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eCommerce

The dietary supplement industry is expected to grow to over 128 billion dollars by 2028. There are so many companies producing dietary supplements and competing for customers. How can you make your company stand out? 

Coming up with new supplement marketing ideas is challenging when you’re trying to get ahead of your competitors instead of following their lead. We’re here with a few quick marketing tips that can help you out.

Read on to learn more.

Identify Your Target Audience

So who are your supplements for?

Many supplement business owners think that they should target everyone who works out or wants to pursue a healthier lifestyle, but this isn’t always the case. While casting a wide net can work, it may be best to specialize at first.

Targeted marketing is often more effective. Trying to attract everyone means that your marketing campaign can end up looking too generic.

So how do you choose a target audience? 

Try to choose a specific population within your overall target audience and start a marketing campaign that targets that population. Let’s use millennial women as an example. 

What do millennial women want from their supplements? What types of fitness and health content are they consuming? How can you highlight the benefits of your products as they relate to the needs of those women?

You may mention skin and hair benefits as well as muscle-building benefits. You’ll likely use different packaging and influencers (more on that later) for this specific campaign. 

Despite targeting a smaller audience, you may end up with more conversions. 

Set SMART Goals

Every marketing campaign starts with goals. What do you want to accomplish? 

SMART goals are best. SMART stands for:

  • Specific
  • Measurable
  • Achievable
  • Relevant or realistic 
  • Time-bound

These goals will help you stay on a path until you get the results that you want. If the path isn’t effective, you’ll be able to make adjustments because you’re tracking your goals (hence the measurable aspect).

An example of a bad goal is “get more customers.” An example of a SMART goal is more like “Gain 50 new customers in the month of October.”

You’ve given yourself a specific goal and a deadline, and you can track your progress with ease. Depending on your business, 50 new customers is a realistic goal. 

Create a Top-Notch Website

In 2022 (and beyond), very few businesses can get by without a solid website. Yes, some brick-and-mortar supplement businesses make it work through social media alone, but you’ll find that many customers won’t buy from you when they’re unable to get a feel for your products online.

If your business is online only, you should have more than just a storefront. An aesthetically pleasing and SEO-optimized site is a marketing tool.

Your site should be easy to navigate and responsive. It’s helpful to find opportunities to utilize good SEO practices. Many business owners do this via a business blog, but even having a strong landing page and strong product descriptions can make a big difference.

You could make your website on your own, but it’s best to have a professional help you out, especially when you’re first getting started.


Run Google Performance Max Campaigns [Previously Google Shopping]

Google Performance Max is a new paid advertising product that is designed to help businesses promote their products and services to potential customers. It is an advertising product that will be available in the Google Adwords platform.

The goal of this new advertising product is to help advertisers reach their customers in more relevant ways.

Our supplement clients are regularly experiencing between 2x-6x ROAS with this product.

Get on Social Media

Social media is your best friend when you’re marketing dietary supplements. It’s an affordable tool, and you know that you’ll reach a large portion of your target audience.

There are plenty of social media platforms to choose from, and you don’t necessarily have to use all of them. As a matter of fact, because not all target audiences are equally represented across platforms, it’s best to narrow your scope and choose wisely.

For example, millennials and gen z-ers are often on TikTok and Instagram, while gen x-ers and beyond tend to spend more time on Facebook. 

Make sure your brand voice and image is consistent across your platforms. You may want to work with a graphic designer to help you create content that’s aesthetically pleasing, and that matches your personal brand. 

Running a social media page isn’t always easy, especially if you’re trying to manage your entire business on your own. Having a team to help you with captions and content will allow you to post consistently without burning yourself out. 

Partner with Relevant Influencers

Influencer marketing might seem inaccessible for a newer supplement company, but if you choose wisely and work with a team who specializes in influencer marketing, this isn’t the case. You can connect with micro-influencers and major influencers alike (and both of them have their benefits).

Micro-influencers are influencers with audiences between 10,000 and 50,000. This may seem like a lot of followers, but in the grand scope of things, it’s not. 

Micro-influencers tend to be more affordable and some people find them more trustworthy. Standard influencers have larger followings so they can reach more people, but percentage-wise, they may have fewer conversions. 

Pick an influencer that makes sense for your brand. Using the example of millennial women again, it makes sense to choose a female millennial “gymfluencer.”

It would make sense to use a male bodybuilder or even a beauty guru because their target audiences are different. 

Make Sure Your Packaging Sells

Strong packaging can make a difference. Consider the things you seek out as a customer. Even if you know two products are equal, aren’t you inclined to pick the one with better packaging? 

Yes, you can sell fantastic products in boring packages, but you’re not giving yourself the best chance of success. All marketing strategies should include product packaging design and development. 

Start Crafting Your Supplement Marketing Strategy

Even if you have the best dietary supplements on the market, you need to make sure that your supplement marketing plan is up to par. Products rarely sell themselves.

Use these tips to start developing your marketing strategy so your business can thrive.

Are you looking for help with your marketing strategy? At Forge Digital Marketing, we have everything you need to create a winning campaign. Contact us so we can start working together on your project today.

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eCommerce

E-Commerce is larger than it has ever been, reaching almost $900 billion last year.

This means that over 10% of all retail was online. It has never been more important to focus on eCommerce marketing.

If you want to succeed, you need to market better than your competition. Here are 7 tips that will help you get ahead of everyone else.

1. Work Towards Your Goals

When you create your marketing strategy, you must keep your goals in mind. The purpose of making a marketing plan is to work towards those goals. They must be clear and measurable, and they need to be realistic in their scope.

The most successful marketing strategy you can use will depend on the goals you set. Having a clear and identifiable goal will also help to keep your team focused and engaged. You also reduce the chance of failure by setting goals that are achievable as part of a strategy.

This is true for any business, but for an eCommerce business, the stakes are even higher. The marketplace you’re in is full of competition, and new players enter the field all the time. Having the right goals and methods to reach them will keep your business agile.

2. The Power of Analytics

One of the best tools at your disposal is the analytics of your customer and visitors. This data can help you create a detailed persona that will inform every decision that you make. As an eCommerce company, every single customer that comes to your site will leave behind invaluable data.

Convert this data into actionable intelligence by putting the information to use. This will allow you to tailor messages, deals, advertisements and marketing campaigns better. Such detailed customer data also gives you an advantage over the non-eCommerce competition.

3. Customer Experience

Do you remember when you had an amazing customer experience? For most of us, it’s not something that occurs very often. One way to elevate your business and eCommerce marketing is to make sure you exceed the expectations of your customers.

Think of the time your customers spend on your site as a journey. With that in mind, make changes that enhance or expedite that journey. This is a real chance to provide customer service and tailor the entire experience.

You can even bring in analytical data to help you determine what your customers want. Find out where they linger, what they read, and how long they spend on each page. Create an experience that they will remember, and half of the work is done for you, they’ll start spreading the word for free.

4. Security and Peace of Mind

People want to feel safe when they are spending money or browsing online. There are a lot of threats out there, from malicious programs to scams. Be proud of how secure and well-built your site is, and display it so that everyone visiting knows.

Some of this comes down to perception. People are more comfortable on a site they feel is secure. This can mean adding a bit of polish to the page on top of providing good security. How a customer sees your site is central to how safe they feel visiting it.

When it comes to having a secure site, there’s no option if you want to be successful. Around 85% of online shoppers will avoid your website if it is not secure. This means that the money spent to get the certificate is well spent.

5. Provide Great Content

It is important that you have content that goes beyond selling items. Content can be relevant to your business, but it needs to provide your customers with value. This can be information or tips about what you sell or the services that you provide.

Developing content like this will help you exceed the expectations of your customers. The more people that come to your site for information, the more topical authority it will be given. This can help raise your SEO score, bringing you higher and higher up on the SERPs. (Search Engine Results Page)

Many marketers repeat the phrase, “Content is King.” Make sure that your website has a blog and that you post content on it. You can develop the content yourself, through a marketing agency, or via online content providers.

6. Technical Issues

No list of ecommerce marketing tips would be complete without discussing how websites are built and work. Technical issues like load times can be a deal breaker for many consumers. People who use the internet for commerce want pages to load fast, and they want good landing pages.

A landing page is where a person will end up if they click on a link to your website. You can make more than one and attach them to various links. They should show a customer what they want to buy, and they shouldn’t be cluttered.

The basic point is to make sure that all technical SEO elements of your website work. No dead links, no slow loading pages, and keep it as organized as possible. This way, customers will have a positive experience and be more apt to purchase something from your store.

7. Seamless Experience

The last thing any eCommerce company wants is a delay or snag in their sales funnel. You want leads to enter and customers to exit. To get this efficient experience for both your business and your customer, the website and sales experience need to be seamless.

Make sure that your website flows in a way that makes sense. Offer instant buy options, too many purchases are left in a cart.

Ecommerce Marketing

When it comes to eCommerce marketing, the goal is to make the sales process as efficient and effective as possible. Give your customers what they want, when they want it. Combine this with a good outreach and marketing campaign, and you will have success.

If you want to take your ecommerce marketing to the next level, contact us. We are here to help make your business the next rising star of the eCommerce market.

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eCommerce, Email Marketing, Influencer Marketing, Social Media

While you’ve been shopping online for years, you’ve never decided to sell anything on the Internet until now. Perhaps you’ve realized it’s time to invest in your own side hustle or full-fledged business. That’s why you’re interested in what it takes to sell kratom online. 

Kratom is used by so many Americans who’ve become grateful for this naturally occurring medicine. Kratom is consumed to relieve pain, boost your energy, or simply stay more focused. With all of these potential health benefits, it’s understandable that there’s now an online market for selling kratom. 

If you’re ready to start selling kratom online, you’ve come to the right article. Below is a complete guide to help you start your online business and maintain profits long-term. 

From inventory management to budgeting, you need to be prepared for this business endeavor. Keep reading to see how you can ensure that selling kratom online will be a successful endeavor. 

The Basics of Selling Kratom Online

People seek kratom for all kinds of reasons, which means it can be a great product to market online. In many cases, kratom is used as a way to help people recovering from opioid addiction. Others use kratom as a stimulant, such as coffee, giving them an energy boost and higher focus levels. 

While the United States Food and Drug Administration hasn’t approved any official kratom health benefits, many consumers still believe in it. Plus, it’s not a scheduled drug, meaning selling it online and even in some stores throughout the country is completely legal. 

You might want to start by researching where you’d source your kratom inventory. Be wise enough to do background research on any kratom provider. You don’t want to work with a company that sells low-quality products because then your customers wouldn’t be satisfied. 

Once you’ve found the kratom provider you trust, it’s time to build your online store. Optimizing this website is going to be crucial for your long-term profitability in selling kratom online. Your website, after all, will also be the foundation for all other digital marketing. 

Here are the marketing tactics we at Forge will use for marketing Kratom and botanical herbs online:

1. Search Engine Optimization
Use SEO to establish inbound organic traffic that can be retargeted by Programmatic Ads at a later date.
2. Email Marketing and Email Automation Flows
Use an offer pop up to begin collecting emails from the new organic traffic going to your website. Then set up the following flows to automate your customers getting to know your kratom business: Welcome/Nurture Sequence, Abandoned Cart, Browse Abandonment, Post Purchase and Customer Winback. Once these are established, also begin to send regular emails to your new list to offer helpful tips and tricks as well as timely promotions for holidays and social media holidays.
3. Programmatic Display Advertising
Forge offers a unique opportunity for kratom companies to advertise their products digitally and legally through our large display network of whitelisted publishers who will run your ads on their website. We can prospect new top of funnel customers with interest based targeting as well as retarget those who have visited your website once or more, in attempts to get them back and convert with an offer or deal. This is one of the only advertising solutions for kratom companies to advertise online today.
4. Social Media Organic Growth & Influencer Marketing
Social Media can be challenging for kratom brands so you need to make sure you’re not making medical claims about your products or even suggesting they are for sale intended for human consumption of any sort. This is against FDA regulations and can get your brand in trouble, let alone your pages shut down for Community Guidelines Violations. It’s best to stick with the seasoned pros to run top of funnel organic social media content for your kratom brand.
Influencers can promote your products as well but the same rules apply: no medical claims, no showing consumption of the products and as always, you must have them prominently state that their posts are #ad or #sponsored for FTC rules and regulations.

Let’s talk about some more ways to set up your kratom company for success marketing online.

Make Sure Your Website is Optimized for the Best User Experience

When online users visit the website where you sell kratom, you want to turn those visits into sales. For that reason, it’s critical that you optimize that website specifically for sales conversions. 

That means, for one thing, you need a strong visual appeal throughout the website. Content needs to be readily accessible and arranged in a way that is easy to navigate. Everything from the color scheme to the tone of voice you use in the messages should be cohesive and unique to your brand. 

In addition, don’t underestimate the power of search engine optimization (SEO). SEO content makes use of keywords and phrases throughout the website. These words and phrases are what online users might look for on search engines such as Google or Yahoo!

While proper SEO strategies can be in-depth, these efforts will be worthwhile for your kratom business in the long run. It’s your best chance of getting found online when people are looking to buy kratom. For more specific digital design guidance, take a look at this article outlining tips for website optimization

Learn as Much as You Can About Running a Successful eCommerce Business

With so many competing eCommerce websites these days, it can be hard to stand out ahead of your market competition. Nonetheless, investing in your marketing and business will give you the best chance of financial success when selling kratom. 

After all, the eCommerce industry continues to grow and expand. Studies show that the market size will be worth over $6 trillion by the year 2024. 

That’s why you should spend as much time as you can learning about what it takes to optimize an eCommerce platform. For instance, have you researched what ways you can market your kratom products? Do you know what consumers are looking for when it comes to buying kratom online?

In addition, don’t be afraid to work with experts on this matter. Hiring third-party marketing agencies might be just the ticket to skyrocketing your online kratom business. 

You Can Use Social Media for Promotion, But Be Cautious

Another way to help your kratom online store succeed is by using social media marketing. Be careful, though. Selling kratom directly through some social media platforms can get your profile taken down. 

It’s essential that you research the posting guidelines of each social media platform you plan to market your kratom on. Some platforms, such as Instagram or Facebook, might be stricter than others. 

The wisest way to get around some of these guidelines on the stricter platforms is by not advertising that you’re selling kratom directly. Sure, you can include your eCommerce link in the profile of your Instagram, for example. When you post content about kratom, though, make it educational instead of sales-y. 

You can create an entire social media campaign about what a kratom supplement is and how it might be used. Again, be careful not to make any direct medical claims about its benefits without having reliable studies to cite. Overall, social media can be a great way for consumers to know that you’re all about kratom – as long as you don’t get yourself banned in the process.


Remember That Any Marketing Plan Should Be Ongoing

The last important thing to remember when it comes to selling kratom online is that the more work you put in, the more likely you are to succeed. It’s going to be up to you whether you want your kratom eCommerce store to be just a side hustle or your full-time income. 

Again, that’s why it can be so wise to work with third-party professionals. They can guide you on this eCommerce journey and help you sustain those profit margins.

Start Selling Kratom Online in No Time

If you think you need expert marketing guidance to make the most of your new eCommerce kratom business, look no further. We prioritize helping people establish their brand and succeed at selling their online products or services. 

For that reason, we hope you reach out to our team of expert marketing professionals. We can help you sell kratom online in an efficient, organized, and profitable way. Start by learning more about how an eCommerce-specific marketing agency could be just what you’re looking for.   

  
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eCommerce

Over 95% of people who visit your online CBD store’s website aren’t ready to make a purchase. Meanwhile, lead-nurturing can help you generate 50% more leads at a 33% of the cost. Unfortunately, 65% of businesses feel unable to generate leads in the first place.

With help from an eCommerce marketing agency, you don’t have to worry about falling behind. Instead, you can get ahead of the competition to generate more CBD sales than ever before.

Not sure if you need to hire a cannabis marketing agency? Read on to discover the top reasons you need help from an agency today.

Generating Brand Awareness

The global cannabidiol market reached $5.18 billion in 2021 and could increase by a CAGR of 16.8% by 2022. With the ever-growing number of CBD businesses across the country, you might struggle to stand out. Hiring a cannabis marketing agency can help your business generate brand awareness. 

If consumers aren’t aware your online CBD store exists, they won’t shop from your store. Instead, they’ll turn to your competitors.

An experienced CBD marketing agency can help you develop an omnichannel marketing strategy. Your brand can appear at different touchpoints online to increase brand visibility. As people view your brand online, they’ll become more aware of your business.

In time, they’ll begin associating your brand with cannabis and CBD. The next time they want to buy CBD products, they’ll recall seeing your brand online.

There are different digital marketing strategies a CBD marketing agency can use to help you gain brand visibility. First, however, they’ll need to develop your brand. A distinct brand will help your business stand out within an oversaturated industry.

Your brand guidelines will include your:

  • Mission and vision statements
  • Logo
  • Personality
  • Voice and tone
  • Color palette
  • Font styles
  • Imagery styles

Maintaining a consistent visual brand across all marketing channels will help brand awareness turn into brand recognition. 

As more people begin recognizing your brand at a glance, you can start attracting more people to your CBD products and online store.

Rank Ahead of Competitors

As part of your overall digital marketing strategy, your eCommerce marketing agency can develop your content marketing and CBD SEO strategies. 

Content marketing will help you demonstrate your experience and expertise within the CBD industry. Consumers will begin recognizing you as a helpful, informative resource. When they want to learn more about cannabis and CBD, they’ll turn to your brand and website.

In time, you could become a thought leader, allowing you to gain brand credibility. Consumers will feel able to trust your brand enough to start shopping from your brand.

In order to make sure people find your content, your CBD marketing agency can use search engine optimization (SEO). SEO will ensure consumers find your online CBD store when they search for information about CBD. Your content’s rankings on search engine result pages (SERPs) will rise as a result.

Ranking at the top of SERPs will ensure your brand appears ahead of competitors. Consumers will again feel more inclined to trust your brand if you appear at the top of the page.

Attract Website Visitors

Digital marketing strategies like SEO, pay-per-click (PPC) advertising, and social media marketing can help you generate more website traffic. As more people visit your online CBD store, you could generate more CBD sales, too. 

In fact, about 70% of experiences online start with a search. Unfortunately, fewer than 1% of Google users check results on the second page. If your site doesn’t appear on the first SERP, people aren’t finding your website when searching for CBD products.

Meanwhile, over 50% of all web traffic comes from organic searches. 

Without digital marketing strategies like CBD SEO, you could fail to attract new shoppers to your website. Instead, consider hiring a cannabis marketing agency. They can apply the latest tactics to boost your rankings. 

Then, you can appear at the top of search engine result pages to ensure potential customers find your online CBD store first. 

Design Eye-Catching Ads

Your CBD marketing agency can also develop your CBD advertising strategy. For example, they can use Programmatic Display Ads and Retargeting ads to reach new audiences that are whitelisted for CBD

An experienced advertising agency can also develop your social media ads using platforms like Facebook Ads. 

Using both Google and Facebook Ads will allow you to gain more brand visibility, awareness, and website traffic. When someone clicks on your ad, they can reach a landing page on your website. A dedicated, sales-oriented website could help you generate more CBD sales. 

Leverage Experience and Expertise

If you lack experience with digital marketing strategies like SEO and PPC, don’t try to develop your campaigns alone. Otherwise, you could waste valuable time and money. 

For example, you might use blackhat SEO tactics that will cause Google to blacklist your website. As a result, consumers won’t find your online CBD store. 

Using the wrong tactics when developing your PPC campaigns could cause you to blow through your budget, too. Each time someone clicks on your ads, you’ll pay a fee. If you’re not generating sales, your ROI won’t improve.

Working with a CBD marketing agency will allow you to leverage the company’s years of experience and expertise. With their help, you can avoid making costly mistakes. 

Keep Track of Trends

New SEO and social media marketing trends pop up every few months. If you fall behind these trends, your SEO rankings might drop. Your social media content might not align with the latest algorithm updates, either.

Working with a cannabis marketing agency will ensure you never fall behind the latest trends. 

Understand Laws and Regulations

Cannabis laws and regulations change constantly as well. Make sure you hire an agency that’s up-to-date with the latest laws. If you’re not in compliance, your ads and marketing materials might not appear in front of consumers. 

The right agency will ensure you don’t waste time and money. Instead, they can help you promote your CBD products, ensuring a stronger ROI.

Boost Business: Hire an eCommerce Marketing Agency Today

Make sure potential customers are finding your online CBD store! Consider hiring an eCommerce marketing agency this year. With help, you can attract new customers, boost CBD sales, and set your business up for success.

Searching for the right CBD marketing agency? We’re happy to help.

Contact us today to discuss your marketing goals.

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eCommerce, Email Marketing, Influencer Marketing

CBD is big business, growing by an annual rate of over 21% in the United States. With so many players popping up in the industry, it can be tough to stand out from the crowd.

With a saturated market and strict restrictions on advertising online, it’s important to sort through your options when it comes to CBD marketing. You need to be strategic to ensure you’re getting in front of the right people with the right message.

Here are five of the best ways to market your CBD brand and ensure that you’re getting noticed by consumers.

1. Work with Affiliates and Influencers

Affiliates and influencers are a great way to get your brand in front of new people. When working with affiliates, provide them with high-quality images and content that they can use to promote your products. You’ll also want to consider offering them high commissions on sales or leads generated, so they have an incentive to sell your products over your competitors.

When working with influencers, be sure to choose those who align with your brand values. You’ll want to send them product samples and give them plenty of information about your products so they can create accurate posts. Be sure to monitor their posts closely to ensure they are representing your brand well.

For both parties, you want to guide them on any regulations with regards to posting CBD content to protect both your brand and their accounts.

2. Use Organic Social Media Content

Social media is an effective marketing tool that may help you reach a large number of people in a short time period. The guidelines for advertising CBD on social media are strict, so check the platform’s rules before you start posting. As of right now, most platforms will allow you to advertise topical CBD products, but any ingestible is strictly prohibited.

Make sure to post engaging content that will capture people’s attention and use hashtags to get discovered by new users. Each post should have a strong call-to-action (CTA) so that the audience is encouraged to visit your website, join your email list or take some other worthwhile action.

3. Write Informative Blog Posts

One of the best ways to educate people about your products is to write informative blog posts. Cover topics like how to use CBD, the benefits of CBD, or interesting case studies. This will help build trust with potential customers and show that you’re an expert in your field.

Make sure to do keyword research and implement other cannabis SEO tactics to get your content ranking well in the search engines. CBD SEO involves optimizing your website and content for relevant keywords so that people can find you when they’re searching online. Use these keywords in your title tags, meta description, and throughout your content.

4. Invest in PPC Advertising

PPC, or pay-per-click, advertising, is a great way to get your brand in front of potential customers who are already interested in CBD products. You can target specific keywords and demographics with your ads to ensure that you’re reaching the right people.

As of right now, all CBD advertising is strictly restricted by Google. There are other advertising networks that will work with CBD businesses, so do your research. You should still be able to participate in display advertising and other PPC advertising once you stay within the network guidelines.

5. Email Marketing

Email marketing is a great way to keep in touch with your customers and build relationships over time. You can send out updates about new products, special offers, or helpful blog posts. You can also segment your list so that you’re only sending relevant information to those who are interested.

Make sure to get people’s permission before adding them to your list, and always give them the option to unsubscribe. Be sure to comply with all anti-spam laws in your country or region.

How to Advertise CBD Online

Knowing the regulations in your region will be critical for advertising CBD online. The laws are constantly changing, so it’s important to stay up-to-date. You should also have a clear understanding of your target market and what platforms they’re using.

When advertising your CBD brand, make sure to promote the health benefits of CBD without selling it as a cure-all. Don’t make any medical claims that can be held up to scrutiny. Instead, use customer testimonials and other user-generated content to promote your brand.

Once you know the rules, you can start creating engaging content that will help you reach a larger audience. Be sure to use strong calls-to-action and track your results so that you can continue to improve your campaign over time.

Can a CBD Marketing Agency Help?

If you don’t have the time or resources to handle your CBD marketing in-house, consider working with a CBD marketing agency. A good agency will have experience with the ever-changing regulations and be up-to-date on the latest trends. They can also help create content, manage paid advertising campaigns, and track results.

CBD Marketing Services from Forge Digital Marketing

At Forge Digital Marketing, we offer a wide range of CBD marketing services to help you reach your target audience. Our team has years of experience in the industry and knows how to compliantly promote your brand. We can help with everything from SEO to email marketing to social media management.

We know what it takes to market your CBD business in this ever-evolving climate as we already rank for a large number of CBD keywords and can help you to do the same.

Check out our services here and get in touch with us today to craft your CBD SEO strategy online.

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eCommerce, Email Marketing, Marketing, SMS Marketing

When surveyed, business owners said that email promotions accounted for 40% of their company sales.

That’s a figure that’s hard to ignore. Email marketing is an exceptionally effective way of selling to your most valued audience: those with enough interest in your products to sign up as subscribers. 

But did you know that there are lots of newer strategies that some companies now use to help boost those revenue figures? That is down to email automation, and it’s helping to transform how businesses use email to sell. 

If automation is new to you, read on. We’ll explain what it means to your company and the specific automation strategies you can use to help your e-commerce business achieve record growth. 

Email Automation: A Brief Introduction 

Savvy marketers and technical innovators have helped make significant strides in email marketing. One of those areas is automation. It’s a basic form of AI.

Automation allows your email platform to market to customers on your behalf using rules and conditions that you set up in advance. For example, you might set up a new automation rule as follows: 

When a customer clicks on this product link in an email, add that person to a list of warm leads. 

Using automation helps you create a more personalized experience for your audience. Your subscribers get more of the content they want. And less the content that doesn’t pique their interest.

And when you set up the right automation strategies, it’s one of the most effective ways to optimize your email marketing. You should see better sales and leads conversions without having to expand your email list’s size dramatically. 

Strategies to Boost Your Revenue

Let’s explore some of the most popular email automation strategies. By putting these in place, you’ll increase conversions and help boost your revenue and profits! 

Email Your Abandoned Cart Visitors 

You might have already seen this feature if you regularly buy products online. It happens when you browse products and start adding items to your basket.

Suppose you’ve got far enough through the checkout process to supply your email address but didn’t complete the purchase. In that case, you might get an email from the business that looks something like this:

“Oops, did you forget something?”.

That is known as abandoned cart automation, and it’s a great way of scooping up extra sales.

There are lots of reasons why people don’t complete a purchase. They might have got distracted by a knock on the door or their favorite program starting on TV.

This little nudge will encourage some people to return and complete their purchases. The result? More sales for your business. 

A Thank You and Surprise 

When you’ve made a purchase or signed up for a free offer, you want to make sure everything went through as it should.

That’s where a short thank you email comes in handy. It provides reassurance and helps bridge trust between the business and the customer. You did what you promised. 

This small automation also has another significant benefit.

The subscriber will recognize your brand by seeing that first thank you email in their inbox. They won’t act surprised when you send a promotional email in a week because they forgot they signed up. 

Another way to improve this automation sequence is to include a surprise gift in the thank you message. That could be a discount code or a free ebook, for example.

But it will show the value of your business emails and make your subscribers more likely to open subsequent email promotions that you send through. That’s another helpful way of improving your sales conversions. 

Win Back Cold Subscribers 

All email lists contain a percentage of subscribers you can classify as “cold subscribers.” These people might have signed up to your list but never opened an email. Or haven’t opened an email recently (within two to three months). 

A high number of cold subscribers can hurt your email marketing because you’ll see a drop in your email open rate and a more frequent amount of bounced emails. So you’ll need to tackle this.

Part of that is regularly cleaning your subscriber list and removing cold emails. 

But you can also use automation to win back some of these subscribers, those who signed up with good intentions but forgot to check in on your emails because of other life demands. 

You can set up a simple automation rule to email those who haven’t engaged for a while. Use a carefully crafted subject line to get the reader’s attention (“are you still interested in receiving our emails?”).

Some will reengage, so it will help improve your overall email performance and possibly boost your sales figures. 

Personalized Special Offers 

You can use email automation technology to discover more about your audience when sending content out via email.

For example, suppose you sell gifts.

Someone on your list frequently clicks on links related to one category of gifts, say, children’s soft toys. You can create a bespoke automation rule to send a discounted, time-limited offer on a top-selling soft toy.

Send that email advertising to all those who showed a recent interest in the topic “toys” in your emails. 

These are your high probability buyers, and personalized offers are the best way to maximize your conversions when sending sales promotions to your list.

The personalized nature will also make your subscriber feel valued and listened to and help you become a more trusted brand in their eyes. 

Email Automation: Getting Smart With Your Marketing 

Don’t despair if your email isn’t performing as you’d hoped. By setting up some intelligent email automation, you can find multiple ways to improve your open and conversion rates and directly impact your sales revenue. 

There’s a lot to do to get these rules set up and working smoothly, and that’s where we come in. We can help fast-track your marketing success by using our industry expertise and technical know-how for your business.

If you’d like to know what we can do to support your email marketing, get in touch today to have an informal chat with our team. 

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eCommerce, Website Design & Development

Did you know that over 600,000 businesses are founded in the United States each year? Not all of these go on to become successful companies, though, and it’s essential to understand the key factors that influence your longevity. One of the most important is your website conversion rate, which details how likely your site visitors are to convert into customers.

This is a key component of website design that you should not overlook, and conversion rate optimization is an essential responsibility you must handle as an entrepreneur.

Let’s explore everything you need to know about how to quickly increase it.

Streamline Your Landing Pages

As you might guess, it’s essential to remove all clutter from your landing pages. Your visitors should be able to see what you’re offering and how it can benefit them within seconds of arriving on your page.

Too much text, images, or videos can overwhelm potential customers and lead them to leave without taking action. To determine whether your landing pages have an effective design, ask yourself the following questions:

  • Is my value proposition clear?
  • Are my CTA buttons visible and easy to find?
  • Is there too much information on the page?
  • Can visitors easily navigate to other parts of my website?

If you’re not sure whether your landing pages are up to par, consider conducting user testing.

This involves showing your page to potential customers and asking for their feedback. This can help you identify design flaws that are causing potential customers to leave without converting.

This can also go a long way when it comes to helping you reduce your bounce rate. This is a metric that Google uses to determine if a website is high-quality. As the name suggests, it refers to a scenario where people immediately leave a website after visiting it, thus “bouncing” off of it.

Strengthen Your Call to Action (CTA)

Your CTA is one of the most important elements of your website, so it’s essential to configure it properly. Ideally, your CTA should be clear, concise, and offer a strong incentive for customers to take action. Here are a few tips for crafting an effective CTA:

  • Use persuasive language that urges visitors to take action
  • Keep your CTA short and to the point — no more than a few words
  • Use a CTA button rather than a text link
  • Place your CTA in a prominent location on your website

Make sure to test different CTAs on your website to see which ones are most effective. Try changing the color, location, and wording of your CTA to see if it has an impact on your conversion rate.

Offer Discounts or Coupons

Discounts and coupons can be a powerful motivator for customers to convert.

If you’re not currently offering any type of discount, consider doing so as a way to increase your conversion rate. Just make sure that your discounts are well-targeted and relevant to your potential customers.

There are a few different ways to offer discounts on your website:

  • Use pop-ups or banner ads to advertise your discounts
  • Include a coupon code in your email marketing campaigns
  • Promote your discounts on social media

If you decide to offer discounts, make sure to track how they impact your conversion rate. This will help you determine whether they’re a worthwhile investment for your business.

Make It Easy For Visitors to Contact You

If potential customers can’t easily contact you, they’re likely to give up and look elsewhere. Make sure that your contact information is prominently displayed on your website, and consider adding a live chat feature to make it even easier for visitors to get in touch.

It’s also important to respond promptly to any inquiries that you receive. If visitors have to wait days or even weeks for a response, they’re unlikely to convert.

Provide a Money-Back Guarantee

Money-back guarantees can be a great way to increase your conversion rate. They remove the risk for customers and give them the peace of mind they need to make a purchase. If you don’t currently offer a money-back guarantee, consider doing so in one of the following ways to increase conversions:

  • Offer a full refund within a certain time period (e.g., 30 days)
  • Offer a partial refund (e.g., 50% of the purchase price)-
  • Offer a store credit rather than a refund

Whichever option you choose, make sure that your money-back guarantee is prominently displayed on your website. This will give potential customers the reassurance they need to convert.

Test Different Versions of Your Landing Page

You can never be sure which version of your landing page is going to be most effective. The only way to know for sure is to test different versions and see how they perform.

A/B testing is a great way to compare different versions of your landing page and see which one converts at a higher rate. Consider the following when designing your landing page:

  • The headline
  • The copy
  • The images
  • The CTA
  • The layout

Try testing one element at a time so that you can isolate the impact that it has on your conversion rate. Once you’ve found a winning combination, you can be confident that you’re driving more conversions.

Improving Your Website Conversion Rate Is Easier Than You Might Think

Although the process can seem intimidating at first, it’s much more straightforward than most people expect. As long as you keep the above information in mind about how to optimize your website conversion rate, you shouldn’t encounter issues in the future.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

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Creative, eCommerce

Entrepreneurs in the United States start over 600,000 businesses each year. Many of these individuals choose to found eCommerce companies due to the low overhead associated with running an online store.

If you want to hit your target metrics when selling products, it’s essential that you emphasize product photography. We’ve created a brief guide full of product photography ideas that you can capitalize on for your business.

Let’s get started.

Lifestyle Shots

This is one of the most important types of photos that you can take for your products. Lifestyle shots show potential customers how your product would be used in their everyday lives.

These photos should be taken in natural lighting and feature models using your product in a natural way. For example, if you sell coffee mugs, you might want to show someone enjoying a cup of coffee while relaxing at home or working in the office.

Group Product Shots

Group product shots are a great way to show off multiple products at once. This type of photo is perfect for businesses that sell sets or collections of items. For example, if you sell a set of skincare products, you could take a photo of all the products arranged together.

Detail Shots

Detail shots are designed to show off the features of your product. These photos should be taken with a macro lens to get close-up shots of your product.

For instance, you might want to take a detailed shot of the gemstones or metalwork if you sell jewelry. This type of photo is great for showing off the craftsmanship of your product.

In some cases, this type of product photo could also mean the difference between whether or not someone makes a purchase. Many people are apprehensive when purchasing something online from a particular brand for the first time, so they need as much detail as possible.

Product-in-Use

Product-in-use shots are another type of lifestyle shot that shows your product being used in a natural way. This type of photo is perfect for products that have multiple uses or can be used in different ways.

For example, if you sell a multi-purpose tool, you could take a photo of it being used for different tasks. Having website images of the different settings you can use your product in is essential when it comes to maximizing sales numbers.

Before and After

Before and after shots are great for products that have a transformative effect. These photos show your product in use before and after the transformation. A common example could involve taking a before and after photo of a model using a skincare product.

This type of photo is perfect for emphasizing the results of your product. It can also go a long way toward building brand trust.

Overhead Shots

Overhead shots are taken from above the product and are ideal when it comes to conveying the size and shape of your product. This type of photo is perfect for products that are difficult to photograph from a traditional angle.

An overhead shot can give potential customers a better idea of the size and scale of the product. this is great for business owners who sell particularly large products, such as furniture.

Step-by-Step

Step-by-step photos are perfect for products that require assembly or have multiple parts. These photos are great for complex products that might be difficult to understand from a traditional photo. If you sell exercise equipment, you could take a series of photos showing someone putting it together and using it.

Packaging Shots

Product packaging shots are designed to show off your product in its packaging. As you might guess, this is great for businesses that sell products that come in special packaging.

If you sell a luxury item, you might want to take a photo of the product in its box or case. This type of photo is perfect for showing off the attention to detail that went into packaging your product. This will help ensure your audience knows exactly what they will get when they receive your product.

What Other Tips Should I Know?

There are a few other factors to keep in mind when taking product photos.

Lighting is an important factor in taking good product photos. Natural light is always the best option, but you can also use artificial lighting if necessary. Make sure the light is evenly distributed and not too harsh. You don’t want any shadows or glare in your photos.

The background of your photo is also important. A plain white background is always a good option, but you can also use other colors or patterns if they complement your product. Just make sure the background doesn’t distract from the product itself.

When taking close-up shots, make sure the focus is on the product and not the background. You want potential customers to be able to see the details of your product, so the photo should be clear and in focus.

Finally, don’t be afraid to experiment with different angles and perspectives. The best way to find the right shot is to take lots of photos and see what works best. You might be surprised at the results you get from trying something new.

Even simple changes can go a long way towards achieving a better end result. 

These Product Photography Ideas Could Be Game-Changing

Product photos are an essential part of any business, as they help potential customers understand your product and make a purchase decision. Be sure that you keep the above product photography ideas in mind so you can make the decision that is best for your business.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

Ecommerce development companies

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eCommerce, Website Design & Development

Woocommerce development has come a long way since it was first introduced. It has undergone many changes and upgrades over the years, and is now an all-in-one solution for online stores.

In this article, we will take a look at the future of eCommerce and Woocommerce, and how it can help boost your sales.

A company’s online presence is crucial for its success. A website is the first point of contact with a potential client and it needs to be designed in a way that makes the customer want to stay on the site.

The design of a website should be able to provide an overview of what that company does, showcase its products and services, and answer any questions that a potential customer might have. The design should also convey the company’s message and values, while being functional and easy-to-navigate. If you don’t currently have this locked down or don’t yet have a website at all, you may be looking to hire one of the Best Woocommerce Developers in 2022.

Woocommerce Developers Market Overview & Trends

Woocommerce is a free and open-source ecommerce platform for online stores. It is designed for small to medium-sized businesses and offers an easy way to manage their product catalog, orders, payments, reports, and other aspects of their business. As the number of Woocommerce users increases every day, it has become the most popular ecommerce platform on the web.

In this article we will cover all you need to know about Woocommerce Developers Market Overview & Trends – why build a site in woocommerce? How much does it cost to build a website in woo? What are the best skills for a good woocomerce developer?

How to Choose the Best Woocommerce Developer for Your Project

Building a website is not an easy task. It requires a lot of research and planning. You need to know what kind of website you want and how to go about getting it.

The first step is to find the right developer for your project. There are many factors that go into this decision, so it’s important that you do your research before making any final decisions.

One of the most important factors in finding the best woocommerce developer is their experience with WordPress. If they have a lot of experience, they will be more capable of handling any issues that come up on your site and will be able to offer better solutions for them, too.

If you are looking for the best woocommerce developer, then this article will help you to make a decision.

The first thing to do is to find out why you need a woocommerce developer. You can do this by asking yourself some questions:

-What are my requirements?

-How much time and budget I have?

-What skillset should the developer have?

-Do I need an agency or freelancer?

-Do I need someone with in-depth knowledge of WooCommerce or just basic knowledge?

Finding and Working with the Best WooCommerce Developer For You!

A WooCommerce developer is a person who creates or maintains websites that use the WooCommerce e-commerce platform.

This platform is an open source shopping cart system, which means that it can be used to sell products or services online without any additional cost.

A WooCommerce developer can either work on their own, or they can work for a company that specializes in this type of development.

The first thing you should do when looking for a good WooCommerce developer is to think about what your needs are and what you are looking for in a developer. For example, if you want someone to create your site from scratch, then it would be best to find an independent contractor like an agency that is highly specialized in this skillset.

Check their Credentials and Work Examples

Once you’ve identified a few potential contractors or agencies you like, the next step is to get in touch and ask for additional examples of their work. Take the time to peruse their website design and development examples to make sure their styles align with your aesthetic and functional desires.

Next, don’t be shy to check their reviews online. Go to Google Business, Design Rush and look for customer testimonials on their website. These will give you an unbiased opinion of the potential partners’ work quality and collaboration style.

Finally, check for awards specifically related to woocommerce website design and development. These are another green flag if the woocommerce agency has won awards (*cough* like us at Forge *cough*).

 

If you have more questions about getting started with a Woocommerce ecommerce site design, get in touch with us today!

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eCommerce, Marketing

About 80% of new leads never turn into paying customers. In fact, 96% of people who visit your website aren’t ready to start shopping. 

Meanwhile, outbound leads cost nearly 40% more than inbound leads.

Without a robust inbound marketing strategy, you could struggle to generate leads and sales for your business. Don’t let your competitors take the lead this year. Instead, read on to discover how to develop an effective inbound strategy.

With these tips, you can generate more leads and sales before improving your ROI. Then, you can set your business up for long-term growth.

Get started with these eight essential marketing tips today!

1. Identify Your Audience

When comparing inbound vs. outbound marketing, it helps to look at things from the consumer’s point of view.

Outbound marketing tactics can feel intrusive. For example, cold calling consumers can interrupt their day. Print materials like billboards and flyers might not appear when consumers are in the mood to shop, either.

On the other hand, inbound marketing brings customers to you. With inbound strategies, you can offer consumers the information they want and need. They might feel more inclined to convert into a sale if they recognize you have what they’re looking for.

To appeal to your ideal customers, you first need to identify who they are.

Take the time to gather audience research. Pinpoint your niche audience based on:

  • Age
  • Gender
  • Household income
  • Buying behaviors
  • Location
  • Language
  • Education
  • Career
  • Paint points
  • Interests
  • Hobbies
  • Marital status

If you’re targeting consumers in multiple groups, create buyer personas. Think of each persona as a real person. How would they find your business online?

Start gathering keyword research for each audience group. Find search terms that are longer and more precise. Then, you can use your keyword research to create content your customers want to find. 

Once you’ve gathered audience and keyword research, you can personalize your marketing strategy. Personalization will help you connect with your audience. You can empathize with their experiences before drawing them to your business. 

2. Outline Your Goals

If you want to make the most of your inbound marketing strategy, take the time to outline specific goals. Go a step further by setting SMART goals.

Set goals that you can measure. Think about the results you want to obtain and how you want to obtain them. Then, set a deadline for each goal.

Make sure your SMART marketing goals also align with your overall business goals.

As you develop each goal, have a key performance indicator in mind. You can track followers, subscribers, sales, traffic, and other metrics.

Break your smaller goals into smaller benchmarks and establish deadlines. If you’re not meeting your deadlines, reevaluate your goals.

Outlining your goals can help you determine how to accomplish each one. Then, you can set yourself up for success moving forward. 

3. Update Your Website

Your website will operate as the foundation for future marketing campaigns. For example, you can direct-email subscribers to your site through a newsletter. You can use digital ads to generate traffic to your site, too. 

Then, you can use your website to begin generating leads and sales.

Sometimes, your company website is the first time people interact with your brand. Update your website to create a solid first impression.

First, make sure your website is fast, secure, and mobile-ready. Maintain brand consistency across each page, too.

Then, follow Google’s Core Web Vitals to ensure your site is user-friendly as well.

Consider working with an inbound marketing agency. They can update your website to help you generate more leads this year.

4. Start Creating Content

Once you’ve updated your website, give visitors a reason to return. For example, you can start updating your content creation strategy. Use your keyword research to create posts your customers want to read.

Try to answer their questions to demonstrate your experience and expertise. Content creation can help prove your credibility. Consumers might have an easier time trusting your brand if they recognize your expertise.

Generating brand trust could help you gain more leads and sales. 

5. Use Search Marketing

Once you start creating content, make sure it’s optimized for search engines. Search engine optimization (SEO) will improve your rankings on Google. Higher rankings can help you generate website traffic and leads.

It can also set you apart from competitors in your industry.

SEO is a cost-effective, organic inbound marketing strategy. Consider using pay-per-click (PPC) advertising, too. You can create digital ads that will appear on search engines and social media platforms.

Use remarketing ads to appear in front of previous website visitors as well. 

Nearly 70% of online experiences start with a search engine. With search engine marketing, you can expand your reach online. 

6. Stay Social

Share your content with a broader audience. Consider adding social media marketing to your inbound strategy. You can use social media to engage your audience in real-time.

Share your latest blog posts or create interactive content like polls and quizzes. You can also host contests to generate leads and followers.

Try working with an influencer this year, too. You can leverage their existing audience of followers to grow your following. Leveraging an influencer’s brand trust could also help more people trust your brand. 

7. Email Often

Email marketing can help you remain top-of-mind with customers. First, add a newsletter subscription form to your website. Consider using a lead magnet like a coupon or eBook to generate subscriptions.

Then, use email automation to send out emails throughout the year. You can send coupons or your latest blog posts to generate return traffic.

8. Recruit an Expert

You don’t have to use these tips alone. Consider hiring an inbound marketing agency this year. An experienced marketing agency will help you expand your reach online.

You can leverage their experience and expertise to make a more effective marketing campaign.

Set for Success: Effective Inbound Marketing Campaigns

Ready to set your business up for success? Use these tips when creating your inbound marketing strategy for the year. With these tips, you can expand your reach and generate more business.

Eager to start marketing with help from an experienced team? We’re here for you. Contact us today to get started.

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