E-Commerce is larger than it has ever been, reaching almost $900 billion last year.
This means that over 10% of all retail was online. It has never been more important to focus on eCommerce marketing.
If you want to succeed, you need to market better than your competition. Here are 7 tips that will help you get ahead of everyone else.
1. Work Towards Your Goals
When you create your marketing strategy, you must keep your goals in mind. The purpose of making a marketing plan is to work towards those goals. They must be clear and measurable, and they need to be realistic in their scope.
The most successful marketing strategy you can use will depend on the goals you set. Having a clear and identifiable goal will also help to keep your team focused and engaged. You also reduce the chance of failure by setting goals that are achievable as part of a strategy.
This is true for any business, but for an eCommerce business, the stakes are even higher. The marketplace you’re in is full of competition, and new players enter the field all the time. Having the right goals and methods to reach them will keep your business agile.
2. The Power of Analytics
One of the best tools at your disposal is the analytics of your customer and visitors. This data can help you create a detailed persona that will inform every decision that you make. As an eCommerce company, every single customer that comes to your site will leave behind invaluable data.
Convert this data into actionable intelligence by putting the information to use. This will allow you to tailor messages, deals, advertisements and marketing campaigns better. Such detailed customer data also gives you an advantage over the non-eCommerce competition.
3. Customer Experience
Do you remember when you had an amazing customer experience? For most of us, it’s not something that occurs very often. One way to elevate your business and eCommerce marketing is to make sure you exceed the expectations of your customers.
Think of the time your customers spend on your site as a journey. With that in mind, make changes that enhance or expedite that journey. This is a real chance to provide customer service and tailor the entire experience.
You can even bring in analytical data to help you determine what your customers want. Find out where they linger, what they read, and how long they spend on each page. Create an experience that they will remember, and half of the work is done for you, they’ll start spreading the word for free.
4. Security and Peace of Mind
People want to feel safe when they are spending money or browsing online. There are a lot of threats out there, from malicious programs to scams. Be proud of how secure and well-built your site is, and display it so that everyone visiting knows.
Some of this comes down to perception. People are more comfortable on a site they feel is secure. This can mean adding a bit of polish to the page on top of providing good security. How a customer sees your site is central to how safe they feel visiting it.
When it comes to having a secure site, there’s no option if you want to be successful. Around 85% of online shoppers will avoid your website if it is not secure. This means that the money spent to get the certificate is well spent.
5. Provide Great Content
It is important that you have content that goes beyond selling items. Content can be relevant to your business, but it needs to provide your customers with value. This can be information or tips about what you sell or the services that you provide.
Developing content like this will help you exceed the expectations of your customers. The more people that come to your site for information, the more topical authority it will be given. This can help raise your SEO score, bringing you higher and higher up on the SERPs. (Search Engine Results Page)
Many marketers repeat the phrase, “Content is King.” Make sure that your website has a blog and that you post content on it. You can develop the content yourself, through a marketing agency, or via online content providers.
6. Technical Issues
No list of ecommerce marketing tips would be complete without discussing how websites are built and work. Technical issues like load times can be a deal breaker for many consumers. People who use the internet for commerce want pages to load fast, and they want good landing pages.
A landing page is where a person will end up if they click on a link to your website. You can make more than one and attach them to various links. They should show a customer what they want to buy, and they shouldn’t be cluttered.
The basic point is to make sure that all technical SEO elements of your website work. No dead links, no slow loading pages, and keep it as organized as possible. This way, customers will have a positive experience and be more apt to purchase something from your store.
7. Seamless Experience
The last thing any eCommerce company wants is a delay or snag in their sales funnel. You want leads to enter and customers to exit. To get this efficient experience for both your business and your customer, the website and sales experience need to be seamless.
Make sure that your website flows in a way that makes sense. Offer instant buy options, too many purchases are left in a cart.
When it comes to eCommerce marketing, the goal is to make the sales process as efficient and effective as possible. Give your customers what they want, when they want it. Combine this with a good outreach and marketing campaign, and you will have success.
If you want to take your ecommerce marketing to the next level, contact us. We are here to help make your business the next rising star of the eCommerce market.