5 SEO Trends to Look Out for in 2023
With over 1.5 billion websites on the internet, there are bound to be plenty that advertise the same products as you. There’s only one way to make sure your website is the one potential clients find.
SEO, or search engine optimization, is the process of customizing your content to boost your site’s priority on search engines. Each year, different SEO trends emerge as the best ways to get people to flock to your site. Getting on the top 2023 SEO trends is a great way to get a head start on your competition.
This article will walk you through the top digital marketing SEO tips to make sure your SEO soars in the new year.
1. User Intent
SEO is going to explode in 2023. Everyone wants to get in on this innovative form of marketing. So if you want to succeed, you’re going to need to focus on giving people exactly what they want.
Rather than making use of general keywords, try to find exactly what your customer is looking for. The more precisely your keywords relate to your customers’ search words, the more likely they are to end up on your site.
Make sure your pages have links to other pages that also contain relevant information that your customers would appreciate knowing. Understanding just how much content they want is key to keeping them hooked on your site.
Put yourself in the mind frame of one of your potential customers. When you look for a piece of information or a product, you want to get it from a website that’s laid out clearly and is easy to navigate.
Make sure that each of your web pages has these qualities. Otherwise, your clients will go elsewhere.
2. Video Marketing
Video marketing has been skyrocketing in popularity since the dawn of the internet, and it’s only going to become more popular in 2023.
You might wonder how does video marketing work in the world of SEO? Isn’t SEO all about keywords an inherently linguistic form of communication?
What you need to remember is that video content doesn’t exist in a vacuum. Any piece of visual media is surrounded and framed by words. Videos have comment sections, descriptions, and most importantly, titles.
All of the above linguistic opportunities can be used to generate SEO content.
Keep in mind that SEO isn’t only about keywords too. Integral to your site’s SEO is the amount of time that people spend on your website. The more time that people spend on your site, the higher your SEO ranking is going to be.
This means that creating quality video content is key. Create content that people are likely to sit completely through, or that will make people want to watch more.
3. Voice Search
Voice search features are only becoming more popular and more accurate. Increasingly, people would prefer to search for things hands-free if they can.
This means a landslide for the world of SEO marketing.
Key to SEO is not just what people are looking for, but the precise phrases people use to look for them. SEO experts have to be highly specific and detailed in their research. Any shift to the landscape of search engines can cause vast consequences in the world of SEO.
Voice search doesn’t make use of any sort of different algorithm. It does, however, impact the words people use to search.
When people search using their voice, they’re more likely to take on an informal, conversational tone. They’re also more likely to use more words than they would if they were typing.
This less precise, more conversational way of searching isn’t matched by many people’s sites. Start incorporating keywords that make use of these tactics, and you’re more likely to succeed.
4. Mobile SEO
As the years roll on, more people are satisfied to search for what they want on their phones. Just like voice search, people are likely to search for things differently when they’re entering a new world of search.
In the mobile world, people are often typing with only one hand, or are searching for something on the fly. This means they’re going to be less precise, and use different words when searching for certain things.
Websites also appear differently when they’re encountered on a phone than when they’re encountered on a computer. A page that appears normal on the computer might take forever to scroll through on the phone. Just think of the different sizes of screens!
Make sure you specifically design your pages for mobile users; otherwise, people will leave your site fast. This sort of interaction is known as a “bounce” and it’s very bad for your SEO.
Review the principles of web design, which will help you design a great mobile site.
The internet is more overstuffed than ever, and people want to make sure that the content they consume comes from a reliable source.
If you want to succeed in 2023, you’re going to need to hire experts or make sure you come across as an expert to your customers. Become a thought leader in your field by focusing on quality over quantity. If you’re the voice that people in your community turn to, customers are far more likely to trust you.
Make sure people know who creates your content, and why the content is being created. By being upfront with your customers, you’re far more likely to be trusted.
Understand These SEO Trends
As you can see, there are many SEO trends that you can follow in 2023 to increase your business. Master the above tactics, and you’re on your way to success.
For more information on SEO and digital marketing, contact us today.