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Branding, eCommerce, SEO, Social Media

The Instagram algorithm is constantly evolving, and the trends are changing. Ensuring your Instagram stories, reels, feed posts, and carousels are shared at the optimal times for engagement is a critical aspect of your social media strategy. When your content appears on your target audience’s feed at the moment they’re most active, it significantly enhances its chances of success and engagement.

This article serves as a comprehensive guide, illuminating the crucial aspect of the best time to post on Instagram. Optimal timing not only amplifies post visibility, a crucial factor for businesses and individuals seeking audience expansion but also cultivates higher user engagement, nurturing a deeper bond between the poster and their enthusiastic followers.

Let’s get started. 

Unlocking Peak Engagement Moments – The Best Time To Post On Instagram

Numerous studies have been conducted to determine the best time to post on Instagram, with varying degrees of success. The best time to post on Instagram typically falls between 7 a.m. and 8 a.m. on weekdays, as indicated by an analysis of over 5 million Instagram posts. Posts shared during these hours tend to receive the highest engagement rates. This trend can be attributed to the habit of Instagram users checking their phones upon waking up or browsing the app during their morning commute.

Moreover, HubSpot and Mention’s study examined more than 37 million Instagram posts, they discovered that… 

  • With an average engagement rate of 7.33%, 8 PM is generally the best time to post on Instagram.

  • 7 PM is the second-best time to post, with an average interaction rate of 7.1% on Instagram.

Here is what Forge Digital Marketing’s Client’s Instagram analytics look like when we get the most views on an Instagram post. 

Forge's Client Instagram Analytics

Different studies that show the timing of posting on Instagram include:

 

      Hubspot & Mention 

              8 P.M. 

      Hootsuite 

            11 A.M.

    Social Pilot 

        6 A.M. – 11 A.M.

    Sprout Social 

        9 A.M. – 1 P.M.

 

However, the times that are not better to post are:  

  • 8 A.M. is generally the worst time to post on Instagram because it has the lowest average interaction rate (<5.9%).

  • 7 A.M. – 9 A.M.  is the second worst time to post on social media platforms like Instagram.

The Best Days To Post On Instagram 

The Best Days To Post On Instagram

 

Sharing content on Instagram during weekdays is generally a solid choice. However, Mondays and Fridays stand out as particularly favorable for engagement. On the other hand, weekends, especially Saturdays and Sundays, tend to yield lower engagement compared to weekdays.

Is Posting Time on Instagram Truly Significant?

In brief: Yes, it matters, but it’s not the sole factor.

Sharing content at your optimized posting time on Instagram (we’ll delve into that later) enhances the chances of your followers noticing and interacting with your posts.

Why? Because your audience is actively browsing their feeds during that time, making them more inclined to engage by commenting, saving, liking, or sharing.

Moreover, engagement plays a crucial role in Instagram’s algorithm. The higher the engagement your post garners, the likelier it is to be showcased to other users.

Nevertheless, maintaining consistency and crafting compelling content is equally crucial. If your posts fail to resonate, the timing of your posting won’t have a significant impact.

Important Factors to Look For Best Post Times on Instagram

 

best time to post reels

 

1) Day of the Week

Instagram engagement fluctuates depending on the day of the week. For instance, despite the early hours, 5 AM can witness notable activity due to individuals habitually checking their phones for messages upon waking, especially on weekdays. Conversely, Mondays might experience lower engagement as people prioritize kickstarting their week and have limited time for Instagram amid morning routines.

2) Breaks in the Workday

Many individuals browse Instagram during their work breaks, notably during lunchtime. Moreover, as focus wanes in the late afternoon, there’s a tendency for attention to shift towards Instagram.

3) Leverage Time Zones

When your audience spans various regions, fixed posting times become less crucial. However, for a localized audience, aligning with their time zone is essential for maximizing engagement. Timing posts to coincide with the waking hours of your primary audience ensures optimal visibility and interaction.

4) Tailor Your Posting Schedule to Your Unique Audience

While following general posting guidelines can be helpful, it’s crucial to recognize that if your audience differs from the norm, those recommended posting times might not apply to your account.

If you’re managing a Business Instagram account (which every business and influencer should have), you have access to Instagram Insights. By navigating to the Followers section of Instagram Insights, you’ll uncover valuable information about when your specific audience is most active on the platform. It’s logical to align your posting strategy with these insights.

Additionally, some social media management platforms provide data on the online activity patterns of your Instagram audience.

5) Consistency Matters: How Often to Post on Instagram

Maintaining a consistent posting schedule is vital for keeping your Instagram account engaging and relevant. This could mean posting anywhere from once to thrice daily. While sharing diverse types of content, ensure your focus isn’t solely on sales pitches. Prioritize quality over quantity, though.

6) Industry-Specific Posting Times

Adding to the complexity, the optimal times for posting will vary depending on your industry. Here’s a glimpse of the diverse preferences observed across different sectors:

  • For Media Companies: Post on Instagram on Fridays from 3 PM to 6 PM, and 9 PM to 12 AM.
  • For Ecommerce Companies: Post on Instagram on Saturdays from 9 PM to 12 PM.
  • For Educational Organizations: Post on Instagram on Mondays from 9 PM to 12 AM.
  • For Healthcare Companies: Post on Instagram on Saturdays from 6 PM to 9 PM.
  • For Electronics Organizations: Post on Instagram on Thursdays from 3 PM to 6 PM.
  • For IT Companies: Post on Instagram on Saturdays from 6 PM to 9 PM.
  • For Transportation Companies: Post on Instagram on Saturdays from 9 AM to 12 PM.

 

What Is The Importance Of Posting On Instagram?

Posting on Instagram can serve some important factors that can enhance your reach and create your brand. Some are for your professional use, and some are personal as well. Some important factors include:

  • Visual Storytelling: Instagram is a visual-focused platform where users may use photos and videos to express narratives. Regular posting allows people and companies to visually engage their audience, convey their stories, and exhibit creativity.

  • Brand awareness and presence: Through consistent posting, businesses build and preserve a strong brand presence on the platform. Providing followers with frequent updates strengthens the company’s identity and aids in increasing brand recognition.

  • Community Building: Instagram uses direct messaging, comments, and likes to create a community. Frequent postings promote conversation and involvement, which aids in establishing a foundation of devoted and engaged followers. Getting back to messages and comments can help cement these relationships even further.

  • Marketing and Promotion: Instagram may be a very effective social media marketing tool for businesses. Posting information about goods, services, sales, and events encourages potential clients to take action and reaches a larger audience.

  • Showcasing Expertise: Instagram provides a place to showcase knowledge, talents, and passions through posts, stories, and reels, whether you’re a corporation exhibiting competence in a particular industry or an individual sharing personal interests.

  • Drive Traffic: Instagram provides a place to showcase knowledge, talents, and passions through posts, stories, and reels, whether you’re a corporation exhibiting competence in a specific industry or an individual sharing personal interests.

How Do You Post At The Right Time On Instagram? 

Knowing the right time to post on Instagram is not enough; you have to post it. However, when you are busy with all the other tasks, you might forget to post. In such scenarios, using the right tools will keep you ahead of time. 

  • Analyze data and update strategies accordingly: An essential analytics tool that offers information on audience demographics, activity trends, and post-performance is Instagram Insights. You may strategically schedule posts for maximum visibility and engagement by determining the peak hours of your followers’ activity. By using a data-driven strategy, you can guarantee that your content perfectly mirrors the online activities of your audience, which will increase the value of your Instagram presence.

  • Use Scheduling Tools: For Instagram posts, extensive planning and scheduling are made possible by third-party applications. A feature that guarantees your material goes live at the appointed time without human interaction, which is available in several of these tools. It expedites the publishing procedure while preserving the efficacy and integrity of your social media marketing strategy.

  • Take professional Help: When attempting to navigate the complexities of digital marketing, it is advisable to seek professional assistance. Forge Digital Marketing, a respectable company renowned for its proficiency in the digital marketing industry, provides the best Instagram marketing techniques. Our best time to post on Instagram is 3 p.m.

Here’s your guide to boost high-performing Instagram posts:

  1. Embrace Instagram’s new features: Instagram loves to highlight its latest additions like Stories and Reels, so leveraging these can expose your content to fresh audiences.

  2. Experiment with post formats: Regularly trying out different content types helps you understand what resonates with your audience and allows for content repurposing.

  3. Craft compelling captions: HubSpot’s insightful report revealed that captions either extremely long (over 2,000 characters) or very short (less than 20) tend to perform best. Incorporating emojis also boosts engagement.

  4. Harness the power of hashtags: Research indicates that posts with hashtags receive greater engagement. Utilize Hashtag Manager for seamless hashtag integration into your captions or comments.

  5. Foster genuine engagement: Instead of relying on Instagram algorithm shortcuts, focus on building authentic connections with your followers. Engage by responding to comments and messages, sharing their mentions of you, and interacting with their content.

  6. Analyze for insights: Utilize Instagram Insights and Buffer’s analytics to identify your most engaging posts quickly. This data helps refine your strategy and optimize future content.

Read more: Tiktok Vs Instagram: Which Is Better For Your Brand?

Create an Impact with Timed Instagram Posts! 

 

eCommerce website design example

 

Knowing the best time and best hours to post on Instagram is essential if you are willing to convert the best audience into reputed customers and followers for your brand. Consider some of the best timing provided and create your analysis for a unique and personalized strategy for better timing. 

But, you may always choose to work with some of the top digital marketing companies, such as Forge Digital Marketing services, that help to grow online brands related to health, nutrition, fitness, eCommerce, fashion, and many more. Our tailored approach combines data mining and analytics with creative strategies, driving sales growth and maximizing online revenue. With a modern remote team, we offer full-suite agency services at boutique pricing, ensuring cost-effective solutions for our clients. Make sure your posts get posted at the optimum and best time to post on Instagram by collaborating with us and staying worry-free! 

Frequently Asked Questions

1) Does Instagram have a limit on posting?

Instagram essentially doesn’t impose a post limit, allowing users to share content as they see fit for their audience. However, there are restrictions on account activity. Instagram restricts daily actions such as following and unfollowing to 200, likes to 1000 (with occasional warnings for fewer likes), and comments to around 180-200. Repeatedly using the same comment may trigger dissatisfaction from Instagram.

2) When is the best time to post reels on Instagram? 

For optimal engagement, consider these peak times for posting Instagram Reels: Mondays at 6 AM, 10 AM, and 10 PM; post on Instagram on Tuesdays at 2 AM, 4 AM, and 9 AM; post on Instagram on Wednesdays at 7 AM, 8 AM, and 11 PM; Thursdays at 9 AM, 12 AM, and 7 PM; Fridays at 5 AM, 1 PM, and 3 PM; Saturdays at 11 AM, 7 PM, and 8 PM; and Sundays at 7 AM, 8 AM, and 4 PM.

3) Should I post daily on Instagram?

Consistency is key on Instagram, but unlike Twitter, excessive posting can overwhelm your audience. Establishing a regular posting schedule is more critical than specific posting times. It’s advisable to aim for at least one post per day, although some brands may post up to 30 times daily. The goal is to ensure your followers encounter several of your posts each day.

4) Is Monday a less favorable time for Instagram posts? 

Instagram engagement can vary, even at the same time of day on different days of the week. People tend to check Instagram more frequently early in the mornings from Monday to Friday compared to weekends. However, Mondays may experience lower engagement as individuals are often preoccupied with starting their week, leaving less time for browsing Instagram before work.

5) When to Avoid Posting on Instagram?

Our research indicates that Saturday ranks as the least engaging day of the week for Instagram posts.

6) What’s the Least Favorable Time to Share Reels on Instagram?

After scrutinizing more than 1 million Reels, it’s clear that Monday at 1 AM is the worst time to post Instagram Reels.

7) Which is the worst day to post on Instagram?

Sunday typically emerges as the worst day to post on Instagram, and the explanation is straightforward: people simply aren’t as active on their devices compared to other days.

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CRO, eCommerce

When the term “ecommerce” dances across your mind, who steals the spotlight? Undoubtedly, it’s Amazon—the juggernaut of ecommerce! Picture this: Jeff Bezos, in the early days, pondering the pivotal question—how do we catapult our ROI to unprecedented heights? In a blaze of strategic brilliance, Amazon gave a revolution with their game-changing boosting Ecommerce ROI strategies. In 2022, Amazon achieved a global net sales revenue of almost 514 billion U.S. dollars. It marks a testament to the profound impact strategic shifts can have.

Now, here’s the thrilling part—you don’t need to be the next ‘Amazon’ or ‘Flipkart’ to bask in the glory of success. Whether you’re a plucky startup or a seasoned eCommerce enthusiast, a treasure trove of ROI-elevating strategies awaits your exploration.

In this all-encompassing guide, we’re pulling back the curtains on the art of boosting ecommerce ROI, unraveling the metrics of success, and guiding you on a journey to scale your efforts sky-high. Ready to elevate your e-commerce game? Buckle up for an adventure where success knows no limits!

Ecommerce ROI: What is it?

For any e-commerce venture, monitoring return on investment (ROI) is essential for success. The goal is to generate more revenue than the amount spent on marketing and advertising, resulting in a positive ROI. A positive return, signified by anything over 100%, indicates profitability, while anything below 100% represents a loss.

Consider ROI as a litmus test to gauge the efficacy of your marketing endeavors. The funds allocated to marketing and advertising are investments with the expectation of yielding a profit. A higher ROI translates to a broader profit margin.

Illustrating this concept with a non-Ecommerce example, let’s envision a cake bakery. $100 is spent on packaging, a shop window display, and local newspaper ads. By the day’s end, cake sales total $500, resulting in a profit that is four times the initial investment. The calculated ROI in this scenario is an impressive 400%.

Applying this principle to your ecommerce business involves tracking expenditures on marketing, product development, customer service, and other areas, and comparing these costs to the resulting revenue.

How to Calculate Return on Investment (ROI) for Ecommerce?

To determine ecommerce ROI, begin by deducting your marketing expenses from your net profit, which represents total revenue after expenses. Then, divide the outcome by the total marketing expenses figure. To express this as a percentage, multiply the result by 100. The following formula is as follows:

ROI (%)=(Net Profit – Marketing Expenses)/(Marketing Expenses)×100

ROI eCommerce Marketing: 5 Essential Steps

In the fast-paced and competitive world of eCommerce, Return on Investment (ROI) is a critical metric that directly impacts the success of your marketing efforts. Achieving a high ROI requires a strategic and well-thought-out approach. Here are five essential steps to enhance your eCommerce marketing ROI:

1. Understand your Buyer Persona

The foundation of any successful eCommerce marketing strategy lies in a deep understanding of your target audience. By creating detailed buyer personas, you gain insights into the preferences, behaviors, and pain points of your potential customers. This knowledge allows you to tailor your marketing messages, promotions, and product offerings to resonate with your audience effectively. A well-defined buyer persona helps allocate resources efficiently, ensuring your marketing efforts reach the right people and drive meaningful engagement.

2. Implement an SEO Strategy

Search Engine Optimization (SEO) is a cornerstone of successful eCommerce marketing. A robust SEO strategy ensures that your online store is easily discoverable by search engines, driving organic traffic and enhancing your visibility. Keyword research, on-page optimization, and quality content creation are crucial components of an effective SEO strategy. By appearing prominently in search engine results, you increase the likelihood of attracting qualified leads who are actively seeking the products or services you offer. This not only improves your conversion rates but also contributes to a higher ROI.

3. Optimize Website Performance

A user-friendly website is essential for converting visitors into customers. Optimize your website’s performance by focusing on factors such as page load speed, mobile responsiveness, and intuitive navigation. Slow-loading pages or a cumbersome checkout process can lead to high bounce rates and abandoned carts, negatively impacting your ROI. Regularly assess and improve the user experience to create a positive impression, encourage repeat visits, and build customer loyalty. Investing in a responsive design and streamlined user interface contributes to a more efficient sales funnel and, ultimately, a better ROI.

4. Offer Intelligent Product Recommendations

Personalization is a key driver of eCommerce success, and intelligent product recommendations play a crucial role in enhancing customer experience and boosting eCommerce ROI. Leverage data analytics and machine learning algorithms to understand customer behavior, preferences, and purchase history. Use this information to provide personalized product recommendations, upselling, and cross-selling relevant items. By tailoring suggestions to individual customer needs, you not only increase the likelihood of conversion but also enhance customer satisfaction, fostering loyalty and repeat business.

5. Develop a Best-of-Breed Tech Stack

A technologically advanced and integrated ecosystem is fundamental to maximizing your eCommerce marketing ROI. Invest in a best-of-breed tech stack that includes tools for customer relationship management (CRM), email marketing, analytics, and automation. Integration between these tools streamlines processes, enables data-driven decision-making, and enhances overall efficiency. An optimized tech stack empowers you to track and measure the performance of your marketing campaigns, identify areas for improvement, and make informed adjustments to increase ROI.

What is a Good ROI for eCommerce?

The ideal return on investment (ROI) for ecommerce can vary based on factors such as industry, business model, and specific goals. However, a good ROI for ecommerce is generally considered to be at least 5:1 or 500%. In other words, for every dollar invested in your ecommerce activities, you should aim to generate at least $5 in revenue.

It’s important to note that what constitutes a “good” ROI can differ among businesses. Some industries may naturally have higher or lower average ROIs. Additionally, the stage of your business, the efficiency of your marketing strategies, and the competitiveness of your market to increase sales can all influence the perceived adequacy of your ROI.

To assess and determine a good ROI for your e-commerce business, it’s crucial to set clear goals, track performance metrics, and regularly evaluate the effectiveness of your marketing and investment strategies. Benchmarking against industry standards and continuously optimizing your efforts can help you achieve and maintain a satisfactory ROI.

How to Enhance Performance in Your E-commerce Campaigns? 
ecommerce ROI

1) Practice Search Engine Optimization

SEO plays an important role in driving traffic and to take data-driven decisions for your website. Contrary to popular belief, mastering basic SEO is not a complex task. To enhance the search engine ranking of your e-commerce site, follow these steps:

  1. Conduct Keyword Research: Begin by identifying the search terms your potential customers use. The objective is to discover relevant keywords with a high search volume and relatively low competition.

  2. Target Relevant Keywords: Once you have compiled your list of keywords, seamlessly integrate them into your site. Start with product descriptions, page titles, blog posts, and meta descriptions.

  3. Optimize On-Page Elements and Website Structure: While keywords are essential, effective SEO extends beyond them. Ensure your website is user-friendly with a clear and logical structure. Optimize images, use header tags appropriately, and create URLs that accurately reflect your page content.

  4. Enrich Your Website with SEO-Focused Content: Beyond the traditional aspects, create value-driven content such as blogs and guides. This not only provides value to your customers but also aids in ranking for various keywords.

Read more: What is International SEO? 

2) Start Paid Advertising

Now, let’s delve into a strategy that acts as high-octane fuel for boosting ecommerce ROI: paid advertising. While SEO is undeniably crucial for sustained success, paid advertising catalyzes swift victories, establishing a presence, and expanding your audience outreach.

Imagine Pay-Per-Click (PPC) campaigns as the express elevator propelling you to the zenith of search results. Unlike SEO, a gradual ascent up the search engine rankings, PPC places you directly in front of potential customers almost instantaneously.

  1. Choose the Right Platforms: Every platform caters to a distinct user base. Understand your target audience and opt for platforms frequented by them.

  2. Refine Your Targeting: Dive deep into audience targeting. Go beyond demographics and consider factors such as interests, behavior, and purchase intent.

  3. Craft Compelling Ad Copy: Given the fierce competition for attention, make your ads irresistible with clear, engaging copy that directly addresses your audience’s needs.

  4. Optimize Your Landing Pages: Ensure your landing pages deliver on the promises made in your ads and offer a seamless path to purchase.

  5. Test and Optimize: The journey doesn’t end after launching your campaign. Conduct A/B tests on various elements, analyze results, and fine-tune your campaign for improved performance.

3) Use Email Marketing

Instead of broadcasting your products to the vast expanse of the world through paid ads, consider delivering personalized messages directly to the inboxes of engaged customers. When executed thoughtfully, email marketing proves highly effective in enhancing e-commerce ROI.

Well-crafted email marketing campaigns play a pivotal role in guiding potential customers through the sales journey, steering them toward a purchase. Nurturing emails frequently constitutes an integral component of a comprehensive sales funnel, strategically designed for direct conversions.

4) Follow Ecommerce Social Media Strategies

Eager to leverage the potential of social media? Explore these proven strategies:

  1. Organic Content: Capture your audience’s attention with compelling content that narrates your brand story, showcases products, and adds value.

  2. Community Interaction & Groups: Establish a two-way connection with your audience by answering questions and actively participating in discussions. Cultivate a community that feels closely connected to your brand.

  3. Social Media Advertising: Amplify your reach through sponsored posts and ads. Utilize advanced targeting options to precisely reach your ideal customer base.

  4. Influencer Partnerships: Forge collaborations with influencers aligned with your brand to tap into their dedicated audience and expand your reach.

Read more: TikTok vs. Instagram: Which is Better for Your Brand?

5) Measure Ecommerce Key Performance Indicators (KPIs)

  1. Conversion Rate: Gauge the percentage of visitors who complete a purchase on your website.

  2. Customer Acquisition Cost (CAC): Understand the expense incurred to acquire a new customer, revealing the cost of your marketing efforts to attract fresh buyers.

  3. Average Order Value (AOV): Determine the average amount a customer spends when placing an order on your site.

  4. Cart Abandonment Rate: Track the percentage of shoppers who add items to their cart but do not follow through with the purchase.

  5. Customer Lifetime Value (CLV): Predict the revenue a customer is expected to generate throughout their lifetime.

  6. Website Traffic: Monitor the number of visitors to your website, categorized by types such as organic, paid, direct, etc.

  7. Customer Retention Rate: Assess the percentage of customers who continue making purchases from your site over a specific period.

  8. Email Open and Click-through Rates: Measure the effectiveness of your email marketing campaigns by evaluating the rates at which emails are opened and links are clicked.

  9. Social Media Engagement: Evaluate how people interact with your social media content, encompassing likes, comments, shares, and follows.

6) Assess ROI and establish objectives

By the year 2024, global retail ecommerce sales are projected to soar to an astounding $6.4 trillion.

To capitalize on this potential for expansion, it’s imperative to focus on key aspects related to ROI—ongoing monitoring, setting pragmatic and attainable goals, and adapting strategies based on thorough analysis.

Approaches for appraising and overseeing ecommerce ROI include:

  1. Revenue Tracking: Keep tabs on your sales to gain a comprehensive understanding of your business performance.

  2. Cost Tracking: Monitor your expenditures to discern where your financial resources are allocated.

  3. Conversion Tracking: Trace the conversion of visitors into customers to assess the efficacy of your conversion rate optimization strategies.

  4. Attribution Modeling: Gain insights into the effectiveness of different marketing channels in driving sales.

  5. Return on Ad Spend (ROAS): Evaluate the efficiency of your advertising campaigns by comparing the expenditure on advertising to the revenue generated from those ads.

  6. Customer Surveys and Feedback: Obtain direct insights from your customers to comprehend what’s effective and what’s not, which can contribute to your ROI analysis.

7) Expand Your E-commerce Venture

As an e-commerce enterprise hits its rhythm, the moment arrives to accelerate and elevate operations. Scaling empowers you to augment potential revenue and profitability by maximizing successful elements. It’s akin to unlocking the floodgates to usher in a wave of success.

Do You Wish for Boosting Ecommerce ROI For Your Business?

There you have it— connect with Forge Digital Marketing to approach all the top-notch ecommerce services like SEO, PPC, email marketing, social media, and many more. From grasping the fundamentals of ROI, optimizing your website for conversions, harnessing the potential of SEO and PPC, and embracing email marketing, to scaling your business—our professionals will focus on each facet that plays a crucial role in your e-commerce journey.

However, it’s essential to note that merely comprehending these strategies is not enough. The key lies in implementation, experimentation, and refinement based on your data insights. Success in e-commerce demands continuous adaptation and innovation.

The allure of e-commerce lies in its accessibility. So, what comes next? Roll up your sleeves, take action, identify areas for improvement, set goals, and methodically work towards achieving them.

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eCommerce

Have you come across the concept of “connective” eCommerce? It represents a novel approach to launching a successful online store with minimal initial investment. While this may seem like an enticing prospect, there’s more to the story. 

The statistics are sobering: over 50% of retail startups fail—a harsh reality that applies even more profoundly to online stores. Shockingly, a report reveals that a staggering 90% of new eCommerce ventures collapse within the first 120 days of their launch.

The repercussions of such failures are financially significant. Aspiring entrepreneurs, who committed to long-term leases, hired staff, and stocked inventory, now find themselves unable to meet financial obligations. Additionally, there are go-to-market expenses such as website development, advertising, and the initial inventory purchase.

However, there may be a shift in the landscape. A rapidly emerging concept, “connective eCommerce,” offers a low-risk path to establishing and running an online store. 

What Does the Term Connective Ecommerce Means?

A decade or two ago, launching an online retail business was a relatively straightforward endeavor. However, the contemporary marketplace is marked by intensified competition. The challenges of competing at a high level have become cost-prohibitive for many newcomers in the ecommerce business, particularly when the risk of the operation folding within weeks looms large.

Enter Connective (or “connected”) eCommerce—a business model that revolutionizes the process for newcomers looking to establish an online store. This approach eliminates the need to manage various aspects typically considered essential in traditional business operations. Merchants can enter the market without upfront investments in website development, inventory management, merchandise storage, shipping and fulfillment, or promotional activities. This effectively dismantles numerous barriers to entry.

The act of launching a new store carries significant risks and costs. The learning curve is steep, and in traditional commerce, success is often a sink-or-swim scenario. In contrast, leveraging established practices, software systems, and templates appears to be a sensible and best approach.

How Does Connective Ecommerce Work?

What is Connective Ecommerce 

Embarking on the journey of Connective eCommerce strategy may seem daunting, but with the right approach, it can be a seamless and rewarding experience. Connective eCommerce refers to the integration of various channels and technologies to create a unified and interconnected online selling platform. Whether you’re a business owner venturing into eCommerce for the first time or looking to enhance your existing online presence, here’s a beginner’s guide to help you get started with Connective eCommerce.

1) Define Your Goals

Before diving into Connective eCommerce, clearly define your business goals. Are you looking to expand your customer reach, improve customer experience, or increase sales? Understanding your objectives will guide your strategy and help you choose the right tools and channels for your business.

2) Choose the Right Platform 

Selecting the right eCommerce platform is crucial for a successful Connective eCommerce strategy. Look for platforms that offer seamless integration with various channels, including online marketplaces, social media, and brick-and-mortar stores. Popular options include Shopify, WooCommerce, and Magento, each with its own set of features and integrations.

3) Integrate Multiple Sales Channels

Connective eCommerce is all about diversifying your sales channels. Integrate your eCommerce platform with online marketplaces like Amazon, eBay, and Etsy to reach a broader audience. Additionally, leverage social media platforms such as Facebook, Instagram, and Pinterest to connect with potential customers directly.

Read more: How to grow your ecommerce business instantly?

4) Implement Cross-Channel Inventory Management

Efficient inventory management is a cornerstone of successful Connective eCommerce. Implement a system that allows real-time synchronization of inventory across all your sales channels. This ensures accurate product availability information, minimizes overselling, and enhances the overall customer experience.

5) Optimize for Mobile Commerce 

As mobile usage continues to rise, optimizing your eCommerce platform for mobile devices is essential. Choose a responsive design that provides a seamless and user-friendly experience across various devices. This ensures that customers can easily browse and make purchases regardless of the device they’re using.

6) Utilize Customer Relationship Management (CRM) Tools

Building strong customer relationships is key to long-term success. Implement CRM tools that help you track customer interactions, preferences, and purchase history for selling products online. This data can be invaluable for personalized marketing efforts, loyalty programs, and improving overall customer satisfaction.

7) Secure Payment Gateways

Ensure that your Connective eCommerce strategy includes secure payment gateways. Customers must feel confident about the safety of their transactions. Choose reputable payment processors and communicate the security measures in place to build trust with your audience.

8) Implement Analytics and Reporting

Regularly monitor and analyze the performance of your Connective eCommerce efforts. Utilize analytics tools to track sales, customer behavior, and the effectiveness of your marketing campaigns. This data-driven approach allows you to make decisions and optimize your strategy for best results.

9) Stay Compliant with Regulations

eCommerce is subject to various regulations, including data protection and consumer rights. Stay informed about the legal requirements in your target markets and ensure that your Connective eCommerce setup complies with these regulations. This helps build trust and avoids potential legal issues on your business.

10) Continuous Improvement

Connective eCommerce is dynamic, and the digital landscape is ever-evolving. Embrace a mindset of continuous improvement by staying updated on industry trends, customer preferences, and technological advancements. Regularly revisit your strategy and make adjustments to stay ahead in the competitive eCommerce space.

Is it the Safest and Easiest Way to Start an Online Business?

Connective eCommerce is not a fraudulent scheme. It stands as a sound concept that can provide opportunities for individuals aiming to start a new business with constrained resources.

However, whether it lives up to all the hype depends on various factors.

For those new to eCommerce, acquiring an excess of goods poses risks. Without a clear understanding of product demand, purchasing beyond your selling capacity can lead to financial losses. An alternative approach is to begin with dropshipping, avoiding the need to maintain inventory.

Even, relying solely on the connective eCommerce strategy to grow your business is insufficient. While it may be the most cost-effective way to initiate an online store, it exposes you to the risk of being easily overtaken by competitors.

Consider this scenario: You establish a decent website on a budget-friendly hosting plan, secure a reliable supplier, and attract free traffic. Meanwhile, your competitor invests in a robust eCommerce website, creates superior products, and utilizes sponsored ads. Who is better positioned to offer greater value?

In our fiercely competitive market, relying on generic dropshipping products and free traffic is not a viable strategy. Establishing a foothold in the eCommerce arena requires optimization in every aspect. Procuring top-quality products and consistently maintaining their standards is crucial, as leaving your e-commerce orders in the hands of a third party may result in sales losses.

To succeed in the long run, your ecommerce store sales funnel must adeptly engage prospects and guide them toward making a purchase. While free ads may yield limited results, incorporating paid advertising enhances the effectiveness of your ad campaigns. Consider it akin to using a paid graphic design tool versus a free one – the paid option often produces superior results.

In essence, connective eCommerce serves as an excellent starting point for your store without a hefty initial investment. However, as your business expands, developing more sophisticated strategies becomes imperative to effectively compete against other brands.

Do you know? Connective eCommerce reviews provide insights into the effectiveness and user experiences of this innovative approach to online business, offering valuable perspectives for those considering its adoption successfully.

Final Thoughts

Finally, the distinction between traditional eCommerce and connective eCommerce lies in the approach to launching and managing online stores. Traditional methods often demand significant upfront investments, while connective eCommerce minimizes barriers with a resource-efficient model. While connective eCommerce offers a cost-effective entry point, success still hinges on strategic adaptation as businesses grow. It’s a paradigm shift emphasizing adaptability over hefty investments. As the digital landscape evolves, understanding these nuances becomes crucial for entrepreneurs navigating the dynamic realm of online commerce, ensuring they choose the model aligning with their goals, resources to customers for the best shopping experience, and commitment to sustained growth.

FAQs About Connective eCommerce

1) Is connective eCommerce a scam?

Certainly not. Connective eCommerce stands as a valid approach to conducting eCommerce. However, it is frequently marketed as an effortless, “fail-safe” method for launching a thriving online business with zero investment. In reality, this isn’t entirely accurate; while the financial costs may be reduced, and entry barriers minimized, establishing a successful online retail store, even with connective eCommerce, demands substantial effort and dedication.

2) Can I start an online store with no money?

Let’s phrase it as “minimal” money instead of “no” money. Launching an online retail operation without any financial investment is nearly impractical. Nevertheless, the connective eCommerce model enables you to delegate numerous costly and high-risk elements of the go-to-market process.

3) Can I manage connective eCommerce on my own?

In theory, it’s possible. Yet, the feasibility largely hinges on your experience, background, business acumen, and openness to acquiring new knowledge.

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eCommerce, Marketing

Today, to be successful in any industry, you’ve either heard of brand awareness or been impacted by an influencer marketing strategy. An estimated 85% of organizations say they have guidelines for their company’s public image, including how its brand is represented. 

Influencer marketing is often associated with the rise of social media and its impact on people’s buying habits. It can also influence how they live. Not only that, it impacts major life decisions.

While influencing has been around since marketing began, social media has changed the game. It has made it possible for people to become “influencers” with complete control over their audience.

The word “influencer” has skyrocketed in recent years. Being an influencer these days has become an aspiration for many people. It has also disrupted the traditional marketing industry.

Let’s explore impact vs influence and how to find the best person for your brand.

Impact vs Influence: What’s the Difference?

When it comes to impact vs. influence, it’s all about maximum engagement. Two examples come to mind. One is the Kardashian effect, and the other is major political elections.

The Kardashian-Jenner family set the stage for how marketing is used to raise brand awareness and influence your audience. The family has turned their collective brands into multi-billion dollar businesses. 

They’ve created television shows, fashion lines, beauty products, and more. Most important, they are the face of everything they’ve done. 

Political Influence

The impact of having an influencer marketing strategy hasn’t been missed in our recent political elections. Politicians now seek the best influencers to reach their target audiences.  

It’s no mistake that Hip Hop has been used to influence young voters in urban areas. Today, hardly anyone is surprised when a top presidential candidate has a rap artist performing at a rally.

These optics have become the norm to reach maximum engagement.

Choosing the Best Influencer For Your Brand

Two main things influence an influencer’s success. One is their reach, and the other is their niche.

Brands often use these two factors to find the perfect influencer for their campaign needs. Reach is an influencer’s total number of followers and engagement. It includes both direct followers and engagement through social media exploration and discovery.

Niche is all about targeting influencers in their specific demographic. It helps brands reach a broad audience that trusts the influencer. Niche can also be used for specific subject-matter strategies.

Brand awareness is easily hit or miss when it comes to influencers. In the world of social media, a brand can lose billions of dollars if its target audience does not relate to the influencer they chose.

Define the Goals of Your Marketing Campaign

First, describe your goals in detail at this stage and develop Key Performance Indicators (KPIs) to monitor your progress. 

KPIs are the key, measurable ways to measure progress toward a goal. They help you focus on your strategy and give you an analytical foundation for making decisions. They also help you stay focused on what’s important.

When managing brand awareness KPIs, it’s important to measure the response of the targeted audience. It’s best to use leading indicators to measure progress, which is used to create future marketing campaigns.

For example, choosing the best influencer for a campaign can set the standard for future campaigns.

Choosing the Best Influencer

Choosing the best influencer for your brand is crucial. There are many types of influencers, so you need to define your brand reputation. Are you conservative or willing to explore boundaries?

Figure out what kind of niche the influencer is into. Next, determine if they have a true following. It’s no secret that people can buy followers on social media. 

Get to know your target audience and choose influencers who match their age, gender, location, or buying habits. Just because someone has a million followers doesn’t mean they will be interested in your product or service.

What is the Engagement Rate?

To determine the engagement rate, try choosing different types of influencers. Next, select several of their branded posts to analyze for engagement and responses.

You want to get the total number of likes and comments. On sites like Facebook, capture the number of each emotional response to the post. 

Then you want to divide these numbers by the influencer’s total number of followers on the platform. Multiply the result by 100 to get your average engagement rate. 

Do this for multiple posts to get a good average.

Don’t Undermine Your Values for Popularity

If your brand is about family values, you don’t want to work with influencers who promote living without boundaries. Instead, choose the types of influencers that will become your partners and support your brand in more ways than one.

Good collaborations happen when you’re both genuine and open about working together. The only way to get a good return on investment is to align with their audience through authenticity. Most brands use conversions or sales to measure the success of a marketing campaign.

A successful influencer marketing strategy must have a measurable return to have value. The impact of the influencer has to be measurable in terms of money spent. Measurable items can include the following:

  • Increase in sales
  • Increase in responsive followers
  • Increase in votes
  • Increase in viewership
  • Increase in physical attendance
  • Increase in content engagement

Set measurable markers. If your stats are not increasing, you’ve chosen an influencer who isn’t resonating with your audience.

The Brand Influencer is One Marketing Tool

It’s important to remember that the brand influencer is one of many tools when you’re trying to reach maximum engagement. Have a clear designation between impact vs influence.

Add social proof to your influencer marketing campaign, including a strong call to action. When a campaign is live, add a lead magnet to your website to get more leads than just visitors.

Most important! Ensure your influencer aligns with your brand’s values before choosing them.

Are you looking for ways to enhance your digital marketing strategy? We can help! Book a call today to get started!

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eCommerce, Email Marketing, Marketing, SMS Marketing
With Klaviyo integrations you can retrieve and turn ecommerce marketing data into paying customers.  In 2022 Klaviyo helped its users generate $2.2B in revenue via email and SMS on Black Friday sales alone. We can only expect more in 2023  Klaviyo provides a robust technology that allows you to automate your email marketing and SMS campaigns at the click of a button.  What’s more, Klaviyo’s advanced features are tailored to help your business retain and gain new customers while you channel your energy into delivering the best product or service.  But first, you must spare a moment to understand how Klaviyo integrations can help your eCommerce business grow and achieve success this year.  

Klaviyo Ecommerce Integrations

Klaviyo is not just an email marketing and SMS powerhouse. This platform is known for providing rich integrations with ecommerce platforms such as Shopify, WooCommerce, Facebook Ads, Google Ads, Tapchart and Magento.  But that’s only the tip of the iceberg.  There are over 300 different Klaviyo integrations for any ecommerce platform to choose from.  Integrations are what sets Klaviyo apart from other marketing platforms because they allow you to automatically track, analyze and manage your customer behaviour.  With the data you’ll get after integrating Klaviyo, you can gain strategic insights that will give your business a competitive edge.  And of course — with the right metrics at your fingertips — you can provide excellent customer service to keep your customers loyal.  If your business is running on any ecommerce platform, rest assured that Klaviyo has a lightning-fast integration to support it.  Let’s delve deeper into how you can integrate your eCommerce platform with Klaviyo. 

How to integrate your Ecommerce platform with Klaviyo

Integrating your ecommerce platform with Klaviyo starts with signing up for a free Klaviyo account. The entire process takes less than two minutes.  Klaviyo allows you to start integrating your ecommerce store immediately after signing up.  However, if you decide to skip the process you should arrive at a screen that looks like this:  You can always log in and integrate your ecommerce platform, by clicking your account name on the lower left corner of your dashboard and clicking integrations on the next pop-up.  The next page will show you hundreds of Klaviyo integrations you can choose from. You can do it in a few simple clicks.

Be sure to have your API key from your website handy.   After integration, Klaviyo can synchronize data from your ecommerce platform. That gives you insights and metrics which can be turned into revenue if maximized. 

Top 7 Klaviyo integrations

Let’s talk briefly about some of the most used Klaviyo integrations. Remember, there are hundreds of Klaviyo integrations for ecommerce businesses today. 

1. Shopify integration

If you have a Shopify store, Klaviyo integration can help bring the data of your customers into Klaviyo. That will allow you to get insights into what customers are doing on your site and their buying patterns. This is ultimately crucial for making better business decisions. 

2. Woocommerce integration

With Klaviyo Woocommerce integration you can send targeted emails to customers, create automated workflows and also synchronize the historical data of your customers. 

3. Optin Monster Klaviyo integration

Klaviyo Optin Monster integration allows you to create irresistible, high-performing pop-up forms to better retain customers and reduce the bounce rate from your site. 

4. Facebook Ads integration

Klaviyo Facebook integration will help you to collect email addresses from Facebook ads, create custom audiences and advertise to inactive customers. 

5. Gatsby Klaviyo integration

Gatsby Klaviyo integration will help you to gather data about your customers on Instagram. This is one powerful tool that can help a brand view metrics of its customers, run automated campaigns and find micro-influencers. 

6. Zendesk integration

Zendesk is a powerful tool for customer service. By integrating your Zendesk with Klaviyo you can sync data between both platforms which will enable you to target your customers based on the interactions with your support team.  

7. Tapcart integration

Tapcart Klaviyo integration can help you create a mobile app for your ecommerce store without coding. With that, you can send push notifications to your customers such as abandoned cart notifications and new product alerts. 

FAQs on Klaviyo integration 

What is the best use of Klaviyo integrations?

One of the best uses of integrating Klaviyo with your site is automation and data science. Klaviyo is also perfect for email marketing, SMS, promotions and customer service. 

How many Klaviyo integrations are allowed on my account?

Klaviyo only supports one integration per account. That means you can’t integrate more than one ecommerce platform on your Klaviyo account.  The only way around this is to create other Klaviyo accounts, particularly if you have more than one ecommerce store for the same business.  

Is it possible to send custom data to my Klaviyo account after integration?

YES. Klaviyo’s flexible APIs allow you to easily import custom data to your account.  Check out how to manually import data into your Klaviyo account. 

Exactly how many Klaviyo integrations are there?

Klaviyo has every integration known to man, according to Maple.  But our research shows us that there are 315 Klaviyo integrations.  However, Klaviyo attests that it is possible to find a few ecommerce platforms that don’t support Klaviyo integration

Klaviyo does not integrate with my ecommerce platform, what do I do?

If Klaviyo doesn’t support your ecommerce site, you can contact them and they will get it done quickly.

Wrapping up

Klaviyo integrations are easy and free to set up.  With Klaviyo integrations properly set up for your business, it’s possible to generate a minimum of 25% of your monthly ecommerce revenue through Klaviyo in your first month. The system is that good.  Besides the revenue that follows Klaviyo integration, it’s arguably the best platform when it comes to ecommerce automation and creating a varied list of workflows.  It’s time for you to take a closer look at what Klaviyo can do for your business by signing up

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eCommerce, Email Marketing, Marketing

Klaviyo Shopify integration is simpler than ecommerce enthusiasts make it sound. In fact, the entire process can be completed in minutes if one follows a few simple steps.  Once integrated with Shopify, Klaviyo will synchronize all the data from your store and allow you to efficiently run SMS and email marketing campaigns, create automated flows and so much more.  In 2022, eCommerce brands leveraged Klaviyo to generate over $2 billion in revenue. That was only possible because those businesses took the extra step to integrate their ecommerce platform with Klaviyo.  Now, let’s help you integrate your Shopify store with Klaviyo. 

How to integrate Shopify with Klaviyo 

You have to do it from your Klaviyo account. Log in to begin or create a new account for free. Klaviyo allows you to integrate Shopify straight from the account setup wizard. Alternatively, you can add Shopify from the integration tab in your Klaviyo dashboard.   Click on your account name in the lower left corner of your dashboard. Next, click on IntegrationOn the integrations page, scroll down or search for Shopify. Click on Add Integrations on the right. On the next page, paste the URL of your Shopify store. It must be in the format mystore.myshopify.com as shown in the URL placeholder

Additional configuration settings

Sync your Shopify email subscribers to Klaviyo: this automatically adds all your customers who subscribed to email marketing while shopping with you on Shopify. Next, select a list to add those subscribers from the dropdown menu — preferably Newsletter. You can do the same for your SMS subscribers if you have activated your phone number on Klaviyo. Sync data to Shopify: We recommend selecting Sync all profiles. That way the two sites will have a complete handshake. Finally, click on Connect to Shopify. On the next page click on Install App at the top right of your screen or bottom left.   You’re all set. Your Shopify store is now integrated with Klaviyo. 

How to integrate Klaviyo with Shopify Plus

Shopify Plus is basically Shopify with more advanced features.  When you integrate your Shopify store with Klaviyo, Klaviyo sees it as a Shopify Plus store — that’s if your Shopify domain is for a Shopify Plus account.  You won’t find a Shopify Plus integration app on Klaviyo because it’s the same as normal Shopify. 

Key Benefits of Integrating Shopify Plus with Klaviyo (vs standard Shopify)

  • You’re allowed to edit your Shopify checkout to include a custom opt-in language, premium Klaviyo forms and lots more. 
  • You can disable transactional emails in Shopify and send them through Klaviyo. This creates a seamless brand experience.

Benefits of Klaviyo Shopify integration

Data management. This is one of the greatest benefits of integrating Shopify with Klaviyo. Doing this allows Klaviyo to synchronize historical data and other transactional data. Thus, you can create tailored email marketing campaigns, flows with triggers and scale your business. Klaviyo support can help you do this.  Customer support. Klaviyo will help you understand your customers’ needs and serve them better. The impact of this on brand loyalty cannot be overemphasized.  Audience segmentation. Klaviyo integrations allow you to segment audiences based on the customer data retrieved from Shopify such as purchase frequency, cart abandonment, items purchased, conversions and more. Automation. Klaviyo integration with Shopify opens the door to automated email and SMS marketing campaigns. This allows you to focus more on the business side of things. Study shows that automated campaigns generate 4x more revenue compared to others. 

FAQs on Klaviyo Shopify integration

How much does it cost to integrate Shopify with Klaviyo?

Integrating Shopify with Klaviyo will not cost you anything, however, there’s a cost when you try to take your email marketing to the next level.  Klaviyo email marketing is free for 0-250 email contacts. You also get 150 SMS/MMS credits free.  However, Klaviyo costs $35 per month for businesses with more than 250 email and SMS subscribers. Check out Klaviyo’s full pricing

How do I integrate my Shopify customers with Klaviyo?

Your Shopify customers will automatically show up in your Klaviyo data when you integrate Shopify as shown earlier.  However, you have to make sure you select Newsletter when syncing your Shopify email subscribers to Klaviyo.  To do it, select your account name in the bottom left of your Klaviyo dashboard and click on Integrations. Select Enabled Integrations and click on Shopify. That will take you to your Shopify integration settings page.  Below Sync settings, on the From Shopify tab, select the box next to Sync your Shopify email subscribers to Klaviyo.

What Shopify data does Klaviyo sync? 

After integration, Klaviyo syncs events data, profile data, catalogue data, email subscribers, customer phone numbers and lists.  For historical data, Klaviyo syncs data from your Shopify account in the last 90 days. That allows you to engage with and gain insight on some of your most recent customers. 

What other brands can be integrated with Klaviyo?

Besides Shopify, other big ecommerce platforms that can be integrated with Klaviyo include Woocommerce, Wix, Magento, Facebook, Google, Magenta, BigCommerce, Aftership and numerous others. 

What kind of platform is Klaviyo? 

Klaviyo is arguably the best marketing and automation platform built to support ecommerce businesses of all sizes. Klaviyo is not an ecommerce platform on its own as you can’t buy or sell on it. 

Final takeaway

Integrating Klaviyo with Shopify is an easy and straightforward process that can be completed in minutes as we have shown.  Shopify, as powerful and profitable as it is, can be turned into a different beast when integrated with Klaviyo.  The benefits of integrating Shopify with Klaviyo are numerous, most of which have already been highlighted here. We recommend that you sign up for a Klaviyo account if you’re serious about taking your ecommerce marketing to the next level. That’s if you haven’t done so already.
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eCommerce, Email Marketing, SMS Marketing

Integrating WooCommerce with Klaviyo is capable of unlocking serious business growth, better customer relations, untapped revenue and higher conversion. 

Since 2011,
WooCommerce has helped more than 2 million businesses launch their eCommerce brands online via WordPress.   


But launching an ecommerce business is the easy part. 90% of ecommerce businesses fail or close shop within the first four months of launch,
according to Forbes. That’s where Klaviyo can help. 

Klaviyo is more than just an email marketing platform as it’s often touted. Klaviyo helps all kinds of brands better understand their customers through data. This fosters relationships and ultimately drives revenue. But first, brands must integrate their ecommerce platform with Klaviyo. 


The good news is,
Integrating Klaviyo with WooCommerce can be completed in a few easy steps, even for a novice. 


Let’s show you how to do it.  

How to integrate Klaviyo with WooCommerce

To integrate Klaviyo with WooCommerce you need to install the Klaviyo plugin from your WooCommerce site. 

Step 1. Add a new plugin. Navigate to the plugin tab and click on Add New 

Step 2. Search for Klaviyo and click on Install.

Step 3. Activate the Klaviyo plugin 

Step 4. Click on Settings

Step 5. Connect to Klaviyo. You need to get your API key from your Klaviyo account to complete this step.  

To get your API key:

  • Open a new tab and log in to your Klaviyo account. Or create one.
  • Navigate to Settings, and then click on API Keys.
  • Copy the Public API Key.
  • Return to your Woocomerce and paste it. 

Step 6. Enter your Email list ID, SMS list ID (if you have one) and select Subscribe contacts to email marketing. 

Click on Save Settings to finish. You will be prompted to confirm your Klaviyo WooCommerce integration by granting full access to Klaviyo.

Now you have integrated your WooCommerce with Klaviyo. Powerful tools and features are now at your fingertips. This will give you clear insights into your customer data to drive engagement and revenue. 

How to be sure your Klaviyo WooCommerce integration is working

According to Klaviyo, there are five basic things to do to be sure your Klaviyo WooCommerce integration is working effectively. 

1. Add an item to your cart.

2. Proceed to the checkout page.

3. Fill in your email address and phone number on the checkout page. If enabled, check the boxes to subscribe to email and SMS marketing.

4. Submit your test order.


5. Check for the following (these may take a minute or two to update):

Started Checkout event logged under Recent Data
      • Profile created in the lists you selected for email and SMS marketing
      • Placed Order event logged under Recent Data


However, you need a few
tips for running a successful WooCommerce store backed by the technology provided by Klaviyo. 

6 things to know to succeed with WooCommerce after integrating Klaviyo

1. Automation

Klaviyo can transform your WooCommerce business revenue if you understand the power of automation. 

Klaviyo offers numerous built-in automation features which you can customize to suit your business needs. Examples include automated emails and SMS, notifications for abandoned carts and other personalized push notifications. 

Automation allows you to focus on making the best product while Klaviyo helps you get the word out with automated marketing campigns. 

2. Segmentation

Klaviyo customer segmentation allows you to categorize your customers based on their behaviour on your WooCommerce site. 

Segmentation allows you to send relevant messages, emails and flash notifications to each category of customers based on their purchase history, demographics, and browsing behaviour. 

Segmentation can also be used for promotions and discounts for your customers. This can be vital for your marketing campaigns and conversion rate. 

3. Data Analytics

WooCommerce allows you to add Google Analytics for data management, but Klaviyo Integrations gives you a better insight into your customer data with clear easy-to-read metrics. 

Data analytics with the help of Klaviyo will help you to understand the impact of your marketing campaigns, promotions and the overall performance of your Woocomerce store. 

What’s more, Klaviyo Analytics can tell you what your customers like on your site and what they don’t. This insight can help you improve and optimize your campaigns and offers.

4. Smart Targeting 

Smart targeting is all about doubling down on the power of personalization. With the help of data from Klaviyo, you can prepare super-relevant content and special messages and campaigns for your customers. 

You can even suggest products to customers based on their personality and set other behavioural triggers. This is known as flows on Klaviyo

That can give your WooCommerce business a competitive edge in the fiercely competitive ecommerce business environment we have today. 

5. Customer engagement

Customers are usually drawn to brands that put them first before their need to make money. But most brands simply do not know what exactly their customer needs. 

Klaviyo provides custom reports on your customers to help your helpdesk engage them better, that’s beside the reviews they leave on your site. 

You can also leverage Klaviyo’s custom web forms to better understand your customer needs. 

6. Run experiments 

No successful marketing campaign is set in stone. To succeed in WooCommerce after adding Klaviyo you have to carry out periodical experiments, A/B testing and continuous analysis of your data. Doing that will on improve your conversion rate and spike your revenue. 

Conclusion

WooCommerce is an easy-to-use, powerful and extensible ecommerce platform for WordPress. 

Integrating your Woocommerce site with Klaviyo has the potential to grow your ecommerce business through targeted marketing using data and cutting-edge features. 

The process of integrating WooCommerce with Klaviyo is easy and straightforward. You don’t need to hire a digital marketing expert to do it if you have read this piece. 

However, to unlock the power of Klaviyo after integrating your WooCommerce site, you have to leverage the features of the platform. 

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Advertising, eCommerce

Recent statistics reveal that there are 2.96 billion monthly active users on Facebook. Further, the average adult is on Facebook for approximately 30.1 minutes daily.

That makes Facebook an ideal place to advertise. Not only is it brilliant because of the volume of users, but Facebook also can hone in on users who are more likely to buy your product or solution. This means you can get a better ROI for your marketing dollars.

To optimize results, you need to hire a superior Facebook advertising agency. There are many agencies, and all will deliver a variation in results. Rather than finding a diamond in the rough, target your search in a way that will help you uncover the ideal vendor to partner with.

To find the one who can perform the best for your business and market, keep reading and follow these smart tips.

1. Ensure They Offer the Services You Need

Not all Facebook advertising agencies are the same. You will find variations in what they can and can’t do. Therefore, you must work with one who will handle your needed services.

Such services include copywriting, ad design, bid optimization, target market research, and campaign management. Think about what precisely you need a vendor to handle with your Facebook advertising and check their proposals that it has exactly what you expect. This will also help you allocate your budget appropriately. 

2. Research the Agency’s Online Reputation

It will be a critical part of your digital marketing strategy and directly impact sales. Before spending on Facebook ads, vet the Facebook advertising agency thoroughly. This can be from reviews on Google and reviews on Facebook.

You can also check other online sources like Indeed and Glassdoor to see what employees say. When users can leave unsolicited feedback online, they will get an authentic look at how the agency operates. This will give you a sense of their reputation.

Indeed, ask the agency directly for references, too. During your research, you must contact their past clients and ask how they performed with the services you are interested in. You will want to hear firsthand how they function and how they can help you.

3. Ask for Case Studies

You want to work with a Facebook advertising agency that has been in business for a while. It is essential to choose a partner with experience. While researching the firm, ask them to provide you with case studies.

Not only that, but ask about their past results. They should be able to point to results from a current or past client that proves they will do an excellent job. If they cannot give you a specific example, take that as a red flag.

4. Request Details on Which Target Audiences They Have Experience in

Every client will have their specific demographics to contact when advertising on Facebook. This includes age ranges, gender, location, etc. Therefore, you want the agency to provide details on the audiences they have experience with.

Finding an agency with expertise in your target audience is critical for success. They should have experience in what will work well to grab the attention of your potential customers. Ask the name of the brand with a similar target audience to yours, and request an example of the Facebook ad they ran for them.

5. Discuss Your Budget

You should have an amount set aside for your Facebook ads. Not only that, but you will need to pay the agency. Before reaching a final agreement, you must discuss your budget.

This will also directly impact your success. Your advertising spend will dictate the size and scope of the project. Many agencies have packages to help you select the best service offering, while others can charge by the hour.

You will want to clarify how they charge before you begin working together. If they offer “package” deals, choosing a package that includes what you need is vital.

Check that you are not purchasing one with line items that won’t help you. This will only take up resources for things you do not need.

Choose wisely, and dedicate your spending to where it matters most.

6. Get the Support You Need

For every Facebook ad you run, you want each one to help you grow your business. A successful partnership means the agency is on the same page as you. This includes ongoing support.

When you have questions or want to change a campaign, you need a representative to help you. The agency should be able to respond to you quickly by phone or email. Please don’t wait and see about their customer experience.

During your initial discussions, ask about ongoing support. Ask how they handle issues with their customers should they arise.

Find the Best Facebook Advertising Agency

They say that you must spend money to make money. While you spend, you need the reassurance that you will create revenue as a result. Following this advice can generate results in your digital marketing efforts. 

A Facebook advertising agency is a crucial component in boosting revenue. Make sure they offer the services you need, research their reputation and past results, choose a firm with experience, and work together on a budget to meet your needs.

Forge is a digital marketing company that will meet your requirements. That’s because we obsess over forging growth. We evaluate your business and create a plan according to your unique needs.

Get a creative digital strategy that will maximize your reach. Boost your traffic and online revenue. At Forge, you get the service your company deserves.

Click here to contact Forge and speak with an expert!

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eCommerce, Email Marketing

In 2023, the cannabis industry faces many challenges. One of those is the entrance into the marketplace of non-cannabis businesses. The shifting cannabis marketplace creates new challenges to drive revenue and engagement.

Is your business struggling in these two areas? If so, you may need to boost your email marketing strategies. 

In this article, we’ll introduce you to Klaviyo email marketing.

You’ll appreciate how it can help you take your business to the next level. Take a minute to explore the benefits of this robust email marketing software.

Personalized Emails: Connect with Customers on a Deeper Level

Klaviyo’s powerful personalization capabilities allow you to create custom email campaigns. You can tailor your campaigns to your customers’ interests and preferences. This level of personalization is crucial for customer engagement.

Personalization shows your customers that you understand their needs. It shows your commitment to providing them with the best possible experience.

Targeted messages that resonate with your customers increase their loyalty to your brand. Loyalty drives repeat purchases. 

Here are a few ways you can  leverage Klaviyo’s personalization features:

  • Collect and use customer data
  • Create personalized content
  • Set up automated campaigns
  • Use A/B testing 
  • Monitor and analyze results

Klaviyo’s personalization features allow you to create more targeted and engaging email campaigns. When emails resonate with your audience, it can drive big results for your business.

Automated Flows: Drive Conversions with Targeted Messaging

Klaviyo’s automated flows are a set of pre-built and customizable workflows. These workflows cover common eCommerce use cases. Examples include abandoned carts, post-purchase follow-ups, and win-back campaigns. 

Klaviyo’s workflows help businesses carry out email marketing quickly. You can customize them to meet your specific business needs. Here’s how automated flows work:

Triggers

With Klaviyo you can choose from a wide range of triggers. Actions such as a customer making a purchase triggers an automated flow. You can even create custom triggers based on your specific business needs.

Conditions

Once a trigger occurs, Klaviyo checks to see if the recipient meets any other conditions you’ve set up. This can include things like order value, product category, or geographic location.

Actions

If the email recipient meets the trigger and conditions, Klaviyo responds. The response is a series of pre-determined actions.

Klaviyo’s actions include sending a series of emails. It may add or remove a recipient from a list, or update a customer profile.

Are you interested in creating more effective email campaigns? Klaviyo’s automated flows can help. Automated workflows can result in a seamless and engaging experience for your audience. 

Segmentation: Reach the Right Customer 

Segmentation is a Klaviyo feature that allows you to group your email subscribers. Here is an overview about how segmentation works with eCommerce email marketing:

Behavior-Based Segmentation

With Klaviyo, you can segment your audience based on their behavior. Purchase history, email engagement, and website activity are segments. This allows you to create highly targeted campaigns tailored to each individual customer.

Custom Segment Creation

Klaviyo doesn’t only offer pre-built segments. You can create your own custom segments. For example, you could create different segments for customers based on their location. 

Dynamic Segments

Klaviyo offers dynamic segments that automatically update based on specific conditions you set. You could create a segment of customers who’ve purchased in the past 30 days. What about a segment for people who click on a particular link in your email?

Don’t stop here if you’re looking to take your email campaigns to the next level. Continue reading to find out how Klaviyo’s integration features work. Integration is a great way to use email marketing to help you achieve your goals.

Integration: Get Real-Time Insights into Your Performance

Klaviyo integrates with a wide variety of popular eCommerce platforms, such as Shopify and WooCommerce. Integration allows you to track customer behavior and analyze the performance of your email campaigns in real-time.

Klaviyo’s current integrations include the following:

  • eCommerce 
  • CRM 
  • Social media

Imagine the time you could save by syncing customer data and automating marketing. Connecting email campaigns with Klaviyo makes it easy.

You not only save time, but you can also increase revenue. Your customers will get a better customer experience as well. while delivering a better customer experience.

Reporting and Analysis: Improve Your Strategy with Data-Driven Insights

Finally, Klaviyo’s reporting and analysis features are incredibly powerful for small businesses. You can track the performance of your email campaigns in real-time. This helps you make data-driven decisions to improve your strategy.

Klaviyo’s reporting and analysis feature allows you to track the following metrics: 

Using Klavioy’s data to optimize your email campaigns helps increase engagement. It can also drive more revenue for your business.

Klaviyo is highly regarded in the industry for its powerful reporting and analysis features, and many businesses rely on the platform to track and analyze their marketing campaigns

Unlock the Power of Klaviyo Email Marketing 

You want to drive engagement and increase sales in your eCommerce business. A robust and reliable email marketing tool is essential.

Are you ready to improve customer engagement and increase your revenue? Working with a robust and reliable email marketing platform is essential.

Go with Klaviyo email marketing software. Overall, the ability to personalize email campaigns is one of the key benefits of using Klaviyo, and it is one of the reasons why the software is so popular among businesses of all sizes.

The team at Forged Digital Marketing + Creative specializes in email marketing. We can help you take your email marketing strategy to the next level.

Reach out today and let’s talk! 

klaviyo ecommerce marketing service

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eCommerce, Email Marketing

It’s easy to assume that social media is the most effective space for communication with customers. After all, people spend a ton of time on platforms like Facebook, Instagram, and TikTok.

The truth is that 74% of people still prefer email communication, particularly with businesses. Emails are convenient to receive and provide a level of security and authority that other methods can’t match.

If you’re looking for a way to improve your email marketing, it’s time to consider email automation. This is an especially important choice for eCommerce businesses that rely on online sales to thrive.

Want to know more about email automation and how it can benefit eCommerce businesses? Read on to learn everything you should know about automated emails.

An Early Start

Adopting email automation works best when you pair it with a focused effort to grow your email list. By prompting new customers to sign up for your emails, you can get an early start building that important relationship. In addition to pop-up prompts on your website, you can also request that customers provide their email addresses upon checkout.

With automated emails, you can create a welcome series that will arrive in your new customers’ inboxes right away. With the right email marketing technology, you can track whether or not that initial message was opened. The goal of a welcome series is to determine whether or not your new customer is interested in email communication—and you can also throw in a few incentives to encourage a first (or second) purchase.

Easy Drip Campaigns 

One of the most common uses of automated email marketing is the effective drip campaign. A drip campaign is a series of emails sent at opportune times to keep consumers engaged and encourage purchases.

Drip campaigns include:

  • abandoned cart reminders
  • post-purchase follow-ups
  • re-engagement initiatives

You can also use drip campaigns to provide customers with discount codes or upsell opportunities. By automating your drip campaign, you can ensure that the right email reaches each customer when they’re most poised to follow your calls to action.

Brand Consistency

When you’re putting together marketing materials, consistency is key. When your tone and voice remain the same, consumers know what to expect from your eCommerce business. If your tone and voice change, it can create confusion and distrust. 

When you opt for email automation, you can put together the vast majority of your emails at the same time. That means using the same writer or team that can stay focused on the same goals to create a drip campaign that feels unified. This will also give you more time to focus on your newsletters and updates and a portfolio to reference so that your consistency never wavers.

Brand Awareness

While eCommerce is thriving in the digital age, it does present some unique obstacles. The biggest one is that without a brick-and-mortar store, you can’t rely on local foot traffic to build brand awareness. Instead, all of your brand awareness has to come from online marketing efforts. 

As we’ve already mentioned, email is one of the most effective ways to communicate with consumers. By automating your email campaign, you can ensure that emails reach inboxes even when you’re preoccupied with other important things like creating great products and fulfilling orders. Each time one of your emails hits a consumer’s inbox, you’re building the brand awareness needed to earn their trust and their purchases.

Tracking Important Metrics

Email marketing statistics paint a clear picture: some email campaigns are more successful than others. On average, email marketing yields a $36 ROI for every dollar invested. However, the top performers are seeing a $70 ROI for every dollar invested.

Automated emails allow you to track important metrics and make adjustments over time. When your entire email list is receiving variations of the same emails, you will get a clear sense of what’s working and what isn’t. If, for example, your abandoned cart reminder is yielding a lower conversion rate than your re-engagement initiative, you can tweak or replace your abandoned cart reminder until it’s bringing in the ROI you deserve.

Personalization

Many business owners worry that automated emails are impersonal. After all, isn’t everyone receiving the same email? How can you ensure that consumers feel directly catered to when they receive an automated email?

With today’s marketing technology, you can personalize automated emails with ease.

You can still divide your email list into different demographics. That way, each recipient is receiving emails relevant to their needs and desires. You can also personalize and customize your automated emails based on buying habits and more. 

Outsourcing Your Email Automation

Do you feel overwhelmed by the idea of taking on a new marketing strategy? After all, you’re already managing a website, social media pages, and product fulfillment.

The good news is that you can outsource your automated email campaign. We can do everything from creating your email content to setting up the automated schedule to tracking key metrics. We’re Klaviyio Partners, after all! With our help, you can stay focused on the day-to-day while reaping the rewards of a strong email campaign.

Let Us Tackle Your Email Automation

There’s one thing your eCommerce business is missing in 2023: email automation. As you can see, there are a ton of ways to use automated emails and the benefits speak for themselves. Now, we want to offer our eCommerce services that will boost your business.

Ready to find out more about how we can help? Contact us and let us know what services you’re interested in so that we can create a customized marketing strategy that will help you to meet all of your goals.

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