If you run a CBD company, you got in on the business at the right time.
The CBD industry is poised to explode in America. With the country-wide legalization of hemp in the 2018 Farm Bill, loads of entrepreneurs have already begun to dip their toes in the extremely profitable world of CBD products.
Touted as some kind of wonder drug, CBD appears to work wonders on various medical conditions, both physical and mental. Unfortunately, CBD still suffers from a reputational association with its psychoactive counterpart, THC.
For that reason, the need for CBD advertising has never been greater. Today, we’re going to discuss how to market CBD products online so you can take your CBD business to the next level.
Products that help with anxiety, depression, inflammation, and even epilepsy shouldn’t make people skeptical. Fortunately, we believe that better CBD advertising can change that. Here’s how to do it.
First Of All, What Is CBD?
If you’re looking at getting into the CBD industry, here’s what you need to know:
Cannabidiol, or CBD for short, is one component of both the hemp and cannabis plants. As stated above, it seems to be a powerful substance for treating many conditions, so it’s been turned into an extremely profitable industry. The CBD oil sector is expected to be worth in the neighborhood of $20 billion by 2024.
That doesn’t mean that it hasn’t had its struggles. Because it’s so new and studies are still being conducted, most of the evidence of the benefits of CBD is anecdotal. This restricts CBD companies’ ability to advertise the way they’d like to, but there’s still a lot of optimism associated with this magical little substance.
For those that have a stake in CBD already, you know about these struggles. Let’s talk about how you can better advertise your CBD company to take it to the next level.
Finding the Best CBD Advertising Strategies
CBD advertising is a little bit different than in other marketing areas. You have to be smart and crafty to advertise your CBD products the right way. It’s all about understanding the challenges and coming up with interesting ways to move past them.
The Problem Thus Far
There are a lot of challenges when it comes to advertising a new CBD product. Here are a few:
- Not that many people really know what CBD is or what it does. Until the public is better educated on the facts, you have to factor this lack of knowledge into your advertising strategy.
- The public won’t know much about CBD, let alone accept it as the powerful substance that it is until research uncovers more about its benefits.
- Despite that, the market is getting crowded.
- There are massive branding issues for a lot of CBD product manufacturers.
Developing a great content strategy for your CBD company is among the best ways to find your audience. You’ll notice with other CBD product companies that they take great care in explaining why their products are beneficial through their blog.
Since many of your prospective customers aren’t going to understand what CBD is or does, it’s important that you explain it to them. You want to have a regular stream of engaging and interesting CBD-related content coming from your company. If you establish yourself as an authority on the matter, you’ll see a boost in traffic and sales.
Social Media & Influencer Marketing
Building trust with your audience is also paramount when marketing a semi-foreign substance. You can do this by building a good following on social media and showing them the ins and outs of your day to day operations.
Giving them a peek behind the curtain will help shed light on an industry that has been closely associated with cannabis, which doesn’t have a great reputation. The more you can post about how you extract CBD oil, how you add it to your products, and how using the products is completely safe, the better you can build that trust.
To grow your social media following, you can try out influencer marketing. Since you’re likely going to start with a younger audience, it’s good to find new customers over social media. If you can’t gain their trust on your own, use the clout of someone with their own following to give you a hand.
Not only will this bring in new people, but it can help you build your brand.
Let’s deal with the issue of market crowding. Since there are so many new CBD companies popping up, and we’re sure to see more in the coming years, you’re going to have to take your branding to another level. Building a great brand that can both attract current CBD users and people that are thinking about using it is crucial.
Part of it will come from a great social media feed combined with a solid content strategy. If your website and socials have a great look and a consistent, powerful voice, then you can really establish your brand as a force to be reckoned with in the world of CBD.
Take a look at some other CBD companies and you’ll notice that they all have a similar vibe to them: vaguely medical, naturopathic, or associated with cannabis. If you can break the mold a little bit with something unique, you can get ahead of the competition. But, you have to make it work.
CBD Specific Marketing Pros
There’s no doubt that CBD advertising is a completely different beast than advertising for any other kind of company. The unique challenges that it presents are daunting for most digital marketing professionals, but not us. If you want to advertise your CBD company the right way, use marketers that understand the industry on a deeper level.
At Forge Digital Marketing, we specialize in CBD-specific influencer marketing, social media marketing, web design, SEO, and brand identity design. You don’t have to do the whole digital advertising thing on your own, hire a company that can help you promote your CBD products the right way.
Explore CBD Marketing Tactics here.