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Website Design & Development

Did you know that 64% of small businesses lack a website? If you’re taking the plunge into website design, you want your new site to offer the features and sense of style that bring in viewers — and revenue. But it can be hard to know where to start if you’re just beginning or doing a long-awaited update.

Fortunately, you’ve come to the right place. Read on to learn about the 7 must-haves for your new ecommerce website design!

1. Easy Navigation

A website that is difficult to navigate is a big turnoff for visitors. Keep in mind that many visitors might be in a hurry, so you have a small window of time to make a good impression and share your products. That’s why it’s critical to integrate ecommerce website design elements that make your site easy to navigate. 

Create menus that extend across the top or side of the page, making it easy for visitors to find everything. Use labels for your shop, contact information, and other pages that are clear. And offer multiple ways to filter and view products to help users pinpoint the product they need quickly. 

2. Professional Images and Videos

When you’re setting up an online store, you need professional images and videos that reflect well on your brand. Don’t rely on quick snapshots with poor lighting and bad compositions. Elevate your profile with sharp imagery that shows off your products. 

Take product images that show different angles and provide different contexts for your product in your online store. For example, this could mean staging hiking gear against a rocky backdrop at a state park. Or it could mean showing users the scale of your product by including a model in the image. 

In addition, add some short videos to your site. Doing this is a great way to show the ease of use for your products, or provide new info about the features. You also can use videos to introduce members of your company to help personalize your brand. 

3. Mobile Design Compatibility 

One of the best ecommerce website features you can have is a mobile-friendly design. Since so many people will be accessing your website from the palm of their hand, you need your site to translate to mobile mode easily. 

This means that your site should conform to the screen size of the device someone is using. The last thing you want is for your website to appear at the size it is on a laptop when someone is looking at a smartphone. You can count on the user becoming frustrated when the graphics and text are oversized. 

Work with a skilled website design team to ensure that your site can translate well across all devices. Commit to using responsive website design. This will demonstrate your professionalism and commitment to putting your customers first. 

4. Social Media Links

When someone leaves your website, you want them to be able to stay connected to your brand. Good ecommerce sites will embed links to social media sites where they have pages that are updated regularly. Make sure you add these links if you’re doing a website revision.

Embed links in blog posts or product information blurbs. Use clickable logos for sites like Facebook and Instagram to make it obvious that you are linking to those pages. Likewise, link to your website from your social media pages. 

5. Contact Information

A user may have questions about a product that they can’t find on your website. Or they may want to visit a brick-and-mortar store if you have one. For these reasons and others, it’s important to have your contact information accessible on your website. 

Link to a contact page from your homepage. If the contact page is included in your menu bar or in a separate button, users will see it right away.

Include your email, phone number, and address. You may also want to create a form for users to fill out. This can help streamline the process when users have questions or concerns. 

6. Easy Shopping Cart Access

When a user finds a product that they want to purchase, how do they move forward? There should be no questioning on how to add a product to a shopping cart on your site. Make clear buttons that say add to cart or buy.

Make those buttons a prominent feature on your site. And allow your users to click on their carts so they can track what is in them. 

Consider that users may want to remove some items from their carts, too. They should be able to do this by clicking a button and then seeing an updated total. And if a user needs to leave your site, make it simple for them to save their cart and return later.

7. Several Payment Possibilities

Not all users will want to use the same payment method to purchase your products. You’ll stand a better chance of completing a sale if you offer several payment possibilities. 

For instance, some users may want to use PayPal if they have an account. On the other hand, others may prefer using their credit cards. Giving users different options shows that you are a flexible and considerate shop!

Get the Best Ecommerce Website Design

The right ecommerce website design can elevate your brand and help you score more robust sales. Focus on building a site with a strong design scheme and clear navigation. Make your site mobile-friendly and offer easy access to payment options, social media, and company information. 

When you’re ready to develop the best ecommerce website, contact us so we can help!

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Website Design & Development
Did you know that, in 2021, an estimated 2.14 billion people shopped digitally? This is over 27% of the world’s population.  Are you looking to improve website usability on your Shopify site? If so, you’ve come to the right place.  This article covers everything you need to know about the user experience, so you can create the best website possible. You’ll learn how to implement SEO, utilize headers, increase loading times, and more.  Let’s begin!

Improve Page Loading Times

You don’t want to detract visitors from your site before they even load your page in its entirety. Part of the user experience is a website with a fast loading time, especially a Shopify website. You can test website performance by using things such as Google’s performance tool. You can also perform an audit using Google’s PageSpeed Insights.  If your site is slow to load, you may lose your visitors to competitor sites. To reduce page loading times, you can optimize images. Once you reduce the file size and scale them to the appropriate size before re-uploading them to your site, you’ll find that they load faster, along with the rest of your pages.  You can also optimize CSS files along and cache your browser to assist with page speed. 

Focus On Your Call to Action

Your call to action (CTA) is an integral part of SEO. It tells your customers to take action and helps show them what content is the most important. When you have clear action words, your visitors can navigate your page easier so they know how to get what they want, faster.  You can use buttons to aid in your CTA, but remember to use words that encourage your visitors to take the next step forward with their purchase. Aim for words with emotional tethers. Your words should be bold, stand out, and be time-sensitive so they know to take action immediately to take advantage of savings, a sale, a promotion, etc.  “Sign Up Today” and “Get Started” are great CTA words to use. 

Create a Uniform Website

You want your website to have a sense of consistency and uniformity. This is a vital factor and crucial for your website’s usability. When each page has a similarity to it, your visitors become more easily acquainted with your brand and product.  Stick to similar fonts and colors to keep a sense of cohesion from page to page.

Use Bullet Points

Bullet points are essential for any type of ecommerce UX. They help your visitors understand the key benefits of your product, how you can solve their problems, and key features. Bullet points help them determine this in a short amount of time. Don’t bombard your visitors with walls of text— make everything scannable and easy for them to read and quickly navigate.  There’s no shortage of neat icons available to use, so you can get creative when using bullet points and integrate your brand into them. You can also use images so your reader can visualize each bullet point (more on that shortly).  A mix of bullet points and scannable text sets your website apart from the competition. 

Incorporate Images

Images (in moderation) are your friend. You can even add alt tags to your images to help your website rank higher in Google Images. Plus, alt tags are a great way to help the visually impaired navigate your website, and if your images fail to load, your alt tags will keep visitors engaged.  When looking for images, avoid stock photos when possible. Use pictures of your product or services to help build trust with prospective customers. This isn’t to say that stock images don’t have a time and place. But it’s still a great idea to showcase your work whenever possible.  You can even create infographics to help visitors better understand your products and services. 

Use a Simple Layout

To avoid confusion on your website, it’s best to stick to a recognizable layout. Site visitors rely on a conventional navigation bar to help them toggle across your site. You should include links to your most important pages using simple terms. In short, make everything as user-friendly as possible and utilize a familiar layout so visitors feel comfortable when accessing your site. 

Utilize Headers and Subheaders

Headers and subheaders are key. As previously mentioned, walls of text might send visitors running to a competitor’s site.  On average, human beings have an attention span of 8.25 seconds. Break your text up into scannable paragraphs and use headers and subheaders to help your visitors navigate your site easier. Instead of forcing visitors to read walls of text, make it easy for them to locate the information they’re seeking. You can even create (and hyperlink to) a table of contents so they can easily click on the information they’re searching for.  Even better, headers and subheaders help with your SEO, as they help Google to better understand your website’s content. 

Highlight Important Features and Services

You should always incorporate a section that highlights all of your business’s products, services, and benefits. This is a quick, easy way for visitors to gather all the information they need. You can even use icons so your most important features stand out amongst the rest, along with images to illustrate your product’s benefits. 

The Best Tools for Website Usability

Now that you know how to improve website usability, you can implement the tips and tricks in this article to help you get the most out of your Shopify site.  Forge can help. We’ll work with you to create the best digital strategy for your business’s needs. Contact us today to get started.  

 

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