Thus far, the year 2020 has been turbulent. Between protests and pandemics, it seems unlikely the world will ever return to the way it was. This includes the way we do business.
As social distancing protocols are forcing us to close our physical doors, it’s opening doors of opportunity. Digital marketing has long been a part of our world, but now it’s becoming a staple of the way we do business.
As the year 2021 approaches, you need to start thinking about the best ways to marketing and boost your kratom brand. We’re here to offer some suggestions. Keep reading for our top tips on how to market your different kratom products.
1. Website Optimization
First, let’s talk about designing a website. Your website needs to be both highly functional and aesthetically appealing to consumers. If your website falls short of consumer expectations, they’ll leave your site for someone else’s.
Your website must:
- Load quickly
- Be optimized for mobile devices
- Use multiple forms of media
- Be easy to navigate
When thinking about the layout of your website, keep it simple. Users shouldn’t have trouble finding what they’re looking for, whether it’s a product page, contact page, or blog articles.
There are over 30 million small businesses in America and most of them have a website. Boosting your kratom brand organically means perfecting your search engine optimization. SEO is the algorithm search engines like Bing and Google use to find relevant information based on keyword searches.
For example, if people in your area were to search for “kratom suppliers near me,” your SEO will dictate how quickly and easily they find your store. It also applies to people looking for information (that could be found in your blog).
To boost your SEO, follow these basic principles:
- Create a blog full of relevant articles
- Use short-tail and long-tail keywords
- If applicable, focus on local keywords
- Use internal and external links
- Use media embedded with metadata (videos, photos, images, infographics, headers, titles, etc.)
- Get backlinks from credible websites
SEO can be a tricky field to navigate for new business owners or those new to managing their online presence. Check out our SEO services for more assistance.
3. Organic Social Media Marketing
Did you know over 70% of Americans have a social media account? What better place to reach the vast majority of your target audience? Best of all, you can do a lot of it for free.
Organic marketing with social media can be accomplished by posting clever and engaging content that speaks to your followers or intended followers. On Facebook, you need to get your current friends and followers to share, comment, and like your posts to increase your exposure. On Instagram, it’s all about using the right tags and hashtags.
The key is to keep followers engaged and continuously drive traffic back to your website and product pages.
4. Paid Social Media Marketing
Another digital marketing strategy uses paid advertising on various social media platforms. While many new business owners tend to shy aware from anything with the word “paid” in front of it, paid social media marketing can be incredibly effective.
For example, through Facebook’s Ad Center, you can choose how much money you want to spend per day and dictate what demographic of people are being targeted by your ads. You can discriminate between age, gender, location, and more.
Finally, paid social media advertising gives you valuable feedback based on the performance of your ads. It will tell you the level of engagement each ad receives, such as link clicks, likes, comments, shares, profile follows, etc. This will help you fine-tune your advertisements to improve engagement.
5. Influencer Marketing
Becoming popular on social media isn’t easy, especially as a retail business. To gain access to a larger audience, you may want to consider influencer marketing. Influencer marketing allows you to pay popular influencers (with numerous, trusting followers) to promote your kratom brand for you.
There are several options here:
- Trade products for shout-outs
- Pay per post
- Pay for monthly commitments (posts/stories/mentions/etc.)
Influencer marketing is an affiliation that can be a one-time or recurring agreement.
6. Pay Per Click Marketing
Like your social media profile, your online presence isn’t going to start off strong. While getting established or looking to expand your audience, it might be wise is to invest in pay per click marketing. PPC marketing allows you to post your ads on other websites.
In PPC advertising, you pay the host site an agreed-upon amount every time your ad gets clicked on by their users. You can also use PPC marketing on search engine platforms. Your links will come up at the top of the results pages and you’ll pay for each click.
7. Email Marketing
Email marketing is an effective digital marketing strategy because it caters to consumers who have already shown interest in your kratom brand. You can build an email list by offering discounts to subscribers. You can offer it via sales, landing page ads, social media posts, etc.
Then, design an email campaign designed to communicate with customers and provide them with valuable content. You should be sending relevant articles, how-tos, promotions, exclusive offers, etc. Your content needs to keep them invested in your emails.
Use your emails to subtly lead people back to your product pages to generate more sales.
8. Retargeting Advertising
Finally, consider investing in retargeting advertising. While there’s no specific evidence, it’s commonly said that a consumer needs to see an ad roughly seven times before they’re convinced to convert to a customer. Retargeting ads serve to remind people of what you have to offer after they’ve left your website.
When they come to your page, the cookies on your website attach themselves to their internet browser. When they leave your site, those cookies follow them around, popping up ads for your kratom brand everywhere they go.
Looking to Boost Your Kratom Brand?
If you want to make the rest of the year 2020 count and secure the success of your business for 2021, we want to help. Check out the list of our services to see how we can boost your kratom brand.
For more information, be sure to take a look at some of our other articles. And, as always, feel free to contact us with any questions.