There are now over 3.5 billion active social media users worldwide. If you’re not using social media, you’re likely missing a chance to reach customers. They might not even realize your HVAC business exists.
Instead, use these seven tips to start marketing your business online. With a strong social media marketing strategy, you can generate more brand awareness this year. You can also nurture previous customers and leads.
Don’t let your HVAC business marketing strategy feel old or outdated. Instead, remain relevant.
Start reaching your customers online with these social media marketing tips today!
1. Research Customers
Before you start developing your social media marketing strategy, it’s important to gather research. Research will help you make informed decisions regarding your marketing strategy. Otherwise, you might create content that fails to appeal to your target audience.
First, determine who your customers are based on demographics and psychographics. Segment your audience into multiple buyer personas based on:
- Household income
- Marital status
- Pain points
- Buying behaviors
Customers who fall into different buyer personas might have different needs or pain points.
Research the keywords they use when searching for content online, too. You can use Keyword Planner and Google Trends to get started.
Then, look at the brands they already follow on social media. Which posts do they love most? Which hashtags do they follow?
You can use this information to develop the rest of your social media marketing strategy.
2. Create Educational Content
Once you understand what your customers are looking for online, you can start developing your content. Use your content to educate your target audience.
For example, what sounds indicate there’s a problem with their HVAC unit? What are the five signs they should call your HVAC business right away?
Think about the tips and tricks your customers often ask for in person. Then, create social media content based on those questions.
3. Diversify Your Posts
As you start creating content for your HVAC business, try diversifying your posts.
For example, you can take still images or create animations. Consider creating more video content this year, too.
Think about the social media platforms you’re using as well. For example, you might want to use Instagram Stories or start creating Snaps.
When you create a piece of content on one platform, cross-promote it on another. You can share your Snaps on Instagram or Stories on Snapchat.
Cross-promoting will help you market your HVAC company on multiple channels.
4. Go Live
As you start using social media for HVAC companies, consider going live.
Live videos will help you engage your target audience.
For example, you can create a live Q&A session to answer any questions your customers have. You can also go live while working on an HVAC unit. People can comment and ask questions while you make repairs.
Experiment with different live topics to determine which ones appeal to your audience most.
Once people begin commenting on your HVAC business marketing posts, comment back! Let your target audience know you’re listening.
Thank them for their kind words or answer their questions. Try to respond quickly. Quick responses will show customers you’re available to help.
They’ll appreciate your quick customer service and recognize they can rely on you in the future. You might have an easier time attracting and generating customers later.
5. Tape Testimonials
About 95% of customers read reviews before making a purchase. Another 93% read reviews to determine a local business’ quality.
In fact, about 91% of customers trust reviews as much as personal recommendations.
Use that to your advantage! Talk to your happy customers. Ask if they’re comfortable taping a video testimonial.
You can use customer reviews and testimonial videos to establish your credibility in the industry. Establishing your credibility can help people trust your HVAC business. You might have an easier time generating new leads and customers.
Video content is becoming more popular, too. Videos are fast to make and easy to consume.
Try requesting reviews when your customers rave about the service they received.
Ask them to post their reviews on your Google My Business listing as well. Generating fresh reviews throughout the year can benefit your search engine optimization (SEO). You can improve your search engine rankings to reach more customers online.
Make sure to keep taping testimonial videos throughout the year. If your reviews are a few years old, people might not trust them.
Instead, keep it fresh!
6. Work With Influencers
You don’t have to develop your HVAC business marketing strategy alone. Instead, consider working with influencers.
Social media influencers already have a strong audience online. You can leverage that audience to expand your own reach. You could develop brand awareness, recognition, and trust.
Ask an influencer to promote your HVAC company.
Otherwise, consider partnering with other local businesses. You can support one another to reach a broader target audience.
You can also work with an experienced social media marketing agency to get started.
7. Analyze and Optimize
As you start using these social media marketing tips, make sure to review the data from your posts.
First, look at when you’re posting. What days and times throughout the week generate the most engagement? Adjust your post schedule based on those times.
Consider using a social media marketing platform to automate when you post content. Establishing a schedule will help you remain organized.
Don’t feel limited to the posts you queue ahead of time, though. Post at random throughout the day as well.
Continue reviewing your data to recognize new opportunities. Don’t forget to track the latest social media marketing trends as well. Following the latest trends will help you remain relevant.
Staying Social: 7 Tips for Effective HVAC Business Social Media Marketing
Developing a social media marketing strategy for your HVAC business doesn’t have to feel stressful. Instead, give these seven tips a try to get started. With these tips, you can spread the word about your HVAC company.
You can start attracting new customers while engaging your existing audience. With these tips, you can remain top of mind throughout the year.
Need help developing your HVAC business marketing strategy? We’re happy to lend a hand.
Contact us today to get started.