23 billion text messages are sent every day across the world. That’s a lot of texts – and a lot of opportunities for businesses to market their products and services.
Keep reading to learn about SMS marketing and the steps you can take to start building a successful SMS marketing campaign for your company!
What Is SMS Marketing?
SMS marketing is also referred to as text message marketing. It’s when businesses send promotional campaigns or other messages via text message. These messages are permission-based, meaning customers have opted-in to your communications. This creates highly targeted marketing lists with customers that want to engage with your business.
Why Use SMS Marketing?
With smartphones seemingly everywhere, SMS has become one of the most useful marketing tools available. With a 98% open rate, SMS has also become one of the preferred methods of communication of smartphone users.
SMS messages have a staggeringly high engagement rate compared to other marketing channels. By using SMS marketing you can be sure that your target audience will read your messages and can count on a high return on investment.
Steps to a Successful SMS Marketing Campaign
Now you understand the basics of SMS marketing and why you should be using it! Let’s jump into how to launch a successful SMS marketing campaign for your business.
1. Get Your Team in Order
First things first. To start an SMS marketing campaign, you need to make sure you have the right resources in place. Some of the skills you’ll want to make sure exist on your team are:
- Digital design
- Social media
- Promotions experience
- ROI analysis
Once you have the right team, you’ll need to set objectives and get everyone on the same page. It’s important to understand what the team wants to accomplish with the SMS marketing campaign. Are you trying to drive more traffic to your website? Or do you want to boost the sales of a particular product?
No matter what the primary objective is, be sure to clearly identify it before you launch your campaign. That way the messaging can be framed around the objective and your team will be more successful in accomplishing it.
2. Keep It Short
Consumers typically look for convenience and aren’t going to spend a lot of time reading a lengthy marketing text message. Maybe that’s why SMS marketing messages are limited to 160 characters. If you can get your message across in less, that’s even better.
You need to get to the point of your message quickly and make sure it’s clear. Using clear and concise language can help with that. Avoid using abbreviations and only use all caps sporadically to emphasize certain words.
Be sure you are giving your customers all the pertinent information they need. For example, if you’re marketing a sale, you should include when the sale ends. There is a higher likelihood that your customers will take action if they have the information they need.
3. Timing Is Key
Understanding when and how much to text your customers is key to a successful text campaign.
The majority of text messages are read within three minutes of when they’re received. This gives you an indication that SMS marketing is most effective when it creates a last-minute impulse for your customers. If you’re promoting an event or hosting a sale, send the text message a few hours before. Your audience is likely to forget about your event if you send it days in advance.
During the beginning of your SMS campaign, you can test sending messages at different times to see when your audience is most responsive. This will help inform your strategy going forward.
The frequency of messaging is another piece of timing to take into consideration. You don’t want to spam your customers – sending too many messages will push some people to stop engaging or completely opt-out of your campaign. A good rule of thumb for text message marketing is to stick to 1-2 messages a week at the most.
4. Be Exclusive
Creating a sense of exclusivity is one of the best ways to attract customers to an SMS messaging campaign and keep them engaged. You want to make sure that offers made through your bulk SMS marketing are unique and unavailable to people who aren’t subscribed.
5. Use Call to Action Buttons
The whole point of an SMS marketing campaign is to get your customers to engage, interact, and act on the text messages you send them. A great way to do that is to use calls-to-action in your texts.
For example, if you are pushing out a discount code through the SMS channel you can ask customers to “show this text” in-store to get the discount. This is an easy way to get customers to engage with your text marketing and promotions.
Other calls-to-action include “click here” for more information or running “text-to-win” competitions where you ask customers to text in order to enter the contest. Both of these tactics will drive traffic to your site and can increase sales.
6. Integrate With Your Other Marketing Strategies
Your SMS marketing campaign shouldn’t exist in a vacuum. Integrating it with your other market initiatives will provide a couple of benefits. You’ll ensure all your marketing campaigns are consistent across channels and it gives you more ways to promote your SMS campaign.
If you already use email marketing, you can send an email that shares how to opt-in to exclusive deals and information your company has to offer. This will help you reach more customers by expanding your marketing campaign through various channels.
7. Record and Analyze Data
Collecting data to determine what is and isn’t working in your marketing campaign is crucial for success. Take the time to analyze results and figure out which of your SMS campaigns were successful and which ones could use refinement. Comparing different outcomes can help you create an approach that drives the best results for your company.
Launch Your SMS Marketing Campaign
Are you ready to get down to business and launch a successful SMS marketing campaign? With the tips in this guide, you’ll be on your way to increasing customer engagement and loyalty.
If you’re looking to take your text messaging campaign to the next level, contact us at Forge Digital Marketing and Creative to learn more about our SMS marketing services!
Did you know that 14% of Americans use CBD? That is a huge market to tap into.
To do it, you need to think about your CBD marketing strategy. Certain marketing strategies can be helpful when marketing hemp. The most important part is to do it right.
Are you interested in finding out what business marketing strategies can help you grow your cannabis business? We’ll explore how to expand your audience in this article.
In any business, having an SEO company by your side is crucial. In CBD product marketing, it’s extra important to use SEO practices.
By identifying keywords that your audience uses, they’ll find your website organically.
SEO can come in two different types, on-page and off-page. Working on both will help to boost your business website’s rank and credibility on search engines.
The higher the rank, the more likely you’ll start benefitting from organic traffic. This is invaluable as you don’t have to pay for organic traffic.
In the world of cannabis marketing, this is important. Usually paid ads and other promotion methods are prohibited in this space.
Building up your email marketing campaigns is essential for success in the CBD industry. With email subscribers, you already know that they’re interested in what you have to offer. You just have to leverage this so that you can make more sales and bring in more customers!
They’re a great tool for creating relationships with customers who are already familiar with your cannabis brand. They’re also great for bringing them back to your website.
If you’re in need of a CBD compliant email platform, we whole-heartedly recommend Klaviyo.
Keep ‘Em With Content
Content marketing is a powerful tool that you should use when marketing hemp. It can establish you as an authority figure within your niche and make you the go-to source for accurate information.
Remember when we spoke about SEO earlier? It’s a practice that should also be applied in your content marketing of CBD.
SEO allows users to find your content in the form of blogs on your website so that they can get the answers they need. Your blogs should also lead them to take action on your website after getting answers.
With this tool, cannabis marketing becomes much easier.
Want to know why we’re the content pros for you? Check out our ranking on bestmarijuanaguide.com.
The new way of making more sales is by using influencer marketing. Finding a candidate that fits into your niche of CBD will be the key to success here.
The candidate should be knowledgeable and an authority figure in the niche or the surrounding brand niche.
With the trust that they have, endorsing your product to their audience can gain you sales, as well as new customers. In fact, it’s also great for increasing brand awareness.
Look for influencers specifically who will create Instagram Reels and Guides as well as Tiktok videos to boost your content strategy.
Create a CBD Marketing Plan
As a business owner, you want to make sure that you’re implementing the right marketing strategies to get results. CBD marketing is important, and when done right can help you expand your audience.
With so many other things on your plate, marketing strategies should be the least of your worries. At Forge Digital Marketing, we can help you with your CBD marketing campaigns.
If you’re looking to get results and a tailored strategy for supplement marketing, please contact us today!
Constantly producing high-quality content that is desirable is quite challenging, so make it a little easier on yourself by repurposing that content — turning it into other formats! We call this a content repurposing framework.
Studies reveal that while half of marketers struggle to produce enough content, only 29% repurpose content strategically.
Sounds like a huge area for opportunity right?
You are correct!
So consider spreading your brilliant content as far as possible and learn how to maximize its use to maximize your traffic!
Here’s how to repurpose your content:
1 – Create content with the idea of repurposing it for something else.
This will make it easier to divide and mold it the way you want for another medium.
In addition, creating something with the idea of ultimately using it for something else gives rise to all around better content.
Content can be longer and more in-depth, dividing into sections as needed. This way, your audience will not feel like you are cutting corners.
It is equally important to create graphics with the intent of repurposing. They need to be embedded inline with your post and go along with your social channels.
If you lack resources of a professional graphic designer, consider using an online tool like Canva which allows you to create one image and size it for multiple applications like social media channels, blog images, and more.
2 – Make scroll-stopping content
Make that content (on whatever medium) really awesome.
Like, 10X content–ten times better than anything ever produced.
So it will probably be pretty lengthy.
Start with strong keyword research (obviously). You don’t want to spend a lot of time creating something no one really cares about or will search for on the internet.
Implement the Skyscraper Technique, coined by Brian Dean of Backlinko, so your content is extra mind-blowing.
Study similar content that ranks for your chosen keyword (check out Neil Patel’s free tool, Ubersuggest) and fill in any missing information and/or offer new ideas to make your content extra desirable. Stay relevant and scatter keywords that will harness good traffic throughout.
3 – Use convenient tools to help you repurpose content
Repurpose, repurpose, repurpose!
There are tons of tools to make turning your pre-existing content into something else more seamless:
PrintFriendly will transform your blog post into PDFs. Just paste a URL and click a button. It is free!
SlideShare is also free and turns any article content into a slide deck.
4 – Turn written word into easily consumable video
Turning written words into video clips can be a lot more tricky if you don’t have an in-house video editing person. However, it’s very worth investing in video editing or animation services as it often takes a while longer to read something than to watch it.
Did you know? Customers who watch video from your company are 2-3x more likely to convert than those who do not.
Consider creating explainer videos or star on screen yourself! Work on a condensed script so that you do not appear clueless in front of the camera.
Videos are a great way to show, not tell. You can further repurpose videos on different platforms. Publish on Facebook or on LinkedIn, or even make a YouTube mini-series with strong calls to action at the end of each clip to attract traffic.
Do you repurpose your content? If so, leave a comment below with your best tip or hack!
Need help boosting your content marketing strategy? Request your free discovery call with the Forge team now.