About 80% of new leads never turn into paying customers. In fact, 96% of people who visit your website aren’t ready to start shopping.
Meanwhile, outbound leads cost nearly 40% more than inbound leads.
Without a robust inbound marketing strategy, you could struggle to generate leads and sales for your business. Don’t let your competitors take the lead this year. Instead, read on to discover how to develop an effective inbound strategy.
With these tips, you can generate more leads and sales before improving your ROI. Then, you can set your business up for long-term growth.
Get started with these eight essential marketing tips today!
1. Identify Your Audience
When comparing inbound vs. outbound marketing, it helps to look at things from the consumer’s point of view.
Outbound marketing tactics can feel intrusive. For example, cold calling consumers can interrupt their day. Print materials like billboards and flyers might not appear when consumers are in the mood to shop, either.
On the other hand, inbound marketing brings customers to you. With inbound strategies, you can offer consumers the information they want and need. They might feel more inclined to convert into a sale if they recognize you have what they’re looking for.
To appeal to your ideal customers, you first need to identify who they are.
Take the time to gather audience research. Pinpoint your niche audience based on:
- Household income
- Buying behaviors
- Paint points
- Marital status
If you’re targeting consumers in multiple groups, create buyer personas. Think of each persona as a real person. How would they find your business online?
Start gathering keyword research for each audience group. Find search terms that are longer and more precise. Then, you can use your keyword research to create content your customers want to find.
Once you’ve gathered audience and keyword research, you can personalize your marketing strategy. Personalization will help you connect with your audience. You can empathize with their experiences before drawing them to your business.
2. Outline Your Goals
If you want to make the most of your inbound marketing strategy, take the time to outline specific goals. Go a step further by setting SMART goals.
Set goals that you can measure. Think about the results you want to obtain and how you want to obtain them. Then, set a deadline for each goal.
Make sure your SMART marketing goals also align with your overall business goals.
As you develop each goal, have a key performance indicator in mind. You can track followers, subscribers, sales, traffic, and other metrics.
Break your smaller goals into smaller benchmarks and establish deadlines. If you’re not meeting your deadlines, reevaluate your goals.
Outlining your goals can help you determine how to accomplish each one. Then, you can set yourself up for success moving forward.
3. Update Your Website
Your website will operate as the foundation for future marketing campaigns. For example, you can direct-email subscribers to your site through a newsletter. You can use digital ads to generate traffic to your site, too.
Then, you can use your website to begin generating leads and sales.
Sometimes, your company website is the first time people interact with your brand. Update your website to create a solid first impression.
First, make sure your website is fast, secure, and mobile-ready. Maintain brand consistency across each page, too.
Then, follow Google’s Core Web Vitals to ensure your site is user-friendly as well.
Consider working with an inbound marketing agency. They can update your website to help you generate more leads this year.
4. Start Creating Content
Once you’ve updated your website, give visitors a reason to return. For example, you can start updating your content creation strategy. Use your keyword research to create posts your customers want to read.
Try to answer their questions to demonstrate your experience and expertise. Content creation can help prove your credibility. Consumers might have an easier time trusting your brand if they recognize your expertise.
Generating brand trust could help you gain more leads and sales.
5. Use Search Marketing
Once you start creating content, make sure it’s optimized for search engines. Search engine optimization (SEO) will improve your rankings on Google. Higher rankings can help you generate website traffic and leads.
It can also set you apart from competitors in your industry.
SEO is a cost-effective, organic inbound marketing strategy. Consider using pay-per-click (PPC) advertising, too. You can create digital ads that will appear on search engines and social media platforms.
Use remarketing ads to appear in front of previous website visitors as well.
Nearly 70% of online experiences start with a search engine. With search engine marketing, you can expand your reach online.
6. Stay Social
Share your content with a broader audience. Consider adding social media marketing to your inbound strategy. You can use social media to engage your audience in real-time.
Share your latest blog posts or create interactive content like polls and quizzes. You can also host contests to generate leads and followers.
Try working with an influencer this year, too. You can leverage their existing audience of followers to grow your following. Leveraging an influencer’s brand trust could also help more people trust your brand.
7. Email Often
Email marketing can help you remain top-of-mind with customers. First, add a newsletter subscription form to your website. Consider using a lead magnet like a coupon or eBook to generate subscriptions.
Then, use email automation to send out emails throughout the year. You can send coupons or your latest blog posts to generate return traffic.
8. Recruit an Expert
You don’t have to use these tips alone. Consider hiring an inbound marketing agency this year. An experienced marketing agency will help you expand your reach online.
You can leverage their experience and expertise to make a more effective marketing campaign.
Set for Success: Effective Inbound Marketing Campaigns
Ready to set your business up for success? Use these tips when creating your inbound marketing strategy for the year. With these tips, you can expand your reach and generate more business.
Eager to start marketing with help from an experienced team? We’re here for you. Contact us today to get started.