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Blogging, Email Marketing, Marketing, Social Media, Video

Constantly producing high-quality content that is desirable is quite challenging, so make it a little easier on yourself by repurposing that content — turning it into other formats! We call this a content repurposing framework.

Studies reveal that while half of marketers struggle to produce enough content, only 29% repurpose content strategically.

Sounds like a huge area for opportunity right?

You are correct!

So consider spreading your brilliant content as far as possible and learn how to maximize its use to maximize your traffic!

Here’s how to repurpose your content:Canva for content repurposing - How to repurpose content marketing - Forge Digital Marketing | Naperville, IL

1 – Create content with the idea of repurposing it for something else.

This will make it easier to divide and mold it the way you want for another medium.

In addition, creating something with the idea of ultimately using it for something else gives rise to all around better content.

Content can be longer and more in-depth, dividing into sections as needed. This way, your audience will not feel like you are cutting corners.

It is equally important to create graphics with the intent of repurposing. They need to be embedded inline with your post and go along with your social channels.

If you lack resources of a professional graphic designer, consider using an online tool like Canva which allows you to create one image and size it for multiple applications like social media channels, blog images, and more.

 

2 – Make scroll-stopping content

Make that content (on whatever medium) really awesome.

Like, 10X content–ten times better than anything ever produced.

So it will probably be pretty lengthy.

Start with strong keyword research (obviously). You don’t want to spend a lot of time creating something no one really cares about or will search for on the internet.

Implement the Skyscraper Technique, coined by Brian Dean of Backlinko, so your content is extra mind-blowing.

Study similar content that ranks for your chosen keyword  (check out Neil Patel’s free tool, Ubersuggest) and fill in any missing information and/or offer new ideas to make your content extra desirable. Stay relevant and scatter keywords that will harness good traffic throughout.

Neil Patel - Ubersuggest
3 – Use convenient tools to help you repurpose content

Repurpose, repurpose, repurpose!

There are tons of tools to make turning your pre-existing content into something else more seamless: 

PrintFriendly will transform your blog post into PDFs. Just paste a URL and click a button. It is free!

SlideShare is also free and turns any article content into a slide deck.


4 – Turn written word into easily consumable video

 

Turning written words into video clips can be a lot more tricky if you don’t have an in-house video editing person. However, it’s very worth investing in video editing or animation services as it often takes a while longer to read something than to watch it. 

Did you know? Customers who watch video from your company are 2-3x more likely to convert than those who do not.

Consider creating explainer videos or star on screen yourself! Work on a condensed script so that you do not appear clueless in front of the camera.

Videos are a great way to show, not tell. You can further repurpose videos on different platforms. Publish on Facebook or on LinkedIn, or even make a YouTube mini-series with strong calls to action at the end of each clip to attract traffic.

 


Do you repurpose your content? If so, leave a comment below with your best tip or hack!

Need help boosting your content marketing strategy? Request your free discovery call with the Forge team now.


 

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Advertising, Blogging, Branding, Creative, Marketing
By now you may have caught wind of this story: Heinz Tomato Ketchup is actually running a fictional ad campaign first presented in AMC’s Mad Men by the dashing, the debonair, Mr. Don Draper. Queue the girly screams.
The campaign is simple: feature pictures of mouth-watering foods missing one key component, Heinz Tomato Ketchup, of course! The tagline is equally simplistic: “Pass the Heinz.” Pass the Heinz Don Draper Mad Men Ad How did the real-world agency David Miami decide to collaborate with Sterling Cooper Draper Pryce? How do executives feel comfortable taking an idea from a TV show? Well, folks, it’s actually subtle genius. Fans of Mad Men will go crazy when they see the advertisements run in New York, and those that don’t know about Mad Men? It’s still a pretty damn solid campaign (remember how we talked about nostalgia marketing last week?). Not to mention all the exposure the show Mad Men will be getting from this campaign. That’s some serious earned media right there.
Advertising campaigns for products you may think are boring, such as Ketchup, don’t necessarily have to be. Heinz’s new campaign brings a little more imagination to daily life. After all, the idea for their campaign didn’t even start in this reality. It began 50 years ago, from the mind of Don Draper himself. Perhaps the coolest part of this campaign is the fact that the fictional agency Sterling Cooper Draper Pryce, as well as Don Draper and real life show-writers Matthew Weiner and Josh Weitman are all credited in the creation of the ad. So, you know, Draper doesn’t feel left out. The campaign itself is a solid idea – As Don Draper said, you don’t need the bottle because the consumer will fill in the blanks themselves. He’s exactly right: sometimes an advertisement without the product says more. Simply suggesting that the void be filled with your brand/product engages the consumer and gives them a reason to remember your advertisement. It’s also a victory cry. We all know what Heinz is, we all know what purpose it serves. A brand so strong that “Pass the Heinz” is a phrase understood by everyone? Now that’s pretty cool.
    10 out of 10 fresh ripe tomatoes on this one. Want more knowledge on how to get your brand on the way to stardom? You might like these articles: http://www.forgedigitalmarketing.com/2017/02/17/brand-gap/ http://www.forgedigitalmarketing.com/2017/03/14/nostalgia-marketing/
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Blogging, SEO

When someone says, “I blog”, what is your first reaction?

“Oh, how sad, they’re stuck in 2005 when bloggers were a real thing.”

Wooooowwwww. Well, it’s time stop the blog bashing and learn something new.

Did you know that people who blog for their business are more likely to drive serious traffic that can convert into qualified leads?

Here are just a few reasons why you should embrace blogging for your biz.


Why your business needs a blog | SEO Tips | Forge Digital Marketing

Become an expert

When you blog you put together a body of work that shows that you are educated about your industry. It also shows that you are passionate about that subject. This combination of education and passion is a likely indicator that your business is a sound one and based on this observation, readers are more likely to return to your website at a later time to consume more information.

This also means they are more likely to recommend your website to friends, family or coworkers. Think of all the leads this could result in!

Why your business needs a blog | SEO Tips | Forge Digital Marketing
Provide new ways to use your product/service

When you really sit down and think about it, aren’t there tons of things you know about using your products or services that another person doesn’t? That’s right! The more uses or applications you can provide to your audience, the more likely they are to purchase, or even decrease their time between purchases!

For example, if you own a coffee roasting company you should show your clients multiple drinks they can make with your coffee and even how they can recycle your packaging or even coffee grounds for multiple uses (like body scrubs or garden fertilizers)!

Why your business needs a blog | SEO Tips | Forge Digital Marketing

SEO

Most importantly, every time you blog, you have an amazing myriad of opportunities to enhance your SEO/SEM.

  • Index new page URLs to Google Search Console
  • Pack blog posts with search terms
  • Beef up internal link juice
  • New content to post on various platforms, linking back to your site
  • Image alt tags
  • H2 headers
  • So, so many more!

 

If you’re ready to start your blogging journey and would like a quote on our services, contact us below.

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