Today, to be successful in any industry, you’ve either heard of brand awareness or been impacted by an influencer marketing strategy. An estimated 85% of organizations say they have guidelines for their company’s public image, including how its brand is represented.
Influencer marketing is often associated with the rise of social media and its impact on people’s buying habits. It can also influence how they live. Not only that, it impacts major life decisions.
While influencing has been around since marketing began, social media has changed the game. It has made it possible for people to become “influencers” with complete control over their audience.
The word “influencer” has skyrocketed in recent years. Being an influencer these days has become an aspiration for many people. It has also disrupted the traditional marketing industry.
Let’s explore impact vs influence and how to find the best person for your brand.
Impact vs Influence: What’s the Difference?
When it comes to impact vs. influence, it’s all about maximum engagement. Two examples come to mind. One is the Kardashian effect, and the other is major political elections.
The Kardashian-Jenner family set the stage for how marketing is used to raise brand awareness and influence your audience. The family has turned their collective brands into multi-billion dollar businesses.
They’ve created television shows, fashion lines, beauty products, and more. Most important, they are the face of everything they’ve done.
The impact of having an influencer marketing strategy hasn’t been missed in our recent political elections. Politicians now seek the best influencers to reach their target audiences.
It’s no mistake that Hip Hop has been used to influence young voters in urban areas. Today, hardly anyone is surprised when a top presidential candidate has a rap artist performing at a rally.
These optics have become the norm to reach maximum engagement.
Choosing the Best Influencer For Your Brand
Two main things influence an influencer’s success. One is their reach, and the other is their niche.
Brands often use these two factors to find the perfect influencer for their campaign needs. Reach is an influencer’s total number of followers and engagement. It includes both direct followers and engagement through social media exploration and discovery.
Niche is all about targeting influencers in their specific demographic. It helps brands reach a broad audience that trusts the influencer. Niche can also be used for specific subject-matter strategies.
Brand awareness is easily hit or miss when it comes to influencers. In the world of social media, a brand can lose billions of dollars if its target audience does not relate to the influencer they chose.
KPIs are the key, measurable ways to measure progress toward a goal. They help you focus on your strategy and give you an analytical foundation for making decisions. They also help you stay focused on what’s important.
When managing brand awareness KPIs, it’s important to measure the response of the targeted audience. It’s best to use leading indicators to measure progress, which is used to create future marketing campaigns.
For example, choosing the best influencer for a campaign can set the standard for future campaigns.
Choosing the Best Influencer
Choosing the best influencer for your brand is crucial. There are many types of influencers, so you need to define your brand reputation. Are you conservative or willing to explore boundaries?
Figure out what kind of niche the influencer is into. Next, determine if they have a true following. It’s no secret that people can buy followers on social media.
Get to know your target audience and choose influencers who match their age, gender, location, or buying habits. Just because someone has a million followers doesn’t mean they will be interested in your product or service.
What is the Engagement Rate?
To determine the engagement rate, try choosing different types of influencers. Next, select several of their branded posts to analyze for engagement and responses.
You want to get the total number of likes and comments. On sites like Facebook, capture the number of each emotional response to the post.
Then you want to divide these numbers by the influencer’s total number of followers on the platform. Multiply the result by 100 to get your average engagement rate.
Do this for multiple posts to get a good average.
Don’t Undermine Your Values for Popularity
If your brand is about family values, you don’t want to work with influencers who promote living without boundaries. Instead, choose the types of influencers that will become your partners and support your brand in more ways than one.
Good collaborations happen when you’re both genuine and open about working together. The only way to get a good return on investment is to align with their audience through authenticity. Most brands use conversions or sales to measure the success of a marketing campaign.
A successful influencer marketing strategy must have a measurable return to have value. The impact of the influencer has to be measurable in terms of money spent. Measurable items can include the following:
Increase in sales
Increase in responsive followers
Increase in votes
Increase in viewership
Increase in physical attendance
Increase in content engagement
Set measurable markers. If your stats are not increasing, you’ve chosen an influencer who isn’t resonating with your audience.
The Brand Influencer is One Marketing Tool
It’s important to remember that the brand influencer is one of many tools when you’re trying to reach maximum engagement. Have a clear designation between impact vs influence.
Add social proof to your influencer marketing campaign, including a strong call to action. When a campaign is live, add a lead magnet to your website to get more leads than just visitors.
Most important! Ensure your influencer aligns with your brand’s values before choosing them.
Are you looking for ways to enhance your digital marketing strategy? We can help! Book a call today to get started!
With Klaviyo integrations you can retrieve and turn ecommerce marketing data into paying customers. In 2022 Klaviyo helped its users generate $2.2B in revenue via email and SMS on Black Friday sales alone. We can only expect more in 2023 Klaviyo provides a robust technology that allows you to automate your email marketing and SMS campaigns at the click of a button. What’s more, Klaviyo’s advanced features are tailored to help your business retain and gain new customers while you channel your energy into delivering the best product or service. But first, you must spare a moment to understand how Klaviyo integrations can help your eCommerce business grow and achieve success this year.
Klaviyo Ecommerce Integrations
Klaviyo is not just an email marketing and SMS powerhouse. This platform is known for providing rich integrations with ecommerce platforms such as Shopify, WooCommerce, Facebook Ads, Google Ads, Tapchart and Magento. But that’s only the tip of the iceberg. There are over 300 different Klaviyo integrations for any ecommerce platform to choose from. Integrations are what sets Klaviyo apart from other marketing platforms because they allow you to automatically track, analyze and manage your customer behaviour. With the data you’ll get after integrating Klaviyo, you can gain strategic insights that will give your business a competitive edge. And of course — with the right metrics at your fingertips — you can provide excellent customer service to keep your customers loyal. If your business is running on any ecommerce platform, rest assured that Klaviyo has a lightning-fast integration to support it. Let’s delve deeper into how you can integrate your eCommerce platform with Klaviyo.
How to integrate your Ecommerce platform with Klaviyo
Integrating your ecommerce platform with Klaviyo starts with signing up for a free Klaviyo account. The entire process takes less than two minutes. Klaviyo allows you to start integrating your ecommerce store immediately after signing up. However, if you decide to skip the process you should arrive at a screen that looks like this: You can always log in and integrate your ecommerce platform, by clicking your account name on the lower left corner of your dashboard and clicking integrations on the next pop-up. The next page will show you hundreds of Klaviyo integrations you can choose from. You can do it in a few simple clicks.
Be sure to have your API key from your website handy. After integration, Klaviyo can synchronize data from your ecommerce platform. That gives you insights and metrics which can be turned into revenue if maximized.
Top 7 Klaviyo integrations
Let’s talk briefly about some of the most used Klaviyo integrations. Remember, there are hundreds of Klaviyo integrations for ecommerce businesses today.
1. Shopify integration
If you have a Shopify store, Klaviyo integration can help bring the data of your customers into Klaviyo. That will allow you to get insights into what customers are doing on your site and their buying patterns. This is ultimately crucial for making better business decisions.
2. Woocommerce integration
With Klaviyo Woocommerce integration you can send targeted emails to customers, create automated workflows and also synchronize the historical data of your customers.
3. Optin Monster Klaviyo integration
Klaviyo Optin Monster integration allows you to create irresistible, high-performing pop-up forms to better retain customers and reduce the bounce rate from your site.
4. Facebook Ads integration
Klaviyo Facebook integration will help you to collect email addresses from Facebook ads, create custom audiences and advertise to inactive customers.
5. Gatsby Klaviyo integration
Gatsby Klaviyo integration will help you to gather data about your customers on Instagram. This is one powerful tool that can help a brand view metrics of its customers, run automated campaigns and find micro-influencers.
6. Zendesk integration
Zendesk is a powerful tool for customer service. By integrating your Zendesk with Klaviyo you can sync data between both platforms which will enable you to target your customers based on the interactions with your support team.
7. Tapcart integration
Tapcart Klaviyo integration can help you create a mobile app for your ecommerce store without coding. With that, you can send push notifications to your customers such as abandoned cart notifications and new product alerts.
FAQs on Klaviyo integration
What is the best use of Klaviyo integrations?
One of the best uses of integrating Klaviyo with your site is automation and data science. Klaviyo is also perfect for email marketing, SMS, promotions and customer service.
How many Klaviyo integrations are allowed on my account?
Klaviyo only supports one integration per account. That means you can’t integrate more than one ecommerce platform on your Klaviyo account. The only way around this is to create other Klaviyo accounts, particularly if you have more than one ecommerce store for the same business.
Is it possible to send custom data to my Klaviyo account after integration?
YES. Klaviyo’s flexible APIs allow you to easily import custom data to your account. Check out how to manually import data into your Klaviyo account.
Exactly how many Klaviyo integrations are there?
Klaviyo has every integration known to man, according to Maple. But our research shows us that there are 315 Klaviyo integrations. However, Klaviyo attests that it is possible to find a few ecommerce platforms that don’t support Klaviyo integration.
Klaviyo does not integrate with my ecommerce platform, what do I do?
If Klaviyo doesn’t support your ecommerce site, you can contact them and they will get it done quickly.
Klaviyo integrations are easy and free to set up. With Klaviyo integrations properly set up for your business, it’s possible to generate a minimum of 25% of your monthly ecommerce revenue through Klaviyo in your first month. The system is that good. Besides the revenue that follows Klaviyo integration, it’s arguably the best platform when it comes to ecommerce automation and creating a varied list of workflows. It’s time for you to take a closer look at what Klaviyo can do for your business by signing up.
Klaviyo Shopify integration is simpler than ecommerce enthusiasts make it sound. In fact, the entire process can be completed in minutes if one follows a few simple steps. Once integrated with Shopify, Klaviyo will synchronize all the data from your store and allow you to efficiently run SMS and email marketing campaigns, create automated flows and so much more. In 2022, eCommerce brands leveraged Klaviyo to generate over $2 billion in revenue. That was only possible because those businesses took the extra step to integrate their ecommerce platform with Klaviyo. Now, let’s help you integrate your Shopify store with Klaviyo.
How to integrate Shopify with Klaviyo
You have to do it from your Klaviyo account. Log in to begin or create a new account for free. Klaviyo allows you to integrate Shopify straight from the account setup wizard. Alternatively, you can add Shopify from the integration tab in your Klaviyo dashboard. Click on your account name in the lower left corner of your dashboard. Next, click on Integration. On the integrations page, scroll down or search for Shopify. Click on Add Integrations on the right.On the next page, paste the URL of your Shopify store. It must be in the format mystore.myshopify.com as shown in the URL placeholder
Additional configuration settings
Sync your Shopify email subscribers to Klaviyo: this automatically adds all your customers who subscribed to email marketing while shopping with you on Shopify. Next, select a list to add those subscribers from the dropdown menu — preferably Newsletter. You can do the same for your SMS subscribers if you have activated your phone number on Klaviyo. Sync data to Shopify: We recommend selecting Sync all profiles. That way the two sites will have a complete handshake. Finally, click on Connect to Shopify. On the next page click on Install App at the top right of your screen or bottom left. You’re all set. Your Shopify store is now integrated with Klaviyo.
How to integrate Klaviyo with Shopify Plus
Shopify Plus is basically Shopify with more advanced features. When you integrate your Shopify store with Klaviyo, Klaviyo sees it as a Shopify Plus store — that’s if your Shopify domain is for a Shopify Plus account. You won’t find a Shopify Plus integration app on Klaviyo because it’s the same as normal Shopify.
Key Benefits of Integrating Shopify Plus with Klaviyo (vs standard Shopify)
You’re allowed to edit your Shopify checkout to include a custom opt-in language, premium Klaviyo forms and lots more.
You can disable transactional emails in Shopify and send them through Klaviyo. This creates a seamless brand experience.
Benefits of Klaviyo Shopify integration
Data management. This is one of the greatest benefits of integrating Shopify with Klaviyo. Doing this allows Klaviyo to synchronize historical data and other transactional data. Thus, you can create tailored email marketing campaigns, flows with triggers and scale your business. Klaviyo support can help you do this. Customer support. Klaviyo will help you understand your customers’ needs and serve them better. The impact of this on brand loyalty cannot be overemphasized. Audience segmentation. Klaviyo integrations allow you to segment audiences based on the customer data retrieved from Shopify such as purchase frequency, cart abandonment, items purchased, conversions and more.Automation. Klaviyo integration with Shopify opens the door to automated email and SMS marketing campaigns. This allows you to focus more on the business side of things. Study shows that automated campaigns generate 4x more revenue compared to others.
FAQs on Klaviyo Shopify integration
How much does it cost to integrate Shopify with Klaviyo?
Integrating Shopify with Klaviyo will not cost you anything, however, there’s a cost when you try to take your email marketing to the next level. Klaviyo email marketing is free for 0-250 email contacts. You also get 150 SMS/MMS credits free. However, Klaviyo costs $35 per month for businesses with more than 250 email and SMS subscribers. Check out Klaviyo’s full pricing.
How do I integrate my Shopify customers with Klaviyo?
Your Shopify customers will automatically show up in your Klaviyo data when you integrate Shopify as shown earlier. However, you have to make sure you select Newsletter when syncing your Shopify email subscribers to Klaviyo. To do it, select your account name in the bottom left of your Klaviyo dashboard and click on Integrations. Select Enabled Integrations and click on Shopify. That will take you to your Shopify integration settings page. Below Sync settings, on the From Shopify tab, select the box next to Sync your Shopify email subscribers to Klaviyo.
What Shopify data does Klaviyo sync?
After integration, Klaviyo syncs events data, profile data, catalogue data, email subscribers, customer phone numbers and lists. For historical data, Klaviyo syncs data from your Shopify account in the last 90 days. That allows you to engage with and gain insight on some of your most recent customers.
What other brands can be integrated with Klaviyo?
Besides Shopify, other big ecommerce platforms that can be integrated with Klaviyo include Woocommerce, Wix, Magento, Facebook, Google, Magenta, BigCommerce, Aftership and numerous others.
What kind of platform is Klaviyo?
Klaviyo is arguably the best marketing and automation platform built to support ecommerce businesses of all sizes. Klaviyo is not an ecommerce platform on its own as you can’t buy or sell on it.
Integrating Klaviyo with Shopify is an easy and straightforward process that can be completed in minutes as we have shown. Shopify, as powerful and profitable as it is, can be turned into a different beast when integrated with Klaviyo. The benefits of integrating Shopify with Klaviyo are numerous, most of which have already been highlighted here. We recommend that you sign up for a Klaviyo account if you’re serious about taking your ecommerce marketing to the next level. That’s if you haven’t done so already.
Integrating WooCommerce with Klaviyo is capable of unlocking serious business growth, better customer relations, untapped revenue and higher conversion.
Since 2011, WooCommerce has helped more than 2 million businesses launch their eCommerce brands online via WordPress.
But launching an ecommerce business is the easy part. 90% of ecommerce businesses fail or close shop within the first four months of launch, according to Forbes. That’s where Klaviyo can help.
Klaviyo is more than just an email marketing platform as it’s often touted. Klaviyo helps all kinds of brands better understand their customers through data. This fosters relationships and ultimately drives revenue. But first, brands must integrate their ecommerce platform with Klaviyo.
The good news is, Integrating Klaviyo with WooCommerce can be completed in a few easy steps, even for a novice.
Let’s show you how to do it.
How to integrate Klaviyo with WooCommerce
To integrate Klaviyo with WooCommerce you need to install the Klaviyo plugin from your WooCommerce site.
Step 1. Add a new plugin. Navigate to the plugin tab and click on Add New
Step 2. Search for Klaviyo and click on Install.
Step 3. Activate the Klaviyo plugin
Step 4. Click on Settings
Step 5. Connect to Klaviyo. You need to get your API key from your Klaviyo account to complete this step.
To get your API key:
Open a new tab and log in to your Klaviyo account. Or create one.
Navigate to Settings, and then click on API Keys.
Copy the Public API Key.
Return to your Woocomerce and paste it.
Step 6. Enter your Email list ID, SMS list ID (if you have one)and select Subscribe contacts to email marketing.
Click on Save Settings to finish. You will be prompted to confirm your Klaviyo WooCommerce integration by granting full access to Klaviyo.
Now you have integrated your WooCommerce with Klaviyo. Powerful tools and features are now at your fingertips. This will give you clear insights into your customer data to drive engagement and revenue.
How to be sure your Klaviyo WooCommerce integration is working
According to Klaviyo, there are five basic things to do to be sure your Klaviyo WooCommerce integration is working effectively.
1. Add an item to your cart.
2. Proceed to the checkout page.
3. Fill in your email address and phone number on the checkout page. If enabled, check the boxes to subscribe to email and SMS marketing. 4. Submit your test order. 5. Check for the following (these may take a minute or two to update):
Started Checkout event logged under Recent Data
Profile created in the lists you selected for email and SMS marketing
Placed Order event logged under Recent Data
However, you need a few tips for running a successful WooCommerce store backed by the technology provided by Klaviyo.
6 things to know to succeed with WooCommerce after integrating Klaviyo
Klaviyo can transform your WooCommerce business revenue if you understand the power of automation.
Klaviyo offers numerous built-in automation features which you can customize to suit your business needs. Examples include automated emails and SMS, notifications for abandoned carts and other personalized push notifications.
Automation allows you to focus on making the best product while Klaviyo helps you get the word out with automated marketing campigns.
Klaviyo customer segmentation allows you to categorize your customers based on their behaviour on your WooCommerce site.
Segmentation allows you to send relevant messages, emails and flash notifications to each category of customers based on their purchase history, demographics, and browsing behaviour.
Segmentation can also be used for promotions and discounts for your customers. This can be vital for your marketing campaigns and conversion rate.
3. Data Analytics
WooCommerce allows you to add Google Analytics for data management, but Klaviyo Integrations gives you a better insight into your customer data with clear easy-to-read metrics.
Data analytics with the help of Klaviyo will help you to understand the impact of your marketing campaigns, promotions and the overall performance of your Woocomerce store.
What’s more, Klaviyo Analytics can tell you what your customers like on your site and what they don’t. This insight can help you improve and optimize your campaigns and offers.
4. Smart Targeting
Smart targeting is all about doubling down on the power of personalization. With the help of data from Klaviyo, you can prepare super-relevant content and special messages and campaigns for your customers.
You can even suggest products to customers based on their personality and set other behavioural triggers. This is known as flows on Klaviyo.
That can give your WooCommerce business a competitive edge in the fiercely competitive ecommerce business environment we have today.
5. Customer engagement
Customers are usually drawn to brands that put them first before their need to make money. But most brands simply do not know what exactly their customer needs.
Klaviyo provides custom reports on your customers to help your helpdesk engage them better, that’s beside the reviews they leave on your site.
You can also leverage Klaviyo’s custom web forms to better understand your customer needs.
6. Run experiments
No successful marketing campaign is set in stone. To succeed in WooCommerce after adding Klaviyo you have to carry out periodical experiments, A/B testing and continuous analysis of your data. Doing that will on improve your conversion rate and spike your revenue.
WooCommerce is an easy-to-use, powerful and extensible ecommerce platform for WordPress.
Integrating your Woocommerce site with Klaviyo has the potential to grow your ecommerce business through targeted marketing using data and cutting-edge features.
The process of integrating WooCommerce with Klaviyo is easy and straightforward. You don’t need to hire a digital marketing expert to do it if you have read this piece.
However, to unlock the power of Klaviyo after integrating your WooCommerce site, you have to leverage the features of the platform.
Recent statistics reveal that there are 2.96 billion monthly active users on Facebook. Further, the average adult is on Facebook for approximately 30.1 minutes daily.
That makes Facebook an ideal place to advertise. Not only is it brilliant because of the volume of users, but Facebook also can hone in on users who are more likely to buy your product or solution. This means you can get a better ROI for your marketing dollars.
To optimize results, you need to hire a superior Facebook advertising agency. There are many agencies, and all will deliver a variation in results. Rather than finding a diamond in the rough, target your search in a way that will help you uncover the ideal vendor to partner with.
To find the one who can perform the best for your business and market, keep reading and follow these smart tips.
1. Ensure They Offer the Services You Need
Not all Facebook advertising agencies are the same. You will find variations in what they can and can’t do. Therefore, you must work with one who will handle your needed services.
Such services include copywriting, ad design, bid optimization, target market research, and campaign management. Think about what precisely you need a vendor to handle with your Facebook advertising and check their proposals that it has exactly what you expect. This will also help you allocate your budget appropriately.
2. Research the Agency’s Online Reputation
It will be a critical part of your digital marketing strategy and directly impact sales. Before spending on Facebook ads, vet the Facebook advertising agency thoroughly. This can be from reviews on Google and reviews on Facebook.
You can also check other online sources like Indeed and Glassdoor to see what employees say. When users can leave unsolicited feedback online, they will get an authentic look at how the agency operates. This will give you a sense of their reputation.
Indeed, ask the agency directly for references, too. During your research, you must contact their past clients and ask how they performed with the services you are interested in. You will want to hear firsthand how they function and how they can help you.
3. Ask for Case Studies
You want to work with a Facebook advertising agency that has been in business for a while. It is essential to choose a partner with experience. While researching the firm, ask them to provide you with case studies.
Not only that, but ask about their past results. They should be able to point to results from a current or past client that proves they will do an excellent job. If they cannot give you a specific example, take that as a red flag.
4. Request Details on Which Target Audiences They Have Experience in
Every client will have their specific demographics to contact when advertising on Facebook. This includes age ranges, gender, location, etc. Therefore, you want the agency to provide details on the audiences they have experience with.
Finding an agency with expertise in your target audience is critical for success. They should have experience in what will work well to grab the attention of your potential customers. Ask the name of the brand with a similar target audience to yours, and request an example of the Facebook ad they ran for them.
5. Discuss Your Budget
You should have an amount set aside for your Facebook ads. Not only that, but you will need to pay the agency. Before reaching a final agreement, you must discuss your budget.
This will also directly impact your success. Your advertising spend will dictate the size and scope of the project. Many agencies have packages to help you select the best service offering, while others can charge by the hour.
You will want to clarify how they charge before you begin working together. If they offer “package” deals, choosing a package that includes what you need is vital.
Check that you are not purchasing one with line items that won’t help you. This will only take up resources for things you do not need.
Choose wisely, and dedicate your spending to where it matters most.
6. Get the Support You Need
For every Facebook ad you run, you want each one to help you grow your business. A successful partnership means the agency is on the same page as you. This includes ongoing support.
When you have questions or want to change a campaign, you need a representative to help you. The agency should be able to respond to you quickly by phone or email. Please don’t wait and see about their customer experience.
During your initial discussions, ask about ongoing support. Ask how they handle issues with their customers should they arise.
Find the Best Facebook Advertising Agency
They say that you must spend money to make money. While you spend, you need the reassurance that you will create revenue as a result. Following this advice can generate results in your digital marketing efforts.
A Facebook advertising agency is a crucial component in boosting revenue. Make sure they offer the services you need, research their reputation and past results, choose a firm with experience, and work together on a budget to meet your needs.
Forge is a digital marketing company that will meet your requirements. That’s because we obsess over forging growth. We evaluate your business and create a plan according to your unique needs.
Get a creative digital strategy that will maximize your reach. Boost your traffic and online revenue. At Forge, you get the service your company deserves.
Click here to contact Forge and speak with an expert!
In 2023, the cannabis industry faces many challenges. One of those is the entrance into the marketplace of non-cannabis businesses. The shifting cannabis marketplace creates new challenges to drive revenue and engagement.
Is your business struggling in these two areas? If so, you may need to boost your email marketing strategies.
You’ll appreciate how it can help you take your business to the next level. Take a minute to explore the benefits of this robust email marketing software.
Personalized Emails: Connect with Customers on a Deeper Level
Klaviyo’s powerful personalization capabilities allow you to create custom email campaigns. You can tailor your campaigns to your customers’ interests and preferences. This level of personalization is crucial for customer engagement.
Personalization shows your customers that you understand their needs. It shows your commitment to providing them with the best possible experience.
Targeted messages that resonate with your customers increase their loyalty to your brand. Loyalty drives repeat purchases.
Here are a few ways you can leverage Klaviyo’s personalization features:
Collect and use customer data
Create personalized content
Set up automated campaigns
Use A/B testing
Monitor and analyze results
Klaviyo’s personalization features allow you to create more targeted and engaging email campaigns. When emails resonate with your audience, it can drive big results for your business.
Automated Flows: Drive Conversions with Targeted Messaging
Klaviyo’s automated flows are a set of pre-built and customizable workflows. These workflows cover common eCommerce use cases. Examples include abandoned carts, post-purchase follow-ups, and win-back campaigns.
Klaviyo’s workflows help businesses carry out email marketing quickly. You can customize them to meet your specific business needs. Here’s how automated flows work:
With Klaviyo you can choose from a wide range of triggers. Actions such as a customer making a purchase triggers an automated flow. You can even create custom triggers based on your specific business needs.
Once a trigger occurs, Klaviyo checks to see if the recipient meets any other conditions you’ve set up. This can include things like order value, product category, or geographic location.
If the email recipient meets the trigger and conditions, Klaviyo responds. The response is a series of pre-determined actions.
Klaviyo’s actions include sending a series of emails. It may add or remove a recipient from a list, or update a customer profile.
Are you interested in creating more effective email campaigns? Klaviyo’s automated flows can help. Automated workflows can result in a seamless and engaging experience for your audience.
Segmentation: Reach the Right Customer
Segmentation is a Klaviyo feature that allows you to group your email subscribers. Here is an overview about how segmentation works with eCommerce email marketing:
With Klaviyo, you can segment your audience based on their behavior. Purchase history, email engagement, and website activity are segments. This allows you to create highly targeted campaigns tailored to each individual customer.
Custom Segment Creation
Klaviyo doesn’t only offer pre-built segments. You can create your own custom segments. For example, you could create different segments for customers based on their location.
Klaviyo offers dynamic segments that automatically update based on specific conditions you set. You could create a segment of customers who’ve purchased in the past 30 days. What about a segment for people who click on a particular link in your email?
Don’t stop here if you’re looking to take your email campaigns to the next level. Continue reading to find out how Klaviyo’s integration features work. Integration is a great way to use email marketing to help you achieve your goals.
Integration: Get Real-Time Insights into Your Performance
Klaviyo integrates with a wide variety of popular eCommerce platforms, such as Shopify and WooCommerce. Integration allows you to track customer behavior and analyze the performance of your email campaigns in real-time.
Klaviyo’s current integrations include the following:
Imagine the time you could save by syncing customer data and automating marketing. Connecting email campaigns with Klaviyo makes it easy.
You not only save time, but you can also increase revenue. Your customers will get a better customer experience as well. while delivering a better customer experience.
Reporting and Analysis: Improve Your Strategy with Data-Driven Insights
Finally, Klaviyo’s reporting and analysis features are incredibly powerful for small businesses. You can track the performance of your email campaigns in real-time. This helps you make data-driven decisions to improve your strategy.
Klaviyo’s reporting and analysis feature allows you to track the following metrics:
Using Klavioy’s data to optimize your email campaigns helps increase engagement. It can also drive more revenue for your business.
Klaviyo is highly regarded in the industry for its powerful reporting and analysis features, and many businesses rely on the platform to track and analyze their marketing campaigns
Unlock the Power of Klaviyo Email Marketing
You want to drive engagement and increase sales in your eCommerce business. A robust and reliable email marketing tool is essential.
Are you ready to improve customer engagement and increase your revenue? Working with a robust and reliable email marketing platform is essential.
Go with Klaviyo email marketing software. Overall, the ability to personalize email campaigns is one of the key benefits of using Klaviyo, and it is one of the reasons why the software is so popular among businesses of all sizes.
The team at Forged Digital Marketing + Creative specializes in email marketing. We can help you take your email marketing strategy to the next level.
It’s easy to assume that social media is the most effective space for communication with customers. After all, people spend a ton of time on platforms like Facebook, Instagram, and TikTok.
The truth is that 74% of people still prefer email communication, particularly with businesses. Emails are convenient to receive and provide a level of security and authority that other methods can’t match.
If you’re looking for a way to improve your email marketing, it’s time to consider email automation. This is an especially important choice for eCommerce businesses that rely on online sales to thrive.
Want to know more about email automation and how it can benefit eCommerce businesses? Read on to learn everything you should know about automated emails.
An Early Start
Adopting email automation works best when you pair it with a focused effort to grow your email list. By prompting new customers to sign up for your emails, you can get an early start building that important relationship. In addition to pop-up prompts on your website, you can also request that customers provide their email addresses upon checkout.
With automated emails, you can create a welcome series that will arrive in your new customers’ inboxes right away. With the right email marketing technology, you can track whether or not that initial message was opened. The goal of a welcome series is to determine whether or not your new customer is interested in email communication—and you can also throw in a few incentives to encourage a first (or second) purchase.
Easy Drip Campaigns
One of the most common uses of automated email marketing is the effective drip campaign. A drip campaign is a series of emails sent at opportune times to keep consumers engaged and encourage purchases.
Drip campaigns include:
abandoned cart reminders
You can also use drip campaigns to provide customers with discount codes or upsell opportunities. By automating your drip campaign, you can ensure that the right email reaches each customer when they’re most poised to follow your calls to action.
When you’re putting together marketing materials, consistency is key. When your tone and voice remain the same, consumers know what to expect from your eCommerce business. If your tone and voice change, it can create confusion and distrust.
When you opt for email automation, you can put together the vast majority of your emails at the same time. That means using the same writer or team that can stay focused on the same goals to create a drip campaign that feels unified. This will also give you more time to focus on your newsletters and updates and a portfolio to reference so that your consistency never wavers.
While eCommerce is thriving in the digital age, it does present some unique obstacles. The biggest one is that without a brick-and-mortar store, you can’t rely on local foot traffic to build brand awareness. Instead, all of your brand awareness has to come from online marketing efforts.
As we’ve already mentioned, email is one of the most effective ways to communicate with consumers. By automating your email campaign, you can ensure that emails reach inboxes even when you’re preoccupied with other important things like creating great products and fulfilling orders. Each time one of your emails hits a consumer’s inbox, you’re building the brand awareness needed to earn their trust and their purchases.
Tracking Important Metrics
Email marketing statistics paint a clear picture: some email campaigns are more successful than others. On average, email marketing yields a $36 ROI for every dollar invested. However, the top performers are seeing a $70 ROI for every dollar invested.
Automated emails allow you to track important metrics and make adjustments over time. When your entire email list is receiving variations of the same emails, you will get a clear sense of what’s working and what isn’t. If, for example, your abandoned cart reminder is yielding a lower conversion rate than your re-engagement initiative, you can tweak or replace your abandoned cart reminder until it’s bringing in the ROI you deserve.
Many business owners worry that automated emails are impersonal. After all, isn’t everyone receiving the same email? How can you ensure that consumers feel directly catered to when they receive an automated email?
With today’s marketing technology, you can personalize automated emails with ease.
You can still divide your email list into different demographics. That way, each recipient is receiving emails relevant to their needs and desires. You can also personalize and customize your automated emails based on buying habits and more.
Outsourcing Your Email Automation
Do you feel overwhelmed by the idea of taking on a new marketing strategy? After all, you’re already managing a website, social media pages, and product fulfillment.
The good news is that you can outsource your automated email campaign. We can do everything from creating your email content to setting up the automated schedule to tracking key metrics. We’re Klaviyio Partners, after all! With our help, you can stay focused on the day-to-day while reaping the rewards of a strong email campaign.
Let Us Tackle Your Email Automation
There’s one thing your eCommerce business is missing in 2023: email automation. As you can see, there are a ton of ways to use automated emails and the benefits speak for themselves. Now, we want to offer our eCommerce services that will boost your business.
Ready to find out more about how we can help? Contact us and let us know what services you’re interested in so that we can create a customized marketing strategy that will help you to meet all of your goals.
Did you know that email marketing boasts an impressive ROI of $36 for every $1 spent?
You want to start using Klaviyo email marketing, but you’re not sure where to start.
Even if you’ve never used Klaviyo email marketing before, it’s easy to get started. You can be up and running in minutes with our simple setup process.
Keep reading because, in this article, we’ll walk you through the basics of setting up your first campaign, creating templates, and importing your contact list. We’ll also share some tips for improving your open rates, click-through rates, and conversion rates.
1. Personalize your Emails
Creating personalized emails with Klaviyo is an effective way to ensure that your brand stands out. You can use such features as product recommendations, birthday greetings, and other ways to drive customer engagement.
Taking the extra time to personalize each email with a customer’s name or information they shared beforehand will show them that you are invested in their journey and care about their individual experience.
Personalizing your emails will encourage customers to stick around, look forward to hearing from you, and, in time, trust your brand enough to become loyal supporters.
2. Design an Eye-Catching Template
Designing an eye-catching template for emails is key to increasing engagement with customers. By adding elements such as attractive colors, images, and easy-to-read text, you create a template that will attract your audience’s attention and get them to click through your message.
Beyond reducing the risks of emails ending up in spam folders, an eye-catching template can prompt readers to act on your call to action, thereby driving sales and conversions.
3. Keep it Concise
Writing emails for Klaviyo is a great way to get your message across quickly and accurately. Crafting emails can be a challenge, however, as customers are usually busy and have lots of emails they need to sift through.
To make sure your customers read your message, it’s important that you keep your emails concise and focused on the point you’re trying to get across. This will also make it easier for them to digest in just a few moments instead of going through lengthy emails that took hours to write.
Keeping messages short and effectively conveys what you want will not only save time for customers but also ensure their engagement with your message.
4. Focus on Value
The key to success in email is focusing on the value you are bringing to your reader. This goes for any type of email, from a special offer to new product information to helpful tips.
By thinking about what information would be most beneficial to your audience, you can put together an email that they will find more than just interesting – they will find it valuable too!
When done right, emails that draw a focus on value are sure to perform better than those that don’t. Take the time to understand what will help your customers out the most and work that into your emails – your response rate will thank you for it!
5. Leverage Automation
Automation can be a great way of efficiently reaching customers. With Klaviyo’s automation tools, you will no longer need to worry about manually writing emails for every customer – automated campaigns are not only efficient but also highly effective in delivering the right message at the right time.
These automated emails are sure to move your customers further down the funnel, converting them into sales and boosting your bottom line.
6. Test Different Variations
Email testing with Klaviyo is a great way to understand your customers on a deeper level and boost customer engagement, leading to higher rates of open and click-throughs. Experimenting with different variations of subject lines, content, images, and more can help you optimize your emails for maximum engagement.
Testing multiple variations allows you to compare their performance and identify the ones that deliver the best results. Utilizing email testing can be an invaluable tool to get the most out of your email marketing campaigns.
7. Monitor Your Metrics
Keeping track of sent campaigns and their overall performance is essential for becoming a successful marketer. Even if something worked well one time doesn’t mean it’ll be successful the next time.
That’s why it’s important to use Klaviyo’s great metrics features to gain insight into how each campaign performs. By keeping tabs on open rates, website traffic, and email list growth, you can adjust your marketing approach going forward and improve the effectiveness of your strategies.
The only way to know whether your strategy works well or needs improvement is by monitoring the data frequently– luckily Klaviyo makes that easy.
8. Offer Incentives
Offering incentives with emails can be an effective way to capture customer attention and get them to take action. Customers will appreciate the value you provide in the form of discounts and free shipping, especially when such offers are tailored specifically to their needs.
It is also important to make sure that your offers are clear and easy to redeem so customers can immediately act on them.
Finally, define expiration dates that make sense for your economics, so incentives remain short-lived enough to be considered valuable to customers but long enough to increase the conversion rate around a given product or campaign.
9. Follow Up with Customers
Sending out enticing emails with incentives can be a great way to grab customers’ attention and drive them to take action. Not only will this keep their engagement up, but customers love getting discounts and free shipping as a bonus.
To ensure that your offers are seen as valuable by your patrons, make sure they are easy to understand and appropriately tailored for the audience so they have the incentive to act on them immediately.
10. Stay on Brand
Staying on brand for emails is an important part of running a successful business. When customers recognize the consistent image and messaging, it not only keeps them informed but also creates trust in your company.
Ensure that the content of all emails sent out reflects your company’s mission, products, and services positively to help boost customer loyalty and continue to strengthen their connection to your business.
Need Help With Your Email Marketing?
As you can see, there are many email marketing tips that you can follow in 2023 to increase your business. Master the above tacts, and you’re on your way to success.
For more information on email marketing, contact us today.
Did you know that email marketing boasts an impressive ROI of $36 for every $1 spent?
You want to start 2023 with a bang, but you’re not sure how.
It’s tough to know where to start when it comes to email marketing. There are so many different options and strategies that it can be hard to know where to begin.
But don’t worry. Keep reading this email marketing guide because these five email marketing automation will help you get started on the right foot and boost your business in the process.
What Is Email Marketing Automation?
Email marketing automation is a powerful tool that enables you to send automated emails to your customers and prospects. It takes the manual effort out of email marketing and allows you to manage your campaigns more efficiently.
By automating repetitive tasks like lead nurturing, welcome emails, follow-ups, order confirmations, and upselling messages – you can save time and focus on other areas of your business.
With email marketing automation, you can create personalized emails that are triggered by user actions or behavior within your sales funnel. This allows you to target specific users with relevant messages at the right time – increasing the chances of conversion.
You can also segment contacts based on their interests or preferences so that they receive more relevant content tailored specifically for them. Furthermore, you can access analytics and insights to help you measure the performance of your campaigns, and make adjustments accordingly.
Benefits of Email Marketing Automation for Ecommerce
Now that you understand the basics, let’s look at some of the benefits email marketing automation can offer eCommerce businesses.
1. Create Better Relationships With Customers
Automated emails can be used to nurture existing relationships and build new ones. You can reach out to inactive customers with personalized messages, thank loyal customers for their purchases, send special offers or promotions to reward them, and ask for feedback to improve your products and services.
2. Optimize Your Sales Funnel
With email automation, you can set up automated workflows or sequences that will help you identify where prospects are dropping off in the buying process – allowing you to adjust accordingly. This can help you optimize your sales funnel and get more people through it successfully.
3. Low Maintenance & Cost-Effective
Automating manual tasks is a huge time saver, as well as a money saver. You can use email automation to send personalized emails to customers without the time commitment or cost of manual labor. This allows you to focus on other areas of your business and ensure that customer relationship are taken care of.
4. Increase Sales
By targeting customers with personalized and relevant content, you can increase the chances of conversion. Automated emails can be used to upsell related products, drive repeat purchases and boost overall revenue.
5 Types of Email Marketing Automation for eCommerce
Now that you know why email automation is useful for e-commerce, let’s look at the various types of emails you can automate.
1. Welcome Emails
Welcome emails are a great way to create a warm and inviting first impression with new subscribers or customers. Not only do they provide an introduction to your brand, but they also set expectations for what’s to come!
By customizing each welcome email based on the individual, you can ensure that their experience is unique, personal, and most of all memorable.
It’s important to start establishing relationships early on that will not only keep people coming back but convince them this was a worthwhile addition to their lives!
2. Abandoned Cart Emails
Abandoned cart emails can provide an effective boost to sales, so they’re worth exploring if you run an online store. When a customer adds items to their cart but fails to finish the checkout process, these automated messages serve as a reminder that encourages them to return and complete the process.
In addition, you can drive conversions even further by providing incentives with your abandoned cart emails. For example, offering a small discount or free shipping may be just the thing customers need to go back and finish their purchase.
Adding abandoned cart emails to your arsenal of sales tools is a no-brainer, and could wind up making a big difference in your overall conversions and profits.
3. Win-Back Emails
Win-back emails are an incredibly powerful way to revive relationships with your inactive customers and make sure they don’t get away! Everyone loves the feeling of a bargain or the convenience of free shipping.
Incorporate these techniques with your win-back emails when you reach out to past customers and you’ll be sure to lure them back into your store.
Creating a good win-back email is a craft in itself, so make sure you take time to consider what kind of incentives you’re offering and how best to communicate them. With well-crafted win-back strategies, past customers can become future patrons once again.
4. Upsell & Cross-Sell Emails
Upsell and Cross-sell emails are excellent marketing tools. They allow businesses to up the value of each purchase by promoting related or complementary items which may help the customer fulfill their needs and wants.
These emails build on what customers have already purchased and help business owners overcome any objections the customer may have with extra incentives, such as discounts or even free offers.
By utilizing these strategies, businesses can increase their sales and develop a loyal customer base. Customers also benefit from getting additional products that further enhance their shopping experience.
5. Newsletter and Promotional Emails
Crafting effective newsletters and promotional emails is important for any business looking to expand its reach. Not only do they keep customers informed, but they also help build brand loyalty.
The purpose of a newsletter is to communicate the benefits of your service or product in concise language that makes your subscribers feel special and valued. On the other hand, promotional emails are used to drive sales by presenting direct offers.
A clear call to action should be included so that potential customers have an easy time claiming discounts or learning more about products they may find appealing.
No matter which type of automated message you send out, it is integral that you personalize your content so that every customer feels heard and connected to your business.
Need Help With Your Email Marketing?
As you can see, there are many fantastic email marketing campaigns that you can use in 2023 to increase your business. Master the above tactics, and you’re on your way to success.
For more information on email marketing, contact us today.
Based in San Diego, California, Radd Interactive is making a name for itself in the space of SEO, PPC and Social Media marketing.
Radd have a committed team of experts who are driven by achieving results for their clients using robust strategies and technology.
They even created a powerful technology known as RaddBOT just for SEO.
What Radd Interactive are great at:
Radd Interactive top clients:
SmartSites are arguably among the best agency when it comes to driving growth for businesses through their website. Both G2 and GoodFirms have rated them highly for their work in digital marketing.
The company was founded by two brothers Alex and Michael Melen who have a passion for marketing. They’ve grown their business by committing to client satisfaction.
What SmartSites are great at:
Web design and optimization for search
Conversion rate optimization
SmartSites’ top clients:
Aga Truck Parts
APS Pro Lab
Axle Eight are a thriving marketing agency who are getting results for their clients using innovative technology and strategies.
Unlike most agencies, they don’t take on more clients than they can handle. They also don’t take on just any client who has money to spend. They have a strong vetting process to ensure any client they work with is a good fit.
What Axle Eight are great at:
On-page and Off-page SEO
Social Media Marketing
Axle Eight’s top clients:
Neil Patel Digital
Founded by the award-winning Neil Patel, Neil Patel Digital is another thriving marketing agency with strong experience in SEO and digital marketing.
The company is excellent at driving traffic for brands that ultimately leads to improved revenue.
Neil Patel has founded many digital marketing companies but he’s most committed to what happens at Neil Patel Digital
What Neil Patel Digital are great at:
Neil Patel Digital top clients:
Based in Philadelphia, Pennsylvania, 1Digital Agency are laser-focused on generating revenue for e-commerce brands using SEO, paid search and social media marketing.
They can create an optimized eCommerce website for any brand, or perform a thorough website audit for eCommerce.
What 1Digital Agency are great at:
1Digital Agency top clients:
Kids N Cribs
Located in Baltimore, Maryland, Groove are another agency that specializes in eCommerce marketing using web technologies and digital advertising.
They’re also good at helping clients develop powerful marketing plans for their eCommerce business.
They thrive in creating unbeatable eCommerce websites and optimizing them for better results.
What Groove are great at:
eCommerce website development, optimization and support.
Groove’s top clients:
Cast & Crew
Kobe Digital are one of the most affordable marketing agencies out there. But they don’t sacrifice quality for price.
The agency focuses on ecommerce marketing through SEO, PPC and social media marketing.
What Kobe Digital are great at:
Kobe Digital’s top clients:
Evester is an agency based in Florida. They’ve been gaining a lot of rave reviews recently and it’s due to the success they’re achieving with projects.
Unlike many other agencies, they take time to look at the foundation of any potential client to determine if they’re worth the effort.
What’s more, they are open to working with both big and small brands.
The feedback we received about the company is that they also work well as regards SEO for eCommerce.
Shero is already a decade old in the industry making them one of the most experienced hands out there.
What Shero are great at
Social media marketing
Shero’s top clients:
American Casting & Manufacturing
Growth Marketing Pro
Growth Marketing Pro was founded by two SEO experts (Hailey Friedman and Mark Spera). Both had a strong passion for marketing and eventually quit their jobs to pursue their dreams and that’s how GMP came to be.
GMP are superb at SEO and even have a paid SEO tool known as GrowthBar which helps optimize websites for search engines.
The agency are landing a lot of clients due to their hands-on approach to marketing, experience and proven results.
What Growth Marketing Pro are great at:
Growth Marketing Pro top clients:
We consider Storm Brain among the best marketing agencies for branding and strategy.
Based in San Diego, Los Angeles, the agency has achieved success with many of its clients in terms of eCommerce marketing.
What they bring to the table is a wealth of experience, with over two decades of experience in the marketing industry.
What Storm Brain are great at:
Storm Brain’s top clients:
Beauty and Beyond
Plant Based Science
CBD Dreams Realized
Social SEO boasts 20 years of experience in the eCommerce marketing industry and in that time they’ve built quite a reputation.
This agency promises to show proven results within the first 30 days if you choose to hire them.
Social SEO have worked with different types of brands for years. They’re superb at SEO, traffic generation and social media marketing.
What Social SEO are great at:
social media marketing
Social SEO top clients:
Ignite Visibility are an award-winning agency that have achieved great results using paid search, SEO, email marketing and other strategies.
The San Francisco-based company are experts in eCommerce marketing using SEO, paid search, display and landing page design.
However, they prefer to work with B2B tech brands.
What Upgrow are great at:
Upgrow top clients:
Marketing guru Eric Siu worked his magic on Single Grain turning it from nothing into one of the best marketing agencies around right now.
What they do at Single Grain is help businesses rise to the top through a unique and aggressive marketing approach.
Single Grain are masters in SEO, website optimization and paid search.
What Single Grain are great at:
Strategy and planning
Single Grain top clients:
WebFX have helped hundreds of businesses increase their revenue through successful digital campaigns.
This agency is good at website optimization and growth hacking using new techniques.
WebFX claims to give businesses an unfair advantage through their thorough work in SEO, PPC, web optimization. They’ve won a few awards doing just that.
What WebFX are great at:
SEO for eCommerce
Social media marketing
WebFX top clients:
Buffalo Wild Wings
Avex are one of the best agencies when it comes to marketing through great designs. They can create the most interesting designs to help any brand retain and land new customers.
Avex are focused on helping brands grow using creative strategies and techniques. They are quite strategic with more than 35 experts working directly to help meet targets for their clients.
The agency is located in NYC where they are beginning to get noticed in the eCommerce marketing space by some big brands.
What Avex are great at:
Avex’s top clients:
Inflow are good at what they do in terms of SEO, paid social and social media marketing. But they certainly are no jack of all trades.
The Denver-based company are not the greatest when it comes to designs but they’re almost unrivalled as regards digital marketing.
What Inflow are great at:
Social media marketing
Inflow top clients:
Colorado State university
How to hire an e-commerce marketing company – 5 things to check for
Perhaps the eCommerce marketing agency you want to hire is not on our list. There are basic things you must look out for before signing up with any agency. Like track record, marketing strategy, core values and support.
Here’s a basic checklist you can follow:
1. Track record
If they can’t attract traffic to their website, they won’t for you. You can ask them to show you proof of the traffic they’ve managed to attract to their website over the past year.
Secondly and more importantly, you have to verify their track record regarding KPIs like traffic generation, conversions and ROI.
Find out how what they managed to achieve for their clients who had similar needs to yours. Great marketing agencies are always willing to provide social proof.
2. Portfolios and testimonials
Don’t just take their word for it, look out for portfolios and testimonials from successful projects and clients worked on.
People are often leave reviews about agencies that help them meet their target and those that fail them miserably.
Simply avoid companies without any genuine customer reviews – it’s either they’re new or they have something to hide. Any way you look at it, you’d be taking a risk hiring them.
3. Tactical approach
Most agencies will promise the high heavens to get your business. You’ll know how genuine they are when you start asking the ‘HOW’ questions.
How do they plan to drive traffic to your business?
How do they plan to generate the leads?
What are the steps for generating ROI for your business after you sign up?
A great marketing agency must be ready to explain its marketing strategy. That would give you a lot of confidence that they can do what they’re promising.
4. Who works on your account
From the outset, your marketing agency should be able to tell you who would be directly working on your account.
Dealing with real people who are committed to working with your brand for a specific time will save you a lot of headaches in terms of support.
That connects directly to the next point…
5. Communication pattern
A great marketing agency will be clear about its communication pattern and methods. Things like who exactly will be reaching out to you and when.
It’s important to know when they will communicate their progress report and how. Is it through calls, email, Discord, Skype or some other method? You have to know.
You also need to know how frequently you should expect a progress report – daily or weekly. That way you know when things are going right or wrong.
Now it’s up to you
Employing an e-commerce marketing agency may be the final piece of the jigsaw to grow your business. But you have to do your due diligence.
According to marketing guru Neil Patel, choosing the right ecommerce marketing company can be the difference between failure and success.
Ecommerce marketing is not a one-size-fits-all. You need a marketing agency that will work closely with your brand to get you amazing results.