“Oh, how sad, they’re stuck in 2005 when bloggers were a real thing.”Wooooowwwww. Well, it’s time stop the blog bashing and learn something new. Did you know that people who blog for their business are more likely to drive serious traffic that can convert into qualified leads?
Here are just a few reasons why you should embrace blogging for your biz.
Become an expert
When you blog you put together a body of work that shows that you are educated about your industry. It also shows that you are passionate about that subject. This combination of education and passion is a likely indicator that your business is a sound one and based on this observation, readers are more likely to return to your website at a later time to consume more information.
This also means they are more likely to recommend your website to friends, family or coworkers. Think of all the leads this could result in!
Provide new ways to use your product/service
When you really sit down and think about it, aren’t there tons of things you know about using your products or services that another person doesn’t? That’s right! The more uses or applications you can provide to your audience, the more likely they are to purchase, or even decrease their time between purchases!
For example, if you own a coffee roasting company you should show your clients multiple drinks they can make with your coffee and even how they can recycle your packaging or even coffee grounds for multiple uses (like body scrubs or garden fertilizers)!
Most importantly, every time you blog, you have an amazing myriad of opportunities to enhance your SEO/SEM.
- Index new page URLs to Google Search Console
- Pack blog posts with search terms
- Beef up internal link juice
- New content to post on various platforms, linking back to your site
- Image alt tags
- H2 headers
- So, so many more!