There are over 32 million businesses in the United States. With numbers like this, there are likely a few businesses near you that are in your industry. These are your competitors, and their success means your failure.
This is why marketing is so important. The world of advertising is a battle for attention. But lately, attention has been shifting online, and online advertising makes more revenue than in-person advertising.
One of the most important types of digital marketing in the 2020s is website optimization. When you optimize your website, you bring in more customers and make your current customers happier.
But how exactly do you get your website optimized?
This article will walk you through some tips for website optimization.
1. Incorporate Videos
One of the best website optimization tools out there is video. We live in a digital culture, and if you want people to stick around on your site, you’re going to need to give people something to look at.
The longer people stick around on your website, the higher your SEO rankings are going to be. A high bounce rate means lower SEO and more dissatisfied customers.
Hire a great videographer to film you several types of video content. Create a background video for your home page, welcoming people to your business. Put videos on your product pages to better demonstrate to people what your products do.
If you care about SEO website optimization, you need to start adding videos to your website.
2. Use Social Media Influencers
Influencer marketing is one of the smartest ways to get people on your site in the 2020s. Major are no longer the all-encompassing pop-cultural figures that they once were. The internet has given rise to minor celebrities that cater to individual tastes.
It’s always better to shoot for a specific audience than to come across as generic. If you can figure out which social media influencers your customers love, you can pay these influencers to make advertisements for you. These influencers will use their own personal style to bring people in.
Once you have these influencer testimonials, you can put them on your website. This will make your website seem like a place where things are really happening, encouraging customers to stick around.
3. Improve Navigation
Even if people do make it to your site, no one is going to stick around if they can’t navigate the website properly. If people can’t find the information they need fast, they’re going to go somewhere else. This is the peril of doing business in such a saturated world.
If your site has a blog, you should have a feature that recommends them similar blog posts. If you have a products page, you need to make sure every single one of your products and services is on this page. Don’t send people on a wild hunt.
Make sure that your “contact us” page is extremely easy to find. You want to funnel people through to making a connection with you. This is especially true if you’re not an eCommerce store, and you need to convert to a phone interaction to get the sale.
4. Keep Your Website Fast
In the 2020s, slow, buggy websites put people off. They remind people of the early days of the internet when scams and viruses were rampant.
Don’t put people off by the way that your website runs. Hire yourself a great website design company that can make sure all of your load times are fast.
5. Update Constantly
Put a system in place where you constantly update your website design. Trends move fast in the twenty-first century, and if you don’t make it a specific goal of yours to stay on top of this, your whole system could come tumbling down. A style that was popular and hip today might just become pasé tomorrow.
Read content that lets you know what the most popular design trends in the twenty-first century are. You shouldn’t completely revamp your site based on popular trends, but you should adjust certain cosmetic features.
It would help if you could develop an eye for which trends are the next big thing that will stick around.
6. Design A Mobile Version
If you don’t specifically design a mobile version of your website, you’re going to alienate a significant portion of your potential customers.
If someone winds up on your website on their phone, they will land on your website. However, if you don’t optimize for mobile, they’ll have to navigate through a page that’s much too large for their screen. People don’t have time to write down the name of your site and remember it later — instead, if this happens, they’ll likely just find a site that suits them better.
You avoid this problem if you design a wonderful mobile version of your site.
7. Focus On Vocal SEO
More and more people are searching for products and services without ever touching a keyboard. The increase in reliability of voice searches means more people than ever are going to speak instead of type when finding your site.
This impacts your SEO keywords.
No, search engines don’t use a different algorithm for voice searches than for typed searches. However, people speak differently than they write. Keywords that come out of people’s mouths are going to be longer, more casual, might contain some grammatical mistypes, and might even repeat a few words.
Design your SEO specifically to attract people who are using voice search, and you’ll see your website become more optimized.
Website Optimization Is Important
If you want your business to succeed in the twenty-first century, you’re going to need to focus on website optimization. However, website optimization isn’t always easy to understand. Work videos into your site, use social media influencers, make sure that navigation is easy and pages load fast, and stay updated to current trends like mobile optimization and vocal SEO, and you’re far more likely to do well.
For more information on website optimization and digital marketing, contact us today.