Marketing, SEO, Social Media

6 Tips on Combining SEO and Social Media for Small Businesses

Did you know that 93% of all marketers cite business exposure as their primary reason for using social media platforms? 

SEO and social media may sound as though they are poles apart for marketing businesses online, but they are really two sides to the same coin. If used correctly, both can drive traffic to your website. 

So what are the benefits of SEO and social media marketing?

This article will share six tips for combining SEO with social media for your small business. 

1. Posting On Social Media Will Help You to Get Indexed

If you’re looking for a quick and easy way of getting your content indexed quicker, share it on social media. 

When you refresh or create new content, make sure you put it on your social media profiles. This will generate clicks, which will prompt the search engines to crawl it quicker. 

2. Utilize Social Media Data to Improve Your Content

If you want honest feedback on your content, there is no better place to get this than social media. Get the conversation started on social media and use the feedback that you get from your posts to influence your next piece of content. 

3. Team Up With Social Media Influencers to Drive Traffic 

If you want to build up the prominence of your brand and your website, couple up with social media influencers. To do this, find an influencer who aligns well with your brand ideals and approach them. 

You can either offer them free items or pay for their services. 

4. Use Social Media for Keyword Research

What are people talking about on social media? By keeping up with what is trending on social media, you’ll put yourself in a better position to know what people want to read about. 

Using trending phrases, you’ll tap into common search terms that will help drive your website SEO. 

5. Social Media Helps Drive Traffic While You Wait for Your SEO

SEO can take some time to bear fruit. This is especially true if you have a new website. In the meantime, you should always ensure you’re using social media as a way of driving traffic to your website. 

6. Encourage Conversations

If you want your content to reach more people and generate more clicks, you should encourage conversations. 

By sparking comments on social media, your content will reach the news feeds of people who aren’t followers of yours, meaning that you’ll find a bigger audience. 

Combining SEO and Social Media for Small Businesses

SEO and social media go hand in hand when it comes to digital marketing. By following these simple tips, you can improve your ranking and get more clicks. 

If that’s all too much for you, or you want help with both your social media marketing and your SEO strategy, get in touch today and we can help you out.