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eCommerce, Website Design & Development

Did you know that over 600,000 businesses are founded in the United States each year? Not all of these go on to become successful companies, though, and it’s essential to understand the key factors that influence your longevity. One of the most important is your website conversion rate, which details how likely your site visitors are to convert into customers.

This is a key component of website design that you should not overlook, and conversion rate optimization is an essential responsibility you must handle as an entrepreneur.

Let’s explore everything you need to know about how to quickly increase it.

Streamline Your Landing Pages

As you might guess, it’s essential to remove all clutter from your landing pages. Your visitors should be able to see what you’re offering and how it can benefit them within seconds of arriving on your page.

Too much text, images, or videos can overwhelm potential customers and lead them to leave without taking action. To determine whether your landing pages have an effective design, ask yourself the following questions:

  • Is my value proposition clear?
  • Are my CTA buttons visible and easy to find?
  • Is there too much information on the page?
  • Can visitors easily navigate to other parts of my website?

If you’re not sure whether your landing pages are up to par, consider conducting user testing.

This involves showing your page to potential customers and asking for their feedback. This can help you identify design flaws that are causing potential customers to leave without converting.

This can also go a long way when it comes to helping you reduce your bounce rate. This is a metric that Google uses to determine if a website is high-quality. As the name suggests, it refers to a scenario where people immediately leave a website after visiting it, thus “bouncing” off of it.

Strengthen Your Call to Action (CTA)

Your CTA is one of the most important elements of your website, so it’s essential to configure it properly. Ideally, your CTA should be clear, concise, and offer a strong incentive for customers to take action. Here are a few tips for crafting an effective CTA:

  • Use persuasive language that urges visitors to take action
  • Keep your CTA short and to the point — no more than a few words
  • Use a CTA button rather than a text link
  • Place your CTA in a prominent location on your website

Make sure to test different CTAs on your website to see which ones are most effective. Try changing the color, location, and wording of your CTA to see if it has an impact on your conversion rate.

Offer Discounts or Coupons

Discounts and coupons can be a powerful motivator for customers to convert.

If you’re not currently offering any type of discount, consider doing so as a way to increase your conversion rate. Just make sure that your discounts are well-targeted and relevant to your potential customers.

There are a few different ways to offer discounts on your website:

  • Use pop-ups or banner ads to advertise your discounts
  • Include a coupon code in your email marketing campaigns
  • Promote your discounts on social media

If you decide to offer discounts, make sure to track how they impact your conversion rate. This will help you determine whether they’re a worthwhile investment for your business.

Make It Easy For Visitors to Contact You

If potential customers can’t easily contact you, they’re likely to give up and look elsewhere. Make sure that your contact information is prominently displayed on your website, and consider adding a live chat feature to make it even easier for visitors to get in touch.

It’s also important to respond promptly to any inquiries that you receive. If visitors have to wait days or even weeks for a response, they’re unlikely to convert.

Provide a Money-Back Guarantee

Money-back guarantees can be a great way to increase your conversion rate. They remove the risk for customers and give them the peace of mind they need to make a purchase. If you don’t currently offer a money-back guarantee, consider doing so in one of the following ways to increase conversions:

  • Offer a full refund within a certain time period (e.g., 30 days)
  • Offer a partial refund (e.g., 50% of the purchase price)-
  • Offer a store credit rather than a refund

Whichever option you choose, make sure that your money-back guarantee is prominently displayed on your website. This will give potential customers the reassurance they need to convert.

Test Different Versions of Your Landing Page

You can never be sure which version of your landing page is going to be most effective. The only way to know for sure is to test different versions and see how they perform.

A/B testing is a great way to compare different versions of your landing page and see which one converts at a higher rate. Consider the following when designing your landing page:

  • The headline
  • The copy
  • The images
  • The CTA
  • The layout

Try testing one element at a time so that you can isolate the impact that it has on your conversion rate. Once you’ve found a winning combination, you can be confident that you’re driving more conversions.

Improving Your Website Conversion Rate Is Easier Than You Might Think

Although the process can seem intimidating at first, it’s much more straightforward than most people expect. As long as you keep the above information in mind about how to optimize your website conversion rate, you shouldn’t encounter issues in the future.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

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Creative, eCommerce

Entrepreneurs in the United States start over 600,000 businesses each year. Many of these individuals choose to found eCommerce companies due to the low overhead associated with running an online store.

If you want to hit your target metrics when selling products, it’s essential that you emphasize product photography. We’ve created a brief guide full of product photography ideas that you can capitalize on for your business.

Let’s get started.

Lifestyle Shots

This is one of the most important types of photos that you can take for your products. Lifestyle shots show potential customers how your product would be used in their everyday lives.

These photos should be taken in natural lighting and feature models using your product in a natural way. For example, if you sell coffee mugs, you might want to show someone enjoying a cup of coffee while relaxing at home or working in the office.

Group Product Shots

Group product shots are a great way to show off multiple products at once. This type of photo is perfect for businesses that sell sets or collections of items. For example, if you sell a set of skincare products, you could take a photo of all the products arranged together.

Detail Shots

Detail shots are designed to show off the features of your product. These photos should be taken with a macro lens to get close-up shots of your product.

For instance, you might want to take a detailed shot of the gemstones or metalwork if you sell jewelry. This type of photo is great for showing off the craftsmanship of your product.

In some cases, this type of product photo could also mean the difference between whether or not someone makes a purchase. Many people are apprehensive when purchasing something online from a particular brand for the first time, so they need as much detail as possible.

Product-in-Use

Product-in-use shots are another type of lifestyle shot that shows your product being used in a natural way. This type of photo is perfect for products that have multiple uses or can be used in different ways.

For example, if you sell a multi-purpose tool, you could take a photo of it being used for different tasks. Having website images of the different settings you can use your product in is essential when it comes to maximizing sales numbers.

Before and After

Before and after shots are great for products that have a transformative effect. These photos show your product in use before and after the transformation. A common example could involve taking a before and after photo of a model using a skincare product.

This type of photo is perfect for emphasizing the results of your product. It can also go a long way toward building brand trust.

Overhead Shots

Overhead shots are taken from above the product and are ideal when it comes to conveying the size and shape of your product. This type of photo is perfect for products that are difficult to photograph from a traditional angle.

An overhead shot can give potential customers a better idea of the size and scale of the product. this is great for business owners who sell particularly large products, such as furniture.

Step-by-Step

Step-by-step photos are perfect for products that require assembly or have multiple parts. These photos are great for complex products that might be difficult to understand from a traditional photo. If you sell exercise equipment, you could take a series of photos showing someone putting it together and using it.

Packaging Shots

Product packaging shots are designed to show off your product in its packaging. As you might guess, this is great for businesses that sell products that come in special packaging.

If you sell a luxury item, you might want to take a photo of the product in its box or case. This type of photo is perfect for showing off the attention to detail that went into packaging your product. This will help ensure your audience knows exactly what they will get when they receive your product.

What Other Tips Should I Know?

There are a few other factors to keep in mind when taking product photos.

Lighting is an important factor in taking good product photos. Natural light is always the best option, but you can also use artificial lighting if necessary. Make sure the light is evenly distributed and not too harsh. You don’t want any shadows or glare in your photos.

The background of your photo is also important. A plain white background is always a good option, but you can also use other colors or patterns if they complement your product. Just make sure the background doesn’t distract from the product itself.

When taking close-up shots, make sure the focus is on the product and not the background. You want potential customers to be able to see the details of your product, so the photo should be clear and in focus.

Finally, don’t be afraid to experiment with different angles and perspectives. The best way to find the right shot is to take lots of photos and see what works best. You might be surprised at the results you get from trying something new.

Even simple changes can go a long way towards achieving a better end result.

These Product Photography Ideas Could Be Game-Changing

Product photos are an essential part of any business, as they help potential customers understand your product and make a purchase decision. Be sure that you keep the above product photography ideas in mind so you can make the decision that is best for your business.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

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