I hate to be cliche and start an article about organization by saying, “In today’s crazy world…” but, well, in today’s crazy world it is hard to keep everything straight. It’s difficult to be productive when you have Santa Clarita Diet queued up on Netflix, an ever growing list of unanswered emails, and a venti double red eye coursing through your system.
How do you boost your productivity and get through your workday without your brain melting? Hint: the answer is not snorting coffee beans, although I’ve been close – real close.
Tip Numero Uno: Get a Planner and Treat That Shit Like a Bible
I have a really pretty Lily Pulitzer planner that I bought one day on a whim. Little did I know that this small planner would save my life on multiple occasions. How many times have I thought to myself, “Oh man I have nothing to do today, awesome! Let’s go longboarding, let’s get coffee, let’s watch Netflix!” only to casually flip open my planner and see what my lovely past self left for me: a laundry list of things to do. Thanks, past self! I kind of hate you, but I love you at the same time.
The takeaway here: Stick to your planner. Your planner is now your only friend: tell it everything, and don’t leave any details out! (It’s your only friend, after all.)
Stay On a Consistent Sleep Schedule
Early bed and early to rise makes a man healthy, wealthy and totally boring (here boring meaning actually functioning). Alright, I’m not trying to be harsh – but from Monday to Friday getting the same amount of sleep a night is critical. Last year I went to bed at 11pm and woke up at 7 am everyday. It did wonders for my productivity. Even if there wasn’t a reason to get up so early, I would. By 8 am I was dressed, had eaten breakfast, and could set my mind onto the day’s priorities.
Read More, Text Less
No, really. Invest in magazines like Advertising Age, read up on Business Insider – devote thirty minutes of your day to running through the latest marketing news and you’ll have those references to fall back on when you’re in dire need of an idea. Another great resource is Hubspot for all your digital marketing needs.
Rather than spend time looking at dogs on Instagram, take your minutes of free-time and turn them into Advertising 101.
I have never regretted learning something new about this industry – whether a client or a agency member, there’s always something new to find out and utilize.
And that’s a wrap! Stick to your planner, get some rest during the week and devote some time per day reading up on what’s happening in Advertising.
Speaking of reading up on Advertising, check out these articles for your 5 minute daily dose of digital marketing: