Beauty Marketing
5 Marketing Tips to Sell Beauty Products Online
Thanks to the popularity of social media, specifically Instagram and Tik Tok, beauty products are selling like hotcakes. As of July 2019, the beauty industry was valued at a whopping $532 billion, with an upward trajectory. It makes perfect sense that you’d want a piece of the half a trillion-dollar cake, but how do you go about selling beauty products online?
One thing that’s very clear about the beauty industry is that it’s all about appearances. Though the industry is a goldmine, it’s also very competitive, trend-driven, and unpredictable. That’s why marketing beauty products online may not be as easy as you’d think.
It’s no secret; the cosmetic industry already has plenty of established names, even online. However, with the right marketing techniques, you can easily nudge out the competition and stay ahead of the pack.
In this post, we’ll be looking at some amazing beauty products marketing tips.
1. Build a Cohesive Online Community
Your online marketing strategy should resonate with the millennial generation to draw the right crowd. So, your first marketing endeavor should be to build a cohesive online community to push your brand. Millennials are more inclined to connect with a brand on much more than just a superficial level.
In short, you must be more than just a brand that sells beauty products to customers. Instead, you should do your best to connect with customers on a much deeper level. You can do this by embracing online forums, community projects, and celebrity endorsements to make consumers connect with your brand.
You should also encourage your customers to give their feedback, any beauty tips, and inspirations on open forums. Social media gives the ideal platform for such discussions and for fostering brand-customer interactions. Once you create an online community, remember to maintain it and grow it in any way you can.
2. Create and Grow Your Social Media Presence
There’s a 41 percent likelihood that a consumer will discover a beauty product or brand from an ad that they see on social media. The figure rises to 47 percent when it comes to discovery via updates on the brand’s social media page.
If you want consumers to notice your online brand, then you only have to turn to social media. What’s more, creating a social media page is very easy and takes no more than five minutes. Growing your social media presence is where things get a bit difficult.
Apart from having a few social media profiles, you should do your best to be as active as you can. That’s the only way you can be noticeable, connect with your customers, and also share crucial information about any new products, promotions, and upcoming events.
3. Add Testimonials to Your Website
There’s something very fishy about an online beauty store without a testimonials page. Could it be something that the store is hiding? Poor service, maybe? A testimonials page is a sure way to build confidence with your potential customers.
If you offer quality products and services to your customers, then there’s no reason why you shouldn’t have a testimonials page. A testimonials page is the ideal place to showcase all your positive reviews and your happy customers. You can even add links to the products that your customers can’t stop talking about on the testimonials page.
4. Let Micro-influencers Do Your Bidding
A crucial part of your online community should be one or two micro-influencers. A micro-influencer is anyone with a reasonable amount of followers who’s popular in a particular niche. In this case, you should be looking at micro-influencers popular an all matters beauty and glam.
A micro-influencer generally has between 1000- 100,000 followers on a specific social media platform. Customers can connect with micro-influencers, and they can share real-life experiences and beauty struggles. For a small fee, these micro-influencers can push your brand and interact with your customers in the most exciting way possible.
5. Embrace Content Marketing
Content marketing is at the core of inbound marketing, which is hand down way better than the more in-you-face outbound marketing. Content marketing is giving your current and potential customers enticing and relevant content concerning your particular business niche. In this case, it means putting up content regarding beauty and your products in general.
For the beauty niche, you can consider the following for your content marketing
- Instagram stories or pictures from your best work
- “Before” and “after” pictures or stories to showcase the effectiveness of your products
- Blog posts from famed beauticians and other beauty experts
- Giveaways for individuals who promote your brand
- Use videos for makeup tutorials and the likes
For the best results, it’s always a good idea to call in the experts to do your bidding. If the right people handle your content marketing, you’ll attract a large customer base without much of a hassle.
6. Have Your Website on Lock
Remember, you’re selling beauty products online, so you have to treat your website like a virtual store and give it the attention it deserves. Your website should reflect your store’s image and your company’s culture.
Make sure you get everything with the website right, starting with the website design to its responsiveness. Again you can only do so if you get the right people for the job. However, that doesn’t mean that you can just hire someone and forget all about your website.
You have to play an active role in the development and design of your website. That’s the only way the website can reflect your brand’s image. Remember, your website must not only look good, but it must also be functional.
Marketing Beauty Products Online
With the above tips, marketing beauty products online for you should be a walk in the park. Don’t forget that proper marketing, even for beauty products, takes time.
Also, it’s okay to spend a little cash on your marketing. The right beauty marketing tips have incredible ROI. If you need a reliable, professional, and experienced marketing partner, then contact us today, and we’ll sort you out.
