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Email Marketing, Marketing, SEO

Have you ever thought about why certain emails easily catch the attention of your subscribers, while others go unnoticed? Are you looking to unravel the mystery behind creating email campaigns that work?

To start, it’s crucial to grasp the email marketing metrics available to you, such as distinguishing between click rate vs. click-through rate.

By utilizing these two commonly mixed-up yet vital statistics together, you can elevate your email campaigns into captivating marketing content that connects with your audience and makes a lasting impression.

What is Click Rate in Email Marketing?

Click Rate in Email Marketing

  • Click rate in email marketing is the percentage of recipients who clicked on a link in your email, regardless of whether they opened the email or not.

  • A higher Click rate (CR) typically indicates that your email is engaging and successful in directing traffic to your website.

How to Calculate Click Rate?

To calculate the click rate, you will require three pieces of information:

  1. The number of times your audience opened a marketing email.
  2. The total number of recipients on your mailing list.
  3. The number of emails that bounced.

Begin by subtracting the bounced emails from the total recipients. These undelivered messages should not be included in the calculation. For that you need to calculate the email open rate

Then, divide the number of clicks by this number, and multiply by 100 to get the percentage.

  • For instance, if you sent an email to 1,000 subscribers and 25 of them clicked on a link, your CR would be 2.5%.

What is Click-Through Rate in Email Marketing?

Click-Through Rate in Email Marketing

  • Click-through rate (CTR) is calculated by dividing the number of clicks by the number of emails that were actually opened, giving you a percentage that reflects how engaging your email content is to those who read it.

  • A higher CTR typically indicates better effectiveness of your email content, reflecting the engagement of readers.

  • Suppose if you are implementing cold email marketing, then the click-through rate depends on several factors like relevance of content, email subject line, design and layout, target audience, personalization, timing, and many more. Based on that the CTR can increase or decrease for your email campaigns.

How to Calculate Click-Through Rate?

The method for calculating the click-through rate differs from calculating click rate in one key aspect. Instead of considering the number of emails opened, you should focus on the number of subscribers who clicked outbound links or buttons within your message content.

To find the click-through rate, follow this simple formula: Divide the total clicks in your emails by the number of recipients minus bounced deliveries. Then, multiply this value by 100 to obtain the percentage.

  • For instance, if 250 individuals opened your email and 25 of them clicked on a link, your CTR would be 10%.

CTR vs Click Rate – Differences Between Them

CTR vs Click Rate

  • It is crucial to understand the difference between CR (click rate) and CTR (click-through rate) when assessing the performance of your email campaigns.

  • A high CR suggests that your email subject line or preheader text is compelling enough to prompt recipients to click, while a high CTR indicates that your email content resonates with your audience.

  • Monitoring both metrics helps you pinpoint strengths and weaknesses in your email campaigns.

Tracking both CR and CTR is vital for evaluating your email campaigns effectively. Understanding the distinctions between these metrics enables you to enhance your email content and calls to action, boosting engagement and driving more traffic to your website.

What Defines a Favorable Click-Through Rate (CTR)?

Favorable Click-Through Rate (CTR)

When evaluating your click-through rate, you may question the quality of your CTR. The answer to this query varies.

Primarily, it’s crucial to consider various scenarios where CTR is assessed. For instance:

  1. If you’re managing a PPC campaign, how often do users click on the ads you display?
  2. In a social media marketing campaign, how frequently do users click on the ads appearing in their newsfeeds?
  3. When executing an email marketing campaign, how often are users clicking on the links or ads in your marketing emails?

Given the diverse nature of marketing campaigns, a solid CTR for one strategy may not equate to a successful CTR for another. A 2% CTR might be deemed high in certain contexts, while a 5% CTR could be considered impressive in others.

It is essential to monitor trends over time. If you observe a sudden drop in your CTR, it’s crucial to investigate the cause. Similarly, if you notice a significant increase in the rate, it’s important to identify the reason behind it. This approach allows you to leverage successful strategies, enhance areas that need improvement, and maximize the effectiveness of your digital marketing budget.

Points that Affect Sales With High Click Rates in Email Marketing

High Click Rates in Email Marketing

1) Incorrect Target Audience

It could indicate that you are aiming at the wrong audience. For instance, many individuals may engage with the advertisements and emails you send, but upon realizing that the product or service does not cater to their needs, they are likely to move on. Consequently, you may observe a high open rate but a low sales volume.

Low sales figures could be attributed to targeting an inappropriate audience. To enhance your sales performance, contemplate retaining the current marketing approach while shifting the target audience. It may be necessary to explore alternative tools to identify the correct target market.

2) The Issue with Buying Experience

One possible reason for low sales numbers could be linked to an unpleasant buying experience. To improve this, it’s essential to analyze the click-through rate. A high click rate paired with a low click-through rate may suggest targeting the wrong audience, as people are not engaging with the email advertisement.

Conversely, if both the click rate and click-through rate are high but sales remain low, it points to potential issues in the buying process. Ensuring a seamless purchasing journey is crucial for encouraging customers to complete transactions. Any glitches on the website or limitations in payment methods can lead customers to seek alternatives.

3) Monitoring Your Marketing Emails

It is crucial to monitor your marketing emails closely. This involves analyzing your click rate vs. click-through rates. By keeping a close watch on your email marketing campaign, you can position yourself to optimize the outcomes of your digital marketing endeavors.

Your time is a precious resource, and utilizing tools that offer insights to guide your email marketing decisions is essential. Moreover, you can read email marketing trends to increase engagement and revenue for your business.

Consider investing in retargeting ads and email marketing tools. Understanding the key metrics to monitor allows you to refine your marketing strategies effectively, increasing the likelihood of achieving success with your email marketing campaign.

Optimizing Emails with Click Rate and CTR

Optimizing Emails with Click Rate and CTR

To enhance your campaigns and maintain high subscriber engagement, utilize the effectiveness of click rate and click-through rate.

1) Segmentation and Personalization 

If you’re sending identical emails to all subscribers, consider implementing segmentation. This approach divides your audience into distinct groups according to demographics, interests, or actions.

Segmentation enables the creation of tailored content for readers most inclined to interact with your emails. Additionally, combining segments like location-specific preferences can increase click-through rates.

  • Segment your audience based on regions and share relevant blog posts with subscribers living in those areas. This personalization will establish trust and show that you care about meeting their specific needs.

  • Enhance the personalization of your content by incorporating dynamic elements in your emails, such as addressing subscribers by their first names or providing customized product suggestions reflecting their previous interactions on your website.

These small but meaningful touches will demonstrate appreciation to your subscribers, turning your emails into engaging experiences that they look forward to receiving.

2) A/B Testing Experiment Overview

A common method in marketing is A/B testing, where you create two versions of content (labeled A and B) that differ only in one aspect, such as the headline, button color, image, or call-to-action.

After creating these variations, you send them to separate segments of your audience and analyze their performance based on the specific element that was altered.

For instance, if the subject line is the differing factor, you would focus on the click rate to gain insights. On the other hand, if the change involves the call-to-action button design or anchor text, the click-through rate becomes a more valuable metric.

By identifying which elements resonate best with your audience through this process, you can optimize your content to enhance both engagement and conversions.

3) Optimizing for Mobile Devices

Ensuring your emails are optimized for mobile devices is crucial for improving click rates and click-through rates. This optimization directly influences how your subscribers interact with your emails.

As nearly half of individuals prefer using smartphones or tablets to access their email, it’s essential that your marketing content must be easy to read and navigate on smaller screens. Failing to do so may lead to recipients struggling with oddly formatted text or having to zoom in to view tiny images. Consequently, this can result in decreased engagement, as users tend to gravitate towards brands that prioritize a seamless mobile experience.

Looking to Take Your Email Marketing Campaigns to the Next Level? 

Email Marketing Campaigns

Forge Digital Marketing is here to help! With our expertise and proven strategies, we can assist you in crafting compelling email campaigns that drive results. We are renowned as the top-notch email marketing agency in Naperville that helps you maximize your ROI, create engaging content, increase click rates, and drive conversions like never before! Get in touch with us today to forge a successful path in the world of email marketing.

Finally, understanding the distinctions of click rate vs click-through rate and leveraging them as optimization tools can help you create engaging email campaigns that resonate with your audience and increase conversions.

Businesses that consistently track click rate and click-through rate can adapt quickly to changes in audience engagement, providing them with a competitive edge over brands that overlook these email marketing metrics.

Ready to elevate your email marketing campaigns? Contact Forge Digital Marketing today to discover how our expertise can increase your engagement rates, boost your conversions, and significantly enhance your ROI.


eCommerce, Email Marketing
Tired of poking around in Klaviyo and Shopify to try and get your custom form to appear? Don’t fear. Forge is here! Let us teach you how to embed your form with quick, easy to follow steps so you can stop banging your head on that keyboard! At Forge Digital Marketing, we pride ourselves on being a Klaviyo Silver Partner and a Shopify Partner. Our expertise in these platforms allows us to help businesses like yours maximize their marketing potential. Today, we’ll guide you through the process of embedding a Klaviyo form on your Shopify store. Whether you’re looking to grow your email list or engage more effectively with your customers, embedding a Klaviyo form is a crucial step.


Embedding a Klaviyo form on your Shopify store is a fantastic way to capture leads and boost customer engagement. Klaviyo forms are versatile, customizable, and designed to integrate smoothly with Shopify, making them a perfect choice for store owners looking to enhance their marketing efforts. In this guide, we’ll walk you through each step of the process, ensuring you can implement this powerful tool effortlessly.

Why Use Klaviyo Forms on Your Shopify Store?

Before we dive into the how-to, let’s quickly cover why Klaviyo forms are beneficial for your Shopify store:

  • Increased Customer Engagement: Capture leads, promote special offers, and gather valuable customer insights.
  • Customization: Tailor forms to fit your brand’s aesthetic and specific needs.
  • Seamless Integration: Easily connect with your existing Shopify setup without technical hiccups.
  • Enhanced Conversion: Utilize captured data to send personalized emails and improve your marketing campaigns’ performance.

Getting Started: Prerequisites

To embed a Klaviyo form on your Shopify store, ensure you have:

  • A Klaviyo account.
  • A Shopify store.
  • Admin access to both platforms.

Step-by-Step Guide to Embedding a Klaviyo Form

Create Your Klaviyo Form

  1. Log into Klaviyo: Navigate to your Klaviyo account and go to the ‘Signup Forms’ tab.
  2. Create a New Form: Click on ‘Create Signup Form’ and select the type of form you want (e.g., pop-up, flyout, embedded).
  3. Customize Your Form: Use Klaviyo’s form builder to customize the design, fields, and behavior of your form. Make sure it aligns with your brand’s style and objectives.

Configure Form Settings

  1. Form Targeting & Behaviors: Set when and where the form should appear on your site (e.g., after a certain scroll depth, exit intent). This is a great place to revisit if you want to restrict your content to only showing on product pages, only to new users not yet subscribed to your Klaviyo lists and many more options! 
  2. Success Message & Integrations: Customize the success message and ensure the form is set to sync with your Klaviyo lists. If you’re offering an incentive like a coupon code for the user to subscribe, either place it in the success message or make sure you have a flow setup to deliver the (ideally dynamic) coupon to new subscribers.

Embed the Form on Shopify

    1. Generate the Embed Code: After saving your form in Klaviyo, navigate to the ‘Embed Code’ section and copy the code provided.
    2. Log into Shopify Admin: Go to your Shopify admin dashboard.
    3. Access Theme Editor: Under ‘Online Store,’ click ‘Themes,’ then ‘Actions,’ and select ‘Edit Code.’
    4. Add Code to Theme: Depending on where you want the form to appear, you can add the embed code to a specific theme file (e.g., theme.liquid, footer.liquid, or page.liquid).
    5. shopify embed klaviyo form
If you have a store using a Shopify 2.0 theme (which we really hope you do, it’s 2024) then you can use the Customizer App Embed drag and drop feature to drop in a form nearly anywhere you would want by adding a block and selecting the Klaviyo Form Embed. You will need your form ID to enter here which you can get from clicking on the edit button for the form you’re working on and then observing the 6 digit code at the end of the URL you’re on. Grab that URL extension 6 digits/characters and paste it into your Shopify drag and drop block element to make it come to life.embed a klaviyo form in shopify customizer
  1. Save & Publish: Save the changes to your theme file and publish them to see the form live on your store.
If you’re still facing issues, you might need to access the Shop Customize Theme section in Shopify and head to the App Embeds tab (normally on the far bottom left navigation in the theme customizer menu) and toggle on the Klaviyo javascript code. This should enable your integration! Peep the screenshot below:

Klaviyo app embed for onsite tracking in Shopify toggled off

Tips for Optimizing Your Klaviyo Forms

  • A/B Testing: Experiment with different form designs and placements to see what works best for your audience.
  • Clear Call to Action: Ensure your form has a compelling call to action that entices visitors to subscribe.
  • Mobile Responsiveness: Make sure your forms look great and function well on all devices.

Leverage Our Expertise

At Forge Digital Marketing, we’re not just Klaviyo experts; we’re also a Shopify Partner. Our team has been recognized for outstanding work in leveraging Klaviyo’s tools to boost eCommerce success. If you need personalized assistance or want to optimize your Klaviyo marketing strategy, we’re here to help.

Subscribe for More Insights

Stay ahead of the curve with the latest tips and tricks in digital marketing. Subscribe to our email list for more how-to guides and expert advice. If you need immediate assistance or have any questions, feel free to reach out to us directly. Let’s take your Shopify store to the next level together!

Email Marketing

In today’s digital landscape, effective email marketing is crucial for businesses of all sizes. Klaviyo, a powerful email marketing platform, has emerged as a leader in this field, offering a suite of tools designed to help businesses engage, retain, and convert customers. Whether you’re new to email marketing or looking to take your campaigns to the next level, this ultimate beginner’s guide to Klaviyo email marketing will provide you with everything you need to know to get started and succeed.

What is Klaviyo?

What is Klaviyo

Klaviyo is an email marketing platform that allows businesses to create, send, and track email campaigns with ease. Unlike generic email marketing tools, Klaviyo is designed specifically for e-commerce businesses, making it a perfect choice for online retailers looking to boost sales and drive revenue.

With a user base exceeding 70,000 paying customers, this platform has risen to prominence as one of the leading email marketing solutions globally. Tailored for Shopify marketing, BigCommerce, and Magento stores, it has a myriad of sophisticated features including email segmentation, automation, comprehensive reporting, and drip campaign functionality.

Getting Started with Klaviyo

Getting Started with Klaviyo

Signing up for Klaviyo is easy and free. Simply visit their website, enter your email address, and follow the prompts to create an account. Once you’re logged in, you’ll be guided through the setup process, which includes connecting your store, importing your contacts, and creating your first campaign.

Key Features of Klaviyo

1) Segmentation

One of Klaviyo’s standout features is its powerful segmentation capabilities. With Klaviyo, you can segment your audience based on a variety of criteria, including demographics, purchase history, and browsing behavior, allowing you to send targeted, personalized campaigns to different segments of your audience.

Klaviyo recently launched Klaviyo AI which allows you to describe segments and have their AI generate rules and filters to create them. They also launched predictive analytics which allow marketers to, with a good degree of accuracy, predict the gender and next order date for subscribers on your lists and segments. Wild!

2) Automation

Klaviyo’s automation features allow you to create sophisticated email flows that are triggered by specific actions or events, such as a new subscriber joining your list or a customer making a purchase. These automated flows can help you nurture leads, recover abandoned carts, and re-engage lapsed customers without having to manually send each email.

At Forge, we recommend the following flows as a foundation for any D2C ecommerce brand:

  1. Welcome Series: Get your subscribers to close the first deal by teaching them about your brand and services while increasing trust and building the foundations of a long-lasting relationship. 

  2. Post-Purchase: Increase customer retention and lifetime value turning them into loyal buyers. 

  3. Winback: Save money and stop sending emails to people who don’t want it. Using the re-engagement tactic will improve your email deliverability and make sure that you keep your list clean.

  4. Abandoned Cart: 73% of shopping carts are abandoned. Recover them at the right time, while they are still considering your products or services.
  5. Browse Abandonment: They can help remind your subscribers of their early interest and potentially bring them back to your online store. 

These foundational flows set you up for success in the early stages of marketing your business. It’s a solid retention strategy that is especially effective when you’re funneling people into your welcome sequence via paid ads, SEO, or other traffic generating tactics. 

3) Personalization

Personalization is key to effective email marketing, and Klaviyo makes it easy to personalize your campaigns with dynamic content based on each recipient’s preferences and behavior. From product recommendations to personalized discount codes, Klaviyo gives you the tools you need to deliver highly relevant content to your subscribers.

4) Analytics

Klaviyo provides detailed analytics that allow you to track the performance of your email campaigns in real-time. From open and click rates to revenue generated and ROI, Klaviyo’s analytics dashboard gives you valuable insights into how your campaigns are performing and where you can make improvements. You can also build custom reporting dashboards according to your specific needs and KPI interests.

They also recently launched an Email Deliverability dashboard that aids marketers in understanding how well their messages are landing in subscribers’ inboxes vs. getting filtered out as spam. In April 2024, Google and Yahoo updated their email sender requirements in efforts to protect consumers from fraudulent emails and phishing attacks. These measures do make it harder to get your marketing emails into your customers’ inbox, but also offer those who comply with certain guidelines (especially for bulk senders which are defined as addresses sending more than 5000 emails in a 24 hour period) a leg up against competitors who aren’t being compliant. For more information on this update and how you can stay compliant with Google and Yahoo’s sender requirements, check out this download from Klaviyo.

Best Practices for Success with Klaviyo

Best Practices for Success with Klaviyo

While Klaviyo offers a wide range of features to help you succeed with email marketing, there are some best practices you should keep in mind to get the most out of the platform:

  • Build Your List: Focus on growing your email list organically by offering valuable incentives such as discounts or exclusive content in exchange for signing up.

  • Segment Your Audience: Take advantage of Klaviyo’s segmentation capabilities to send targeted, personalized campaigns that resonate with your audience.

  • Use Automation Wisely: While automation can save you time and effort, it’s important to use it wisely and avoid bombarding your subscribers with irrelevant or overly frequent emails.

  • Test and Iterate: Don’t be afraid to experiment with different email designs, subject lines, and calls to action to see what resonates best with your audience. Use A/B testing to optimize your campaigns for maximum effectiveness.

  • Monitor Your Results: Keep a close eye on your email analytics to track the performance of your campaigns and identify areas for improvement. Use this data to refine your strategies and achieve better results over time.

Learn more: Unlock Ecommerce Business Growth by Klaviyo Woocommerce Integration.

7 Compelling Reasons to Opt for Klaviyo in Your Email Marketing Strategy

klaviyo marketing guide

Discover why Klaviyo stands out as the premier choice for your email marketing endeavors. Here are the key factors that set it apart:

1) Unrivaled Features Tailored for Ecommerce

Klaviyo mail has an extensive array of features uniquely designed for eCommerce platforms. Its data-centric approach empowers users with invaluable insights into their email campaigns, facilitating informed decision-making.

With robust automation capabilities and an extensive range of targeting and segmentation options, Klaviyo ensures maximum effectiveness in campaign execution. Unlike its counterparts, Klaviyo email marketing excels in capturing and analyzing data, enabling users to effortlessly monitor metrics such as unsubscribe rates per campaign—a task often cumbersome with other platforms.

2) Seamless Integration with Shopify

Klaviyo-Seamless Integration with Shopify

Designed with Shopify in mind, Klaviyo seamlessly integrates with the platform, offering unparalleled synergy. The integration process is streamlined, requiring just a few minutes to set up. Leveraging Klaviyo Shopify integration unlocks a plethora of possibilities, with numerous email flows triggered by Shopify events. 

Whether it’s crafting abandoned cart emails, orchestrating SMS campaigns, or mapping out automated customer journeys, the Klaviyo platform empowers users to execute sophisticated strategies with ease. In contrast, platforms like Mailchimp severed direct integration with Shopify, necessitating the use of third-party tools—an inconvenience absent in Klaviyo’s Shopify-centric approach.

3) Klaviyo has an extensive array of integrations

When it comes to integrations, Klaviyo stands out. Beyond Shopify, it seamlessly integrates with virtually every eCommerce platform and application you might require. With over 200 pre-built integrations, spanning from customer support tools to SMS services, loyalty programs to user-generated content platforms, and subscription tools to payment gateways, Klaviyo covers all bases in your tech toolkit.

4) Klaviyo excels over Mailchimp in the realm of eCommerce

You may be wondering: what sets Klaviyo apart from Mailchimp? Klaviyo prioritizes eCommerce brands, which is reflected in its early development of pertinent features. In contrast, Mailchimp lacked eCommerce integrations for a considerable period. According to Klaviyo’s data, over 20,000 brands have migrated from Mailchimp to Klaviyo, a trend I’ve witnessed firsthand. Here are several standout features absent in Mailchimp:

  1. Dynamic product recommendations
  2. Automated birthday campaigns
  3. Streamlined drip campaign setup
  4. Omnichannel campaigns with SMS and push notifications
  5. User-friendly email templates
  6. Business metrics and real-time data analytics

5) Harness the power of predictive analytics

Klaviyo’s predictive analytics leverage data science and machine learning to offer profound insights. Beyond historical and overall customer lifetime value, Klaviyo’s AI predicts future lifetime value, estimated next order date, churn risk, and even gender. 

Pro tip: Elevate your email marketing strategy with our guide to email deliverability.

6) Effortlessly craft tailored reports

Easily organize and filter data based on various criteria. Klaviyo aggregates data from emails, SMS, sign-up forms, eCommerce platforms, and custom integrations. Segment your audience based on customer profiles for effective retargeting of leads, loyal customers, and everyone in between. Plus, Klaviyo’s benchmarking feature compares your metrics to industry standards, highlighting areas where you may be underperforming.

7) Klaviyo Reigns Supreme for Business Growth

With its wealth of data and insights, Klaviyo stands out as the premier tool for unlocking growth potential in businesses. Having collaborated with numerous enterprises, it is observed that eCommerce brands utilizing Klaviyo experience superior delivery rates, open rates, click rates. Ultimately, it leads to increased revenue attribution. Klaviyo has a robust email infrastructure, surpassing that of its competitors in the era of email automation.

8) Expanding Horizons with SMS Marketing and Lead Generation

Klaviyo - SMS Marketing and Lead GenerationIn addition to email functionality, Klaviyo empowers users to construct various sign-up forms and initiate SMS marketing campaigns. For instance, you can orchestrate a targeted holiday campaign encompassing email promotions, text messages, and push notifications. Klaviyo email marketing enables the creation of automated flows across all three channels, allowing for precise scheduling and rule-based dispatching.

9) Targeted Outreach and Tailored Workflows

Targeted Outreach and Tailored Workflows

Why start from scratch when Klaviyo provides a range of pre-built automation to streamline your marketing efforts? These ready-to-use features empower brands to boost revenue without the need for extensive email marketing expertise or external support. Klaviyo equips you to craft refined email sequences, automated processes, and personalized transactional messages. Some notable examples include:

→ Welcoming series.
→ Cart abandonment notifications.
→ Re-engagement and upselling campaigns.
→ Personalized birthday greetings.
→ Transactional updates such as shipping and delivery notifications.

Furthermore, Klaviyo seamlessly integrates with various tools for payment processing, customer loyalty programs, product reviews, surveys, and customer support tickets. 

Klaviyo Pricing

Klaviyo Pricing

While some may note that Klaviyo comes with a higher price tag compared to Mailchimp, it’s essential to consider the value it provides. Klaviyo unlocks opportunities for incremental growth and facilitates the development of lasting customer relationships at scale. In contrast, Mailchimp may offer predictive analytics based on surface-level metrics but lacks the depth and effectiveness of Klaviyo’s offerings. Klaviyo’s superior return on investment speaks for itself.

Pro tip: Learn Klaviyo Integrations for Marketing Success in our definitive guide.

How Many Emails Should I Send? 

The frequency of your email sends should align with the size of your email list. Generally, larger lists allow for more frequent communication. However, it’s crucial to practice segmentation and pinpoint your most engaged audience segments to avoid overwhelming them with emails.

As a guideline for Klaviyo email marketing, if your list contains fewer than 10,000 subscribers, aim for 2 campaigns per week. For lists ranging from 10,000 to 100,000 subscribers, consider sending up to 4 email campaigns weekly. If your list exceeds 100,000 subscribers, you may send as many as 5 emails per week. Remember, these are approximate figures; it’s essential to experiment and adjust the frequency based on your audience’s response to your campaigns. Segmentation is key to higher frequency sends that preserve your deliverability, high open rate and click rate, etc. 

Streamlining Your Email List Segmentation

Email List Segmentation

To optimize your email marketing strategy, it’s essential to segment your audience effectively rather than resorting to mass emails. Tailoring your campaigns to specific subscriber groups increases engagement and boosts the likelihood of conversions. Here’s a quick and straightforward guide to email segmentation:

1) Utilize Klaviyo’s Diverse Segmentation Features:

→ Location-Based Segmentation
→ Gender-Based Segmentation
→ Behavior-Based Segmentation: Target specific behaviors related to items, product categories, or brands.
→ Engagement-Tier Segmentation: Moreover, prioritize recent engagement by segmenting subscribers based on email opens within the last 30, 60, 120, or 180 days.
→ VIP Segment: Identify high-value customers based on factors like purchase frequency or average order value.
→ Holiday Shoppers: Target customers who typically make purchases during specific holidays or events.

Segmentation is endless when you get creative. Think strategically about your various customer avatars and ideate new segments to continue refining your hyper-personalization of marketing messages.

2) Craft Targeted Messages

Use one or more segmentation principles to tailor your messages to specific audience segments. By personalizing your content, you enhance relevance and ultimately maximize revenue per recipient.

Implementing these segmentation strategies ensures that your emails reach the right audience, increasing engagement and driving conversions effectively.

Looking For Klaviyo Expert to Boost Your Email Campaign Success?

Yes, Forge Digital Marketing is your ultimate partner offering you full-service email marketing services with Klaviyo integrations. Trust us to optimize your campaigns, engage your audience, and drive tangible results. 

Moreover, after establishing the integration between Klaviyo and Shopify and configuring your email campaigns and flows, you can anticipate generating a minimum of 20% of your monthly eCommerce revenue through Klaviyo email marketing within the initial month. If you haven’t reached this benchmark yet or aspire to achieve the 30-50% range, approach professional email marketing services with us today. We will help you achieve multifold email success in your email campaigns.

FAQs Related to Klaviyo Email Marketing

1) What is Klaviyo and how does it work for email marketing?

Klaviyo is a powerful email marketing platform designed to help businesses engage with their customers through targeted email campaigns. It utilizes customer data to create personalized email marketing strategies, allowing businesses to send relevant messages to their audience at the right time.

2) What are the key features of Klaviyo for email marketing?

Klaviyo offers a range of features tailored to optimize email marketing campaigns, including advanced segmentation capabilities, customizable email templates, automated workflows, A/B testing, analytics and reporting, integrations with e-commerce platforms, and tools for measuring ROI.

3) How does Klaviyo help businesses improve their email marketing ROI?

Klaviyo enables businesses to enhance their email marketing ROI through personalized messaging, targeted campaigns based on customer behavior and preferences, automated workflows that streamline the customer journey, and detailed analytics to measure campaign performance and optimize strategies accordingly.

4) Is Klaviyo suitable for businesses of all sizes?

Yes, Klaviyo caters to businesses of all sizes, from small startups to large enterprises. Its flexible pricing plans and scalable features make it accessible and adaptable to the needs of businesses at different stages of growth.

5) Does Klaviyo comply with email marketing regulations and data privacy laws?

Yes, Klaviyo is committed to ensuring compliance with email marketing regulations such as CAN-SPAM and GDPR. It provides features and tools to help businesses adhere to best practices for data privacy and consent management, including opt-in forms, subscription management, and data segmentation based on user preferences.


Email Marketing, Marketing, Sales

Utilizing email marketing stands out as one of the most powerful methods to connect with existing customers, prospective clients, and leads. It offers a direct avenue to deliver pertinent information about your business directly into their personal space: their inbox. However, there is a misconception that emails lack effectiveness due to their open rates typically falling below 100%.

In truth, a favorable open rate for emails typically ranges between 20% and 30%, which is sufficient for audience engagement, driving sales, and fostering business growth.

The significance of your open rate cannot be overstated when it comes to tracking performance metrics. While click-through rates and other conversion metrics are crucial, they still need to be improved if recipients fail to open your emails initially.

A high open rate is indispensable; without it, even the most flawlessly crafted email campaign is destined to fall short.

If you’re looking for help with how to maintain a solid email open rate or aspire to surpass the average and increase your campaign or account-wide open rates, you’ve landed in the right spot.

This comprehensive guide will address all aspects of achieving a commendable email open rate, encompassing the influencing factors and methods for calculating it!

Let’s dive in!

What is an Email Open Rate?

Open rate mainly specifies the percentage of the emails opened by recipients compared to the emails sent. The email open rate represents the proportion of subscribers who open a particular email among your total subscriber base. 

For instance, a 35% open rate means that 35 out of 100 subscribers opened your email.

While email open rates alone may not determine the success of email marketing efforts, grasping this metric holds significance for business owners and marketers due to the following reasons:

  1. Open rates offer insights into the effectiveness of different email formats among your subscribers.
  2. A low open rate could negatively impact the sender’s reputation and consequently affect deliverability.
  3. Open rates serve as early indicators for other crucial email marketing metrics such as click-through and conversion rates.
  4. Tracking and analyzing open rates are essential components of A/B testing strategies.

How to Perfectly Calculate Email Open Rate?

Calculate Email Open Rate

To compute the email open rate, simply divide the count of recipients who opened your email by the total number of recipients it was sent to. The formula is:

Email open rate = (Number of recipients who opened the email / Total number of recipients) x 100

There are two variations of open rates: unique and total.

The unique open rate represents the percentage of individual recipients who opened your email upon receiving it in their inbox.

Conversely, the total open rate encompasses all instances where a recipient opened your email, regardless of whether they opened it multiple times.

While the open rate serves as a foundational metric for the success of email marketing campaigns, it’s essential to consider other metrics for a comprehensive evaluation. Metrics such as response rate, bounce rate, conversion rate, unsubscribe rate, and click-through rate play crucial roles in assessing campaign effectiveness.

Read more: What is Email Deliverability?

What is Considered a Good Email Open Rate?

This question is common among email marketers, business proprietors, and entrepreneurs alike.

In essence, a favorable email open rate typically falls within the range of 15-25%. More specific data is available when discussing your specific industry niche and competition. 

For example, Klaviyo’s 2024 Benchmarks dictate that Food and Beverage average open rates should average around 40%, while Health and Beauty email open rates average around 37%.

D2C ecommerce email marketing standards are much higher than general B2B businesses. You can look at the graphs below ->

D2C – Food and Beverage company average email open rates – 40%

Food and Beverage average open rates

B2B – Health and Beauty company average email open rates – 37%

Health and Beauty average open rates

Yet, the matter isn’t quite that simple.

To accurately gauge an email open rate and discern what resonates with your audience, it’s crucial to distinguish between open rates on various devices such as mobile, desktop, and tablets.

Furthermore, each industry maintains its own set of email marketing benchmarks, making it valuable to be aware of these average industry rates for email.

Here’s how Forge Digital Marketing turned around a dismal open rate for one of our clients: 

We took OurKids online supplement eCommerce store from a highly damaged 3% open rate to over 38% in just a few weeks. We filtered out spammy emails, segmented based on past buyer history, deployed Klaviyo’s AI predictive gender analytics, and surveyed the customer base, incentivizing them to manage their email preferences, further informing custom segments.

If you’re seeking ways to enhance the effectiveness of your emails or are puzzled by why your emails aren’t yielding the desired outcomes, employing email tracking software is advisable. It provides comprehensive data necessary for fortifying and refining your email campaigns.

Read more: How to set goals for email marketing campaign success?

Email statistics – Latest 2024 update

Email marketing stands out as a formidable tool for B2B enterprises seeking to boost lead generation and sales.

Through email marketing, B2B firms can disseminate content to subscribers, effectively informing them about their products or services while fostering conversions from leads to customers.

A 2024 Content Marketing Institute report highlights that 73% of B2B marketers integrate an email newsletter into their content marketing strategy. Moreover, the same report emphasizes that 71% of them prioritize email engagement as a critical metric for gauging their content’s performance. Statista reports the below email marketing stats:

  • 56% of those surveyed indicated possessing a minimum of three email addresses.
  • Email usage is a daily habit for 88% of respondents. Regarding inbox management, 39% check their emails three to five times per day.
  • In terms of time spent on email, 36% of participants spend less than an hour daily, whereas 21% dedicate between two to five hours.
  • Critical work messages drive 80% of individuals to check their emails regularly. Seeking discounts from brands motivates 40% of respondents to check their inboxes. 
  • For 47% of respondents, the primary reason for opening emails from a brand is the relevance of the messages received.
  • Preference for concise emails is high, with 66% favoring brevity compared to only 6% who prefer longer emails.
  • However, 28% prioritize content relevance over email length.
  • When determining spam, 78% mark emails as such if they “look like spam,” while 54% do so if permission was not granted by the sender.
  • Additionally, 49% report spam if there’s no option to unsubscribe.

Refer to email marketing trends driving revenue and engagement in 2023.

What Aspects Affect an Email Open Rate?

Understanding the concept of email open rates is crucial, but equally important is recognizing the various factors that influence them. Delving into these variables enables a clearer interpretation of your email campaign outcomes and offers insights into your performance relative to industry norms.

Several elements can affect the open rate:

1. Subject lines

The initial impression is often set by the subject line, making it pivotal. Weak, vague, or irrelevant subject lines diminish the likelihood of recipients opening your emails.

2. Sender information

The sender’s identity and how easily recipients recognize it also impact open rates. Whether emails originate from your CEO’s details or your brand’s name can significantly influence engagement. Experimenting with sender information allows you to gauge subscribers’ preferences.

3. Bad timing

Perfect content can be overshadowed by bad timing. Sending emails at inappropriate times can negatively impact open rates. Identifying the optimal sending times beforehand is crucial for maximizing engagement.

4. Segmentation

Failure to segment your subscriber list results in irrelevant emails reaching recipients, leading to decreased engagement over time. Utilizing segmentation and tags enhances relevance, thereby increasing the value of your emails to recipients. At Forge Digital Marketing, we say if you’re not segmenting, you’re not selling!

Can We Increase the Email Open Rate?

Increase the Email Open Rate

Achieving good email open rates requires persistent effort. Email open rates improve gradually over time through consistent dedication and the right amount of hard work.

Think of email marketing as crafting your favorite dish. Each ingredient contributes its flavor to the final taste.

When evaluating the effectiveness of email marketing, every metric holds significance and merits equal attention.

The key isn’t to focus on a single email performance metric but rather on how many recipients you can motivate to take action.

Email open rates serve as the foundation of your email marketing strategy. No matter how enticing your offers and content may be, they are futile if recipients don’t open your emails.

Expecting a 100% email open rate from the outset or even within the initial campaigns is unrealistic.

Consistency, perseverance, creativity, testing, analysis, and segmentation are the ingredients that gradually blend to create a marketing channel that delights and resonates with your audience.

Try out cold email marketing and list-warming techniques in the beginning to get people aware of your services.

Top Steps to Measure Your Email Open Rate According to Industry Benchmarks


Klaviyo campaign performance

Understanding your email open rates requires more than just industry benchmarks; it demands insight into your performance. Follow these 5 steps to gauge and interpret your email open rates effectively:

Step 1: Review Your Past Year’s Open Rates

Delve into your email history for the past 12 months. By scrutinizing this data, you’ll grasp how seasonal shifts, special events, and sales cycles influence your open rates. Don’t forget to track click-through and bounce rates alongside open rates for a comprehensive picture of your email engagement.

Step 2: Calculate Your Average Open Rate

Compute your average open rate over the preceding year. Sum up individual open rates and divide by the total number of emails sent within that timeframe. This establishes your baseline. Ensure to establish baselines for other relevant metrics as well.

Step 3: Identify Anomalies

Spot outliers, both positive and negative. Did a specific email significantly outperform or underperform? What about your flows and automations? Try to discern the reasons behind these exceptional performances.

Step 4: Detect Patterns

Uncover recurring patterns in your data. Does a certain topic consistently drive higher or lower engagement? How about the timing of your sends? Analyze which subject line types resonate better with your audience. Document these insights to refine your future strategies. 

BONUS TIP: If you’re not sure why certain email campaigns or flows outperform others, begin to create a split-testing campaign objective. Through isolating one area of difference, i.e. a subject line with or without an emoji, or a standard call to action button vs. an electric orange one that pops off the page, and splitting two versions with one isolated test difference amongst similar user segments, you can uncover sound, data-backed reasoning behind performance patterns.

Step 5: Set Achievable Goals

Define targets for your open rate and other key metrics you wish to enhance. Determine how much improvement you aim for compared to your current baseline. While referencing industry averages can provide context, prioritize setting goals that align with your unique circumstances rather than fixating solely on external benchmarks.

Check out our case study for an eCommerce brand, that gained revenue of $2M in just 14 days through the Klaviyo email campaign.

Remarkable Tips to Improve Your Email Open Rates


Tips to Improve Your Email Open Rates


1) Target Your Subscriber Base

While expanding your email list, it’s tempting to aim for quantity over quality. However, focusing on attracting genuinely interested subscribers is key. 

Before inviting individuals to join your email list, ensure they’re a good fit by offering a relevant lead magnet. The emphasis here is on relevance.

For instance, instead of generic giveaways like an iPad, offer something tailored to your target audience:

  • Free product samples
  • Opportunities to win high-end products
  • Comprehensive guides related to your niche
  • First purchase coupon codes
  • Software or service trials
  • Exclusive webinar access

Your aim should be an engaged email list comprising quality leads. A smaller, engaged list far surpasses a larger one disinterested in your offerings.

2) Personalize Your Outreach

Many marketers indiscriminately send emails to their entire list, which is an ineffective strategy. Our entrepreneur clients want desperately to send every email to every user in the list, but there is no worse way to perform email marketing than the dreaded “batch and blast” methodology. 

To ensure your emails are relevant and opened, segment your list based on interests, purchase history, location, etc. This personalized approach increases subscriber engagement. 

3) Timing Matters

Sending emails at optimal times significantly boosts open rates.

While mornings are generally favorable, analyze your data to pinpoint when your audience is most active. Tailor your sending schedule accordingly for maximum impact. Most email platforms like Klaviyo will offer some sort of rolling time sent by % of the list for many hours in the day, to help marketers establish the best times their audience is online and opening their messages. Deploy this test to learn about your best send times for email campaigns.

4) Craft Subject Lines 

Strategically Effective subject lines are pivotal in driving email opens. Utilize both direct and curiosity-driven subject lines for variety and intrigue.

Direct subject lines explicitly state what’s inside, enticing subscribers seeking specific content. For instance, “How to Achieve 1K Subscribers in 7 Days” is direct.

Curiosity-driven subject lines pique interest, compelling subscribers to open out of intrigue. For example, “You won’t believe what just happened…” sparks curiosity.

Maintain a balance between both types to sustain subscriber interest.

5) Weed Out Inactive Subscribers

Inactive subscribers hinder deliverability, so don’t hesitate to remove them from your list.

Send win-back campaigns to re-engage subscribers who haven’t interacted with your emails in the past 6 months. If unsuccessful, either unsubscribe them or transfer them to a list for occasional updates. One last option is to create a Sunset Flow to slowly phase out unengaged subscribers as a last effort to re-engage them before suppression, helping maintain a clean and active list.

6) Optimize Emails for the Mobile Platform

With nearly 70% of email opens occurring on mobile, optimizing subject lines is crucial.

Keep subject lines brief, ideally 6-10 words or 25 characters, ensuring readability on mobile devices. Use tools for free subject line tester to preview how your subject lines will appear on mobile.

7) Navigate Spam Filters

Avoid spam-associated keywords and excessive punctuation like ALL CAPS or multiple exclamation points. Monitor bounceback records to understand why certain campaigns may be flagged as spam.

Other important factors arising in April 2024 are the new Google and Yahoo sender requirements. These changes require email senders to send from a dedicated sending domain as well as adding a DMARC record to their domain DNS to ensure you’re landing in your subscribers’ inboxes. This particularly will heavily impact automated order-based flows – so don’t overlook this! Inquire on our contact page for help if you’re lost in this technical quandary!

Are You Planning to Boost Your Email Open Rate?

Then, Forge Digital Marketing’s full-service email marketing solutions can help your emails to give a perfect boost of customer engagement! Our team of experts is dedicated to crafting captivating email campaigns tailored to your brand’s unique voice and audience preferences. From eye-catching designs to compelling content, we ensure that every email delivers maximum impact and drives meaningful results. With our proven strategies and cutting-edge techniques, we’ll help you build stronger connections with your subscribers and achieve your marketing goals effortlessly. Don’t let your emails get lost in the inbox clutter – partner with Forge Digital Marketing today and watch your open rates soar! 

Frequently Asked Questions About Email Open Rate 

Q1. What is the email open and clickthrough rates by industry?

The email open and clickthrough rates vary significantly across different industries. Generally, industries like government, non-profit, and healthcare tend to have higher open rates, while retail, media, and publishing often have higher clickthrough rates. However, these rates can fluctuate based on various factors such as audience demographics, email content quality, and seasonality. 

Q2. What are the email engagement rates for larger businesses?

Larger businesses typically experience lower email engagement rates compared to smaller businesses. This is often due to factors such as larger subscriber lists leading to higher competition in recipients’ inboxes, potentially lower email personalization, and more complex organizational structures affecting content relevance.

Q3. What is the breakdown of market share for email clients on mobile and desktop?

The breakdown of market share for email clients on mobile and desktop varies over time and can depend on geographical location. However, as of recent data, popular email clients on mobile include Apple Mail, Gmail, and the native Android email app. On desktop, Outlook, Apple Mail, and Thunderbird are commonly used.

Q4. What is a good open and clickthrough rate? How do these differ for different industries?

A good open rate typically falls between 15% to 25%, while a good clickthrough rate ranges from 2% to 5%. However, these benchmarks can differ significantly across industries. For instance, industries like retail might aim for higher clickthrough rates due to the direct impact on sales, whereas industries like healthcare might prioritize open rates to ensure message visibility.

Q5. How do engagement rates vary by email frequency?

Email engagement rates often exhibit a U-shaped curve concerning email frequency. Sending too few emails can lead to decreased engagement due to a lack of brand presence while sending too many can result in subscriber fatigue and increased unsubscribes. Finding the optimal email frequency involves testing and understanding audience preferences.

Q6. How does the number of characters in the subject line affect response?

The number of characters in the subject line can significantly affect email response rates. Generally, subject lines with 6 to 10 words (~50 characters) tend to perform well as they are concise and impactful. However, the ideal length can vary based on the audience and content of the email. A/B testing subject lines with different character lengths can help determine the optimal length for maximizing response rates.


Blogging, Email Marketing, Marketing, SEO

In the ever-evolving landscape of digital communication, email remains a cornerstone for personal and business interactions. However, the success of email campaigns relies heavily on a concept often overlooked by many – email deliverability. The email deliverability rate reflects how successfully your emails reach recipients’ inboxes, and it may decrease when emails bounce or are automatically directed to a spam folder. In 2024, inboxes remain full of messages, so understanding and implementing best practices for email deliverability is crucial for marketers, businesses, and individuals alike. 

Email Delivery vs. Email Deliverability

The term “email deliverability” is frequently misunderstood as ’email delivery.’ Although both terms pertain to the process of sending emails, a notable distinction exists between them.

Email delivery refers to the successful delivery of emails, irrespective of the destination folder, indicating whether the recipient’s mail server has accepted and delivered the email file. It calculates the percentage of sent emails that did not bounce. Then, what is email deliverability?

So, email deliverability focuses on the number of emails reaching the intended destination, commonly referred to as inbox placement. It specifically measures the percentage of emails successfully delivered to the priority inbox.

For example, if 200 emails were sent and 66 end up in the spam folder, the email deliverability rate would be 134%.

In summary:

  • Email delivery answers the question: How many emails were delivered?
  • Email deliverability addresses: How many emails were delivered to the recipient?

Issues with email delivery may stem from faulty email addresses, infrastructure problems, or excessive negative feedback on the email address. Deliverability issues, on the other hand, may result from outdated sending and permission practices, legal violations, or an abundance of spam labels received by the recipients.

Why Email Deliverability Matters?

Why Email Deliverability Matters

Email marketers rely on email deliverability to determine if their messages are successfully reaching their customers. The failure to reach customers significantly hampers the effectiveness of marketing emails, underscoring the crucial importance of deliverability for every business.

When you send an email to your subscribers, the goal is for them to open it and take action. However, if your message doesn’t even make it to their inbox, it not only disappoints your audience by not fulfilling your promise but also reflects poorly on your ISP or mail service.

Even with a seemingly high 98% delivery rate for your email list of 1,000 subscribers, it means that 20 people may never see your email. Furthermore, with an open rate of 20-40%, the whereabouts of those undelivered emails become a concern – possibly residing in the dreaded spam folder.

The metric that shows how many emails successfully reach the inbox is known as the deliverability rate. While it’s challenging to pinpoint why an email may not reach its destination and infer the deliverability rate accurately, there are proactive measures you can take. The key focus should always be on ensuring that every person on your email list has the opportunity to open your emails – aiming for direct placement in the inbox.

Whether you aim to maintain a high deliverability rate or have observed a decline in emails reaching your subscribers’ inboxes, the following steps can help you achieve that goal.

What is a Good Email Deliverability Rate?

Achieving 100% email deliverability is an ideal goal, but it’s seldom attainable in practice.

For mass email campaigns, a commendable delivery rate is in the range of 90-95%, especially for verified emails. This is particularly crucial in B2B sales and marketing, where a significant portion of emails is directed to potential prospects with whom you may not have had prior interactions.

It’s essential to maintain a bounce rate below 3%, categorized into both hard and soft bounces. Additionally, the spam rate should not surpass 0.08%.

It’s worth noting that what constitutes a “good” deliverability rate can vary depending on the type of campaign. For instance, a cold email campaign might experience lower deliverability compared to a campaign targeting current customers who willingly subscribed to your email newsletter.

When assessing your campaign’s performance, take into account these differences in deliverability expectations based on campaign types. This perspective will guide your decision-making process, whether to celebrate your success or concentrate on addressing any issues affecting email deliverability.

Learn: What is Cold Email Marketing & How to do it right?

What is an Email Bounce?

When an email fails to reach its designated recipient, be it in the inbox, a separate tab, or the spam folder, it is categorized as bounced, and the recipient remains unaware of its existence. Simply put, a bounced email is one that did not successfully reach the intended subscriber.

It’s crucial to understand that there are two distinct types of bounces: soft bounce and hard bounce.

What is a Soft Bounce?

A soft bounce refers to a temporary challenge in delivering your email, often stemming from issues that can be resolved, such as a full inbox. While soft bounces were more prevalent in the early days of email due to limitations on incoming emails, today they typically occur when there is a sudden surge in the volume of emails being sent.

Internet Service Providers (ISPs) and mail servers actively monitor significant spikes in send volume, as this may suggest a compromised account or unauthorized use for spam messages. For instance, if you consistently sent one email per week to 1000 subscribers and suddenly increased the frequency to once a day, your send volume would spike by 7 times over a week, likely resulting in a higher bounce rate. Fortunately, there are strategies to navigate this challenge if you need to send a larger quantity of emails within a short timeframe.

What is a Hard Bounce?

A hard bounce signifies a permanent issue with the email address you’re attempting to contact, indicating that there’s a problem. Typically, this arises when the email address is no longer valid or functioning. While encountering an occasional hard bounce may not have a significant impact, repeated occurrences suggest a lack of proper list maintenance. Consistent hard bounces can harm your reputation with your Internet Service Provider (ISP) and adversely affect your email deliverability. It is advisable to promptly remove email addresses that result in hard bounces to maintain a healthy email marketing reputation.

What Affects the Email Deliverability Rate?

What Affects the Email Deliverability Rate

Email deliverability rates are influenced by a combination of factors, and it’s not attributable to a single cause.

Various missteps or a singular error in your approach may lead to your emails being flagged as spam. The good news is that these influencing factors are within your control, and rectifying them involves learning from your mistakes.

  1. Sender Reputation: When an email is sent, the Internet Service Provider (ISP) assigns a sender score based on the recipient’s interactions. This score ranges from 0 to 100, with a lower score indicating more recipients unsubscribing or marking your emails as spam. Among the factors affecting deliverability, the sender score holds significant importance.

  2. Email Content: The email subject and content play a crucial role in enhancing credibility and engagement. A captivating subject line and compelling content contribute to longer read times and higher open rates. Focusing on these aspects can prevent your emails from being flagged as suspicious or ending up in the spam folder.

  3. Email Authentication: Implementing email authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) enhances the security and legitimacy of your emails. These protocols authenticate the sender’s identity and help prevent phishing and spoofing attacks.

  4. Email Infrastructure: Despite the prevalence of cloud-based systems, the efficiency of email deliverability relies heavily on both software and hardware structures. Comparable to a postal service system, the email system involves mail servers, agents, and IP addresses. A dedicated IP is essential for managing a high volume of emails, ensuring a robust and seamless email infrastructure.

  5. Spike in Email Volume: Inbox inundation from a single sender is generally unwelcome. Whether executing promotional campaigns, product launches, or important announcements, spacing out emails at regular intervals is key. Spam emails often exhibit erratic patterns with large volumes sent in short intervals. Consistent, timed email distribution signals to ISPs that your emails adhere to ethical and legitimate practices, positively influencing open rates.

By avoiding common pitfalls in email marketing and adopting proactive strategies, you can enhance the chances of your messages being successfully delivered.

Read more: Shopify Email Marketing – The Ultimate Guide 2024

Top 15 Tips to Improve Your Email Deliverability Rate

Tips to Improve Your Email Deliverability Rate

You can enhance your email marketing success by incorporating specialized email deliverability tools, ensuring improved deliverability rates and increased engagement with your target audience. However, follow the below tips designed to optimize your email campaigns, maximizing the reach and impact of your messages.

1) Avoid purchasing or renting email lists

While it may be legally possible to acquire lists of individuals who have consented to receive email communications, this practice is not advisable. It not only goes against the Terms of Service of your email service provider but also employs a questionable email marketing strategy. These individuals likely have no familiarity with you, and the probability of them marking your emails as spam is high. Additionally, genuine, high-quality email addresses are not available for sale.

2) Refrain from sending emails to recipients who have consistently bounced

Bounce rates play a crucial role in determining the reputation of an email sender according to internet service providers (ISPs). Experiencing too many hard bounces, resulting from non-existent email addresses, domains, or typos, can lead ISPs to restrict the delivery of your emails to recipients’ inboxes. Continued attempts to send emails to bounced addresses only worsen the bounce rates, raising red flags for ISPs.

3) Avoid using all capital letters in your email content or subject lines

The use of capitalization in email subject lines can decrease the response rate by 30%. It gives the impression of shouting at the audience, making the email less readable and less engaging. This approach is not only irritating but can also be perceived as spammy. Instead of resorting to disruptive tactics like all caps, consider personalizing your emails and incorporating engaging language for better results.

4) Limit the use of exclamation points

Excessive use of exclamation points can adversely impact the professionalism of your email. It may come across as unprofessional and overpowering. Given that a significant portion of email recipients mark emails as spam based on the subject line, it’s advisable to steer clear of such triggers. Rather than relying on punctuation, focus on delivering a clear and concise message without unnecessary embellishments.

5) Avoid incorporating video, Flash, or JavaScript directly within your emails

Most email clients do not support the viewing of rich media, such as Flash or embedded videos, by default. Additionally, even if a spam filter allows your email to pass through, many email clients restrict the functionality of JavaScripts. To work around this limitation, use an image of your video player linked to the media on a webpage. For better communication of your video content, consider using a GIF with a link and tracking the click-through rates. 

6) Avoid the use of spam-trigger words to increase the chances of your email bypassing spam filters.

To enhance deliverability, be cautious about the language employed in your email subject line. A helpful guideline is to steer clear of phrases that resemble those commonly associated with spam, such as “free,” “guarantee,” “no obligation,” and others. Refer to a list of common spam trigger words for additional guidance.

7) Always utilize spell check to prevent spelling and grammar errors. 

A study conducted by Grammarly revealed that approximately 93% of participants admitted to making typos and errors in their emails. Among these, 63% confessed to embarrassing typos, while 50% experienced misunderstandings with recipients.

Maintaining proper email etiquette requires vigilance against typos. It’s easy for minor spelling mistakes to go unnoticed, especially during self-editing.

8) Avoid excessive use of images or large-sized visuals.

Adding a single large image for your email or too many images may result in emails being flagged as spam. Many email recipients have spam filters that target emails with an abundance of heavy images.

Additionally, it’s essential to optimize your image file sizes to the smallest extent possible without compromising visual quality. This helps in preventing prolonged email loading times.

9) Craft concise emails to avoid triggering spam filters; excessive content can be flagged.

Craft concise emails

Additionally, people generally prefer brief emails. In a world where everyone is busy and inboxes are overflowing, it’s best to keep it short and sweet.

An effective strategy is to write in a conversational tone. It makes your email more approachable and relatable, just like a real-life conversation.

If you find yourself needing to write a longer email, break it into multiple paragraphs. Provide visual breaks and structure the email with a clear introduction, middle, and conclusion to enhance readability for your recipient.

10) Obtain third-party accreditation for your email sender.

Email sender accreditation involves a third-party validation process to verify senders and ensure compliance with specific usage guidelines. Legitimate emails are typically solicited or expected by the recipient and comply with established communication norms.

This accreditation serves as a trust badge. It adds your company email address to a reputable list that ISPs consult to permit certain emails to bypass filters.

11) Keep an eye on your sender’s IP address reputation.

The deliverability of your emails is heavily influenced by the reputation of your IP address. If you’re using an IP address with a poor reputation, the likelihood of your emails successfully reaching recipients’ inboxes diminishes.

Utilize to verify whether you are flagged as a blacklisted sender. This is a concern that many unaware email marketers may overlook.

12) Maintain Email List Hygiene.

Regularly clean and update your email list to remove inactive or invalid addresses. Implement double opt-ins to ensure that subscribers genuinely want to receive your emails. Prune your list of unengaged subscribers to maintain a healthy sender reputation.

13) Use Feedback Loops.

Take advantage of feedback loops provided by ISPs. These mechanisms allow you to receive notifications about subscribers who mark your emails as spam. Use this information to promptly remove complaining subscribers from your list and address any potential issues with your content or sending practices.

14) Go for Testing and Monitoring.

Regularly test different elements of your email campaigns, including subject lines, content, and sending times. Monitoring these tests helps you understand what resonates best with your audience and allows you to make data-driven decisions to improve deliverability.

15) Facilitate the Unsubscribe Process.

Facilitate the Unsubscribe Process

In the past, some unscrupulous businesses made it challenging for individuals to unsubscribe from their email lists. Fortunately, regulations now mandate that every email includes a straightforward unsubscribe option. While this may seem counterintuitive, it’s crucial because an unengaged subscriber who ignores or marks emails as spam can harm your sender’s reputation.

A growing trend is to place the unsubscribe link prominently at the top of each email, particularly in regular newsletters. However, as a basic practice, ensure simplicity by setting the unsubscribe link near the bottom of your email, alongside other company information.

Are You Ready to Boost Your Email Deliverability Rate?

Yes! Forge a stronger connection with your audience through impeccable email deliverability. Choose Forge Digital Marketing for a strategic approach that ensures your emails stand out in the crowded inbox. Discover our unparalleled expertise as the premier Naperville-based agency specializing in B2B and B2C email marketing services. Explore our pricing plans for comprehensive, full-service email marketing solutions.

Concluding the impact of email deliverability extends across various aspects. Increased engagement levels directly enhance the likelihood of your emails landing in the inbox successfully. Vigilant monitoring of email deliverability involves tracking metrics like bounce rates, open rates, and clicks.

By consistently implementing these recommended practices and utilizing a robust email marketing tool equipped with a reliable infrastructure and built-in deliverability features, you can expect your email marketing endeavors to yield positive outcomes. Prioritize engagement, relevance, and compliance to build a robust sender reputation and unlock the full potential of your email marketing efforts. 


Advertising, Email Marketing, Marketing, SEO

In the ever-evolving realm of e-commerce, staying at the forefront is essential for achieving success. One of the most powerful tools at your disposal is email marketing, and when it comes to seamlessly integrating it into your online store, Shopify stands out as a leader. Shopify merchants can leverage email marketing to distribute newsletters, receipts, promotions, and transactional emails such as abandoned cart recovery or welcome messages. However, with a plethora of email marketing apps available for Shopify, setting them up efficiently can be a challenge. It is crucial to acquire the knowledge of creating a successful email marketing campaign within the Shopify platform. In this ultimate guide for 2024, we’ll explore the ins and outs of Shopify email marketing to help you drive sales, build customer loyalty, and elevate your brand.

Why Email Marketing Matters?

Email marketing remains a cornerstone of online business strategies for a reason. It provides a direct line of communication with your customers, allowing you to nurture relationships, promote products, and drive sales. Here are some compelling reasons why email marketing should be a priority for your Shopify store:

1. Personalization and Targeting

  • Using Shopify will allow you to collect valuable customer data, enabling you to create highly targeted and personalized email campaigns. Tailoring your messages to specific customer segments can significantly increase engagement and conversions.

2. Automation for Efficiency

  • With Shopify’s robust automation tools, you can set up email sequences triggered by specific customer actions, such as abandoned carts, first-time purchases, or product views. This automation streamlines your marketing efforts, saving time and ensuring timely communication.

3. Building Customer Loyalty

  • Email marketing is an effective way to build and nurture customer loyalty. By delivering valuable content, exclusive offers, and personalized recommendations, you can turn one-time buyers into repeat customers and brand advocates.

4. Measurable Results

  • Shopify’s analytics and reporting features allow you to track the performance of your email campaigns. This data-driven approach helps you understand what works and what doesn’t, enabling continuous improvement.

What is Known as Shopify Email Marketing?

Engaging in Shopify email marketing involves selecting email campaigns as a key channel for promoting your brand. This strategy begins when visitors to your website willingly subscribe to receive communications from your brand via email.

This marketing channel enables you to build awareness and enhance customer loyalty through regular, non-intrusive email communication.

Explore the comprehensive Shopify marketing guide to discover techniques for:

  1. Boosting lead generation
  2. Enhancing open, click-through, and conversion rates
  3. Implementing targeted Shopify automated emails, Shopify email templates, and more!

Shopify email marketing can be approached in two main ways:

  1. Utilize a third-party email marketing service that seamlessly integrates with Shopify. The pricing and available features will vary depending on the chosen service.

  2. Use Shopify Email Marketing app, developed directly by the Shopify team. This option provides a specific number of free monthly sends (up to 10,000 emails), and any additional emails beyond that allocation are charged at $0.001 per email.

Setting Up Your Shopify Email Marketing Strategy

Email outperforms all other channels in driving sales significantly. Given this, it’s essential to craft content that ensures your presence remains prominent in subscribers’ inboxes.

However, before delving into content creation, it’s crucial to comprehend the various types of email marketing.

In general, email marketing campaigns can be categorized into three main types:

  1. Promotional emails – designed to secure sales.
  2. Engagement emails – centered around brand values and top-of-mind awareness.
  3. Automated emails – triggered by specific subscriber actions.

Pro Tip: Before finalizing your email campaign, it’s advisable to familiarize yourself with best practices in email design.

1. Collecting Subscribers:

  • Leverage Shopify’s built-in tools to collect email addresses from your store visitors. You can offer  them incentives like discounts or exclusive content to encourage sign-ups.

2. Segmentation:

  • Divide your email list into segments based on customer behavior, preferences, or demographics. This type of segmentation will enable you to send targeted and relevant content to specific groups.

3. Compelling Content:

  • Craft compelling and visually appealing emails. Use Shopify’s customizable email templates to create branded and professional-looking campaigns. Incorporate engaging visuals, persuasive copy, and clear calls to action.

4. Automation Workflows:

  • Take advantage of Shopify’s automation features to set up workflows for various scenarios, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups. Automation may ensure timely and relevant communication with your subscribers without manual intervention.

Read more: What is Connective Ecommerce?

Advanced Strategies for Shopify Email Marketing

Shopify email templates
1. Dynamic Product Recommendations:

  • Implement dynamic product recommendations in your emails based on customers’ browsing and purchase history. This personalized touch can significantly increase the chances of conversion for your products.

2. Abandoned Cart Recovery:

  • Fine-tune your abandoned cart recovery emails to entice customers to complete their purchases. Consider offering discounts or highlighting the benefits of the products left in the cart.

3. Customer Feedback and Reviews:

  • Encourage customer feedback and reviews through email campaigns. Positive reviews can be showcased in future email campaigns, building trust and credibility.

4. A/B Testing:

  • Start experimenting with A/B testing to optimize your email campaigns. Test different subject lines, visuals, and calls to action to identify the most effective elements for your audience.

Compliance and Best Practices

1. GDPR Compliance:

  • Ensure that your email marketing practices comply with data protection regulations, such as GDPR. Obtain explicit consent for collecting and using customer data.

2. Mobile Optimization:

  • Given the prevalence of mobile users, optimize your emails for mobile devices. Shopify’s email templates are mobile-responsive, ensuring a seamless experience for users on smartphones and tablets.

3. Monitoring and Analysis:

  • Regularly monitor the performance of your email campaigns through Shopify analytics. Use the insights gained to refine your strategy and improve future campaigns.

Read more: How to increase sales on Shopify? 22 Proven Examples

How to Create Your Email List on Shopify?

Achieving success in Shopify email marketing begins with effectively growing your email list. Before you can initiate email campaigns, you need a base of subscribers. So, how do you convince individuals to sign up for your emails? Here are a few strategies:

  1. Exit-Intent Pop-Ups: Utilize exit-intent pop-ups, a less intrusive method targeting visitors leaving your website without making a purchase. This approach effectively captures the attention of departing visitors, providing an excellent opportunity to convert them into valuable email subscribers.

  2. Add an Opt-In Bar to Your Homepage: Complementing pop-ups, placing an opt-in email form directly on your homepage can entice users to subscribe. Positioning opt-in forms strategically, such as at the bottom of the page or in the footer, ensures visibility as visitors navigate through your site.

  3. Create a Landing Page for Sign-up Forms: Design dedicated landing pages that motivate people to join your email list. These pages offer additional space to elaborate on your products or highlight the benefits of subscribing. Including social proof, such as testimonials or subscriber counts, enhances credibility.

  4. Run a Contest and Announce a Giveaway: Engage your audience by organizing contests that encourage email sign-ups. Contests, being highly shareable, can effectively promote your Shopify store through word of mouth. Ensure the prize is appealing, incorporate social media sharing buttons, and create a theme relevant to your target market.

  5. Give Them What They Want: Offer incentives for joining your email list that may not necessarily be tied to an ecommerce transaction. Understand your audience’s challenges and provide content that helps them resolve issues while subtly directing them to your products. This approach not only encourages sign-ups but also positions your brand as an authority in your niche.

In addition to these strategies, consider leveraging the expertise of an email marketing agency. Choose an agency with a good reputation, aligning with your budget and schedule, to enhance the effectiveness of your Shopify email marketing efforts.

Types of Shopify Email Campaigns 

email marketing for ecommerce

1) Introduction to Welcome Emails 

One of the most effective ways to engage with new email subscribers is by promptly sending an automated “welcome email” upon their registration. These initial test emails play a pivotal role in shaping the tone and character of your email interactions with the subscriber, underscoring the need to accord them the highest priority.

Neglecting to dispatch welcome emails to new subscribers equates to overlooking a valuable opportunity and potentially forfeiting substantial revenue.

Shopify welcome emails serve the additional purpose of establishing clear expectations for your email communication practices. This involves detailing the types of emails you intend to send and specifying the frequency of their delivery.

2) Confirmation of Orders via Email

Emails confirming orders, similar to other automated messages by Shopify admin such as welcome emails, thank-you emails, or confirmation emails, go beyond being a mere formality to inform your customers about the transaction. They also serve as an excellent means to build a connection with your customers.

Utilizing personalization is a fantastic strategy to ensure that your Shopify order confirmation email comes across as genuinely sincere to your customers!

3) Emails for Abandoned Carts 

Utilize Shopify’s abandoned cart emails to reconnect, communicate, and establish connections with individuals who abandon their carts without finalizing their purchases. Various factors contribute to cart abandonment on Shopify.

In conclusion, Shopify email marketing is a potent tool for driving engagement and sales. By leveraging the platform’s features, personalizing your communication, and adhering to best practices, you can create powerful marketing emails that propel your Shopify store to new heights in 2024. Stay connected, stay relevant, and watch your business thrive in the competitive world of e-commerce.

Unlock Success: Elevate Your Business with Shopify Email Marketing Magic!

Finally, embracing the power of Shopify email marketing can be a transformative step towards unlocking success for your business. You learned here different email campaigns and the tips to create an email list on Shopify, so get started soon.

Moreover, by leveraging the expertise of Forge Digital Marketing, you are not just tapping into a powerful platform but also harnessing the prowess of a seasoned digital marketing partner. We are a specialized agency in Shopify marketing, focusing on the expansion of Shopify stores and Direct-to-Consumer E-commerce Brands. Shopify email marketing tools, coupled with the strategic insights enable you to not only reach your target audience but also build lasting relationships that foster brand loyalty.

As you embark on this journey, remember that the key lies not just in sending emails, but in crafting meaningful narratives or email content that resonate with your audience. 

FAQs About Shopify Email Marketing

1) How can Shopify marketing enhance my ecommerce email marketing strategy?

Shopify marketing offers a robust platform to integrate and streamline your ecommerce email marketing tool efforts. With built-in tools and features, it enables seamless creation, management, and tracking of email campaigns tailored for your online store.

2) What are the benefits of using Shopify email templates for my e-commerce business?

Shopify email templates provide a visually appealing and professionally designed framework for your ecommerce email marketing campaigns. They not only save time but also ensure consistency in branding, making your emails more engaging and recognizable to your audience.

3) How does Mailchimp integrate with Shopify, and what advantages does it offer for e-commerce email marketing?

Mailchimp Shopify integration facilitates a seamless connection between your e-commerce store and email marketing efforts. This integration allows for automated workflows, personalized customer communication, and in-depth analytics, enhancing the effectiveness of your email marketing for e-commerce.

4) Can Shopify assist in creating targeted email marketing campaigns for my ecommerce store?

Yes, Shopify provides tools to segment your customer base and create targeted email marketing campaigns. By leveraging customer data, purchase history, and behavior analytics, you can tailor your messages, promotions, and product recommendations to specific customer segments, increasing the relevance and impact of your campaigns.

5) How can I optimize my ecommerce email marketing strategy on Shopify for better results?

To optimize your ecommerce email marketing on Shopify, focus on regular performance analysis, A/B testing of campaigns, and refining your strategies based on customer feedback. Additionally, explore advanced features within Shopify and third-party apps to continually improve the effectiveness of your email marketing campaigns.


Email Marketing

In the digital marketing era, where personalization and targeted outreach are the main doors to reach potential prospects, cold email marketing has emerged as a powerful strategy for businesses looking to expand their reach and connect with potential customers.

Cold email outreach is a proactive method of communication where individuals or businesses send cold emails to potential clients or contacts to initiate a conversation, promote products, or explore collaboration opportunities, typically without prior interaction. It aims to establish connections, generate leads, and expand professional networks.

This blog post will delve into the fundamentals of cold email, explore the concept of cold email marketing, and provide actionable tips on creating a winning cold email strategy.

What Is Cold Email?

Cold email refers to the practice of reaching out to individuals or businesses who have not previously expressed an interest in your product or service. Unlike warm leads, which have already shown some level of interest, cold outreach targets a broader audience with the aim of generating new leads, building brand awareness, or fostering partnerships.

The challenge with a cold email template lies in initiating a meaningful conversation with recipients who may not be familiar with your brand. Successful cold emails strike a delicate balance between being informative, engaging, and respectful of the recipient’s time and preferences.

What is Cold Email Marketing?

Cold email marketing is a systematic approach to using email as a tool for outreach and lead generation. It involves sending targeted, unsolicited emails to a carefully selected audience with the goal of turning them into potential customers. Cold email marketing can be a cost-effective method for startups and small businesses to establish connections, promote products or services, and drive conversions. Personalization is the main key to focus on while you send cold emails. It can build or break your outreach campaign, so stay focused while you write a cold email to your recipients. 

How to Create a Winning Cold Email Strategy?

Creating an effective cold email marketing campaign strategy requires careful planning and execution. A cold call for B2B clients proves more effective for lead generation. Here’s a step-by-step guide to help you craft a winning cold email campaign:

1. Define Your Target Audience:

Before crafting your cold emails, identify and understand your target audience. What are their pain points? How does your company’s product or specific service address their needs? Use cold email to tailor your messaging to resonate with your audience’s interests and challenges.

2. Craft Compelling Content:

Your email content should be concise, engaging, and focused on providing value. Avoid using jargon or excessive technical language. Clearly communicate your email copy and let them know how your offering can solve a problem or improve the recipient’s situation.

3. Personalization is Key:

Personalize your cold emails to make recipients feel like they’re receiving a message crafted just for them. Mention specific details in the email body that demonstrate you’ve done your research, such as referencing recent achievements or challenges their company may be facing.

4. Establish Credibility:

Build trust by showcasing your company’s credibility in an email sequence. Highlight relevant achievements, customer testimonials, or industry recognition to demonstrate that your product or service works best on its promises. Add your email signature properly in whichever cold email tool or template you use before email deliverability. 

5. Clear Call-to-Action (CTA):

Clearly state the next steps you want the recipient to take in the email you send. Whether it’s scheduling a call, downloading a resource, or making a purchase, a compelling CTA increases the likelihood of conversion.

6. Segment Your Email Lists:

Segment your email lists based on factors like demographics, industry, or previous interactions. This allows you to tailor your messages more effectively, increasing the chances of resonating with different segments of your audience.

7. A/B Test Your Emails:

Experiment with different elements of your emails, such as subject lines, copy, or CTAs. A/B testing helps you identify what resonates best with your audience and refine your strategy accordingly.

8. Follow Up Strategically:

Don’t be discouraged by initial non-responses. Follow up strategically with a series of well-timed emails. Adjust your messaging based on any feedback or engagement you receive.

Learn more: How to generate leads through your website?

Does Cold Email Look Spam?

The effectiveness of cold email marketing often hinges on avoiding the appearance of spam. While unsolicited emails can be perceived negatively, there are key differences between spam and well-crafted cold emails:

  • Personalization: Spam emails are typically generic and lack personalization. Cold emails, on the other hand, should be tailored to the recipient’s interests and needs, which are bound to get an average reply rate.

  • Relevance: Spam is often irrelevant and unsolicited. Cold emails should be sent to individuals or businesses that align with your target audience based on research and segmentation.

  • Transparency: Clearly communicate the purpose of your email and provide an easy way for recipients to opt-out or unsubscribe. Being transparent about your intentions helps build trust.

  • Compliance: Ensure that your cold email campaigns comply with relevant data protection regulations, such as GDPR. Obtain consent where necessary and respect privacy preferences.

8 Tips for Converting Leads from Cold Email Marketing

  1. Build Relationships, Not Just Sales: Focus on building genuine relationships with your audience rather than solely pushing for a sale. Establishing trust can lead to long-term customer loyalty.

  2. Educate and Provide Value: Use your cold emails as an opportunity to educate recipients about industry trends, common challenges, or potential solutions. Providing valuable content positions your brand as an authority in the field.

  3. Utilize Social Proof: Incorporate social proof, such as customer testimonials or case studies, to showcase the positive experiences others have had with your product or service.

  4. Optimize for Mobile: Given the prevalence of mobile device usage, ensure that your emails are optimized for mobile viewing. A responsive design enhances the user experience and increases the likelihood of engagement.

  5. Timing Matters: Pay attention to the timing of your emails. Experiment with sending emails at different times and days to determine when your audience is most receptive.

  6. Monitor and Analyze Metrics: Regularly monitor key metrics, such as open rates, click-through rates, and conversion rates. Analyzing this data provides insights into the effectiveness of your campaign and helps you make informed adjustments.

  7. Adapt Based on Feedback: Act on feedback received from your audience. If certain elements of your emails are consistently well-received, incorporate them into future campaigns. Similarly, address any concerns or criticisms constructively.

  8. Continuous Improvement: Cold email marketing is an iterative process. Continuously analyze results, gather feedback, and refine your strategy. Adaptability is key to staying relevant and effective.

How to Write a Powerful Cold Email Subject Line?

The subject line is the top entry door to your cold email. It determines whether the recipient will open your email and engage with your message. Here are tips for crafting compelling subject lines:

  • Be Concise: Keep your subject line short, sweet, and to the point clear-cut. Aim for clarity to ensure the recipient understands the purpose of the email at a glance.

  • Create Urgency: Use language that creates a sense of urgency without resorting to clickbait. Limited-time offers or time-sensitive information can prompt quicker responses.

  • Personalization: Incorporate personalization elements, such as the recipient’s name or specific details related to their business. Personalized subject lines can significantly increase and impact your email open rates.

  • Ask a Question: Pose a question that piques the recipient’s interest or addresses a pain point they may be experiencing. Questions engage the reader and encourage them to seek answers within the email.

  • Avoid Spam Triggers: Steer clear of spam trigger words and symbols that might trigger spam filters. Words like “urgent,” “free,” or excessive use of exclamation marks can be red flags.

Are You Ready to Shoot Out Cold Emails Today?

Forge Digital Marketing is a top-notch full-service email marketing agency with the expertise of cold email marketing. Our dedicated team specializes in providing top-notch cold email marketing services tailored to enhance your brand’s visibility and engagement. From crafting compelling email campaigns to optimizing deliverability, we are committed to maximizing the impact of your outreach efforts.

Partner with our cold email marketing agency and watch your business thrive in the digital landscape. Let’s turn those email prospects into clients and make today a win for your sales game! You can send a cold email effectively by following the above win-win email strategy. But, cold email lead generation needs patience. The more effort you invest in laying the groundwork initially, the more effective your cold emails will be. Avoid rushing the sales process; instead, concentrate on establishing trust with your prospects first, allowing the sales opportunity to naturally unfold.

Cold Email Marketing FAQ

Q: Is cold email legal?

A: Cold email is legal as long as it complies with relevant data protection laws, such as GDPR. Ensure that you have the necessary consent to send emails to your target audience.

Q: How to do a B2B cold call?

A: B2B cold calling in sales involves sales representatives proactively reaching out to potential clients who may not anticipate their call. This approach aims to initiate a conversation with prospects and convert them into customers.

Q: What is a cold email template?

A: Cold Email Template:

Hello {Recipient first name}, 

Having discovered your profile through {source}, I’m reaching out seeking your assistance. I’ve developed a solution addressing {industry problem or pain point}, and I believe it could greatly benefit {company name}. However, establishing a connection has proven challenging for me.

Do you have time this week for a quick demo to see how it works?

{Insert email signature here}


Email Marketing
A wise man once said: “If you shoot at nothing, you will hit it every time.” And that applies perfectly to email marketing.  The first step to any successful email marketing campaign is to determine what you want your campaign to achieve in the end and how you intend to achieve it. That’s where email marketing objectives and goals come in.  Email marketing goals are clear, specific and measurable outcomes for any email campaign.  On the one hand, email marketing objectives refer to steps that MUST be taken towards achieving the goals of your email-based campaign.  It’s obvious they don’t mean exactly the same thing, but they work hand in hand to deliver remarkable success if followed through. Goals help you stay focused and measure the success of your email campaign. For example, you can set a goal of generating 500 new leads in the next four months. Your objective will include improving email engagement and generating more traffic.  But there are other solid reasons why you should define your email marketing objectives early on. 

5 reasons why email marketing objectives and goals are important for your campaign 

1. Provides clarity 

With your goals and objectives spelt out, everyone working on your email marketing campaign will know exactly what to do, when to do it and how. Such clarity will improve efficiency and the overall success of your campaign.  Email marketing objectives give you and your team members a sense of direction and understanding towards achieving set goals. Now there’s no beating about the bush. 

2. Streamlines your effort 

Your email campaign objectives should be written down and displayed for you and your team members to see. Doing this will help you channel every effort towards meeting your campaign goals.  Having identified your campaign objectives, you won’t dissipate energy on unproductive tasks that add nothing to the bottom line. 

3. Helps you allocate resources

Defining your objectives will help you know how best to strategically channel your resources towards meeting your goals

4. Motivation

Email marketing can be tedious even for experienced email marketers equipped with all the right tools. That’s why we consider email marketing objectives as a light that guides you through a dark tunnel towards your goals. They’re that important. 

5. Helps you measure success

You can only measure the success of your email marketing campaign if you set objectives and goals in the first place.    And here are some examples of email marketing objectives that will work for any campaign. 

8 best email marketing objectives (examples) 

1. Generating traffic 

Email Marketing can be effective in driving traffic to your website and online store. But driving email traffic is not as easy as launching an email campaign. In many instances, you will not instantly see a spike in traffic for your site even with a reasonable number of subscribers. Your email marketing objective should be focused on changing that narrative.  To generate email traffic for your brand, your email campaign MUST be directed at people who are actually interested in your content and have intentionally subscribed to your mailing list. Visitors like that are more likely to respond to the CTAs and spend time on your website. Using double opt-in to add new subscribers to your list will help you build an organic list of people who are more open to responding to your campaign and landing on your site. Here’s an example of what a double opt-in email looks like.  Email marketing objectives double opt-in form Here are 5 proven ways to improve your web traffic through email marketing:
  1. Personalize your emails
  2. Provide clear and concise content in emails
  3. Include call to action between email content, not just at the bottom
  4. Use creative designs for your emails
  5. A/B test email campaigns on different segments of your audience.

2. Increasing email open rate

Stats say on average people receive 200+ emails per day with more than 50% of those ending up as spam or unread. This tells you the level of competition your email campaign is facing even before you press start. It also shows why you need to have a plan to increase your email open rate.  Email open rate is more than just the number of people who open your email. To prioritize improving this metric, you have to consider email open rate as the number of readers who open your email and also click a link in the email. Here are 5 ways how to improve email open rates:
  1. Build and organic email list. Avoid buying email list if you don’t want a low open rate.
  2. Segement your list and only send emails to the relevant audience.
  3. Update your list regularly. Remove all inactive subscribers.
  4. Use compelling subject lines for your emails.
  5. Optimize your email campaign for mobile

3. Generating more leads

Lead generation is another important objective to set for email campaigns because new customers are essential for extending the life span of any business.  With email marketing, you can build a list of prospective customers who you will eventually become loyal customers if you nurture those relationships using high-quality content and excellent communication. Have a look at this email example that engages the subscriber and baits them into becoming customers: Email marketing objective, lead generation Notice that in the above example, the email is personalized, has a professional but friendly tone and addresses a problem the reader might be trying to solve. Here are simple ways of turning leads into customers using email marketing:
  • Target the right audience. Use simple opt-in forms
  • Optimize your landing page content
  • Send timely emails. This can be immediately a prospect performs an action on your site

4. Improving engagements

A successful email marketing campaign will get more subscribers and prospects to interact with brand content and respond to CTAs. When customers engage with your campaign it ultimately results in purchases, sales and an increase in revenue.  To achieve higher engagements your strategy must put focus on content that’s valuable, attractive and personalized for your subscribers. It’s also important to write compelling subject lines.  Little things like the structure and design of your email can determine the level of engagement an email campaign attracts. Here’s an example of an email from Chelsea Football club that encourages fans to become members with just Email marketing objective building engagements with emailsFrom this example you can see that captivating email design, concise and making offers to your audience can get them to engage with your campaign. Also take note of where the CTA button is placed in this email — just two paragraphs into the content. 

5. Grow customer list

Subscriber list does not equal customer list. You can have a decent number of subscribers but only a handful of them are paying customers.  An email marketing objective to grow customer list will implement various strategic methods targeting an audience who will be interested in what the brand is offering. In 2023, brands are leveraging promotions, exclusive deals, discounts and rewards to grow their customers list. Here’s an example of an email that makes a promotional offer to subcribers based on their preferences: Promotional offer email marketing objective generating new customersMost email marking campaigns can boast of new subscribers but customers are what every business needs to survive. Pin this as your objective. Here are other methods of growing your customer list through email:
  1. Send relevant emails
  2. Make your emails consice and clear
  3. Use attractive designs
  4. Include a call to action (CTA) at the top of your email content
  5. A/B test your campaign on various audience segments to see what works best.

6. Brand loyalty 

Email marketing campaigns remains one of the oldest strategies for improving brand loyalty and retaining customers. This can be achieved by building excellent relationships with customers via email.  Using customer data from customer behavior and preferences, brands can better understand how best to tailor their marketing effort to meet customer needs.  Here are a few ways to improve brand loyalty:  1. Personalize your emails. Your emails must be tailored for the customer based on their preferences and behaviour,  2. Offer incentives. Like freebies, promotions, discounts, rewards and exclusive deals. Take a look at this example a gospel ministery offers a personalized free gift 2. Improve interactions. We already highlighted the power of engagement for email marketing campaigns. Ask for regular feedback and appreciate your customers.  3. Respond to feedback. Customers are easily frustrated when their feedback isn’t taken seriously. It’s worse when a brand takes too long to reply customer email or don’t even reply. 4. How to measure brand loyalty: Customer lifetime value, customer retention rate, customer satisfaction. 

7. Increasing conversion rate

In (email) marketing conversion rate refers to the number of subscribers that complete an action requested in an email. Conversion rate can be an accurate way to measure return on investment (ROI) for an email campaign. Your email marketing objective would be incomplete without a plan to increase your conversion rate.  Leveraging user-generated content like testimonials, images, social media posts and positive reviews can be included in emails to improve conversion rate. See this example of a resort that uses pictures shared by their customers on Instagram in their email campaign.Other strategies like including compelling CTAs, conveying a sense of urgency and personalizing the content of emails can massively improve your conversion rate. 

8. Improving sales

Email marketing can also be crucial for improving your sales if you set it as one of the objectives of your campaign.  Growing sales through email marketing would require some intentional effort on the part of the marketer.  Things like using segmentation to target specific sets of your prospects with highly personalized customers, optimizing email subjects, improving CTAs and A/B testing strategies are a must for any brand serious about improving sales. 

Bonus. Reducing bounce rate

Email bounce rate refers to the number of emails sent that never get delivered. A high bounce rate of an email campaign can lower the reputation of a brand.  To determine the percentage bounce rate of your email campaign, divide the number of bounced emails by sent emails and multiply it by 100. For example, if you send 5,000 emails and 500 bounces, your bounce rate will be 500 / 5000 x 100 which gives you a bounce rate of 10%. Your objective will be to reduce this number.  Here are 5 ways to lower bounce rate: 
  1. Implement double opt-ins in your signup forms. 
  2. Regularly cleanup your email subscriber list. 
  3. Segment your list 
  4. Stay consistent but not spammy 
  5. A/B test your emails
Now let’s talk about email campaign goals and how to set them.  

How to set SMART goals for email marketing 

Your email marketing goals must be SMART — Specific, Measurable, Achievable, Relevant, and Timely. Here’s how to set goals for your email marketing campaign. 

Email marketing goals must be specific and clear

The goals you set must be clear for every team member to understand. This helps everyone to know where they fit in and what they need to do to help the team achieve results. 

Goals for email marketing campaigns must be measurable

It is essential that your email campaign goals are measurable using predetermined metrics. This helps your team to stay focused throughout the lifespan of your campaign. 

Email marketing goals must be achievable 

When setting a goal for your email campaign, it is important to set targets that are feasible for your brand based on your budget and resources. Unrealistic goals easily overwhelm and ultimately discourage the marketer. 

Email marketing goals must be relevant 

It’s also important to set goals that will have a positive impact on your business. SMART goals for email marketing help the brand achieve its core values and bottom line. 

Email campaign goals must be time-bound

Finally, SMART goals must have a target completion date. A firm deadline to achieve your goal is essential to help you view current progress and measure success. It also helps to keep your team motivated with everyone working on the same timeline. 

Email marketing goals examples

  • Reduce bounce rate by 50% in the next 6 months. 
  • Grow email subscriber list to 2000 in the next year. 
  • Record a conversion rate of 15% in the next  six months
  • Generate $50,000 in sales in the next five months
  • Generate 1000 new leads from our email marketing campaign 

Email marketing Goals vs objectives at a glance

Email marketing objectivesEmail marketing goals
Specific actionable, milestones for a campaignLifelong aims of an email campaign 
The strategies required to achieve email campaign goalsThe end result of an email campaign 
Based on facts, data and customer preferences Based on marketing ideas 
Easy to measureDifficult to properly measure

Wrapping up…

Email marketing objectives and goals combine to deliver success for email campaigns.  In this article, we highlighted the benefits of starting your campaign by outlining your email marketing objectives right at the start of your campaign. And listed some solid examples you can copy. It’s now up to you to make use of this information and start seeing results in your email campaigns.  If you need help with taking your email marketing campaign to the next level reach out to our team at Forge

Email Marketing

“If your successful email marketing campaign suddenly goes silent, chances are, market trends shifted while you were high-fiving your team.” — Mediatool.

Digital marketing is a numbers game and everyone needs email to win, particularly when email marketing has become one of the top marketing channels of the 21st century. But the prevailing trends continue to change as innovation and new techniques flood and transform the email marketing landscape. The changes have brought profits for brands that go with the flow. Many businesses that stay on top of the email marketing trends record up to $36 in revenue for every $1 spent. That said, let’s take a closer look at the email marketing trends of 2023.

1. Robust email security and privacy – campaigns must prioritize user consent

General Data Protection Regulation (GDPR) has changed how email marketing is done today. In 2023, brands simply cannot send unsolicited, random emails without obtaining user consent. The increase in cyber-attacks and phishing emails has made spam filters even more sensitive to suspicious content in emails. Thus, we’re seeing tracking software go the extra mile to monitor emails based on criteria like click-through rate, time spent on email and overall engagement. The impact of this trend is why email marketing campaigns must prioritize user consent options like preferences and data privacy checkboxes in opt-in and signup forms.

2. Omnichannel communication – for higher engagement

The omnichannel strategy combines multiple communication channels like email, SMS, push notifications and webchats to reach customers. This strategy started gaining prominence after the pandemic, it’s now a full-blown trend in 2023. And it’s proving successful. Email marketers are now allocating a budget for campaigns that target customers through multiple channels to give them a seamless user experience. Some customers respond well when followed up with text messages after email. For that reason, digital marketers in 2023 are smart enough to ask customers to opt into their SMS lists, push notifications and so on. Stats show that this strategy is delivering serious results too. “Brands that use both email and SMS to reach customers record 19-25% more engagement compared to 5% or less for brands that stick to only email.” — Selzy.

3. User-generated content – customers trust customers

User-generated content is created by the customer for other customers, with the selling brand reaping all the juicy benefits. In 2023, your customers have become smarter and even harder to convince than ever. However, stats have shown that customers are more open to buying when it’s some other customer doing the marketing. “95% of customers read online reviews before buying a product and positive reviews can increase customer spending by 31%” — Luisa Zhou. User-generated content, particularly reviews, has become the rave of the moment for top brands and they never miss a chance to add it to every email campaign. But user-generated content is not limited to reviews. They could be case studies, blog posts/comments, surveys and social media posts. Value everything your customer has to say about your brand, anywhere they say it.

4. Metrics changes – open rates no longer tell the true story

A few years ago, email marketing campaigns were considered successful if metrics showed a high open rate. That’s no longer the case. The 2023 trend in email marketing shows that open rates have become a poor indicator of the success of email campaigns. And that’s because of two reasons:
  1. New privacy settings from companies like Apple make it impossible to track if a user opened an email blast or not.
  2. A user opening an email doesn’t mean they read through or engaged with the content.
Hence, email marketers are now tracking other metrics that help them understand user behaviour and the performance of their email campaigns. Good examples of what metrics to track are subscribe/unsubscribe rate, email content click rate, conversion rate and ROI per campaign.

5. Mobile-optimized emails – most people check emails on mobile phone

The fastest and most convenient way to check an email for most people is via their mobile phone. That’s why email campaigns in 2023 must be optimized for mobile. Innovative mobile-friendly email design is the new trend in email marketing. Mobile-tailored emails feature a minimalist design, mobile-friendly font size, moderate animation and responsive images and GIFs. Such emails are also optimized for dark mode. Emails that are not mobile-friendly in 2023 will get fewer engagements and that could seriously harm ROI.

6. Super-personalized emails

Today’s email marketing campaigns have become super-personalized to improve user experience and engagement. Personalization of emails has proven to have a substantial impact on lead generation, customer retention and revenue. Highly personalised emails are tailor-made for the user. They are sent to segments or individuals based on their behaviour on your site, personal data, search intent and demographics. Here’s a quality example of a personalized email based on the user search intent for fintech loans: The engagement rate for such an email is above 90%. Before this trend took off, non-personalized email campaigns escaped with reasonable success. For example, in 1978, Gary Thuerk randomly sent the first email blast and recorded $13 million in sales. Fast forward to 2023, the random email strategy can be a recipe for failure.

7. AI impact – new technology doing the hard work

Artificial intelligence is here to stay and it will affect nearly everything. It’s already having a massive impact on email marketing today. AI is helping email marketers write engaging subject lines, draft powerful emails and choose the best email templates. Most AI software for email will also gather data about your audience to ensure you only send super-personalized emails, as discussed earlier. AI even allows you to choose your tone of voice, word count, structure and language. Plus it makes sure your emails are free of grammatical errors. The AI trend for email will not slow down as digital marketers continue to understand how best to use it in their strategy. The time to get on board is now.

8. Interactive emails – responsive emails drive engagement

One of the strongest email marketing trends we’ve seen lately is the transformation of email from simple plain texts to interactive content that grab the attention of the customers for maximum engagement. In 2023, brands are creating email campaigns that interest the customers by showing, instead of telling. Such emails will allow the customer to gain a live experience of the content through interactive elements like polls, animated CTAs and responsive buttons or GIFs rather than a boring block of text. Here’s one example of what an interactive email looks like for a UK-based print and design agency that gets its customers to engage with their content using a GIF for a chance to get an offer. Interactive GIF allows subscribers/customers to Engage with email content The text says ‘Chop that melon!’ with arms indicating a gesture the user has to perform. It’s just hard to ignore.

9. Email accessibility – content everyone can use

Email accessibility in 2023 is not just a trend but also an email marketing best practice. Brands think of all kinds of people when creating email campaigns, including the disabled – who make up 16% of the global population, according to the World Health Organization. Making emails accessible for all users ensures you don’t miss out on a large segment of your customer who may be physically impaired. Doing simple things like adding alternate text to images for screen readers, increasing font size slightly above 14px and ensuring that the flashing rate in animation is less than 55Hz can massively improve the accessibility of your emails.

10. Automated Email Campaigns – more results, less effort

The biggest brands in 2023 cannot manually reach out to all their prospects and customers through email. This fact is what started the automation trend in email marketing. Today there are hundreds of email automation tools built to help businesses automate their email marketing campaigns and reach a wider audience faster and more efficiently. Email automation works and brands have reported success in terms of conversion rate and customer retention after investing in it. Email automation software in 2023 are the complete package. They can segment audiences, send email triggers and workflow and conduct detailed analytics on campaigns. Combining this with AI can be explosive for business growth.

●     BONUS: Predictive analytics – using historical data to drive success

As we said at the beginning, successful email marketing campaigns can grow cold depending on changes in email marketing trends and customer behaviour. That’s where predictive analytics come in. Even without understanding all the latest email marketing trends, predictive analytics help brands understand what customers are interested in. It shows you what content will generate the best sales based on past and present behaviour. The result is that brands can use this information to revamp their marketing strategy and ride trends for years while staying profitable. According to Infinite Flame CEO Cap Hernandez, there are five ways to deploy predictive analysis for email marketing success.
  1. Set clear goals. The target of your email marketing campaign must be identified with a clear objective set.
  2. Collect accurate data. The data being used for predictive analysis must be accurate, relevant and clean. Examples of the data you need are engagement frequency, subscribe/unsubscribe rate, feedback and purchase history.
  3. Use techniques to build predictive models. Using various machine learning techniques, you can create predictive models that show customer behaviour. An off-the-shelf software like Improvado or Siesense can work or you could hire a data scientist.
  4. A/B test your models. Every predictive model you create must be tested with feedback, validation techniques and other statistical tests before you can fully trust the result.
  5. Segmentation. Using the information gotten from your analysis, properly segment your subscribers and send them personalized messages based on their needs and preferences.

How to plan your strategy using Email Marketing trends

Let’s face it, it’s almost impossible to implement all the 2023 email marketing trends regardless of how well you know them. But you can tweak your strategy using the trends as a guide. Here’s what to do. Select trends you can keep up with. You can start by picking a few trends that best fit your brand, audience and budget. Study these trends to understand them clearly and create campaigns using the knowledge. A/B Test your improved campaign. Every campaign you create based on the latest trends must be tested on a segment of your subscribers. You must be able to measure results to spot any improvements. Google Optimize, AB Tasty and Optimizely are some tools that can help. Rinse and repeat what works. Whatever you do, never change a winning formula. You can only improve it using modern techniques.

At a glance: Top 10 email best practices in 2023 you should follow

Creating and sending an email blast to your subscribers is easy. But sustaining a successful long-term email strategy requires that you follow the email marketing best practices highlighted in the graphic. Top 10 email marketing best practices

Still want help with your email marketing campaign?

We’ve detailed all the prevailing trends you should know to get ahead of your competition and stay successful. But email marketing trends will continue to change in 2023 and beyond. This makes it harder to keep up and implement necessary changes. Call us today if you still need help building a strategy based on the latest trends that resonate with your subscribers. We’d be glad to help!

eCommerce, Email Marketing, Marketing, SMS Marketing
With Klaviyo integrations you can retrieve and turn ecommerce marketing data into paying customers.  In 2022 Klaviyo helped its users generate $2.2B in revenue via email and SMS on Black Friday sales alone. We can only expect more in 2023  Klaviyo provides a robust technology that allows you to automate your email marketing and SMS campaigns at the click of a button.  What’s more, Klaviyo’s advanced features are tailored to help your business retain and gain new customers while you channel your energy into delivering the best product or service.  But first, you must spare a moment to understand how Klaviyo integrations can help your eCommerce business grow and achieve success this year.  

Klaviyo Ecommerce Integrations

Klaviyo is not just an email marketing and SMS powerhouse. This platform is known for providing rich integrations with ecommerce platforms such as Shopify, WooCommerce, Facebook Ads, Google Ads, Tapchart and Magento.  But that’s only the tip of the iceberg.  There are over 300 different Klaviyo integrations for any ecommerce platform to choose from.  Integrations are what sets Klaviyo apart from other marketing platforms because they allow you to automatically track, analyze and manage your customer behaviour.  With the data you’ll get after integrating Klaviyo, you can gain strategic insights that will give your business a competitive edge.  And of course — with the right metrics at your fingertips — you can provide excellent customer service to keep your customers loyal.  If your business is running on any ecommerce platform, rest assured that Klaviyo has a lightning-fast integration to support it.  Let’s delve deeper into how you can integrate your eCommerce platform with Klaviyo. 

How to integrate your Ecommerce platform with Klaviyo

Integrating your ecommerce platform with Klaviyo starts with signing up for a free Klaviyo account. The entire process takes less than two minutes.  Klaviyo allows you to start integrating your ecommerce store immediately after signing up.  However, if you decide to skip the process you should arrive at a screen that looks like this:  You can always log in and integrate your ecommerce platform, by clicking your account name on the lower left corner of your dashboard and clicking integrations on the next pop-up.  The next page will show you hundreds of Klaviyo integrations you can choose from. You can do it in a few simple clicks.

Be sure to have your API key from your website handy.   After integration, Klaviyo can synchronize data from your ecommerce platform. That gives you insights and metrics which can be turned into revenue if maximized. 

Top 7 Klaviyo integrations

Let’s talk briefly about some of the most used Klaviyo integrations. Remember, there are hundreds of Klaviyo integrations for ecommerce businesses today. 

1. Shopify integration

If you have a Shopify store, Klaviyo integration can help bring the data of your customers into Klaviyo. That will allow you to get insights into what customers are doing on your site and their buying patterns. This is ultimately crucial for making better business decisions. 

2. Woocommerce integration

With Klaviyo Woocommerce integration you can send targeted emails to customers, create automated workflows and also synchronize the historical data of your customers. 

3. Optin Monster Klaviyo integration

Klaviyo Optin Monster integration allows you to create irresistible, high-performing pop-up forms to better retain customers and reduce the bounce rate from your site. 

4. Facebook Ads integration

Klaviyo Facebook integration will help you to collect email addresses from Facebook ads, create custom audiences and advertise to inactive customers. 

5. Gatsby Klaviyo integration

Gatsby Klaviyo integration will help you to gather data about your customers on Instagram. This is one powerful tool that can help a brand view metrics of its customers, run automated campaigns and find micro-influencers. 

6. Zendesk integration

Zendesk is a powerful tool for customer service. By integrating your Zendesk with Klaviyo you can sync data between both platforms which will enable you to target your customers based on the interactions with your support team.  

7. Tapcart integration

Tapcart Klaviyo integration can help you create a mobile app for your ecommerce store without coding. With that, you can send push notifications to your customers such as abandoned cart notifications and new product alerts. 

FAQs on Klaviyo integration 

What is the best use of Klaviyo integrations?

One of the best uses of integrating Klaviyo with your site is automation and data science. Klaviyo is also perfect for email marketing, SMS, promotions and customer service. 

How many Klaviyo integrations are allowed on my account?

Klaviyo only supports one integration per account. That means you can’t integrate more than one ecommerce platform on your Klaviyo account.  The only way around this is to create other Klaviyo accounts, particularly if you have more than one ecommerce store for the same business.  

Is it possible to send custom data to my Klaviyo account after integration?

YES. Klaviyo’s flexible APIs allow you to easily import custom data to your account.  Check out how to manually import data into your Klaviyo account. 

Exactly how many Klaviyo integrations are there?

Klaviyo has every integration known to man, according to Maple.  But our research shows us that there are 315 Klaviyo integrations.  However, Klaviyo attests that it is possible to find a few ecommerce platforms that don’t support Klaviyo integration

Klaviyo does not integrate with my ecommerce platform, what do I do?

If Klaviyo doesn’t support your ecommerce site, you can contact them and they will get it done quickly.

Wrapping up

Klaviyo integrations are easy and free to set up.  With Klaviyo integrations properly set up for your business, it’s possible to generate a minimum of 25% of your monthly ecommerce revenue through Klaviyo in your first month. The system is that good.  Besides the revenue that follows Klaviyo integration, it’s arguably the best platform when it comes to ecommerce automation and creating a varied list of workflows.  It’s time for you to take a closer look at what Klaviyo can do for your business by signing up