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Advertising, Beauty Marketing, eCommerce

You’ve created top-notch beauty products and are ready to show them to the world, and you couldn’t be more excited about the impact they’re going to have on consumers. But how do you go about marketing them successfully?

Marketing (especially digital marketing!) can make or break your business, and it can be overwhelming trying to figure out the best tactics to use as well as the worst ones to avoid. 

Keep reading for a guide to beauty marketing that will help you promote your beauty brand while making it outshine the competition. 

Marketing for Beauty Businesses

Since the beginning of the pandemic, marketing has seen an even larger shift to online content. While in-person marketing tactics are still super useful, many of these tips highlight digital methods that will increase your sales in no time. 

When consumers think about buying something, they often go straight to the web and type in a question or specific item to be found. If you want your products to be considered, you’ll want to create engaging content that’s easy to find, offer insightful information, and build a sense of community that others want to be a part of. 

The Dos

There are so many marketing tactics that can help boost your beauty business to where you want it to be. Here’s a look at the things you should make an effort to tackle first. 

Use Social Media

Social media platforms like Instagram, Facebook, Pinterest, Twitter, and TikTok are essential for getting your beauty products seen by people all over the world.

Start with one or two platforms and begin cultivating a following by posting consistent high-quality images and videos of your products, giving your audience valuable information about why they should choose them. 

Create an Easy-to-Use Website

If you don’t already have a site where people can go to find out about your business and purchase your products, it’s time to build one

Web design for beauty companies is a key factor since so many people are purchasing their beauty products online these days. 

Make sure the website has detailed product descriptions, a contact page, and easy ways for customers to buy your items. The more engaging and visually pleasing your site is, the better!

Develop a Unique Brand

Let’s say you’re selling lipsticks. There are a lot of other lipsticks out there to choose from, so you need to tell consumers why they should choose you over your competition. This all starts with creating a unique brand.

How do your products stand out against others? What makes your company special? For example, maybe your products are all made of organic ingredients, or you donate a percentage of every purchase to an organization that’s important to you.

Look for things that make you unique from other beauty retailers, and highlight those things so customers are more likely to purchase from you. 

Include Testimonials

Consumers are much more likely to trust a product if they read reviews from real people telling them it’s great. 

When people leave positive reviews for your product or post on social media raving about one of your beauty items, take advantage of this! Post testimonials on your website and your own social media page so consumers can read and view them when doing their own research. 

Utilize Tiktok and Instagram Ads

TikTok is a social media app that has more than 500 million monthly active users. It allows users to create short videos with fun effects and then share them on the platform. TikTok is an excellent tool for beauty brands to advertise their products because it is a visual-based platform.

The TikTok app has become one of the best platforms for beauty brands to advertise their products. It’s a visual-based app, which means that it’s perfect for marketing makeup, skincare, and other beauty products.

Deploy Google Shopping Ads

Google Shopping Ads are a great way for beauty brands to increase their visibility and sales. They allow you to promote your products on Google Search and Google Product Listing Ads.

The Don’ts

While there are marketing strategies that help your business make its mark, there are also things to watch out for. Here are a handful of marketing points to avoid. 

Focus on Follower Counts Instead of Audience Relationships

If your beauty business is all about social media, it can be easy to get wrapped up in how many followers you have. But when you’re only focused on your follower count, you may be gaining more followers without those followers turning into buyers. 

People want to feel valued and like a real part of your beauty company’s community. One of the best ways to foster this sense of community is to make an effort to interact with users, whether that’s by liking their comments, responding to direct messages, etc. 

Underestimate the Power of Quality Content

With so much content out there vying for people’s attention, people want to spend their time reading and watching content that’s going to offer them something of value in return. 

Try to make any content you put out (blog posts, videos, social media live streams) as informative and engaging as possible. Give a tutorial, answer questions from followers, or create other educational content that draws consumers in and leads to them trusting your brand. 

Respond Negatively to Feedback

It can be difficult to know how to respond to negative feedback, whether it comes in the form of a negative social media comment, angry customer service call, or poor product review. 

Remember to always respond in a professional tone, as you’re representing not only yourself but your entire business. Work to give every customer a positive experience, but also remember not to take negative comments personally. 

Forget About SEO 

SEO, or search engine optimization, is a crucial part of any marketing strategy. If your website or blog posts don’t rank highly in a Google search, it’s going to be trickier for potential buyers to find your business. 

Optimize your content so that it contains the keywords necessary to show up in searches. If you’re unsure of how to get started with SEO, there are experienced and professional companies out there who are more than willing to help!

A Beauty Marketing Guide to Unstoppable Success

Don’t let beauty marketing leave you feeling stressed and uncertain. By following these marketing dos and don’ts, your business will flourish. 

Looking for assistance with your digital marketing strategy? We can help with everything from your website design to social media, Google Ads to email marketing. Reach out to us today to find out how to get started on your beauty business’s path to success. 


Beauty Marketing

Thanks to the popularity of social media, specifically Instagram and Tik Tok, beauty products are selling like hotcakes. As of July 2019, the beauty industry was valued at a whopping $532 billion, with an upward trajectory. It makes perfect sense that you’d want a piece of the half a trillion-dollar cake, but how do you go about selling beauty products online?

One thing that’s very clear about the beauty industry is that it’s all about appearances. Though the industry is a goldmine, it’s also very competitive, trend-driven, and unpredictable. That’s why marketing beauty products online may not be as easy as you’d think.

It’s no secret; the cosmetic industry already has plenty of established names, even online. However, with the right marketing techniques, you can easily nudge out the competition and stay ahead of the pack.

In this post, we’ll be looking at some amazing beauty products marketing tips.

1. Build a Cohesive Online Community

Your online marketing strategy should resonate with the millennial generation to draw the right crowd. So, your first marketing endeavor should be to build a cohesive online community to push your brand. Millennials are more inclined to connect with a brand on much more than just a superficial level.

In short, you must be more than just a brand that sells beauty products to customers. Instead, you should do your best to connect with customers on a much deeper level. You can do this by embracing online forums, community projects, and celebrity endorsements to make consumers connect with your brand. 

You should also encourage your customers to give their feedback, any beauty tips, and inspirations on open forums. Social media gives the ideal platform for such discussions and for fostering brand-customer interactions. Once you create an online community, remember to maintain it and grow it in any way you can.

2. Create and Grow Your Social Media Presence

There’s a 41 percent likelihood that a consumer will discover a beauty product or brand from an ad that they see on social media. The figure rises to 47 percent when it comes to discovery via updates on the brand’s social media page.

If you want consumers to notice your online brand, then you only have to turn to social media. What’s more, creating a social media page is very easy and takes no more than five minutes. Growing your social media presence is where things get a bit difficult.

Apart from having a few social media profiles, you should do your best to be as active as you can. That’s the only way you can be noticeable, connect with your customers, and also share crucial information about any new products, promotions, and upcoming events.

3. Add Testimonials to Your Website

There’s something very fishy about an online beauty store without a testimonials page. Could it be something that the store is hiding? Poor service, maybe? A testimonials page is a sure way to build confidence with your potential customers.

If you offer quality products and services to your customers, then there’s no reason why you shouldn’t have a testimonials page. A testimonials page is the ideal place to showcase all your positive reviews and your happy customers. You can even add links to the products that your customers can’t stop talking about on the testimonials page.

4. Let Micro-influencers Do Your Bidding

A crucial part of your online community should be one or two micro-influencers. A micro-influencer is anyone with a reasonable amount of followers who’s popular in a particular niche. In this case, you should be looking at micro-influencers popular an all matters beauty and glam.

A micro-influencer generally has between 1000- 100,000 followers on a specific social media platform.  Customers can connect with micro-influencers, and they can share real-life experiences and beauty struggles. For a small fee, these micro-influencers can push your brand and interact with your customers in the most exciting way possible.

5. Embrace Content Marketing

Content marketing is at the core of inbound marketing, which is hand down way better than the more in-you-face outbound marketing. Content marketing is giving your current and potential customers enticing and relevant content concerning your particular business niche. In this case, it means putting up content regarding beauty and your products in general.

For the beauty niche, you can consider the following for your content marketing

  • Instagram stories or pictures from your best work
  • “Before” and “after” pictures or stories to showcase the effectiveness of your products
  • Blog posts from famed beauticians and other beauty experts
  • Giveaways for individuals who promote your brand
  • Use videos for makeup tutorials and the likes

For the best results, it’s always a good idea to call in the experts to do your bidding. If the right people handle your content marketing, you’ll attract a large customer base without much of a hassle.

6. Have Your Website on Lock

Remember, you’re selling beauty products online, so you have to treat your website like a virtual store and give it the attention it deserves. Your website should reflect your store’s image and your company’s culture. 

Make sure you get everything with the website right, starting with the website design to its responsiveness. Again you can only do so if you get the right people for the job. However, that doesn’t mean that you can just hire someone and forget all about your website.

You have to play an active role in the development and design of your website. That’s the only way the website can reflect your brand’s image. Remember, your website must not only look good, but it must also be functional.

Marketing Beauty Products Online

With the above tips, marketing beauty products online for you should be a walk in the park. Don’t forget that proper marketing, even for beauty products, takes time.

Also, it’s okay to spend a little cash on your marketing. The right beauty marketing tips have incredible ROI. If you need a reliable, professional, and experienced marketing partner, then contact us today, and we’ll sort you out.