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Marketing, Sales, SEO, Website Design & Development

7 Reasons You Need a Pro to Help Create Your Ecommerce Marketing Strategy

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August 27, 2020

- Category : Marketing, Sales, SEO, Website Design & Development

- Tags : 2022, agency, automation, beauty

Why reinvent the wheel? There’s no point! Get an agency on board to create and manage your e-commerce marketing strategy. There’s a whole bunch of reasons. One is that hiring e-commerce marketing professionals is a trend that never ends. Another is that you’ll make more money. We see that we’ve grabbed your attention by mentioning the dollar factor. Read on, as we zoom in on reasons why you need a pro, or a team of them, to slay that strategy for you.

1. It Saves You Money

Avoid a steep learning curve — and possible failure — by trying to handle all marketing responsibilities on your own. The benefits of outsourcing rather than trying to perform certain functions in-house are well known.  Aside from outsourcing to experts with a wealth of experience and in-depth knowledge, other benefits include:
  • a more flexible balance sheet, with outsourcing falling into the variable costs category
  • increased efficiency, as you leverage an outsourced provider’s cost structure and economies of scale
  • reduced labor costs, especially in the hiring and training departments
  • the ability to start new projects almost immediately since everyone at your chosen agency is already raring to go
  • the freedom to focus on your core business and devote most of your attention to operational priorities
  • reducing risk by acknowledging that an agency knows how to avoid risk in the area they specialize in
  • gaining a competitive edge over larger companies than yours in the marketplace

2. You Get Real SEO Expertise

At Forge Digital Marketing, we go beyond traditional SEO that focuses on keyword optimization to improve rankings in organic search results. With us, you get a full technical SEO service, or website audit. In other words, you benefit from the get-go from a code-level approach to optimize your website so that you achieve better ranking and greater visibility within organic searches. Tech SEO adapts your content, web design, and code structure so that search engines can crawl, find, and index your web pages. Other aspects of tech SEO we deal with include
  • meta content
  • page performance
  • structured data
  • device compatibility
  • digital accessibility
These aspects of technical SEO result in greater search engine visibility. Enhancing these aspects drives more organic traffic to your site. Aside from technical SEO, thought, your website content is the foundation of your e-commerce marketing strategy.

3. Keyword-Driven Content Works an E-Commerce Marketing Strategy

Building backlinks — links to your website from other websites — is part of any effective content marketing strategy. In other words, it is an inbound link. Search engines view backlinks as validation that your website content is both useful and credible. Your credibility grows and the number of backlinks increases. Building “white hat”, or legitimate backlinks is to produce high-quality content on a regular basis results in your pages ranking higher in organic search results. As the mantra goes, content is king, and so are keywords. Our agency uses the latest keyword research tools to discover what keywords will work best for your business.

4. You Can Be the Best Across All Devices

Some people erroneously think that their SEO ranking remains the same across all devices. Research has discovered that this is true for only 13% of websites. Added to that, more and more users are habitually using search functions in social media platforms such as Instagram, Twitter, and Pinterest. We use up-to-date market intel like that to give our clients the edge over their competitors. That’s another reason you should engage the pros to help you create and manage your e-commerce strategy. You instantly gain access to state-of-the-art techniques, tools, and resources. Using an agency to develop your e-commerce marketing strategy can give you the necessary boost to get ahead of your competitors because the newest techniques, tools, and resources are at your disposal. In essence, this is agile marketing in action.

5. You Get Content Management & SEO Copywriting

Content is written using keyword strategies designed to help that content rank better for targeted search queries. Your keyword strategy should also apply to page titles, meta descriptions, and header tags, for example. Forge Digital Marketing works out content recommendations that are custom made for you and perfectly aligned to your business goals. Our recommendations include input on
  • high-level messaging
  • a value proposition
  • social media integration.
  • publishing workflows and a schedule for you to stick to

6. You Get Marketing Experts

A lot of digital marketing agencies are hyped up on the digital side of things. But they often lack true marketing expertise. Forge Digital has well-grounded expertise in both. We have the kind of expertise you can rely on in areas as diverse asWe’ll also help you navigate your way through the benefits of incorporating geolocation and IP targeting into your advertising strategy. Because we are e-commerce marketing experts, we are not in the least fazed by setting up and managing paid ad campaigns. A killer PPC campaign needs a lot of thought and scrutiny — both in the planning and follow-up stages.

7. Tracking, Tracing and Regular Reports

Part of any excellent agency’s service to create an e-commerce marketing strategy for its clients is regular reporting and transparency. Forge Digital Marketing gives you a set of detailed and easy-to-understand reports every month. That way, you can track your progress, see if your KPIs are actually performing, and see what has improved and how the whole process is going. We will identify areas of CRO (conversion rate optimization) and other opportunities each month to consistently improve your approach. Read about what we have to say about SEO on our website!

Dare To Dazzle

Forge Digital Marketing is not just a bunch of geeks who know their way around all this technical stuff. We have in-depth marketing knowledge that informs the way we help you to stand out from the crowd and positively shine. Our track record with setting up an e-commerce marketing strategy for startups and SMEs is particularly good for that reason. Don’t be someone else’s guinea pig. Don’t be a hamster on a reinvented wheel. Make the most of everything your business stands for and produces. If you’re not sure what that is, come and talk to us at Forge Digital. 

You can contact us right here!
 

 

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Marketing

How to Sell Coffee: The Modern Marketer’s Guide

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August 27, 2020

- Category : Marketing

- Tags : 2022, agency, automation, beauty

Do you have a coffee business that’s making an online transformation? Do you want to learn how to sell coffee online using modern marketing? Do you want to learn how to create a digital marketing strategy that’ll bring the most customers in?

The US is a coffee-loving country, and it shows in our coffee consumption. About  64% of American adults drink a cup of coffee daily. Where there are many customers, there will be a lot of sales.

Selling coffee is a great way for coffee aficionados to share their love of it. You may want the same thing. However, with so many competitors in the market, it can be challenging to leave a mark. 

We will teach you the various steps you can take to boost sales for your coffee product. Keep reading to learn what you can do to boost brand awareness for your online coffee business.

1. Plan Your Content Marketing Strategy

We begin our content marketing guide by saying that you need a plan. Use the funnel model. It aims to help your visitors learn about, like, and trust you. Also, your goals are to engage visitors and build brand awareness.

As most funnels are, the first phase has a lot of possible approaches while the last step has the fewest.

For the first phase, you focus on giving low-risk or no-risk offers. This is where you provide information about everything coffee-related. For example, you offer resources or e-books. 

The middle phase is where visitors are past the step of looking for knowledge and are shopping for coffee sellers.  This is where you show them your edge over other online coffee stores. Here, you’ll offer FAQs, testimonials, trials, and more.

The final step is converting your visitors into customers. You’ve hooked them, and now it’s time to reel them in. Your calls to action in this stage will sound like “Call us now” or “Buy now.”

Following the funnel is the best and natural way of attracting visitors to your website. Be patient and try to generate as many leads as you can. In time, your leads will become conversions. 

2. Build a Blog

Learning how to sell coffee online can be as easy as making a post of your product and waiting for buyers. Unless your brand is already popular and reliable, you won’t find a lot of sales coming in. If you want to be a successful coffee supplier, you need to put in a bit more effort than that.

One of the best things to invest your time in is building a blog. Blogging is at the top of our list because it lets you optimize for SEO. SEO or search engine optimization is how you get your page to the top of the search engine results page. You can read more on SEO here.  

Other than SEO, writing a blog attracts potential to your site. Blogs often get written as educational or informative online content. When written well, blog posts can help you establish trust and expertise in the coffee industry. 

You can also keep your content interesting by creating lists. Try writing about the “Top 10 fruity coffee beans you need to try at least once.” Titles like that pose entertainment and educational values.

3. Shoot Informative Videos

In the age of the internet, a lot of people turn to online resources for information. About half of US adults use YouTube to learn how to do new things or skills. Younger generations are especially dependent on online resources like DIY and how-to videos. 

No digital marketing scheme is complete without video marketing. You don’t need a big budget to create professional and informative videos for your audience. All you need is a quality camera, a solid script, and a good editor. 

Now, you might be asking what kind of videos you should create. Make a video for your homepage that will tell visitors about your company or products. You can also post educational videos on YouTube about how coffee beans grow or get processed. It’s up to you, so be creative.

4. Learn How to Sell Coffee With Social Media Marketing

Social media is one of the best playgrounds for content marketers. It features a high shareability of your content, which is essential to modern marketing. One well-written or creative post can reach millions of people all over the world and spread brand awareness.

Marketers also value social media platforms for their engagement potential. It’s one of the most powerful and direct methods to connect with your audience and build a community. However, you first have to create content that your ideal audience wants to interact with. 

5. Record a Podcast

If you can’t record a video for YouTube, try using audio instead. The potential of a podcast makes it an excellent tool for modern digital marketing. Podcasts are a great way for many of your audiences to spend their time on while doing mindless tasks.

They may be listening to it while driving home or commuting from work, for example. It’s a great engagement tool for potential customers. Plus, there are many channels where you can distribute your podcast. 

6. Gather an Email List

A good email marketing strategy will help you stay in touch with an audience while building it. It’s also a great way to improve your content marketing strategy. However, you need to create a good strategy for email marketing first.

When you write your emails, make sure you put content ahead of design. Focus on simplicity, clarity, and directness. You also want to make sure it looks striking by adding compelling images. 

Personalization is a popular trend in content marketing. Thus, you want to watch the behavior of your readers and make decisions from that. As a tip, use email marketing tools to make email copywriting easier.

Forge Your Way to Success

Learning how to do these things can help you boost your online marketing game. Remember that marketing is about brand awareness and engagement. The key to these aspects is to focus on the value your content has to your audiences. 

That ends our guide on how to sell coffee online using modern marketing strategies. 

Do you still have queries about content strategy or digital marketing? Are you thinking about outsourcing? Let us know what you have in mind by contacting us here.

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Marketing

5 Cannabis Marketing Trends for 2021 You Need to Keep an Eye On

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August 27, 2020

- Category : Marketing

- Tags : 2022, agency, automation, beauty

These days, 64% of US adults over the age of 21 would be willing to try cannabis. Meanwhile, a whopping 81% of the same group agree that cannabis should be legalized in some form. As the market for cannabis increases, the need for good cannabis marketing is also rising. Brands have to get past the weed stigma to make a sale. And their strategies are working: more people would consider using legal cannabis today than 2 years prior. If you’re trying to market your cannabis brand right now, you also have COVID-19 restrictions to think about. As a marketer, you need a strategy that sells. That’s why we’re walking you through the top five cannabis marketing trends that are sweeping the nation this year. Are you wondering how to sell your products during lockdown and beyond? Then you’ve got to keep reading because this one is for you.

1. Restrict Advertising To Legal States

Yes, 20 states have legalized medical marijuana and 13 states have legalized recreational cannabis in the last 10 years. Yet, state approval has done little to impact the legality of advertising weed products in some states. In states where cannabis is still illegal, companies have run into legal issues running ads. So instead, we recommend running cannabis marketing campaigns locally. Local campaigns target consumers in your state. Better yet, you can hyper-focus on large cities or other locations with large cannabis-user demographics. Combine forces with local retailers and producers to bring awareness to your brand campaign.

2. Branding is About Educating

Speaking of branding, the most successful brands in the industry are those that have chosen to educate consumers. New-to-cannabis customers may not know the difference between a concentrate and raw flower. In fact, they may not even know what the benefits of using cannabis are in the first place. Educating consumers will build credibility with your customers. You’ll place your brand at the top of the food chain, becoming an authoritative cannabis industry voice people can trust. And that will win you a loyal fan base. Using education can also help you differentiate yourself from competitors. For example, some companies came under fire last year for selling fake THC oil for vapes. 2602 people reported experiencing lung injuries after using these fake cartridges. Instead of shunning vaping altogether, smart brands used this as an opportunity to educate consumers. They helped customers understand how to use vapes safely. Better yet, some brands produced educational content about how to spot fake vape cartridges.

3. The Rise of Delivery and Drive-Thru Dispensaries

With the COVID-19 pandemic still in full swing, cannabis retailers are changing the way they do business. Cannabis dispensaries are considered an essential business. This is apparent with the rise of delivery and drive-thru cannabis services. Delivery services are allowing some dispensaries to stay afloat while foot traffic is down. However, keep in mind that only dispensaries with delivery licenses are legally allowed to deliver cannabis. Delivery laws also differ by state. Meanwhile, drive-thru cannabis stores are getting around these delivery legalities. They’re opening up full-service drive-thru windows. Customers get the full dispensary experience at a safe distance. During these trying times, marketers may see time better spent by pushing these services. After all, why should anyone care that you have the best Mango Kush in town if customers don’t know they can pick it up safely and ultra-conveniently?

4. Push Edibles and Infusions

There’s a new trend in cannabis products. Consumers spent a whopping $1 billion on edible and drinkable cannabis products in 2017 alone. And the edible cannabis market is projected to grow to at least $4.1 billion over the next two years. Edibles are convenient and pre-dosed. They’re discreet and don’t smell like smoke. Plus, edible and drinkable cannabis products come in a variety of flavors, suited for even the pickiest taste buds. That’s why we think it’s time to start pushing those edibles and infused products. Yet, before you start marketing edibles, you’ve got to consider your audience. Edibles are great for anyone, but they’re especially ideal for older adult and senior citizen customers. Focusing your advertisements on this demographic will get you the best return on investment (ROI).

5. Take Advantage of Cannabis Influencers

With the rise of cannabis legality, more and more weed influencers are popping up online. And these guys are your key to (virtually) free marketing for your brand. If you’re new to the world of online influencers, here’s a quick guide. Influencers are people with huge followings on social media. These days, that means YouTube, Instagram, and, more recently, TikTok. You can send an influencer your product for free. Odds are, if they like your product, the influencer will feature it in a video or post. If you invest a bit more into influencer marketing, you can actually pay influencers a few bucks to guarantee they post about your product. Think all cannabis influencers are couch-locked stoners? Think again because there are many different types of cannabis influencers. Depending on your brand persona, there’s bound to be someone out there to sell your products. For example, Sydni is an Instagram influencer from LA. She uses the wellness properties of cannabis to market the products she loves. Her health-focused approach is ideal for cannabis companies that want to target healthy, fit young adults.

Meanwhile, there are also the edgier influencers you might expect in cannabis. Jessica Cuebas is another LA-based influencer with a huge following. Brands that want to push their products as cool, punk, and trendy will want to work with influencers like Jessica. 6. Get listed on a Cannabis Business Social Network

Cannabis Marketing Will Make Your Brand a Star

Localized, educational cannabis marketing tools will set you apart from the competition. Meanwhile, pushing drive-thru and delivery service along with edible and drinkable products will make your brand a household name. Add all of this in with a little cannabis influencer marketing and you’ve got a foolproof equation for making sales in 2020. Are you looking to push your cannabis marketing strategy to the next level? Force Digital Marketing can help. Answer a few short questions to get in touch with us and send your cannabis marketing plan over the top!
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Body Buliding

Your Basic Guide to Online Fitness Marketing

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August 27, 2020

- Category : Body Buliding

- Tags : 2022, agency, automation, beauty

Nearly 90% of consumers use the internet to find local businesses. Unfortunately, only 50% of small businesses have a website. Without a strong online presence, you could fail to reach potential clients.

Here are seven online fitness marketing tips that can help you grow your business. Whether you work as a personal trainer, sell supplements, or offer other services, you need to have a way to reach clients online. These tips for marketing fitness online can help you market your brand and improve your ROI.

With COVID-19 quarantines underway, it’s more important now than ever to learn how to market fitness online.

Don’t fall behind your competitors. Instead, start marketing with these tips today!

1. Brand Consistency

First, you need to develop a strong brand that helps you stand apart from your competitors. Your brand will work as the foundation for the rest of your marketing strategies. Without a solid brand, you’ll struggle to build brand awareness and recognition.

Consistent branding across all platforms can boost revenue by up to 23%. Using a distinct brand color can boost brand recognition by 80%.

You need to keep your brand consistent as you develop your online marketing strategy. The more often consumers see your brand, the more likely they’ll remember your business.

The next time they need your product or service, they’ll remember interacting with your brand.

As you develop brand recognition and trust, you can also encourage consumers to become loyal to your brand. Then, you can retain customers to improve your ROI.

In fact, over 40% of customers spend more money on brands they’re loyal to.

Try to develop a brand style guide to keep different components of your brand consistent. That includes your logo, imagery styles, fonts, and color palette. Don’t forget to define your vision and mission statements as well.

2. Website Design and Development

Once you develop your brand, you can implement it throughout your online fitness marketing strategy. Start by updating your website. Make sure your brand is visually consistent across every page.

Otherwise, website visitors might travel to a new page and think they’ve arrived on a different website.

You can also use user experience (UX) design trends to provide visitors with an easy, convenient online experience. First, make sure to speed up your page load times. A delay on mobile devices could impact your conversion rate.

People who have a negative experience on your mobile site might not come back.

Use Google’s PageSpeed Insights to determine what’s slowing down your site. Then, use Google’s Mobile-Friendly Test to make sure you’re optimized for mobile devices.

Google uses mobile-first indexing to determine where you rank on search pages. A lower ranking could make it more difficult for consumers to find your business.

3. Content Creation

Content creation can help you inform consumers about your business. It’s also a great way to develop brand awareness and demonstrate your expertise. As people begin to see you as a knowledgeable resource in your industry, they’ll rely on you for information.

Create high-quality, informative content. Prioritize quality over quantity.

As you develop your content creation strategy, keep your customers in mind. What are they searching for online? Use Google Trends, Keyword Planner, and SEMRush to develop a list of keywords.

Then, create content that answers their questions and provides actionable advice. 

In addition to blog posts, you can also create podcasts, videos, infographics, polls, and quizzes. Adding different forms of content to your fitness marketing plans will help you appeal to different audiences.

4. Search Engine Optimization

Once you start developing content, use search engine optimization (SEO) to reach more customers. SEO helps you optimize your content for search engines. Your website content will appear when consumers search using related keywords.

SEO is an essential piece of this fitness marketing guide. With SEO, you can generate more website traffic, attract high-quality leads, and boost brand awareness.

By reaching the top of a search page, you can also establish your credibility in the industry.

If you’re not at the top of the page, however, you could struggle to reach customers.

5. Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is another research marketing strategy that can help you reach customers. You can display your digital ads on search engines like Google or social media platforms like LinkedIn and Facebook. 

Your ads can appear as text, animations, or videos. 

Using precise targeting, you can make sure your ads appear in front of consumers most likely to convert into customers. When marketing fitness online, PPC advertising is an effective way of improving your ROI.

6. Social Media Marketing

Don’t forget to stay social! Social media is a great way to connect with your audience. You can show off your latest products, converse with your customers, and spread the word about your fitness brand. 

Consumers check their social media accounts throughout the day. Use social media as a way to connect with your customers. Show them you’re aware of their concerns and eager to help.

Try hosting contests on social media, too. For example, you can use a referral program to encourage existing customers to spread the word about your business. Don’t forget to reward them with a coupon or discount code! 

As people comment on your posts, make sure to comment back. Show consumers, you’re listening and ready to help.

7. Email Marketing

You can also use email marketing to remain top-of-mind with previous or interested customers. Update subscribers about news related to your business, industry, or products and services.

You can even offer exclusive deals and coupons to encourage people to subscribe to your email list. Then, you can use email marketing to bring them back to your website to make repeat purchases. 

Step It Up: 7 Online Fitness Marketing Tips for Business Success 

With a strong online fitness marketing strategy, you can reach more customers and boost your business. Don’t fall behind the times. Instead, get ahead of the curve with these online marketing strategies!

Eager to get started? Tell us more about your business or project goals! Get in touch with our team today.

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Marketing, Social Media

6 Food and Beverage Marketing Tips From the Pros

By on

August 27, 2020

- Category : Marketing, Social Media

- Tags : 2022, agency, automation, beauty

Online sale of food and beverage in the U.S. is projected to grow by 20% within the next year. It’s not surprising that consumers have been skeptical about buying food and beverages online compared to other non-food items. However, the landscape is changing as more people are embracing the convenience of online shopping.  

What are the online food and beverage marketing tips that will set you apart from the competitors? If you have a food and beverage eCommerce site, how you market it will make all the difference. Here are some of the best tips for a successful food and beverage marketing.  

1. Content Marketing 

One of the best ways retail brands can connect with their customers is through content marketing. The growth of the internet has prompted people to shop online for stuff, including food and beverages. Why not take advantage of this trend to appeal to these consumers?

The right content will inform consumers about your brand. Content should be central to your marketing strategy. You can share relevant content depending on the season, as it will increase your visibility.

Content can range from product guides to information that would solve consumers’ potential dilemmas. While getting profit is arguably the main goal, value creation will increase your business longevity. If you are marketing food online, the type of content at your disposal is exhaustive! 

2. Pay Attention to the Changing Dietary Needs

Consumers are now more conscious about their diets more than ever. As it stands, many people have excluded several types of foods from their regular diet. One of the online food and beverage marketing tips that will set you apart is understanding these changes. 

It is crucial to cater to customers’ needs based on their preferences. Do they prefer healthier food options? Vegan? Or are they allergic to some ingredients? You can only know your customers’ needs by collecting relevant data.

With artificial intelligence, offering personalized services to customers is easier. The right tools will help you track your customers and their purchasing patterns. If a loyal customer has been buying vegetarian foods for years, it’s only reasonable to make your marketing or promotional message relevant. 

3. Create an Exceptional Experience for Your Online Customers

Online food and beverage marketing require a well-thought strategy to appeal to consumers amidst the competition. Having an awesome website is the first step towards appealing to potential customers. Your website design and visual content will form the basis of customer perception. 

Your food and beverage website should have site visitors taking a second look. If you’re not generating sales from your site, it’s probably time to think about a website redesign. Your website is your brand, and having an expert working on it can increase traffic and conversion.

It would be best to create an unsurpassed user experience for anyone visiting your website. The theme should relate to food and beverages. You can have a blog where you post authoritative content while inviting other food bloggers to post relevant content.

4. Maintain Quality and Ensure Compliance 

Most potential online buyers are skeptical about foods due to quality issues. Your online food and beverage offerings should comply with relevant regulations in your state. You will gain authority in the industry while avoiding product recalls, which can lead to losses.

The Food Safety and Modernization Act in the U.S. is one of the regulations established to ensure that manufacturers don’t provide contaminated food items. The regulation has prompted manufacturers to improve how they acquire material and design food products.

In your online food and beverage marketing, you can inform potential consumers of the steps you have taken to ensure that your products are safe. The measures you take can increase your clientele base as most people want a trusted vendor. 

5. Email Marketing for Online Food and Beverage Marketing 

If you’re marketing food and beverages online, you can do with email marketing. Subscribers often look forward to informational content about their favorite foods and beverages. Besides, your brand can use email marketing to attract customers to your website, which might lead to conversion. 

Your business needs email marketing, whether you’re an upstart or an established company. With email marketing, you’re likely to reach more consumers who are interested in your offers. Your email marketing should be valuable and appealing enough.

You can get customers’ emails from giveaway campaigns, competitions, among other relevant events. Your email subscribers should be getting first-hand information about any upcoming sales or discounts. Design your email in a compelling way; the last thing you want is having your emails marked as spam!

6. Use Social Media 

Did you know that about 3.5 billion of the world’s population is online? Most people are active social media users. When marketing food online, social media is a crucial tool that you need to embrace. 

Within a second of scrolling through your Facebook or Instagram home page, it’s highly likely that you’ll bump into a picture or video of food. Online food and beverage marketing are booming in different social media marketing. Sites such as Pinterest, Instagram, and Facebook are the best for food marketing as they highly encourage visuals.

If you’re new to social marketing, check out what your competitors are doing and get a notch higher. From the assessment, you will learn what’s trending and how other businesses convey their marketing information. Once you get the hang of it, post often and keep engaging your followers to know areas that you need to modify. 

Online Food and Beverage Marketing Is the Best Way to Land a Variety of Customers 

Given that many consumers are using the internet, you can never go wrong marketing food online. In fact, online food and beverage marketing are likely to get you more clients than you would get with traditional marketing strategies. It is crucial to note that online marketing goes beyond posting your food items on your website or social media pages.  

If you’re unsure how to execute digital marketing for your food and beverage online business, work with the experts. Within a short while, the resultant traffic and conversion will be worth the investment. 

Are you looking for digital marketing and creative services for your online food and beverage business? Contact us today for exceptional support in your project. 

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Beauty Marketing

5 Marketing Tips to Sell Beauty Products Online

By on

August 27, 2020

- Category : Beauty Marketing

- Tags : 2022, agency, automation, beauty

Thanks to the popularity of social media, specifically Instagram and Tik Tok, beauty products are selling like hotcakes. As of July 2019, the beauty industry was valued at a whopping $532 billion, with an upward trajectory. It makes perfect sense that you’d want a piece of the half a trillion-dollar cake, but how do you go about selling beauty products online?

One thing that’s very clear about the beauty industry is that it’s all about appearances. Though the industry is a goldmine, it’s also very competitive, trend-driven, and unpredictable. That’s why marketing beauty products online may not be as easy as you’d think.

It’s no secret; the cosmetic industry already has plenty of established names, even online. However, with the right marketing techniques, you can easily nudge out the competition and stay ahead of the pack.

In this post, we’ll be looking at some amazing beauty products marketing tips.

1. Build a Cohesive Online Community

Your online marketing strategy should resonate with the millennial generation to draw the right crowd. So, your first marketing endeavor should be to build a cohesive online community to push your brand. Millennials are more inclined to connect with a brand on much more than just a superficial level.

In short, you must be more than just a brand that sells beauty products to customers. Instead, you should do your best to connect with customers on a much deeper level. You can do this by embracing online forums, community projects, and celebrity endorsements to make consumers connect with your brand. 

You should also encourage your customers to give their feedback, any beauty tips, and inspirations on open forums. Social media gives the ideal platform for such discussions and for fostering brand-customer interactions. Once you create an online community, remember to maintain it and grow it in any way you can.

2. Create and Grow Your Social Media Presence

There’s a 41 percent likelihood that a consumer will discover a beauty product or brand from an ad that they see on social media. The figure rises to 47 percent when it comes to discovery via updates on the brand’s social media page.

If you want consumers to notice your online brand, then you only have to turn to social media. What’s more, creating a social media page is very easy and takes no more than five minutes. Growing your social media presence is where things get a bit difficult.

Apart from having a few social media profiles, you should do your best to be as active as you can. That’s the only way you can be noticeable, connect with your customers, and also share crucial information about any new products, promotions, and upcoming events.

3. Add Testimonials to Your Website

There’s something very fishy about an online beauty store without a testimonials page. Could it be something that the store is hiding? Poor service, maybe? A testimonials page is a sure way to build confidence with your potential customers.

If you offer quality products and services to your customers, then there’s no reason why you shouldn’t have a testimonials page. A testimonials page is the ideal place to showcase all your positive reviews and your happy customers. You can even add links to the products that your customers can’t stop talking about on the testimonials page.

4. Let Micro-influencers Do Your Bidding

A crucial part of your online community should be one or two micro-influencers. A micro-influencer is anyone with a reasonable amount of followers who’s popular in a particular niche. In this case, you should be looking at micro-influencers popular an all matters beauty and glam.

A micro-influencer generally has between 1000- 100,000 followers on a specific social media platform.  Customers can connect with micro-influencers, and they can share real-life experiences and beauty struggles. For a small fee, these micro-influencers can push your brand and interact with your customers in the most exciting way possible.

5. Embrace Content Marketing

Content marketing is at the core of inbound marketing, which is hand down way better than the more in-you-face outbound marketing. Content marketing is giving your current and potential customers enticing and relevant content concerning your particular business niche. In this case, it means putting up content regarding beauty and your products in general.

For the beauty niche, you can consider the following for your content marketing

  • Instagram stories or pictures from your best work
  • “Before” and “after” pictures or stories to showcase the effectiveness of your products
  • Blog posts from famed beauticians and other beauty experts
  • Giveaways for individuals who promote your brand
  • Use videos for makeup tutorials and the likes

For the best results, it’s always a good idea to call in the experts to do your bidding. If the right people handle your content marketing, you’ll attract a large customer base without much of a hassle.

6. Have Your Website on Lock

Remember, you’re selling beauty products online, so you have to treat your website like a virtual store and give it the attention it deserves. Your website should reflect your store’s image and your company’s culture. 

Make sure you get everything with the website right, starting with the website design to its responsiveness. Again you can only do so if you get the right people for the job. However, that doesn’t mean that you can just hire someone and forget all about your website.

You have to play an active role in the development and design of your website. That’s the only way the website can reflect your brand’s image. Remember, your website must not only look good, but it must also be functional.

Marketing Beauty Products Online

With the above tips, marketing beauty products online for you should be a walk in the park. Don’t forget that proper marketing, even for beauty products, takes time.

Also, it’s okay to spend a little cash on your marketing. The right beauty marketing tips have incredible ROI. If you need a reliable, professional, and experienced marketing partner, then contact us today, and we’ll sort you out.

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