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Creative, eCommerce

Entrepreneurs in the United States start over 600,000 businesses each year. Many of these individuals choose to found eCommerce companies due to the low overhead associated with running an online store.

If you want to hit your target metrics when selling products, it’s essential that you emphasize product photography. We’ve created a brief guide full of product photography ideas that you can capitalize on for your business.

Let’s get started.

Lifestyle Shots

This is one of the most important types of photos that you can take for your products. Lifestyle shots show potential customers how your product would be used in their everyday lives.

These photos should be taken in natural lighting and feature models using your product in a natural way. For example, if you sell coffee mugs, you might want to show someone enjoying a cup of coffee while relaxing at home or working in the office.

Group Product Shots

Group product shots are a great way to show off multiple products at once. This type of photo is perfect for businesses that sell sets or collections of items. For example, if you sell a set of skincare products, you could take a photo of all the products arranged together.

Detail Shots

Detail shots are designed to show off the features of your product. These photos should be taken with a macro lens to get close-up shots of your product.

For instance, you might want to take a detailed shot of the gemstones or metalwork if you sell jewelry. This type of photo is great for showing off the craftsmanship of your product.

In some cases, this type of product photo could also mean the difference between whether or not someone makes a purchase. Many people are apprehensive when purchasing something online from a particular brand for the first time, so they need as much detail as possible.

Product-in-Use

Product-in-use shots are another type of lifestyle shot that shows your product being used in a natural way. This type of photo is perfect for products that have multiple uses or can be used in different ways.

For example, if you sell a multi-purpose tool, you could take a photo of it being used for different tasks. Having website images of the different settings you can use your product in is essential when it comes to maximizing sales numbers.

Before and After

Before and after shots are great for products that have a transformative effect. These photos show your product in use before and after the transformation. A common example could involve taking a before and after photo of a model using a skincare product.

This type of photo is perfect for emphasizing the results of your product. It can also go a long way toward building brand trust.

Overhead Shots

Overhead shots are taken from above the product and are ideal when it comes to conveying the size and shape of your product. This type of photo is perfect for products that are difficult to photograph from a traditional angle.

An overhead shot can give potential customers a better idea of the size and scale of the product. this is great for business owners who sell particularly large products, such as furniture.

Step-by-Step

Step-by-step photos are perfect for products that require assembly or have multiple parts. These photos are great for complex products that might be difficult to understand from a traditional photo. If you sell exercise equipment, you could take a series of photos showing someone putting it together and using it.

Packaging Shots

Product packaging shots are designed to show off your product in its packaging. As you might guess, this is great for businesses that sell products that come in special packaging.

If you sell a luxury item, you might want to take a photo of the product in its box or case. This type of photo is perfect for showing off the attention to detail that went into packaging your product. This will help ensure your audience knows exactly what they will get when they receive your product.

What Other Tips Should I Know?

There are a few other factors to keep in mind when taking product photos.

Lighting is an important factor in taking good product photos. Natural light is always the best option, but you can also use artificial lighting if necessary. Make sure the light is evenly distributed and not too harsh. You don’t want any shadows or glare in your photos.

The background of your photo is also important. A plain white background is always a good option, but you can also use other colors or patterns if they complement your product. Just make sure the background doesn’t distract from the product itself.

When taking close-up shots, make sure the focus is on the product and not the background. You want potential customers to be able to see the details of your product, so the photo should be clear and in focus.

Finally, don’t be afraid to experiment with different angles and perspectives. The best way to find the right shot is to take lots of photos and see what works best. You might be surprised at the results you get from trying something new.

Even simple changes can go a long way towards achieving a better end result. 

These Product Photography Ideas Could Be Game-Changing

Product photos are an essential part of any business, as they help potential customers understand your product and make a purchase decision. Be sure that you keep the above product photography ideas in mind so you can make the decision that is best for your business.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

Ecommerce development companies

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Creative, Marketing
I hate to be cliche and start an article about organization by saying, “In today’s crazy world…” but, well, in today’s crazy world it is hard to keep everything straight. It’s difficult to be productive when you have Santa Clarita Diet queued up on Netflix, an ever growing list of unanswered emails, and a venti double red eye coursing through your system. How do you boost your productivity and get through your workday without your brain melting? Hint: the answer is not snorting coffee beans, although I’ve been close – real close.

Tip Numero Uno: Get a Planner and Treat That Shit Like a Bible

I have a really pretty Lily Pulitzer planner that I bought one day on a whim. Little did I know that this small planner would save my life on multiple occasions. How many times have I thought to myself, “Oh man I have nothing to do today, awesome! Let’s go longboarding, let’s get coffee, let’s watch Netflix!” only to casually flip open my planner and see what my lovely past self left for me: a laundry list of things to do. Thanks, past self! I kind of hate you, but I love you at the same time. Tumblr GIF - Find & Share on GIPHY The takeaway here: Stick to your planner. Your planner is now your only friend: tell it everything, and don’t leave any details out! (It’s your only friend, after all.)

Stay On a Consistent Sleep Schedule

Early bed and early to rise makes a man healthy, wealthy and totally boring (here boring meaning actually functioning). Alright, I’m not trying to be harsh – but from Monday to Friday getting the same amount of sleep a night is critical. Last year I went to bed at 11pm and woke up at 7 am everyday. It did wonders for my productivity. Even if there wasn’t a reason to get up so early, I would. By 8 am I was dressed, had eaten breakfast, and could set my mind onto the day’s priorities. Work GIF - Find & Share on GIPHY

Read More, Text Less

No, really. Invest in magazines like Advertising Age, read up on Business Insider – devote thirty minutes of your day to running through the latest marketing news and you’ll have those references to fall back on when you’re in dire need of an idea. Another great resource is Hubspot for all your digital marketing needs. Rather than spend time looking at dogs on Instagram, take your minutes of free-time and turn them into Advertising 101. The Office GIF - Find & Share on GIPHY I have never regretted learning something new about this industry – whether a client or a agency member, there’s always something new to find out and utilize. And that’s a wrap! Stick to your planner, get some rest during the week and devote some time per day reading up on what’s happening in Advertising. 80S GIF - Find & Share on GIPHY Peace. Speaking of reading up on Advertising, check out these articles for your 5 minute daily dose of digital marketing: http://www.forgedigitalmarketing.com/2017/02/22/microtrends/ http://www.forgedigitalmarketing.com/2017/02/17/brand-gap/
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Advertising, Creative, Marketing
Hi there! We need to talk. I couldn’t help but notice that your advertising is falling a bit flat these days. Don’t get defensive just yet: this happens to more companies than you might think. You fall into the same old, same old pattern that everyone is doing and eventually our fearless consumer can’t tell (or simply doesn’t care) that your product is The Best Product Ever!™ because they cannot for the life of them distinguish you between all the other noise they’re hearing on the daily. Look, buddy, I’m not even going to ask you how you got into my office. I don’t have the budget or creative genius required for high-profile advertising – I’m just trying to get my message out there! Fear not, I have good news. You don’t have to be a genius or have a huge budget to put forth some truly stellar work. Unfortunately, your refusal to believe that there are better ideas out there on the creative horizon are holding you back. Let me show you how to cut the cord and banish boring advertising copy to historical archives (where it belongs.)

Push a few boundaries.

I’m not talking about deciding to litter your copy with profanity or calling out your competition or any number of ways you may take this tip and twist it into an excuse to behave badly. I’m talking about playing on words – and to stop taking yourself so seriously! Geez! The last thing you want to do is cause an uproar and have your consumers clamoring at your office doors for an advertisement copy that brought you and your coworkers to tears (it was just so funny, you didn’t mean any harm!) a week ago. There is a very fine line between tongue-in-cheek-advertisements and now-society-hates-you copy that could land you, and your product, in hot water. This advertisement is clearly labeled towards the younger demographic but it’s also a clever play on words. It pushes a few boundaries but it offers a delicious alternative to America’s Favorite Pastime (wait, I thought that was baseball?). Make the consumer smile and shake his head. I need some camaraderie in these copies! Walk the fine line of pushing a few boundaries in your copy and you will reap the benefits.

Make ‘em cry

Okay, you say to me, I see where you’re coming from – but my product can’t be sold like that. I’m selling baby diapers, wrinkle cream, life insurance! This leads me to the second tip of the day: resonate with the consumer by going the sentimental high road. I’m a firm believer that if you are making the target audience laugh or cry you’re doing a good job. People remember the things that make them laugh, and the things that make them cry. https://youtu.be/Cjq50t_-JFo I have sobbed in public places due to the MetLife Hong Kong commercial. I wish I was joking, but I’m not. This is of course a large-budget kind of execution, but the sentiments are the same. If you can get your advertisement to resonate with the consumer you will not soon be forgotten. Advertisements that preach happy, generic smiling faces are advertisements that make me yawn, what else is around for me to look at? Here I believe is a two in one: pushes some boundaries with the imagery but also catches the eye and makes a person think about what the advertisement is really trying to say. They may stop, be intrigued, and want to learn more. If you are trying to speak upon the dangers of emotional abuse by showcasing a happy child who has already worked past their abuse, your audience will not be so captivated. After all, that child is safe and happy now, so why should they worry? Another cool example of hitting the sentimental button in a consumer’s brain.

Guerilla Marketing

This is easily one of the best, low-budget, high-recognition advertising strategies out there. And trust me when I say, it certainly won’t be boring. If you’re anything like me (and I hope you are not) when you first heard of Guerilla Marketing your initial thought was: What the hell is Guerilla Marketing? In which case my ever-patient professor went on to explain it and all was made clear. Therefore in this same knowledge-sharing spirit, let me explain Guerilla marketing to you. This is Guerilla marketing: https://www.google.com/imgres?imgurl=http%3A%2F%2Fwww.wordstream.com%2Fimages%2Fmr.clean-urban-marketing.jpg&imgrefurl=http%3A%2F%2Fwww.wordstream.com%2Fblog%2Fws%2F2014%2F09%2F22%2Fguerrilla-marketing-examples&docid=ITbQopbSaxkNXM&tbnid=sVC_qo5kUxXSiM%3A&vet=1&w=600&h=399&client=safari&bih=696&biw=788&q=Guerilla%20marketing&ved=0ahUKEwiH8ZqX6dHRAhVn6IMKHZSnAfwQMwitASgAMAA&iact=mrc&uact=8 This is Guerilla marketing: http://favbulous.stfi.re/post/1278/80-creative-ads-campaigns?sf=yoklopo And this is Guerilla marketing: Guerilla marketing is essentially displaying some ingenuity when it comes to your advertisements and the environment around you. It’s difficult to find advertisements more engaging than the ones Guerilla marketers come up with. Consider where your target demographic frequents and scope the area out. Now for the fun part: making use of those spaces.The park bench is now an advertisement, the floor you walk on, the wall you lean on. It’s hard to ignore. For a low budget campaign, Guerilla marketing can be a cost-effective option that reaches a lot of foot traffic. I hope with a little creative elbow grease you can finally ditch the boring advertising copy you have burdened yourself with and enter into the world of actually surpassing your sales quota. Alright, I know, a little harsh – but a good marketer recognizes that the world is saturated enough as it is with flashy advertisements. An advertisement that can make a person stop for even two seconds and think – “Huh” – is a brand that is on its way to success.
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Creative, Social Media

It’s 2022 and human beings officially have attention spans that are shorter than goldfish.

Yikes.

So what does that mean for promoting your business in the mobile-social revolution? VISUALS. The quicker you can communicate value to your potential target audience, the more chance you have to capture their attention and have a shot at converting them into a customer.

This leads us to today’s discussion: how to take better pics to promote your business online. The best part? You don’t even have to have a big fancy DSLR camera. So whip out your smartphone, let’s do it.

 

  1. STAY ON THE GRID.

They teach you fancy stuff in film school like The Rule of Thirds, but all you need to know is this quick iPhone hack. Switch the grid on! Go to settings and find Photos & Camera. Here you will find the hidden settings that were dismissed back in iOS7. Tap the switch next to Grid to turn it on. It’s about half way down, under the Camera section. Use this to line up horizons and space out subjects.

how to take better pics to promote your business on social media

2. GO INTO THE LIGHT.

A really nifty trick to shoot emotionally stimulating photos is to shoot silhouettes. Emotional recall is proven to create better brand awareness as users can more easily remember things that have moved them on some level. Silhouettes are a quick trick. Simply place your subject in front of a strong light source and shoot into the direction of the light source. Look at you, you romantic!how to take better pics to promote your business on social media

3. KEEP IT SIMPLE AND SYMMETRICAL.

Remember that grid from tip #1? Use it to center your subject directly in any of the center squares within the grid. Keep the background super simple for maximum subject focus. You can also create symmetry by placing two objects on opposing sides of the grid. Remember k.i.s.s., keep it simple and symmetrical!

how to take better pics to promote your business on social media

4. PULL YOUR FOCUS.

Once you’ve created your composition within the grid to your liking or even chosen a silhouette, make sure to choose your focal point. On most smartphones, you just need to press on the subject to pull it into focus. If you have a closer subject with some desirable detail, pull the focus to their face or detail point and watch the background magically blur out, creating a memorable, ethereal pull focus! You’re a pro!

how to take better pics to promote your business on social media

Photo tricks like these are simple and create the perfect grounds to build awareness and consideration for your brand, products, or services when promoting your business online. Try these photos out in some social media advertisements and don’t be afraid to drop us a message if you need help!

Happy snapping!

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Creative, Social Media
Social media marketing is all about the visuals. Not a graphic designer? Don’t fret. Here are 4 free tools you can use to create social media images for your brand or business!   Canva | Best Social Media Images Tools | Forge Digital Marketing
  1. Canva

Canva is one of the best free tools to create social media images and more for your business. You can select templates and customize them and either download your creations to your desktop or you can have the app for your phone or tablet. Pro tip: you really don’t need to pay for the upgraded version (unless you want multiple resizes for different placement applications).

Best for: blogs, quotes, social media posts

Over App | Best Social Media Images Tools | Forge Digital Marketing 2. Over App

Over is an amazing resource for those who need to design on the go. There are free images and daily art that you can combine at your will. Micro-transactions in the app allow for greater customization and access to new tools or photos and art. This is a more serious app for those looking to get instafamous.

Best for: instafamous folks, trendy millennial-oriented bizzes

PicMonkey | Best Social Media Images Tools | Forge Digital Marketing

3. PicMonkey

PicMonkey has literally been around for AGESSS. I used it in highschool in my first social media job to create FUN posts! PicMonkey really falls into the “cute” aesthetic more than serious (like Over). They do a great job of offering up to date holiday inspired themes for pictures and posts and have a lot of great little design assets for you. You can pay for an upgraded program if you get serious about this tool, but a lot can be done for free.

Best for: cute businesses, local organizations, schools

Adobe Spark | Best Social Media Images Tools | Forge Digital Marketing

4. Adobe Spark

There are dozens of free adobe apps that can revolutionize the creative for your business. Adobe Spark is just one more tool. This user-friendly site allows you to write what you want to say first and then apply a template and customize from there. They include a watermark on your social media images unless you share them directly from the website (bummer).

Best for: bloggers, design tech beginners

Go check out these tools for creating social media images. If you still need help, please feel free to shoot me an email and we can talk about your business’ creative needs! hi@forgedigitalmarketing.com Top Social Media & Influencer Marketing Companies
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