CBD is big business, growing by an annual rate of over 21% in the United States. With so many players popping up in the industry, it can be tough to stand out from the crowd.
With a saturated market and strict restrictions on advertising online, it’s important to sort through your options when it comes to CBD marketing. You need to be strategic to ensure you’re getting in front of the right people with the right message.
Here are five of the best ways to market your CBD brand and ensure that you’re getting noticed by consumers.
1. Work with Affiliates and Influencers
Affiliates and influencers are a great way to get your brand in front of new people. When working with affiliates, provide them with high-quality images and content that they can use to promote your products. You’ll also want to consider offering them high commissions on sales or leads generated, so they have an incentive to sell your products over your competitors.
When working with influencers, be sure to choose those who align with your brand values. You’ll want to send them product samples and give them plenty of information about your products so they can create accurate posts. Be sure to monitor their posts closely to ensure they are representing your brand well.
For both parties, you want to guide them on any regulations with regards to posting CBD content to protect both your brand and their accounts.
2. Use Organic Social Media Content
Social media is an effective marketing tool that may help you reach a large number of people in a short time period. The guidelines for advertising CBD on social media are strict, so check the platform’s rules before you start posting. As of right now, most platforms will allow you to advertise topical CBD products, but any ingestible is strictly prohibited.
Make sure to post engaging content that will capture people’s attention and use hashtags to get discovered by new users. Each post should have a strong call-to-action (CTA) so that the audience is encouraged to visit your website, join your email list or take some other worthwhile action.
3. Write Informative Blog Posts
One of the best ways to educate people about your products is to write informative blog posts. Cover topics like how to use CBD, the benefits of CBD, or interesting case studies. This will help build trust with potential customers and show that you’re an expert in your field.
Make sure to do keyword research and implement other cannabis SEO tactics to get your content ranking well in the search engines. CBD SEO involves optimizing your website and content for relevant keywords so that people can find you when they’re searching online. Use these keywords in your title tags, meta description, and throughout your content.
4. Invest in PPC Advertising
PPC, or pay-per-click, advertising, is a great way to get your brand in front of potential customers who are already interested in CBD products. You can target specific keywords and demographics with your ads to ensure that you’re reaching the right people.
As of right now, all CBD advertising is strictly restricted by Google. There are other advertising networks that will work with CBD businesses, so do your research. You should still be able to participate in display advertising and other PPC advertising once you stay within the network guidelines.
5. Email Marketing
Email marketing is a great way to keep in touch with your customers and build relationships over time. You can send out updates about new products, special offers, or helpful blog posts. You can also segment your list so that you’re only sending relevant information to those who are interested.
Make sure to get people’s permission before adding them to your list, and always give them the option to unsubscribe. Be sure to comply with all anti-spam laws in your country or region.
How to Advertise CBD Online
Knowing the regulations in your region will be critical for advertising CBD online. The laws are constantly changing, so it’s important to stay up-to-date. You should also have a clear understanding of your target market and what platforms they’re using.
When advertising your CBD brand, make sure to promote the health benefits of CBD without selling it as a cure-all. Don’t make any medical claims that can be held up to scrutiny. Instead, use customer testimonials and other user-generated content to promote your brand.
Once you know the rules, you can start creating engaging content that will help you reach a larger audience. Be sure to use strong calls-to-action and track your results so that you can continue to improve your campaign over time.
Can a CBD Marketing Agency Help?
If you don’t have the time or resources to handle your CBD marketing in-house, consider working with a CBD marketing agency. A good agency will have experience with the ever-changing regulations and be up-to-date on the latest trends. They can also help create content, manage paid advertising campaigns, and track results.
CBD Marketing Services from Forge Digital Marketing
At Forge Digital Marketing, we offer a wide range of CBD marketing services to help you reach your target audience. Our team has years of experience in the industry and knows how to compliantly promote your brand. We can help with everything from SEO to email marketing to social media management.
We know what it takes to market your CBD business in this ever-evolving climate as we already rank for a large number of CBD keywords and can help you to do the same.
Check out our services here and get in touch with us today to craft your CBD SEO strategy online.