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eCommerce
The number of online retailers is growing rapidly, thanks to the changing consumer shopping behavior. Today, we have more than 7.9 million eCommerce stores in the world. The US is home to around 2.1 million of these stores. From these numbers, you can tell that the competition is pretty stiff. That’s why B2C venture owners look for Shopify store apps to enhance the functionality of their online retail platforms. For instance, some apps can assist with email marketing or adding customer feedback. However, the number of Shopify apps in the industry can be pretty overwhelming. Each one of them claims to offer the best features for free. To some extent, we know this is not true. Check out this guide to learn more about reliable Shopify apps.

1. Shopify Email

Nearly every online business relies on email marketing to promote its operations. Shopify Email is a great app that creates an email list and oversees your campaigns. For instance, you can access the email addresses of the subscribers on your Shopify admin. What’s more, Shopify email allows you to automate branded campaigns. The app comes with in-built templates that are easy to customize. Also, you can attach your brand logo and product images to the templates. This also includes product descriptions. Shopify Email gives you free 2,500 emails every month. Users then pay $1 for every 1,000 emails sent on top of this threshold. After sending the emails, you can track results for various parameters, such as clicks, opens, and purchases.

2. Get Oberlo App from Shopify Store

Does your business rely on B2B supplies to fulfill consumer needs? If so, the Oberlo app shouldn’t miss in your Shopify design. This app allows you to search multiple B2B suppliers and add them to your Shopify store. There’s more than that. You don’t have to handle products from other suppliers when selling them to your customers. Instead, you can dropship the product, and the supplier sends it directly to the consumer. Doesn’t that sound convenient?

3. TikTok Shopify App

Every internet owner knows that TikTok is the next biggest thing in social media. In fact, TikTok is number six in the apps with the highest consumer spending globally. For this reason, you would want to get the TikTok Shopify app to stimulate sales. With this app, you can have a greater reach to the millennial generation. The app is relatively easy to use, especially when creating ad videos. Even better, you can track the results of your marketing campaigns. On top of that, you’ll get a free ad credit in your account. You can use this credit to set up your first ad campaign and observe if the results are worth more investment.

4. Shopify Local Delivery

Generally, the majority of the consumers who shop online prefer direct deliveries to their local addresses. It can either be truck-side pickup or door delivery. Either way, your business should leverage this trend as much as possible to enhance customer experience. Shopify Local Delivery can help you achieve this. Even better, the app is free for all businesses, whether small or big. All you need to do is input the delivery addresses and charges for the Shopify admin. The app has several features that enhance the overall shopping experience. This includes the ability to optimize delivery routes and real-time push notifications. All these ensure you have timely updates on the order status.

5. Promo.com

Videos are increasingly becoming a vital tool for digital marketing. Videos are easy to create and have the potential to reach a bigger audience. Moreover, videos are easy to share across multiple social media platforms. Even better, you don’t have to pay anyone to create your videos. Promo.com gives you the best experience when creating ad videos for your Shopify store. Actually, the whole process of creating videos in the app is effortless. You only need to choose the video type that matches your business needs. After that, you select the product that you wish to promote. Promo.com does the rest automatically.

6. Fancy FAQ

Some Shopify tips that work in terms of stimulating sales include enhancing customer experience. For instance, customers should have clarity about their concerns every time they visit your Shopify store. You can achieve that by creating an FAQ section. Fancy FAQ app is a go-to option for stores that want to create user-friendly FAQ pages. With this app, you can boost your store’s credibility by giving instant answers to what the average consumer wants to know. This will increase sales in the long haul.

7. Advoz

Social media marketing is critical when it comes to running an online store. However, implementing and managing social media campaigns can be pretty challenging, especially if it’s your first time. Instead of outsourcing to a third party, you can leverage the Advoz app. Advoz app gives you access to certified digital marketing pros who can help optimize your social media campaigns. This saves you the time you would waste scouting for freelancers to do the same job. Also, you don’t risk working with a rookie. Professionals on Advoz can help you create custom ads for various social media channels. This includes Facebook, Instagram, and even Google. This gives you access to high-level leads that can turn into paying customers in your store.

8. BetterReplay

Do you worry about leads that never convert to paying customers on your Shopify website? Well, maybe it’s because the site is not that intuitive for many shoppers. BetterReplay app can help you observe the pages that consumers find hard to navigate on your site. With up to 5,000 recording sessions per month, you’ll have a more in-depth insight into the kind of experience your customers have. This can help you know the site’s areas that need improvement, whether it’s the contact form or the drop-down menu.

Enhance the Functionality of Your Shopify Store

The more functional your Shopify store is, the more you’ll get out of your business. Similarly, enhanced customer experience translates to more shoppers and revenues. Find the best apps featured on this guide that can help you achieve all these overarching business goals. Contact us today for digital marketing services that can help you realize all the benefits of Shopify.
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eCommerce, Website Design & Development
It is estimated that there are between 12 to 24 million online stores currently in operation. Even established retailers are switching from brick-and-mortar stores to web-based platforms. So how do you harness that potential, while keeping up with the competition? One way is to build the best store possible and to do that you have two main choices. Read on as we settle the WooCommerce vs. Shopify debate.

Ease of Use

With Woocommerce comes flexibility. This is because it runs on the WordPress platform, and this is the hallmark of this content management system. However, that also means more complications. One of the main Shopify benefits is that it is extremely easy to use, though at the cost of being more restrictive. The platform will take care of hosting, guide you through the whole set up and let you test the store before publishing. In fact, everything is fairly easy to do and you don’t need any prior technical capabilities. For ease of use, Shopify will come out on top. It is definitely recommended for first-time users or those without any technical knowledge.

Designs and Themes

Both WooCommerce and Shopify have a number of designs that make your website look stylish and professional. In addition, all of them are user-friendly and easy to navigate. This is vital to increase conversions on your store. WooCommerce comes with an entry-level theme named Storefront. From here, you can customize and upgrade your theme to your own wishes. There are hundreds of designers creating WooCommerce storefronts for a custom experience, not even counting the modifications you can make yourself. Once again, this does come with the caveat that you may need some technical ability. As independent designers can make them for WooCommerce, it does mean the quality of them varies. At the very least, you need a design that is mobile-friendly. The Shopify website designer is much more streamlined in terms of how many themes you can choose. Including premium paid options, you can find just over 1000. This means you do risk having a shop front that looks the same as many others. The plus point is that they are all created to a very high standard. Even the free themes will be functional and responsive. You may not get the choice, but you do have the quality.

Cost

When you start out designing a website, the cost can be an important factor. As well as the start-up and monthly fees, there are a number of add ons that may push up the price of your online store. Shopify has a basic plan that starts at $29 a month. This can be upgraded to the Shopify plan at $79 a month with more features. The advanced plan, for much larger stores, is $299 per month. To start with WooCommerce, you will first need to buy hosting, a domain name, and an SSL certificate. A domain name costs around $14 a year, and this may also be something you want for your Shopify store. An SSL certificate costs around 70$ per year. Your hosting can vary in price but can be bought for as little as $4 a month. Both of these are included in Shopify plans as part of your monthly fee. One way to keep these hosting costs down is to opt for a company that does specific WooCommerce hosting. They will be able to combine the costs into one package, lowering your overall price.

Sales Features

There is more to your website than just being able to sell products. As you grow, you may need extra sales tools and integrations. Some may be included as standard, while some may need to be paid for separately. Shopify has an app and API store. Though the amount available are fewer than WooCommerce, it would be hard to find an item that is not covered in this range. As they are vetted by Shopify, each should work effectively and efficiently. WooCommerce has a lot more choices when it comes to integrations. You could also hire a developer to make your own unique plugin, should you have the budget and need to create something no one else has yet made. The downside is that they are often not as well-vetted, so check the reviews before buying.

Standard Features

The Shopify website designer has a number of very useful features that come as standard. Many of them require plug-ins, which may cost extra if you decide to use WooCommerce. One of these is abandoned cart recovery. If customers leave the website and return, the basket will fill with items they previously had. This can seriously improve conversions, and comes as standard on Shopify. Another feature is multichannel selling. This allows your shop to have channels on Amazon, eBay, and Instagram. They come as standard on Shopify but will cost on WooCommerce. The final stage is shipping. Shopify has a partnership with many of the major companies such as USPS, DHL, and UPS. This can save you a lot of time and effort, instead of having to look for your own shipping methods which you may need to do on WooCommerce.

Payment Options

The more payment options you have in place, the easier it is for people to make a purchase. However, different payment options can cost. You have to work out if the value added is worth it. Shopify comes with Paypal Express Checkout as standard. For other options, Shopify payments are the best to use as you will get fees for external processors. However, this is only available in the US, UK, Canada, Australia, and New Zealand. WooCommerce adds payment through integrations. Many of the ones from major providers like Paypal and Stripe are free. Others may have added charges.

WooCommerce vs. Shopify

In the battle of WooCommerce vs. Shopify, the decision comes down to what you want. For ease of use and setup, then go for Shopify. For the ability to expand and be unique, choose WooCommerce. For all your online assistance, visit Forge Digital Marketing. We can manage all of your web needs, from its design to SEO. Click here for your free site audit and let us help you thrive in the digital economy.
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eCommerce, Email Marketing, Marketing
One of the top challenges marketers face today is innovating their marketing strategies. Other top challenges include engaging customers in real-time and creating a cohesive customer journey. Following the latest digital marketing trends could help you overcome these challenges. Here are eight important trends to consider using in 2022. Following these trends can help you get ahead of the competition. Meanwhile, you can remain relevant, attract more customers, and set your business up to grow. Don’t fall behind the times! Instead, give your digital marketing strategy the boost it needs. Discover the latest trends with this guide today.

1. Artificial Intelligence

Artificial intelligence (AI) is empowering many different digital marketing trends this year. Companies can use AI to streamline operations or automate simple tasks. Automation can save your team valuable time and energy. Instead of wasting time on simple, repetitive tasks, you can automate those tasks to boost their productivity. An increase in productivity can improve your output. Your bottom line could improve as a result. Consider using AI to personalize your email marketing strategy. You can automate emails based on specific user behaviors. For example, you can use AI for digital marketing eCommerce. If someone abandons their cart, you can automatically send them an email. The email will show consumers the specific product they forgot. You can also use automation to send customers product recommendations. AI could enhance your content creation strategy, too. Automation components of your pay-per-click (PPC) advertising strategy could save you valuable time and money as well.

2. Influencer Marketing

Consumers want to choose brands they can trust. As a result, many consumers turn to recommendations from their peers. As you explore the latest marketing trends, consider using influencer marketing this year. You can find an influencer your ideal customers already know and trust. An influencer can promote your product, service, or brand. Their recommendation could help you generate more leads and sales. Influencers already have a strong following of loyal consumers who trust their recommendations. You can leverage their existing reach and brand trust. Consumers might feel more inclined to trust your brand as a result. Consider using influencer marketing as part of your social media marketing strategy this year.

3. Chatbots

Some of these digital marketing trends go hand-in-hand. For example, the growth of artificial intelligence created new improvements for chatbot marketing. Chatbots and virtual assistants allow businesses to automate their customer service. Automation can ensure consumers receive the help they need, when they need it. They no longer have to remain on hold for help from a support agent. You can use chatbots on your website, social media accounts, or other platforms to handle customer inquiries. Consider automating a chatbot to answer frequently asked questions. If the consumer has a more complex issue, the chatbot can direct them to an agent. Simplifying the customer’s online experience can improve their experience. You can offer them the ease and convenience they’re looking for online. Otherwise, consumers might get frustrated if they’re left to remain on hold for too long. If they struggle to find answers to their questions, they might take their business elsewhere. You can also use AI to personalize the customer’s online experience. Instead of treating consumers like a number, personalization allows you to treat them like a person. Consumers will remember their positive interactions with your business. They might tell friends and family members, allowing you to benefit from word-of-mouth marketing.

4. Personalization

About 74% of people get annoyed when website content doesn’t appeal to their interests. Consumers might leave your brand for another if you don’t personalize communications. As you start using these trends, try to personalize your overall marketing strategy. Create content and messages for distinct buyer personas. Show consumers you understand their unique wants, needs, and pain points. You might have an easier time connecting with customers on an emotional level. Personalizing could improve your marketing strategy by generating eight times the ROI. It could lift sales by 10% as well.

5. Shoppable Posts

If you want to enhance your social media marketing strategy this year, consider creating shoppable posts. Consumers want an easy, convenient, fast online experience. Shoppable posts can improve your digital marketing eCommerce strategy. Consumers can make a purchase straight from social media platforms like Instagram. They won’t have to visit your website, find the product, and waste valuable time. Instead, shoppable posts streamline the experience. You could generate more sales as a result.

6. Hybrid Events

The pandemic forced businesses to close and follow social distancing requirements. In response, more marketers hosted virtual events to reach customers online. Today, virtual events are still an effective way to engage customers in real-time. Now that businesses are opening back up, you can still use virtual events to engage and attract customers. Instead of remaining completely virtual, however, more businesses are creating hybrid events. Hybrid events will allow you to engage customers online and in person. You can still reach consumers who prefer to interact from the comfort of their own homes. Meanwhile, you can also cater to audiences who prefer in-person interactions. You can use technology like AR and VR to create an immersive experience for customers, too.

7. High-Quality Content

One of the benefits of digital marketing is its ability to demonstrate your experience and expertise. Demonstrating your expertise could help brand trust grow. Consumers might feel more confident in shopping from your brand as a result. To demonstrate your expertise, consider updating your content marketing strategy. Create blog posts that provide consumers with helpful advice and tips. They’ll start to rely on you for help in the future.

8. Cookie Alternatives

Consumers want greater privacy protection and more control over their data. As a result, Google announced a plan to phase out support for third-party cookies. You might need to gather and exploit first-party data in the future as a result. You can use tools like FLoC and Google’s Privacy Sandbox to accomplish your personalization goals instead.

Set for Success: 8 Essential Digital Marketing Trends for 2022

Following the latest digital marketing trends can help you stand out from the competition online. You can improve your marketing strategy and start reaching more customers. As you expand your reach, you can generate more leads and sales. Set your business up for success by following these trends today! Need help leveling up your marketing strategy? We can lend a hand. Contact us today to get started. ecommerce marketing service
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