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Influencer Marketing, Marketing

Before we get into all of the benefits of influencer marketing, check your phone. Go to Instagram and look at how many people you are following. How many of those are friends, and how many of those are influencers?

Chances are you likely follow a lot of social media celebrities and have been persuaded by them to buy something or check out a website before. It’s one of the most effective types of marketing online today. Now, keeping reading to learn how you can use this strategy yourself.

Word of Mouth Advertising

It’s said that word of mouth is the best form of marketing. Influencers are the ultimate way to advertise this way as they have established reputations across multiple different social media platforms. Influencers can do something as small as to drop the name of a product or service they like and prompt viewers to look into them.

Influencers know they have a reputation to uphold, so they chose every word they say carefully and don’t name favorite products or brands lightly (especially if they aren’t sponsored). This builds their credibility.

You Gain the Loyalty of The Influencer’s Community

Influencers are useful because they create a type of community on their different social media platforms. Their content is crafted for their followers, so you should partner with an influencer within the same niche. Beauty bloggers regularly test, review, and discuss products on camera.

The honest reviews and demonstrations encourage followers to flock to your brand. Additionally, they want to live a similar life as social media celebrities. Link up and offer promo codes or different discounts specific through their blog or site.

Join and Start New Trends at the Start

New trends are popping up left and right, seemingly out of nowhere. They do come from somewhere, and they are often carefully planned. Do you want to hop on the bandwagon?

Getting in contact with a social media influencer will help you stay up to date on trends and even start new ones. Sometimes it only takes posting one picture or video for a product or brand to go viral. You don’t have to go with big names or launch the next worldwide campaign.

Think about Microtrends. Microtrends are marketing strategies that cause a brief but impressive boom in popularity. Some hot microtrends from 2020 were whipped coffee, vegetable gardens, bread baking, Tik Tok, and happy hours via Zoom.

Boost Your SEO

Social media celebrities usually have multiple sites or blogs they use and link their content across all of them. You can promote what your business has to offer by providing links to your site. As your URL will be on multiple platforms, this will increase visibility and your site ranking.

Instagram has a feature that allows people to scroll through their feeds to click on pictures to learn more about retail items advertised in them. They can follow links to sites where those products can be bought. No captions needed.

It’s Cost-Effective

You may be worried that hiring an influencer will break your bank. However, you don’t have to shell out thousands per day for big names. Micro-influencers, those with between 1,000 and 100,000 followers, are great at promoting content as well.

As they have a smaller audience, they likely have a stronger bond with their fans. A micro-influencer in your niche can reach thousands and get new eyes using hashtags, getting reposted, and more.

The Benefits of Influencer Marketing and How to Utilize It

As you can see, the benefits of influencer marketing are plentiful. Social media influencers have the ability to sway followers toward trends and to buy products. If you’re not using this invaluable marketing strategy, start now.

You can contact us here to learn more about how to forge a relationship with an influencer and see your brand go viral.



Getting invested in a great digital marketing campaign requires a little background knowledge about the functions of digital marketing and how they work. There are a few terms in the digital marketing lexicon that often get mixed up or misunderstood. 

One of the common misunderstandings is the difference between SEM and SEO. We’re going to take a look at the differences between those two concepts in this article, giving you some insight into how you can conceptualize the different pieces of your marketing campaign. Hopefully, the information below can help you take the next step forward toward turning your online presence into improvements to your business.

Let’s get started:

What’s The Difference Between SEM and SEO?

It’s easy to mix these two concepts up because they’re both three-letter acronyms that start with “SE.” Additionally, they relate to a lot of the same pieces of the internet and work to achieve the same goal. 

If you’re not sure what these terms mean, SEM means “search engine marketing” and SEO means “search engine optimization.” 

Let’s take a look at both of these concepts in detail so you can get a better idea of what they are and how they’re different. 

The Basics of Search Engine Optimization

Search engine optimization is the process of tailoring your website to fit well into the set of preferences that Google sets forth for its search results. Google’s algorithm has a set of 200-plus factors that it uses to rank websites, and the purpose of SEO is to curate your site to rank highly and reflect those search factors. 

All of this is done to generate better rankings across all of your content on your site. It takes time, though, and the process can be painstaking. That said, organic SEO results stick around and solidify your place in those rankings for a long time to come. 

In other words, SEO is the long, unpaid process of creating a good name for yourself that draws business. 

The Basics of SEM

Search engine marketing, on the other hand, is paid. Platforms like Google and Facebook offer advertising options that give you the ability to market your business to thousands of people without having to generate search rankings or build a social media following. You can just invest a chunk of your ad budget, get advertisements placed on the feeds of thousands of people in your target demographic, and reap the rewards. 

That said, there’s a lot of research and planning that goes into creating the right ad. You also have to figure out who the most receptive audience will be and target them. 

So, both of these processes work toward building business for your website. SEO is free but takes time to generate. On the other hand, SEM is paid and takes almost no time at all. 

Want to Learn More about Digital Marketing?

Understanding the difference between SEM and SEO is just the first step toward having a working knowledge of how to market your business online. We’re here to help you understand those basics and even offer up our services if you feel like you need a little boost. 

Contact us to learn more about how working with a professional can take your marketing campaign where it needs to go.