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eCommerce, Email Marketing

Did you know that email marketing boasts an impressive ROI of $36 for every $1 spent?

You want to start using Klaviyo email marketing, but you’re not sure where to start.

Even if you’ve never used Klaviyo email marketing before, it’s easy to get started. You can be up and running in minutes with our simple setup process.

Keep reading because, in this article, we’ll walk you through the basics of setting up your first campaign, creating templates, and importing your contact list. We’ll also share some tips for improving your open rates, click-through rates, and conversion rates.

1. Personalize your Emails

Creating personalized emails with Klaviyo is an effective way to ensure that your brand stands out. You can use such features as product recommendations, birthday greetings, and other ways to drive customer engagement.

Taking the extra time to personalize each email with a customer’s name or information they shared beforehand will show them that you are invested in their journey and care about their individual experience.

Personalizing your emails will encourage customers to stick around, look forward to hearing from you, and, in time, trust your brand enough to become loyal supporters.

beauty brand email marketing services

2. Design an Eye-Catching Template

Designing an eye-catching template for emails is key to increasing engagement with customers. By adding elements such as attractive colors, images, and easy-to-read text, you create a template that will attract your audience’s attention and get them to click through your message.

Beyond reducing the risks of emails ending up in spam folders, an eye-catching template can prompt readers to act on your call to action, thereby driving sales and conversions.

3. Keep it Concise

Writing emails for Klaviyo is a great way to get your message across quickly and accurately. Crafting emails can be a challenge, however, as customers are usually busy and have lots of emails they need to sift through.

To make sure your customers read your message, it’s important that you keep your emails concise and focused on the point you’re trying to get across. This will also make it easier for them to digest in just a few moments instead of going through lengthy emails that took hours to write.

Keeping messages short and effectively conveys what you want will not only save time for customers but also ensure their engagement with your message.

4. Focus on Value

The key to success in email is focusing on the value you are bringing to your reader. This goes for any type of email, from a special offer to new product information to helpful tips.

By thinking about what information would be most beneficial to your audience, you can put together an email that they will find more than just interesting – they will find it valuable too!

When done right, emails that draw a focus on value are sure to perform better than those that don’t. Take the time to understand what will help your customers out the most and work that into your emails – your response rate will thank you for it!

5. Leverage Automation

Automation can be a great way of efficiently reaching customers. With Klaviyo’s automation tools, you will no longer need to worry about manually writing emails for every customer – automated campaigns are not only efficient but also highly effective in delivering the right message at the right time.

These automated emails are sure to move your customers further down the funnel, converting them into sales and boosting your bottom line.

6. Test Different Variations

Email testing with Klaviyo is a great way to understand your customers on a deeper level and boost customer engagement, leading to higher rates of open and click-throughs. Experimenting with different variations of subject lines, content, images, and more can help you optimize your emails for maximum engagement.

Testing multiple variations allows you to compare their performance and identify the ones that deliver the best results. Utilizing email testing can be an invaluable tool to get the most out of your email marketing campaigns.

skincare email marketing agency

7. Monitor Your Metrics

Keeping track of sent campaigns and their overall performance is essential for becoming a successful marketer. Even if something worked well one time doesn’t mean it’ll be successful the next time.

That’s why it’s important to use Klaviyo’s great metrics features to gain insight into how each campaign performs. By keeping tabs on open rates, website traffic, and email list growth, you can adjust your marketing approach going forward and improve the effectiveness of your strategies.

The only way to know whether your strategy works well or needs improvement is by monitoring the data frequently– luckily Klaviyo makes that easy.

8. Offer Incentives

Offering incentives with emails can be an effective way to capture customer attention and get them to take action. Customers will appreciate the value you provide in the form of discounts and free shipping, especially when such offers are tailored specifically to their needs.

It is also important to make sure that your offers are clear and easy to redeem so customers can immediately act on them.

Finally, define expiration dates that make sense for your economics, so incentives remain short-lived enough to be considered valuable to customers but long enough to increase the conversion rate around a given product or campaign.

9. Follow Up with Customers

Sending out enticing emails with incentives can be a great way to grab customers’ attention and drive them to take action. Not only will this keep their engagement up, but customers love getting discounts and free shipping as a bonus.

To ensure that your offers are seen as valuable by your patrons, make sure they are easy to understand and appropriately tailored for the audience so they have the incentive to act on them immediately.

10. Stay on Brand

Staying on brand for emails is an important part of running a successful business. When customers recognize the consistent image and messaging, it not only keeps them informed but also creates trust in your company.

Ensure that the content of all emails sent out reflects your company’s mission, products, and services positively to help boost customer loyalty and continue to strengthen their connection to your business.

Need Help With Your Email Marketing?

As you can see, there are many email marketing tips that you can follow in 2023 to increase your business. Master the above tacts, and you’re on your way to success.

For more information on email marketing, contact us today.

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eCommerce, Email Marketing

Did you know that email marketing boasts an impressive ROI of $36 for every $1 spent?

You want to start 2023 with a bang, but you’re not sure how.

It’s tough to know where to start when it comes to email marketing. There are so many different options and strategies that it can be hard to know where to begin.

But don’t worry. Keep reading this email marketing guide because these five email marketing automation will help you get started on the right foot and boost your business in the process.

What Is Email Marketing Automation?

Email marketing automation is a powerful tool that enables you to send automated emails to your customers and prospects. It takes the manual effort out of email marketing and allows you to manage your campaigns more efficiently.

By automating repetitive tasks like lead nurturing, welcome emails, follow-ups, order confirmations, and upselling messages – you can save time and focus on other areas of your business.

With email marketing automation, you can create personalized emails that are triggered by user actions or behavior within your sales funnel. This allows you to target specific users with relevant messages at the right time – increasing the chances of conversion.

You can also segment contacts based on their interests or preferences so that they receive more relevant content tailored specifically for them. Furthermore, you can access analytics and insights to help you measure the performance of your campaigns, and make adjustments accordingly.

Benefits of Email Marketing Automation for Ecommerce

Now that you understand the basics, let’s look at some of the benefits email marketing automation can offer eCommerce businesses.

1. Create Better Relationships With Customers

Automated emails can be used to nurture existing relationships and build new ones. You can reach out to inactive customers with personalized messages, thank loyal customers for their purchases, send special offers or promotions to reward them, and ask for feedback to improve your products and services.

2. Optimize Your Sales Funnel

With email automation, you can set up automated workflows or sequences that will help you identify where prospects are dropping off in the buying process – allowing you to adjust accordingly. This can help you optimize your sales funnel and get more people through it successfully.

3. Low Maintenance & Cost-Effective

Automating manual tasks is a huge time saver, as well as a money saver. You can use email automation to send personalized emails to customers without the time commitment or cost of manual labor. This allows you to focus on other areas of your business and ensure that customer relationship are taken care of.

4. Increase Sales

By targeting customers with personalized and relevant content, you can increase the chances of conversion. Automated emails can be used to upsell related products, drive repeat purchases and boost overall revenue.

5 Types of Email Marketing Automation for eCommerce

Now that you know why email automation is useful for e-commerce, let’s look at the various types of emails you can automate.

1. Welcome Emails

Welcome emails are a great way to create a warm and inviting first impression with new subscribers or customers. Not only do they provide an introduction to your brand, but they also set expectations for what’s to come!

By customizing each welcome email based on the individual, you can ensure that their experience is unique, personal, and most of all memorable.

It’s important to start establishing relationships early on that will not only keep people coming back but convince them this was a worthwhile addition to their lives!

2. Abandoned Cart Emails

Abandoned cart emails can provide an effective boost to sales, so they’re worth exploring if you run an online store. When a customer adds items to their cart but fails to finish the checkout process, these automated messages serve as a reminder that encourages them to return and complete the process.

In addition, you can drive conversions even further by providing incentives with your abandoned cart emails. For example, offering a small discount or free shipping may be just the thing customers need to go back and finish their purchase.

Adding abandoned cart emails to your arsenal of sales tools is a no-brainer, and could wind up making a big difference in your overall conversions and profits.

3. Win-Back Emails

Win-back emails are an incredibly powerful way to revive relationships with your inactive customers and make sure they don’t get away! Everyone loves the feeling of a bargain or the convenience of free shipping.

Incorporate these techniques with your win-back emails when you reach out to past customers and you’ll be sure to lure them back into your store.

Creating a good win-back email is a craft in itself, so make sure you take time to consider what kind of incentives you’re offering and how best to communicate them. With well-crafted win-back strategies, past customers can become future patrons once again.

4. Upsell & Cross-Sell Emails

Upsell and Cross-sell emails are excellent marketing tools. They allow businesses to up the value of each purchase by promoting related or complementary items which may help the customer fulfill their needs and wants.

These emails build on what customers have already purchased and help business owners overcome any objections the customer may have with extra incentives, such as discounts or even free offers.

By utilizing these strategies, businesses can increase their sales and develop a loyal customer base. Customers also benefit from getting additional products that further enhance their shopping experience.

5. Newsletter and Promotional Emails

Crafting effective newsletters and promotional emails is important for any business looking to expand its reach. Not only do they keep customers informed, but they also help build brand loyalty.

The purpose of a newsletter is to communicate the benefits of your service or product in concise language that makes your subscribers feel special and valued. On the other hand, promotional emails are used to drive sales by presenting direct offers.

A clear call to action should be included so that potential customers have an easy time claiming discounts or learning more about products they may find appealing.

No matter which type of automated message you send out, it is integral that you personalize your content so that every customer feels heard and connected to your business.

Need Help With Your Email Marketing?

As you can see, there are many fantastic email marketing campaigns that you can use in 2023 to increase your business. Master the above tactics, and you’re on your way to success.

For more information on email marketing, contact us today.

Ecommerce email marketing-agency

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eCommerce

Hailey Friedman of Growth Marketing Pro once said: “You can have the greatest team and the perfect product, but if you don’t know how to get customers, then you don’t have anything worth much at all.”


That’s why your business needs the right marketing company.


An effective eCommerce marketing company will employ modern techniques, technologies and expertise to grow your business, beat your competitors and ultimately increase your revenue by at least 60%. 


We’ve selected the best ecommerce marketing agencies based on their web authority, the quality of their clientele, feedback and user reviews from those clients. 


Let’s dive right in!


Best 21 e-commerce marketing companies at a glance:

  1. Forge Digital Marketing
  2. Absolute Web
  3. Radd Interactive
  4. SmartSites
  5. Axle Eight
  6. Neil Patel Digital
  7. 1Digital Agency
  8. Groove
  9. Kobe Digital
  10. Evestar
  11. Moburst
  12. Shero
  13. Growth Marketing Pro
  14. Storm Brain
  15. SocialSEO
  16. Ignite Visibility
  17. Upgrow
  18. Single Grain
  19. WebFX
  20. Avex
  21. Inflow

Forge Digital Marketing

ecommerce marketing agency specializing in google ads and klaviyo email marketing

You can trust Forge Digital Marketing to deliver excellent results for your eCommerce business with their tactical and innovative approach to marketing. 

Forge was created by Erin Schnittker Siemek who has always been passionate about helping businesses grow. 

When it comes to SEO, PPC, paid search and social media marketing Forge is up there with the best. 


What Forge Digital Marketing are great at:

  • Website optimization
  • UI/UX design
  • eCommerce SEO
  • Paid search
  • Branding and strategy

Forge’s top clients: 

  • Garcia Weight Loss Centers 
  • Botanical Remedies
  • 3CHI
  • In10Sity Fitness United
  • EZ Kratom
  •  

Absolute Web

Absolute Web have been around since 1999. That’s just a few years after the internet was founded. This company brings a lot to the table in terms of expertise and experience. 


They have an expert team of digital strategists who help create solutions that drive growth and increase revenue for businesses.  


In 2019, Clutch listed Absolute Web as one of the best eCommerce marketing agencies. 


What Absolute Web are great at: 

  • Branding 
  • SEO
  • Content marketing 
  • Digital Marketing 
  • UI/UX design 

Some of Absolute Web’s top clients

  • Swire
  • Willo
  • Modloft
  • Athena Club
  • focus 
  • JoySol

Radd Interactive

Based in San Diego, California, Radd Interactive is making a name for itself in the space of SEO, PPC and Social Media marketing. 


Radd have a committed team of experts who are driven by achieving results for their clients using robust strategies and technology. 


They even created a powerful technology known as RaddBOT just for SEO. 


What Radd Interactive are great at: 

  • Digital Marketing
  • eCommerce SEO
  • Paid search
  • Inbound Marketing

Radd Interactive top clients: 

  • Rakuten
  • MiniMoves
  • NMEAF
  • The HoneyPot

SmartSites

SmartSites are arguably among the best agency when it comes to driving growth for businesses through their website. Both G2 and GoodFirms have rated them highly for their work in digital marketing. 


The company was founded by two brothers Alex and Michael Melen who have a passion for marketing. They’ve grown their business by committing to client satisfaction. 


What SmartSites are great at: 

  • Web design and optimization for search
  • SEO
  • B2B Marketing 
  • eCommerce Marketing
  • Conversion rate optimization

SmartSites’ top clients: 

  • Aga Truck Parts
  • Mercedes Shaffer
  • LA Decks
  • Sharemoney
  • APS Pro Lab

Axle Eight

Axle Eight are a thriving marketing agency who are getting results for their clients using innovative technology and strategies. 


Unlike most agencies, they don’t take on more clients than they can handle. They also don’t take on just any client who has money to spend. They have a strong vetting process to ensure any client they work with is a good fit.

What Axle Eight are great at: 

  • PPC
  • Digital Marketing
  • On-page and Off-page SEO
  • Social Media Marketing
  • Strategic marketing

Axle Eight’s  top clients: 

  • Digital Journal
  • Yahoo
  • Bloomberg
  • Business Talk
  • Medium

Neil Patel Digital

Founded by the award-winning Neil Patel, Neil Patel Digital is another thriving marketing agency with strong experience in SEO and digital marketing. 


The company is excellent at driving traffic for brands that ultimately leads to improved revenue.


Neil Patel has founded many digital marketing companies but he’s most committed to what happens at Neil Patel Digital

What Neil Patel Digital are great at: 

  • SEO
  • PPC
  • Digital Marketing
  • Content marketing
  • Traffic generation

Neil Patel Digital top clients: 

  • Facebook
  • Google
  • Amazon
  • eBay
  • Cheezburger
  • American Greetings

1Digital Agency

Based in Philadelphia, Pennsylvania, 1Digital Agency are laser-focused on generating revenue for e-commerce brands using SEO, paid search and social media marketing. 


They can create an optimized eCommerce website for any brand, or perform a thorough website audit for eCommerce. 

What 1Digital Agency are great at: 

  • eCommerce marketing
  • SEO 
  • PPC 
  • Digital Marketing

1Digital Agency top clients: 

  • Kids N Cribs
  • VitaRx
  • MiR Tactical
  • Maca
  • Hitachi

Groove

Located in Baltimore, Maryland, Groove are another agency that specializes in eCommerce marketing using web technologies and digital advertising


They’re also good at helping clients develop powerful marketing plans for their eCommerce business. 


They thrive in creating unbeatable eCommerce websites and optimizing them for better results.

What Groove are great at: 

  • eCommerce marketing 
  • SEO
  • Email marketing 
  • PPC 
  • eCommerce website development, optimization and support. 


Groove’s top clients: 

  • Final draft
  • SS Industries
  • Cast & Crew
  • SPINNING

Kobe Digital

Kobe Digital are one of the most affordable marketing agencies out there. But they don’t sacrifice quality for price. 


The agency focuses on ecommerce marketing through SEO, PPC and social media marketing.

What Kobe Digital are great at: 

  • SEO
  • e-commerce marketing
  • PPC
  • Customized campaigns

Kobe Digital’s top clients: 

  • SurveyMonkey
  • TeleSign Corp. 
  • Griffis Residential
  • Non-Stop Watches

Evestar

Evester is an agency based in Florida. They’ve been gaining a lot of rave reviews recently and it’s due to the success they’re achieving with projects. 


Unlike many other agencies, they take time to look at the foundation of any potential client to determine if they’re worth the effort. 


What’s more, they are open to working with both big and small brands. 


What Evestar are great at: 

  • SEO for eCommerce
  • Email Marketing
  • Graphics
  • Video content marketing 
  • Digital Marketing 

Evestar top clients: 

  • Bravus
  • NZXT
  • Nood
  • Fyve

Moburst

Moburst only wants to help businesses grow. They say it on their website and their clients’ reviews also says the same thing. 


The company was founded in 2013 and they’ve been growing ever since. The fact that Moburst is patronized by well-known brands says a lot about the work they do. 


Moburst checks all the boxes for startups looking for an agency that will work closely with them till results are evident. 


What Moburst are great at: 

  • eCommerce marketing 
  • Copywriting 
  • Brand strategy 
  • Web design
  • Graphics design

Moburst top clients: 

  • Uber
  • eBay 
  • Samsung
  • Google
  • Reddit

Shero

Shero is easily one of the best agencies when it comes to Pay Per Click (PPC) campaigns. But that’s not all they’re good at. 


The feedback we received about the company is that they also work well as regards SEO for eCommerce. 


Shero is already a decade old in the industry making them one of the most experienced hands out there. 


What Shero are great at

  • PPC campaigns 
  • Shopify SEO
  • Email marketing 
  • Social media marketing

Shero’s top clients: 

  • Nasco Inc. 
  • American Casting & Manufacturing
  • Hayes International
  • Griffin Technology

Growth Marketing Pro

Growth Marketing Pro was founded by two SEO experts (Hailey Friedman and Mark Spera). Both had a strong passion for marketing and eventually quit their jobs to pursue their dreams and that’s how GMP came to be. 


GMP are superb at SEO and even have a paid SEO tool known as GrowthBar which helps optimize websites for search engines. 


The agency are landing a lot of clients due to their hands-on approach to marketing,  experience and proven results. 


What Growth Marketing Pro are great at: 

  • SEO 
  • Link building 
  • Growth strategy 
  • Content generation

Growth Marketing Pro top clients: 

  • Wheelhouse
  • Cube Software
  • MANTL 
  • North Capital
  • Halo Ring
  • Spekit

Storm Brain

We consider Storm Brain among the best marketing agencies for branding and strategy. 


Based in San Diego, Los Angeles, the agency has achieved success with many of its clients in terms of eCommerce marketing. 


What they bring to the table is a wealth of experience, with over two decades of experience in the marketing industry.

What Storm Brain are great at: 

  • Branding 
  • Marketing strategy 
  • Ads Management 
  • PR

Storm Brain’s top clients: 

  • Beauty and Beyond
  • Zillow
  • Century 21
  • Plant Based Science
  • CBD Dreams Realized
  • Skywriter MD

SocialSEO

Social SEO boasts 20 years of experience in the eCommerce marketing industry and in that time they’ve built quite a reputation. 


This agency promises to show proven results within the first 30 days if you choose to hire them. 


Social SEO have worked with different types of brands for years. They’re superb at SEO, traffic generation and social media marketing. 


What Social SEO are great at: 

  • SEO
  • social media marketing
  • Content marketing  
  • Branding strategy

Social SEO top clients: 

  • Jaguar
  • Land Rover
  • Christy Sports
  • Current
  • Gaiam

Ignite Visibility

Ignite Visibility are an award-winning agency that have achieved great results using paid search, SEO, email marketing and other strategies. 


The company have a lot of case studies that would almost certainly impress any potential client. 

With their proprietary technology known as CertaintyTech, Ignite Visibility can predict the result of every strategy they implement. .

What Ignite Visibility are great at: 

  • Email Marketing 
  • Content marketing 
  • SEO
  • Social media marketing

Ignite Visibility top clients: 

  • 5 Hour Energy
  • Fix Auto
  • DoorDash
  • Wedding Wire

Upgrow

Upgrow are big on planning and strategy. 


The San Francisco-based company are experts in eCommerce marketing using SEO, paid search, display and landing page design. 


However, they prefer to work with B2B tech brands. 


What Upgrow are great at: 

  • Paid search
  • SEO
  • Branding 
  • Strategizing

Upgrow top clients: 

  • Platform 9 
  • Seal
  • Stessa
  • Juris.co
  • TalkDesk 
  • Cloud Logistics

Single Grain

Marketing guru Eric Siu worked his magic on Single Grain turning it from nothing into one of the best marketing agencies around right now. 


What they do at Single Grain is help businesses rise to the top through a unique and aggressive marketing approach. 


Single Grain are masters in SEO, website optimization and paid search.


What Single Grain are great at: 

  • Branding
  • Strategy and planning 
  • SEO 
  • PPC
  • Content Marketing

Single Grain top clients: 

  • Fujitsu
  • KitchenAid
  • Uber 
  • TurboTax 
  • Random House 
  • Airbnb

WebFX

WebFX have helped hundreds of businesses increase their revenue through successful digital campaigns. 


This agency is good at website optimization and growth hacking using new techniques. 


WebFX claims to give businesses an unfair advantage through their thorough work in SEO, PPC, web optimization. They’ve won a few awards doing just that. 


What WebFX are great at: 

  • Digital Marketing 
  • SEO for eCommerce
  • PPC
  • Social media marketing

WebFX top clients: 

  • Verizon 
  • Fujifilm
  • Buffalo Wild Wings
  • Hilton Hotels
  • Auntie Ann’s 
  • PeaPod

Avex

Avex are one of the best agencies when it comes to marketing through great designs. They can create the most interesting designs to help any brand retain and land new customers. 


Avex are focused on helping brands grow using creative strategies and techniques. They are quite strategic with more than 35 experts working directly to help meet targets for their clients.  


The agency is located in NYC where they are beginning to get noticed in the eCommerce marketing space by some big brands. 


What Avex are great at: 

  • Creative design 
  • eCommerce marketing 
  • SEO
  • Shopify optimization
  • Branding

Avex’s top clients: 

  • Balance Athletica
  • Hugo Boss
  • Marchesa
  • Undefeated

Inflow

Inflow are good at what they do in terms of SEO, paid social and social media marketing. But they certainly are no jack of all trades. 


The Denver-based company are not the greatest when it comes to designs but they’re almost unrivalled as regards digital marketing. 


What Inflow are great at: 

  • SEO
  • Digital Marketing 
  • PPC 
  • Social media marketing

Inflow top clients: 

  • Amazon 
  • Vince
  • Mountain House
  • TileBar
  • Colorado State university

How to hire an e-commerce marketing company – 5 things to check for

Perhaps the eCommerce marketing agency you want to hire is not on our list. There are basic things you must look out for before signing up with any agency. Like track record, marketing strategy, core values and support.


Here’s a basic checklist you can follow:

1. Track record

If they can’t attract traffic to their website, they won’t for you. You can ask them to show you proof of the traffic they’ve managed to attract to their website over the past year. 


Secondly and more importantly, you have to verify their track record regarding KPIs like traffic generation, conversions and ROI. 


Find out how what they managed to achieve for their clients who had similar needs to yours. Great marketing agencies are always willing to provide social proof. 

2. Portfolios and testimonials

Don’t just take their word for it, look out for portfolios and testimonials from successful projects and clients worked on. 


People are often leave reviews about agencies that help them meet their target and those that fail them miserably. 


Simply avoid companies without any genuine customer reviews – it’s either they’re new or they have something to hide. Any way you look at it, you’d be taking a risk hiring them. 

3. Tactical approach

Most agencies will promise the high heavens to get your business. You’ll know how genuine they are when you start asking the ‘HOW’ questions. 


  • How do they plan to drive traffic to your business? 
  • How do they plan to generate the leads? 
  • What are the steps for generating ROI for your business after you sign up?

A great marketing agency must be ready to explain its marketing strategy. That would give you a lot of confidence that they can do what they’re promising. 

4. Who works on your account

From the outset, your marketing agency should be able to tell you who would be directly working on your account. 


Dealing with real people who are committed to working with your brand for a specific time will save you a lot of headaches in terms of support. 


That connects directly to the next point…

5. Communication pattern

A great marketing agency will be clear about its communication pattern and methods. Things like who exactly will be reaching out to you and when. 


It’s important to know when they will communicate their progress report and how. Is it through calls, email, Discord, Skype or some other method? You have to know.


You also need to know how frequently you should expect a progress report – daily or weekly. That way you know when things are going right or wrong. 


Now it’s up to you


Employing an e-commerce marketing agency may be the final piece of the jigsaw to grow your business. But you have to do your due diligence. 


According to marketing guru Neil Patel, choosing the right ecommerce marketing company can be the difference between failure and success. 


Ecommerce marketing is not a one-size-fits-all. You need a marketing agency that will work closely with your brand to get you amazing results. 


Find out how we can help.
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Advertising, Beauty Marketing, eCommerce

You’ve created top-notch beauty products and are ready to show them to the world, and you couldn’t be more excited about the impact they’re going to have on consumers. But how do you go about marketing them successfully?

Marketing (especially digital marketing!) can make or break your business, and it can be overwhelming trying to figure out the best tactics to use as well as the worst ones to avoid. 

Keep reading for a guide to beauty marketing that will help you promote your beauty brand while making it outshine the competition. 

Marketing for Beauty Businesses

Since the beginning of the pandemic, marketing has seen an even larger shift to online content. While in-person marketing tactics are still super useful, many of these tips highlight digital methods that will increase your sales in no time. 

When consumers think about buying something, they often go straight to the web and type in a question or specific item to be found. If you want your products to be considered, you’ll want to create engaging content that’s easy to find, offer insightful information, and build a sense of community that others want to be a part of. 

The Dos

There are so many marketing tactics that can help boost your beauty business to where you want it to be. Here’s a look at the things you should make an effort to tackle first. 

Use Social Media

Social media platforms like Instagram, Facebook, Pinterest, Twitter, and TikTok are essential for getting your beauty products seen by people all over the world.

Start with one or two platforms and begin cultivating a following by posting consistent high-quality images and videos of your products, giving your audience valuable information about why they should choose them. 

Create an Easy-to-Use Website

If you don’t already have a site where people can go to find out about your business and purchase your products, it’s time to build one

Web design for beauty companies is a key factor since so many people are purchasing their beauty products online these days. 

Make sure the website has detailed product descriptions, a contact page, and easy ways for customers to buy your items. The more engaging and visually pleasing your site is, the better!

Develop a Unique Brand

Let’s say you’re selling lipsticks. There are a lot of other lipsticks out there to choose from, so you need to tell consumers why they should choose you over your competition. This all starts with creating a unique brand.

How do your products stand out against others? What makes your company special? For example, maybe your products are all made of organic ingredients, or you donate a percentage of every purchase to an organization that’s important to you.

Look for things that make you unique from other beauty retailers, and highlight those things so customers are more likely to purchase from you. 

Include Testimonials

Consumers are much more likely to trust a product if they read reviews from real people telling them it’s great. 

When people leave positive reviews for your product or post on social media raving about one of your beauty items, take advantage of this! Post testimonials on your website and your own social media page so consumers can read and view them when doing their own research. 

Utilize Tiktok and Instagram Ads

TikTok is a social media app that has more than 500 million monthly active users. It allows users to create short videos with fun effects and then share them on the platform. TikTok is an excellent tool for beauty brands to advertise their products because it is a visual-based platform.

The TikTok app has become one of the best platforms for beauty brands to advertise their products. It’s a visual-based app, which means that it’s perfect for marketing makeup, skincare, and other beauty products.

Deploy Google Shopping Ads

Google Shopping Ads are a great way for beauty brands to increase their visibility and sales. They allow you to promote your products on Google Search and Google Product Listing Ads.



The Don’ts

While there are marketing strategies that help your business make its mark, there are also things to watch out for. Here are a handful of marketing points to avoid. 

Focus on Follower Counts Instead of Audience Relationships

If your beauty business is all about social media, it can be easy to get wrapped up in how many followers you have. But when you’re only focused on your follower count, you may be gaining more followers without those followers turning into buyers. 

People want to feel valued and like a real part of your beauty company’s community. One of the best ways to foster this sense of community is to make an effort to interact with users, whether that’s by liking their comments, responding to direct messages, etc. 

Underestimate the Power of Quality Content

With so much content out there vying for people’s attention, people want to spend their time reading and watching content that’s going to offer them something of value in return. 

Try to make any content you put out (blog posts, videos, social media live streams) as informative and engaging as possible. Give a tutorial, answer questions from followers, or create other educational content that draws consumers in and leads to them trusting your brand. 

Respond Negatively to Feedback

It can be difficult to know how to respond to negative feedback, whether it comes in the form of a negative social media comment, angry customer service call, or poor product review. 

Remember to always respond in a professional tone, as you’re representing not only yourself but your entire business. Work to give every customer a positive experience, but also remember not to take negative comments personally. 

Forget About SEO 

SEO, or search engine optimization, is a crucial part of any marketing strategy. If your website or blog posts don’t rank highly in a Google search, it’s going to be trickier for potential buyers to find your business. 

Optimize your content so that it contains the keywords necessary to show up in searches. If you’re unsure of how to get started with SEO, there are experienced and professional companies out there who are more than willing to help!

A Beauty Marketing Guide to Unstoppable Success

Don’t let beauty marketing leave you feeling stressed and uncertain. By following these marketing dos and don’ts, your business will flourish. 

Looking for assistance with your digital marketing strategy? We can help with everything from your website design to social media, Google Ads to email marketing. Reach out to us today to find out how to get started on your beauty business’s path to success. 

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eCommerce, Marketing, Supplement Marketing

The world is more focused on health and wellness than ever before. As of 2021, more than 57% of US adults took a health supplement in the past month. 

Marketing wellness products is all about figuring out who your target audience is and deciding the best way to reach them. It may be tempting to just put your health supplements out there and hope they gain traction, but having a marketing plan is a much better way to reach success. 

We’ve put together a guide full of ten tips for how to best market your wellness supplements so you can reach as wide of an audience as possible. 

1. Follow FDA Guidelines

The FDA has rules that need to be followed if you’re putting health supplements out on the market. Make sure you’re up to date on what you can and can’t say (for example, making it clear that your supplements aren’t meant to treat, prevent, diagnose, or cure diseases).

This will ensure everyone stays safe and your business stays thriving!

2. Put Time into Social Media Marketing, Google Ads, and Email Marketing

Much of the marketing content people see these days is online. To promote your wellness supplements most effectively, you’ll want to ensure you’re on social media

Create at least one or two accounts on platforms like Instagram, Facebook, Twitter, or TikTok and begin posting regularly. An online presence is crucial to success, so don’t brush social media aside, even if marketing on it is new to you. 

Don’t shy away from paid advertising on Google and also invest 

3. Prioritize Packaging and Labeling

When potential customers are wandering the aisles of stores, a visually appealing product is what catches their attention. And this all starts with putting extra thought into the packaging. 

When designing your label and packaging, choose colors and visuals that cause a second glance and are easy to read. You want buyers to know exactly what the product is after a quick look, but colorful or unique packaging can make them stick around to read the back, too.  

4. Create an Accessible Website

Your website should contain all of the information people might be looking for about your business or brand. This includes things like the ingredients of your supplements and detailed product descriptions, usage instructions, ways of purchasing the products, and contact information.

Also, make sure your website is easy to read and navigate on phones and is ADA compliant so it’s accessible to as many people as possible. 

5. Use Positive Reviews to Your Advantage

Speaking of websites, positive reviews and testimonials are great things to add to your website to make it really shine. 

People would rather listen to real buyers’ opinions on wellness supplements than the businesses’s, as these are seen as unbiased and authentic. Displaying positive reviews and comments on your website and social media pages is a powerful way of building trust among consumers and boosting sales. 

6. Emphasize Your Brand’s Uniqueness

While you may not like to think about it, there are many other health supplements out there. If you want people to choose yours own your competition, you need to show them why you’re the better pick. 

Think about what makes your brand different from all the others, whether it’s your special ingredients, bold aesthetic, or community outreach. Make an effort to tell consumers all about your business’s unique qualities so they remember you as the best choice. 

7. Offer Valuable Content

It isn’t enough to just post photos of your supplements with the caption, “Try these out today!” on social media pages. You need to capture people’s attention and make them glad they’re following your business. 

You can do this by giving people valuable information that they’ve been looking for (or better yet, they didn’t even know they needed!). There are tons of ways of providing informative content, like live streams Q&As, long-form blog articles, interviews with health and wellness professionals, or how-to videos with delicious recipes. 

The more engaging and informative content you create, the more people will trust your brand to provide them with the best health tips possible – including taking your wellness supplements. 

8. Give Away Samples and Discounts

When it comes to marketing supplements, one of the easiest ways is to offer people a sample of the real thing.

You can do this both in person by giving someone a couple supplements to try, Costco-sample style, or you can offer samples of new supplements that come with people’s purchases. 

It’s also a good idea to give out discounts to encourage people to purchase more supplements, whether the discounts are for new buyers, repeat buyers, or bulk orders. 

9. Highlight a Healthy Formula

If someone is purchasing supplements, it’s likely that they’re fairly health-focused. They care about putting the highest-quality ingredients in their bodies, and they expect you to care about this too. 

If your wellness supplements feature special health characteristics, such as being vegan, kosher, gluten-free, organic, or plant-based, make sure this information is super visible to attract people’s attention. For instance, if your supplements are sustainably sourced, this phrase should be not only in the website description but also highlighted on the packaging and labels as well. 

10. Collaborate with Other Health Industry Pros

Reach out to other health professionals that may be interested in carrying or promoting your wellness supplements. This could include spas, gyms, doctors’ offices, or even health and wellness influencers. 

With the right collaboration, not only can you potentially sell more, but you can get your product in front of a whole new audience while fostering a powerful professional relationship with your collaborator. 

A Guide to Marketing Wellness Supplements Successfully 

Great wellness supplements can make a positive difference in people’s lives. If you want your supplements to be seen and tried by as many people as possible, you’ll want to focus on building a dynamic marketing strategy. 

If you’re looking for help with your online marketing, contact Forge Digital Marketing today. Our professional and experienced team can lead you and your business to success. 

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eCommerce

The dietary supplement industry is expected to grow to over 128 billion dollars by 2028. There are so many companies producing dietary supplements and competing for customers. How can you make your company stand out? 

Coming up with new supplement marketing ideas is challenging when you’re trying to get ahead of your competitors instead of following their lead. We’re here with a few quick marketing tips that can help you out.

Read on to learn more.

Identify Your Target Audience

So who are your supplements for?

Many supplement business owners think that they should target everyone who works out or wants to pursue a healthier lifestyle, but this isn’t always the case. While casting a wide net can work, it may be best to specialize at first.

Targeted marketing is often more effective. Trying to attract everyone means that your marketing campaign can end up looking too generic.

So how do you choose a target audience? 

Try to choose a specific population within your overall target audience and start a marketing campaign that targets that population. Let’s use millennial women as an example. 

What do millennial women want from their supplements? What types of fitness and health content are they consuming? How can you highlight the benefits of your products as they relate to the needs of those women?

You may mention skin and hair benefits as well as muscle-building benefits. You’ll likely use different packaging and influencers (more on that later) for this specific campaign. 

Despite targeting a smaller audience, you may end up with more conversions. 

Set SMART Goals

Every marketing campaign starts with goals. What do you want to accomplish? 

SMART goals are best. SMART stands for:

  • Specific
  • Measurable
  • Achievable
  • Relevant or realistic 
  • Time-bound

These goals will help you stay on a path until you get the results that you want. If the path isn’t effective, you’ll be able to make adjustments because you’re tracking your goals (hence the measurable aspect).

An example of a bad goal is “get more customers.” An example of a SMART goal is more like “Gain 50 new customers in the month of October.”

You’ve given yourself a specific goal and a deadline, and you can track your progress with ease. Depending on your business, 50 new customers is a realistic goal. 

Create a Top-Notch Website

In 2022 (and beyond), very few businesses can get by without a solid website. Yes, some brick-and-mortar supplement businesses make it work through social media alone, but you’ll find that many customers won’t buy from you when they’re unable to get a feel for your products online.

If your business is online only, you should have more than just a storefront. An aesthetically pleasing and SEO-optimized site is a marketing tool.

Your site should be easy to navigate and responsive. It’s helpful to find opportunities to utilize good SEO practices. Many business owners do this via a business blog, but even having a strong landing page and strong product descriptions can make a big difference.

You could make your website on your own, but it’s best to have a professional help you out, especially when you’re first getting started.


Run Google Performance Max Campaigns [Previously Google Shopping]

Google Performance Max is a new paid advertising product that is designed to help businesses promote their products and services to potential customers. It is an advertising product that will be available in the Google Adwords platform.

The goal of this new advertising product is to help advertisers reach their customers in more relevant ways.

Our supplement clients are regularly experiencing between 2x-6x ROAS with this product.

Get on Social Media

Social media is your best friend when you’re marketing dietary supplements. It’s an affordable tool, and you know that you’ll reach a large portion of your target audience.

There are plenty of social media platforms to choose from, and you don’t necessarily have to use all of them. As a matter of fact, because not all target audiences are equally represented across platforms, it’s best to narrow your scope and choose wisely.

For example, millennials and gen z-ers are often on TikTok and Instagram, while gen x-ers and beyond tend to spend more time on Facebook. 

Make sure your brand voice and image is consistent across your platforms. You may want to work with a graphic designer to help you create content that’s aesthetically pleasing, and that matches your personal brand. 

Running a social media page isn’t always easy, especially if you’re trying to manage your entire business on your own. Having a team to help you with captions and content will allow you to post consistently without burning yourself out. 

Partner with Relevant Influencers

Influencer marketing might seem inaccessible for a newer supplement company, but if you choose wisely and work with a team who specializes in influencer marketing, this isn’t the case. You can connect with micro-influencers and major influencers alike (and both of them have their benefits).

Micro-influencers are influencers with audiences between 10,000 and 50,000. This may seem like a lot of followers, but in the grand scope of things, it’s not. 

Micro-influencers tend to be more affordable and some people find them more trustworthy. Standard influencers have larger followings so they can reach more people, but percentage-wise, they may have fewer conversions. 

Pick an influencer that makes sense for your brand. Using the example of millennial women again, it makes sense to choose a female millennial “gymfluencer.”

It would make sense to use a male bodybuilder or even a beauty guru because their target audiences are different. 

Make Sure Your Packaging Sells

Strong packaging can make a difference. Consider the things you seek out as a customer. Even if you know two products are equal, aren’t you inclined to pick the one with better packaging? 

Yes, you can sell fantastic products in boring packages, but you’re not giving yourself the best chance of success. All marketing strategies should include product packaging design and development. 

Start Crafting Your Supplement Marketing Strategy

Even if you have the best dietary supplements on the market, you need to make sure that your supplement marketing plan is up to par. Products rarely sell themselves.

Use these tips to start developing your marketing strategy so your business can thrive.

Are you looking for help with your marketing strategy? At Forge Digital Marketing, we have everything you need to create a winning campaign. Contact us so we can start working together on your project today.

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eCommerce

E-Commerce is larger than it has ever been, reaching almost $900 billion last year.

This means that over 10% of all retail was online. It has never been more important to focus on eCommerce marketing.

If you want to succeed, you need to market better than your competition. Here are 7 tips that will help you get ahead of everyone else.

1. Work Towards Your Goals

When you create your marketing strategy, you must keep your goals in mind. The purpose of making a marketing plan is to work towards those goals. They must be clear and measurable, and they need to be realistic in their scope.

The most successful marketing strategy you can use will depend on the goals you set. Having a clear and identifiable goal will also help to keep your team focused and engaged. You also reduce the chance of failure by setting goals that are achievable as part of a strategy.

This is true for any business, but for an eCommerce business, the stakes are even higher. The marketplace you’re in is full of competition, and new players enter the field all the time. Having the right goals and methods to reach them will keep your business agile.

2. The Power of Analytics

One of the best tools at your disposal is the analytics of your customer and visitors. This data can help you create a detailed persona that will inform every decision that you make. As an eCommerce company, every single customer that comes to your site will leave behind invaluable data.

Convert this data into actionable intelligence by putting the information to use. This will allow you to tailor messages, deals, advertisements and marketing campaigns better. Such detailed customer data also gives you an advantage over the non-eCommerce competition.

3. Customer Experience

Do you remember when you had an amazing customer experience? For most of us, it’s not something that occurs very often. One way to elevate your business and eCommerce marketing is to make sure you exceed the expectations of your customers.

Think of the time your customers spend on your site as a journey. With that in mind, make changes that enhance or expedite that journey. This is a real chance to provide customer service and tailor the entire experience.

You can even bring in analytical data to help you determine what your customers want. Find out where they linger, what they read, and how long they spend on each page. Create an experience that they will remember, and half of the work is done for you, they’ll start spreading the word for free.

4. Security and Peace of Mind

People want to feel safe when they are spending money or browsing online. There are a lot of threats out there, from malicious programs to scams. Be proud of how secure and well-built your site is, and display it so that everyone visiting knows.

Some of this comes down to perception. People are more comfortable on a site they feel is secure. This can mean adding a bit of polish to the page on top of providing good security. How a customer sees your site is central to how safe they feel visiting it.

When it comes to having a secure site, there’s no option if you want to be successful. Around 85% of online shoppers will avoid your website if it is not secure. This means that the money spent to get the certificate is well spent.

5. Provide Great Content

It is important that you have content that goes beyond selling items. Content can be relevant to your business, but it needs to provide your customers with value. This can be information or tips about what you sell or the services that you provide.

Developing content like this will help you exceed the expectations of your customers. The more people that come to your site for information, the more topical authority it will be given. This can help raise your SEO score, bringing you higher and higher up on the SERPs. (Search Engine Results Page)

Many marketers repeat the phrase, “Content is King.” Make sure that your website has a blog and that you post content on it. You can develop the content yourself, through a marketing agency, or via online content providers.

6. Technical Issues

No list of ecommerce marketing tips would be complete without discussing how websites are built and work. Technical issues like load times can be a deal breaker for many consumers. People who use the internet for commerce want pages to load fast, and they want good landing pages.

A landing page is where a person will end up if they click on a link to your website. You can make more than one and attach them to various links. They should show a customer what they want to buy, and they shouldn’t be cluttered.

The basic point is to make sure that all technical SEO elements of your website work. No dead links, no slow loading pages, and keep it as organized as possible. This way, customers will have a positive experience and be more apt to purchase something from your store.

7. Seamless Experience

The last thing any eCommerce company wants is a delay or snag in their sales funnel. You want leads to enter and customers to exit. To get this efficient experience for both your business and your customer, the website and sales experience need to be seamless.

Make sure that your website flows in a way that makes sense. Offer instant buy options, too many purchases are left in a cart.

Ecommerce Marketing

When it comes to eCommerce marketing, the goal is to make the sales process as efficient and effective as possible. Give your customers what they want, when they want it. Combine this with a good outreach and marketing campaign, and you will have success.

If you want to take your ecommerce marketing to the next level, contact us. We are here to help make your business the next rising star of the eCommerce market.

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eCommerce, Email Marketing, Influencer Marketing, Social Media

While you’ve been shopping online for years, you’ve never decided to sell anything on the Internet until now. Perhaps you’ve realized it’s time to invest in your own side hustle or full-fledged business. That’s why you’re interested in what it takes to sell kratom online. 

Kratom is used by so many Americans who’ve become grateful for this naturally occurring medicine. Kratom is consumed to relieve pain, boost your energy, or simply stay more focused. With all of these potential health benefits, it’s understandable that there’s now an online market for selling kratom. 

If you’re ready to start selling kratom online, you’ve come to the right article. Below is a complete guide to help you start your online business and maintain profits long-term. 

From inventory management to budgeting, you need to be prepared for this business endeavor. Keep reading to see how you can ensure that selling kratom online will be a successful endeavor. 

The Basics of Selling Kratom Online

People seek kratom for all kinds of reasons, which means it can be a great product to market online. In many cases, kratom is used as a way to help people recovering from opioid addiction. Others use kratom as a stimulant, such as coffee, giving them an energy boost and higher focus levels. 

While the United States Food and Drug Administration hasn’t approved any official kratom health benefits, many consumers still believe in it. Plus, it’s not a scheduled drug, meaning selling it online and even in some stores throughout the country is completely legal. 

You might want to start by researching where you’d source your kratom inventory. Be wise enough to do background research on any kratom provider. You don’t want to work with a company that sells low-quality products because then your customers wouldn’t be satisfied. 

Once you’ve found the kratom provider you trust, it’s time to build your online store. Optimizing this website is going to be crucial for your long-term profitability in selling kratom online. Your website, after all, will also be the foundation for all other digital marketing. 

Here are the marketing tactics we at Forge will use for marketing Kratom and botanical herbs online:

1. Search Engine Optimization
Use SEO to establish inbound organic traffic that can be retargeted by Programmatic Ads at a later date.
2. Email Marketing and Email Automation Flows
Use an offer pop up to begin collecting emails from the new organic traffic going to your website. Then set up the following flows to automate your customers getting to know your kratom business: Welcome/Nurture Sequence, Abandoned Cart, Browse Abandonment, Post Purchase and Customer Winback. Once these are established, also begin to send regular emails to your new list to offer helpful tips and tricks as well as timely promotions for holidays and social media holidays.
3. Programmatic Display Advertising
Forge offers a unique opportunity for kratom companies to advertise their products digitally and legally through our large display network of whitelisted publishers who will run your ads on their website. We can prospect new top of funnel customers with interest based targeting as well as retarget those who have visited your website once or more, in attempts to get them back and convert with an offer or deal. This is one of the only advertising solutions for kratom companies to advertise online today.
4. Social Media Organic Growth & Influencer Marketing
Social Media can be challenging for kratom brands so you need to make sure you’re not making medical claims about your products or even suggesting they are for sale intended for human consumption of any sort. This is against FDA regulations and can get your brand in trouble, let alone your pages shut down for Community Guidelines Violations. It’s best to stick with the seasoned pros to run top of funnel organic social media content for your kratom brand.
Influencers can promote your products as well but the same rules apply: no medical claims, no showing consumption of the products and as always, you must have them prominently state that their posts are #ad or #sponsored for FTC rules and regulations.

Let’s talk about some more ways to set up your kratom company for success marketing online.

Make Sure Your Website is Optimized for the Best User Experience

When online users visit the website where you sell kratom, you want to turn those visits into sales. For that reason, it’s critical that you optimize that website specifically for sales conversions. 

That means, for one thing, you need a strong visual appeal throughout the website. Content needs to be readily accessible and arranged in a way that is easy to navigate. Everything from the color scheme to the tone of voice you use in the messages should be cohesive and unique to your brand. 

In addition, don’t underestimate the power of search engine optimization (SEO). SEO content makes use of keywords and phrases throughout the website. These words and phrases are what online users might look for on search engines such as Google or Yahoo!

While proper SEO strategies can be in-depth, these efforts will be worthwhile for your kratom business in the long run. It’s your best chance of getting found online when people are looking to buy kratom. For more specific digital design guidance, take a look at this article outlining tips for website optimization

Learn as Much as You Can About Running a Successful eCommerce Business

With so many competing eCommerce websites these days, it can be hard to stand out ahead of your market competition. Nonetheless, investing in your marketing and business will give you the best chance of financial success when selling kratom. 

After all, the eCommerce industry continues to grow and expand. Studies show that the market size will be worth over $6 trillion by the year 2024. 

That’s why you should spend as much time as you can learning about what it takes to optimize an eCommerce platform. For instance, have you researched what ways you can market your kratom products? Do you know what consumers are looking for when it comes to buying kratom online?

In addition, don’t be afraid to work with experts on this matter. Hiring third-party marketing agencies might be just the ticket to skyrocketing your online kratom business. 

You Can Use Social Media for Promotion, But Be Cautious

Another way to help your kratom online store succeed is by using social media marketing. Be careful, though. Selling kratom directly through some social media platforms can get your profile taken down. 

It’s essential that you research the posting guidelines of each social media platform you plan to market your kratom on. Some platforms, such as Instagram or Facebook, might be stricter than others. 

The wisest way to get around some of these guidelines on the stricter platforms is by not advertising that you’re selling kratom directly. Sure, you can include your eCommerce link in the profile of your Instagram, for example. When you post content about kratom, though, make it educational instead of sales-y. 

You can create an entire social media campaign about what a kratom supplement is and how it might be used. Again, be careful not to make any direct medical claims about its benefits without having reliable studies to cite. Overall, social media can be a great way for consumers to know that you’re all about kratom – as long as you don’t get yourself banned in the process.


Remember That Any Marketing Plan Should Be Ongoing

The last important thing to remember when it comes to selling kratom online is that the more work you put in, the more likely you are to succeed. It’s going to be up to you whether you want your kratom eCommerce store to be just a side hustle or your full-time income. 

Again, that’s why it can be so wise to work with third-party professionals. They can guide you on this eCommerce journey and help you sustain those profit margins.

Start Selling Kratom Online in No Time

If you think you need expert marketing guidance to make the most of your new eCommerce kratom business, look no further. We prioritize helping people establish their brand and succeed at selling their online products or services. 

For that reason, we hope you reach out to our team of expert marketing professionals. We can help you sell kratom online in an efficient, organized, and profitable way. Start by learning more about how an eCommerce-specific marketing agency could be just what you’re looking for.   

  
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eCommerce

Over 95% of people who visit your online CBD store’s website aren’t ready to make a purchase. Meanwhile, lead-nurturing can help you generate 50% more leads at a 33% of the cost. Unfortunately, 65% of businesses feel unable to generate leads in the first place.

With help from an eCommerce marketing agency, you don’t have to worry about falling behind. Instead, you can get ahead of the competition to generate more CBD sales than ever before.

Not sure if you need to hire a cannabis marketing agency? Read on to discover the top reasons you need help from an agency today.

Generating Brand Awareness

The global cannabidiol market reached $5.18 billion in 2021 and could increase by a CAGR of 16.8% by 2022. With the ever-growing number of CBD businesses across the country, you might struggle to stand out. Hiring a cannabis marketing agency can help your business generate brand awareness. 

If consumers aren’t aware your online CBD store exists, they won’t shop from your store. Instead, they’ll turn to your competitors.

An experienced CBD marketing agency can help you develop an omnichannel marketing strategy. Your brand can appear at different touchpoints online to increase brand visibility. As people view your brand online, they’ll become more aware of your business.

In time, they’ll begin associating your brand with cannabis and CBD. The next time they want to buy CBD products, they’ll recall seeing your brand online.

There are different digital marketing strategies a CBD marketing agency can use to help you gain brand visibility. First, however, they’ll need to develop your brand. A distinct brand will help your business stand out within an oversaturated industry.

Your brand guidelines will include your:

  • Mission and vision statements
  • Logo
  • Personality
  • Voice and tone
  • Color palette
  • Font styles
  • Imagery styles

Maintaining a consistent visual brand across all marketing channels will help brand awareness turn into brand recognition. 

As more people begin recognizing your brand at a glance, you can start attracting more people to your CBD products and online store.

Rank Ahead of Competitors

As part of your overall digital marketing strategy, your eCommerce marketing agency can develop your content marketing and CBD SEO strategies. 

Content marketing will help you demonstrate your experience and expertise within the CBD industry. Consumers will begin recognizing you as a helpful, informative resource. When they want to learn more about cannabis and CBD, they’ll turn to your brand and website.

In time, you could become a thought leader, allowing you to gain brand credibility. Consumers will feel able to trust your brand enough to start shopping from your brand.

In order to make sure people find your content, your CBD marketing agency can use search engine optimization (SEO). SEO will ensure consumers find your online CBD store when they search for information about CBD. Your content’s rankings on search engine result pages (SERPs) will rise as a result.

Ranking at the top of SERPs will ensure your brand appears ahead of competitors. Consumers will again feel more inclined to trust your brand if you appear at the top of the page.

Attract Website Visitors

Digital marketing strategies like SEO, pay-per-click (PPC) advertising, and social media marketing can help you generate more website traffic. As more people visit your online CBD store, you could generate more CBD sales, too. 

In fact, about 70% of experiences online start with a search. Unfortunately, fewer than 1% of Google users check results on the second page. If your site doesn’t appear on the first SERP, people aren’t finding your website when searching for CBD products.

Meanwhile, over 50% of all web traffic comes from organic searches. 

Without digital marketing strategies like CBD SEO, you could fail to attract new shoppers to your website. Instead, consider hiring a cannabis marketing agency. They can apply the latest tactics to boost your rankings. 

Then, you can appear at the top of search engine result pages to ensure potential customers find your online CBD store first. 

Design Eye-Catching Ads

Your CBD marketing agency can also develop your CBD advertising strategy. For example, they can use Programmatic Display Ads and Retargeting ads to reach new audiences that are whitelisted for CBD

An experienced advertising agency can also develop your social media ads using platforms like Facebook Ads. 

Using both Google and Facebook Ads will allow you to gain more brand visibility, awareness, and website traffic. When someone clicks on your ad, they can reach a landing page on your website. A dedicated, sales-oriented website could help you generate more CBD sales. 

Leverage Experience and Expertise

If you lack experience with digital marketing strategies like SEO and PPC, don’t try to develop your campaigns alone. Otherwise, you could waste valuable time and money. 

For example, you might use blackhat SEO tactics that will cause Google to blacklist your website. As a result, consumers won’t find your online CBD store. 

Using the wrong tactics when developing your PPC campaigns could cause you to blow through your budget, too. Each time someone clicks on your ads, you’ll pay a fee. If you’re not generating sales, your ROI won’t improve.

Working with a CBD marketing agency will allow you to leverage the company’s years of experience and expertise. With their help, you can avoid making costly mistakes. 

Keep Track of Trends

New SEO and social media marketing trends pop up every few months. If you fall behind these trends, your SEO rankings might drop. Your social media content might not align with the latest algorithm updates, either.

Working with a cannabis marketing agency will ensure you never fall behind the latest trends. 

Understand Laws and Regulations

Cannabis laws and regulations change constantly as well. Make sure you hire an agency that’s up-to-date with the latest laws. If you’re not in compliance, your ads and marketing materials might not appear in front of consumers. 

The right agency will ensure you don’t waste time and money. Instead, they can help you promote your CBD products, ensuring a stronger ROI.

Boost Business: Hire an eCommerce Marketing Agency Today

Make sure potential customers are finding your online CBD store! Consider hiring an eCommerce marketing agency this year. With help, you can attract new customers, boost CBD sales, and set your business up for success.

Searching for the right CBD marketing agency? We’re happy to help.

Contact us today to discuss your marketing goals.

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eCommerce, Email Marketing, Influencer Marketing

CBD is big business, growing by an annual rate of over 21% in the United States. With so many players popping up in the industry, it can be tough to stand out from the crowd.

With a saturated market and strict restrictions on advertising online, it’s important to sort through your options when it comes to CBD marketing. You need to be strategic to ensure you’re getting in front of the right people with the right message.

Here are five of the best ways to market your CBD brand and ensure that you’re getting noticed by consumers.

1. Work with Affiliates and Influencers

Affiliates and influencers are a great way to get your brand in front of new people. When working with affiliates, provide them with high-quality images and content that they can use to promote your products. You’ll also want to consider offering them high commissions on sales or leads generated, so they have an incentive to sell your products over your competitors.

When working with influencers, be sure to choose those who align with your brand values. You’ll want to send them product samples and give them plenty of information about your products so they can create accurate posts. Be sure to monitor their posts closely to ensure they are representing your brand well.

For both parties, you want to guide them on any regulations with regards to posting CBD content to protect both your brand and their accounts.

2. Use Organic Social Media Content

Social media is an effective marketing tool that may help you reach a large number of people in a short time period. The guidelines for advertising CBD on social media are strict, so check the platform’s rules before you start posting. As of right now, most platforms will allow you to advertise topical CBD products, but any ingestible is strictly prohibited.

Make sure to post engaging content that will capture people’s attention and use hashtags to get discovered by new users. Each post should have a strong call-to-action (CTA) so that the audience is encouraged to visit your website, join your email list or take some other worthwhile action.

3. Write Informative Blog Posts

One of the best ways to educate people about your products is to write informative blog posts. Cover topics like how to use CBD, the benefits of CBD, or interesting case studies. This will help build trust with potential customers and show that you’re an expert in your field.

Make sure to do keyword research and implement other cannabis SEO tactics to get your content ranking well in the search engines. CBD SEO involves optimizing your website and content for relevant keywords so that people can find you when they’re searching online. Use these keywords in your title tags, meta description, and throughout your content.

4. Invest in PPC Advertising

PPC, or pay-per-click, advertising, is a great way to get your brand in front of potential customers who are already interested in CBD products. You can target specific keywords and demographics with your ads to ensure that you’re reaching the right people.

As of right now, all CBD advertising is strictly restricted by Google. There are other advertising networks that will work with CBD businesses, so do your research. You should still be able to participate in display advertising and other PPC advertising once you stay within the network guidelines.

5. Email Marketing

Email marketing is a great way to keep in touch with your customers and build relationships over time. You can send out updates about new products, special offers, or helpful blog posts. You can also segment your list so that you’re only sending relevant information to those who are interested.

Make sure to get people’s permission before adding them to your list, and always give them the option to unsubscribe. Be sure to comply with all anti-spam laws in your country or region.

How to Advertise CBD Online

Knowing the regulations in your region will be critical for advertising CBD online. The laws are constantly changing, so it’s important to stay up-to-date. You should also have a clear understanding of your target market and what platforms they’re using.

When advertising your CBD brand, make sure to promote the health benefits of CBD without selling it as a cure-all. Don’t make any medical claims that can be held up to scrutiny. Instead, use customer testimonials and other user-generated content to promote your brand.

Once you know the rules, you can start creating engaging content that will help you reach a larger audience. Be sure to use strong calls-to-action and track your results so that you can continue to improve your campaign over time.

Can a CBD Marketing Agency Help?

If you don’t have the time or resources to handle your CBD marketing in-house, consider working with a CBD marketing agency. A good agency will have experience with the ever-changing regulations and be up-to-date on the latest trends. They can also help create content, manage paid advertising campaigns, and track results.

CBD Marketing Services from Forge Digital Marketing

At Forge Digital Marketing, we offer a wide range of CBD marketing services to help you reach your target audience. Our team has years of experience in the industry and knows how to compliantly promote your brand. We can help with everything from SEO to email marketing to social media management.

We know what it takes to market your CBD business in this ever-evolving climate as we already rank for a large number of CBD keywords and can help you to do the same.

Check out our services here and get in touch with us today to craft your CBD SEO strategy online.

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