“Each post will have a tap to view icon at the bottom left of a photo. When tapped, a tag will appear on various products in the post—showcasing up to five products and their prices. Once a tag is selected a new detailed view of the product will open. This functionality will bring important product information to the consumer earlier in the journey, all without having to leave the Instagram app to search. Then, if the consumer taps the Shop Now link from the product details view, they’ll go directly to that product on the business’ website, making it easier for them to buy the product they want.”We are so stoked for what this means for our clients and retail businesses around the world. Gary Vaynerchuk always talks about “attention arbitrage” meaning that even if you are not an early adopter of a social platform, you can still be an early adopter of a new feature. Here is the next greatest thing to happen to businesses who have built a solid following/engagement rate on Insta. Ready to build your instafame? Get in the game before it gets away from you by contacting us now!