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Advertising, Email Marketing, Marketing, SEO

In the ever-evolving realm of e-commerce, staying at the forefront is essential for achieving success. One of the most powerful tools at your disposal is email marketing, and when it comes to seamlessly integrating it into your online store, Shopify stands out as a leader. Shopify merchants can leverage email marketing to distribute newsletters, receipts, promotions, and transactional emails such as abandoned cart recovery or welcome messages. However, with a plethora of email marketing apps available for Shopify, setting them up efficiently can be a challenge. It is crucial to acquire the knowledge of creating a successful email marketing campaign within the Shopify platform. In this ultimate guide for 2024, we’ll explore the ins and outs of Shopify email marketing to help you drive sales, build customer loyalty, and elevate your brand.

Why Email Marketing Matters?

Email marketing remains a cornerstone of online business strategies for a reason. It provides a direct line of communication with your customers, allowing you to nurture relationships, promote products, and drive sales. Here are some compelling reasons why email marketing should be a priority for your Shopify store:

1. Personalization and Targeting

  • Using Shopify will allow you to collect valuable customer data, enabling you to create highly targeted and personalized email campaigns. Tailoring your messages to specific customer segments can significantly increase engagement and conversions.

2. Automation for Efficiency

  • With Shopify’s robust automation tools, you can set up email sequences triggered by specific customer actions, such as abandoned carts, first-time purchases, or product views. This automation streamlines your marketing efforts, saving time and ensuring timely communication.

3. Building Customer Loyalty

  • Email marketing is an effective way to build and nurture customer loyalty. By delivering valuable content, exclusive offers, and personalized recommendations, you can turn one-time buyers into repeat customers and brand advocates.

4. Measurable Results

  • Shopify’s analytics and reporting features allow you to track the performance of your email campaigns. This data-driven approach helps you understand what works and what doesn’t, enabling continuous improvement.

What is Known as Shopify Email Marketing?

Engaging in Shopify email marketing involves selecting email campaigns as a key channel for promoting your brand. This strategy begins when visitors to your website willingly subscribe to receive communications from your brand via email.

This marketing channel enables you to build awareness and enhance customer loyalty through regular, non-intrusive email communication.

Explore the comprehensive Shopify marketing guide to discover techniques for:

  1. Boosting lead generation
  2. Enhancing open, click-through, and conversion rates
  3. Implementing targeted Shopify automated emails, Shopify email templates, and more!

Shopify email marketing can be approached in two main ways:

  1. Utilize a third-party email marketing service that seamlessly integrates with Shopify. The pricing and available features will vary depending on the chosen service.

  2. Use Shopify Email Marketing app, developed directly by the Shopify team. This option provides a specific number of free monthly sends (up to 10,000 emails), and any additional emails beyond that allocation are charged at $0.001 per email.

Setting Up Your Shopify Email Marketing Strategy

Email outperforms all other channels in driving sales significantly. Given this, it’s essential to craft content that ensures your presence remains prominent in subscribers’ inboxes.

However, before delving into content creation, it’s crucial to comprehend the various types of email marketing.

In general, email marketing campaigns can be categorized into three main types:

  1. Promotional emails – designed to secure sales.
  2. Engagement emails – centered around brand values and top-of-mind awareness.
  3. Automated emails – triggered by specific subscriber actions.

Pro Tip: Before finalizing your email campaign, it’s advisable to familiarize yourself with best practices in email design.

1. Collecting Subscribers:

  • Leverage Shopify’s built-in tools to collect email addresses from your store visitors. You can offer  them incentives like discounts or exclusive content to encourage sign-ups.

2. Segmentation:

  • Divide your email list into segments based on customer behavior, preferences, or demographics. This type of segmentation will enable you to send targeted and relevant content to specific groups.

3. Compelling Content:

  • Craft compelling and visually appealing emails. Use Shopify’s customizable email templates to create branded and professional-looking campaigns. Incorporate engaging visuals, persuasive copy, and clear calls to action.

4. Automation Workflows:

  • Take advantage of Shopify’s automation features to set up workflows for various scenarios, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups. Automation may ensure timely and relevant communication with your subscribers without manual intervention.

Read more: What is Connective Ecommerce?

Advanced Strategies for Shopify Email Marketing

Shopify email templates
1. Dynamic Product Recommendations:

  • Implement dynamic product recommendations in your emails based on customers’ browsing and purchase history. This personalized touch can significantly increase the chances of conversion for your products.

2. Abandoned Cart Recovery:

  • Fine-tune your abandoned cart recovery emails to entice customers to complete their purchases. Consider offering discounts or highlighting the benefits of the products left in the cart.

3. Customer Feedback and Reviews:

  • Encourage customer feedback and reviews through email campaigns. Positive reviews can be showcased in future email campaigns, building trust and credibility.

4. A/B Testing:

  • Start experimenting with A/B testing to optimize your email campaigns. Test different subject lines, visuals, and calls to action to identify the most effective elements for your audience.

Compliance and Best Practices

1. GDPR Compliance:

  • Ensure that your email marketing practices comply with data protection regulations, such as GDPR. Obtain explicit consent for collecting and using customer data.

2. Mobile Optimization:

  • Given the prevalence of mobile users, optimize your emails for mobile devices. Shopify’s email templates are mobile-responsive, ensuring a seamless experience for users on smartphones and tablets.

3. Monitoring and Analysis:

  • Regularly monitor the performance of your email campaigns through Shopify analytics. Use the insights gained to refine your strategy and improve future campaigns.

Read more: How to increase sales on Shopify? 22 Proven Examples

How to Create Your Email List on Shopify?

Achieving success in Shopify email marketing begins with effectively growing your email list. Before you can initiate email campaigns, you need a base of subscribers. So, how do you convince individuals to sign up for your emails? Here are a few strategies:

  1. Exit-Intent Pop-Ups: Utilize exit-intent pop-ups, a less intrusive method targeting visitors leaving your website without making a purchase. This approach effectively captures the attention of departing visitors, providing an excellent opportunity to convert them into valuable email subscribers.

  2. Add an Opt-In Bar to Your Homepage: Complementing pop-ups, placing an opt-in email form directly on your homepage can entice users to subscribe. Positioning opt-in forms strategically, such as at the bottom of the page or in the footer, ensures visibility as visitors navigate through your site.

  3. Create a Landing Page for Sign-up Forms: Design dedicated landing pages that motivate people to join your email list. These pages offer additional space to elaborate on your products or highlight the benefits of subscribing. Including social proof, such as testimonials or subscriber counts, enhances credibility.

  4. Run a Contest and Announce a Giveaway: Engage your audience by organizing contests that encourage email sign-ups. Contests, being highly shareable, can effectively promote your Shopify store through word of mouth. Ensure the prize is appealing, incorporate social media sharing buttons, and create a theme relevant to your target market.

  5. Give Them What They Want: Offer incentives for joining your email list that may not necessarily be tied to an ecommerce transaction. Understand your audience’s challenges and provide content that helps them resolve issues while subtly directing them to your products. This approach not only encourages sign-ups but also positions your brand as an authority in your niche.

In addition to these strategies, consider leveraging the expertise of an email marketing agency. Choose an agency with a good reputation, aligning with your budget and schedule, to enhance the effectiveness of your Shopify email marketing efforts.

Types of Shopify Email Campaigns 

email marketing for ecommerce

1) Introduction to Welcome Emails 

One of the most effective ways to engage with new email subscribers is by promptly sending an automated “welcome email” upon their registration. These initial test emails play a pivotal role in shaping the tone and character of your email interactions with the subscriber, underscoring the need to accord them the highest priority.

Neglecting to dispatch welcome emails to new subscribers equates to overlooking a valuable opportunity and potentially forfeiting substantial revenue.

Shopify welcome emails serve the additional purpose of establishing clear expectations for your email communication practices. This involves detailing the types of emails you intend to send and specifying the frequency of their delivery.

2) Confirmation of Orders via Email

Emails confirming orders, similar to other automated messages by Shopify admin such as welcome emails, thank-you emails, or confirmation emails, go beyond being a mere formality to inform your customers about the transaction. They also serve as an excellent means to build a connection with your customers.

Utilizing personalization is a fantastic strategy to ensure that your Shopify order confirmation email comes across as genuinely sincere to your customers!

3) Emails for Abandoned Carts 

Utilize Shopify’s abandoned cart emails to reconnect, communicate, and establish connections with individuals who abandon their carts without finalizing their purchases. Various factors contribute to cart abandonment on Shopify.

In conclusion, Shopify email marketing is a potent tool for driving engagement and sales. By leveraging the platform’s features, personalizing your communication, and adhering to best practices, you can create powerful marketing emails that propel your Shopify store to new heights in 2024. Stay connected, stay relevant, and watch your business thrive in the competitive world of e-commerce.

Unlock Success: Elevate Your Business with Shopify Email Marketing Magic!

Finally, embracing the power of Shopify email marketing can be a transformative step towards unlocking success for your business. You learned here different email campaigns and the tips to create an email list on Shopify, so get started soon.

Moreover, by leveraging the expertise of Forge Digital Marketing, you are not just tapping into a powerful platform but also harnessing the prowess of a seasoned digital marketing partner. We are a specialized agency in Shopify marketing, focusing on the expansion of Shopify stores and Direct-to-Consumer E-commerce Brands. Shopify email marketing tools, coupled with the strategic insights enable you to not only reach your target audience but also build lasting relationships that foster brand loyalty.

As you embark on this journey, remember that the key lies not just in sending emails, but in crafting meaningful narratives or email content that resonate with your audience. 

FAQs About Shopify Email Marketing

1) How can Shopify marketing enhance my ecommerce email marketing strategy?

Shopify marketing offers a robust platform to integrate and streamline your ecommerce email marketing tool efforts. With built-in tools and features, it enables seamless creation, management, and tracking of email campaigns tailored for your online store.

2) What are the benefits of using Shopify email templates for my e-commerce business?

Shopify email templates provide a visually appealing and professionally designed framework for your ecommerce email marketing campaigns. They not only save time but also ensure consistency in branding, making your emails more engaging and recognizable to your audience.

3) How does Mailchimp integrate with Shopify, and what advantages does it offer for e-commerce email marketing?

Mailchimp Shopify integration facilitates a seamless connection between your e-commerce store and email marketing efforts. This integration allows for automated workflows, personalized customer communication, and in-depth analytics, enhancing the effectiveness of your email marketing for e-commerce.

4) Can Shopify assist in creating targeted email marketing campaigns for my ecommerce store?

Yes, Shopify provides tools to segment your customer base and create targeted email marketing campaigns. By leveraging customer data, purchase history, and behavior analytics, you can tailor your messages, promotions, and product recommendations to specific customer segments, increasing the relevance and impact of your campaigns.

5) How can I optimize my ecommerce email marketing strategy on Shopify for better results?

To optimize your ecommerce email marketing on Shopify, focus on regular performance analysis, A/B testing of campaigns, and refining your strategies based on customer feedback. Additionally, explore advanced features within Shopify and third-party apps to continually improve the effectiveness of your email marketing campaigns.


Email Marketing

In the digital marketing era, where personalization and targeted outreach are the main doors to reach potential prospects, cold email marketing has emerged as a powerful strategy for businesses looking to expand their reach and connect with potential customers.

Cold email outreach is a proactive method of communication where individuals or businesses send cold emails to potential clients or contacts to initiate a conversation, promote products, or explore collaboration opportunities, typically without prior interaction. It aims to establish connections, generate leads, and expand professional networks.

This blog post will delve into the fundamentals of cold email, explore the concept of cold email marketing, and provide actionable tips on creating a winning cold email strategy.

What Is Cold Email?

Cold email refers to the practice of reaching out to individuals or businesses who have not previously expressed an interest in your product or service. Unlike warm leads, which have already shown some level of interest, cold outreach targets a broader audience with the aim of generating new leads, building brand awareness, or fostering partnerships.

The challenge with a cold email template lies in initiating a meaningful conversation with recipients who may not be familiar with your brand. Successful cold emails strike a delicate balance between being informative, engaging, and respectful of the recipient’s time and preferences.

What is Cold Email Marketing?

Cold email marketing is a systematic approach to using email as a tool for outreach and lead generation. It involves sending targeted, unsolicited emails to a carefully selected audience with the goal of turning them into potential customers. Cold email marketing can be a cost-effective method for startups and small businesses to establish connections, promote products or services, and drive conversions. Personalization is the main key to focus on while you send cold emails. It can build or break your outreach campaign, so stay focused while you write a cold email to your recipients. 

How to Create a Winning Cold Email Strategy?

Creating an effective cold email marketing campaign strategy requires careful planning and execution. A cold call for B2B clients proves more effective for lead generation. Here’s a step-by-step guide to help you craft a winning cold email campaign:

1. Define Your Target Audience:

Before crafting your cold emails, identify and understand your target audience. What are their pain points? How does your company’s product or specific service address their needs? Use cold email to tailor your messaging to resonate with your audience’s interests and challenges.

2. Craft Compelling Content:

Your email content should be concise, engaging, and focused on providing value. Avoid using jargon or excessive technical language. Clearly communicate your email copy and let them know how your offering can solve a problem or improve the recipient’s situation.

3. Personalization is Key:

Personalize your cold emails to make recipients feel like they’re receiving a message crafted just for them. Mention specific details in the email body that demonstrate you’ve done your research, such as referencing recent achievements or challenges their company may be facing.

4. Establish Credibility:

Build trust by showcasing your company’s credibility in an email sequence. Highlight relevant achievements, customer testimonials, or industry recognition to demonstrate that your product or service works best on its promises. Add your email signature properly in whichever cold email tool or template you use before email deliverability. 

5. Clear Call-to-Action (CTA):

Clearly state the next steps you want the recipient to take in the email you send. Whether it’s scheduling a call, downloading a resource, or making a purchase, a compelling CTA increases the likelihood of conversion.

6. Segment Your Email Lists:

Segment your email lists based on factors like demographics, industry, or previous interactions. This allows you to tailor your messages more effectively, increasing the chances of resonating with different segments of your audience.

7. A/B Test Your Emails:

Experiment with different elements of your emails, such as subject lines, copy, or CTAs. A/B testing helps you identify what resonates best with your audience and refine your strategy accordingly.

8. Follow Up Strategically:

Don’t be discouraged by initial non-responses. Follow up strategically with a series of well-timed emails. Adjust your messaging based on any feedback or engagement you receive.

Learn more: How to generate leads through your website?

Does Cold Email Look Spam?

The effectiveness of cold email marketing often hinges on avoiding the appearance of spam. While unsolicited emails can be perceived negatively, there are key differences between spam and well-crafted cold emails:

  • Personalization: Spam emails are typically generic and lack personalization. Cold emails, on the other hand, should be tailored to the recipient’s interests and needs, which are bound to get an average reply rate.

  • Relevance: Spam is often irrelevant and unsolicited. Cold emails should be sent to individuals or businesses that align with your target audience based on research and segmentation.

  • Transparency: Clearly communicate the purpose of your email and provide an easy way for recipients to opt-out or unsubscribe. Being transparent about your intentions helps build trust.

  • Compliance: Ensure that your cold email campaigns comply with relevant data protection regulations, such as GDPR. Obtain consent where necessary and respect privacy preferences.

8 Tips for Converting Leads from Cold Email Marketing

  1. Build Relationships, Not Just Sales: Focus on building genuine relationships with your audience rather than solely pushing for a sale. Establishing trust can lead to long-term customer loyalty.

  2. Educate and Provide Value: Use your cold emails as an opportunity to educate recipients about industry trends, common challenges, or potential solutions. Providing valuable content positions your brand as an authority in the field.

  3. Utilize Social Proof: Incorporate social proof, such as customer testimonials or case studies, to showcase the positive experiences others have had with your product or service.

  4. Optimize for Mobile: Given the prevalence of mobile device usage, ensure that your emails are optimized for mobile viewing. A responsive design enhances the user experience and increases the likelihood of engagement.

  5. Timing Matters: Pay attention to the timing of your emails. Experiment with sending emails at different times and days to determine when your audience is most receptive.

  6. Monitor and Analyze Metrics: Regularly monitor key metrics, such as open rates, click-through rates, and conversion rates. Analyzing this data provides insights into the effectiveness of your campaign and helps you make informed adjustments.

  7. Adapt Based on Feedback: Act on feedback received from your audience. If certain elements of your emails are consistently well-received, incorporate them into future campaigns. Similarly, address any concerns or criticisms constructively.

  8. Continuous Improvement: Cold email marketing is an iterative process. Continuously analyze results, gather feedback, and refine your strategy. Adaptability is key to staying relevant and effective.

How to Write a Powerful Cold Email Subject Line?

The subject line is the top entry door to your cold email. It determines whether the recipient will open your email and engage with your message. Here are tips for crafting compelling subject lines:

  • Be Concise: Keep your subject line short, sweet, and to the point clear-cut. Aim for clarity to ensure the recipient understands the purpose of the email at a glance.

  • Create Urgency: Use language that creates a sense of urgency without resorting to clickbait. Limited-time offers or time-sensitive information can prompt quicker responses.

  • Personalization: Incorporate personalization elements, such as the recipient’s name or specific details related to their business. Personalized subject lines can significantly increase and impact your email open rates.

  • Ask a Question: Pose a question that piques the recipient’s interest or addresses a pain point they may be experiencing. Questions engage the reader and encourage them to seek answers within the email.

  • Avoid Spam Triggers: Steer clear of spam trigger words and symbols that might trigger spam filters. Words like “urgent,” “free,” or excessive use of exclamation marks can be red flags.

Are You Ready to Shoot Out Cold Emails Today?

Forge Digital Marketing is a top-notch full-service email marketing agency with the expertise of cold email marketing. Our dedicated team specializes in providing top-notch cold email marketing services tailored to enhance your brand’s visibility and engagement. From crafting compelling email campaigns to optimizing deliverability, we are committed to maximizing the impact of your outreach efforts.

Partner with our cold email marketing agency and watch your business thrive in the digital landscape. Let’s turn those email prospects into clients and make today a win for your sales game! You can send a cold email effectively by following the above win-win email strategy. But, cold email lead generation needs patience. The more effort you invest in laying the groundwork initially, the more effective your cold emails will be. Avoid rushing the sales process; instead, concentrate on establishing trust with your prospects first, allowing the sales opportunity to naturally unfold.

Cold Email Marketing FAQ

Q: Is cold email legal?

A: Cold email is legal as long as it complies with relevant data protection laws, such as GDPR. Ensure that you have the necessary consent to send emails to your target audience.

Q: How to do a B2B cold call?

A: B2B cold calling in sales involves sales representatives proactively reaching out to potential clients who may not anticipate their call. This approach aims to initiate a conversation with prospects and convert them into customers.

Q: What is a cold email template?

A: Cold Email Template:

Hello {Recipient first name}, 

Having discovered your profile through {source}, I’m reaching out seeking your assistance. I’ve developed a solution addressing {industry problem or pain point}, and I believe it could greatly benefit {company name}. However, establishing a connection has proven challenging for me.

Do you have time this week for a quick demo to see how it works?

{Insert email signature here}


Email Marketing
A wise man once said: “If you shoot at nothing, you will hit it every time.” And that applies perfectly to email marketing.  The first step to any successful email marketing campaign is to determine what you want your campaign to achieve in the end and how you intend to achieve it. That’s where email marketing objectives and goals come in.  Email marketing goals are clear, specific and measurable outcomes for any email campaign.  On the one hand, email marketing objectives refer to steps that MUST be taken towards achieving the goals of your email-based campaign.  It’s obvious they don’t mean exactly the same thing, but they work hand in hand to deliver remarkable success if followed through. Goals help you stay focused and measure the success of your email campaign. For example, you can set a goal of generating 500 new leads in the next four months. Your objective will include improving email engagement and generating more traffic.  But there are other solid reasons why you should define your email marketing objectives early on. 

5 reasons why email marketing objectives and goals are important for your campaign 

1. Provides clarity 

With your goals and objectives spelt out, everyone working on your email marketing campaign will know exactly what to do, when to do it and how. Such clarity will improve efficiency and the overall success of your campaign.  Email marketing objectives give you and your team members a sense of direction and understanding towards achieving set goals. Now there’s no beating about the bush. 

2. Streamlines your effort 

Your email campaign objectives should be written down and displayed for you and your team members to see. Doing this will help you channel every effort towards meeting your campaign goals.  Having identified your campaign objectives, you won’t dissipate energy on unproductive tasks that add nothing to the bottom line. 

3. Helps you allocate resources

Defining your objectives will help you know how best to strategically channel your resources towards meeting your goals

4. Motivation

Email marketing can be tedious even for experienced email marketers equipped with all the right tools. That’s why we consider email marketing objectives as a light that guides you through a dark tunnel towards your goals. They’re that important. 

5. Helps you measure success

You can only measure the success of your email marketing campaign if you set objectives and goals in the first place.    And here are some examples of email marketing objectives that will work for any campaign. 

8 best email marketing objectives (examples) 

1. Generating traffic 

Email Marketing can be effective in driving traffic to your website and online store. But driving email traffic is not as easy as launching an email campaign. In many instances, you will not instantly see a spike in traffic for your site even with a reasonable number of subscribers. Your email marketing objective should be focused on changing that narrative.  To generate email traffic for your brand, your email campaign MUST be directed at people who are actually interested in your content and have intentionally subscribed to your mailing list. Visitors like that are more likely to respond to the CTAs and spend time on your website. Using double opt-in to add new subscribers to your list will help you build an organic list of people who are more open to responding to your campaign and landing on your site. Here’s an example of what a double opt-in email looks like.  Email marketing objectives double opt-in form Here are 5 proven ways to improve your web traffic through email marketing:
  1. Personalize your emails
  2. Provide clear and concise content in emails
  3. Include call to action between email content, not just at the bottom
  4. Use creative designs for your emails
  5. A/B test email campaigns on different segments of your audience.

2. Increasing email open rate

Stats say on average people receive 200+ emails per day with more than 50% of those ending up as spam or unread. This tells you the level of competition your email campaign is facing even before you press start. It also shows why you need to have a plan to increase your email open rate.  Email open rate is more than just the number of people who open your email. To prioritize improving this metric, you have to consider email open rate as the number of readers who open your email and also click a link in the email. Here are 5 ways how to improve email open rates:
  1. Build and organic email list. Avoid buying email list if you don’t want a low open rate.
  2. Segement your list and only send emails to the relevant audience.
  3. Update your list regularly. Remove all inactive subscribers.
  4. Use compelling subject lines for your emails.
  5. Optimize your email campaign for mobile

3. Generating more leads

Lead generation is another important objective to set for email campaigns because new customers are essential for extending the life span of any business.  With email marketing, you can build a list of prospective customers who you will eventually become loyal customers if you nurture those relationships using high-quality content and excellent communication. Have a look at this email example that engages the subscriber and baits them into becoming customers: Email marketing objective, lead generation Notice that in the above example, the email is personalized, has a professional but friendly tone and addresses a problem the reader might be trying to solve. Here are simple ways of turning leads into customers using email marketing:
  • Target the right audience. Use simple opt-in forms
  • Optimize your landing page content
  • Send timely emails. This can be immediately a prospect performs an action on your site

4. Improving engagements

A successful email marketing campaign will get more subscribers and prospects to interact with brand content and respond to CTAs. When customers engage with your campaign it ultimately results in purchases, sales and an increase in revenue.  To achieve higher engagements your strategy must put focus on content that’s valuable, attractive and personalized for your subscribers. It’s also important to write compelling subject lines.  Little things like the structure and design of your email can determine the level of engagement an email campaign attracts. Here’s an example of an email from Chelsea Football club that encourages fans to become members with just Email marketing objective building engagements with emailsFrom this example you can see that captivating email design, concise and making offers to your audience can get them to engage with your campaign. Also take note of where the CTA button is placed in this email — just two paragraphs into the content. 

5. Grow customer list

Subscriber list does not equal customer list. You can have a decent number of subscribers but only a handful of them are paying customers.  An email marketing objective to grow customer list will implement various strategic methods targeting an audience who will be interested in what the brand is offering. In 2023, brands are leveraging promotions, exclusive deals, discounts and rewards to grow their customers list. Here’s an example of an email that makes a promotional offer to subcribers based on their preferences: Promotional offer email marketing objective generating new customersMost email marking campaigns can boast of new subscribers but customers are what every business needs to survive. Pin this as your objective. Here are other methods of growing your customer list through email:
  1. Send relevant emails
  2. Make your emails consice and clear
  3. Use attractive designs
  4. Include a call to action (CTA) at the top of your email content
  5. A/B test your campaign on various audience segments to see what works best.

6. Brand loyalty 

Email marketing campaigns remains one of the oldest strategies for improving brand loyalty and retaining customers. This can be achieved by building excellent relationships with customers via email.  Using customer data from customer behavior and preferences, brands can better understand how best to tailor their marketing effort to meet customer needs.  Here are a few ways to improve brand loyalty:  1. Personalize your emails. Your emails must be tailored for the customer based on their preferences and behaviour,  2. Offer incentives. Like freebies, promotions, discounts, rewards and exclusive deals. Take a look at this example a gospel ministery offers a personalized free gift 2. Improve interactions. We already highlighted the power of engagement for email marketing campaigns. Ask for regular feedback and appreciate your customers.  3. Respond to feedback. Customers are easily frustrated when their feedback isn’t taken seriously. It’s worse when a brand takes too long to reply customer email or don’t even reply. 4. How to measure brand loyalty: Customer lifetime value, customer retention rate, customer satisfaction. 

7. Increasing conversion rate

In (email) marketing conversion rate refers to the number of subscribers that complete an action requested in an email. Conversion rate can be an accurate way to measure return on investment (ROI) for an email campaign. Your email marketing objective would be incomplete without a plan to increase your conversion rate.  Leveraging user-generated content like testimonials, images, social media posts and positive reviews can be included in emails to improve conversion rate. See this example of a resort that uses pictures shared by their customers on Instagram in their email campaign.Other strategies like including compelling CTAs, conveying a sense of urgency and personalizing the content of emails can massively improve your conversion rate. 

8. Improving sales

Email marketing can also be crucial for improving your sales if you set it as one of the objectives of your campaign.  Growing sales through email marketing would require some intentional effort on the part of the marketer.  Things like using segmentation to target specific sets of your prospects with highly personalized customers, optimizing email subjects, improving CTAs and A/B testing strategies are a must for any brand serious about improving sales. 

Bonus. Reducing bounce rate

Email bounce rate refers to the number of emails sent that never get delivered. A high bounce rate of an email campaign can lower the reputation of a brand.  To determine the percentage bounce rate of your email campaign, divide the number of bounced emails by sent emails and multiply it by 100. For example, if you send 5,000 emails and 500 bounces, your bounce rate will be 500 / 5000 x 100 which gives you a bounce rate of 10%. Your objective will be to reduce this number.  Here are 5 ways to lower bounce rate: 
  1. Implement double opt-ins in your signup forms. 
  2. Regularly cleanup your email subscriber list. 
  3. Segment your list 
  4. Stay consistent but not spammy 
  5. A/B test your emails
Now let’s talk about email campaign goals and how to set them.  

How to set SMART goals for email marketing 

Your email marketing goals must be SMART — Specific, Measurable, Achievable, Relevant, and Timely. Here’s how to set goals for your email marketing campaign. 

Email marketing goals must be specific and clear

The goals you set must be clear for every team member to understand. This helps everyone to know where they fit in and what they need to do to help the team achieve results. 

Goals for email marketing campaigns must be measurable

It is essential that your email campaign goals are measurable using predetermined metrics. This helps your team to stay focused throughout the lifespan of your campaign. 

Email marketing goals must be achievable 

When setting a goal for your email campaign, it is important to set targets that are feasible for your brand based on your budget and resources. Unrealistic goals easily overwhelm and ultimately discourage the marketer. 

Email marketing goals must be relevant 

It’s also important to set goals that will have a positive impact on your business. SMART goals for email marketing help the brand achieve its core values and bottom line. 

Email campaign goals must be time-bound

Finally, SMART goals must have a target completion date. A firm deadline to achieve your goal is essential to help you view current progress and measure success. It also helps to keep your team motivated with everyone working on the same timeline. 

Email marketing goals examples

  • Reduce bounce rate by 50% in the next 6 months. 
  • Grow email subscriber list to 2000 in the next year. 
  • Record a conversion rate of 15% in the next  six months
  • Generate $50,000 in sales in the next five months
  • Generate 1000 new leads from our email marketing campaign 

Email marketing Goals vs objectives at a glance

Email marketing objectivesEmail marketing goals
Specific actionable, milestones for a campaignLifelong aims of an email campaign 
The strategies required to achieve email campaign goalsThe end result of an email campaign 
Based on facts, data and customer preferences Based on marketing ideas 
Easy to measureDifficult to properly measure

Wrapping up…

Email marketing objectives and goals combine to deliver success for email campaigns.  In this article, we highlighted the benefits of starting your campaign by outlining your email marketing objectives right at the start of your campaign. And listed some solid examples you can copy. It’s now up to you to make use of this information and start seeing results in your email campaigns.  If you need help with taking your email marketing campaign to the next level reach out to our team at Forge

Email Marketing

“If your successful email marketing campaign suddenly goes silent, chances are, market trends shifted while you were high-fiving your team.” — Mediatool.

Digital marketing is a numbers game and everyone needs email to win, particularly when email marketing has become one of the top marketing channels of the 21st century. But the prevailing trends continue to change as innovation and new techniques flood and transform the email marketing landscape. The changes have brought profits for brands that go with the flow. Many businesses that stay on top of the email marketing trends record up to $36 in revenue for every $1 spent. That said, let’s take a closer look at the email marketing trends of 2023.

1. Robust email security and privacy – campaigns must prioritize user consent

General Data Protection Regulation (GDPR) has changed how email marketing is done today. In 2023, brands simply cannot send unsolicited, random emails without obtaining user consent. The increase in cyber-attacks and phishing emails has made spam filters even more sensitive to suspicious content in emails. Thus, we’re seeing tracking software go the extra mile to monitor emails based on criteria like click-through rate, time spent on email and overall engagement. The impact of this trend is why email marketing campaigns must prioritize user consent options like preferences and data privacy checkboxes in opt-in and signup forms.

2. Omnichannel communication – for higher engagement

The omnichannel strategy combines multiple communication channels like email, SMS, push notifications and webchats to reach customers. This strategy started gaining prominence after the pandemic, it’s now a full-blown trend in 2023. And it’s proving successful. Email marketers are now allocating a budget for campaigns that target customers through multiple channels to give them a seamless user experience. Some customers respond well when followed up with text messages after email. For that reason, digital marketers in 2023 are smart enough to ask customers to opt into their SMS lists, push notifications and so on. Stats show that this strategy is delivering serious results too. “Brands that use both email and SMS to reach customers record 19-25% more engagement compared to 5% or less for brands that stick to only email.” — Selzy.

3. User-generated content – customers trust customers

User-generated content is created by the customer for other customers, with the selling brand reaping all the juicy benefits. In 2023, your customers have become smarter and even harder to convince than ever. However, stats have shown that customers are more open to buying when it’s some other customer doing the marketing. “95% of customers read online reviews before buying a product and positive reviews can increase customer spending by 31%” — Luisa Zhou. User-generated content, particularly reviews, has become the rave of the moment for top brands and they never miss a chance to add it to every email campaign. But user-generated content is not limited to reviews. They could be case studies, blog posts/comments, surveys and social media posts. Value everything your customer has to say about your brand, anywhere they say it.

4. Metrics changes – open rates no longer tell the true story

A few years ago, email marketing campaigns were considered successful if metrics showed a high open rate. That’s no longer the case. The 2023 trend in email marketing shows that open rates have become a poor indicator of the success of email campaigns. And that’s because of two reasons:
  1. New privacy settings from companies like Apple make it impossible to track if a user opened an email blast or not.
  2. A user opening an email doesn’t mean they read through or engaged with the content.
Hence, email marketers are now tracking other metrics that help them understand user behaviour and the performance of their email campaigns. Good examples of what metrics to track are subscribe/unsubscribe rate, email content click rate, conversion rate and ROI per campaign.

5. Mobile-optimized emails – most people check emails on mobile phone

The fastest and most convenient way to check an email for most people is via their mobile phone. That’s why email campaigns in 2023 must be optimized for mobile. Innovative mobile-friendly email design is the new trend in email marketing. Mobile-tailored emails feature a minimalist design, mobile-friendly font size, moderate animation and responsive images and GIFs. Such emails are also optimized for dark mode. Emails that are not mobile-friendly in 2023 will get fewer engagements and that could seriously harm ROI.

6. Super-personalized emails

Today’s email marketing campaigns have become super-personalized to improve user experience and engagement. Personalization of emails has proven to have a substantial impact on lead generation, customer retention and revenue. Highly personalised emails are tailor-made for the user. They are sent to segments or individuals based on their behaviour on your site, personal data, search intent and demographics. Here’s a quality example of a personalized email based on the user search intent for fintech loans: The engagement rate for such an email is above 90%. Before this trend took off, non-personalized email campaigns escaped with reasonable success. For example, in 1978, Gary Thuerk randomly sent the first email blast and recorded $13 million in sales. Fast forward to 2023, the random email strategy can be a recipe for failure.

7. AI impact – new technology doing the hard work

Artificial intelligence is here to stay and it will affect nearly everything. It’s already having a massive impact on email marketing today. AI is helping email marketers write engaging subject lines, draft powerful emails and choose the best email templates. Most AI software for email will also gather data about your audience to ensure you only send super-personalized emails, as discussed earlier. AI even allows you to choose your tone of voice, word count, structure and language. Plus it makes sure your emails are free of grammatical errors. The AI trend for email will not slow down as digital marketers continue to understand how best to use it in their strategy. The time to get on board is now.

8. Interactive emails – responsive emails drive engagement

One of the strongest email marketing trends we’ve seen lately is the transformation of email from simple plain texts to interactive content that grab the attention of the customers for maximum engagement. In 2023, brands are creating email campaigns that interest the customers by showing, instead of telling. Such emails will allow the customer to gain a live experience of the content through interactive elements like polls, animated CTAs and responsive buttons or GIFs rather than a boring block of text. Here’s one example of what an interactive email looks like for a UK-based print and design agency that gets its customers to engage with their content using a GIF for a chance to get an offer. Interactive GIF allows subscribers/customers to Engage with email content The text says ‘Chop that melon!’ with arms indicating a gesture the user has to perform. It’s just hard to ignore.

9. Email accessibility – content everyone can use

Email accessibility in 2023 is not just a trend but also an email marketing best practice. Brands think of all kinds of people when creating email campaigns, including the disabled – who make up 16% of the global population, according to the World Health Organization. Making emails accessible for all users ensures you don’t miss out on a large segment of your customer who may be physically impaired. Doing simple things like adding alternate text to images for screen readers, increasing font size slightly above 14px and ensuring that the flashing rate in animation is less than 55Hz can massively improve the accessibility of your emails.

10. Automated Email Campaigns – more results, less effort

The biggest brands in 2023 cannot manually reach out to all their prospects and customers through email. This fact is what started the automation trend in email marketing. Today there are hundreds of email automation tools built to help businesses automate their email marketing campaigns and reach a wider audience faster and more efficiently. Email automation works and brands have reported success in terms of conversion rate and customer retention after investing in it. Email automation software in 2023 are the complete package. They can segment audiences, send email triggers and workflow and conduct detailed analytics on campaigns. Combining this with AI can be explosive for business growth.

●     BONUS: Predictive analytics – using historical data to drive success

As we said at the beginning, successful email marketing campaigns can grow cold depending on changes in email marketing trends and customer behaviour. That’s where predictive analytics come in. Even without understanding all the latest email marketing trends, predictive analytics help brands understand what customers are interested in. It shows you what content will generate the best sales based on past and present behaviour. The result is that brands can use this information to revamp their marketing strategy and ride trends for years while staying profitable. According to Infinite Flame CEO Cap Hernandez, there are five ways to deploy predictive analysis for email marketing success.
  1. Set clear goals. The target of your email marketing campaign must be identified with a clear objective set.
  2. Collect accurate data. The data being used for predictive analysis must be accurate, relevant and clean. Examples of the data you need are engagement frequency, subscribe/unsubscribe rate, feedback and purchase history.
  3. Use techniques to build predictive models. Using various machine learning techniques, you can create predictive models that show customer behaviour. An off-the-shelf software like Improvado or Siesense can work or you could hire a data scientist.
  4. A/B test your models. Every predictive model you create must be tested with feedback, validation techniques and other statistical tests before you can fully trust the result.
  5. Segmentation. Using the information gotten from your analysis, properly segment your subscribers and send them personalized messages based on their needs and preferences.

How to plan your strategy using Email Marketing trends

Let’s face it, it’s almost impossible to implement all the 2023 email marketing trends regardless of how well you know them. But you can tweak your strategy using the trends as a guide. Here’s what to do. Select trends you can keep up with. You can start by picking a few trends that best fit your brand, audience and budget. Study these trends to understand them clearly and create campaigns using the knowledge. A/B Test your improved campaign. Every campaign you create based on the latest trends must be tested on a segment of your subscribers. You must be able to measure results to spot any improvements. Google Optimize, AB Tasty and Optimizely are some tools that can help. Rinse and repeat what works. Whatever you do, never change a winning formula. You can only improve it using modern techniques.

At a glance: Top 10 email best practices in 2023 you should follow

Creating and sending an email blast to your subscribers is easy. But sustaining a successful long-term email strategy requires that you follow the email marketing best practices highlighted in the graphic. Top 10 email marketing best practices

Still want help with your email marketing campaign?

We’ve detailed all the prevailing trends you should know to get ahead of your competition and stay successful. But email marketing trends will continue to change in 2023 and beyond. This makes it harder to keep up and implement necessary changes. Call us today if you still need help building a strategy based on the latest trends that resonate with your subscribers. We’d be glad to help!

eCommerce, Email Marketing, Marketing, SMS Marketing
With Klaviyo integrations you can retrieve and turn ecommerce marketing data into paying customers.  In 2022 Klaviyo helped its users generate $2.2B in revenue via email and SMS on Black Friday sales alone. We can only expect more in 2023  Klaviyo provides a robust technology that allows you to automate your email marketing and SMS campaigns at the click of a button.  What’s more, Klaviyo’s advanced features are tailored to help your business retain and gain new customers while you channel your energy into delivering the best product or service.  But first, you must spare a moment to understand how Klaviyo integrations can help your eCommerce business grow and achieve success this year.  

Klaviyo Ecommerce Integrations

Klaviyo is not just an email marketing and SMS powerhouse. This platform is known for providing rich integrations with ecommerce platforms such as Shopify, WooCommerce, Facebook Ads, Google Ads, Tapchart and Magento.  But that’s only the tip of the iceberg.  There are over 300 different Klaviyo integrations for any ecommerce platform to choose from.  Integrations are what sets Klaviyo apart from other marketing platforms because they allow you to automatically track, analyze and manage your customer behaviour.  With the data you’ll get after integrating Klaviyo, you can gain strategic insights that will give your business a competitive edge.  And of course — with the right metrics at your fingertips — you can provide excellent customer service to keep your customers loyal.  If your business is running on any ecommerce platform, rest assured that Klaviyo has a lightning-fast integration to support it.  Let’s delve deeper into how you can integrate your eCommerce platform with Klaviyo. 

How to integrate your Ecommerce platform with Klaviyo

Integrating your ecommerce platform with Klaviyo starts with signing up for a free Klaviyo account. The entire process takes less than two minutes.  Klaviyo allows you to start integrating your ecommerce store immediately after signing up.  However, if you decide to skip the process you should arrive at a screen that looks like this:  You can always log in and integrate your ecommerce platform, by clicking your account name on the lower left corner of your dashboard and clicking integrations on the next pop-up.  The next page will show you hundreds of Klaviyo integrations you can choose from. You can do it in a few simple clicks.

Be sure to have your API key from your website handy.   After integration, Klaviyo can synchronize data from your ecommerce platform. That gives you insights and metrics which can be turned into revenue if maximized. 

Top 7 Klaviyo integrations

Let’s talk briefly about some of the most used Klaviyo integrations. Remember, there are hundreds of Klaviyo integrations for ecommerce businesses today. 

1. Shopify integration

If you have a Shopify store, Klaviyo integration can help bring the data of your customers into Klaviyo. That will allow you to get insights into what customers are doing on your site and their buying patterns. This is ultimately crucial for making better business decisions. 

2. Woocommerce integration

With Klaviyo Woocommerce integration you can send targeted emails to customers, create automated workflows and also synchronize the historical data of your customers. 

3. Optin Monster Klaviyo integration

Klaviyo Optin Monster integration allows you to create irresistible, high-performing pop-up forms to better retain customers and reduce the bounce rate from your site. 

4. Facebook Ads integration

Klaviyo Facebook integration will help you to collect email addresses from Facebook ads, create custom audiences and advertise to inactive customers. 

5. Gatsby Klaviyo integration

Gatsby Klaviyo integration will help you to gather data about your customers on Instagram. This is one powerful tool that can help a brand view metrics of its customers, run automated campaigns and find micro-influencers. 

6. Zendesk integration

Zendesk is a powerful tool for customer service. By integrating your Zendesk with Klaviyo you can sync data between both platforms which will enable you to target your customers based on the interactions with your support team.  

7. Tapcart integration

Tapcart Klaviyo integration can help you create a mobile app for your ecommerce store without coding. With that, you can send push notifications to your customers such as abandoned cart notifications and new product alerts. 

FAQs on Klaviyo integration 

What is the best use of Klaviyo integrations?

One of the best uses of integrating Klaviyo with your site is automation and data science. Klaviyo is also perfect for email marketing, SMS, promotions and customer service. 

How many Klaviyo integrations are allowed on my account?

Klaviyo only supports one integration per account. That means you can’t integrate more than one ecommerce platform on your Klaviyo account.  The only way around this is to create other Klaviyo accounts, particularly if you have more than one ecommerce store for the same business.  

Is it possible to send custom data to my Klaviyo account after integration?

YES. Klaviyo’s flexible APIs allow you to easily import custom data to your account.  Check out how to manually import data into your Klaviyo account. 

Exactly how many Klaviyo integrations are there?

Klaviyo has every integration known to man, according to Maple.  But our research shows us that there are 315 Klaviyo integrations.  However, Klaviyo attests that it is possible to find a few ecommerce platforms that don’t support Klaviyo integration

Klaviyo does not integrate with my ecommerce platform, what do I do?

If Klaviyo doesn’t support your ecommerce site, you can contact them and they will get it done quickly.

Wrapping up

Klaviyo integrations are easy and free to set up.  With Klaviyo integrations properly set up for your business, it’s possible to generate a minimum of 25% of your monthly ecommerce revenue through Klaviyo in your first month. The system is that good.  Besides the revenue that follows Klaviyo integration, it’s arguably the best platform when it comes to ecommerce automation and creating a varied list of workflows.  It’s time for you to take a closer look at what Klaviyo can do for your business by signing up


eCommerce, Email Marketing, Marketing

Klaviyo Shopify integration is simpler than ecommerce enthusiasts make it sound. In fact, the entire process can be completed in minutes if one follows a few simple steps.  Once integrated with Shopify, Klaviyo will synchronize all the data from your store and allow you to efficiently run SMS and email marketing campaigns, create automated flows and so much more.  In 2022, eCommerce brands leveraged Klaviyo to generate over $2 billion in revenue. That was only possible because those businesses took the extra step to integrate their ecommerce platform with Klaviyo.  Now, let’s help you integrate your Shopify store with Klaviyo. 

How to integrate Shopify with Klaviyo 

You have to do it from your Klaviyo account. Log in to begin or create a new account for free. Klaviyo allows you to integrate Shopify straight from the account setup wizard. Alternatively, you can add Shopify from the integration tab in your Klaviyo dashboard.   Click on your account name in the lower left corner of your dashboard. Next, click on IntegrationOn the integrations page, scroll down or search for Shopify. Click on Add Integrations on the right. On the next page, paste the URL of your Shopify store. It must be in the format as shown in the URL placeholder

Additional configuration settings

Sync your Shopify email subscribers to Klaviyo: this automatically adds all your customers who subscribed to email marketing while shopping with you on Shopify. Next, select a list to add those subscribers from the dropdown menu — preferably Newsletter. You can do the same for your SMS subscribers if you have activated your phone number on Klaviyo. Sync data to Shopify: We recommend selecting Sync all profiles. That way the two sites will have a complete handshake. Finally, click on Connect to Shopify. On the next page click on Install App at the top right of your screen or bottom left.   You’re all set. Your Shopify store is now integrated with Klaviyo. 

How to integrate Klaviyo with Shopify Plus

Shopify Plus is basically Shopify with more advanced features.  When you integrate your Shopify store with Klaviyo, Klaviyo sees it as a Shopify Plus store — that’s if your Shopify domain is for a Shopify Plus account.  You won’t find a Shopify Plus integration app on Klaviyo because it’s the same as normal Shopify. 

Key Benefits of Integrating Shopify Plus with Klaviyo (vs standard Shopify)

  • You’re allowed to edit your Shopify checkout to include a custom opt-in language, premium Klaviyo forms and lots more. 
  • You can disable transactional emails in Shopify and send them through Klaviyo. This creates a seamless brand experience.

Benefits of Klaviyo Shopify integration

Data management. This is one of the greatest benefits of integrating Shopify with Klaviyo. Doing this allows Klaviyo to synchronize historical data and other transactional data. Thus, you can create tailored email marketing campaigns, flows with triggers and scale your business. Klaviyo support can help you do this.  Customer support. Klaviyo will help you understand your customers’ needs and serve them better. The impact of this on brand loyalty cannot be overemphasized.  Audience segmentation. Klaviyo integrations allow you to segment audiences based on the customer data retrieved from Shopify such as purchase frequency, cart abandonment, items purchased, conversions and more. Automation. Klaviyo integration with Shopify opens the door to automated email and SMS marketing campaigns. This allows you to focus more on the business side of things. Study shows that automated campaigns generate 4x more revenue compared to others. 

FAQs on Klaviyo Shopify integration

How much does it cost to integrate Shopify with Klaviyo?

Integrating Shopify with Klaviyo will not cost you anything, however, there’s a cost when you try to take your email marketing to the next level.  Klaviyo email marketing is free for 0-250 email contacts. You also get 150 SMS/MMS credits free.  However, Klaviyo costs $35 per month for businesses with more than 250 email and SMS subscribers. Check out Klaviyo’s full pricing

How do I integrate my Shopify customers with Klaviyo?

Your Shopify customers will automatically show up in your Klaviyo data when you integrate Shopify as shown earlier.  However, you have to make sure you select Newsletter when syncing your Shopify email subscribers to Klaviyo.  To do it, select your account name in the bottom left of your Klaviyo dashboard and click on Integrations. Select Enabled Integrations and click on Shopify. That will take you to your Shopify integration settings page.  Below Sync settings, on the From Shopify tab, select the box next to Sync your Shopify email subscribers to Klaviyo.

What Shopify data does Klaviyo sync? 

After integration, Klaviyo syncs events data, profile data, catalogue data, email subscribers, customer phone numbers and lists.  For historical data, Klaviyo syncs data from your Shopify account in the last 90 days. That allows you to engage with and gain insight on some of your most recent customers. 

What other brands can be integrated with Klaviyo?

Besides Shopify, other big ecommerce platforms that can be integrated with Klaviyo include Woocommerce, Wix, Magento, Facebook, Google, Magenta, BigCommerce, Aftership and numerous others. 

What kind of platform is Klaviyo? 

Klaviyo is arguably the best marketing and automation platform built to support ecommerce businesses of all sizes. Klaviyo is not an ecommerce platform on its own as you can’t buy or sell on it. 

Final takeaway

Integrating Klaviyo with Shopify is an easy and straightforward process that can be completed in minutes as we have shown.  Shopify, as powerful and profitable as it is, can be turned into a different beast when integrated with Klaviyo.  The benefits of integrating Shopify with Klaviyo are numerous, most of which have already been highlighted here. We recommend that you sign up for a Klaviyo account if you’re serious about taking your ecommerce marketing to the next level. That’s if you haven’t done so already.

eCommerce, Email Marketing, SMS Marketing

Integrating WooCommerce with Klaviyo is capable of unlocking serious business growth, better customer relations, untapped revenue and higher conversion. 

Since 2011,
WooCommerce has helped more than 2 million businesses launch their eCommerce brands online via WordPress.   

But launching an ecommerce business is the easy part. 90% of ecommerce businesses fail or close shop within the first four months of launch,
according to Forbes. That’s where Klaviyo can help. 

Klaviyo is more than just an email marketing platform as it’s often touted. Klaviyo helps all kinds of brands better understand their customers through data. This fosters relationships and ultimately drives revenue. But first, brands must integrate their ecommerce platform with Klaviyo. 

The good news is,
Integrating Klaviyo with WooCommerce can be completed in a few easy steps, even for a novice. 

Let’s show you how to do it.  

How to integrate Klaviyo with WooCommerce

To integrate Klaviyo with WooCommerce you need to install the Klaviyo plugin from your WooCommerce site. 

Step 1. Add a new plugin. Navigate to the plugin tab and click on Add New 

Step 2. Search for Klaviyo and click on Install.

Step 3. Activate the Klaviyo plugin 

Step 4. Click on Settings

Step 5. Connect to Klaviyo. You need to get your API key from your Klaviyo account to complete this step.  

To get your API key:

  • Open a new tab and log in to your Klaviyo account. Or create one.
  • Navigate to Settings, and then click on API Keys.
  • Copy the Public API Key.
  • Return to your Woocomerce and paste it. 

Step 6. Enter your Email list ID, SMS list ID (if you have one) and select Subscribe contacts to email marketing. 

Click on Save Settings to finish. You will be prompted to confirm your Klaviyo WooCommerce integration by granting full access to Klaviyo.

Now you have integrated your WooCommerce with Klaviyo. Powerful tools and features are now at your fingertips. This will give you clear insights into your customer data to drive engagement and revenue. 

How to be sure your Klaviyo WooCommerce integration is working

According to Klaviyo, there are five basic things to do to be sure your Klaviyo WooCommerce integration is working effectively. 

1. Add an item to your cart.

2. Proceed to the checkout page.

3. Fill in your email address and phone number on the checkout page. If enabled, check the boxes to subscribe to email and SMS marketing.

4. Submit your test order.

5. Check for the following (these may take a minute or two to update):

Started Checkout event logged under Recent Data
      • Profile created in the lists you selected for email and SMS marketing
      • Placed Order event logged under Recent Data

However, you need a few
tips for running a successful WooCommerce store backed by the technology provided by Klaviyo. 

6 things to know to succeed with WooCommerce after integrating Klaviyo

1. Automation

Klaviyo can transform your WooCommerce business revenue if you understand the power of automation. 

Klaviyo offers numerous built-in automation features which you can customize to suit your business needs. Examples include automated emails and SMS, notifications for abandoned carts and other personalized push notifications. 

Automation allows you to focus on making the best product while Klaviyo helps you get the word out with automated marketing campigns. 

2. Segmentation

Klaviyo customer segmentation allows you to categorize your customers based on their behaviour on your WooCommerce site. 

Segmentation allows you to send relevant messages, emails and flash notifications to each category of customers based on their purchase history, demographics, and browsing behaviour. 

Segmentation can also be used for promotions and discounts for your customers. This can be vital for your marketing campaigns and conversion rate. 

3. Data Analytics

WooCommerce allows you to add Google Analytics for data management, but Klaviyo Integrations gives you a better insight into your customer data with clear easy-to-read metrics. 

Data analytics with the help of Klaviyo will help you to understand the impact of your marketing campaigns, promotions and the overall performance of your Woocomerce store. 

What’s more, Klaviyo Analytics can tell you what your customers like on your site and what they don’t. This insight can help you improve and optimize your campaigns and offers.

4. Smart Targeting 

Smart targeting is all about doubling down on the power of personalization. With the help of data from Klaviyo, you can prepare super-relevant content and special messages and campaigns for your customers. 

You can even suggest products to customers based on their personality and set other behavioural triggers. This is known as flows on Klaviyo

That can give your WooCommerce business a competitive edge in the fiercely competitive ecommerce business environment we have today. 

5. Customer engagement

Customers are usually drawn to brands that put them first before their need to make money. But most brands simply do not know what exactly their customer needs. 

Klaviyo provides custom reports on your customers to help your helpdesk engage them better, that’s beside the reviews they leave on your site. 

You can also leverage Klaviyo’s custom web forms to better understand your customer needs. 

6. Run experiments 

No successful marketing campaign is set in stone. To succeed in WooCommerce after adding Klaviyo you have to carry out periodical experiments, A/B testing and continuous analysis of your data. Doing that will on improve your conversion rate and spike your revenue. 


WooCommerce is an easy-to-use, powerful and extensible ecommerce platform for WordPress. 

Integrating your Woocommerce site with Klaviyo has the potential to grow your ecommerce business through targeted marketing using data and cutting-edge features. 

The process of integrating WooCommerce with Klaviyo is easy and straightforward. You don’t need to hire a digital marketing expert to do it if you have read this piece. 

However, to unlock the power of Klaviyo after integrating your WooCommerce site, you have to leverage the features of the platform. 


eCommerce, Email Marketing

In 2023, the cannabis industry faces many challenges. One of those is the entrance into the marketplace of non-cannabis businesses. The shifting cannabis marketplace creates new challenges to drive revenue and engagement.

Is your business struggling in these two areas? If so, you may need to boost your email marketing strategies. 

In this article, we’ll introduce you to Klaviyo email marketing.

You’ll appreciate how it can help you take your business to the next level. Take a minute to explore the benefits of this robust email marketing software.

Personalized Emails: Connect with Customers on a Deeper Level

Klaviyo’s powerful personalization capabilities allow you to create custom email campaigns. You can tailor your campaigns to your customers’ interests and preferences. This level of personalization is crucial for customer engagement.

Personalization shows your customers that you understand their needs. It shows your commitment to providing them with the best possible experience.

Targeted messages that resonate with your customers increase their loyalty to your brand. Loyalty drives repeat purchases. 

Here are a few ways you can  leverage Klaviyo’s personalization features:

  • Collect and use customer data
  • Create personalized content
  • Set up automated campaigns
  • Use A/B testing 
  • Monitor and analyze results

Klaviyo’s personalization features allow you to create more targeted and engaging email campaigns. When emails resonate with your audience, it can drive big results for your business.

Automated Flows: Drive Conversions with Targeted Messaging

Klaviyo’s automated flows are a set of pre-built and customizable workflows. These workflows cover common eCommerce use cases. Examples include abandoned carts, post-purchase follow-ups, and win-back campaigns. 

Klaviyo’s workflows help businesses carry out email marketing quickly. You can customize them to meet your specific business needs. Here’s how automated flows work:


With Klaviyo you can choose from a wide range of triggers. Actions such as a customer making a purchase triggers an automated flow. You can even create custom triggers based on your specific business needs.


Once a trigger occurs, Klaviyo checks to see if the recipient meets any other conditions you’ve set up. This can include things like order value, product category, or geographic location.


If the email recipient meets the trigger and conditions, Klaviyo responds. The response is a series of pre-determined actions.

Klaviyo’s actions include sending a series of emails. It may add or remove a recipient from a list, or update a customer profile.

Are you interested in creating more effective email campaigns? Klaviyo’s automated flows can help. Automated workflows can result in a seamless and engaging experience for your audience. 

Segmentation: Reach the Right Customer 

Segmentation is a Klaviyo feature that allows you to group your email subscribers. Here is an overview about how segmentation works with eCommerce email marketing:

Behavior-Based Segmentation

With Klaviyo, you can segment your audience based on their behavior. Purchase history, email engagement, and website activity are segments. This allows you to create highly targeted campaigns tailored to each individual customer.

Custom Segment Creation

Klaviyo doesn’t only offer pre-built segments. You can create your own custom segments. For example, you could create different segments for customers based on their location. 

Dynamic Segments

Klaviyo offers dynamic segments that automatically update based on specific conditions you set. You could create a segment of customers who’ve purchased in the past 30 days. What about a segment for people who click on a particular link in your email?

Don’t stop here if you’re looking to take your email campaigns to the next level. Continue reading to find out how Klaviyo’s integration features work. Integration is a great way to use email marketing to help you achieve your goals.

Integration: Get Real-Time Insights into Your Performance

Klaviyo integrates with a wide variety of popular eCommerce platforms, such as Shopify and WooCommerce. Integration allows you to track customer behavior and analyze the performance of your email campaigns in real-time.

Klaviyo’s current integrations include the following:

  • eCommerce 
  • CRM 
  • Social media

Imagine the time you could save by syncing customer data and automating marketing. Connecting email campaigns with Klaviyo makes it easy.

You not only save time, but you can also increase revenue. Your customers will get a better customer experience as well. while delivering a better customer experience.

Reporting and Analysis: Improve Your Strategy with Data-Driven Insights

Finally, Klaviyo’s reporting and analysis features are incredibly powerful for small businesses. You can track the performance of your email campaigns in real-time. This helps you make data-driven decisions to improve your strategy.

Klaviyo’s reporting and analysis feature allows you to track the following metrics: 

Using Klavioy’s data to optimize your email campaigns helps increase engagement. It can also drive more revenue for your business.

Klaviyo is highly regarded in the industry for its powerful reporting and analysis features, and many businesses rely on the platform to track and analyze their marketing campaigns

Unlock the Power of Klaviyo Email Marketing 

You want to drive engagement and increase sales in your eCommerce business. A robust and reliable email marketing tool is essential.

Are you ready to improve customer engagement and increase your revenue? Working with a robust and reliable email marketing platform is essential.

Go with Klaviyo email marketing software. Overall, the ability to personalize email campaigns is one of the key benefits of using Klaviyo, and it is one of the reasons why the software is so popular among businesses of all sizes.

The team at Forged Digital Marketing + Creative specializes in email marketing. We can help you take your email marketing strategy to the next level.

Reach out today and let’s talk! 

klaviyo ecommerce marketing service


Email Marketing, Marketing

About 80% of new leads never convert into paying customers. Meanwhile, 65% of businesses struggle to generate leads at all. If you don’t know how to generate leads, your business startup will never grow.

Here are a few tips you can use to generate website traffic and quality leads. With these tips, you can use a successful website to help your business grow. Learn how to improve your web design for lead generation today.

Research Your Audience

First, learn as much as possible about your target audience. Defining your audience based on psycho- and demographic data will help you leverage personalization. Personalizing your website and content can help you attract ideal customers. 

Consumers will begin to recognize you understand the problems they’re facing. You can empathize with their pain points before offering personalized solutions.

You can personalize your headlines, imagery, call-to-action language, and body text based on who you’re trying to reach.

When defining your audience, consider their:

  • Location
  • Gender
  • Age
  • Income
  • Career
  • Education
  • Hobbies
  • Language
  • Interests
  • Buying behaviors
  • Online behaviors
  • Pain points

Gather keyword research to determine how consumers find your business online, too. What keywords do they use during a Google search to find your business, products, or services? You can use platforms like SEMRush, Google Trends, or Keyword Planner to get started. 

When building a list of target keywords, look for longer phrases (usually containing four or more words). These long-tail keywords can help you determine the user’s needs (their search intent). Then, you can create blog content that aligns with their intent to offer the help they need. 

Capture Emails

Build a list of email subscribers by adding a lead magnet to your website.

A lead magnet is a valuable piece of content your website visitors want to download in exchange for their emails. For example, you might offer a helpful tool or informative eBook. Make sure your lead magnet offers value the consumer can’t find elsewhere.

Then, add a form to your website that requests their name and email addresses. Avoid adding unnecessary fields. The visitor might get frustrated and quit completing the form if there are too many fields. 

Once the visitor completes the form, direct them to a thank you page to show your appreciation. 

To generate more leads, add lead-capturing forms to more than one page on your website. Consider adding an eye-catching call-to-action button to the navigation bar. Include a small form in the footer of your website, too. 

For your business startup, try gathering emails before your website goes live. You can encourage people to sign up to count down to your launch date. You can also offer updates about your startup to keep them informed. 

Improve the User Experience

A strong user experience (UX) will keep visitors on your website actively engaged. About 74% of visitors will return to your website if you offer good mobile UX. Over 50% of consumers say a bad mobile experience will cause them to lose faith in a company. 

Meanwhile, 75% of visitors will form their opinion about your website aesthetics as well. 

Another 70% will abandon their shopping carts on your website if you offer bad UX.

To improve the UX on your website, follow Google’s Core Web Vitals. Following these user-centric factors will benefit your organic search engine rankings, too. Higher search engine rankings can help you generate more website traffic. 

Make sure your site is fast, secure, and mobile-optimized as well.

Run your website through Google’s Mobile-Friendly Test and PageSpeed Insights to determine if it’s time to update your website design. Otherwise, use negative space to give your content room to breathe. Update the navigation bar to only display essential pages to help visitors find the information they need.

You can improve your website’s readability using headers, subheaders, lists, shorter sentences, and shorter paragraphs. Test all forms on mobile and desktop devices, too. 

Create Quality Content

High-quality content can help you generate more website traffic, which could help you generate fresh leads. Use your keyword research to determine what topics to cover within your posts. Then, diversify your content marketing strategy with:

  • Blog posts/articles
  • eBooks
  • Infographics
  • Polls
  • Quizzes
  • Videos
  • Webinars

End each post with a strong call to action to generate more conversions. 


Help more people find your website content with search engine optimization (SEO). Optimize each post you create by adding the target keyword to the:

  • Page title
  • URL
  • Opening and closing paragraphs
  • Body text
  • H1 header
  • Image file name and alt text
  • SEO title and description

The SEO title and description will appear on Google’s search engine result pages (SERPs). Make sure they’re intriguing enough to encourage clicks. In time, your clickthrough rate will improve, which could lead to higher SERP rankings.

Claim and optimize your Google Business listing as well. Your listing will direct more people to your website.

Design PPC Ads

Pay-per-click (PPC) advertising with Google or Facebook Ads can help you generate more website traffic. You can target consumers based on different buyer personas to create personalized ads.

Create both text and display ads to capture the consumer’s attention.

Use remarketing ads to reappear in front of people who have visited your website in the past. 

Share Testimonials as Proof

Testimonials from previous customers can encourage new customers to trust your brand. Create a dedicated testimonials page on your website. Ask consumers to share their reviews on your Google Business listing, too.

Add a call to action button on your testimonials page to generate more leads. 

Discover How to Generate Leads Today

Don’t spread the word about your business startup without learning how to generate leads first. With these tips, you can attract new customers to your website. As you generate more website traffic, you’ll have more opportunities to generate quality leads.

Set your business up for success with these marketing tips today.

Need help? We’re happy to lend a hand. 

Contact our team today to get started!


eCommerce, Email Marketing

It’s easy to assume that social media is the most effective space for communication with customers. After all, people spend a ton of time on platforms like Facebook, Instagram, and TikTok.

The truth is that 74% of people still prefer email communication, particularly with businesses. Emails are convenient to receive and provide a level of security and authority that other methods can’t match.

If you’re looking for a way to improve your email marketing, it’s time to consider email automation. This is an especially important choice for eCommerce businesses that rely on online sales to thrive.

Want to know more about email automation and how it can benefit eCommerce businesses? Read on to learn everything you should know about automated emails.

An Early Start

Adopting email automation works best when you pair it with a focused effort to grow your email list. By prompting new customers to sign up for your emails, you can get an early start building that important relationship. In addition to pop-up prompts on your website, you can also request that customers provide their email addresses upon checkout.

With automated emails, you can create a welcome series that will arrive in your new customers’ inboxes right away. With the right email marketing technology, you can track whether or not that initial message was opened. The goal of a welcome series is to determine whether or not your new customer is interested in email communication—and you can also throw in a few incentives to encourage a first (or second) purchase.

Easy Drip Campaigns 

One of the most common uses of automated email marketing is the effective drip campaign. A drip campaign is a series of emails sent at opportune times to keep consumers engaged and encourage purchases.

Drip campaigns include:

  • abandoned cart reminders
  • post-purchase follow-ups
  • re-engagement initiatives

You can also use drip campaigns to provide customers with discount codes or upsell opportunities. By automating your drip campaign, you can ensure that the right email reaches each customer when they’re most poised to follow your calls to action.

Brand Consistency

When you’re putting together marketing materials, consistency is key. When your tone and voice remain the same, consumers know what to expect from your eCommerce business. If your tone and voice change, it can create confusion and distrust. 

When you opt for email automation, you can put together the vast majority of your emails at the same time. That means using the same writer or team that can stay focused on the same goals to create a drip campaign that feels unified. This will also give you more time to focus on your newsletters and updates and a portfolio to reference so that your consistency never wavers.

Brand Awareness

While eCommerce is thriving in the digital age, it does present some unique obstacles. The biggest one is that without a brick-and-mortar store, you can’t rely on local foot traffic to build brand awareness. Instead, all of your brand awareness has to come from online marketing efforts. 

As we’ve already mentioned, email is one of the most effective ways to communicate with consumers. By automating your email campaign, you can ensure that emails reach inboxes even when you’re preoccupied with other important things like creating great products and fulfilling orders. Each time one of your emails hits a consumer’s inbox, you’re building the brand awareness needed to earn their trust and their purchases.

Tracking Important Metrics

Email marketing statistics paint a clear picture: some email campaigns are more successful than others. On average, email marketing yields a $36 ROI for every dollar invested. However, the top performers are seeing a $70 ROI for every dollar invested.

Automated emails allow you to track important metrics and make adjustments over time. When your entire email list is receiving variations of the same emails, you will get a clear sense of what’s working and what isn’t. If, for example, your abandoned cart reminder is yielding a lower conversion rate than your re-engagement initiative, you can tweak or replace your abandoned cart reminder until it’s bringing in the ROI you deserve.


Many business owners worry that automated emails are impersonal. After all, isn’t everyone receiving the same email? How can you ensure that consumers feel directly catered to when they receive an automated email?

With today’s marketing technology, you can personalize automated emails with ease.

You can still divide your email list into different demographics. That way, each recipient is receiving emails relevant to their needs and desires. You can also personalize and customize your automated emails based on buying habits and more. 

Outsourcing Your Email Automation

Do you feel overwhelmed by the idea of taking on a new marketing strategy? After all, you’re already managing a website, social media pages, and product fulfillment.

The good news is that you can outsource your automated email campaign. We can do everything from creating your email content to setting up the automated schedule to tracking key metrics. We’re Klaviyio Partners, after all! With our help, you can stay focused on the day-to-day while reaping the rewards of a strong email campaign.

Let Us Tackle Your Email Automation

There’s one thing your eCommerce business is missing in 2023: email automation. As you can see, there are a ton of ways to use automated emails and the benefits speak for themselves. Now, we want to offer our eCommerce services that will boost your business.

Ready to find out more about how we can help? Contact us and let us know what services you’re interested in so that we can create a customized marketing strategy that will help you to meet all of your goals.