Are you looking for ways to provide an uptick on your marketing tactics in 2022? Do you wonder whether your eCommerce website is currently getting the exposure that you’re paying for? If so, then you need to learn all about the most effective eCommerce marketing tactics.
Doing so can help you get more skin in the game. You’ll be there at every phase of the customer journey to help them solve their biggest pain points. It can help you see the highest sales conversions you’ve ever witnessed!
See below for an in-depth guide on the most effective eCommerce tips that you should use in 2022.
1. Prioritize Email Marketing
Generally speaking, if an eCommerce company only has time to focus on email marketing or social media marketing, they’ll opt for the latter. They think that the trendiness of the latest social media platform is too enticing to pass up.
But here’s a question no one is asking: what if that social media platform disappears? What if, all of a sudden, that form of social media is shut down. You would lose all of your progress. You’d have spent all this time building a base of followers with nothing to show for it.
If you think that’s unrealistic, think again. That’s exactly what happened several years ago when the social media app known as “Vine” was shut down overnight. Thousands (if not millions) of social influencers lost everything. Their content, their followers, all of it.
Meanwhile, email marketing is thriving more than ever. With an effective email marketing strategy in place, your company can reach a wider audience, boost repeat sales, and measure all of your progress with key analytic tools.
Many successful eCommerce businesses use email marketing as a way to nurture their leads. Whether they’re considering buying from you for the first time or stocking up on your products, your email marketing for eCommerce can push them over the edge.
2. Create Sustainable Success With SEO
There’s often a huge misconception when it comes to search engine optimization (SEO). Most companies believe that its only purpose is to help you reach the top search results on Google.
While that’s certainly one reason for SEO, it isn’t the end goal. The end goal is to provide your eCommerce business with a sustainable form of passive marketing. This is one of the best ways for you to receive passive income, or as Dan Miller would say, “SWISS dollars” (stands for “Sales While I Sleep Soundly”).
For example, let’s say that a person types “how to lose weight” into Google. He then comes across an article on “5 effective ways to lose weight fast”. The article is on an eCommerce website that sells workout equipment, workout programs, and so on.
The eCommerce website can use that article (and others like it) to direct their readers towards the products and services that can help solve their biggest pain points.
As you roll into the year 2022, make sure you’re prioritizing SEO. You can team up with a trusted eCommerce marketing agency to start building your search engine optimization. But remember, SEO is a marathon, not a sprint. it may take 4 to 6 months to see results, but the sustainability makes it worth the wait!
3. Increase Video Content
Imagine if someone were to set two identical smartphones in front of you. One phone has a still image of a product and its selling points on it, while the other phone has a video advertising the same product and why you should purchase it. Which one is going to grab your attention?
The video content, of course! Customers always gravitate towards video content. Even those that enjoy reading blog posts, articles, and case studies would rather watch a video on it.
Heading into 2022, assess your content. What forms of content can you turn into a video? How can creating a series of how-to videos assist your brand?
Video content makes your eCommerce website more attractive and personable. It will help your clients retain the information you share and generate more action.
4. Use Analytics to Drive Conversions
What if you could make an educated prediction on how well a piece of content would convert before you posted it? What if you could alter the course of your content based on customer activity?
Both of these things are possible with website analytics. You can get a firm understanding of what’s working and what’s not, then alter your eCommerce marketing strategy to produce better results.
The best part? You don’t have to do it alone. Here at Forge Digital Marketing, we can help you understand your analytics and respond to the information it’s giving your brand.
5. Provide Insight for Your Customers
As author John Meese points out in his book Survive and Thrive, we are no longer in the age of information; we’re now in the age of insight.
Customers don’t just want a collection of statistics anymore. They want that information analyzed and presented to them in a way that helps them understand.
Gear your eCommerce marketing towards providing insight into your content. What is going on in your industry? How do your products solve that problem? How will your products help customers make see better results?
Use These Ecommerce Marketing Tips to Your Advantage in 2022
Now that you have seen an in-depth guide on how to create an effective eCommerce marketing strategy for 2022, be sure to use this information wisely.
Take the time to read this article for even more information on how you can improve your SEO with video marketing. Reach out to us right away and build a stronger eCommerce business through effective marketing tactics.
Facebook is the world’s most popular social media platform, with about 2.91 billion monthly active users as of October 2021.
However, Facebook is more than just a platform for posting pictures and talking to friends. It’s also a hotbed of business activity and an excellent platform to market your goods and services, thanks to Facebook advertising.
Lead generation is imperative to any business’s growth and success. In today’s world, digital ad generation techniques easily trounce over conventional lead generation strategies. Facebook lead generation campaigns, for instance, allow businesses to find potential customers and collect information on them.
Facebook leads are among the most valuable leads in any business niche. That’s because Facebook helps find people who are actually interested in your products using algorithms and data analytics. If you’re new to Facebook Lead Ads, creating a Facebook lead generation campaign might seem a bit daunting.
Today, we’ll be showing you how to create a lead generation campaign on Facebook.
Start With a Rough Draft
The first step in creating your lead generation campaign is drafting it out. To make your draft, first head over to your Facebook ads manager page and click on “create.” Create a snappy name for your lead generation campaign and pick lead generation on the “campaign objective” dropdown list.
The next few steps are a bit more serious. That’s because you’ll have to:
Create a Budget
The more you spend on your campaign, the better results you’re likely to see. However, it’s advisable to tread softly while familiarizing with Facebook Lead Ads. Consider setting a budget of about $5 to $10 every day, for starters.
Name Your Ad Set
The Ad set is where you define your target audience. When naming your set, pick a name that’s reflective of your target audience. Also, select your business page to sync with your lead ad campaign.
Lastly, top it off with an ad name and save the draft.
Choose When You Want Your Ads to Run
With your draft in place, the next step is to create a schedule for your ads. To do so, click on your ad set name, and scroll down to the ad settings window. Find “Budget & Schedule” and choose a period over which you want your ads to run.
Define Your Target Audience
To define your target audience, you first have to pick a geographic area. You can pick a whole country, state, city, or even a specific location. Apart from location, you can choose to target your audience in terms of age, gender, and even language.
With that out of the way, you can now define your target audience more intricately. You can choose aspects like demographics, interests, and behavior to narrow down your target audience. Before doing so, make sure you have a firm idea of what your target audience is.
Remember, the more detailed you are, the more effective your lead generation campaign will be. Just be careful not to lock out any leads by “over-detailing” your target audience.
Check Your Placements and Delivery
After defining your target audience, you now have to check your placements, optimization, and delivery. If you’re completely new to Facebook Lead Ads, you might want to leave this part on their default setting. The default settings will do just fine for now.
With default settings, lead ads will only be placed where they display. In terms of delivery and optimization, Facebook charges your campaign per impression using PPI. That means it charges you for every time it displays your ad.
Create Your Ad
The fifth step is where you have to roll up your sleeves and get to serious work. On your Ad manager page, click on your ad name to start creating your ad.
It’s also important to decide whether you want to connect your Instagram to your business manager account. If you don’t, your ads will show up on prospects’ Instagram as sponsored ads. This is still okay, especially when starting out.
It’s highly recommended to hire a reputable Facebook ads agency for your ad setup. That’s because it’s a tad too complex for the average person. That said, for the ad, you can either choose to have a static image or a short video.
There are tons of tools that can help you create your Facebook ad within minutes. You can pick an ad template and proceed from there. Next, you’ll have to pick the right graphics for your ads.
You can download graphics online, hire a professional graphic designer or leave it to your ads agency. Remember, you want something that captures attention and resonates with your target audience.
Create an Appropriate Ad Copy
You need to follow up on your ad with an appropriate ad copy. Writing your ad copy entails filling in the headline, primary text, and ad copy. Make sure your headline is catchy and your call to action clear and convincing.
Design Your Lead Form
The lead form is the form your ad redirects users to. This lead form allows you to collect more information and follow up on your leads. To create your lead form, go to the “instant form” section and click “create lead form.”
To create your lead form, you’ll have to:
Write your intro: For the intro, you’ll need to create a headline and fill in an introductory paragraph. Make sure the introduction is brief but captures all the relevant information.
Create your form questions: Add form questions that help you get information from your prospects. You can ask for users’ names, contact information, and so on.
Create your thank you screen: A little gratitude is necessary for filing your form. Create a thank you screen to thank them for their time and effort in filling out your form.
Publish Your Lead Ad
At the bottom right of your screen, find and click the publish button to formalize your lead generation campaign.
Start Your Facebook Lead Generation Campaign Today
Now that you know how to set up your Facebook Lead Generation Campaign, the ball is in your court. It’s time to get started with your own campaign to gain valuable leads and grow your business. Take advantage of Facebook services to succeed in your business.
Contact us today if you need a tailor-made lead generation campaign for your business.