-to-action (CTA) so that the audience is encouraged to visit your website, join your email list or take some other worthwhile action.

3. Write Informative Blog Posts

One of the best ways to educate people about your products is to write informative blog posts. Cover topics like how to use CBD, the benefits of CBD, or interesting case studies. This will help build trust with potential customers and show that you’re an expert in your field.

Make sure to do keyword research and implement other cannabis SEO tactics to get your content ranking well in the search engines. CBD SEO involves optimizing your website and content for relevant keywords so that people can find you when they’re searching online. Use these keywords in your title tags, meta description, and throughout your content.

4. Invest in PPC Advertising

PPC, or pay-per-click, advertising, is a great way to get your brand in front of potential customers who are already interested in CBD products. You can target specific keywords and demographics with your ads to ensure that you’re reaching the right people.

As of right now, all CBD advertising is strictly restricted by Google. There are other advertising networks that will work with CBD businesses, so do your research. You should still be able to participate in display advertising and other PPC advertising once you stay within the network guidelines.

5. Email Marketing

Email marketing is a great way to keep in touch with your customers and build relationships over time. You can send out updates about new products, special offers, or helpful blog posts. You can also segment your list so that you’re only sending relevant information to those who are interested.

Make sure to get people’s permission before adding them to your list, and always give them the option to unsubscribe. Be sure to comply with all anti-spam laws in your country or region.

How to Advertise CBD Online

Knowing the regulations in your region will be critical for advertising CBD online. The laws are constantly changing, so it’s important to stay up-to-date. You should also have a clear understanding of your target market and what platforms they’re using.

When advertising your CBD brand, make sure to promote the health benefits of CBD without selling it as a cure-all. Don’t make any medical claims that can be held up to scrutiny. Instead, use customer testimonials and other user-generated content to promote your brand.

Once you know the rules, you can start creating engaging content that will help you reach a larger audience. Be sure to use strong calls-to-action and track your results so that you can continue to improve your campaign over time.

Can a CBD Marketing Agency Help?

If you don’t have the time or resources to handle your CBD marketing in-house, consider working with a CBD marketing agency. A good agency will have experience with the ever-changing regulations and be up-to-date on the latest trends. They can also help create content, manage paid advertising campaigns, and track results.

CBD Marketing Services from Forge Digital Marketing

At Forge Digital Marketing, we offer a wide range of CBD marketing services to help you reach your target audience. Our team has years of experience in the industry and knows how to compliantly promote your brand. We can help with everything from SEO to email marketing to social media management.

We know what it takes to market your CBD business in this ever-evolving climate as we already rank for a large number of CBD keywords and can help you to do the same.

Check out our services here and get in touch with us today to craft your CBD SEO strategy online.

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