KLAVIYO EMAIL MARKETING CASE STUDY
Case Study: Maximizing ROI with Klaviyo for Botanical Remedies
Botanical Remedies, a premier provider of natural health and wellness products, came to Forge Digital Marketing with a critical challenge. Despite having an established customer base and a comprehensive product offering, they struggled to maximize their email marketing conversions. With Klaviyo in their tech stack, they needed expert guidance to leverage the platform's potential and increase their return on investment (ROI).
The primary hurdles for Botanical Remedies revolved around poor email deliverability and low conversion rates. Their existing email capture forms were not integrated properly with Klaviyo, leading to inefficient utilization of their customer database. The company also needed to improve the average order account, click-through rate, and placed order rate.
Forge Digital Marketing quickly identified the gaps in Botanical Remedies' Klaviyo strategy. We proposed a plan to optimize their email marketing by implementing deliverability best practices, redesigning pop-up email capture forms, and integrating existing forms on their WordPress website with Klaviyo.
Over the course of 12 months, Forge redesigned Botanical Remedies' email capture strategy and implemented email deliverability best practices. We streamlined the email list collection and seamlessly integrated it with Klaviyo. Additionally, we meticulously monitored and optimized key metrics such as average order account, click-through rate, and placed order rate. To keep the momentum going, we planned and executed 6 targeted email campaigns each month.
Increase in Conversions
Increase in Subscribers
The result of our strategic optimization and consistent campaign execution led to significant improvements in Botanical Remedies' email marketing performance. We improved their conversion rate by a whopping 100.69% and increased their campaign recipients by over 72%. Moreover, Botanical Remedies achieved "excellent" scores on Klaviyo for key metrics, a testament to the effectiveness of the new strategies implemented. Thanks to the immense monthly ROI achieved through campaign activity, Botanical Remedies recently expanded the scope of work to include the creation of automated flows.