- Tags : 2022, agency, automation, beauty

You’ve created top-notch beauty products and are ready to show them to the world, and you couldn’t be more excited about the impact they’re going to have on consumers. But how do you go about marketing them successfully?

Marketing (especially digital marketing!) can make or break your business, and it can be overwhelming trying to figure out the best tactics to use as well as the worst ones to avoid.

Keep reading for a guide to beauty marketing that will help you promote your beauty brand while making it outshine the competition.

Marketing for Beauty Businesses

Since the beginning of the pandemic, marketing has seen an even larger shift to online content. While in-person marketing tactics are still super useful, many of these tips highlight digital methods that will increase your sales in no time.

When consumers think about buying something, they often go straight to the web and type in a question or specific item to be found. If you want your products to be considered, you’ll want to create engaging content that’s easy to find, offer insightful information, and build a sense of community that others want to be a part of.

The Dos

There are so many marketing tactics that can help boost your beauty business to where you want it to be. Here’s a look at the things you should make an effort to tackle first.

Use Social Media

Social media platforms like Instagram, Facebook, Pinterest, Twitter, and TikTok are essential for getting your beauty products seen by people all over the world.

Start with one or two platforms and begin cultivating a following by posting consistent high-quality images and videos of your products, giving your audience valuable information about why they should choose them.

Create an Easy-to-Use Website

If you don’t already have a site where people can go to find out about your business and purchase your products, it’s time to build one!

Web design for beauty companies is a key factor since so many people are purchasing their beauty products online these days.

Make sure the website has detailed product descriptions, a contact page, and easy ways for customers to buy your items. The more engaging and visually pleasing your site is, the better!

Develop a Unique Brand

Let’s say you’re selling lipsticks. There are a lot of other lipsticks out there to choose from, so you need to tell consumers why they should choose you over your competition. This all starts with creating a unique brand.

How do your products stand out against others? What makes your company special? For example, maybe your products are all made of organic ingredients, or you donate a percentage of every purchase to an organization that’s important to you.

Look for things that make you unique from other beauty retailers, and highlight those things so customers are more likely to purchase from you.

Include Testimonials

Consumers are much more likely to trust a product if they read reviews from real people telling them it’s great.

When people leave positive reviews for your product or post on social media raving about one of your beauty items, take advantage of this! Post testimonials on your website and your own social media page so consumers can read and view them when doing their own research.

Utilize Tiktok and Instagram Ads

TikTok is a social media app that has more than 500 million monthly active users. It allows users to create short videos with fun effects and then share them on the platform. TikTok is an excellent tool for beauty brands to advertise their products because it is a visual-based platform.

The TikTok app has become one of the best platforms for beauty brands to advertise their products. It’s a visual-based app, which means that it’s perfect for marketing makeup, skincare, and other beauty products.

Deploy Google Shopping Ads

Google Shopping Ads are a great way for beauty brands to increase their visibility and sales. They allow you to promote your products on Google Search and Google Product Listing Ads.

The Don’ts

While there are marketing strategies that help your business make its mark, there are also things to watch out for. Here are a handful of marketing points to avoid.

Focus on Follower Counts Instead of Audience Relationships

If your beauty business is all about social media, it can be easy to get wrapped up in how many followers you have. But when you’re only focused on your follower count, you may be gaining more followers without those followers turning into buyers.

People want to feel valued and like a real part of your beauty company’s community. One of the best ways to foster this sense of community is to make an effort to interact with users, whether that’s by liking their comments, responding to direct messages, etc.

Underestimate the Power of Quality Content

With so much content out there vying for people’s attention, people want to spend their time reading and watching content that’s going to offer them something of value in return.

Try to make any content you put out (blog posts, videos, social media live streams) as informative and engaging as possible. Give a tutorial, answer questions from followers, or create other educational content that draws consumers in and leads to them trusting your brand.

Respond Negatively to Feedback

It can be difficult to know how to respond to negative feedback, whether it comes in the form of a negative social media comment, angry customer service call, or poor product review.

Remember to always respond in a professional tone, as you’re representing not only yourself but your entire business. Work to give every customer a positive experience, but also remember not to take negative comments personally.

Forget About SEO

SEO, or search engine optimization, is a crucial part of any marketing strategy. If your website or blog posts don’t rank highly in a Google search, it’s going to be trickier for potential buyers to find your business.

Optimize your content so that it contains the keywords necessary to show up in searches. If you’re unsure of how to get started with SEO, there are experienced and professional companies out there who are more than willing to help!

A Beauty Marketing Guide to Unstoppable Success

Don’t let beauty marketing leave you feeling stressed and uncertain. By following these marketing dos and don’ts, your business will flourish.

Looking for assistance with your digital marketing strategy? We can help with everything from your website design to social media, Google Ads to email marketing. Reach out to us today to find out how to get started on your beauty business’s path to success.

eCommerce, Marketing, Supplement Marketing

10 Tips for Marketing Wellness Supplements

By Erin Schnittker on

October 21, 2022

- Category : eCommerce, Marketing, Supplement Marketing

- Tags : 2022, agency, automation, beauty

The world is more focused on health and wellness than ever before. As of 2021, more than 57% of US adults took a health supplement in the past month.

Marketing wellness products is all about figuring out who your target audience is and deciding the best way to reach them. It may be tempting to just put your health supplements out there and hope they gain traction, but having a marketing plan is a much better way to reach success.

We’ve put together a guide full of ten tips for how to best market your wellness supplements so you can reach as wide of an audience as possible.

1. Follow FDA Guidelines

The FDA has rules that need to be followed if you’re putting health supplements out on the market. Make sure you’re up to date on what you can and can’t say (for example, making it clear that your supplements aren’t meant to treat, prevent, diagnose, or cure diseases).

This will ensure everyone stays safe and your business stays thriving!

2. Put Time into Social Media Marketing, Google Ads, and Email Marketing

Much of the marketing content people see these days is online. To promote your wellness supplements most effectively, you’ll want to ensure you’re on social media.

Create at least one or two accounts on platforms like Instagram, Facebook, Twitter, or TikTok and begin posting regularly. An online presence is crucial to success, so don’t brush social media aside, even if marketing on it is new to you.

Don’t shy away from paid advertising on Google and also invest

3. Prioritize Packaging and Labeling

When potential customers are wandering the aisles of stores, a visually appealing product is what catches their attention. And this all starts with putting extra thought into the packaging.

When designing your label and packaging, choose colors and visuals that cause a second glance and are easy to read. You want buyers to know exactly what the product is after a quick look, but colorful or unique packaging can make them stick around to read the back, too.

4. Create an Accessible Website

Your website should contain all of the information people might be looking for about your business or brand. This includes things like the ingredients of your supplements and detailed product descriptions, usage instructions, ways of purchasing the products, and contact information.

Also, make sure your website is easy to read and navigate on phones and is ADA compliant so it’s accessible to as many people as possible.

5. Use Positive Reviews to Your Advantage

Speaking of websites, positive reviews and testimonials are great things to add to your website to make it really shine.

People would rather listen to real buyers’ opinions on wellness supplements than the businesses’s, as these are seen as unbiased and authentic. Displaying positive reviews and comments on your website and social media pages is a powerful way of building trust among consumers and boosting sales.

6. Emphasize Your Brand’s Uniqueness

While you may not like to think about it, there are many other health supplements out there. If you want people to choose yours own your competition, you need to show them why you’re the better pick.

Think about what makes your brand different from all the others, whether it’s your special ingredients, bold aesthetic, or community outreach. Make an effort to tell consumers all about your business’s unique qualities so they remember you as the best choice.

7. Offer Valuable Content

It isn’t enough to just post photos of your supplements with the caption, “Try these out today!” on social media pages. You need to capture people’s attention and make them glad they’re following your business.

You can do this by giving people valuable information that they’ve been looking for (or better yet, they didn’t even know they needed!). There are tons of ways of providing informative content, like live streams Q&As, long-form blog articles, interviews with health and wellness professionals, or how-to videos with delicious recipes.

The more engaging and informative content you create, the more people will trust your brand to provide them with the best health tips possible – including taking your wellness supplements.

8. Give Away Samples and Discounts

When it comes to marketing supplements, one of the easiest ways is to offer people a sample of the real thing.

You can do this both in person by giving someone a couple supplements to try, Costco-sample style, or you can offer samples of new supplements that come with people’s purchases.

It’s also a good idea to give out discounts to encourage people to purchase more supplements, whether the discounts are for new buyers, repeat buyers, or bulk orders.

9. Highlight a Healthy Formula

If someone is purchasing supplements, it’s likely that they’re fairly health-focused. They care about putting the highest-quality ingredients in their bodies, and they expect you to care about this too.

If your wellness supplements feature special health characteristics, such as being vegan, kosher, gluten-free, organic, or plant-based, make sure this information is super visible to attract people’s attention. For instance, if your supplements are sustainably sourced, this phrase should be not only in the website description but also highlighted on the packaging and labels as well.

10. Collaborate with Other Health Industry Pros

Reach out to other health professionals that may be interested in carrying or promoting your wellness supplements. This could include spas, gyms, doctors’ offices, or even health and wellness influencers.

With the right collaboration, not only can you potentially sell more, but you can get your product in front of a whole new audience while fostering a powerful professional relationship with your collaborator.

A Guide to Marketing Wellness Supplements Successfully

Great wellness supplements can make a positive difference in people’s lives. If you want your supplements to be seen and tried by as many people as possible, you’ll want to focus on building a dynamic marketing strategy.

If you’re looking for help with your online marketing, contact Forge Digital Marketing today. Our professional and experienced team can lead you and your business to success.

Advertising, Beauty Marketing, eCommerce

Beauty Marketing 101: The Dos and Don’ts