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Marketing, SEO

The U.S. Ecommerce market is expected to top $900 billion by the end of 2021, meaning more and more businesses are selling their goods online. Standing out amongst the noise is therefore crucial for many shops, especially during an era fraught with lock downs, social distancing and the new WFH revolution at hand.

In terms of differentiating yourself from your competition, Ecommerce search engine optimization is one of the best ways to do so. But how is Ecommerce search engine optimization different from regular SEO?

That’s what we’re here to look at today. Read on to find out more about Ecommerce SEO. 

What Is Ecommerce Search Engine Optimization?

Search engine optimization is the process of creating organic traffic to your websites from search engines like Google or Yahoo. It’s all about landing higher on people’s search engine results page (SERP) to get noticed better by potential customers looking for your products and services.

Most consumers won’t look past the first SERP (page 1) to find what they want. If they can’t see what they need, they’ll just choose another search engine keyword.

That’s why Ecommerce SEO is so crucial. The higher you rank in people’s searches, the more organic traffic you get. This means more traffic, which leads to more conversions and higher sales. 

How Is It Different From Regular SEO?

Search engine optimization is used in many different contexts. For example, a blog writer might use SEO to get more clicks and likes on their content.

For Ecommerce sites, their SEO will fundamentally be different from others because of their intent. You want to generate organic traffic to get people to buy your products. You want the search intent to match the keywords your website ranks for. So the purpose of ecommerce SEO is to go beyond obtaining traffic but researching keyword opportunities to align with consumer psychology. 

As such, there are a few unique ways SEO is used by Ecommerce businesses. Let’s break them down here:

Product-Focused

When ranking higher on search engines, you need to find keywords that people are constantly typing into Google. For your Ecommerce SEO, you need to find keywords that are focused on your products. 

This means finding those keywords and incorporating them into your homepage, descriptions, blog posts, and other copy. We take this a step further by keeping in mind optimizing meta data and schema data to further inform Google and other prominent search engines about the contents of your product pages. You have to target keywords crucial to your brand that are also high-ranking.

Identify Buyer Intent

When it comes to SEO, there are mainly four types of intent that a buyer exhibits: informational, navigational, commercial, and transactional.

The first one has customers looking for general information. The second type means a customer is looking for a specific service or brand. 

Commercial buyers are looking for a product but haven’t decided whether or not to buy it. Transactional buyers are looking to make a purchase here and now.

Transactional buyers are obviously the most valuable as an SEO target. By honing into keywords like “buy a camera” or “buy shirt,” you can find these buyers and increase your sales. It’s even more important to pay close attention to transactional aligned keywords in the age of Amazon where 1-2 results typically are owned by the ecommerce giant. Ask yourself, are you losing out to Amazon? If so, it’s time to get serious about your ecommerce marketing.
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Developing Ecommerce SEO Strategy

When developing your Ecommerce SEO strategy, start by tracing the amount of traffic your individual pages are getting. Which ones are getting the most traffic? Do you want a specific page to get more viewers?

SEO also isn’t a one-time ordeal. You’ll constantly have to search for keywords, tag them onto images, or add metadata.

Creating this workflow might be too much for you to handle, so calling on an Ecommerce SEO company is valuable here. You should also keep an eye on the competition to see what they’re up to in terms of SEO.

Leverage Ecommerce SEO Today

Boosting organic traffic on your site means higher conversions and greater sales. Use this Ecommerce search engine optimization guide to improve your overall sales today!

Looking for reliable Ecommerce SEO services? Contact us today and we’ll get you started on a solution right away!

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