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HVAC Marketing

There are now over 3.5 billion active social media users worldwide. If you’re not using social media, you’re likely missing a chance to reach customers. They might not even realize your HVAC business exists.

Instead, use these seven tips to start marketing your business online. With a strong social media marketing strategy, you can generate more brand awareness this year. You can also nurture previous customers and leads.

Don’t let your HVAC business marketing strategy feel old or outdated. Instead, remain relevant.

Start reaching your customers online with these social media marketing tips today!

1. Research Customers

Before you start developing your social media marketing strategy, it’s important to gather research. Research will help you make informed decisions regarding your marketing strategy. Otherwise, you might create content that fails to appeal to your target audience.

First, determine who your customers are based on demographics and psychographics. Segment your audience into multiple buyer personas based on:

  • Location
  • Gender
  • Age
  • Household income
  • Marital status
  • Language
  • Education
  • Pain points
  • Buying behaviors
  • Interests
  • Career

Customers who fall into different buyer personas might have different needs or pain points.

Research the keywords they use when searching for content online, too. You can use Keyword Planner and Google Trends to get started.

Then, look at the brands they already follow on social media. Which posts do they love most? Which hashtags do they follow?

You can use this information to develop the rest of your social media marketing strategy.

2. Create Educational Content

Once you understand what your customers are looking for online, you can start developing your content. Use your content to educate your target audience.

For example, what sounds indicate there’s a problem with their HVAC unit? What are the five signs they should call your HVAC business right away? 

Think about the tips and tricks your customers often ask for in person. Then, create social media content based on those questions.

3. Diversify Your Posts

As you start creating content for your HVAC business, try diversifying your posts.

For example, you can take still images or create animations. Consider creating more video content this year, too.

Think about the social media platforms you’re using as well. For example, you might want to use Instagram Stories or start creating Snaps. 

When you create a piece of content on one platform, cross-promote it on another. You can share your Snaps on Instagram or Stories on Snapchat.

Cross-promoting will help you market your HVAC company on multiple channels.

4. Go Live

As you start using social media for HVAC companies, consider going live.

Live videos will help you engage your target audience.

For example, you can create a live Q&A session to answer any questions your customers have. You can also go live while working on an HVAC unit. People can comment and ask questions while you make repairs.

Experiment with different live topics to determine which ones appeal to your audience most. 

Once people begin commenting on your HVAC business marketing posts, comment back! Let your target audience know you’re listening.

Thank them for their kind words or answer their questions. Try to respond quickly. Quick responses will show customers you’re available to help.

They’ll appreciate your quick customer service and recognize they can rely on you in the future. You might have an easier time attracting and generating customers later.

5. Tape Testimonials

About 95% of customers read reviews before making a purchase. Another 93% read reviews to determine a local business’ quality.

In fact, about 91% of customers trust reviews as much as personal recommendations.

Use that to your advantage! Talk to your happy customers. Ask if they’re comfortable taping a video testimonial.

You can use customer reviews and testimonial videos to establish your credibility in the industry. Establishing your credibility can help people trust your HVAC business. You might have an easier time generating new leads and customers.

Video content is becoming more popular, too. Videos are fast to make and easy to consume.

Try requesting reviews when your customers rave about the service they received.

Ask them to post their reviews on your Google My Business listing as well. Generating fresh reviews throughout the year can benefit your search engine optimization (SEO). You can improve your search engine rankings to reach more customers online. 

Make sure to keep taping testimonial videos throughout the year. If your reviews are a few years old, people might not trust them.

Instead, keep it fresh!

6. Work With Influencers

You don’t have to develop your HVAC business marketing strategy alone. Instead, consider working with influencers. 

Social media influencers already have a strong audience online. You can leverage that audience to expand your own reach. You could develop brand awareness, recognition, and trust.

Ask an influencer to promote your HVAC company.

Otherwise, consider partnering with other local businesses. You can support one another to reach a broader target audience. 

You can also work with an experienced social media marketing agency to get started.

7. Analyze and Optimize

As you start using these social media marketing tips, make sure to review the data from your posts.

First, look at when you’re posting. What days and times throughout the week generate the most engagement? Adjust your post schedule based on those times.

Consider using a social media marketing platform to automate when you post content. Establishing a schedule will help you remain organized.

Don’t feel limited to the posts you queue ahead of time, though. Post at random throughout the day as well.

Continue reviewing your data to recognize new opportunities. Don’t forget to track the latest social media marketing trends as well. Following the latest trends will help you remain relevant. 

Staying Social: 7 Tips for Effective HVAC Business Social Media Marketing

Developing a social media marketing strategy for your HVAC business doesn’t have to feel stressful. Instead, give these seven tips a try to get started. With these tips, you can spread the word about your HVAC company.

You can start attracting new customers while engaging your existing audience. With these tips, you can remain top of mind throughout the year.

Need help developing your HVAC business marketing strategy? We’re happy to lend a hand.

Contact us today to get started.

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SEO, Uncategorized, Video
In 2021, SEO is extremely important. Are you aware that less than one percent of people click through to the second page of a search engine result? This means that if you wind up on the second page of search engine results, you’re as good as gone from the internet. But what few people know is that video marketing can be used to boost SEO. If you focused on customized video creation, you need to start learning the relationship between video and SEO so you can make the most of your campaign. This article will walk you through everything you need to know about video SEO, so you can make sure you wind up on that crucial first page.

The Power of the Thumbnail

It doesn’t take long searching through Google to see that when a page has a video on it, the search engine result shows up with a video in the thumbnail. A person rocketing through the world of Google will immediately have their eye pulled to this visual thumbnail. It might even inspire them to click on it. As you can see, video can help out SEO without the video even being optimized to add value. However, as with all things, adding value can only help. Let’s say your video isn’t even on your website. You’ve created a video explaining how you package a certain product, and you put it on YouTube. A client looking for your product will come across the video and click on it because they like the thumbnail. They’ll watch your video, and realize that you generate quality content, which means you truly care about your customers. If you’ve put the link to your website in your bio, they’ll scroll down and find it, click on it, and land on your website. If your website has even more video content, they’re more likely to stick around longer. The longer they stick around, the better your SEO will do. As you can, see everything in the world of online marketing is connected. This is why it’s important to make sure that you’re generating value every step of the way. There’s a rumor going around in the marketing world as well that search engines results with thumbnails in them are prioritized. It might not be true, by why not put yourself in the way of success? Once the clients land on your site, you have the opportunity to turn them into long-time customers. Make use of our conversion rate optimization service to truly shine.

Optimize Your Captions

Every space for text on your website is a space for SEO content. Keywords are the key to any SEO strategy. If you’ve done your research (and hired a good SEO company), you’ll know which keywords you need to focus on. However, you can’t simply load your website up with whatever keyword comes to mind. Google will recognize this as spamming and punish you for it. You can’t blame them — if they didn’t do this, the top website in search results would simply be websites filled with the same word over and over. Instead, you have to bake your keywords into high-quality content. The most popular option for this is online blogs. Blogs allow a high volume of constantly updated text-based content. However, ironically enough, video content allows space for text-based content well. In the caption section.  Putting out a steady stream of video content doesn’t just create value for your audience, it also gives you an opportunity to load up your site with as many SEO keywords as possible. If you have a stream of video content in addition to your blogs, you’re far more likely to blow your customers out of the water when it comes to SEO keywords.

You Can Gain Backlinks

Backlinks are one of the most important parts of an SEO strategy — if you can make them work. They’re links that come from other websites, which drive traffic to your site. If you can create awesome content that people are going to become engaged with, you’re more likely to gain mentioned on other people’s blogs, news articles, and social media posts. Some of the best marketing these days doesn’t come from marketing campaigns themselves. Video content will also enhance your profile, so you can make use of influencer marketing to a greater degree. Of course, influencers work mainly for pay. However, it will help distinguish you from competitors if you’re also known as a site that creates great content. At the end of the day, all of these types of marketing can work together. High-quality viral content can gain you more backlinks, and gain you the attention of influencers. Making use of these influencers can, in turn, cause more people to get interested in you, and can cause even more backlinks to develop. As stated earlier, in the world of digital marketing, everything is related. You only need a little push to get the ball rolling that could generate you tons of business.

Video and SEO Are Closely Related

In the world of the internet, all types of marketing can help each other out. Though SEO is a more indirect type of marketing, you can leverage your other sorts of advertising to improve it. The relationship between video and SEO is a lot closer than it seems at first. Make sure that you rely on a good video thumbnail, optimize your captions and links, and deliver on your content, and you’re sure to improve your SEO. For more information, contact us today.
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