Constantly producing high-quality content that is desirable is quite challenging, so make it a little easier on yourself by repurposing that content — turning it into other formats! We call this a content repurposing framework.
Studies reveal that while half of marketers struggle to produce enough content, only 29% repurpose content strategically.
Sounds like a huge area for opportunity right?
You are correct!
So consider spreading your brilliant content as far as possible and learn how to maximize its use to maximize your traffic!
Here’s how to repurpose your content:
1 – Create content with the idea of repurposing it for something else.
This will make it easier to divide and mold it the way you want for another medium.
In addition, creating something with the idea of ultimately using it for something else gives rise to all around better content.
Content can be longer and more in-depth, dividing into sections as needed. This way, your audience will not feel like you are cutting corners.
It is equally important to create graphics with the intent of repurposing. They need to be embedded inline with your post and go along with your social channels.
If you lack resources of a professional graphic designer, consider using an online tool like Canva which allows you to create one image and size it for multiple applications like social media channels, blog images, and more.
2 – Make scroll-stopping content
Make that content (on whatever medium) really awesome.
Like, 10X content–ten times better than anything ever produced.
So it will probably be pretty lengthy.
Start with strong keyword research (obviously). You don’t want to spend a lot of time creating something no one really cares about or will search for on the internet.
Implement the Skyscraper Technique, coined by Brian Dean of Backlinko, so your content is extra mind-blowing.
Study similar content that ranks for your chosen keyword (check out Neil Patel’s free tool, Ubersuggest) and fill in any missing information and/or offer new ideas to make your content extra desirable. Stay relevant and scatter keywords that will harness good traffic throughout.
3 – Use convenient tools to help you repurpose content
Repurpose, repurpose, repurpose!
There are tons of tools to make turning your pre-existing content into something else more seamless:
PrintFriendly will transform your blog post into PDFs. Just paste a URL and click a button. It is free!
SlideShare is also free and turns any article content into a slide deck.
4 – Turn written word into easily consumable video
Turning written words into video clips can be a lot more tricky if you don’t have an in-house video editing person. However, it’s very worth investing in video editing or animation services as it often takes a while longer to read something than to watch it.
Did you know? Customers who watch video from your company are 2-3x more likely to convert than those who do not.
Consider creating explainer videos or star on screen yourself! Work on a condensed script so that you do not appear clueless in front of the camera.
Videos are a great way to show, not tell. You can further repurpose videos on different platforms. Publish on Facebook or on LinkedIn, or even make a YouTube mini-series with strong calls to action at the end of each clip to attract traffic.
Do you repurpose your content? If so, leave a comment below with your best tip or hack!
Need help boosting your content marketing strategy? Request your free discovery call with the Forge team now.