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Advertising, Marketing, SEO

Marketing is one the most important pillars that aids the growth of your business. No matter what market segment your business serves. Marketing is the only thing that shouts for the growth and well-being of your business. It’s a catalyst to your business growth and existence.

The numerous strategies of marketing often confuse marketers. Two of these strategies are inbound marketing and outbound marketing. At a basic level, it may seem that both strategies are completely opposite of each other. But when one takes a closer and contemplative look. Both strategies do overlap, and it may seem that both inbound and outbound marketing strategies are working together as if they are overlapping.

Before we go into the nuances, we need to start with the basics of inbound vs outbound marketing. Let’s start by understanding inbound marketing!

What is Inbound Marketing?

Inbound marketing

Inbound marketing is growing your business by ‘pulling’ the customers to your business by identifying the problems, pains, and needs of your target audience. 

There are various methods to achieve this. But you cannot just start with whatever comes to your hand. In the age of information, make use of ‘data‘.

Data will provide you with an exact picture of what your target audience is looking for. There are several high-quality software that show you real-time stats of what your audience is craving. Refer to the list of software below. These will showcase the volume of the most searched queries.

  1. Semrush
  2. Ahrefs
  3. KWFinder
  4. Keyword Everywhere
  5. Google Trends

These will help you find the most searched monthly keywords your audience searched using search engines. You have to focus on high-volume, low-competition keywords. This is often called SEO. You optimize your website for search engines and potential customers alike.

Once you know the wants and needs of your customers. You are ready to implement strategies like content marketing, blogging, Videos, Google Ads, and Facebook ads to capture the attention of your customers. Now let’s turn to some of the advantages of utilizing inbound marketing in your venture.

Advantages of Inbound Marketing

Advantages of Inbound Marketing

Numerous expert marketers trust the power of inbound marketing. There must be a reason behind it. Let’s explore them!

  1. Inbound marketing helps attract a high-quality audience to your website or store.
  2. It places you as an expert on the product or service in your market segment.
  3. Inbound marketing is loved for its high ROI (Return on investment).
  4. Efficient and cost-effective method of improving brand awareness.
  5. This marketing method can be implemented on multiple channels. For this reason, it’s one of the multi-channel marketing methods. These channels are search engine optimization, social media platforms, blog content marketing, etc.

Challenges of Inbound Marketing

When it comes to the challenges, there aren’t many. But one needs to stay careful. One mistake can cause a lot of repercussions. Let’s delve into the challenges businesses can face while implementing Inbound marketing.

  1. Generating high-quality and engaging content consistently can be a challenge, as it requires creativity, research, and time investment.
  2. Attracting a steady stream of organic traffic without relying on paid advertising can be difficult, especially in competitive markets.
  3. It can be challenging to accurately measure the return on investment (ROI) of inbound marketing efforts, as some results, such as brand awareness, are more challenging to quantify.
  4. Search engine and social media algorithms frequently change, requiring constant adaptation to stay visible and maintain effectiveness in inbound marketing strategies.
  5. Inbound marketing often targets leads in the early stages of the buying process, and converting them into customers may take time, making it challenging to demonstrate immediate results.

What is Outbound Marketing?

Outbound Marketing

In outbound marketing strategy, the strategy is to ‘push’ the marketing to bring in the customer. It’s often known as a traditional marketing method. It is like throwing bait, and hoping that it will trap the potential customer.

The out marketing can be achieved through outbound strategies. Here, strategies like sales funnel are not followed. Instead, various outbound strategies are implemented to increase brand awareness. Let’s take a look at some of the outbound marketing strategies:

  1. Email marketing 
  2. Billboards
  3. Telemarketing
  4. Radio Ads
  5. Trade shows or informational seminars

Learn more: Cold Email Marketing: What is it?

Benefits of Outbound Marketing

No doubt, the trust and reliability of outbound marketing is constantly diminishing, but you cannot deny the benefits of outbound marketing. Let’s have a look at the benefits of utilizing outbound marketing for your business.

  1. Outbound marketing methods, such as advertising and cold calling, can yield quicker results in lead generation and sales compared to the longer-term focus of inbound strategies.
  2. Outbound marketing allows for precise targeting of specific audiences through direct mail, enabling businesses to reach potential customers based on demographics and behavior.
  3. Outbound marketing, such as TV commercials or billboards, can quickly nurture brand visibility on a large scale, helping to create awareness among a broad audience.
  4. With outbound marketing, businesses have more control over the message they want to convey, ensuring a consistent brand image across different channels.
  5. Outbound marketing allows businesses to take a proactive approach by reaching out to potential customers directly, making it suitable for industries where personal interaction is crucial for sales.

Challenges of Outbound Marketing

Challenges of Outbound Marketing

  1. Outbound marketing methods, such as TV ads or direct mail, can be expensive compared to digital marketing channels, making it challenging for businesses with limited budgets.
  2. Outbound marketing often has a broader reach, which can result in reaching audiences that may not be interested in the product or service, leading to lower conversion rates.
  3. Outbound marketing tactics can be seen as intrusive or interruptive, especially in today’s consumer-centric environment, potentially leading to negative perceptions and resistance.
  4. Tracking the effectiveness of outbound marketing campaigns and accurately measuring return on investment can be challenging compared to the more measurable metrics of digital marketing.
  5. The Main difference between inbound vs outbound marketing is that outbound marketing relies on one-way communication, and it may not foster the same level of engagement or relationship-building as inbound strategies, which focus on creating valuable interactions with the audience.

Inbound Vs Outbound Marketing: Differences

Inbound Vs Outbound Marketing-Differences

Now, let’s delve into the difference between inbound and outbound marketing strategies. Refer to the table below to get a better understanding of inbound vs outbound marketing.

Aspect

Inbound Marketing

Outbound Marketing

Approach

Pull strategy – attracts and engages potential customers

Push strategy – proactively reaches out to potential customers

Initiation

Customer-initiated

Marketer-initiated

Content Focus

Educational, informative, and valuable content

Promotional and persuasive content

Channels

Content marketing, SEO, social media, blogs, email

TV/radio ads, print ads, direct mail, cold calling

Costs

Typically lower costs

There can be higher costs, especially for traditional media

Targeting Precision

Highly targeted based on buyer personas and behaviors

Broader reach may lack precision

Interaction

Two-way communication encourages engagement

One-way communication, often interruptive

Measuring ROI

Measurable through analytics and lead tracking

ROI measurement can be more challenging

Time to Results

Longer-term focus, gradual results

Potentially quicker results, especially for immediate sales

Relationship Building

Emphasis on building relationships and trust

Limited emphasis on relation


Which is Better: Inbound Marketing or Outbound Marketing?

Which is Better Inbound Marketing or Outbound Marketing

If you are confused about what marketing strategy is better for you, then, I recommend implementing inbound marketing strategies. As they can provide better ROI. If you have a high marketing budget; then, both inbound and outbound marketing strategies combined will work wonders for your business. Forge ahead in B2B excellence with our Inbound Marketing Mastery! At Forge Digital Marketing, we specialize in crafting compelling strategies to attract, engage, and convert your target audience. Elevate your brand’s digital presence – discover the difference!

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Advertising, Email Marketing, Marketing, SEO

In the ever-evolving realm of e-commerce, staying at the forefront is essential for achieving success. One of the most powerful tools at your disposal is email marketing, and when it comes to seamlessly integrating it into your online store, Shopify stands out as a leader. Shopify merchants can leverage email marketing to distribute newsletters, receipts, promotions, and transactional emails such as abandoned cart recovery or welcome messages. However, with a plethora of email marketing apps available for Shopify, setting them up efficiently can be a challenge. It is crucial to acquire the knowledge of creating a successful email marketing campaign within the Shopify platform. In this ultimate guide for 2024, we’ll explore the ins and outs of Shopify email marketing to help you drive sales, build customer loyalty, and elevate your brand.

Why Email Marketing Matters?

Email marketing remains a cornerstone of online business strategies for a reason. It provides a direct line of communication with your customers, allowing you to nurture relationships, promote products, and drive sales. Here are some compelling reasons why email marketing should be a priority for your Shopify store:

1. Personalization and Targeting

  • Using Shopify will allow you to collect valuable customer data, enabling you to create highly targeted and personalized email campaigns. Tailoring your messages to specific customer segments can significantly increase engagement and conversions.

2. Automation for Efficiency

  • With Shopify’s robust automation tools, you can set up email sequences triggered by specific customer actions, such as abandoned carts, first-time purchases, or product views. This automation streamlines your marketing efforts, saving time and ensuring timely communication.

3. Building Customer Loyalty

  • Email marketing is an effective way to build and nurture customer loyalty. By delivering valuable content, exclusive offers, and personalized recommendations, you can turn one-time buyers into repeat customers and brand advocates.

4. Measurable Results

  • Shopify’s analytics and reporting features allow you to track the performance of your email campaigns. This data-driven approach helps you understand what works and what doesn’t, enabling continuous improvement.

What is Known as Shopify Email Marketing?

Engaging in Shopify email marketing involves selecting email campaigns as a key channel for promoting your brand. This strategy begins when visitors to your website willingly subscribe to receive communications from your brand via email.

This marketing channel enables you to build awareness and enhance customer loyalty through regular, non-intrusive email communication.

Explore the comprehensive Shopify marketing guide to discover techniques for:

  1. Boosting lead generation
  2. Enhancing open, click-through, and conversion rates
  3. Implementing targeted Shopify automated emails, Shopify email templates, and more!

Shopify email marketing can be approached in two main ways:

  1. Utilize a third-party email marketing service that seamlessly integrates with Shopify. The pricing and available features will vary depending on the chosen service.

  2. Use Shopify Email Marketing app, developed directly by the Shopify team. This option provides a specific number of free monthly sends (up to 10,000 emails), and any additional emails beyond that allocation are charged at $0.001 per email.

Setting Up Your Shopify Email Marketing Strategy

Email outperforms all other channels in driving sales significantly. Given this, it’s essential to craft content that ensures your presence remains prominent in subscribers’ inboxes.

However, before delving into content creation, it’s crucial to comprehend the various types of email marketing.

In general, email marketing campaigns can be categorized into three main types:

  1. Promotional emails – designed to secure sales.
  2. Engagement emails – centered around brand values and top-of-mind awareness.
  3. Automated emails – triggered by specific subscriber actions.

Pro Tip: Before finalizing your email campaign, it’s advisable to familiarize yourself with best practices in email design.

1. Collecting Subscribers:

  • Leverage Shopify’s built-in tools to collect email addresses from your store visitors. You can offer  them incentives like discounts or exclusive content to encourage sign-ups.

2. Segmentation:

  • Divide your email list into segments based on customer behavior, preferences, or demographics. This type of segmentation will enable you to send targeted and relevant content to specific groups.

3. Compelling Content:

  • Craft compelling and visually appealing emails. Use Shopify’s customizable email templates to create branded and professional-looking campaigns. Incorporate engaging visuals, persuasive copy, and clear calls to action.

4. Automation Workflows:

  • Take advantage of Shopify’s automation features to set up workflows for various scenarios, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups. Automation may ensure timely and relevant communication with your subscribers without manual intervention.

Read more: What is Connective Ecommerce?

Advanced Strategies for Shopify Email Marketing

Shopify email templates
1. Dynamic Product Recommendations:

  • Implement dynamic product recommendations in your emails based on customers’ browsing and purchase history. This personalized touch can significantly increase the chances of conversion for your products.

2. Abandoned Cart Recovery:

  • Fine-tune your abandoned cart recovery emails to entice customers to complete their purchases. Consider offering discounts or highlighting the benefits of the products left in the cart.

3. Customer Feedback and Reviews:

  • Encourage customer feedback and reviews through email campaigns. Positive reviews can be showcased in future email campaigns, building trust and credibility.

4. A/B Testing:

  • Start experimenting with A/B testing to optimize your email campaigns. Test different subject lines, visuals, and calls to action to identify the most effective elements for your audience.

Compliance and Best Practices

1. GDPR Compliance:

  • Ensure that your email marketing practices comply with data protection regulations, such as GDPR. Obtain explicit consent for collecting and using customer data.

2. Mobile Optimization:

  • Given the prevalence of mobile users, optimize your emails for mobile devices. Shopify’s email templates are mobile-responsive, ensuring a seamless experience for users on smartphones and tablets.

3. Monitoring and Analysis:

  • Regularly monitor the performance of your email campaigns through Shopify analytics. Use the insights gained to refine your strategy and improve future campaigns.

Read more: How to increase sales on Shopify? 22 Proven Examples

How to Create Your Email List on Shopify?

Achieving success in Shopify email marketing begins with effectively growing your email list. Before you can initiate email campaigns, you need a base of subscribers. So, how do you convince individuals to sign up for your emails? Here are a few strategies:

  1. Exit-Intent Pop-Ups: Utilize exit-intent pop-ups, a less intrusive method targeting visitors leaving your website without making a purchase. This approach effectively captures the attention of departing visitors, providing an excellent opportunity to convert them into valuable email subscribers.

  2. Add an Opt-In Bar to Your Homepage: Complementing pop-ups, placing an opt-in email form directly on your homepage can entice users to subscribe. Positioning opt-in forms strategically, such as at the bottom of the page or in the footer, ensures visibility as visitors navigate through your site.

  3. Create a Landing Page for Sign-up Forms: Design dedicated landing pages that motivate people to join your email list. These pages offer additional space to elaborate on your products or highlight the benefits of subscribing. Including social proof, such as testimonials or subscriber counts, enhances credibility.

  4. Run a Contest and Announce a Giveaway: Engage your audience by organizing contests that encourage email sign-ups. Contests, being highly shareable, can effectively promote your Shopify store through word of mouth. Ensure the prize is appealing, incorporate social media sharing buttons, and create a theme relevant to your target market.

  5. Give Them What They Want: Offer incentives for joining your email list that may not necessarily be tied to an ecommerce transaction. Understand your audience’s challenges and provide content that helps them resolve issues while subtly directing them to your products. This approach not only encourages sign-ups but also positions your brand as an authority in your niche.

In addition to these strategies, consider leveraging the expertise of an email marketing agency. Choose an agency with a good reputation, aligning with your budget and schedule, to enhance the effectiveness of your Shopify email marketing efforts.

Types of Shopify Email Campaigns 


email marketing for ecommerce

1) Introduction to Welcome Emails 

One of the most effective ways to engage with new email subscribers is by promptly sending an automated “welcome email” upon their registration. These initial test emails play a pivotal role in shaping the tone and character of your email interactions with the subscriber, underscoring the need to accord them the highest priority.

Neglecting to dispatch welcome emails to new subscribers equates to overlooking a valuable opportunity and potentially forfeiting substantial revenue.

Shopify welcome emails serve the additional purpose of establishing clear expectations for your email communication practices. This involves detailing the types of emails you intend to send and specifying the frequency of their delivery.

2) Confirmation of Orders via Email

Emails confirming orders, similar to other automated messages by Shopify admin such as welcome emails, thank-you emails, or confirmation emails, go beyond being a mere formality to inform your customers about the transaction. They also serve as an excellent means to build a connection with your customers.

Utilizing personalization is a fantastic strategy to ensure that your Shopify order confirmation email comes across as genuinely sincere to your customers!

3) Emails for Abandoned Carts 

Utilize Shopify’s abandoned cart emails to reconnect, communicate, and establish connections with individuals who abandon their carts without finalizing their purchases. Various factors contribute to cart abandonment on Shopify.

In conclusion, Shopify email marketing is a potent tool for driving engagement and sales. By leveraging the platform’s features, personalizing your communication, and adhering to best practices, you can create powerful marketing emails that propel your Shopify store to new heights in 2024. Stay connected, stay relevant, and watch your business thrive in the competitive world of e-commerce.

Unlock Success: Elevate Your Business with Shopify Email Marketing Magic!

Finally, embracing the power of Shopify email marketing can be a transformative step towards unlocking success for your business. You learned here different email campaigns and the tips to create an email list on Shopify, so get started soon.

Moreover, by leveraging the expertise of Forge Digital Marketing, you are not just tapping into a powerful platform but also harnessing the prowess of a seasoned digital marketing partner. We are a specialized agency in Shopify marketing, focusing on the expansion of Shopify stores and Direct-to-Consumer E-commerce Brands. Shopify email marketing tools, coupled with the strategic insights enable you to not only reach your target audience but also build lasting relationships that foster brand loyalty.

As you embark on this journey, remember that the key lies not just in sending emails, but in crafting meaningful narratives or email content that resonate with your audience. 

FAQs About Shopify Email Marketing

1) How can Shopify marketing enhance my ecommerce email marketing strategy?

Shopify marketing offers a robust platform to integrate and streamline your ecommerce email marketing tool efforts. With built-in tools and features, it enables seamless creation, management, and tracking of email campaigns tailored for your online store.

2) What are the benefits of using Shopify email templates for my e-commerce business?

Shopify email templates provide a visually appealing and professionally designed framework for your ecommerce email marketing campaigns. They not only save time but also ensure consistency in branding, making your emails more engaging and recognizable to your audience.

3) How does Mailchimp integrate with Shopify, and what advantages does it offer for e-commerce email marketing?

Mailchimp Shopify integration facilitates a seamless connection between your e-commerce store and email marketing efforts. This integration allows for automated workflows, personalized customer communication, and in-depth analytics, enhancing the effectiveness of your email marketing for e-commerce.

4) Can Shopify assist in creating targeted email marketing campaigns for my ecommerce store?

Yes, Shopify provides tools to segment your customer base and create targeted email marketing campaigns. By leveraging customer data, purchase history, and behavior analytics, you can tailor your messages, promotions, and product recommendations to specific customer segments, increasing the relevance and impact of your campaigns.

5) How can I optimize my ecommerce email marketing strategy on Shopify for better results?

To optimize your ecommerce email marketing on Shopify, focus on regular performance analysis, A/B testing of campaigns, and refining your strategies based on customer feedback. Additionally, explore advanced features within Shopify and third-party apps to continually improve the effectiveness of your email marketing campaigns.

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Advertising, Body Buliding, Creative

Design helps your business succeed. Over a ten-year period between 2004 and 2014, companies that placed higher importance on design outperformed companies that didn’t by over 200%. This is just as relevant today as it was in that 10-year period.

Good design is vital. But it isn’t an easy thing to crack. That’s where graphic design services come in. These companies can take your bride and craft visually compelling designs that can take your branding to the next level. 

If you’re on the fence about whether or not to hire a graphic design service, keep reading this article. 

We’re going to cover some of the most compelling benefits of hiring a graphic design company to improve your digital marketing. 

Enhanced Visual Appeal

Graphic design companies can transform bland and ordinary content into visually stunning and captivating designs. Graphic designers can be used for:

  • Logos
  • Social media content
  • Web content
  • Brochures
  • Internal memos
  • Industry magazines

Graphic designers bring a touch of professionalism and a sleek look to every design they produce. 

Effective Branding

Effective branding is essential for establishing a strong identity and connecting with target audiences. Graphic designers are a powerful tool for improving your branding.

Graphic designers can take your company’s values and distill them into a cohesive brand identity. The visual representations that they create can garner a consistent and memorable image of your brand that will resonate with customers. 

They also help you to implement a sense of brand consistency. They will ensure that your brand is represented in the same way across all your various marketing materials and platforms. 

The designs that a graphic design service creates will help to set your brand apart from its competitors in the market. They will craft bespoke and unique designs that will be entirely different from the designs of your nearest competitors. 

Message Delivery

Today’s digital marketing world is fast-paced and saturated. Your marketing material needs to capture the attention of your audience quickly and get them to learn more about your company. 

Well-crafted graphic designs have the ability to convey complex ideas quickly and effectively. They can help to overcome language barriers and capture anyone’s attention. 

Visual elements like images and infographics will help to complement any written content and make it more digestible. They can also help to illustrate any concepts that you’re trying to get across. 

Graphics also manage to evoke emotions and foster connections with customers. Visual elements are chosen with great care to ensure that they elicit specific feelings and reactions from people seeing them. 

Time and Cost Efficiency

Outsourcing your graphic design elements can offer you significant savings in both time and costs. Delegating the task of visual design to an expert company helps you to focus on your business’s primary purpose. 

You can gain access to a talented pool of skilled designers. You can do this without the need for costly onboarding or training procedures. These professionals will be able to digest industry trends to create an aesthetic that is tailored to you. This allows you to run your business as normal while the design process goes on in the background.

Versatility and Adaptability

Graphic design services are incredibly adaptable and versatile. They can be used in a wide range of industries.

Take the retail industry as an example. Graphic design plays a vital role in creating visually appealing packaging and attractive in-store displays. It helps improve the shopping experience. 

In the tech world, graphic designers help create seamless and intuitive designs for software and apps. Their designs help to make user interfaces more intuitive and user-friendly. 

In tourism and hospitality, graphic designers create appealing brochures, travel guides, menus, and promotional materials.

Graphic design even plays a crucial role in the healthcare industry. It aids in the design of informative medical illustrations and infographics. These help to simplify complex medical information.

Competitive Edge

Graphic design gives your business a competitive edge. It helps to set it apart from your competition. With polished and visually appealing designs, companies can stand out and make a lasting impression on customers.

Professional graphic design creates a strong and cohesive brand identity. It helps businesses establish trust and build a positive reputation. 

Well-designed logos and websites create a strong sense of professionalism. A consistent and visually appealing brand image can be one of the best things you can do to set your business apart from the rest of the crowd. 

Professional graphic design can also enhance the customer or user experience of your product, website, or service.

First impressions matter. Professional design can be the key to gaining a competitive edge and staying ahead of the competition.

Hire Graphic Design Services Today

Graphic design services are about more than just making your website or marketing material look pretty. They produce tangible results that can help boost engagement in your business and increase your revenue. 

Graphic design is hard to get right on your own. You need the help of expert and understanding professionals who can distill your brand identity and values into a sleek, professional, and consistent design.

At Forge Digital Marketing, we are obsessed with creating growth. We assess the needs and goals of each and every one of our clients to create a digital marketing strategy that can maximize their reach and take their revenue to the next level. 

Get in touch with us today to see how we can help your business grow. We’d love to chat with you about your strategy options. 

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Advertising, eCommerce

Recent statistics reveal that there are 2.96 billion monthly active users on Facebook. Further, the average adult is on Facebook for approximately 30.1 minutes daily.

That makes Facebook an ideal place to advertise. Not only is it brilliant because of the volume of users, but Facebook also can hone in on users who are more likely to buy your product or solution. This means you can get a better ROI for your marketing dollars.

To optimize results, you need to hire a superior Facebook advertising agency. There are many agencies, and all will deliver a variation in results. Rather than finding a diamond in the rough, target your search in a way that will help you uncover the ideal vendor to partner with.

To find the one who can perform the best for your business and market, keep reading and follow these smart tips.

1. Ensure They Offer the Services You Need

Not all Facebook advertising agencies are the same. You will find variations in what they can and can’t do. Therefore, you must work with one who will handle your needed services.

Such services include copywriting, ad design, bid optimization, target market research, and campaign management. Think about what precisely you need a vendor to handle with your Facebook advertising and check their proposals that it has exactly what you expect. This will also help you allocate your budget appropriately. 

2. Research the Agency’s Online Reputation

It will be a critical part of your digital marketing strategy and directly impact sales. Before spending on Facebook ads, vet the Facebook advertising agency thoroughly. This can be from reviews on Google and reviews on Facebook.

You can also check other online sources like Indeed and Glassdoor to see what employees say. When users can leave unsolicited feedback online, they will get an authentic look at how the agency operates. This will give you a sense of their reputation.

Indeed, ask the agency directly for references, too. During your research, you must contact their past clients and ask how they performed with the services you are interested in. You will want to hear firsthand how they function and how they can help you.

3. Ask for Case Studies

You want to work with a Facebook advertising agency that has been in business for a while. It is essential to choose a partner with experience. While researching the firm, ask them to provide you with case studies.

Not only that, but ask about their past results. They should be able to point to results from a current or past client that proves they will do an excellent job. If they cannot give you a specific example, take that as a red flag.

4. Request Details on Which Target Audiences They Have Experience in

Every client will have their specific demographics to contact when advertising on Facebook. This includes age ranges, gender, location, etc. Therefore, you want the agency to provide details on the audiences they have experience with.

Finding an agency with expertise in your target audience is critical for success. They should have experience in what will work well to grab the attention of your potential customers. Ask the name of the brand with a similar target audience to yours, and request an example of the Facebook ad they ran for them.

5. Discuss Your Budget

You should have an amount set aside for your Facebook ads. Not only that, but you will need to pay the agency. Before reaching a final agreement, you must discuss your budget.

This will also directly impact your success. Your advertising spend will dictate the size and scope of the project. Many agencies have packages to help you select the best service offering, while others can charge by the hour.

You will want to clarify how they charge before you begin working together. If they offer “package” deals, choosing a package that includes what you need is vital.

Check that you are not purchasing one with line items that won’t help you. This will only take up resources for things you do not need.

Choose wisely, and dedicate your spending to where it matters most.

6. Get the Support You Need

For every Facebook ad you run, you want each one to help you grow your business. A successful partnership means the agency is on the same page as you. This includes ongoing support.

When you have questions or want to change a campaign, you need a representative to help you. The agency should be able to respond to you quickly by phone or email. Please don’t wait and see about their customer experience.

During your initial discussions, ask about ongoing support. Ask how they handle issues with their customers should they arise.

Find the Best Facebook Advertising Agency

They say that you must spend money to make money. While you spend, you need the reassurance that you will create revenue as a result. Following this advice can generate results in your digital marketing efforts. 

A Facebook advertising agency is a crucial component in boosting revenue. Make sure they offer the services you need, research their reputation and past results, choose a firm with experience, and work together on a budget to meet your needs.

Forge is a digital marketing company that will meet your requirements. That’s because we obsess over forging growth. We evaluate your business and create a plan according to your unique needs.

Get a creative digital strategy that will maximize your reach. Boost your traffic and online revenue. At Forge, you get the service your company deserves.

Click here to contact Forge and speak with an expert!

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Advertising, SEO
Cannabis is no longer the countercultural staple it used to be. With legalization sweeping the nation and statistics saying that nearly 1/5th of all Americans have used cannabis, this substance is becoming an essential part of our everyday lives. If you run a cannabis company, you might be wondering how to use cannabis marketing ideas to boost your business. The legal cannabis business is new, so there aren’t many tried and true marketing plans out there. Keep reading, and we’ll give you the top cannabis marketing tips to succeed in the market today.

Get Everything Online

First things first, you need to make sure you’re making use of online marketing. Attention simply just doesn’t go out into the “real world” anymore. You can buy the biggest billboard in the world. People won’t notice it because their attention is all on their phones. Digital marketing can be as complicated as a pay-per-click plan or as simple as making posts on social media. No matter what your budget is, you can promote yourself through the world of online marketing.

Consider Using SEO

SEO, or search engine optimization, is a little marketing technique you’ve probably never heard about. But to make it big in the digital age, you’ll have to understand SEO tactics. SEO is all about optimizing your page to appear high on search engine results. Plenty of businesses are buried just because people don’t want to scroll down a page. Less than one percent of all users make it to the second page of a search engine result. If you want to stand out, you have to be one of the top results. The key to SEO is “keywords.” These are the specific phrases that people use when searching for a particular good or service. Search engines look at specifics, not generals, so you’re far more likely to succeed if you can figure out exactly how your potential customers are searching for your products. There are many tactics to improve SEO, but the most common is to produce blog content that repeatedly embeds specific keywords into the content to boost search engine results. However, don’t use too many; Google calls this process “keyword-stuffing” and will punish your ranking for this.

Seek out Display Advertising

It’s hard to get the reach and impressions you deserve when marketing cannabis on Facebook or Instagram isn’t possible due to community guidelines. Cannabis companies face marketing challenges and adversity online. But there are solutions specifically tailored to advertising Cannabis or THC products online. One of these solutions is Programmatic Display Advertising. This solution allows us to run ads for our cannabis clients to those with interests in all things THC! We can target those with search intent to prospect new customers or run retargeting ads to those who have already visited your site to encourage them to come back and check out, often times with a click-enticing offer.

Set up Email Automation

Your foundation for a well operating THC company selling online should be strong email marketing and email automation practices. Klaviyo is our favorite ecommerce email marketing platform and bonus points: they whitelisted cannabis to run on their platform (as long as you’re not making outlandish medical claims of course). Through establishing proper flows like a welcome sequence, abandoned cart flow and customer winback sequences, as well as ongoing timely email campaigns you can expect 20-30% of your revenue to come from this channel.

Brand You or Your Company

Running a company doesn’t mean running a brand. A brand has a specific identity; a company is made into an identity.  Making yourself into a brand is key to spreading your business. You’re letting your customers advertise for you by branding your business correctly. Just take a look at the perfect example of branding apple. Their sleek designs align with their message of simplicity, progress, and efficiency. In their stores, employees wear t-shirts and are instructed to speak to customers casually. The result of this is that every apple product is immediately identifiable. It relates to a way of living. As soon as someone sees one of these products, they’re reminded of Apple. You can create a great brand by making advertisements that don’t just focus on the bottom line but are memorable, quotable, and feature unique visuals. You can even put these visuals on shirts, creating walking advertisements.

Know Your Customers Well

Cannabis is so popular now that you can’t rely on one type of person to populate your business. Many cannabis businesses focus on a sort of “stoner” image. This can work if your customers are young, countercultural figures. However, it’s not the only game in town. More and more older people are using cannabis to aid symptoms of certain health conditions. This means a discomfort-relieving, family-friendly image is possible for new cannabis companies. You’re engaging in niche marketing when you find out exactly who your customers are and market to them. In the 21st century, this is a crucial tactic. People are tired of big, general advertisements aimed at everyone; they want someone to appeal to them. Take the time to get to know your regular customers by name. If you can identify them and provide them with specialized services, they’re more likely to recommend their friends.

Don’t Make Claims Without Evidence

While cannabis is legal in many states, it’s not legal everywhere. It’s also a drug. We don’t mean this in a moral way; it’s a medical product, just like Nyquil or Advil; drugs have certain restrictions placed on them. You have to make sure that you don’t make any claims that cannabis can treat things that it hasn’t been proven to treat. Anecdotal evidence is not enough, and any story, book, or documentary about cannabis “curing cancer” should not be followed; you need to go by scientific studies. Generally, cannabis hasn’t been found to cure anything. However, it can treat the symptoms caused by plenty of problems. When it comes to conditions like arthritis or anxiety (where the symptoms cause medical issues), it’s highly effective. Make sure you don’t claim that cannabis treats “pain”; you’ll enter some murky legal territory. Instead, suggest that it “alleviates discomfort.” While claiming certain things like this will undoubtedly increase attention, it’s not worth it for the legal ramifications.

Marketing for Your Cannabis Company

As you can see, marketing for the world of cannabis obeys many of the same principles as marketing for the rest of the business world. The big exception is that there are specific claims you can’t make for cannabis. For more information on marketing, whether for a cannabis company or otherwise, contact us today.
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Advertising, Beauty Marketing, eCommerce

You’ve created top-notch beauty products and are ready to show them to the world, and you couldn’t be more excited about the impact they’re going to have on consumers. But how do you go about marketing them successfully?

Marketing (especially digital marketing!) can make or break your business, and it can be overwhelming trying to figure out the best tactics to use as well as the worst ones to avoid. 

Keep reading for a guide to beauty marketing that will help you promote your beauty brand while making it outshine the competition. 

Marketing for Beauty Businesses

Since the beginning of the pandemic, marketing has seen an even larger shift to online content. While in-person marketing tactics are still super useful, many of these tips highlight digital methods that will increase your sales in no time. 

When consumers think about buying something, they often go straight to the web and type in a question or specific item to be found. If you want your products to be considered, you’ll want to create engaging content that’s easy to find, offer insightful information, and build a sense of community that others want to be a part of. 

The Dos

There are so many marketing tactics that can help boost your beauty business to where you want it to be. Here’s a look at the things you should make an effort to tackle first. 

Use Social Media

Social media platforms like Instagram, Facebook, Pinterest, Twitter, and TikTok are essential for getting your beauty products seen by people all over the world.

Start with one or two platforms and begin cultivating a following by posting consistent high-quality images and videos of your products, giving your audience valuable information about why they should choose them. 

Create an Easy-to-Use Website

If you don’t already have a site where people can go to find out about your business and purchase your products, it’s time to build one

Web design for beauty companies is a key factor since so many people are purchasing their beauty products online these days. 

Make sure the website has detailed product descriptions, a contact page, and easy ways for customers to buy your items. The more engaging and visually pleasing your site is, the better!

Develop a Unique Brand

Let’s say you’re selling lipsticks. There are a lot of other lipsticks out there to choose from, so you need to tell consumers why they should choose you over your competition. This all starts with creating a unique brand.

How do your products stand out against others? What makes your company special? For example, maybe your products are all made of organic ingredients, or you donate a percentage of every purchase to an organization that’s important to you.

Look for things that make you unique from other beauty retailers, and highlight those things so customers are more likely to purchase from you. 

Include Testimonials

Consumers are much more likely to trust a product if they read reviews from real people telling them it’s great. 

When people leave positive reviews for your product or post on social media raving about one of your beauty items, take advantage of this! Post testimonials on your website and your own social media page so consumers can read and view them when doing their own research. 

Utilize Tiktok and Instagram Ads

TikTok is a social media app that has more than 500 million monthly active users. It allows users to create short videos with fun effects and then share them on the platform. TikTok is an excellent tool for beauty brands to advertise their products because it is a visual-based platform.

The TikTok app has become one of the best platforms for beauty brands to advertise their products. It’s a visual-based app, which means that it’s perfect for marketing makeup, skincare, and other beauty products.

Deploy Google Shopping Ads

Google Shopping Ads are a great way for beauty brands to increase their visibility and sales. They allow you to promote your products on Google Search and Google Product Listing Ads.



The Don’ts

While there are marketing strategies that help your business make its mark, there are also things to watch out for. Here are a handful of marketing points to avoid. 

Focus on Follower Counts Instead of Audience Relationships

If your beauty business is all about social media, it can be easy to get wrapped up in how many followers you have. But when you’re only focused on your follower count, you may be gaining more followers without those followers turning into buyers. 

People want to feel valued and like a real part of your beauty company’s community. One of the best ways to foster this sense of community is to make an effort to interact with users, whether that’s by liking their comments, responding to direct messages, etc. 

Underestimate the Power of Quality Content

With so much content out there vying for people’s attention, people want to spend their time reading and watching content that’s going to offer them something of value in return. 

Try to make any content you put out (blog posts, videos, social media live streams) as informative and engaging as possible. Give a tutorial, answer questions from followers, or create other educational content that draws consumers in and leads to them trusting your brand. 

Respond Negatively to Feedback

It can be difficult to know how to respond to negative feedback, whether it comes in the form of a negative social media comment, angry customer service call, or poor product review. 

Remember to always respond in a professional tone, as you’re representing not only yourself but your entire business. Work to give every customer a positive experience, but also remember not to take negative comments personally. 

Forget About SEO 

SEO, or search engine optimization, is a crucial part of any marketing strategy. If your website or blog posts don’t rank highly in a Google search, it’s going to be trickier for potential buyers to find your business. 

Optimize your content so that it contains the keywords necessary to show up in searches. If you’re unsure of how to get started with SEO, there are experienced and professional companies out there who are more than willing to help!

A Beauty Marketing Guide to Unstoppable Success

Don’t let beauty marketing leave you feeling stressed and uncertain. By following these marketing dos and don’ts, your business will flourish. 

Looking for assistance with your digital marketing strategy? We can help with everything from your website design to social media, Google Ads to email marketing. Reach out to us today to find out how to get started on your beauty business’s path to success. 

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Advertising, Marketing, Social Media

About 1.22 billion people use Instagram each month, with users ages 18 to 34 taking up 60% of Instagram’s audience. Meanwhile, nearly 60% of adults use Instagram daily, nearly 30 minutes a day.

Adding Instagram to your cosmetic social media marketing strategy can help you expand your reach online. With the right Instagram ideas, you can help your beauty brand stand out from the crowd.

Not sure where to start? Read on to discover the top Instagram content ideas you need to add to your beauty brand marketing strategy this year! 

Create Helpful Tutorials

When creating content for Instagram, it’s important to focus on quality over quantity. Posting quality, helpful posts will help you stand out from your competitors. It can also help encourage consumers to come back to your account for more tips.

Once they realize you post the beauty tips and tricks they need, they’ll follow your account for more!

Start by creating helpful video tutorials for your audience.

Consumers don’t want to learn about the products you offer; they want to know how to use them. Tutorials have high engagement rates. They can also help you promote products without off-putting sales language.

Instead of sales language, you can highlight the value you’re offering through your beauty products.

For example, you can show consumers how your beauty products can hide acne or create a natural look. You can demonstrate how they can line their eyes or contour their faces, too.

As you start reviewing these Instagram content ideas, keep your unique value proposition in mind. Highlighting your unique value will set you apart from competing brands. 

Pay attention to the questions your customers are asking. Then, create tutorial content that helps demonstrate an easy solution. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Truly® (@trulybeauty)

Post Quality Images

Successful beauty social media marketing relies on high-quality images. Otherwise, your brand might look cheap. Make sure to avoid unbranded stock images, too.

Consider working with an experienced social media marketing agency to start creating graphics for your brand. 

You’re no longer limited to posting still images, though. In fact, nearly 87% of all Instagram users post Stories. About 60% of millennials either post or watch Stories, while 70% of Gen Z watch Stories. 

Meanwhile, 36% of businesses use Stories to promote their products. Businesses are responsible for creating one-third of the most-viewed Stories as well. A quarter of Gen Z and millennials use Stories to find products and services to buy in the future. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by IL MAKIAGE (@ilmakiage)

Share User-Generated Content

User-generated content (UGC) is content your customers have posted regarding your brand. You can start mixing UGC into your feed for more authenticity. UGC can show on-the-fence consumers people love your beauty brand. 

Consider sharing before and after photos of people using your content, too.

Otherwise, start working with influencers! Influencers can promote your beauty products, helping you reach new customers. 

Make sure you’re choosing beauty influencers who already have strong, loyal followings. 

Host a Contest or Giveaway

As you explore the latest beauty brand marketing ideas, consider hosting a contest or giveaway. Contests can help you boost brand engagement. You could even start reaching people who are unaware of your brand.

For example, you can tell your followers that tagging three friends in the post will add their submission to the contest. As more people tag their friends, your post will appear in their notifications. Then, you can get even more people engaged with your brand. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Queen City Green (@queencity_green)



Remain Inclusive

Make sure you appeal to all consumers. Inclusivity will ensure you don’t neglect any portion of your target audience. 

Show diversity in your posts with UGC or models of every skin tone, body type and sexuality. After all, it’s not just about marketing, it’s the right thing to do. Your customers are different and unique in every way; treat them as such.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Glossier (@glossier)

Use Stickers for Interactive Content

As you start reviewing your list of Instagram Story ideas, don’t forget to create interactive content. You can use polls, emoji sliders, and quizzes to encourage people to engage with your brand. 

You can also use these stickers to learn more about your target audience.

Maintain Brand Consistency

Make sure you’re remaining true to your brand as you begin applying these Instagram ideas. Brand consistency will help awareness and recognition grow.

Use the same color palette, font, and imagery styles throughout your posts. Make sure your Instagram branding matches what appears on your website, too. 

Go Live

Looking for more Instagram Story ideas? Consider going live! Live video sessions are a great way to engage your audience in real-time.

For example, you can host a weekly Q&A session to let consumers ask questions about your products.

Remember, offering them immediate help could encourage them to trust your brand further. 

Respond ASAP

Once you start using these Instagram ideas, make sure you remain accessible.

One of the top benefits of using social media is having the ability to communicate with your customers. People who love and use your brand can reach out through direct messages or by commenting on your posts. As you receive questions, feedback, and complaints, make sure to respond in a timely manner.

If people have to wait too long for you to respond, they might get frustrated.

Quick responses can show consumers you’re there to help. 

Create a Branded Hashtag

Create a branded hashtag and encourage your customers to use it when posting about your products. Then, you can start building your library of user-generated content. Having a branded hashtag will show other consumers how many people love your brand, too. 

Analyze and Adjust

Once you start using these Instagram ideas, review your analytics. Which posts help you generate the most engagement? Review how many comments, impressions, shares, and saves you generate. 

Think about the content format (Stories, still images, etc.), hashtags, and topics you’ve used as well. 

Then, use your data to determine what kind of content to create in the future. You’ll know exactly what kind of content your followers want from you, too. 

Adjusting your Instagram content strategy accordingly can help you generate more leads, followers, and sales. 

Lots of Likes: Start Using These Effective Instagram Ideas Today

Improving your beauty brand marketing strategy with these Instagram ideas can help you reach new customers. As brand awareness grows, you could start gaining a loyal following. In time, consumers will start to rely on you for their favorite beauty tips and tricks.

You don’t have to develop your beauty brand marketing strategy alone, though. We’re happy to lend a hand. 

Need help? Reach out to our team today to get started. 

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Advertising, Marketing

If you run a CBD company, you got in on the business at the right time.

The CBD industry is poised to explode in America. With the country-wide legalization of hemp in the 2018 Farm Bill, loads of entrepreneurs have already begun to dip their toes in the extremely profitable world of CBD products.

Touted as some kind of wonder drug, CBD appears to work wonders on various medical conditions, both physical and mental. Unfortunately, CBD still suffers from a reputational association with its psychoactive counterpart, THC. 

For that reason, the need for CBD advertising has never been greater. Today, we’re going to discuss how to market CBD products online so you can take your CBD business to the next level.

Products that help with anxiety, depression, inflammation, and even epilepsy shouldn’t make people skeptical. Fortunately, we believe that better CBD advertising can change that. Here’s how to do it.

First Of All, What Is CBD?

If you’re looking at getting into the CBD industry, here’s what you need to know:

Cannabidiol, or CBD for short, is one component of both the hemp and cannabis plants. As stated above, it seems to be a powerful substance for treating many conditions, so it’s been turned into an extremely profitable industry. The CBD oil sector is expected to be worth in the neighborhood of $20 billion by 2024.

That doesn’t mean that it hasn’t had its struggles. Because it’s so new and studies are still being conducted, most of the evidence of the benefits of CBD is anecdotal. This restricts CBD companies’ ability to advertise the way they’d like to, but there’s still a lot of optimism associated with this magical little substance.

For those that have a stake in CBD already, you know about these struggles. Let’s talk about how you can better advertise your CBD company to take it to the next level.

Finding the Best CBD Advertising Strategies

CBD advertising is a little bit different than in other marketing areas. You have to be smart and crafty to advertise your CBD products the right way. It’s all about understanding the challenges and coming up with interesting ways to move past them.

The Problem Thus Far

There are a lot of challenges when it comes to advertising a new CBD product. Here are a few:

  • Not that many people really know what CBD is or what it does. Until the public is better educated on the facts, you have to factor this lack of knowledge into your advertising strategy.
  • The public won’t know much about CBD, let alone accept it as the powerful substance that it is until research uncovers more about its benefits.
  • Despite that, the market is getting crowded.
  • There are massive branding issues for a lot of CBD product manufacturers.

Content Marketing

Developing a great content strategy for your CBD company is among the best ways to find your audience. You’ll notice with other CBD product companies that they take great care in explaining why their products are beneficial through their blog.

Since many of your prospective customers aren’t going to understand what CBD is or does, it’s important that you explain it to them. You want to have a regular stream of engaging and interesting CBD-related content coming from your company. If you establish yourself as an authority on the matter, you’ll see a boost in traffic and sales.

Social Media & Influencer Marketing

Building trust with your audience is also paramount when marketing a semi-foreign substance. You can do this by building a good following on social media and showing them the ins and outs of your day to day operations.

Giving them a peek behind the curtain will help shed light on an industry that has been closely associated with cannabis, which doesn’t have a great reputation. The more you can post about how you extract CBD oil, how you add it to your products, and how using the products is completely safe, the better you can build that trust.

To grow your social media following, you can try out influencer marketing. Since you’re likely going to start with a younger audience, it’s good to find new customers over social media. If you can’t gain their trust on your own, use the clout of someone with their own following to give you a hand.

Not only will this bring in new people, but it can help you build your brand.

Brand Building

Let’s deal with the issue of market crowding. Since there are so many new CBD companies popping up, and we’re sure to see more in the coming years, you’re going to have to take your branding to another level. Building a great brand that can both attract current CBD users and people that are thinking about using it is crucial.

Part of it will come from a great social media feed combined with a solid content strategy. If your website and socials have a great look and a consistent, powerful voice, then you can really establish your brand as a force to be reckoned with in the world of CBD.

Take a look at some other CBD companies and you’ll notice that they all have a similar vibe to them: vaguely medical, naturopathic, or associated with cannabis. If you can break the mold a little bit with something unique, you can get ahead of the competition. But, you have to make it work.

CBD Specific Marketing Pros

There’s no doubt that CBD advertising is a completely different beast than advertising for any other kind of company. The unique challenges that it presents are daunting for most digital marketing professionals, but not us. If you want to advertise your CBD company the right way, use marketers that understand the industry on a deeper level.

At Forge Digital Marketing, we specialize in CBD-specific influencer marketing, social media marketing, web design, SEO, and brand identity design. You don’t have to do the whole digital advertising thing on your own, hire a company that can help you promote your CBD products the right way.

Explore CBD Marketing Tactics here.

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Advertising, Branding
When I was but a child, perhaps about six or seven, I didn’t care what brand I wore. My mother, also, didn’t care what brand I wore. I’m not insinuating that I was a walking fashion disaster – I was not. I was simply decked in obscure, on-sale brands. However, I imagine when I have children of my own I will need those specific shoes from that specific company, honey.
    So while the generation past preferred benefits to personification, my generation has come into the branding world with a giant sledgehammer and completely re-written the rules. With the rise of social media comes the rise of brand identity. Marketing is an ever-changing game, and right now, it’s all about identifying with the product. Okay but people out there still want something that will benefit them, right? I mean, c’mon – we all know that the “in” brands fall apart one year into owning them.
    Not so fast –

Truly successful brands build a strong brand identity and a reputation for quality. Here’s a few that did just that:

Patagonia

College campuses beware – young, handsome collegiates will be wearing Patagonia’s brightly patterned, incredibly obnoxious fleece for years to come. It’s become a symbol across America everywhere that says, “Yeah, I’m involved in Greek Life” or “Yeah, I’m a stoner with a trust fund and a penchant for sleeping outside.” But, all joking aside, Patagonia actually does it job. Really damn well. Patagonia’s quality makes it a reputable choice for all age groups. If that college boy ever finds himself on a mountain, his fleece will keep him warm. That’s the magic – it’s a versatile piece that can serve as a stylish accessory or to do as nature intended it to: climb a freakin’ mountain.
   

L.L.Bean

Another product that has taken the youth by storm and yet never seemingly worn in any of the conditions it was made for: L.L.Bean. Many of LL Bean’s Duck Boots orders are going to people who will never hike or climb in them. Cue the sad music. I’ll wait. Yet with every stitch, LL Bean screams quality. It means that if your feet step off the concrete for a second and you find yourself grizzly-bear watching in Montana, those trusty stylish boots will do their thing.
   

VANS

Those canvas skate shoes sure make you feel edgy when you put them on. Trust me on this., I buy Vans;, I feel like Tony Hawk. Have I ever touched a skateboard? Um… no. However Vans has been around a long, long time, and while they’ve done a good job with their new designs appealing to young people and becoming “hip” once more – they also do their, you know, job. I like to daydream up scenarios where somebody throws me a skateboard and I’ve got these bad boys on. I just hop on and I’m a master. I do a sick 360 flip and everyone cheers. My trusty Vans save the day and I win the skateboarding competition.
  I digress.
So… What’s the Lesson?
Quality is a powerful tool for a product. It’s great to be known for the quality or the performance. Pair this with a strong brand identity and you’ve got a winning combination. If a consumer can a) buy a product as an expression of their identity and b) see that it actually serves a purpose beyond fashion, the consumer now has a brand that can satisfy both needs. It’s a yes from me!
    Do you have a great product or service but struggle to convey its benefits to your customers? Are you looking to build a brand that better resonates with your target audience? Hit us up today for a free consultation. We’d be glad to offer advice and strategic tips to getting your quality brand in front of your perfect people 🙂 Talk to us! https://www.forgedigitalmarketing.com
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