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Marijuana is a four-leaf clover. One dozen states have legalized marijuana. More than 320,000 Americans are employed in the marijuana business. Cannabis companies can expect to turn a profit. But they can also expect fierce competition, especially as marijuana becomes legalized in other states. If you want your cannabis company to succeed, you have to know about cannabis marketing. What kinds of marketing can you perform on the internet? How can you use text and visuals to promote your company? Can you run a local marketing campaign? Answer these questions and you can become a lucky marijuana entrepreneur in no time. Here is your quick guide.

SEO for Cannabis Companies

SEO for Cannabis Companies is a trending way to obtain new viewers, traffic and revenue for THC based consumer goods products. Search engine optimization (SEO) is a type of marketing that relies on search engine ranking algorithms. When someone types in keywords, the algorithm produces a list of websites based on several factors. The keywords themselves, quality of content, and visuals are three critical factors in SEO. You should create a website that contains many keywords that people use. Put them into sentences so the words seem natural. For every 500 words you write, try to include at least two keywords.

Write content that people want to read. You can write blog posts informing people about the latest cannabis products. Listicles and tutorials tend to rank highly as they help internet users perform tasks at home. You should put a photo at the top of every post you write. But the photo needs to be high-quality, clear, and relevant to your content. You can also use infographics and animations to illustrate a point in your post.

You may have heard of paid SEO. You can pay money in order to run ads or get advantages in the algorithm system. But this is tricky for marijuana companies because many websites have restrictions on drug-related content. SEO can be hard to wrap your head around. Read an SEO guide for complete beginners before you start to market yourself using SEO techniques.

Instagram and Visual Marketing

Visual types of marketing work well with marijuana marketing. You can show off the cannabis you sell and use visuals to illustrate how a person should consume your products. Instagram is the leading visual marketing platform on the internet. 40% of Americans use the platform, including 71% of young adults. You can connect easily with people interested in cannabis consumption.

The key is to produce great visuals. You should not repost stock photos or images that are not reflective of your business. You can hire a professional photographer, or you can take photos yourself. Try taking a range of images. Showing off your products is important. But you should take photos of your employees and locations. You can establish yourself as an industry leader by sharing information about the industry. This includes sharing the posts of other marijuana companies.

Follow other companies’ accounts and share their work when they do not impede your sales operations. Instagram is visual-heavy, but it is not only about visuals. You need to write descriptions and titles that convey information about your products. You can also use hashtags to organize your posts and attract users to your page.

Video Marketing

Video marketing is similar to visual marketing. The advantage is that you can narrativize better inside of videos. You can explain complicated concepts and build your brand on a more nuanced level. Video marketing is best done on YouTube. You can use a website like Vimeo and you can post your videos onto your own website. But YouTube has the most users of any video platform, so you can cast your net wide.

As with Instagram marketing, you can create many kinds of videos. You can make ads advertising your products. You can also release video guides about complicated concepts. Many people go on YouTube for entertainment, not to watch ads. You should try to make your videos as entertaining as possible, using humor when it is appropriate. The YouTube search algorithm functions similarly to the Google algorithm. You should put keywords that people use in your titles and descriptions. Make sure to attach a link to your website at the end of your videos and in your description.

Local Marketing

Modern marketing is not just digital marketing. You can draw people to your business through word-of-mouth and local efforts as well. You may be able to put up posters in buildings near your business. Get the permission of the owners to do this. You can use similar visuals in your posters that you use on Instagram, but have some text that describes what you do. See if you can sponsor an event or rally nearby. Put your company name on some free products and hand them out to attendees. Items like pens are cheap to produce and distribute, and customers will be reminded of your company when they use them.

Local marketing can be tricky because of the stigma against using and selling cannabis. Be careful with who you market to. You can target your marketing to young adults by marketing near places like bars. You can avoid local opposition by running a local SEO campaign. You can target keywords that include “near me” and your geographic location. When people in the location look for you, your company will come up and you can cater to them.

The Best Marketing Strategies for Cannabis Companies

Cannabis companies can reach out to people in many ways. SEO strategies rely on search engine algorithms to drive sales. Visual marketing can catch someone’s eye. Video marketing lets you create detailed guides and advertisements. Make sure you include calls to action with website links. Local marketing campaigns can be successful, especially if you hand out free products. Try to run a local SEO campaign so you can target potential customers instead of the general public.

You don’t have to corner the market by yourself. Forge Digital Marketing helps marijuana companies in the Naperville area. Contact us today.

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Marketing, SEO

About 72% of marketing chiefs now say that the importance of marketing has increased in the last year. It’s no wonder global advertising revenue is forecasted to hit a record 2021 billion in 2021. That figure will grow even more in 2022.

Effective marketing can help you connect better with consumers, keeping you ahead in an increasingly competitive marketplace. But with the marketing world so dynamic and always changing, many business owners find it challenging to keep up.

One way to stay on top of marketing in your company is to partner with a top marketing agency. Many businesses already do so, with 54% of today’s companies using third-party agencies to connect with customers.

But before you hire a marketing company, it helps to know what such a company can do for you. In this blog, we highlight eight key areas a marketing agency can help you in. 

Let’s delve right in.


Your brand identity is vital to your business. It serves as a unique representation of your business and can help strengthen your relationship with customers. A strong brand identity can help make you more competitive.

Your marketing agency works with you to determine which marketing strategies can best represent your vision and brand identity across different marketing channels. They help you create an individualized brand voice, as well as a perfectly designed logo and unique graphics for your company site. 

Ultimately, your branding agency helps you forge a brand identity that stands out in the marketplace. They also help ensure that your branding stays clear and consistent across all your marketing channels.

Content and Copywriting

One of the top 2022 digital marketing trends will be the focus on high-quality content. That’s why you need to review your current content marketing strategy to check whether it’s up to snuff. 

Marketing companies are experts when it comes to creating content that engages with audiences. They can help ensure that your content boosts your business’ position as a thought leader within your industry.

The right marketing agency will have seasoned wordsmiths that help create top-quality copies for your company blog. Such content helps give your company a unique and powerful brand voice. Whether it’s emails, landing pages, web pages, newsletters, or press releases, you can count on your marketing agency to come up with content that communicates effectively with your audience. 

Search Engine Optimization (SEO)

Having a wealth of top-quality content does you no good if the content is not visible online. That’s why SEO is an indispensable part of any successful digital marketing campaign. SEO helps ensure that your website, content, and offerings show up quickly in SERPs.

A marketing agency has the SEO experts you need to carefully audit your website and content. These experts implement effective strategies to optimize your site. In doing so, your content gets to rank higher in major SERPs, which in turn drives organic traffic to your company website. 

Website Design

Your website’s design plays a massive role in how users view you. About 94% of visitors will form their impression of your overall website based on its design alone. When you hire a marketing agency, their web developers will get to work bringing its current design to the next level, so it serves your company well.

Some of the web design services that you can expect from your marketing agency include:

  • Graphic design
  • HTML coding 
  • Web interface development (UI)
  • SEO

With superior web design, you can reduce bounce rates and enhance click-through rates.

Social Media

A top marketing company will also provide social media marketing services. The vast majority of internet users are active on social media platforms, with billions visiting these sites every day. A solid social media marketing strategy can help you connect with these users.

The marketing agency you hire will most likely provide professionals who can effectively get your business’s social channels up and working. They will help you curate top-notch content and media that keep users highly engaged on your social platforms.  They can also help ensure that you have a knowledgeable person to manage your social media platforms at all times. 

PPC Marketing

Pay-per-click advertising is among the most effective tools you can use to advertise your company’s products or services. This concept involves paying publishers whenever a user clicks on your advertisement link.

Your marketing agency can provide a professional who’s an expert in PPC to help create top-grade ads on search engines and social networks. They can help identify which channels are the most cost-effective and productive for your PPC campaign.

Email Marketing

The benefits of email marketing are many, including the fact that it has one of the highest ROIs in the world of marketing. A robust email marketing strategy can help you boost your sales tremendously. 

Let a professional marketing agency take over your email marketing efforts. They can help design your messages to ensure that you’re engaging well with every sector of your audience. Among the email marketing services you can expect from the agency include:

  • The creation of email blast
  • Email automation
  • Newsletters
  • A/B testing 

A marketing agency adds a professional touch to your email marketing, helping optimize its unquestionable power.

Take Your Marketing to the Next Level With a Marketing Agency

One of the most powerful marketing tips available to businesses is to work with a marketing agency. These agencies use their expertise, experience, and resources to create a marketing campaign that delivers tremendous results. With their support, you can be sure to meet and exceed all your marketing goals.

Are you interested in elevating your marketing campaign? Contact us today and learn how we can help.