How Forge 3.6x’d Innerbody Labs’
Klaviyo Revenue and 3x'd Monthly Orders
By rebuilding Innerbody’s welcome & SMS flows and launching product-led campaigns for Sleep, Focus, Testosterone, and NAD+, Forge turned Klaviyo from a “newsletter tool” into a full revenue engine.
BEFORE FORGE
The problem
Klaviyo was under-utilized: a handful of one-off campaigns, patchy flows, no consistent welcome monetization.
No product launch cadence or integrated SMS lifecycle strategy.
Klaviyo-generated revenue was present but small and unpredictable.
IMPLEMENTING LIFECYCLE FLOWS
Our Approach
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We focused on three pillars — Lifecycle Architecture, Product-Led Campaigns, and SMS as a Lifecycle Channel — implemented in a short, aggressive cadence:
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Rebuild the Lifecycle Engine (Flows)
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Full Welcome System: multi-step Email Welcome Series + SMS Welcome Series to monetize new subscribers immediately.
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Browse / Behavior flows (product viewers, browse abandon, post-purchase nurturing).
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RFM segmentation and behavior layers so messages are relevant and timely.
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Product-Led Campaign Calendar
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A repeatable launch/playbook around the four hero SKUs: Sleep, Focus, Testosterone, NAD+ — education → social proof → offer.
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A/B tests for subject lines and variation tracking to raise opens & conversions.
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Strategic SMS
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SMS built into welcome + launch workflows (not blind blasts).
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High-intent SMS used for conversion nudges, launch reminders, cart recovery and VIP outreach.
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Ad & Analytics Integration
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Connected Klaviyo → Meta (to sync high-intent segments and seed lookalikes)
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IMPLEMENTING LIFECYCLE FLOWS
The Deliverables
New welcome series (email + SMS) that immediately monetizes new subscribers.
SMS welcome sequence which alone produced high-value conversions.
Product launch playbooks — Sleep Support launch (single highest revenue campaign); recurring “Key Ingredient” and “Morning Routine” campaign pillars.
RFM + behavioral segmentation to create VIP seeds and targeted winbacks.
BEFORE VS. AFTER ONLY 4 MONTHS
The Impact
Total Klaviyo revenue (campaigns + flows):
(+258%, ~3.6x
Orders from Klaviyo: ≈3.0x
Campaign revenue: ≈2.8x
Flow revenue: ≈7.7x
Flow share of Klaviyo revenue: ~16% → ~34% (+18 points)
Campaign recipients reached: ~8.9K → ~24.7K (≈2.8x)
Average campaign open rate (weighted): ~48% → ~54% (+11%)
What the numbers tell us
Forge scaled volume (more people reached) without degrading engagement — open rates improved while recipients increased nearly 3x.
The biggest lift came from flows: by architecting and optimizing welcome + SMS flows we turned automation from a rounding error into a reliable revenue stream.
Product launches produced outsized value: our Sleep supplement launch was the single best campaign by revenue and conversion.
THE FORGE FRAMEWORK
Why this was possible
Small businesses hire Forge because we deliver repeatable, measurable revenue strategies that don’t rely solely on discounting:
We marry education + product-led offers.
Innerbody’s top performing campaigns were education → product tie-in (Sleep, Ashwagandha ingredient content, Testosterone myth-busting). That’s what we doubled down on.
We build lifecycle systems, not one-offs.
The welcome and SMS flows convert on autopilot and compound over time — flows delivered a 7.7x revenue uplift.
We integrate measurement, ads & CRM.
We connected Klaviyo → Meta to power lookalikes from real customer behavior and used Klaviyo MCP to track the revenue impact end-to-end.
We focus on high-intent segmentation.
Product-specific viewers, abandoned carts, RFM VIP seeds — small audiences that convert exceptionally well and seed better lookalikes.
The takeaway
+258% Klaviyo revenue, 3.0x more orders in 4 months — flows now generate ~34% of Klaviyo revenue.
In 4 months, Forge converted Klaviyo from an underused channel into a major revenue engine for Innerbody Labs — without large traffic increases or drastic discounting.
We did it by designing repeatable flows, building an education-first campaign calendar, and using SMS and ad integrations as accelerants. This is the difference between “sending email” and “running a lifecycle business.”
what makes us different
Why small businesses should hire Forge
Fast, measurable ROI
We deliver clear before/after numbers in weeks, not years.
Lifecycle expertise
We design flows that convert new subscribers on day 0 and build long-term customers.
Cross-channel discipline
Klaviyo + SMS + Meta are integrated to amplify results, not duplicate work.
Product-led growth
We build repeatable launch playbooks that scale.
We don’t guess — we iterate:
A/B tests, RFM segmentation, and data from Klaviyo MCP ensure every dollar spent is tracked and optimized.
Klaviyo Email Marketing Services
Expert Klaviyo setup, advanced segmentation, and automation that turns your list into a predictable revenue engine